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The power of social media: Exploring online member groups and psychological factors to support responsible consumption 社会媒体的力量:探索在线成员群体和心理因素,以支持负责任的消费
Pub Date : 2024-12-25 DOI: 10.1016/j.digbus.2024.100101
Muchsin Saggaff Shihab , Ridho Bramulya Ikhsan , Ahmad Fakhrorazi
Consumer behavior in purchasing green products, especially food and cosmetics, is influenced by many factors. However, the role of online member group support in supporting the purchase of green products has received less attention despite the increase in the number of social media users. With the support of the norm activation model and social learning theory, this study unveils the purchase behavior of green products with the critical factors of social media use, online member group support, and psychological factors. Using a sample of 323 respondents who are experienced in purchasing green products and belong to green communities on social media, structural equation modeling revealed that social media usage and online member group support have a significant influence. Both constructs significantly influence green purchasing behavior. In addition, social media usage significantly influences subjective norms and green knowledge, whereas subjective norms also support green purchasing behavior. Green knowledge contributes to social responsibility, and social responsibility supports green purchasing behavior. This research provides valuable insights for companies on the importance of sustainability innovation for green food and cosmetic products.
消费者购买绿色产品,特别是食品和化妆品的行为受到许多因素的影响。然而,尽管社交媒体用户数量有所增加,但网络成员群支持在支持绿色产品购买中的作用却较少受到关注。在规范激活模型和社会学习理论的支持下,本研究揭示了社交媒体使用、网络成员群体支持和心理因素对绿色产品购买行为的影响。以323名在社交媒体上有购买绿色产品经验和属于绿色社区的受访者为样本,结构方程模型显示社交媒体使用和在线成员群体支持对其有显著影响。两种结构都显著影响绿色购买行为。此外,社交媒体使用显著影响主观规范和绿色知识,而主观规范也支持绿色购买行为。绿色知识促进社会责任,社会责任支持绿色购买行为。本研究为企业提供了关于可持续创新对绿色食品和化妆品的重要性的宝贵见解。
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引用次数: 0
Explicating transcendental factors for viable digital business: Towards an explanatory model for digital start-up emergence 数字商业可行的先验因素解释:数字创业出现的解释模型
Pub Date : 2024-12-24 DOI: 10.1016/j.digbus.2024.100100
Emmanuel Okoro Ajah
Digital start-ups leverage the power of large datasets, cloud computing, and digital technology-driven platforms to maintain a competitive edge in the entrepreneurial landscape. As a result, digital technology is a crucial tool for creating successful digital businesses. However, our knowledge of the causal interplay in digital start-up development remains limited as current literature contains few studies that focus on conceptualising and theorising the emergence of digital start-ups. Some scholars emphasise the need for new empirical research to theoretically deepen our understanding of the factors contributing to digital start-up emergence. In response, this study adopts liminality theory, enactment theory, and technology affordance theory to explain the underlying factors that drive the emergence of digital start-ups. The researcher uses a critical realist single case study methodology to explore various narratives of digital start-up founders within Nigeria's digital start-up ecosystem. The findings of this study identify the underlying mechanisms activated by digital platform boundary resources and the surrounding environmental structures and conditions. These mechanisms are integral to the events that lead to the formation of a digital start-up. The study advances the literature on digital business by developing a mechanisms-based theoretical model that outlines structures, enabling conditions, and generative mechanisms as transcendental factors. Ultimately, this study offers a detailed account of how digital platforms can facilitate digital business development. Notably, the mechanisms-based model is unique in its adaptability to different environmental circumstances and allows for flexible interpretation. This quality provides a foundation for empirical validation across various contexts, ensuring analytical generalisation.
数字初创企业利用大型数据集、云计算和数字技术驱动平台的力量,在创业领域保持竞争优势。因此,数字技术是创建成功的数字业务的关键工具。然而,我们对数字初创企业发展中的因果关系的了解仍然有限,因为目前的文献中很少有研究将数字初创企业的出现概念化和理论化。一些学者强调,需要进行新的实证研究,从理论上加深我们对促成数字初创企业出现的因素的理解。为此,本研究采用阈限理论、制定理论和技术支持理论来解释驱动数字创业公司出现的潜在因素。研究人员使用一种批判现实主义的单一案例研究方法来探索尼日利亚数字创业生态系统中数字创业创始人的各种叙述。本研究的结果确定了数字平台边界资源和周围环境结构和条件激活的潜在机制。这些机制对于导致数字初创企业形成的事件是不可或缺的。该研究通过建立一个基于机制的理论模型来推进数字商业的文献,该模型将结构、使能条件和生成机制概述为先验因素。最后,本研究提供了数字平台如何促进数字业务发展的详细说明。值得注意的是,基于机制的模型在适应不同的环境环境方面是独一无二的,并且允许灵活的解释。这种质量为跨各种环境的经验验证提供了基础,确保了分析的概括。
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引用次数: 0
Exploring supply chain managers' complex perceptions of dynamic capabilities for digital transformation 探讨供应链管理者对数字化转型动态能力的复杂认知
Pub Date : 2024-12-18 DOI: 10.1016/j.digbus.2024.100098
Mario Dobrovnik , David M. Herold , Sebastian Kummer
Although the use of new digital technologies is an increasingly important topic for supply chain managers, existing literature is limited on what specific capabilities are perceived to be important for a successful transition to digital supply chains, in particular from a managerial perspective. In response, this study examines how supply chain managers perceive the importance and interconnections of specific digital capabilities for digital transformation. Based on a digital capability framework, we surveyed supply chain managers in Austria and Germany. The sample consisted of two groups, comprising senior managers from logistics service providers and from manufacturing companies. Decision-Making Trail and Evaluation (DEMATEL) was used to evaluate the managers' perceptions of the importance of the enablers and their relationships between capabilities. Our findings show that senior managers in the supply chain domain perceive interactions between dynamic capabilities as a complex and highly interconnected system, rather than discrete and linear. Digital mindset crafting, digital scenario planning and improving digital maturity were identified as the most relevant capabilities in both subsamples, while digital sensing was considered to be the most relevant capability at the construct level, followed by digital seizing and digital transforming. Furthermore, supply chain managers in manufacturing perceived that digital capabilities were more developed in their industry. We anticipate that our findings will inform and guide capability-building in dynamic corporate settings. This study is one of the first to empirically assess how supply chain managers perceive the importance of specific digital capabilities and their interdependencies for digital transformation.
尽管使用新的数字技术对供应链管理者来说是一个越来越重要的话题,但现有的文献有限,特别是从管理的角度来看,哪些具体的能力被认为是成功过渡到数字供应链的重要因素。作为回应,本研究考察了供应链管理者如何看待数字化转型中特定数字能力的重要性和相互联系。基于数字化能力框架,我们调查了奥地利和德国的供应链经理。样本由两组组成,包括来自物流服务提供商和制造公司的高级管理人员。决策跟踪与评估(DEMATEL)被用来评估管理者对促成因素的重要性及其能力之间关系的认知。我们的研究结果表明,供应链领域的高级管理人员将动态能力之间的相互作用视为一个复杂且高度互联的系统,而不是离散的线性系统。在这两个子样本中,数字思维形成、数字场景规划和提高数字成熟度被认为是最相关的能力,而数字感知被认为是构建层面上最相关的能力,其次是数字捕捉和数字转换。此外,制造业的供应链经理认为,数字化能力在他们的行业中更为发达。我们预计,我们的研究结果将为动态企业环境中的能力建设提供信息和指导。本研究是第一个实证评估供应链管理者如何感知特定数字能力的重要性及其对数字化转型的相互依赖性的研究之一。
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引用次数: 0
Government support for SMEs in the Fintech Era: Enhancing access to finance, survival, and performance 金融科技时代政府对中小企业的支持:提高融资渠道、生存和绩效
Pub Date : 2024-12-18 DOI: 10.1016/j.digbus.2024.100099
Najla Abu, Filipa Pires da Silva, Pedro Rino Vieira
Small and medium-sized enterprises (SMEs) are pivotal to global economic growth and stability but often face considerable barriers in accessing finance for growth and survival. Traditional financial support mechanisms present complexities and challenges, limiting the prosperity of SMEs. This systematic literature review (SLR), underpinned by bibliometric analysis, investigates how financial technology (Fintech) can help overcome these challenges. By analyzing 54 empirical studies, this review examines both the direct and synergistic effects of government support and Fintech innovations on SME financing. Our findings reveal a synergistic relationship between government initiatives and Fintech solutions, proposing transformative strategies that depart from traditional approaches that often separate them. Within the context of recent global economic and regulatory shifts, our study underscores the crucial role of policymakers in creating an enabling environment for SME growth through Fintech. This review addresses a key gap in the literature and provides a foundation for future research on the dynamic relationship between government support and Fintech. It emphasizes their combined capacity to transform SME financial empowerment and contribute to sustainable economic development.
中小企业是全球经济增长和稳定的关键,但在获得融资以实现增长和生存方面往往面临相当大的障碍。传统的金融支持机制存在复杂性和挑战,制约了中小企业的繁荣发展。本系统文献综述(SLR)以文献计量分析为基础,研究金融技术(Fintech)如何帮助克服这些挑战。本文通过对54项实证研究的分析,考察了政府支持和金融科技创新对中小企业融资的直接效应和协同效应。我们的研究结果揭示了政府举措与金融科技解决方案之间的协同关系,提出了与传统方法不同的变革性战略。在最近全球经济和监管变化的背景下,我们的研究强调了政策制定者在通过金融科技为中小企业发展创造有利环境方面的关键作用。这篇综述弥补了文献中的一个关键空白,并为未来研究政府支持与金融科技之间的动态关系奠定了基础。它强调它们的综合能力,以改变中小企业的金融赋权和促进可持续经济发展。
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引用次数: 0
Internet of Things on Banking Processes in South Africa: A Systematic Reflection on Innovations, Opportunities and Challenges 南非银行流程中的物联网:对创新、机遇和挑战的系统反思
Pub Date : 2024-12-16 DOI: 10.1016/j.digbus.2024.100097
Paul Kariuki , Lizzy Oluwatoyin Ofusori , Maria Lauda Joel Goyayi
The Internet of Things (IoT) represents a digital revolution that is defining global connections across sectors and people at a rapid pace. This extension of the internet beyond the electronic world transforms sectors and industries irrespective of their locality and core business. At the root of this revolution is the desire to improve the delivery of goods and services efficiently and effectively through the digital interconnection of people, places, and physical things. This qualitative study aimed to examine IoT's influence on banking processes in South Africa. The study utilized a systematic review of the literature to collect its data. The researchers preferred a systematic approach because they were interested in gaining insight into the topic from the existing body of literature about IoT and its use by the banking sector. The study found that while the use of IoT in banking processes is still in its infancy, most banks have enhanced their customer experiences through IoT innovations, enhanced their security systems, and enhanced their data access ecosystem to improve their operational efficiency.
Moreover, the banking sector is still experiencing some challenges regarding the use of IoT in its processes, such as a lack of privacy and proper storage of customer information, limited workflow management processes, and a lack of policy framework to guide the sector as far as adoption of IoT is concerned. The study recommends that the banking sector fast-track the development of a policy framework to guide its use and adoption of IoT and its processes to enhance client experiences and better workflow management while minimizing the risks associated with the protection of client information. The South African banking ecosystem should embrace a culture of continuous innovation and adaptation to keep pace with evolving customer expectations and corresponding digital trends.
物联网(IoT)代表了一场数字革命,它正在快速定义跨部门和人员的全球连接。互联网在电子世界之外的扩展改变了各个行业和行业,而不考虑它们的位置和核心业务。这场革命的根源在于,人们希望通过人、地点和实物的数字互联,高效地改善商品和服务的交付。本定性研究旨在研究物联网对南非银行流程的影响。这项研究利用了对文献的系统回顾来收集数据。研究人员更倾向于采用一种系统的方法,因为他们有兴趣从现有的关于物联网及其在银行业的应用的文献中深入了解这个主题。研究发现,虽然物联网在银行流程中的应用仍处于起步阶段,但大多数银行已经通过物联网创新增强了客户体验,增强了安全系统,并增强了数据访问生态系统,以提高运营效率。此外,银行业在其流程中使用物联网方面仍面临一些挑战,例如缺乏隐私和客户信息的适当存储,有限的工作流程管理流程,以及缺乏指导该行业采用物联网的政策框架。该研究建议银行业加快制定政策框架,以指导其使用和采用物联网及其流程,以增强客户体验和更好的工作流程管理,同时最大限度地降低与保护客户信息相关的风险。南非银行业生态系统应该拥抱不断创新和适应的文化,以跟上不断变化的客户期望和相应的数字趋势。
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引用次数: 0
Investigating the impact of digital business ecosystem in enhancing Islamic mobile banking adoption through the TOE framework 通过 TOE 框架研究数字商业生态系统对促进伊斯兰移动银行应用的影响
Pub Date : 2024-11-13 DOI: 10.1016/j.digbus.2024.100096
Abdurrahman Abdurrahman
This research investigates how the dimensions of the Technology, Organization, and Environment (TOE) framework influence the digital business ecosystem (DBE) and, in turn, how this ecosystem impacts the adoption of Islamic Mobile Banking (IMB). It addresses a gap in existing literature by adopting a customer-centric perspective, highlighting how DBE affects IMB adoption, a departure from previous studies that primarily focused on internal organizational factors. To achieve its objectives, the study employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 985 IMB users in Indonesia. The findings reveal that DBE significantly influences IMB adoption, particularly when moderated by customer behavior as an environmental factor. Factors such as perceived usefulness and ease of use within the technological domain, firm reputation and innovation within the organizational domain, and perceived risk and sharia compliance as environmental factors all positively and significantly impact DBE. Additionally, perceived security has a significant effect on DBE, especially when mediated by perceived ease of use. Furthermore, DBE serves as a crucial mediator between all dimensions of the TOE framework and IMB adoption. This research offers a theoretical contribution by examining the TOE framework dimensions from a customer's perspective, revealing their impact on DBE and IMB adoption. From a managerial perspective, the study provides valuable insights for banks on how to effectively manage technological, environmental, and organizational dimensions to strengthen DBE and promote IMB adoption.
本研究探讨了技术、组织和环境(TOE)框架的各个维度如何影响数字商业生态系统(DBE),以及该生态系统又如何影响伊斯兰移动银行(IMB)的采用。与以往主要关注内部组织因素的研究不同,本研究采用以客户为中心的视角,强调 DBE 如何影响 IMB 的采用,从而填补了现有文献的空白。为实现研究目标,本研究采用了偏最小二乘法结构方程模型(PLS-SEM)的定量方法,对印度尼西亚 985 名 IMB 用户的数据进行了分析。研究结果表明,DBE 对 IMB 的采用有重大影响,尤其是在客户行为这一环境因素的调节下。技术领域中的感知有用性和易用性、组织领域中的公司声誉和创新、环境因素中的感知风险和伊斯兰教法合规性等因素都会对 DBE 产生积极而显著的影响。此外,感知安全性对 DBE 有显著影响,尤其是在感知易用性的中介作用下。此外,在 TOE 框架的所有维度与 IMB 采用之间,DBE 起着至关重要的中介作用。本研究从客户的角度研究了 TOE 框架的各个维度,揭示了它们对 DBE 和 IMB 采用的影响,从而在理论上做出了贡献。从管理角度来看,本研究为银行如何有效管理技术、环境和组织维度以加强 DBE 和促进 IMB 的采用提供了有价值的见解。
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引用次数: 0
The new digital economy: How decentralized finance (DeFi) and non-fungible tokens (NFTs) are transforming value creation, ownership models, and economic systems 新数字经济:去中心化金融(DeFi)和不可替代代币(nft)如何改变价值创造、所有权模式和经济体系
Pub Date : 2024-10-29 DOI: 10.1016/j.digbus.2024.100094
Lennart Ante , Ingo Fiedler
This editorial introduces the Special Issue on Emerging Digital Platforms and Non-Fungible Tokens (NFTs). The collected articles explore how disintermediation through blockchain technology is redefining value creation, ownership models, financial stability, and decentralized governance. Key insights are provided on the shift from centralized to community-driven value systems, the emergence of innovative business models linking physical and digital assets, and the integration of traditional and digital financial tools for enhanced risk management. The issue also examines the complexities of decentralization, highlighting both the potential for democratizing finance and the challenges related to the concentration of influence within decentralized networks. Together, these studies provide a comprehensive understanding of how DeFi, in general, and NFTs, in particular, are reshaping economic interactions, fostering new forms of participation, and creating opportunities for more transparent and equitable economic systems.
这篇社论介绍了关于新兴数字平台和不可流通代币(NFTs)的特刊。收录的文章探讨了区块链技术如何通过去中介化重新定义价值创造、所有权模式、金融稳定性和去中心化治理。文章就中心化价值体系向社区驱动价值体系的转变、连接实物资产和数字资产的创新商业模式的出现以及整合传统和数字金融工具以加强风险管理等方面提出了重要见解。本期还探讨了去中心化的复杂性,强调了金融民主化的潜力以及与去中心化网络内部影响力集中相关的挑战。总之,这些研究提供了一个全面的理解,即一般而言,去中心化如何重塑经济互动,如何促进新形式的参与,以及如何为更透明、更公平的经济体系创造机会。
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引用次数: 0
Blockchain-based food traceability system and pro-environmental consumption: A moderated mediation model of technology anxiety and trust in organic food product 基于区块链的食品溯源系统和亲环境消费:技术焦虑与有机食品信任的中介模型
Pub Date : 2024-10-28 DOI: 10.1016/j.digbus.2024.100095
Cong Doanh Duong, Thi Van Hoa Tran, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Trong Nghia Vu
Blockchain technology is increasingly recognized as a transformative tool for enhancing clarity and responsibility in the organic food supply chain, where concerns about product authenticity and safety are paramount. By offering provable and translucent information about the origination, production processes, and administration of organic items, blockchain helps to reduce information asymmetry and builds consumer trust, which is critical for purchase decisions in the organic food market. Drawing on insights from the trust theory and the stimulus-organism-response framework, this study uses a moderated mediation model to explore how technology anxiety negatively moderates the direct and indirect influences of blockchain-based food traceability systems on trust in organic food products and organic food purchase intention. Using a targeted sample of 5326 consumers in Vietnam, the PROCESS macro approach (models 8 and 4) is utilized to examine the formulated hypotheses. The results demonstrate that blockchain-based food traceability systems notably enhance consumer trust in organic food products and their intention to buy these products. Trust in organic food products serves as a mediator in the connection between blockchain-based traceability and purchase intention, while technology anxiety weakens the positive impacts of blockchain technology on trust and purchase intention when anxiety levels are high. This research makes crucial contributions to the literature by offering a mechanism-based explanation of how blockchain technology enhances consumer trust in organic food products and integrates technological anxiety as a moderator, providing a deeper understanding of how technological innovations shape consumer behavior. In light of the findings, several critical recommendations have been proposed for practitioners and policymakers.
区块链技术越来越被认为是提高有机食品供应链清晰度和责任感的变革性工具,因为在有机食品供应链中,产品的真实性和安全性是最重要的。区块链提供有关有机产品的来源、生产过程和管理的可证明和半透明信息,有助于减少信息不对称,建立消费者信任,这对有机食品市场的购买决策至关重要。本研究借鉴信任理论和刺激-机体-反应框架的观点,采用调节中介模型来探讨技术焦虑如何负向调节基于区块链的食品溯源系统对有机食品信任和有机食品购买意向的直接和间接影响。本研究以越南的 5326 名消费者为目标样本,采用 PROCESS 宏观方法(模型 8 和模型 4)来检验提出的假设。结果表明,基于区块链的食品溯源系统显著提高了消费者对有机食品的信任度和购买意向。对有机食品的信任在基于区块链的可追溯性和购买意向之间起到了中介作用,而当焦虑水平较高时,技术焦虑会削弱区块链技术对信任和购买意向的积极影响。本研究通过对区块链技术如何增强消费者对有机食品的信任进行基于机制的解释,并将技术焦虑作为调节因素,为更深入地理解技术创新如何塑造消费者行为提供了依据,从而为相关文献做出了重要贡献。根据研究结果,为从业人员和政策制定者提出了若干重要建议。
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引用次数: 0
Exploring individuals' socioeconomic characteristics and digital infrastructure determinants of digital payment adoption in Ethiopia 探索埃塞俄比亚采用数字支付的个人社会经济特征和数字基础设施决定因素
Pub Date : 2024-10-28 DOI: 10.1016/j.digbus.2024.100092
Adino Andaregie , Gumataw Kifle Abebe , Prashant Gupta , Gardachew Worku , Hideyuki Matsumoto , Tessema Astatkie , Isao Takagi
The COVID-19 pandemic has spurred a surge in digital payments, with over 40 % of adults in low- and middle-income countries making their first merchant payments using cards, phones, or the internet since the pandemic began. This study examines the determinants of adopting digital payments during the COVID-19 pandemic in Ethiopia. To achieve this objective, the study utilized secondary data from the World Bank's most recent dataset, collected as part of the Global Findex Database 2021. A Covariance Based-Structural Equation Modeling (CB-SEM) was applied to analyze the data and explore the intricate pathways between variables. The mediation role of the use of technological tools on the relationship between socio-economic factors and digital payment adoption was also examined. Accordingly, mobile ownership, having an ATM/Debit card, and internet access were the technological tools significantly determining digital payment adoption. Age, education, income quantile, receiving wage payment, and engagement in formal financial transactions (as a proxy for financial inclusion) were among the socio-economic characteristics influencing digital payment adoption. Engagement in formal financial inclusion, mobile ownership, having an ATM/Debit card, and internet access were also influenced by individuals' socio-economic characteristics. Mobile ownership, having an ATM/Debit card, internet access, and engagement in formal financial transactions were significant mediating factors in the relationship between digital payment and socio-economic predictors.
自 COVID-19 大流行以来,中低收入国家超过 40% 的成年人首次使用银行卡、电话或互联网进行了商户支付。本研究探讨了埃塞俄比亚在 COVID-19 大流行期间采用数字支付的决定因素。为实现这一目标,本研究利用了世界银行最新数据集中的二手数据,这些数据集是 2021 年全球 Findex 数据库的一部分。研究采用基于协方差的结构方程模型(CB-SEM)分析数据,探索变量之间错综复杂的关系。研究还考察了技术工具的使用对社会经济因素和数字支付采用之间关系的中介作用。结果表明,拥有手机、拥有 ATM/借记卡和互联网接入是显著决定数字支付应用的技术工具。年龄、教育程度、收入数量级、领取工资和参与正规金融交易(作为金融包容性的代表)是影响数字支付应用的社会经济特征。参与正规金融普惠、拥有手机、拥有 ATM/借记卡和互联网接入也受个人社会经济特征的影响。在数字支付与社会经济预测因素之间的关系中,移动设备所有权、拥有 ATM/借记卡、互联网接入和参与正规金融交易是重要的中介因素。
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引用次数: 0
Adoption of UPI among Indian users: Using extended meta-UTAUT model 印度用户对 UPI 的采用情况:使用扩展元 UTAUT 模型
Pub Date : 2024-10-22 DOI: 10.1016/j.digbus.2024.100093
Mohammad Razi-ur-Rahim , Mustafa Raza Rabbani , Furquan Uddin , Zakir Hossen Shaikh
Unified Payments Interface (UPI) has grown rapidly in recent times. It has increased its user base, volume, and transaction value through a variety of mobile applications. Various models have been used to study the reasons for UPI adoption. Earlier studies neither measured ‘Use Behavior’ (UB) as the outcome variable nor examined the influence of attitude on UPI adoption behavior. This study fills the gap by integrating UB into the model and using the extended meta-UTAUT model to explore the UPI adoption behavior of Indian urban users. The model included four exogenous and three endogenous variables. The data were collected from 894 UPI urban users using the purposive sampling method. Covariance-Based Structural Equation Modeling (CB-SEM) was applied for hypotheses testing. The study explained 82.7 % and 84.1 % of the variance for attitude and use behavior, respectively. The results of this study found that performance expectancy significantly impacts use behavior; attitude significantly affects behavioral intention; and trust affects the attitude. The results of the study will be useful in improving the features of UPI so as to increase customer base. The findings will help in smoothly introducing Central Bank Digital Currency (CBDC) among urban masses in India. The results provide future research scope for moderation and mediation. A future study can also be carried out on Indian rural users.
统一支付接口(UPI)近来发展迅速。它通过各种移动应用增加了用户群、交易量和交易额。人们使用了各种模型来研究采用 UPI 的原因。早期的研究既没有将 "使用行为"(UB)作为结果变量来衡量,也没有研究态度对 UPI 采用行为的影响。本研究填补了这一空白,将 "使用行为 "纳入模型,并使用扩展的元-UTAUT模型来探讨印度城市用户的 UPI 采用行为。该模型包括四个外生变量和三个内生变量。数据通过有目的的抽样方法从 894 名 UPI 城市用户中收集。假设检验采用了基于协方差的结构方程模型(CB-SEM)。研究分别解释了态度和使用行为的 82.7 % 和 84.1 % 的方差。研究结果发现,绩效预期对使用行为有显著影响;态度对行为意向有显著影响;信任对态度有影响。研究结果将有助于改进 UPI 的功能,从而扩大客户群。研究结果将有助于在印度城市大众中顺利引入中央银行数字货币(CBDC)。研究结果为今后的调节和调解提供了研究空间。今后还可以对印度农村用户进行研究。
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引用次数: 0
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