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Interactive Evolution of Multidimensional Information in Social Media for Public Emergency: A Perspective from Optics Scattering 突发公共事件社交媒体中多维信息的交互演化——基于光学散射的视角
Pub Date : 2021-10-01 DOI: 10.2478/dim-2021-0008
Xiaoyue Ma , Xiao Meng , Hao Ma

Most of the current research on the information analysis of social media (SM) for public emergency focused on a single dimension such as emotion while neglecting the interaction between multidimensional information. Therefore, in this study, an information dispersing–superimposing model is proposed to explain the implicit regularity of the impact within a symbol, sentiment, and context information and their dependent evolution on the SM. Information hue, saturation, and flux (HSF) are defined to measure the interaction process. An online event was selected to verify the concept and hypothesis of this study. The results proved that the interaction among multidimensional information did exist on the SM for a public emergency. The turning points of information dispersing–superimposing often emerged when the number of online users involved had significant changes, and sentiment and context information were showed to have a strong interaction relationship and tended to be spread at the same time. It was also manifested that the dominant information component was varied at each stage of the emergency. This paper is one of the first to study the interaction of multidimensional information on the SM derived from optics scattering. The findings of the study will try to provide a theoretical explanation for why certain information components may be enhanced during the online dissemination and suggest practical support for the information predictions and interface design for SM.

当前关于突发公共事件社交媒体信息分析的研究大多集中在情感等单一维度上,而忽略了多维信息之间的相互作用。因此,本研究提出了一个信息分散-叠加模型来解释符号、情感和上下文信息之间的影响及其在SM上的依赖演化的隐含规律。定义了信息色相、饱和度和通量(HSF)来测量交互过程。选择一个在线事件来验证本研究的概念和假设。结果表明,突发公共事件信息管理中确实存在多维信息交互作用。信息扩散叠加的拐点往往出现在参与网络用户数量发生重大变化时,情绪信息和语境信息表现出较强的交互关系,并有同时传播的趋势。还表明,在紧急情况的每个阶段,占主导地位的信息组成部分各不相同。本文首次研究了由光学散射得到的SM上的多维信息的相互作用。本研究的结果将试图为网络传播过程中某些信息成分为何会被强化提供理论解释,并为网络传播的信息预测和界面设计提供实践支持。
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引用次数: 3
Which Message? Which Channel? Which Customer? - Exploring Response Rates in Multi-Channel Marketing Using Short-Form Advertising 哪条消息?哪个频道?哪个客户?-利用简短广告探索多渠道营销的响应率
Pub Date : 2021-09-24 DOI: 10.2478/dim-2021-0011
Omar Marzouk, Joni O. Salminen, Pengyi Zhang, B. Jansen
Abstract Formulating short-form advertising messages with little ad content that work and choosing high-performing channels to disseminate them are persistent challenges in multichannel marketing. Drawing on the persuasive systems design (PSD) model, we experimented with 33,848 actual customers of an international telecom company. In a real-life setting, we compared the effectiveness of three persuasion strategies (rational, emotional, and social) tested in three marketing channels (short message service (SMS), social media advertising, and mobile application), evaluating their effect on influencing customers to purchase international mobile phone credits. Results suggest that companies should send rational messages when using short-form advertising messages regardless of the channel to achieve higher response rates. Findings further show that certain customer characteristics are predictive of positive responses and differ by channel but not by message type. Findings from crowdsourced evaluations also indicate that people noticeably disagree on what persuasive strategy was applied to these short messages, indicating that consumers are not well-equipped to identify persuasive strategies or that what advertisers see as a “pure” strategy actually involves elements from multiple strategies as interpreted by consumers. The results have implications for the theoretical understanding of persuasive short-form commercial messaging in multichannel marketing and practical insights for advertising within a limited amount of space and attention afforded by many digital channels.
摘要在多渠道营销中,用少量有效的广告内容来制定简短的广告信息,并选择高性能的渠道来传播这些信息,是一个持续的挑战。利用说服系统设计(PSD)模型,我们对一家国际电信公司的33848名实际客户进行了实验。在现实生活中,我们比较了在三种营销渠道(短信服务、社交媒体广告和移动应用程序)中测试的三种说服策略(理性、情感和社交)的有效性,评估了它们对影响客户购买国际手机信用的影响。研究结果表明,公司在使用短格式广告信息时,无论渠道如何,都应该发送合理的信息,以获得更高的响应率。调查结果进一步表明,某些客户特征可以预测积极的反应,并因渠道而不同,但不因信息类型而不同。众包评估的结果还表明,人们对将什么样的说服策略应用于这些短信存在明显的分歧,这表明消费者没有做好识别说服策略的准备,或者广告商所认为的“纯粹”策略实际上涉及消费者所解释的多个策略的元素。研究结果对多渠道营销中有说服力的短格式商业信息的理论理解以及在许多数字渠道提供的有限空间和关注范围内进行广告的实践见解具有启示意义。
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引用次数: 9
Discovering Booming Bio-entities and Their Relationship with Funds 发现蓬勃发展的生物实体及其与基金的关系
Pub Date : 2021-07-01 DOI: 10.2478/dim-2021-0007
Fang Tan , Tongyang Zhang , Siting Yang , Xiaoyan Wu , Jian Xu

With the increasing pressure on the National Institutes of Health (NIH) budget nowadays, it is such a major challenge to cut waste and improve efficiency in the research funding allocation. To meet this challenge, this paper explores research hotspots and disciplinary trends of the biomedical area, and discusses the relationship between these factors and the government funding, thereby uncovering biomedical hotspots of interest to academia and the evolution law of the U.S. federal government funding through an entitymetrics analysis. Considering that the rapid proliferation of biomedical literature provides large amounts of information resources for knowledge discovery, entities extracted from articles in PubMed and NIH-funded projects during 1988–2017 are taken as experimental data. They are divided into four categories: species, diseases, genes, and drugs. Subsequently, a comparative analysis of entity trajectories in the four domains is performed, which includes occurrence frequency calculations of disease entities to explore frequency variation trends in high-frequency entities and the situation of the distribution of research funds. Finally, we conduct an evolutionary analysis of two sides, respectively: the relationship between research popularity and the amount of funding; the relationship between research popularity and the number of funded projects. The results suggest that research on gene and disease entities is at the stage of rapid development. Diseases with high prevalence rate and mortality and diseases associated with genetic factors will be the emphasis of research trends in the future. The distribution of NIH grant appears obvious long tail effect and can influence overall trends in the heat of research topics.. We also find that there is a strong linear correlation between the research popularity of bio-entities, and the amount and number of funding grants, respectively. However, the impact of the amount and number of grant funds on the entity research popularity is decreasing. The above results indicate the extensive applicability of entitymetrics in funding research.

随着美国国立卫生研究院(NIH)预算压力的不断增加,减少浪费和提高研究经费分配效率是一个重大挑战。为了应对这一挑战,本文探索了生物医学领域的研究热点和学科发展趋势,并探讨了这些因素与政府资助的关系,从而通过实体计量分析揭示了学术界感兴趣的生物医学热点和美国联邦政府资助的演变规律。考虑到生物医学文献的快速增长为知识发现提供了大量的信息资源,从1988-2017年PubMed和nih资助项目的文章中提取实体作为实验数据。它们被分为四类:物种、疾病、基因和药物。随后,对四个领域的实体轨迹进行对比分析,包括计算疾病实体的发生频率,以探索高频实体的频率变化趋势和研究经费分配情况。最后,从两个方面分别进行了演化分析:研究知名度与资助金额的关系;研究知名度与资助项目数量的关系。结果表明,基因和疾病实体的研究正处于快速发展阶段。高患病率和高死亡率疾病以及与遗传因素有关的疾病将是未来研究趋势的重点。NIH拨款的分布表现出明显的长尾效应,可以影响研究课题热度的总体趋势。我们还发现,生物实体的研究受欢迎程度与资助金额和数量之间分别存在很强的线性相关关系。但是,赞助金额和数量对实体研究人气的影响正在减少。上述结果表明实体指标在资助研究方面具有广泛的适用性。
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引用次数: 3
Knowledge Entity Extraction and Text Mining in the Era of Big Data 大数据时代的知识实体提取与文本挖掘
Pub Date : 2021-07-01 DOI: 10.2478/dim-2021-0009
Chengzhi Zhang , Philipp Mayr , Wei Lu , Yi Zhang
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引用次数: 4
A Pattern and POS Auto-Learning Method for Terminology Extraction from Scientific Text 科技文本术语抽取的模式与词性自动学习方法
Pub Date : 2021-07-01 DOI: 10.2478/dim-2021-0005
Wei Shao , Bolin Hua , Linqi Song

A lot of new scientific documents are being published on various platforms every day. It is more and more imperative to quickly and efficiently discover new words and meanings from these documents. However, most of the related works rely on labeled data, and it is quite difficult to deal with unlabeled new documents efficiently. For this, we have introduced an unsupervised method based on sentence patterns and part of speech (POS) sequences. Our method just needs a few initial learnable patterns to obtain the initial terminology tokens and their POS sequences. In this process, new patterns are constructed and can match more sentences to find more POS sequences of terminology. Finally, we use obtained POS sequences and sentence patterns to extract terminology terms in new scientific text. Experiments on paper abstracts from Web of Knowledge show that this method is practical and can achieve a good performance on our test data.

每天都有大量新的科学文献在各种平台上发表。从这些文档中快速有效地发现新词和词义变得越来越重要。然而,大多数相关工作依赖于标记数据,有效地处理未标记的新文档是相当困难的。为此,我们提出了一种基于句型和词性序列的无监督方法。我们的方法只需要一些初始的可学习模式来获得初始术语令牌及其POS序列。在这个过程中,新的模式被构建,并且可以匹配更多的句子,从而找到更多的术语的词序。最后,利用获得的词序和句式对新科学文本中的术语进行提取。在Web of Knowledge的论文摘要上进行的实验表明,该方法是实用的,可以在我们的测试数据上取得良好的性能。
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引用次数: 6
Automatic Subject Classification of Public Messages in E-government Affairs 电子政务中公共信息的主题自动分类
Pub Date : 2021-07-01 DOI: 10.2478/dim-2021-0004
Pei Pan , Yijin Chen

Public messages on the Internet political inquiry platform rely on manual classification, which has the problems of heavy workload, low efficiency, and high error rate. A Bi-directional long short-term memory (Bi-LSTM) network model based on attention mechanism was proposed in this paper to realize the automatic classification of public messages. Considering the network political inquiry data set provided by the BdRace platform as samples, the Bi-LSTM algorithm is used to strengthen the correlation between the messages before and after the training process, and the semantic attention to important text features is strengthened in combination with the characteristics of attention mechanism. Feature weights are integrated through the full connection layer to carry out classification calculations. The experimental results show that the F1 value of the message classification model proposed here reaches 0.886 and 0.862, respectively, in the data set of long text and short text. Compared with three algorithms of long short-term memory (LSTM), logistic regression, and naive Bayesian, the Bi-LSTM model can achieve better results in the automatic classification of public message subjects.

网络政治查询平台上的公开信息主要依靠人工分类,存在工作量大、效率低、错误率高等问题。为了实现公共消息的自动分类,提出了一种基于注意机制的双向长短期记忆(Bi-LSTM)网络模型。以BdRace平台提供的网络政治查询数据集为样本,采用Bi-LSTM算法加强训练过程前后消息之间的相关性,并结合注意机制的特点加强对重要文本特征的语义关注。通过全连接层整合特征权值进行分类计算。实验结果表明,本文提出的消息分类模型在长文和短文本数据集中的F1值分别达到0.886和0.862。与长短期记忆(LSTM)、逻辑回归和朴素贝叶斯三种算法相比,Bi-LSTM模型在公共消息主题的自动分类中取得了更好的效果。
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引用次数: 4
Towards a Sustainable Infrastructure for the Preservation of Cultural Heritage and Digital Scholarship 为保护文化遗产和数字学术建立可持续的基础设施
Pub Date : 2021-04-01 DOI: 10.2478/dim-2020-0052
Peter X. Zhou

The digital lifecycle encompasses definitive processes for data curation and management, long-term preservation, and dissemination, all of which are key building blocks in the development of a digital library. Maintaining a complete digital lifecycle workflow is vital to the preservation of digital cultural heritage and digital scholarship. This paper considers digital lifecycle programs for digital libraries, noting similarities between the digital and print lifecycles and referring to the example of the Digital Dunhuang project. Only through a systematic and sustainable digital lifecycle program can platforms for cross-disciplinary research and repositories for large aggregations of digital content be built. Moreover, advancing digital lifecycle development will ensure that knowledge and scholarship created in the digital age will have the same chances for survival that print-and-paper scholarship has had for centuries. It will also ensure that digital library users will have effective access to aggregated content across different domains and platforms.

数字生命周期包括数据管理、长期保存和传播的明确过程,所有这些都是数字图书馆发展的关键组成部分。维护完整的数字生命周期工作流对于保护数字文化遗产和数字学术至关重要。本文研究了数字图书馆的数字生命周期计划,指出了数字生命周期与印刷生命周期的相似之处,并参考了数字敦煌项目的例子。只有通过系统和可持续的数字生命周期计划,才能建立跨学科研究平台和大型数字内容聚合库。此外,推进数字生命周期发展将确保在数字时代创造的知识和学术将拥有与几个世纪以来印刷和纸张学术相同的生存机会。它还将确保数字图书馆用户能够有效地访问不同领域和平台的聚合内容。
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引用次数: 0
Using Open Data to Monitor the Status of a Metropolitan Area: The Case of the Metropolitan Area of Turin 利用开放数据监测都市区状况:以都灵都市区为例
Pub Date : 2021-04-01 DOI: 10.2478/dim-2021-0001
Filippo Candela , Paolo Mulassano
Abstract The paper presents and discusses the method adopted by Compagnia di San Paolo, one of the largest European philanthropic institutions, to monitor the advancement, despite the COVID-19 situation, in providing specific input to the decision-making process for dedicated projects. An innovative approach based on the use of daily open data was adopted to monitor the metropolitan area with a multidimensional perspective. Several open data indicators related to the economy, society, culture, environment, and climate were identified and incorporated into the decision support system dashboard. Indicators are presented and discussed to highlight how open data could be integrated into the foundation's strategic approach and potentially replicated on a large scale by local institutions. Moreover, starting from the lessons learned from this experience, the paper analyzes the opportunities and critical issues surrounding the use of open data, not only to improve the quality of life during the COVID-19 epidemic but also for the effective regulation of society, the participation of citizens, and their well-being.
摘要:本文介绍并讨论了欧洲最大的慈善机构之一圣保罗公司(Compagnia di San Paolo)在2019冠状病毒病(COVID-19)疫情下监测进展情况,为专门项目的决策过程提供具体建议的方法。采用了一种基于使用每日开放数据的创新方法,以多维视角监测大都市地区。确定了与经济、社会、文化、环境和气候相关的几个开放数据指标,并将其纳入决策支持系统仪表板。报告提出并讨论了一些指标,以强调如何将开放数据整合到基金会的战略方法中,并有可能被当地机构大规模复制。此外,本文从这一经验教训出发,分析了围绕使用开放数据的机遇和关键问题,不仅可以提高COVID-19疫情期间的生活质量,还可以有效监管社会、促进公民参与和福祉。
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引用次数: 1
Hybrid Intelligence in Big Data Environment: Concepts, Architectures, and Applications of Intelligent Service 大数据环境下的混合智能:智能服务的概念、架构与应用
Pub Date : 2021-04-01 DOI: 10.2478/dim-2020-0051
Zhenghao Liu , Xi Zeng

Based on the emerging concept of “Hybrid Intelligence,” this paper aims to explore a new model of human–computer interaction, and deeply research on its development and application of Intelligent Service in the big data environment. It systematically explores the related academic concepts of hybrid intelligence, and establishes its architecture model. The development of hybrid intelligence is faced with cognitive differences, system fragmentation, human–machine digital divide, and other issues. Strengthening the interaction between cognition and perception can be the key to break through the bottleneck. The intelligent service system based on the hybrid intelligent architecture takes knowledge fusion as the core, and “cloud intelligent brain” is making it possible for the human–computer symbiosis driven by hybrid intelligence. The proposed advanced human–computer interaction mode constructs a hybrid intelligent architecture model, enriches the concept system of human–machine hybrid intelligence, and provides a new landing scheme for intelligent services based on complex scenes in the big data environment.

基于“混合智能”这一新兴概念,本文旨在探索一种新的人机交互模式,并深入研究其在大数据环境下智能服务的开发与应用。系统探讨了混合智能的相关学术概念,建立了混合智能的体系结构模型。混合智能的发展面临着认知差异、系统碎片化、人机数字鸿沟等问题。加强认知与感知的互动是突破瓶颈的关键。基于混合智能架构的智能服务系统以知识融合为核心,“云智能大脑”使混合智能驱动的人机共生成为可能。提出的先进人机交互模式构建了混合智能架构模型,丰富了人机混合智能的概念体系,为大数据环境下基于复杂场景的智能服务提供了新的落地方案。
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引用次数: 2
The Use of Academic Social Networking Sites in Scholarly Communication: Scoping Review 学术社交网站在学术交流中的使用:范围综述
Pub Date : 2021-04-01 DOI: 10.2478/dim-2020-0050
Milkyas Hailu , Jianhua Wu

This research provides a systematic analysis of 115 previous literatures on the use of academic social networking sites (ASNs) in scholarly communication. Previous research on the subject has mainly taken a disciplinary and user perspective. This research conceptualizes the use of ASNs in scholarly communication in the space between social interactions and the technologies themselves. Keyword analysis and scoping review approaches have been used to analyze the comprehensive literature in the field. The study found a geographic variation in what motivates academics to use ASNs. Scholar discovery and sharing are the primary driving factors identified in the literature. Four main themes within the research literature are proposed: motivation and uses, impact assessment, features and services, and scholarly big data. The study found that there has been an increase in scholarly big data research in recent years. The paper also discusses the key findings and concepts stated in each theme. This gives academics a better understanding of what ASNs can do and their weaknesses, and identifies gaps in the literature that are worth addressing in future investigations. We suggest that future studies may also extend the existing theoretical framework and epistemological approaches to better predict and clarify the socio-technical dimensions of ASNs use in scholarly communication. In addition, this study has implications for academic and research institutions, libraries and information literacy programs, and future studies on the topic.

本研究对115篇关于学术社交网站在学术交流中的使用的文献进行了系统分析。以往对该主题的研究主要采取学科和用户的角度。本研究概念化了在社会互动和技术本身之间的空间中,在学术交流中使用自动神经网络。关键词分析和范围审查方法被用于分析该领域的综合文献。该研究发现,促使学者使用自动识别网络的因素存在地域差异。学者发现和分享是文献中确定的主要驱动因素。研究文献提出了四个主要主题:动机和用途、影响评估、特征和服务以及学术大数据。研究发现,近年来学术界对大数据的研究有所增加。本文还讨论了每个主题中所述的主要发现和概念。这让学者们更好地了解了人工神经网络可以做什么以及它们的弱点,并确定了值得在未来研究中解决的文献空白。我们建议未来的研究也可以扩展现有的理论框架和认识论方法,以更好地预测和澄清学术交流中使用自动神经网络的社会技术维度。此外,本研究对学术与研究机构、图书馆与资讯素养计划,以及未来的研究亦有启示。
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引用次数: 8
期刊
Data and information management
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