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Western journal of speech communication : WJSC最新文献

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A Study on Elementary School Teachers’ Capability to Determine Facial Expression: For Elementary School Teachers in Chungnam Province 小学教师面部表情识别能力研究——以忠南地区小学教师为对象
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020..49.1
DongYup Yoo
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引用次数: 0
A Study on the Semantic Function in the Grammatical and Pragmatic Levels of “wan-jeon”: An Analysis of a Spoken Corpus “完传”在语法和语用层面的语义功能研究——以口语语料库为例
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020..50.1
Kong Nahyung
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引用次数: 1
The Modality of Non-Face-To-Face Korean Language Class during COVID-19 新冠肺炎疫情期间非面对面韩国语课堂教学模式研究
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020..49.57
Juran Lee
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引用次数: 0
Rhetorical Characteristics of the Inaugural Address of Former Defense Ministers 前国防部长就职演说的修辞特点
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020..50.71
Lee Ji Soo, Gero Jung
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引用次数: 0
A Study on the Language Identity of Non-native Students 非母语学生的语言认同研究
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020.48..37
Jungran Lee
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引用次数: 0
A Study on the Process of Building Trust Between Participants in through Negotiation Games 谈判博弈参与者之间建立信任的过程研究
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020..49.25
Juran Lee
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引用次数: 0
A Study on the Self-Evaluation of Korean Learners’ Reflective Writing 韩国学生反思性写作自我评价研究
Pub Date : 2020-01-01 DOI: 10.18625/JSC.2020..48.65
M. Quan, Liu Guangxun
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引用次数: 0
정보 제공 스피치의 은유 사용 양상 연구 - 강연 담화를 중심으로 - 以演讲内容为中心的隐喻用法研究
Pub Date : 2019-11-01 DOI: 10.18625/jsc.2019..46.1
YOON GYUNG SEON
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引用次数: 0
무크를 활용한 한국어 수업 사례 연구 - 중국에서의 강좌를 중심으로 - 利用mook的韩语教学案例研究——以中国的讲座为中心——
Pub Date : 2019-11-01 DOI: 10.18625/jsc.2019..46.29
장영미, Jin, XiangShu
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引用次数: 0
TV 홈쇼핑 담화에 나타난 설득 전략의 문제적 양상 분석 -상품 특성 전달을 중심으로- 电视购物谈话中出现的说服战略问题分析-以传达商品特性为中心
Pub Date : 2019-08-01 DOI: 10.18625/jsc.2019..45.145
Choi, Youngin, Kiyoun Yi, Baik JeongYi
The TV home shopping discourse pursues a goal of persuading viewers to purchase products, but it has several limitations as a broadcast language. The purpose of this study is to analyze the problematic aspects of TV home shopping persuasion strategies. First, 18 TV home shopping programs from L company were monitored as a pilot study. After that, 60 programs were selected from 5 fields: clothing, cosmetics, household appliances, food and kitchen utensils, and intangible services. These videos and their transcripts were monitored and analyzed by 3 researchers. Results are as follows: for persuasion strategies for products themselves, a negative perspective of viewers’ situation, denunciation of other products, and prejudicing or stereotyping viewers were deduced as problematic aspects. For persuasion strategies beyond products, setting up inappropriate reference groups, displaying inaccurate brand awareness or fame, and errors in interpretation of technical information were deduced as problematic aspects.
电视家庭购物话语追求的目标是说服观众购买产品,但作为一种广播语言,它有一些局限性。本研究的目的是分析电视家庭购物说服策略存在的问题。首先,对L公司的18个电视家庭购物节目进行监测作为试点研究。之后,从服装、化妆品、家用电器、食品厨具、无形服务5个领域中选出60个项目。这些视频及其文字记录由3名研究人员监控和分析。结果表明:对于产品本身的说服策略,消极看待观众的处境、谴责其他产品、对观众有偏见或刻板印象是有问题的方面。在产品以外的说服策略中,存在不恰当的参照群体设置、不准确的品牌知名度或知名度展示、技术信息解释错误等问题。
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引用次数: 0
期刊
Western journal of speech communication : WJSC
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