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The healthcare strategist最新文献

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Competing on quality. Market competition will ultimately be determined by performance, not price. 质量竞争。市场竞争最终将由性能决定，而不是价格。
The healthcare strategist
Pub Date : 1998-03-01
R C Coile
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引用次数: 0
Marketing and finance issues in provider-sponsored Medicare HMOs. 供应商赞助的医疗保险hmo的营销和财务问题。
The healthcare strategist
Pub Date : 1998-03-01
M Laleman, K Scibilia
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引用次数: 0
Your physician strategy: defining your approach. 你的医生策略:确定你的治疗方法。
The healthcare strategist
Pub Date : 1998-03-01
K Barlow
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引用次数: 0
Market research helps healthcare systems in Atlanta and Seattle define their "brand" and refine their missions. 市场研究帮助亚特兰大和西雅图的医疗保健系统定义他们的“品牌”并完善他们的使命。
The healthcare strategist
Pub Date : 1998-02-01
D O Weber
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引用次数: 0
Branding strategies discussed by the experts. Trends that will shape strategy in 1998. 专家讨论品牌策略。将决定1998年战略的趋势。
The healthcare strategist
Pub Date : 1998-02-01
C E Windhorst

This month the focus is on branding. The Alliance Advisory Council's discussion of this topic, led by Joel English (a senior vice president with BVK/McDonald, Milwaukee, WI), identifies the key issues on branding as: 1) the debate between the local and regional nature of healthcare delivery, and the need to provide customers with the trust and security of a larger entity behind the individual provider; 2) the challenge of identifying and agreeing on a consistent message for all parts of the system; and 3) the difficulty of keeping the promise implied by a brand across these many components.

本月的重点是品牌推广。联盟咨询委员会对这一主题的讨论由Joel English(威斯康星州密尔沃基市BVK/McDonald的高级副总裁)领导，确定了品牌的关键问题:1)医疗保健服务的地方性和区域性之间的争论，以及为客户提供个体供应商背后更大实体的信任和安全的必要性;2)识别和同意系统所有部分一致的信息的挑战;3)信守一个品牌在众多组成部分中所隐含的承诺的难度。
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引用次数: 0
Brand, image, reputation. 品牌、形象、信誉。
The healthcare strategist
Pub Date : 1998-02-01
S Steiber, D Thome
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引用次数: 0
Redesigning primary care via member profiles. 通过会员资料重新设计初级保健。
The healthcare strategist
Pub Date : 1998-01-01
A R Woolf, K Miller
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引用次数: 0
Concentration, co-opetition, consumerism ... and seven more "C's". Trends that will shape healthcare strategy in 1998. 集中、合作竞争、消费主义……还有7个C。将决定1998年保健战略的趋势。
The healthcare strategist
Pub Date : 1998-01-01
R C Coile
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引用次数: 0
Mass customization at Group Health Co-op. 集团健康合作社的大规模定制。
The healthcare strategist
Pub Date : 1998-01-01
D S Corkrum
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引用次数: 0
Downsizing is out, growth is in at Connecticut's Middlesex Hospital. Interview by David O. Weber. 缩减规模已经过时，康涅狄格的米德尔塞克斯医院正在增长。大卫·o·韦伯采访。
The healthcare strategist
Pub Date : 1997-12-01
R Kiely
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引用次数: 0
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