Digital Business最新文献

Social media usage is pervasive, and brands must manage this channel carefully in order to meet their strategic goals. The role of social media influencers (SMI) is progressively becoming crucial for shaping consumer brand attitudes toward the firms’ offerings. The purpose of this study is to empirically examine how SMIs can help brands build favorable brand attitudes and thus improve product acceptance and downstream business performance. Building upon naïve theory, consumer socialization theory and market signaling theory, we suggest that SMI power and SMI perceived source credibility are crucial in influencing consumer attitudes toward the brand. Using rich survey data from 231 U.S. social media users on Instagram the research employs confirmatory factor analysis (CFA) to access the psychometric properties of the measures and path analysis to test the proposed hypotheses. Results indicate that while SMI power is positively related to consumer attitudes toward the brand and perceived SMI expertise and trustworthiness partially mediate that relationship. This study contributes to extant literature by demonstrating that SMIs’ role in shaping consumer attitudes toward the brand is a multilevel function of SMI power, partially mediated through SMI expertise and trustworthiness. Therefore, it is incumbent on brands to pay close attention to their SMI promotional channel.

Digitalisation has tremendous benefits while simultaneously elevating cybersecurity to a prominent theme in modern societies. All businesses and organisations need invest in and manage their cybersecurity measures to ensure the continuation of their processes. However, the academic understanding regarding different incentives for these investments are fragmented throughout many different studies and a clear overview of these types of incentives for cybersecurity is lacking. This research aims to fill this deficiency by providing clarity on how incentives can be conceptualised, and what they mean in the context of investing and managing cybersecurity. This article provides a typology of cybersecurity incentives of organisations that can be used by scholars and professionals to understand the (lack of) adoption of cybersecurity measures. The typology is developed on the basis of a literature study encompassing different theoretical perspectives on incentives, and illustrated and further scrutinised with an empirical case about the adoption of secure e-mail standards. We present a typology of six categories of incentives that may explain why organisations are (not) willing to invest in cybersecurity measures: economic-, normative-, historic- and feasibility incentives, network externalities, and the presence of competing cybersecurity issues and solutions. This typology can serve as a starting point for future research to develop a (full) conceptual framework for identifying and understanding incentives for cybersecurity. Furthermore, cybersecurity professionals (e.g. Chief Information Security Officers) and policy makers can use this typology in their work to enhance the cybersecurity of organisations and society.

The value creation mechanism in a business model is based on a thoughtful configuration of mostly intangible microfoundations. The business model concept is rooted in business logic and strategic management literature. Banking literature lacks the business model concept, which is described based on subjective ideas and qualitative approaches. This article aims to explain the business model concept in banking with a cognitive view. For this purpose, we have qualitatively studied 50 cases of business models of innovative and leading banks and their value proposition structure. Through content analysis, four types of banking business models emerged. The findings proposed a banking business model presented at three levels, i) generic banking business model, ii) types of banking business models, and iii) instances of implementations at the realization level. The constructing microfoundations of each type and their composition are discussed in detail. Actual cases (instances) implemented in the industry are also presented and discussed as evidence of the realization of type models.

This article studies interactions between Internet companies and the Chinese government within the cultural policy niche through a case study of Tencent’s “Neo-Culture Creativity” strategy. By empirically investigating the correlations between Tencent’s business actions and Chinese cultural policy changes during 2011–2019, and further disclosing their causality via a within-case process tracing, our findings are threefold. Firstly, around an “IP” idea and a content franchise model, Tencent has joined the policymaking process by providing problem solutions and exerting public pressure to influence the agenda setting of intellectual property rights protection. Secondly, Tencent has effectively adhered to the country’s calls of rejuvenating traditional Chinese culture and improving its international competitiveness to some extent. Thirdly, responding to China’s post-socialist sovereignty, Tencent has collaborated and compromised with the government on issues surrounding digital cultural governance by both precautions and remedies. Hence there are implications for Chinese cultural companies to interact with government policies.

Firms are collecting more data—about their operations, customers, and markets—in order to improve performance. Some of this data has value beyond a firm's boundary and thus can create value for other firms. Yet, we have relatively few facts about the growing data exchange between firms, its participants, and the types and value of data bought and sold by firms. We present preliminary descriptive evidence about the emerging data market using the information on over 1600 data exchanges reported in the news between 2017 and 2018 executed by 1285 of the largest public and private firms. Our findings suggest that nearly 17% of these firms in our sample participate in the data market. Furthermore, 80% of the exchanges are for customer data, and over 50% of transactions are structured as mutual data sharing agreements rather than unidirectional sales. Among the firms in our sample, it is the largest firms in terms of valuation and those with significant data capabilities that buy and sell data. Moreover, we find that most exchanges appear to happen among firms in the same industry and with significant data science capabilities. These results suggest that the data exchanges and the market for data may be consequential and call for further research.

This study aims to identify the consequence of social media usage on firm performance. To this end, it proposes a conceptual map that shows promising linkages between the maturity level realization of an organization in social media usage and its corresponding performance consequences. The conceptual map was developed by combining two theories: performance theory and theory of growth and maturity in social media, and then through systematic mapping. This map can predict what performance consequences will emerge in the organization for each stage of maturity in social media usage. According to this conceptual map, the organization is expected to benefit from accessing and sharing knowledge by realizing the first stage of maturity. The realization of the second stage is expected to establish more relationships with the customers, and the third stage will be followed by product and new processes development. By promoting the organization to the fourth stage, it is expected that communication with the organization's stakeholders emerges via social media. In the fifth stage, social media will help with value creation. Thus, managers and professionals can predict what performance consequences they will benefit from if each stage of maturity is realized.

A fragmented digital agriculture ecosystem has been linked to the slow scale-out of digital platforms and other digital technology solutions for agriculture. This has undermined the prospects of digitalizing agriculture and increasing sectoral outcomes in sub-Saharan African countries. We conceptualized an aggregator platform for digital services in agriculture as a special form of digital platforms that can enhance the value and usage of digital technologies at the industry level. Little is known about how such a platform can create value as a new service ecology in agriculture. We set out to examine the underlying structure and prioritizations of value creation sources in such a platform from the perspective of likely users in Kenya. We used a parallel convergent mixed methods approach to the study. Confirmatory factor analysis of data from 405 respondents supported a two-factor structure, being an adaptation of the framework on value creation sources in e-Business by Amit, R., & Zott, C. (2001). We conceptualized the two factors as platform-wide efficiency and loyalty-centeredness. User experience related search costs were most impactful on platform-wide efficiency, while loyalty-centeredness was impacted most by providing guarantees for quality and reliability to platform users. Thematic analysis of 369 qualitative responses obtained platform inclusivity - comprising value chain coverage and digital inclusivity, as additional considerations for amplifying sector-wide benefits of an aggregator platform for digital services in agriculture. We discuss implications for policy and practice in the light of resource constraints and the promise to digitally transform agriculture in SSA countries.

Digital twin and physical internet adoption based on advanced digital technologies is gaining significance in the recent times. Digital twin is one of the enabling technologies that link actual physical system with its virtual depiction using advanced digital technologies. In order to leverage its potential, firms have instigated to adopt digital twin and physical internet for real-world applications. Although researches on impact of information technology in supply chains exists, a study on the modelling aspects by analysing critical success factors for adoption of digital twin and physical internet is limited. We have addressed this gap by developing a structural model for identifying the inter-relationships and cause effect parameters of critical success factors for adoption of digital twin and physical internet. Thirteen critical success factors were shortlisted based on literature review and in consultation with experts. An integrated Grey- based, decision making trial and evaluation laboratory (DEMATEL)is used to visualize the causal relationships among critical success factors and verified by applying the proposed model in an electronics manufacturing firm. Sensitivity analysis has been done to check accuracy of results and robustness of the study. The results reveal that top management commitment and support and long, medium and short term planning are the most influential factors impacting the adoption of digital twin and physical internet in electronics industry. Findings of this research provide insights for supply chain managers and academicians by identifying the cause and effect group critical success factors for effective adoption of digital twin and physical internet.

Purpose

Maintenance services have evolved hugely from an inevitable part of production as a failure fixing activity to an essential strategic element to accomplish several business objectives including profit making. With the growing maintenance service industries, sustainability has remained a challenge and have garnered a great deal of attention over the last two decades. Maintenance services' impact on sustainability is a known concern and almost all sustainability dimensions are affected either positively or negatively. The purpose of this paper is to review and discuss the related literature on different maintenance services and their impact on sustainability.

Design/methodology/approach

This research aims to study these concepts (maintenance services, sustainability impact and digitalization) independently and in relation to each other through systematic literature review of high-quality articles, with a focus to understand the relation between maintenance and sustainability and depict the role of digitalization in achieving those sustainability goals.

Findings

This study presented the trend and publications related to maintenance services and its sustainability impact throughout 2009 to 2020. Publications related to maintenance services and corresponding sustainability impact were analyzed as a problem space and publications related to digitalization were analyzed as a solution space. Based on the analysis, a discussion on digitalization of maintenance service was conducted to highlight possible benefits and improvements towards various sustainability impacts.

Originality/value

Digitalization and digital technologies are evolving and advancing every day. It is still yet to be known, what role could digitalization play in the maintenance services' impact on sustainability. This paper contains a state of the art on publications and discussion related to the digitalization for sustainable maintenance services. It offers insights and information on the current body of knowledge to academics, researchers, practitioners, maintenance personnel, digital managers, development teams and stakeholders concerned with maintenance services.