Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_82
M. Bergadaà, Nada Sayarh
{"title":"What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City","authors":"M. Bergadaà, Nada Sayarh","doi":"10.1007/978-3-030-02568-7_82","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_82","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82302348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_172
Claude Chailan, Dominique Mazé, Otto Regalado Pezúa
{"title":"The Making of the Zou Chuqu Strategy at the Marketing Level: An Abstract","authors":"Claude Chailan, Dominique Mazé, Otto Regalado Pezúa","doi":"10.1007/978-3-030-02568-7_172","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_172","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80220274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_68
R. Iyer, Mitch Griffin, Barry J. Babin
{"title":"Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism: An Abstract","authors":"R. Iyer, Mitch Griffin, Barry J. Babin","doi":"10.1007/978-3-030-02568-7_68","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_68","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87118171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_123
Shun-Ching Horng, Lingling Weng
{"title":"The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate, and Customer-Oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China, and the United States: An Abstract","authors":"Shun-Ching Horng, Lingling Weng","doi":"10.1007/978-3-030-02568-7_123","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_123","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88535920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_208
Beatriz Eiras, António Azevedo
{"title":"Cobranding between Fast Fashion Brands and Luxury Brands: A Case Study Approach","authors":"Beatriz Eiras, António Azevedo","doi":"10.1007/978-3-030-02568-7_208","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_208","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87841681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_33
Clécio Falcão Araújo, Felipe Pantoja, Obinna O. Obilo
{"title":"A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract","authors":"Clécio Falcão Araújo, Felipe Pantoja, Obinna O. Obilo","doi":"10.1007/978-3-030-02568-7_33","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_33","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76492437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_246
Clarinda Rodrigues, C. Veloutsou
{"title":"Special Session: Brands through our Senses: An Abstract","authors":"Clarinda Rodrigues, C. Veloutsou","doi":"10.1007/978-3-030-02568-7_246","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_246","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76628407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_86
Emi Moriuchi, Christina Chung
{"title":"Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers’ Attitude and Purchasing Intentions: An Abstract","authors":"Emi Moriuchi, Christina Chung","doi":"10.1007/978-3-030-02568-7_86","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_86","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72728969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_260
Sojin Jung, Jung E. Ha‐Brookshire, Xiaoyong Wei, S. Lee
{"title":"Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract","authors":"Sojin Jung, Jung E. Ha‐Brookshire, Xiaoyong Wei, S. Lee","doi":"10.1007/978-3-030-02568-7_260","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_260","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79077886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-27DOI: 10.1007/978-3-030-02568-7_63
Fabrício Cruz da Rosa, Arnaldo Coelho, C. Bairrada
{"title":"Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract","authors":"Fabrício Cruz da Rosa, Arnaldo Coelho, C. Bairrada","doi":"10.1007/978-3-030-02568-7_63","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_63","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79096588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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