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Journal of health care marketing最新文献

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Personal value structures and AIDS prevention. Are safe-sex messages reaching high risk groups or merely preaching to the converted? 个人价值结构与艾滋病预防。安全性行为的信息是传达给高危人群，还是仅仅是向皈依者说教?
Journal of health care marketing
Pub Date : 1994-01-01
R P Bush, D J Ortinau, A J Bush

After a decade, years of battling acquired immunodeficiency syndrome (AIDS), the spread of this disease still represents one of the most important issues facing health care officials today. Even though many individuals have changed their sexual behavior since becoming aware of AIDS, a group of high-risk young adults has not. The authors explore the relationship between personal value structures and low-risk vs. high-risk sexual behavior. The findings offer health care officials insight into effectively targeting AIDS prevention communications to the high-risk segment.

在与获得性免疫缺陷综合症(艾滋病)斗争了十年之后，这种疾病的传播仍然是当今卫生保健官员面临的最重要问题之一。尽管自从意识到艾滋病以来，许多人已经改变了他们的性行为，但一群高风险的年轻人却没有。作者探讨了个人价值结构与低风险与高风险性行为之间的关系。这些发现为卫生保健官员提供了有效地针对高危人群进行艾滋病预防交流的见解。
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引用次数: 0
Convenience or calamity? Pharmaceutical study explores the effects of sample frame error on research results. 方便还是灾难?药学研究探讨了样本框架误差对研究结果的影响。
Journal of health care marketing
Pub Date : 1994-01-01
K E Fish, J H Barnes, B F Banahan

Survey results of a nationwide sample frame did not differ from those of a statewide sample frame with respect to questions that were professional/procedural in nature or that dealt with putative industry knowledge. However, on questions that were attitudinal in nature, the sample frames differed significantly. Because of this, the authors conclude that using a geographically narrow convenience sample may or may not result in frame error, depending on the information being sought.

全国性样本框架的调查结果与全国性样本框架的调查结果在专业性/程序性问题或涉及假定行业知识的问题方面没有区别。然而，在本质上是态度的问题上，样本框架差异显著。因此，作者得出结论，使用地理上狭窄的方便样本可能会也可能不会导致帧错误，这取决于所寻找的信息。
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引用次数: 0
Academy for Health Services Marketing of the American Marketing Association. Resource guide. 美国市场营销协会健康服务市场研究院。资源指南。
Journal of health care marketing
Pub Date : 1994-01-01
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引用次数: 0
Turning volunteers into patients--and vice versa. 把志愿者变成病人，反之亦然。
Journal of health care marketing
Pub Date : 1994-01-01
B D Gelb
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引用次数: 0
A direct encounter with the 'Big Fear'. 直接遭遇“大恐惧”。
Journal of health care marketing
Pub Date : 1994-01-01
P Clark
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引用次数: 0
The new health care. Report from the Strategic Marketing Leadership Forum reveals initiatives of forward-thinking marketers. 新的医疗保健。战略营销领导论坛的报告揭示了具有前瞻性思维的营销人员的主动性。
Journal of health care marketing
Pub Date : 1994-01-01
F J Weaver
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引用次数: 0
Creative collaboration with the media. 与媒体进行创造性合作。
Journal of health care marketing
Pub Date : 1994-01-01
K R Winters
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引用次数: 0
Influencing physician referrals. 影响医生转诊。
Journal of health care marketing
Pub Date : 1994-01-01
M R Bowers, J E Swan, J A Taylor

Primary care physicians have several external sources of information available when referring a patient to a specialist. The most-used sources were a fellow physician, followed by the specialist, the patient or the patient's family, and to a lesser extent, hospital-controlled sources including referral directories, call services, and sales representatives. The authors tested a cost-benefit model where source usage was predicted to increase as the costs of using the source decreased and benefits increased.

初级保健医生在将病人转介给专科医生时，有几个可用的外部信息来源。使用最多的信息源是医生同事，其次是专科医生、患者或患者家属，其次是医院控制的信息源，包括转诊目录、电话服务和销售代表。作者测试了一个成本效益模型，其中预计随着使用源的成本降低和收益增加，源的使用量会增加。
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引用次数: 0
Relationship marketing in health care. 医疗保健中的关系营销。
Journal of health care marketing
Pub Date : 1994-01-01
H C Wagner, D Fleming, W G Mangold, R W LaForge

Building relationships with patients is critical to the success of many health care organizations. The authors profile the relationship marketing program for a hospital's cardiac center and discuss the key strategic aspects that account for its success: a focus on a specific hospital service, an integrated marketing communication strategy, a specially designed database, and the continuous tracking of results.

与患者建立关系对许多医疗保健组织的成功至关重要。作者介绍了一家医院心脏中心的关系营销计划，并讨论了其成功的关键战略方面:对特定医院服务的关注，整合营销传播策略，专门设计的数据库，以及对结果的持续跟踪。
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引用次数: 0
Leveraging the value of customer satisfaction information. 利用客户满意度信息的价值。
Journal of health care marketing
Pub Date : 1994-01-01
D H Furse, M R Burcham, R L Rose, R W Oliver
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引用次数: 0
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