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Normative community pressure in brand community: a study of young entrepreneurs community of mandiri bank 品牌社区中的规范社区压力:对曼迪利银行青年企业家社区的研究
Pub Date : 2019-07-31 DOI: 10.14414/JEBAV.V22I1.1700
Lindiawati Lindiawati, I. Usman, S. Astuti
Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing strategy which is expected to achieve customer brand engagement. Anyhow, often companies focus more on the purposes of the brand community, but do not be quite aware of the policies, rules, or traditions firstly created as norms in order to lead the way the community members perceive and act. Often norms become pressures for the brand community members causing them reluctant to engage with he community. Referring to the theory of relationship marketing, this study develops a model of normative community pressure that is affected by both brand community identification and inter-member relationship quality, that are previously affected by brand relationship quality. The empirical analysis derives primary data of young entrepreneurship community created by one of the big five banks in Indonesia quantitatively analyzed using Structural Equation Modeling (Warp-PLS). The result helps explain the antecedents causing normative community pressure of the brand community. The implication of this study is that communitfy setter should regularly identify and analyze rules or practices within the community that might be potential barrier for the members in building engagement with the community.
品牌社区是企业和消费者自愿建立和发展起来的。这两个观点不同的团体有着不同的目的。对于企业来说,品牌社区被认为是一种有效的营销策略,它有望实现客户的品牌参与。无论如何,公司通常更关注品牌社区的目的,但不太了解政策、规则或传统,这些政策、规则或传统最初是作为规范创建的,目的是引导社区成员感知和行动的方式。通常,规范会成为品牌社区成员的压力,导致他们不愿与社区互动。参考关系营销理论,本研究建立了规范社区压力的模型,规范社区压力受品牌社区认同和成员间关系质量的影响,而品牌社区认同和成员间关系质量在此之前受品牌关系质量的影响。实证分析获得了印度尼西亚五大银行之一创建的青年创业社区的原始数据,使用结构方程模型(Warp-PLS)进行了定量分析。研究结果有助于解释品牌社区规范性社区压力产生的前因。本研究的含义是,社区设置者应该定期识别和分析社区内可能成为成员与社区建立互动的潜在障碍的规则或做法。
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引用次数: 2
The effect of marketing mix and after sales service toward brand equity 营销组合与售后服务对品牌资产的影响
Pub Date : 2019-07-31 DOI: 10.14414/JEBAV.V22I1.1671
Roya bakhshinezhad shamami, B. Kheiry
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales service in the automotive industry is emphasized as a key and effective element in the promotion of perceived quality, brand loyalty, brand equity, and even products pricing. It is a descriptive survey in which the required data were collected using a questionnaire. The statistical population included the buyers of products of Iran Khodro Diesel Company who have used the sales and after-sales services of this company, 384 of whom were selected as the sample. The obtained data were analyzed using Smart PLS-2 and SPSS-21. The results indicated that product; place (distribution), promotion (advertisement), and after-sales services have a significant impact on dimensions of brand equity.
本研究旨在利用Aaker模型研究营销组合(价格、产品、地点、促销)和售后服务对品牌资产三个维度(感知质量、品牌忠诚度和品牌知名度)的影响。汽车行业的售后服务被强调为提升感知质量、品牌忠诚度、品牌资产甚至产品定价的关键和有效因素。这是一项描述性调查,其中使用问卷收集所需的数据。统计人群包括使用过伊朗Khodro柴油公司销售和售后服务的产品购买者,共选取384人作为样本。使用Smart PLS-2和SPSS-21对所得数据进行分析。结果表明:产品;地点(分销)、促销(广告)和售后服务对品牌资产的维度有显著影响。
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引用次数: 2
The effect of task characteristics on enterprise resource planning system success with user characteristics and organizational characteristics as mediating variables 以用户特征和组织特征为中介变量的任务特征对企业资源规划系统成功的影响
Pub Date : 2019-07-31 DOI: 10.14414/JEBAV.V22I1.876
G. Pontoh, Deng Siraja, M. Ibrahim
Enterprise Resource Planning(ERP) is an integrated system that provides a wide range of benefits for the company, but there are still many companies who have unsuccessfully implemented ERP system. This study aimed to analyze the effect of the task characteristic and the success of Enterprise Resource Planning (ERP) on the success of ERP, with the user characteristic and organizational characteristic as mediating variables. The data were collected by using a questionnaire distributed directly to users of Enterprise Resource Planning (ERP) in Indonesian companies listed in Indonesia Stock Exchange (ISE). The data were processed by using Partial Least Square (PLS). It was found that the suitability of the task significantly affects the success of an ERP system, either directly or mediated by the user variable characteristic and organizational characteristic. Task difficulty also significantly affects the success of an ERP system if mediated by the convenience variable (user characteristic). The success of the ERP system is determined by based tasks and task complexity through the system the user's convenience in using the information system.
企业资源规划(ERP)是一个为企业提供广泛效益的集成系统,但仍有许多企业没有成功地实施ERP系统。本研究旨在以用户特征和组织特征为中介变量,分析任务特征和ERP成功对ERP成功的影响。数据是通过使用直接分发给在印度尼西亚证券交易所(ISE)上市的印度尼西亚公司的企业资源规划(ERP)用户的问卷收集的。数据采用偏最小二乘法(PLS)处理。研究发现,任务的适宜性对ERP系统的成功有显著的影响,其直接影响或通过用户变量特征和组织特征的中介作用。任务难度在便捷性变量(用户特征)的介导下也显著影响ERP系统的成功。ERP系统的成功取决于任务的基础和任务的复杂性,通过系统用户使用信息系统的便利性。
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引用次数: 0
The role of participation in memorable tourism experience: a comparative case of cap go meh festival and linggarjati festival in Indonesia 参与在难忘旅游体验中的作用:以印度尼西亚的cap go meh节和linggarjati节为例
Pub Date : 2019-07-31 DOI: 10.14414/JEBAV.V22I1.1657
A. Soehadi, Eka Ardianto
Purpose –Authors argue that there is an interesting phenomena of visitors’ participation in Memorable Tourism Experience (MTE) specially in festival. It seems that the festival can significantly give more opportunity for the visitors to participate in MTE. Pine and Gilmore (1998) argued that participation enriches the visitors’ experience. Moreover, Barnes et al. (2016) suggested that long term remembered experiences have the strongest impact on revisit intentions. Therefore, the purpose of this paper is to analyze the role of participation in creating memorable tourism experience in Cap Go Meh festival and Linggarjati festival in order to create loyal visitor.Design/methodology/approach – The methodology started with instrument development. The items were developed by referring the works of Crompton and McKay’s (1997). They proposed six dimension of visitors’ motives to visit festival. Apart from that, we did some observation and interviews both practitioners and academicians to enrich the instrument. The refining process commenced with the pilot test to test of the items. This procedure was to ensure the validity and reliability of the questionnaire. Pilot test conducted on 30 marketing undergraduate students at Universitas Prasetiya Mulya, Indonesia. Then, authors conducted a review of the result. The word sequence was changed as a result of the input of the respondents on the pilot test of the initial questionnaire. The self-complete questionnaire was designed for both of Cap Go Meh and Linggarjati festival. Authors used a questionnaire instrument consisting of 42 questions on 5-point Likert-type scales of one to five range (1 = strongly disagree up to 5= strongly agree). Respondents were asked to rate their level of agreement/disagreement at that range. Data were gained by giving a questionnaire to festival visitor after the events.Conceptual development – Authors argue, from the previous studies, that there is still the gap towards the role of participation in memorable tourism experience remain. Authors proposed a conceptual framework that represents the relationships between motives, experience, memory vividness, and loyalty. To test the model, data were collected from direct surveys completed by 207 attendees of Cap Go Meh festival and 160 visitors of Linggarjati festival. This study employed Structural Equation Modelling (SEM) consist of analysing measurement model using Confirmatory Factor Analysis (CFA) and analysing structural model using regression analysis.Findings – Visitors have different motives to attend and take a part in festival. In Cap Go Meh festival, group socializationhas a positive effect on participation, which lead to immersion, then influences vivid memory and loyalty. While in Linggarjati festival, novelty has a positive effect on participation, which lead to immersion, then influences vivid memory and loyalty.Practical implications – Findings suggested that the importance of engagement toward visitor’s experience (
作者认为游客参与难忘旅游体验(MTE)的现象很有趣,尤其是在节日期间。似乎这个节日可以显著地给参观者提供更多参与MTE的机会。Pine和Gilmore(1998)认为参与丰富了参观者的体验。此外,Barnes等人(2016)认为,长期记忆的经历对重访意图的影响最大。因此,本文的目的是分析参与在Cap Go Meh节和Linggarjati节中创造难忘的旅游体验中的作用,以创造忠诚的游客。设计/方法论/方法——方法论始于仪器开发。这些项目是参考Crompton和McKay(1997)的作品开发的。他们提出了游客参观节日动机的六个维度。除此之外,我们还对从业者和学者进行了一些观察和采访,以丰富仪器。精炼过程开始于对产品进行中试。此程序是为了保证问卷的效度和信度。在印度尼西亚的Universitas Prasetiya Mulya的30名市场营销本科生中进行的试点测试。然后,作者对结果进行了回顾。单词顺序的改变是由于被调查者在初始问卷的先导测试中输入的结果。本问卷为Cap Go Meh和Linggarjati节设计。作者使用了一种由42个问题组成的问卷调查工具,这些问题由李克特式5分量表组成,范围为1到5(1 =非常不同意,5=非常同意)。受访者被要求在这个范围内对他们的同意/不同意程度进行评级。数据是通过在活动结束后对节日游客进行问卷调查获得的。概念发展——作者认为,从以前的研究来看,参与在难忘的旅游体验中的作用仍然存在差距。作者提出了动机、经验、记忆生动性和忠诚之间关系的概念框架。为了验证该模型,数据收集自207名Cap Go Meh节的参与者和160名Linggarjati节的游客完成的直接调查。本研究采用结构方程模型(SEM),采用验证性因子分析(CFA)分析计量模型,采用回归分析分析结构模型。调查结果-游客有不同的动机参加和参加节日。在Cap Go Meh节中,群体社会化对参与有积极的影响,导致沉浸感,进而影响生动的记忆和忠诚度。而在Linggarjati节日中,新奇对参与有积极的影响,从而导致沉浸,进而影响生动的记忆和忠诚。实际意义-研究结果表明,为了创造生动的记忆和忠诚度,参与对游客体验(参与和沉浸)的重要性。目前的研究结果将特别引起Linggarjati和Cap Go Meh节作为文化节的兴趣。活动管理者应该注意到参与的重要性,以填补他们参与的动机,沉浸在节日中,创造生动的记忆和忠诚。我们研究的另一个实际意义是活动管理者了解每个游客对节日的特征的好处。Cap Go Meh节可以在群体社交中更高。活动经理应协助参观者以团体形式参与神像游行。而在Linggarjati音乐节上,游客获得了历史遗址和城市历史的新鲜感,与angklung -传统乐器- colossal的舞台融为一体。原创性/价值-这项研究是分析参与在难忘旅游体验中的作用的先驱。
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引用次数: 1
Pengaruh Kompetensi, Independensi, Pekerjaan Audit dan Komunikasi terhadap Efektivitas Audit Internal 能力、独立、审计工作和沟通对内部审计有效性的影响
Pub Date : 2019-06-18 DOI: 10.14414/jebav.v22i1.879
D. Setyaningrum, Cris Kuntadi
Penelitian ini bertujuan untuk menguji pengaruh kompetensi, independensi, pekerjaan audit dan komunikasi terhadap efektivitas audit internal. Penelitian ini masih relevan mengingat belum optimumnya fungsi audit internal yang ditunjukkan dari masih banyak kasus korupsi khususnya pada Kementerian/Lembaga. Penelitian ini adalah penelitian kuantitatif dengan menggunakan kuesioner dengan responden auditor di Inspektorat Jenderal Kementerian Perhubungan, sebagai salah satu institusi dengan IACM level 3 (integrated) di Indonesia. Hasil penelitian membuktikan bahwa kompetensi, pekerjaan audit dan komunikasi berpengaruh positif terhadap efektivitas audit internal, sedangkan independensi tidak berpengaruh. Hal ini memberikan implikasi bahwa auditor harus dibekali dengan kompetensi teknis audit maupun kompetensi non-teknis terkait bidang yang diaudit. Pekerjaan audit mulai dari perencanaan, pelaksanaan hingga pasca audit harus selalu dijalankan sesuai standar audit yang berlaku. Komunikasi yang efektif antara auditor dan auditan juga harus ditingkatkan dalam bentuk lisan dan tulisan terkait penyampaian laporan hasil audit hingga monitoring tindak lanjut rekomendasi audit. Independensi dalam penelitian ini tidak mempengaruhi efektifitas audit internal, karena secara faktual auditor dituntut harus independen
本研究旨在测试能力、独立、审计工作和沟通对内部审计有效性的影响。鉴于在许多腐败案件中特别是腐败案件中所表现出来的内部审计功能的优化,这项研究仍然是相关的。这项研究是一项定量研究,使用一份问卷调查美国交通部总督察审计人员的调查问卷,作为印尼第三级IACM(集成)机构之一。研究结果证明,能力、审计工作和沟通对内部审计的有效性有积极的影响,独立则没有影响。这就意味着审计师必须与审计领域相关的技术能力和非技术能力进行评估。审计工作从计划、执行到审计后必须始终按照当前的审计标准进行。审计师和审计师之间有效的沟通还必须以提交审计结果报告的口头和书面形式进行,并进行审计建议的后续监察。本研究的独立并不影响内部审计的有效性,因为实际上审计必须独立
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引用次数: 8
The effects of religiosity on real earnings management decision under obedience pressure 服从压力下宗教信仰对真实盈余管理决策的影响
Pub Date : 2019-06-18 DOI: 10.14414/JEBAV.V22I1.1559
M. Mahmudi, S. Supriyadi
This paper examines the effects of obedience pressure on real earnings management. This study also investigates whether the association between obedience pressure and real earnings management is moderated by individual’s religiosity level. This study found that individuals under obedience pressure were more likely to perform real earnings management than control group. However, religiosity did not significantly mitigate the association between obedience pressure and real earnings management. There is no significant effect of individual’s religiosity level on real earnings management decision.
本文考察了服从压力对真实盈余管理的影响。本研究也探讨了服从压力与真实盈余管理之间的关联是否受到个人宗教信仰水平的调节。本研究发现,服从压力下的个体比控制组更有可能进行真实盈余管理。然而,宗教信仰并没有显著缓解服从压力与实际盈余管理之间的关联。个人宗教信仰水平对实际盈余管理决策没有显著影响。
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引用次数: 3
Audit Committee Characteristics and Earnings Management Practices 审计委员会的特点和盈余管理实务
Pub Date : 2019-06-18 DOI: 10.14414/JEBAV.V22I1.1400
Melinda Lydia Nelwan, Billy Ivan Tansuria
This study revisits the effectiveness of the audit committee independence and expertise in preventing earnings management practices.  Studies in other countries that have relatively stricter regulations showed the audit committee independence was effective to prevent earnings management.  Arguably, the practice may be different in Indonesia whose regulation is considerably more lenient.  On the other hand, studies related to audit committee expertise is rarely done in Indonesia.  This study utilized two of the earnings management models namely the Modified Jones Model and the Performance-Adjusted Modified Jones Model.  This study was limited to Indonesian listed manufacturing companies from 2009 to 2011.  Consistent for both earnings management models, the results show that audit committee independence is effective to prevent earnings management.  However, the results showed that audit committee expertise did not affect earnings management practices.  Although only approximately 39 percent of the audit committee members in Indonesian listed manufacturing companies were independent, the existence of those independence members enabled the audit committee to effectively conduct its monitoring role, especially in preventing earnings management.  Nevertheless, accounting and/or financial expertise might not determine the effectiveness of the audit committee’s monitoring role.
本研究重新审视了审计委员会独立性和专业知识在防止盈余管理实践方面的有效性。其他监管相对严格的国家的研究表明,审计委员会的独立性对防止盈余管理是有效的。可以说,在监管宽松得多的印尼,这种做法可能有所不同。另一方面,与审计委员会专业知识有关的研究在印度尼西亚很少进行。本研究使用了两种盈余管理模型,即修正琼斯模型和经绩效调整的修正琼斯模型。本研究以2009 - 2011年印尼制造业上市公司为研究对象。两种盈余管理模式的结果一致,表明审计委员会独立性对盈余管理有效。然而,结果表明,审计委员会的专业知识并不影响盈余管理实践。尽管印尼上市制造公司的审计委员会成员中只有大约39%是独立的,但这些独立成员的存在使审计委员会能够有效地发挥其监督作用,特别是在防止盈余管理方面。然而,会计和/或财务专门知识可能无法决定审计委员会监督作用的有效性。
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引用次数: 5
Do Political Events Affect Stock Return Volatility On Indonesian Stock Exchange 政治事件是否影响印尼证券交易所股票收益波动
Pub Date : 2019-06-18 DOI: 10.14414/JEBAV.V22I1.1215
V. Nurlita, P. Naomi
This study has the purpose to examine the influence of political events on the volatility of stocks traded on the Indonesia Stock Exchange (IDX). Furthermore, this study also sees whether such political events also influence the shares that have direct links with the participants in presidential elections. The political event that was examined was the Indonesian Presidential Election held in 2014. We use the daily data on the shares of all companies listed on the Indonesia Stock Exchange (IDX) in 2014. Analysis and hypothesis testing were performed using the GARCH (Generalized Auto Regressive Conditional Heteroscedasticity) estimation and its derivatives namely EGARCH (Exponential GARCH) and TARCH (Threshold GARCH). This study findings that the 2014 Presidential Election asymmetrically affected stock return volatility on IDX and contrary to the leverage effect, which means that positive shocks (good news) have better influence than negative shocks (bad news). Out of all listed companies that have direct links with participants in the presidential election, 3 companies have their stock volatility affected by this Presidential Election; some with symmetric effect and some others with asymmetric effect.
本研究的目的是研究政治事件对印尼证券交易所(IDX)股票交易波动性的影响。此外,本研究也观察这些政治事件是否也会影响与总统选举参与者有直接联系的股票。研究的政治事件是2014年印度尼西亚总统选举。我们使用2014年在印尼证券交易所(IDX)上市的所有公司的每日股票数据。采用广义自回归条件异方差(GARCH)估计及其衍生物EGARCH(指数GARCH)和TARCH(阈值GARCH)进行分析和假设检验。本研究发现2014年美国总统大选对IDX股票收益波动的影响是非对称的,与杠杆效应相反,即正面冲击(好消息)的影响优于负面冲击(坏消息)。在所有与总统选举参与者有直接联系的上市公司中,有3家公司的股价波动受到此次总统选举的影响;有些具有对称效果,有些具有不对称效果。
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引用次数: 2
Non Cash Payment and Demand for Real Money in Indonesia 非现金支付和需求的真正的钱在印度尼西亚
Pub Date : 2019-06-12 DOI: 10.14414/JEBAV.V22I1.1575
Wasiaturrahma Wasiaturrahma, Yuli Wahyuningtyas, S. Ajija
The study analyses the impact of non-cash payment on demand for real money in Indonesia from 2010 to 2015. Utilizing the Error Correction Model (ECM), the results reveal that the use of both debit and credit card influence the demand for real money in the long term. Moreover, debit card also significantly affects the demand for real money in the short term, while the use of credit card does not have the implication.
该研究分析了2010年至2015年印尼非现金支付对真实货币需求的影响。利用误差修正模型(ECM),结果显示借记卡和信用卡的使用在长期内都会影响对真实货币的需求。而且,借记卡也会在短期内显著影响对真实货币的需求,而信用卡的使用则不具有这种影响。
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引用次数: 16
Paradoks: Pengembangan Karyawan dan Intensi Turnover 悖论:员工发展和吸引人感兴趣
Pub Date : 2019-06-12 DOI: 10.14414/jebav.v22i1.1252
Praptini Yulianti, Cecilia Margaretha
Human Resource Management should be concerned with the paradox of the employability. Employee development will have a consequent risk of increased employee turnover intentions in the absence of an optimal employee retention program. The objectives of this study tested the paradox employability and tested the effect of employee development on turn over intentions with perceived internal and external employability mediation. Job autonomy as moderator perceived internal relationships and external employability with turnover intentions. This study is a quantitative study by distributing questionnaires to 108 employees of beauty services companies in Surabaya. The result of this study is that employee development has no direct effect on turnover intent, perceived internal and external employability fully mediates employee development relations with turn over intentions. Job autonomy reinforces the perceived internal employability relationship with turnover intent and job autonomy weakens the perceived external employability relationship with the turnover intention.
人力资源管理应该关注就业能力悖论。在缺乏最佳的员工保留计划的情况下,员工发展将有增加员工离职意向的风险。本研究的目的是通过感知内部和外部就业能力的中介,检验悖论就业能力和员工发展对离职意向的影响。工作自主性对内部关系、外部就业能力与离职意向的调节作用。本研究采用定量研究的方法,对泗水市美容服务公司的108名员工进行问卷调查。本研究结果表明,员工发展对离职倾向没有直接影响,内部和外部可就业性感知在员工发展与离职倾向之间具有充分中介作用。工作自主性增强了内部可就业能力与离职倾向的关系感知,工作自主性减弱了外部可就业能力与离职倾向的关系感知。
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引用次数: 1
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Journal of Economics, Business & Accountancy Ventura
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