Digital Platform Services Supply Chains (DPSSC) form the operational backbone of contemporary digital economies, yet their sustainability performance is shaped by interdependent technical, organisational and behavioural constraints that remain insufficiently examined. This study addresses this gap by developing unified framework based on DEMATEL-ANP (DANP) and NSGA-II to identify, prioritise and test 7 sustainability barriers spanning from B1-B7. Expert elicitation and DANP analyses reveal a stable causal structure, in which three upstream systemic barriers B1 (ESG standardisation for digital platforms), B3 (energy-intensive infrastructure) and B2 (sustainable tech-innovation by industry-academia collaboration) emerge as system drivers with together accounting for nearly 70 % of global priority weight, whereas B4 (curricular gaps), B5 (behavioural nudges), B6 (algorithmic ESG indicators), B7 (carbon accountability) function as dependent barriers with limited leverage in the absence of upstream correction. NSGA-II is applied to quantify trade-offs between emission reduction and implementation effort under a parameterised case setting informed by publicly disclosed sustainability data. The optimisation yields stable Pareto fronts across convergence, hypervolume, spacing, multi-seed and uncertainty diagnostics. Strategies emphasising B1-B3 deliver largest marginal mitigation benefits within the efficiency zone, while interventions centred on B4-B7 rapidly encounter diminishing returns. This integrated evidence demonstrates that DPSSC sustainability follows a two-stage intervention logic one by addressing upstream structural enablers, the other followed by scaling downstream behavioural, algorithmic and logistical measures once system-level constraints are resolved. Thus, the study provides a transparent and decision-relevant basis for prioritising sustainability actions, strengthening industry-academia engagement and aligning digital platform operations with United Nations SDG 4,7,9,11–13 targets.
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