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Assessing Customer-based Brand Equity Ratings in Family Restaurant 家庭式餐厅基于顾客的品牌资产评级评估
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30111-3
Mohd Aliff Abdul Majid , Mohd Azuan Mohd Alias , Azlina Samsudin , Chemah Tamby Chik

Due to customer's changing demand and increased competition among restaurants, brand has become vital for the business to succeed. One of the strategies is to focus on improving their brand to add value to the restaurants. Brand equity holds the key element of differentiation among competitors and this has been regarded as valuable asset. This study employed four dimensions of customer-based brand equity; brand loyalty, perceived quality, brand awareness and brand association in determining the customer-based brand equity ratings. The study was conducted in three different family restaurant brands in Klang Valley with 349 usable questionnaires were analyzed by using one-way ANOVA. The Scheffe's test result proved that The Chicken Rice Shop was significantly different from others and obtained a higher brand equity rating (M=5.17, SD=.81). However, Pizza Hut (M=4.51, SD=.97) and Rasamas (M=4.30, SD=1.12) did not significantly different to each other. The implications and recommendations for restaurant operators and practitioners were also highlighted.

由于顾客需求的变化和餐厅之间竞争的加剧,品牌已经成为企业成功的关键。其中一个策略是专注于提升自己的品牌,为餐厅增加价值。品牌资产是竞争对手差异化的关键因素,被视为有价值的资产。本研究采用基于顾客的品牌资产的四个维度;品牌忠诚度、感知质量、品牌意识和品牌联想决定了以顾客为基础的品牌资产评级。本研究在巴生谷三个不同的家庭餐厅品牌中进行,使用349份可用问卷进行单因素方差分析。Scheffe’s检验结果证明The Chicken Rice Shop与其他店有显著性差异,获得了更高的品牌资产评级(M=5.17, SD= 0.81)。而必胜客(M=4.51, SD= 0.97)和Rasamas (M=4.30, SD=1.12)之间差异不显著。报告还强调了对餐馆经营者和从业人员的影响和建议。
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引用次数: 21
An Islamic Suggestion of Solution to the Financial Crises 解决金融危机的伊斯兰建议
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30188-5
Ismail Ozsoy

Islamic finance and banking has been an appealing phenomenon in the recent decades particularly after its suggestion by the Vatican in the aftermath of the 2008 Global financial crisis. Rejecting interest policy as an instrument for any business activity, Islamic banking is based on the non-interest substitutions that are profit, rental, commission, and wage, all of which are regarded as legitimate earnings of trade, its kinds, leasing, joint venture and partnerships, and other lawful and real productive economic activities. From Islamic perspective, interest is a value that is transferred from one party to another in any transaction without any matching value given back, resulting in an unequal distribution of income between individuals or groups. It takes place not only in loans but also in the sales of goods for each other or in the exchanges of currencies as well. The saying of the prophet Muhammed called “The Hadith or Saying of Six Things” concisely expresses 66 sales/exchanges that bear interest out of at least 114 transactions included in that saying. After dealing with that saying and defining the kinds of interest by making use of this saying, this paper tries to introduce some solutions to financial crises as a reply to the suggestion of the Vatican, and then it briefly introduces non-interest finance modes of banking and finance.

近几十年来,伊斯兰金融和银行业一直是一个吸引人的现象,尤其是在2008年全球金融危机之后,梵蒂冈提出了这一建议。伊斯兰银行拒绝将利息政策作为任何商业活动的工具,它以非利息替代为基础,即利润、租金、佣金和工资,所有这些都被视为贸易、其种类、租赁、合资和合伙以及其他合法和真实的生产性经济活动的合法收入。从伊斯兰的观点来看,利息是在任何交易中从一方转移到另一方的价值,没有任何匹配的价值回报,导致个人或群体之间的收入分配不平等。它不仅发生在贷款中,也发生在彼此之间的货物销售或货币兑换中。先知穆罕默德所说的“圣训或六件事的说法”简明地表达了66项销售/交换,其中至少有114项交易包含在该说法中。在对这句话进行了处理,并据此界定了利息的种类之后,本文试图作为对梵蒂冈建议的回应,介绍一些金融危机的解决方案,然后简要介绍了银行和金融的非利息金融模式。
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引用次数: 9
Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions 企业社会责任对绿色营销意识与消费者购买意愿关系的影响
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30123-X
Norazah Mohd Suki , Norbayah Mohd Suki , Nur Shahirah Azman

This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program version 2.0. PLS results revealed that corporate social responsibility partially mediated the link between green marketing awareness and purchase intentions of the product. Consumers develop positive green marketing awareness based on the growing environmental knowledge. They were aware of the green marketing program of the retail store when they noticed that the store allocated specified space to sell eco-friendly products. Furthermore, the companies make their green marketing activities known to the publics by distributing eco-friendly fliers which helps to increase sales revenue, raise consumer awareness, and develop greater intention to purchase the products. The outcomes of the mediating effects of this study add a new momentum to the growing literature and preceding discoveries on consumer green marketing awareness, which is inadequately researched in the Malaysian setting.

本研究考察了企业社会责任在绿色营销意识与消费者购买意愿之间的中介作用。数据分析采用偏最小二乘(PLS)方法分析结构方程模型与SmartPLS计算机程序版本2.0。PLS结果显示,企业社会责任在绿色营销意识与产品购买意愿之间起到部分中介作用。消费者在不断增长的环境知识的基础上,形成了积极的绿色营销意识。当他们注意到商店分配了特定的空间来销售环保产品时,他们意识到了零售店的绿色营销计划。此外,公司通过分发环保传单让公众知道他们的绿色营销活动,这有助于增加销售收入,提高消费者的意识,并产生更大的购买意愿。本研究的中介效应的结果为越来越多的文献和之前发现的消费者绿色营销意识增加了新的动力,这在马来西亚的环境中研究不足。
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引用次数: 87
The Role and Responsibility of Auditors in Prevention and Detection of Fraudulent Financial Reporting 审计人员在预防和发现虚假财务报告中的作用和责任
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)30291-X
Lajos Zager, Sanja Sever Malis, Ana Novak

This research examines the roles and the responsibilities of the key stakeholders of the financial reporting in the prevention and detection of fraud. The methods used and types of transactions most vulnerable to fraudulent financial reporting are examined. For the need of the empirical part of the paper, the questionnaire survey was conducted. The respondents, external auditors, evaluated how often they encounter circumstances indicating the possibility of fraud. In accordance with the conducted research the most common technique used to fraudulent financial reporting involved overstatement of assets.

本研究探讨了在预防和发现欺诈的财务报告的主要利益相关者的角色和责任。使用的方法和类型的交易最容易受到欺诈性财务报告的审查。由于本文实证部分的需要,进行了问卷调查。作为答复者的外聘审计员评估了他们遇到可能存在欺诈的情况的频率。根据所进行的研究,欺诈性财务报告最常用的技术涉及夸大资产。
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引用次数: 25
The Relationship of Work Influence, Sense of Community and Individual Spirituality towards Organizational Performance 工作影响力、社区意识、个人灵性对组织绩效的影响[j]
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00072-1
Hazalina Mat Soha , Abdullah Osman , Shahrul Nizam Salahuddin , Safizal Abdullah , Nor Faizzah Ramlee

This paper investigates the individual factors in the organization that influence the organizational performance of Secondary School teachers in Northern State of Malaysia. With the work influence, sense of community and individual spirituality as independent variables, this paper examines how these factors influence the organizational performance of the Secondary School teachers. In this study, data were collected through a structured questionnaire from 300 randomly selected respondents. The data were analysed using Statistical Package for Social Sciences (SPSS) version 21.0. Thus, descriptive analysis, reliability analysis and multiple regression analysis were applied to this study. The results indicated that work influence factors are significant in influencing organizational performance in Secondary School.

本文调查了影响马来西亚北部州中学教师组织绩效的组织中的个体因素。本文以工作影响、社区意识和个人精神为自变量,考察了这些因素对中学教师组织绩效的影响。在本研究中,通过随机抽取300名受访者的结构化问卷收集数据。使用社会科学统计软件包(SPSS) 21.0版分析数据。因此,本研究采用描述性分析、信度分析和多元回归分析。结果表明,工作影响因素对中学组织绩效有显著影响。
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引用次数: 20
The Application of Non-Financial Performance Measurement in Malaysian Manufacturing Firms 非财务绩效评估在马来西亚制造业企业中的应用[j]
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00059-9
Kamilah Ahmad, Shafie Mohamed Zabri

Non-financial performance measures in recent years have been receiving growing attention among modern's organizations to provide additional information for managers. The use of non-financial performance measures in the manufacturing environment is even crucial where its normal operation is more complex than any other type of organizations. The purposes of this research are to examine the application of non-financial performance measurement system among manufacturing companies and to explore the association between size of the firm, business environment, owners/manager involvement and modern manufacturing technology and the use of non-financial performance measures. A questionnaire was sent to a random sample 500 Malaysian manufacturing firms which resulted in 102 useable returned questionnaires. The results show that non-financial performance measures related to internal processes and customers have the highest extent of use. In contrast, techniques related to quality control have a relatively low level of use. The results also reveal that there are significant relationships between size of the firm, involvement of owner/manager, and modern technology and the use of non-financial performance measures. This research provides new empirical evidences on the use of non-financial performance measures and contributes a better understanding of the contingency approach in the context of performance measurement system within a manufacturing environment.

近年来,非财务绩效指标越来越受到现代组织的关注,为管理者提供额外的信息。在制造业环境中使用非财务绩效指标甚至是至关重要的,因为它的正常运作比任何其他类型的组织都要复杂。本研究的目的是考察非财务绩效评估系统在制造企业中的应用,并探讨企业规模、商业环境、所有者/经理参与和现代制造技术与非财务绩效评估使用之间的关系。随机抽取500家马来西亚制造企业进行问卷调查,回收102份可用问卷。结果表明,与内部流程和客户相关的非财务绩效指标的使用程度最高。相比之下,与质量控制有关的技术的使用水平相对较低。研究结果还表明,企业规模、所有者/经理的参与、现代技术和非财务绩效指标的使用之间存在显著的关系。本研究为非财务绩效度量的使用提供了新的实证证据,并有助于更好地理解权变方法在制造业环境下绩效度量系统中的应用。
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引用次数: 57
Safety Culture Behaviour in Electronics Manufacturing Sector (EMS) in Malaysia: The Case of Flextronics 马来西亚电子制造业(EMS)的安全文化行为:以伟创力为例
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00056-3
Muhammad Safizal Abdullah , Yusuf Hj Othman , Abdullah Osman , Shahrul Nizam Salahudin

The prevention of work-related injury and illness is of crucial importance to employees, industry and society as a whole. Corporate safety culture is now generally accepted as having a strong influence over workplace accidents and injuries. After implementation of Occupational Safety and Health (OSH) in the organization, there have been an improvement in term of safety in the workplace. However, there are still some cases of accident being reported even after the organizations’ management provided training, introducing stricter rules and regulation regarding safety, and provides proper equipment to employee. Hence, the study is carried out in order to examine the effect of employees’ attitude and subjective norm toward safety culture behaviour in organization. The study was conducted in manufacturing service industry in Malaysia, and data collection was done at Flextronics Penang Sdn Bhd, a company in the northern part of Malaysia. Data were collected through 196 survey questionnaires distributed to operators (90 respondents), technician (52 respondents) and engineer (27 respondents) in Flextronics Penang Sdn Bhd. The results showed that safety culture behaviour is significantly influenced by employee's attitude and subjective norm. Based on the findings, several recommendations are being put forward in order to improve the safety culture behaviour among employees in the organization. For future research in the same area, it is being recommended to include management commitment, leadership, safety education, and training under scrutiny in order to understand its relationship with safety culture behaviour among employees.

预防工伤和疾病对雇员、行业和整个社会都至关重要。企业安全文化现在被普遍认为对工作场所事故和伤害有很大的影响。在组织实施职业安全与健康(OSH)之后,工作场所的安全状况有所改善。然而,即使组织的管理层提供了培训,引入了更严格的安全规章制度,并为员工提供了适当的设备,仍有一些事故报告。因此,本研究旨在检验组织中员工的态度和主观规范对安全文化行为的影响。本研究是在马来西亚的制造服务业进行的,数据收集是在马来西亚北部的伟创力槟城有限公司完成的。数据是通过196份调查问卷收集的,这些问卷分发给伟创力槟城有限公司的操作人员(90名受访者)、技术人员(52名受访者)和工程师(27名受访者)。结果表明,安全文化行为受员工态度和主观规范的显著影响。根据调查结果,提出了几项建议,以改善组织内员工的安全文化行为。对于同一领域的未来研究,建议包括管理承诺、领导、安全教育和审查下的培训,以了解其与员工安全文化行为的关系。
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引用次数: 20
Entrepreneurial Engagements of Academics in Engineering Universities of Pakistan 巴基斯坦工程大学学者的创业参与
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00051-4
Manzoor Ali Mirani , Mohar Yusof

This paper gives an account of entrepreneurial engagements of academics in engineering universities of Pakistan. The study adds to literature on academic entrepreneurship in developing economies perspective. Data was collected through self-administered questionnaire from six engineering universities of Pakistan and 306 academics participated in the survey. Findings reveal that academics are involved in all the categories of academic entrepreneurship. However, it is quite evident that academics prefer the soft side of entrepreneurship than hard side. External teaching, seminars and consultancy are the preferred strategies compared to formation of companies within universities or without universities. The paper presents policy recommendations and future research opportunities in developing economies.

本文介绍了巴基斯坦工程大学学者的创业参与情况。本研究对发展中经济体视角下的学术创业研究文献进行了补充。数据通过自填问卷的方式收集,来自巴基斯坦6所工程大学,306名学者参与了调查。研究结果表明,学者参与了学术创业的所有类别。然而,很明显,学者们更喜欢创业的软面,而不是硬面。与在大学内部或没有大学的情况下成立公司相比,外部教学、研讨会和咨询是首选的策略。本文提出了发展中经济体的政策建议和未来的研究机会。
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引用次数: 7
Influence of Outlook towards Work on Entrepreneurial Potential of Professional Sport Coaches in South Africa 工作观对南非职业体育教练员创业潜力的影响
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00073-3
J. Surujlal

One of the ways to effectively address unemployment and revitalise the economy is through the rediscovery of the entrepreneur who takes risks, breaks new ground and innovates. Entrepreneurship therefore needs to be embedded into the basic fabric of society. Sport in South Africa has moved from being amateur-focused to being professional-focused, resulting in an increase in the number of professional sport coaches in the sport industry. Furthermore, heightened competition for coaching positions has intensified the volatility of coaches’ jobs as well as their job security. The purpose of this study was, therefore, to explore the influence of outlook towards work on the entrepreneurial potential of professional sport coaches in South Africa. A quantitative research approach was adopted for the study. This involved the administration of questionnaires to 200 professional sport coaches. Frequencies and percentages were used to report on the data. In addition, a one-way between-groups analysis of variance was conducted to investigate the impact of level of outlook towards work on entrepreneurial potential. The results indicated that sport coaches with high levels of motivation, aptitude and attitudes towards work have higher levels of entrepreneurial potential. Sport coaches who possess a positive attitude towards work, are knowledgeable about entrepreneurship and are motivated to excel may be more likely to achieve long term success than those who do not possess these qualities. Therefore, sport coaches who have these qualities should take advantage of this and embark on entrepreneurial ventures to escape the uncertainty associated with sport coaching.

有效解决失业问题和振兴经济的方法之一是重新发现勇于冒险、开拓新领域和创新的企业家。因此,企业家精神需要融入社会的基本结构。南非的体育运动已经从以业余为中心转向以专业为中心,导致体育产业中专业体育教练的数量增加。此外,教练职位竞争的加剧加剧了教练工作的波动性以及他们的工作稳定性。因此,本研究的目的是探讨工作观对南非专业体育教练创业潜力的影响。本研究采用定量研究方法。这项研究包括对200名专业体育教练进行问卷调查。使用频率和百分比对数据进行报告。此外,我们还进行了单向组间方差分析,以调查工作观水平对创业潜力的影响。结果表明,运动教练员的工作动机、工作能力和工作态度水平越高,其创业潜力水平越高。拥有积极的工作态度,了解企业家精神,并有动力超越的体育教练可能比那些不具备这些品质的人更有可能取得长期的成功。因此,拥有这些品质的体育教练应该利用这一点,开始创业,以逃避与体育教练相关的不确定性。
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引用次数: 3
Emotional Intelligence and Job Performance: A Study among Malaysian Teachers 情绪智力与工作绩效:马来西亚教师的研究☆
Pub Date : 2016-01-01 DOI: 10.1016/S2212-5671(16)00083-6
Mafuzah Mohamad, Juraifa Jais

Educational systems around the world have rapidly experiencing changes and reforms, impacting to teachers’ job performance. Despite these changes, discussion on how to predict teachers’ performance is complex and remains difficult to evaluate. This study addresses the gap in the literature by investigating the role of emotional intelligence in teachers’ job performance. This study analyses the relationship between emotional intelligence (EI) which consists four dimensions: self-regulations, self-awareness, self-motivation and social skill (relationship management) and job performance. Respondents were 212 teachers in 6 secondary schools in Kedah. Data was collected through questionnaire survey and a significant correlation emerges from the data between emotional intelligence and job satisfaction. Overall, this research contributes to the emotional intelligence literatures by providing meaningful management implications to the school administrators and Malaysian higher education system.

世界各地的教育系统都在经历着快速的变化和改革,这对教师的工作绩效产生了影响。尽管有这些变化,关于如何预测教师表现的讨论是复杂的,仍然难以评估。本研究通过调查情绪智力在教师工作绩效中的作用来弥补文献中的空白。本研究分析了由自我调节、自我意识、自我激励和社会技能(关系管理)四个维度构成的情绪智力与工作绩效的关系。受访者是吉打州6所中学的212名教师。通过问卷调查收集数据,发现情绪智力与工作满意度之间存在显著的相关关系。总体而言,本研究为学校管理者和马来西亚高等教育系统提供了有意义的管理启示,有助于情绪智力文献的发展。
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引用次数: 85
期刊
Procedia Economics and Finance
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