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Journal of Economics, Business & Accountancy Ventura最新文献

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Analyzing the Influence of Service Quality towards the Brand Image, Preceived Value, and Brand Loyalty of The Costumers of Heritage Hotel in Malang 玛琅遗产酒店服务质量对顾客品牌形象、感知价值和品牌忠诚度的影响分析
Pub Date : 2018-09-18 DOI: 10.14414/JEBAV.V21I1.1094
Muhammad Iskandar Sjah
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service quality on brand loyalty, brand image, perceived value, brand image affect brand loyalty, perceived value influence on brand loyalty, and the effect of service quality on brand loyalty which is mediated by brand image and perceived value at Pelangi Hotel Malang. This study uses questionnaires with a total sample of 160 respondents. To get the sample, it uses a purposive sampling. Data were analyzed  using SPSS (Statistical Package for the Social Science) version 18.0 and Smart Modeling PLS version 2.0. The results of this study indicate that there is a significant-direct effect of service quality on brand loyalty, brand image and perceived value. In addition, brand image also significantly affects brand loyalty. The results also show the effect of perceived value on brand loyalty, and service quality on brand loyalty through brand image and brand loyalty through perceived value.
从现代竞争的角度来看,玛琅市传统酒店的服务质量和品牌忠诚度对客人的入住有着重要的影响。本研究旨在分析玛琅佩朗吉酒店服务质量对品牌忠诚的影响、品牌形象、感知价值的影响、品牌形象对品牌忠诚的影响、感知价值对品牌忠诚的影响,以及服务质量对品牌忠诚的影响,其中品牌形象和感知价值是中介。本研究采用问卷调查的方式,共有160名受访者。为了获得样本,它使用了有目的的抽样。数据分析使用SPSS (Statistical Package for Social Science) 18.0版本和Smart Modeling PLS 2.0版本。本研究结果显示,服务品质对品牌忠诚、品牌形象和感知价值有显著的直接影响。此外,品牌形象对品牌忠诚度也有显著影响。研究结果还显示了感知价值对品牌忠诚的影响,服务质量通过品牌形象对品牌忠诚的影响,通过感知价值对品牌忠诚的影响。
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引用次数: 0
THE DETERMINANTS AND IMPACT OF MANDATORY DISCLOSURE IN INDONESIAN MANUFACTURING COMPANIES 印尼制造企业强制披露的决定因素及影响
Pub Date : 2018-09-17 DOI: 10.14414/JEBAV.V21I1.1052
Andian Ari Istiningrum, M. Z. Z. Muhtadi
The primary objective of this research is to determine the factors that have an association with mandatory disclosure and stock return. This research investigated 47 manufacturing companies listed on the Indonesia Stock Exchange in 2012. Mandatory disclosure in this research used items required to be disclosed under IAS 16 and IAS 17. The data analysis used the path analysis by setting two structural equation models. The Sobel Test was used to determine whether mandatory disclosure functions as a mediator. The research proved a significantly positive association of company age with the mandatory disclosure in contrast to company size and company profitability. This implies that the investors are able to find complete and transparent information in the financial statement of mature manufacturing companies.  Moreover, company size, company profitability, and mandatory disclosure have a significant positive association with stock return. This implies that it is necessary for the companies to disclose information as required by the accounting standard in Indonesia and the investors may recognize the big and the high profitability manufacturing companies as the places to invest. However, mandatory disclosure does not function as a mediator between company size, company age, company profitability and stock return. 
本研究的主要目的是确定与强制性披露和股票收益有关联的因素。本研究调查了2012年在印尼证券交易所上市的47家制造业公司。本研究中的强制性披露使用了IAS 16和IAS 17要求披露的项目。数据分析采用通径分析,通过设置两个结构方程模型。采用索贝尔检验来确定强制性披露是否具有中介作用。研究证明,与公司规模和公司盈利能力相比,公司年龄与强制性信息披露存在显著正相关。这意味着投资者能够在成熟的制造企业的财务报表中找到完整和透明的信息。此外,公司规模、公司盈利能力和强制性信息披露与股票收益存在显著正相关。这意味着公司有必要按照印尼会计准则的要求披露信息,投资者可能会将大型和高盈利能力的制造业公司视为投资场所。然而,强制性信息披露在公司规模、公司年龄、公司盈利能力和股票收益之间并没有中介作用。
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引用次数: 1
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Journal of Economics, Business & Accountancy Ventura
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