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Analyzing the Successful Reasons on Perfect Film and Television 分析完美影视的成功原因
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0059
Zhuohui Zhao
Due to economic growth, the cultural industry's rapid expansion, and advancements in science and technology, Perfect Word, a game company, utilized financial leverage to establish Perfect Film and Television and enter the film and television industry. This move resulted in significant profits because their film and television productions gained immense popularity among viewers. The goal of this study was to investigate the factors that contributed to Perfect World's achievements in the film and television industries. This paper examines Perfect Film and Television's precise measures, using it as a case study, and evaluates its financial statistics and the accolades it has received. The primary factor contributing to its success lies in the company's foundation of producing top-notch content, consistently broadening its distribution platforms, and venturing into international markets. To achieve further growth, Perfect Film and Television can strategically establish a comprehensive industrial chain, leverage digital technologies to broaden distribution channels, and establish a distinct traditional cultural brand. The factors that contributed to this study's success can serve as a blueprint for the expansion of other film and television enterprises.
随着经济的发展、文化产业的迅速壮大以及科学技术的进步,游戏公司 Perfect Word 利用财务杠杆成立了完美影视公司,进军影视业。此举带来了可观的利润,因为他们的影视作品受到了观众的极大欢迎。本研究的目的是调查促成完美世界在影视业取得成就的因素。本文以完美影视公司为案例,研究了该公司的精确措施,并对其财务统计数据和所获荣誉进行了评估。公司成功的主要因素在于其制作一流内容、不断拓宽发行平台和进军国际市场的基础。为了实现进一步发展,完美影视可以战略性地建立完整的产业链,利用数字技术拓宽发行渠道,并树立鲜明的传统文化品牌。本研究的成功因素可以作为其他影视企业扩张的蓝图。
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引用次数: 0
Risk Assessment of Banks and Financial Institutions When Interest Rate Hikes 加息时银行和金融机构的风险评估
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0088
Ningxin Kang
This article delves into the multifaceted risks precipitated by a bank's decision to increase interest rates. It commences with an overarching overview contextualized within The Times, elucidating the significance of the subject matter. Subsequently, it delineates various extant risks, each accompanied by a succinct exposition and an outline of corresponding mitigation strategies. Following this introductory phase, the article conducts a meticulous analysis of these identified risks, methodically dissecting liquidity risk, reputation risk, market risk, and systemic risk. Each risk is meticulously defined, substantiated with historical precedents, and elucidated with comprehensive management methodologies. This paper underscores the myriad risks attendant to a bank's interest rate hike. This synthesis serves to underscore the overarching theme that such policy decisions not only reverberate through the financial ecosystem but also necessitate vigilant risk management protocols to safeguard against potential ramifications. Finally, the article concludes by summarizing the numerous risks posed by a bank's interest rate hike. It emphasizes the need for careful consideration and proactive risk management to mitigate potential consequences.
本文深入探讨了银行决定提高利率所引发的多方面风险。文章以《泰晤士报》为背景,从总体概述入手,阐明了这一主题的重要性。随后,文章划分了各种现存风险,每种风险都附有简洁的阐述和相应的缓解策略。在介绍阶段之后,文章对这些已识别的风险进行了细致的分析,有条不紊地剖析了流动性风险、声誉风险、市场风险和系统性风险。每种风险都有细致的定义,有历史先例为证,并阐明了全面的管理方法。本文强调了银行加息所带来的无数风险。这一综述有助于强调一个重要主题,即此类政策决定不仅会在金融生态系统中产生反响,而且还需要警惕的风险管理规程,以防范潜在的影响。最后,文章总结了银行加息带来的众多风险。文章强调有必要慎重考虑并积极进行风险管理,以减轻潜在后果。
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引用次数: 0
Analyzing the Reasons of Stable Development of YouTube Short Video Market 分析 YouTube 短视频市场稳定发展的原因
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0063
Ruoni Xiong
YouTube Shorts were released globally in July 2021. Before the launch of YouTube Shorts, the revenue of YouTube in the first quarter was $6.01 billion; however, after the launch of YouTube Shorts, the revenue of YouTube in the second quarter reached $7 billion, a year-on-year increase of nearly 84%. The goal of this paper was to identify strategies for YouTube to maintain its position in the short video market through policy formulation. This paper takes YouTube-operated YouTube shorts as a case to conduct a detailed analysis and apply the marketing mix theory of the 4Vs to analyze variation strategy, versatility strategy, and value strategy, respectively. The three suggestions for each strategy are to introduce more original contexts, improve its social functions, strengthen the introduction of intellectual content, and expand content boundaries. The main purpose of this topic is to investigate strategic policies that encourage the development of short video media.
YouTube Shorts 于 2021 年 7 月在全球发布。在 YouTube Shorts 推出之前,YouTube 第一季度的收入为 60.1 亿美元;但在 YouTube Shorts 推出之后,YouTube 第二季度的收入达到 70 亿美元,同比增长近 84%。本文的目标是通过政策制定,为YouTube寻找保持其在短视频市场地位的策略。本文以YouTube运营的YouTube短视频为案例进行详细分析,并运用4V的营销组合理论分别分析了变异策略、多功能策略和价值策略。针对每种策略提出了引入更多原创情境、完善其社会功能、加强知识性内容的引入、拓展内容边界等三点建议。本课题的主要目的是研究鼓励短视频媒体发展的战略政策。
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引用次数: 0
The Mechanism and Components of Subscriptions in the Business Model 商业模式中的订阅机制和组成部分
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231701
Jingxian Du, Meiran Guo, Tiancheng Feng, Guangsheng Liang, Bingran Yue
The subscription business model transforms the traditional way products and services are consumed since it enables generating ongoing revenues, building loyal customer bases, and adapting to shifting customer tastes. This paper focuses on several key mechanisms and components of subscription business models to illustrate how they can help companies maintain Customer Loyalty, achieve Customer Lifetime Value, and achieve Annual and/ or Monthly Recurring Revenue in the face of complex business competition. For further innovation and adaptation of the subscription business model, there are opportunities to further study the role of digital tools in service delivery, customer participation, and revenue growth.
订阅商业模式改变了传统的产品和服务消费方式,因为它能够创造持续收入、建立忠诚客户群并适应客户口味的变化。本文重点介绍订阅商业模式的几个关键机制和组成部分,以说明它们如何帮助企业在复杂的商业竞争中保持客户忠诚度、实现客户终身价值以及实现年度和/或月度经常性收入。为了进一步创新和调整订阅业务模式,有机会进一步研究数字工具在提供服务、客户参与和收入增长方面的作用。
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引用次数: 0
Can Cash Subsidies Improve the Lives of Residents in an Epidemic? 现金补贴能否改善疫情中居民的生活?
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231374
Ruixin Duan
People say that there is no free dinner in this world. However, this is not necessarily true in United States, maybe only in United states. Because when you get 1200 dollars subsidy for only being alive, you actually do get free dinner. During the covid-19 pandemic, the federal reserve adopted a series of actions to stimulate the economy. Among those policies, the most famous one is The CARES Act, a form of direct cash subsidy. Although it sounds a little ridiculous that government directly give people money, the policy did contribute a lot to the recovery of the whole US economy. However, it may appear that direct cash subsidies contribute to the recovery of US economy without a cost in the short run, cash subsidies are the cause of debt and other issues. This paper quotes data that were published by the US departments, striving to reveal the effects of US policies during pandemic, therefore offer valuable experience and guidance for policy-making in the future.
人们说,世界上没有免费的晚餐。然而,在美国未必如此,也许只有在美国才是如此。因为当你活着就能得到 1200 美元的补贴时,你就真的得到了免费晚餐。在科维德-19 大流行期间,联邦储备局采取了一系列刺激经济的行动。在这些政策中,最著名的就是《CARES法案》,这是一种直接的现金补贴。虽然政府直接给人们发钱听起来有点荒唐,但这项政策确实为整个美国经济的复苏做出了很大贡献。然而,直接现金补贴看似在短期内无代价地促进了美国经济的复苏,但现金补贴却是造成债务等问题的原因。本文引用了美国相关部门公布的数据,力图揭示大流行期间美国政策的效果,从而为今后的政策制定提供宝贵的经验和指导。
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引用次数: 0
Analyzing the NetEase CloudMusics Marketing Campaign 网易云音乐营销活动分析
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0062
Jiaruo Qin
The Internet's innovation has had a profound impact on NetEase CloudMusic's development and marketing strategy adjustments. This paper examines the 2017 "Music Review Train" campaign, which NetEase CloudMusic and Hangzhou Metro launched, with the goal of identifying the strategic factors that led to its success. Based on the marketing mix theory of 4Is, this paper applies the campaign as a case and employs relevant data and literature. This paper found that the success of the campaign was primarily due to the application of an interesting strategy by selecting interesting music reviews as advertising content. This paper suggests exploring the interests of different audience groups in the future and collaborating with popular film and television intellectual property (IP). The second reason is the application of an interaction strategy, which allows for offline and online interaction with users. It is suggested that in the future, emphasis can be placed on the operation of new media platforms and the opening of offline shops to offer an interactive experience. This paper hoped to provide a reference for upgrading the marketing strategy of NetEase CloudMusic to improve the communication effect and brand image and thus contribute to the brands future development.
互联网的创新对网易云音乐的发展和营销战略调整产生了深远影响。本文以网易云音乐与杭州地铁联合推出的2017年 "音乐评论专列 "活动为研究对象,旨在找出其成功的战略因素。基于4Is的营销组合理论,本文将该活动作为案例,并运用了相关数据和文献。本文发现,该活动的成功主要归功于有趣策略的应用,即选择有趣的音乐评论作为广告内容。本文建议今后探索不同受众群体的兴趣点,并与热门影视知识产权(IP)合作。第二个原因是互动策略的应用,实现了与用户的线上线下互动。建议未来可以重视新媒体平台的运营,开设线下店铺,提供互动体验。本文希望为网易云音乐的营销策略升级提供参考,以提升传播效果和品牌形象,从而促进品牌的未来发展。
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引用次数: 0
The Comparison of Shadow Banking System Between in US & China: Definition, the Formation Way, Reason for Lack of Regulation, the Development, and Shadow Banking System 中美影子银行体系比较:影子银行体系的定义、形成途径、监管缺失的原因、发展与影子银行体系
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231664
Ruiting Sun, Ziyan Sun
In recent years, shadow banking has been one of the hotspots of attention in the financial field both at home and abroad, and along with the gains, shadow banking also faces many problems, such as risk potential, regulatory challenges, sources of funds, and protection of investors and so on. However, there are differences in the way shadow banking develops according to domestic and foreign national conditions, economic conditions, and development methods. This article analyzes shadow banking in China and the United States, respectively, and the work compares and analyzes the differences between shadow banking in China and the United States and describes the prospect of shadow banking development. Finally, the work also discusses the relationship between shadow banking and the current hotspots and provides an outlook on the development of shadow banking.
近年来,影子银行一直是国内外金融领域关注的热点之一,在收益的同时,影子银行也面临着诸多问题,如风险隐患、监管难题、资金来源、投资者保护等。然而,由于国内外国情、经济条件和发展方式的不同,影子银行的发展方式也存在差异。本文分别对中国和美国的影子银行进行了分析,对比分析了中美影子银行的差异,阐述了影子银行的发展前景。最后,作品还探讨了影子银行与当前热点问题的关系,并对影子银行的发展进行了展望。
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引用次数: 0
Analyze the Impact, Reasons, and Optimization Strategies of the Image of AI Anchors on Consumer Purchase Intention in Live Streaming E-commerce 分析直播电商中人工智能主播形象对消费者购买意向的影响、原因及优化策略
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0104
Jinpeng Li
The importance of live streaming e-commerce in online shopping is increasing with the continuous development of live streaming technology. Artificial intelligence (AI), as a disruptive force, has introduced virtual anchors in the live streaming field, replacing live anchors for product introduction and interaction. The virtual anchor image, with its anthropomorphic appearance, interacts with the audience in real-time and is gradually being applied in various fields such as e-commerce, advertising, and social platforms. This study reviews how the image of AI anchors in live streaming e-commerce affects consumer trust and personalized experience, and further explores its impact on consumer purchase intention. Research has found that virtual anchor images can be divided into human and animal images based on their appearance, and different images have different impacts on consumer purchasing intentions. Humanized virtual anchors establish trust relationships and stimulate purchase intentions through rich expressions and actions; Personalized and customized design enhances the attractiveness and sense of identity of virtual anchors. Finally, regarding the application of enterprises in the field of virtual anchors, this article proposes anthropomorphic design, personalized image, and cultural adaptability strategies to improve the commercial efficiency and brand image of virtual anchors.
随着直播技术的不断发展,直播电商在网络购物中的重要性与日俱增。人工智能(AI)作为一种颠覆性的力量,在直播领域引入了虚拟主播,取代直播主播进行产品介绍和互动。虚拟主播形象以其拟人化的外形与观众实时互动,逐渐被应用于电商、广告、社交平台等多个领域。本研究回顾了直播电商中人工智能主播形象如何影响消费者信任和个性化体验,并进一步探讨了其对消费者购买意向的影响。研究发现,虚拟主播形象根据其外形可分为人类形象和动物形象,不同的形象对消费者的购买意向有不同的影响。人性化的虚拟主播通过丰富的表情和动作建立信任关系,激发购买意向;个性化和定制化的设计增强了虚拟主播的吸引力和认同感。最后,针对企业在虚拟主播领域的应用,本文提出了拟人化设计、个性化形象和文化适应性策略,以提高虚拟主播的商业效益和品牌形象。
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引用次数: 0
Navigating Modern Logistics: Innovations and Challenges in the Era of New Retail 现代物流导航:新零售时代的创新与挑战
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/102/2024ed0093
Sining Feng
This study explores modern logistics innovations and challenges in the new retail era. With the rapid development of science and technology, the traditional logistics model can no longer meet the market demand. Consumers' demands for speed of product delivery, service quality and personalization are constantly rising, and traditional logistics processes and management methods can no longer adapt to this fast-changing market environment. As a result, companies need to innovate and reform to improve logistics efficiency, reduce operating costs, and respond more flexibly to the challenges of globalized competition. Through literature review and empirical analysis, this paper provides an in-depth analysis of the problems faced by the modern logistics industry, including the inefficiency of the traditional model, the promotion of digital intelligence, and the need to improve the level of logistics in the new era. On this basis, targeted recommendations include strengthening standardization, promoting digital intelligence improvement and optimizing the supply network. This study is expected to provide useful reference and guidance for developing the modern logistics industry.
本研究探讨了新零售时代的现代物流创新与挑战。随着科学技术的飞速发展,传统的物流模式已无法满足市场需求。消费者对产品交付速度、服务质量和个性化的要求不断提高,传统的物流流程和管理方法已无法适应这种快速变化的市场环境。因此,企业需要通过创新和改革来提高物流效率,降低运营成本,更加灵活地应对全球化竞争的挑战。本文通过文献综述和实证分析,深入分析了现代物流业面临的问题,包括传统模式效率低下、数字化智能化的推进、新时代物流水平提升的必要性等。在此基础上,有针对性地提出了加强标准化建设、促进数字智能化提升、优化供应网络等建议。本研究有望为发展现代物流业提供有益的参考和指导。
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引用次数: 0
Analysis of the Digital Transformation Route and Impact on Avary Holding (Shenzhen) Co. 数字化转型路线及对安华利控股(深圳)有限公司的影响分析
Pub Date : 2024-07-25 DOI: 10.54254/2754-1169/101/20231656
Yixin Liu
The digital transformation of the global economy is an inevitable trend, and Industry 4.0, based on digital transformation, has profound impacts on the global manufacturing sector. Although the manufacturing industry, as the mainstay of our country's real economy, boasts a vast scale, its infrastructure and transformation foundation are relatively weak. An effective data chain has not been fully established, facing numerous challenges in the digital transformation process. This paper selects Avary Holding (Shenzhen) Co., a leading company in the PCB manufacturing industry, as the research subject. We first outline the theoretical foundation of digital transformation, then provides a detailed introduction to the company, analyzing the motivations, pathways, and economic effects of its digital transformation. Based on this, several insights into the digital transformation of the manufacturing industry are proposed. The aim is to provide guidance for the digital transformation of manufacturing enterprises and supporting the enhancement of their competitiveness.
全球经济数字化转型是必然趋势,以数字化转型为基础的工业 4.0 对全球制造业影响深远。制造业作为我国实体经济的主体,虽然规模庞大,但基础设施和转型基础相对薄弱。有效的数据链尚未完全建立,在数字化转型过程中面临诸多挑战。本文选取印刷电路板制造业的龙头企业--安华利控股(深圳)有限公司作为研究对象。我们首先概述了数字化转型的理论基础,然后对该公司进行了详细介绍,分析了其数字化转型的动机、路径和经济效应。在此基础上,提出了对制造业数字化转型的几点见解。旨在为制造业企业的数字化转型提供指导,为提升企业竞争力提供支持。
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引用次数: 0
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Advances in Economics, Management and Political Sciences
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