Pub Date : 2023-05-01DOI: 10.1177/00081256231170421
S. Magistretti, C. Dell’Era, C. Cautela, J. Kotlar
While design thinking has gained popularity in product innovation, scholars argue that design thinking can also trigger and sustain organizational innovation. This study investigates the adoption of design thinking in the Design+Innovation unit at PepsiCo. It reveals nine design thinking practices that enable organizational innovation: valorizing personal attitudes and desires, engaging stakeholders in the design discourse, leveraging the design unit as an agent of change, fostering abductive reasoning, empowering decision making through prototypes, crafting proof points, absorbing external viewpoints, searching for co-conspirators, andaligning personal and organizational purposes.
{"title":"Design Thinking for Organizational Innovation at PepsiCo","authors":"S. Magistretti, C. Dell’Era, C. Cautela, J. Kotlar","doi":"10.1177/00081256231170421","DOIUrl":"https://doi.org/10.1177/00081256231170421","url":null,"abstract":"While design thinking has gained popularity in product innovation, scholars argue that design thinking can also trigger and sustain organizational innovation. This study investigates the adoption of design thinking in the Design+Innovation unit at PepsiCo. It reveals nine design thinking practices that enable organizational innovation: valorizing personal attitudes and desires, engaging stakeholders in the design discourse, leveraging the design unit as an agent of change, fostering abductive reasoning, empowering decision making through prototypes, crafting proof points, absorbing external viewpoints, searching for co-conspirators, andaligning personal and organizational purposes.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"5 - 26"},"PeriodicalIF":10.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44521177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-01DOI: 10.1177/00081256231169070
G. Gemser, G. Calabretta, Eric Quint
Little is known about how design leaders foster design excellence “at scale” within large organizations. To bridge this gap, this article reports on interviews with 59 senior design leaders. Using a paradox perspective to frame the findings uncovers major challenges when leading design teams inside large organizations. It also identifies five pairs of opposing leadership behaviors that address these tensions and balance the overarching paradox of integrating design into the fabric of an organization while maintaining its distinctive character: being transformative yet affirmative; being directive yet accommodating; being proactive yet responsive; being intuitive yet systematic; and being holistic yet specific.
{"title":"Leadership to Elevate Design at Scale: balancing conflicting imperatives","authors":"G. Gemser, G. Calabretta, Eric Quint","doi":"10.1177/00081256231169070","DOIUrl":"https://doi.org/10.1177/00081256231169070","url":null,"abstract":"Little is known about how design leaders foster design excellence “at scale” within large organizations. To bridge this gap, this article reports on interviews with 59 senior design leaders. Using a paradox perspective to frame the findings uncovers major challenges when leading design teams inside large organizations. It also identifies five pairs of opposing leadership behaviors that address these tensions and balance the overarching paradox of integrating design into the fabric of an organization while maintaining its distinctive character: being transformative yet affirmative; being directive yet accommodating; being proactive yet responsive; being intuitive yet systematic; and being holistic yet specific.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"48 - 72"},"PeriodicalIF":10.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44176796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-01DOI: 10.1177/00081256231175530
Janine Hacker, Gianluca Miscione, Tobin Felder, G. Schwabe
In blockchain consortia, different companies band together to develop, govern, and operate a shared blockchain-based system. However, many blockchain-based systems are exposed to the risk of never going live without a proper understanding of the peculiar collaboration this technological architecture entails. To understand how blockchain consortia develop and advance collaborative relationships, this article reports on an extensive analysis of online material and interviews of key members. It draws from the literature on interorganizational collaboration and digital platforms to explain the staged progression of blockchain consortia and the key features of blockchain consortia.
{"title":"Commit or Not? How Blockchain Consortia Form and Develop","authors":"Janine Hacker, Gianluca Miscione, Tobin Felder, G. Schwabe","doi":"10.1177/00081256231175530","DOIUrl":"https://doi.org/10.1177/00081256231175530","url":null,"abstract":"In blockchain consortia, different companies band together to develop, govern, and operate a shared blockchain-based system. However, many blockchain-based systems are exposed to the risk of never going live without a proper understanding of the peculiar collaboration this technological architecture entails. To understand how blockchain consortia develop and advance collaborative relationships, this article reports on an extensive analysis of online material and interviews of key members. It draws from the literature on interorganizational collaboration and digital platforms to explain the staged progression of blockchain consortia and the key features of blockchain consortia.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"110 - 131"},"PeriodicalIF":10.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48049057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.1177/00081256231164362
Xavier Ferras-Hernandez, Petra A. Nylund, A. Brem
Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.
{"title":"The Emergence of Dominant Designs in Artificial Intelligence","authors":"Xavier Ferras-Hernandez, Petra A. Nylund, A. Brem","doi":"10.1177/00081256231164362","DOIUrl":"https://doi.org/10.1177/00081256231164362","url":null,"abstract":"Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"73 - 91"},"PeriodicalIF":10.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41849591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-15DOI: 10.1177/00081256231159398
Coen van der Geest, Joey van Angeren
In the context of platforms, an open architecture is instrumental in enabling innovation by complementors. But as complementors increasingly deplete the innovation opportunities that the platform a...
在平台的背景下，开放的架构有助于互补性创新。但随着互补性日益耗尽平台所拥有的创新机会……
{"title":"Architectural Generativity: Leveraging Complementor Contributions to the Platform Architecture","authors":"Coen van der Geest, Joey van Angeren","doi":"10.1177/00081256231159398","DOIUrl":"https://doi.org/10.1177/00081256231159398","url":null,"abstract":"In the context of platforms, an open architecture is instrumental in enabling innovation by complementors. But as complementors increasingly deplete the innovation opportunities that the platform a...","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"107 3","pages":""},"PeriodicalIF":10.0,"publicationDate":"2023-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-11DOI: 10.1177/00081256231164136
Y. Bazin, Maja Korica
Corporate Social Responsibility (CSR) is often criticized for being overly broad and abstract, if not cynical and deceitful. This leaves many stakeholders frustrated or disengaged, including occasionally the organization’s own staff and shareholders. We see the extraordinary disruptions of the past three years amid the COVID-19 pandemic as an opportunity to reengage with CSR in a more meaningful way. Echoing early conceptualizations by academics and practitioners, we turn to the idea of neighborliness as a guide for this transformation, outlining concrete ways in which this can be operationalized for focused engagements that reflect each company’s embeddedness in distinct communities.
{"title":"Better CSR? return to neighborliness","authors":"Y. Bazin, Maja Korica","doi":"10.1177/00081256231164136","DOIUrl":"https://doi.org/10.1177/00081256231164136","url":null,"abstract":"Corporate Social Responsibility (CSR) is often criticized for being overly broad and abstract, if not cynical and deceitful. This leaves many stakeholders frustrated or disengaged, including occasionally the organization’s own staff and shareholders. We see the extraordinary disruptions of the past three years amid the COVID-19 pandemic as an opportunity to reengage with CSR in a more meaningful way. Echoing early conceptualizations by academics and practitioners, we turn to the idea of neighborliness as a guide for this transformation, outlining concrete ways in which this can be operationalized for focused engagements that reflect each company’s embeddedness in distinct communities.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"92 - 109"},"PeriodicalIF":10.0,"publicationDate":"2023-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47620858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1177/00081256231161628
Thierry Rayna, L. Striukova, Emmanuelle Fauchart
The ability to commercialize products based on distributed innovation is one of the critical challenges of large-scale open innovation. While this issue has been largely investigated in relation to open-source software (OSS), the literature on commercialization strategies of open-source hardware (OSHW) is comparatively scarce, despite OSHW commercialization being more complex. Based on a multi-method exploratory study, this article shows that with OSHW, firms may strategically leverage a “gray area” between closeness and openness to take advantage of OSWH community innovations.
{"title":"Commercialization Strategies of Large-Scale and Distributed Open Innovation: The Case of Open-Source Hardware","authors":"Thierry Rayna, L. Striukova, Emmanuelle Fauchart","doi":"10.1177/00081256231161628","DOIUrl":"https://doi.org/10.1177/00081256231161628","url":null,"abstract":"The ability to commercialize products based on distributed innovation is one of the critical challenges of large-scale open innovation. While this issue has been largely investigated in relation to open-source software (OSS), the literature on commercialization strategies of open-source hardware (OSHW) is comparatively scarce, despite OSHW commercialization being more complex. Based on a multi-method exploratory study, this article shows that with OSHW, firms may strategically leverage a “gray area” between closeness and openness to take advantage of OSWH community innovations.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"22 - 44"},"PeriodicalIF":10.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43768047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1177/00081256231165329
J. West, P. Olk
Orchestrating an ecosystem requires coordination to create value, but prior research has tended to emphasize centralized ecosystem control over solutions involving distributed governance. By studying multilateral public-private collaborations to develop scientific knowledge to find a cure for Alzheimer’s disease, we identify a new model of ecosystem control—indirect and distributed governance using R&D consortia. We report archival and interview data on 46 consortia with overlapping corporate, nonprofit, and governmental membership. We find three models of consortia that allow member organizations to jointly orchestrate an ecosystem without centralized control. We discuss the broader implications of this model for orchestrating ecosystems.
{"title":"Distributed Governance of a Complex Ecosystem: How R&D Consortia Orchestrate the Alzheimer’s Knowledge Ecosystem","authors":"J. West, P. Olk","doi":"10.1177/00081256231165329","DOIUrl":"https://doi.org/10.1177/00081256231165329","url":null,"abstract":"Orchestrating an ecosystem requires coordination to create value, but prior research has tended to emphasize centralized ecosystem control over solutions involving distributed governance. By studying multilateral public-private collaborations to develop scientific knowledge to find a cure for Alzheimer’s disease, we identify a new model of ecosystem control—indirect and distributed governance using R&D consortia. We report archival and interview data on 46 consortia with overlapping corporate, nonprofit, and governmental membership. We find three models of consortia that allow member organizations to jointly orchestrate an ecosystem without centralized control. We discuss the broader implications of this model for orchestrating ecosystems.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"93 - 128"},"PeriodicalIF":10.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41331223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1177/00081256231158830
A. Majchrzak, M. Bogers, H. Chesbrough, Marcus Holgersson
Open innovation rests on the idea that not all the smart people work only for you, and managing human interaction across organizational boundaries is therefore central to open innovation. This article starts with outlining and reviewing research on this human dimension of open innovation. The article develops seven principles of innovation-producing encounters that can guide managers in enabling value creation through open innovation. We continue by introducing the rest of the special section, which expands beyond the human dimension to also include firms, platforms, and ecosystems, with important implications for the creation and capture of value from open innovation.
{"title":"Creating and Capturing Value from Open Innovation: Humans, Firms, Platforms, and Ecosystems","authors":"A. Majchrzak, M. Bogers, H. Chesbrough, Marcus Holgersson","doi":"10.1177/00081256231158830","DOIUrl":"https://doi.org/10.1177/00081256231158830","url":null,"abstract":"Open innovation rests on the idea that not all the smart people work only for you, and managing human interaction across organizational boundaries is therefore central to open innovation. This article starts with outlining and reviewing research on this human dimension of open innovation. The article develops seven principles of innovation-producing encounters that can guide managers in enabling value creation through open innovation. We continue by introducing the rest of the special section, which expands beyond the human dimension to also include firms, platforms, and ecosystems, with important implications for the creation and capture of value from open innovation.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"5 - 21"},"PeriodicalIF":10.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45787374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-24DOI: 10.1177/00081256221147342
T. Gutmann, Christopher Chochoiek, H. Chesbrough
Although corporate venture capital (CVC) has been studied as part of open innovation (OI), assumptions about knowledge flows crossing organizational boundaries between “the inside” and “the outside” have limited those explorations. Drawing on an abductive approach to grounded theorizing, this article introduces an intuitive yet novel framework that traces the sources and applications of knowledge obtained from CVC to derive new conditions for how those investments allow companies to orchestrate knowledge flows to overcome barriers and increase their innovation effectiveness. Besides exploring traditional OI knowledge flows within the CVC context, this article further identifies and examines both outside-out knowledge flows (which help to shape an ecosystem for a corporate innovator) and inside-in knowledge flows (which overcome internal silos to achieve real innovation impact).
{"title":"Extending Open Innovation: Orchestrating Knowledge Flows from Corporate Venture Capital Investments","authors":"T. Gutmann, Christopher Chochoiek, H. Chesbrough","doi":"10.1177/00081256221147342","DOIUrl":"https://doi.org/10.1177/00081256221147342","url":null,"abstract":"Although corporate venture capital (CVC) has been studied as part of open innovation (OI), assumptions about knowledge flows crossing organizational boundaries between “the inside” and “the outside” have limited those explorations. Drawing on an abductive approach to grounded theorizing, this article introduces an intuitive yet novel framework that traces the sources and applications of knowledge obtained from CVC to derive new conditions for how those investments allow companies to orchestrate knowledge flows to overcome barriers and increase their innovation effectiveness. Besides exploring traditional OI knowledge flows within the CVC context, this article further identifies and examines both outside-out knowledge flows (which help to shape an ecosystem for a corporate innovator) and inside-in knowledge flows (which overcome internal silos to achieve real innovation impact).","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"65 1","pages":"45 - 70"},"PeriodicalIF":10.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48620706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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