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The Impacts of Imposing Carbon Taxes on Total Greenhouse Gas Emissions 征收碳税对温室气体排放总量的影响
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231713
Xinyuan Zhang
Carbon taxes are widely known as an effective way of reducing greenhouse gas emissions. This tax has been imposed in many countries and made huge progress. This paper focuses on the impacts of carbon taxes on total greenhouse gas emissions and figures out how those impacts are able to benefit the environment, economy, and society. In addition, this paper discusses the solutions to improve the total effect of these carbon taxes. Besides, this paper addresses the viable ways to achieve carbon taxes properly with reasonable approaches. The conclusion drawn from the work is that carbon taxes can potentially reduce total pollution in the future, but it still has some flaws, such as the competitiveness of industries. This paper points out what traits carbon taxes have in both positive and negative aspects. This paper also gives improvement methods for this policy and calls for attention to environmental issues.
众所周知,碳税是减少温室气体排放的有效途径。许多国家已开始征收碳税,并取得了巨大进展。本文重点关注碳税对温室气体排放总量的影响,并探讨这些影响如何造福于环境、经济和社会。此外,本文还讨论了提高碳税总体效果的解决方案。此外,本文还探讨了以合理的方式实现碳税的可行途径。本文得出的结论是,碳税有可能在未来减少污染总量,但仍存在一些缺陷,如产业竞争力问题。本文从正反两方面指出了碳税的特点。本文还给出了该政策的改进方法,并呼吁关注环境问题。
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引用次数: 0
Analysis of the Key Elements Contribute to the Financial Forecasting Models--Analysis of the Financial Control and the Bayesian Model in Systemic Risk Evaluation 金融预测模型的关键要素分析--系统风险评估中的金融控制与贝叶斯模型分析
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231647
Huacheng Cai, Haoqi Ge
Due to various factors, the performance of the financial market is always hard to predict. However, modelling, a technique based on mathematical theory and data science technology, has been an effective approach to forecast potential risks. In this article, the purpose of the research is to analyze how the Bayesian Model plays its unique role in forecasting the effect of systematic risk globally, and which is still also in use in most of financial forecasting. The essay doesnt involve solid equations and numerical relationships among different factors, but it does broadly offer the resolutions for the risks. The risk could be a detrimental factor that leads to a complete financial failure or even a crisis that influences normal peoples felicity. In this work, several ways to anticipate and decipher the risk are presented, all of which can reduce the risk effectively.
由于各种因素的影响,金融市场的表现总是难以预测。然而,建模这一基于数学理论和数据科学技术的技术,一直是预测潜在风险的有效方法。在本文中,研究的目的是分析贝叶斯模型如何在预测全球系统性风险的影响方面发挥其独特的作用,该模型在大多数金融预测中也仍在使用。这篇文章并不涉及不同因素之间的坚实方程和数字关系,但它确实广泛地提供了风险的解决方案。风险可能是导致金融彻底失败的不利因素,甚至是影响正常人幸福的危机。本文提出了几种预测和破解风险的方法,所有这些方法都能有效降低风险。
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引用次数: 0
Analysis of the Cost Structure of Luckin Coffee Luckin 咖啡的成本结构分析
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231614
Si Chen
In today's ever-evolving and uncertain economic environment, the Chinese coffee industry continues to show remarkable growth and development. However, it is crucial to understand that the cost structure of any business has a direct impact not only on its future operational risks but also on its overall profitability. To shed more light on this topic, this article undertakes a detailed analysis of the composition and proportion of the cost structure of Luckin Coffee. It compares the cost structure of Luckin Coffee with that of the same industry and examines its historical data. The article then concludes that Luckin Coffee has adopted a high-cost elastic cost structure. Furthermore, the article delves deeper into how Luckin Coffee and the coffee industry at large are influenced by this high-cost elasticity cost structure. By understanding the impact of such a cost structure, stakeholders in the industry can make informed decisions that can positively affect their bottom-line. Overall, this article serves as a valuable resource for anyone seeking to understand the cost structure of the Chinese coffee industry and its implications for businesses operating within it.
在当今不断变化和不确定的经济环境中,中国咖啡业继续呈现出显著的增长和发展态势。然而,我们必须明白,任何企业的成本结构不仅会直接影响其未来的经营风险,还会影响其整体盈利能力。为了进一步阐明这一主题,本文对 Luckin Coffee 成本结构的构成和比例进行了详细分析。文章将 Luckin Coffee 的成本结构与同行业的成本结构进行了比较,并研究了其历史数据。然后,文章得出结论:Luckin Coffee 采用的是高成本弹性成本结构。此外,文章还深入探讨了 Luckin Coffee 和整个咖啡行业如何受到这种高成本弹性成本结构的影响。通过了解这种成本结构的影响,该行业的利益相关者可以做出明智的决策,从而对其底线产生积极影响。总之,这篇文章对于任何希望了解中国咖啡行业成本结构及其对行业内企业影响的人来说,都是一份宝贵的资料。
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引用次数: 0
ESG, Digital Transformation and Corporate Innovation ESG、数字化转型和企业创新
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20241940
Jiahui Zhang
ESG has now become an important topic in sustainable development. To explore how ESG affects corporate innovation, and what the role played by digital transformation is in the relationship, we employ the fixed effect model for analysis, utilizing data from A-share listed data between 2012 and 2021. In further analyses, it was tested whether the type of pollution in the industry and the corporate ownership property had an impact on the association between ESG and corporate innovation capacity. According to the empirical evidence, we know that (1) ESG has a significantly positive impact on corporate innovation capability. (2) ESG has a significantly positive effect on corporate digital transformation. (3) Digital transformation plays a mediating effect between corporate ESG and corporate innovation capability. (4) According to the heterogeneity analysis, we know that ESG of non-state-owned corporates plays a greater role in promoting corporate innovation capability; ESG of non-heavily polluted industries plays a greater role in promoting corporate innovation capability.
目前,ESG 已成为可持续发展的一个重要议题。为了探讨ESG对企业创新的影响,以及数字化转型在两者关系中的作用,我们利用2012年至2021年A股上市数据,采用固定效应模型进行分析。在进一步的分析中,检验了行业污染类型和企业所有权属性是否对环境、社会和治理与企业创新能力之间的关联产生影响。根据实证结果,我们知道:(1)ESG 对企业创新能力有显著的正向影响。(2)ESG 对企业数字化转型有明显的正向影响。(3)数字化转型在企业环境、社会和治理与企业创新能力之间发挥中介效应。(4)根据异质性分析可知,非国有企业的 ESG 对企业创新能力的促进作用更大;非重污染行业的 ESG 对企业创新能力的促进作用更大。
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引用次数: 0
Analysis of the Marketing Strategies of Luckin Coffee to Get Rid of the Financial Fraud 分析 Luckin Coffee 摆脱财务欺诈的营销策略
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231692
Jiaye Lin, Junzhao Lin
In today's society, the market competition is very fierce, a variety of products and services emerge endlessly. Without a good business strategy, companies will be at a disadvantage in the competition and even go bankrupt. In the increasingly competitive market, some companies wrongly take some improper practices to address their situation, such as financial fraud, referring to the act of dishonestly obtaining money or assets by fraudulent means. It involves false information, misrepresentation, or concealment of facts for financial gain. If a company commits financial fraud, it will be forced out of the market and its reputation will be greatly reduced. We first conduct a SWOT analysis to evaluate the company's internal and external strengths and weaknesses. Subsequently, we assess the measures implemented by Luckin Coffee in response to the analysis. Thirdly, we validate the effectiveness of these measures using financial statement data. Ultimately, we draw some conclusions for other companies in mitigating financial fraud.
当今社会,市场竞争异常激烈,各种产品和服务层出不穷。如果没有一个好的经营策略,企业就会在竞争中处于劣势,甚至破产。在日益激烈的市场竞争中,一些企业错误地采取了一些不正当的做法来应对自身的处境,比如财务欺诈,指的是以欺诈手段不诚实地获取金钱或资产的行为。它涉及虚假信息、虚假陈述或隐瞒事实以获取经济利益。如果一家公司存在财务欺诈行为,它将被迫退出市场,声誉也会大打折扣。我们首先进行 SWOT 分析,评估公司内外部的优势和劣势。随后,我们评估 Luckin Coffee 针对分析结果所采取的措施。第三,我们利用财务报表数据验证这些措施的有效性。最后,我们得出一些结论,供其他公司在减少财务欺诈方面参考。
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引用次数: 0
The Impact of SHEINs Content Marketing on Consumer Perceptions in the Digital Marketing Process 在数字营销过程中,SHEINs 内容营销对消费者认知的影响
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0094
Tianhong Huang
With the rapid development of the Internet and digital technology, content marketing strategy has become increasingly important in the field of digital marketing. However, there is insufficient research on how a brands digital content marketing affects consumers purchase intention, especially among emerging brands. In this study, the SHEIN brand was used as a reference. Through a comprehensive literature review and in-depth case analysis, this research systematically explores its core digital content marketing strategy and reveals the core elements of its success. The research results show that SHEINs user-generated content (UGC) strategy in digital content marketing, especially social media marketing, encourages consumers to independently shoot and write SHEIN product content, thereby increasing new consumers product recognition and thus influencing consumers purchases. This strategy not only deepens consumers' positive impression and awareness of the SHEIN brand but also significantly enhances their purchase intentions. Through this analysis, brands can effectively attract and retain customers by articulating their core values and developing precise digital content marketing strategies accordingly. This research provides valuable insights into how brands can build and implement effective content marketing strategies in the digital age, especially in terms of how to attract and retain younger consumers. At the same time, the companies should also realize that with the continuous advancement of technology, future digital content marketing strategies will continue to evolve, and brands need to maintain keen insights and constantly adapt to new market environments and consumer needs.
随着互联网和数字技术的迅猛发展,内容营销战略在数字营销领域变得越来越重要。然而,关于品牌数字内容营销如何影响消费者购买意向的研究尚不充分,尤其是在新兴品牌中。本研究以 SHEIN 品牌为参照。通过全面的文献综述和深入的案例分析,本研究系统地探讨了其核心数字内容营销策略,并揭示了其成功的核心要素。研究结果表明,SHEIN 在数字内容营销尤其是社交媒体营销中的用户生成内容(UGC)策略,鼓励消费者自主拍摄和撰写 SHEIN 产品内容,从而提高新消费者对产品的认知度,进而影响消费者的购买行为。这一策略不仅能加深消费者对 SHEIN 品牌的好感和认知,还能显著提升他们的购买意向。通过以上分析,品牌可以通过阐明自身的核心价值,并据此制定精准的数字内容营销策略,从而有效地吸引和留住客户。这项研究为品牌如何在数字时代建立和实施有效的内容营销战略,尤其是如何吸引和留住年轻消费者提供了宝贵的见解。同时,企业也应认识到,随着技术的不断进步,未来的数字内容营销战略也将不断演变,品牌需要保持敏锐的洞察力,不断适应新的市场环境和消费者需求。
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引用次数: 0
Does a Soda Tax Make Sense? A Dual-City Survey Study in Philadelphia and Oakland 苏打水税合理吗?费城和奥克兰双城调查研究
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231369
Jialin Ge
The implementation of soda taxes as a public health measure to curb sugar-sweetened beverage consumption has gained significant attention in recent years. Through a dual-city survey conducted in 2017 and 2018, we gathered data on consumer behavior, merchant decision, and tax impact on beverage consumption patterns. The results of the DID study showed that after the implementation of the SSB tax in Philadelphia in 2017, the consumption of SSB beverages changed significantly. However, in Oakland, there was a slight change after 2018. Additionally, the tax has been well-received by a considerable portion of the population, with a majority expressing support for its continuation. However, combined with the data analysis, I found that under the influence of different consumer pass-through rates, the actual implementation effects of sugar tax in Philadelphia and Oakland are different. The consumption of SSBs in Philadelphia decreases and the consumption of alternative goods increases, while the consumption of SSBs and alternative goods in Oakland decreases significantly and simultaneously. This study will provide arguments for the debate on the effectiveness and acceptability of SSB taxes as a public health intervention by analyzing the reasons for differences in actual implementation of policies between the two cities, while providing new analytical directions for policymakers.
作为遏制含糖饮料消费的一项公共卫生措施,苏打税的实施近年来备受关注。通过2017年和2018年开展的双城调查,我们收集了消费者行为、商家决策以及税收对饮料消费模式影响的数据。DID 研究结果显示,2017 年费城实施 SSB 税后,SSB 饮料的消费发生了显著变化。然而,在奥克兰,2018 年之后出现了轻微变化。此外,该税收受到了相当一部分人的欢迎,大多数人表示支持继续征收。然而,结合数据分析,笔者发现在不同消费者转嫁率的影响下,糖税在费城和奥克兰的实际实施效果是不同的。费城的糖类消费减少,替代品消费增加,而奥克兰的糖类消费和替代品消费同时大幅减少。本研究将通过分析两个城市在实际执行政策方面存在差异的原因,为有关 SSB 税作为公共卫生干预措施的有效性和可接受性的讨论提供论据,同时为政策制定者提供新的分析方向。
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引用次数: 0
Analysis of ZARA's Social Media Marketing Strategy in China ZARA 在中国的社交媒体营销策略分析
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0095
Jingjing Wang
The rapid iteration of the fashion industry and the influx of numerous niche emerging fast fashion brands into the market have driven continuous innovation in social media marketing strategies, with new promotional methods constantly emerging. This article, utilizing literature analysis and observational methods, examines ZARA's social media marketing strategy in China. This analysis is beneficial for companies in the fast fashion industry, particularly those looking to expand their influence in the Chinese market. After a detailed analysis of the characteristics and marketing methods of Chinese social media platforms, the impact of external factors on Chinese consumers, and ZARA's social media presence, the article provides detailed recommendations for social media marketing strategies. ZARA, as a pioneer in the fast fashion industry, has established a certain market presence on Chinese social media platforms. However, its promotional strategy still shows potential for improvement. On platforms like Weibo and Little Red Book, ZARA's content strategy lacks specificity and diversity. In contrast, its live streaming marketing on platforms like TikTok demonstrates excellent visual effects and interactivity. This article provides several specific recommendations for ZARA's social media marketing strategy in China, such as strengthening brand storytelling and product showcases on Little Red Book, hiring celebrity endorsements, and regularly hosting styling challenges on TikTok. In summary, by implementing these strategies, ZARA is poised to achieve more effective brand building and market expansion in China's social media landscape.
时尚产业的快速迭代和众多小众新兴快时尚品牌的涌入,推动了社交媒体营销策略的不断创新,新的推广方式层出不穷。本文运用文献分析法和观察法,研究了 ZARA 在中国的社交媒体营销策略。这一分析对快速时尚行业的企业,尤其是那些希望在中国市场扩大影响力的企业大有裨益。在详细分析了中国社交媒体平台的特点和营销方式、外部因素对中国消费者的影响以及 ZARA 在社交媒体上的表现之后,文章对社交媒体营销策略提出了详细的建议。ZARA 作为快时尚行业的先驱,已在中国社交媒体平台上建立了一定的市场影响力。然而,其推广策略仍有改进的余地。在微博和小红书等平台上,ZARA 的内容策略缺乏针对性和多样性。相比之下,ZARA 在 TikTok 等平台上的直播营销则展现了出色的视觉效果和互动性。本文为 ZARA 在中国的社交媒体营销策略提供了一些具体建议,如在小红书上加强品牌故事和产品展示,聘请明星代言,定期在嘀嗒上举办造型挑战等。总之,通过实施这些策略,ZARA 将在中国的社交媒体领域实现更有效的品牌建设和市场拓展。
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引用次数: 0
The Impact of Cross-border E-commerce Development on China's Export Trade 跨境电子商务发展对中国出口贸易的影响
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231675
Yitong Chen
Cross-border e-commerce has significantly influenced China's trade development as a new type of contemporary international business activity. It opens up a fresh avenue for Chinese businesses to investigate the global market, encourages the expansion of international trade, increases market share, and consequently creates a wealth of commercial chances. The obstacles that come with cross-border e-commerce include heightened market competitiveness, as well as tax and regulatory issues. The government must create and refine pertinent regulatory and tax policies to solve these issues and enable the healthy and orderly growth of international e-commerce. Additionally, the key to fostering its sustainable and stable development is increasing industrial skills and educating professional cross-border e-commerce talent. Generally speaking, cross-border e-commerce has presented China's trade with both opportunities and obstacles, and a thorough response strategy is required to assure its healthy development.
跨境电子商务作为一种新型的当代国际商务活动,对中国的贸易发展产生了重大影响。它为中国企业开拓全球市场开辟了一条崭新的途径,促进了国际贸易的扩大,提高了市场占有率,从而创造了丰富的商业机会。跨境电子商务带来的障碍包括市场竞争力的提升,以及税收和监管问题。政府必须制定和完善相关的监管和税收政策来解决这些问题,使国际电子商务健康有序地发展。此外,提高行业技能、培养专业跨境电商人才也是促进其持续稳定发展的关键。总体而言,跨境电子商务给中国贸易带来了机遇和障碍,需要制定周全的应对策略,以确保其健康发展。
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引用次数: 0
Analysis on the New Energy Transformation of Traditional Automobile Enterprises Taking Mercedes-Benz, BMW and Audi as Examples 以奔驰、宝马和奥迪为例分析传统汽车企业的新能源转型
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231693
Dayi Cai
Under the background of the global "carbon neutral" process, new energy vehicles have become the main development target. The transformation of many traditional fuel car companies has also pushed forward the development of new energy. This paper takes the three giants of traditional car companies - Mercedes Benz, BMW, and Audi as an example. Firstly, we conduct a SWOT analysis and find that the problem of lagging behind in technology and experience internally, as well as the threat from many new energy vehicle companies. Secondly, we analyse the dilemma faced by traditional car companies in terms of global sales and vehicle production capacity in new energy technologies. Their actions will serve as a reference for all traditional automobile companies looking to transition to new energy sources.
在全球 "碳中和 "进程的大背景下,新能源汽车成为主要发展目标。众多传统燃油车企的转型也推动了新能源的发展。本文以传统车企三巨头--奔驰、宝马、奥迪为例。首先,我们进行了 SWOT 分析,发现企业内部存在技术和经验落后的问题,同时也面临着众多新能源汽车企业的威胁。其次,我们分析了传统汽车公司在新能源技术方面的全球销量和汽车产能所面临的困境。他们的行动将为所有希望向新能源转型的传统汽车公司提供参考。
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引用次数: 0
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Advances in Economics, Management and Political Sciences
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