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Consumer trust and pharmaceutical advertising strategies: physiological responses to ‘Actor Portrayal’ versus ‘Real Patient’ disclaimers 消费者信任和医药广告策略:对“演员形象”和“真实病人”免责声明的生理反应
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-06-28 DOI: 10.1080/22041451.2023.2229206
Laura Crosswell
ABSTRACT Americans often learn about important health issues through pharmaceutical advertisements. Unfortunately, public trust in the pharmaceutical industry historically registers at low levels. Therefore, it is important to examine different aspects of commercial elements that may promote or prevent audience trust. This study combines different levels of viewing experience (comparing implicit micro-level behaviours with explicit self-reports) to examine the potential effect of ‘Actor Portrayal’ versus ‘Real Patient’ disclaimers in HPV vaccination advertisements. Key findings show that fixation count on the type of disclaimer significantly predicted perceptions of message credibility. Exposure to specific disclaimers also influenced perceptions of vaccine effectiveness as well as future vaccination intentions. The practical implications of these results are discussed in relation to establishing audience trust and evaluating current industry practices.
美国人经常通过医药广告了解重要的健康问题。不幸的是,公众对制药行业的信任历来处于较低水平。因此,研究可能促进或阻碍受众信任的商业元素的不同方面是很重要的。本研究结合了不同层次的观看体验(比较内隐微观层面的行为与显性自我报告),以检验HPV疫苗广告中“演员扮演”与“真实患者”免责声明的潜在影响。主要发现表明,对免责声明类型的固定计数显着预测信息可信度的感知。接触特定的免责声明也影响了对疫苗有效性的看法以及未来的疫苗接种意图。这些结果的实际意义讨论了有关建立受众信任和评估当前的行业实践。
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引用次数: 0
Your growth is my growth: examining sharenting behaviours from a multiparty privacy perspective 你的成长就是我的成长:从多方隐私的角度审视分享行为
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-06-12 DOI: 10.1080/22041451.2023.2216584
Zhaochang Peng
ABSTRACT Sharenting, a behaviour that parents share children’s personal information online, has brought about multiple privacy concerns and risks. Parents are criticised for violating children’s privacy and putting their identities at risk of being stolen. Existing sharenting studies tried to explain the sharenting behaviour based on the assumption that shared content is solely owned by children. This study, adopting a multiparty privacy perspective, proposed that sharenting content includes information owned solely by children and co-owned by parents and children, emphasizing the importance of recognizing information co-ownership by parents. By conducting 16 in-depth interviews, the current study investigated parents’ perceptions of sharenting content and explored factors that may influence sharenting behaviours. Results indicated that parents have a misunderstanding of information ownership and are unaware of children’s rights to co-owned information. Also, the sharenting behaviours are also influenced by audiences’ comments, family members’ privacy perceptions, cultural values, and exposure to negative news.
家长在网上分享孩子个人信息的行为“分享”(Sharenting)带来了多重隐私问题和风险。家长们因侵犯孩子的隐私并将他们的身份置于被窃取的风险中而受到批评。现有的分享研究试图基于共享内容完全由孩子拥有的假设来解释分享行为。本研究采用多方隐私视角,提出共享内容包括儿童单独拥有的信息和父母与儿童共同拥有的信息,强调了承认父母共同拥有信息的重要性。本研究通过16次深度访谈,调查了家长对“分享”内容的看法,并探讨了可能影响“分享”行为的因素。结果表明,家长对信息所有权存在误解,不了解儿童共同拥有信息的权利。此外,分享行为还受到受众评论、家庭成员隐私观念、文化价值观和负面新闻的影响。
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引用次数: 1
When rites go wrong: the impact of failed rituals of news sharing 当仪式出错:失败的新闻分享仪式的影响
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-06-12 DOI: 10.1080/22041451.2023.2213505
A. Duffy, Kym Campbell
ABSTRACT When people share news stories on social media, they appeal to transcendent values: showing care, creating a community, seeking certainty, or demonstrating competence. This places news sharing in the realm of ritual actions. This is not always successful, however. This paper argues that failure of these rituals indicates their importance and shows how news-sharing rituals adapt to maintain their relevance in an environment dominated by the smartphone and influenced the fear of misinformation. Twelve focus groups discussed news sharing and the discussions suggested first what kind of transcendent ritual values are important when sharing news; second, what happens when the ritual fails; and third how the ritual adapts in the face of failure to maintain appeals to transcendent values. It offers evidence to challenge the myth of the media centre, and to question the role of the individual taking personal responsibility for the adaptation of ritual behaviour that contributes to the cohesion and survival of communities.
当人们在社交媒体上分享新闻故事时,他们呼吁超越的价值观:表示关心,创建社区,寻求确定性或展示能力。这将新闻分享置于仪式行为的领域。然而,这并不总是成功的。本文认为,这些仪式的失败表明了它们的重要性,并显示了新闻分享仪式如何适应在智能手机主导的环境中保持其相关性,并影响了对错误信息的恐惧。12个焦点小组对新闻分享进行了讨论,首先提出了新闻分享时,什么样的超越性仪式价值是重要的;第二,当仪式失败时会发生什么;第三,面对无法维持对超越价值的诉求,仪式是如何适应的。它提供了挑战媒体中心神话的证据,并质疑个人在适应有助于社区凝聚力和生存的仪式行为方面承担个人责任的角色。
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引用次数: 0
Falsehood and satire on social media: does partisan-motivated reasoning influence fake news sharing? 社交媒体上的虚假和讽刺:党派动机的推理是否影响了虚假新闻的分享?
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-06-12 DOI: 10.1080/22041451.2023.2217074
Yanfang Wu, B. Garrison
ABSTRACT This study seeks to uncover the mechanism of partisan-motivated reasoning acting on fake news evaluation and social media sharing through an online experiment. We found that, although political identification influences trustworthiness of news source and perceived levels of satire in fake news, Democrats view news outlets as more trustworthy than Republicans, and Republicans view fake news as more satirical than Democrats. We determined that political congruence or incongruence does not affect subjects’ ratings of veracity of fake news, which showed accuracy-motivated reasoning surpassed directional-motivated reasoning in the veracity evaluation process. This may be because trustworthiness and satire are types of information that are tied more closely to directional-motivated reasoning. For news diffusion, political identification and satire play a more important role in social media sharing. People are more likely to share satire. Moreover, Republicans tend to view fake news as more cynical and share fake news with a larger audience.
摘要本研究旨在通过一项在线实验,揭示党派动机推理对假新闻评估和社交媒体分享的作用机制。我们发现,尽管政治认同影响新闻来源的可信度和假新闻的讽刺程度,但民主党人认为新闻媒体比共和党人更值得信赖,共和党人认为假新闻比民主党人更具讽刺意味。我们确定政治一致性或不一致性不影响受试者对假新闻真实性的评级,这表明准确性动机推理在真实性评估过程中优于方向性动机推理。这可能是因为可信度和讽刺是与方向性动机推理联系更紧密的信息类型。对于新闻传播而言,政治认同和讽刺在社交媒体分享中扮演着更重要的角色。人们更有可能分享讽刺作品。此外,共和党人往往认为假新闻更愤世嫉俗,并与更多的观众分享假新闻。
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引用次数: 0
Rowling, Potterheads and why ‘The best way to manage a crisis is to prevent one’: Twitter communication analysis 罗琳,《哈利波特迷》,以及为什么“管理危机的最佳方式是预防危机”:推特传播分析
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-05-11 DOI: 10.1080/22041451.2023.2206327
Hannah Ravell
ABSTRACT Since 2007, celebrity author J.K. Rowling has disseminated retroactive reconstruction (retcon) statements via social media that seemingly seek to expand character diversity in her transmedial Wizarding World of the Harry Potter franchise. In response, fans have used Twitter to call out the difference between Rowling’s assertions of diversity and actual diversity they consider authoritative or ‘canon’. Thus, Rowling’s retcon statements, rather than enhancing her reputation and audience experiences, have instead created Public Relations (PR) challenges. Focusing on Rowling’s 2019 comments regarding Dumbledore and Grindelwald’s relationship in Fantastic Beasts: The Crimes of Grindelwald and the PR crisis they precipitated on Twitter, Rowling’s communication strategies in response to the PR challenge of reputational damage done by her Twitter statements, are examined, especially through the lens of Coombs’ Situational Crisis Communication Theory.
自2007年以来,著名作家j·k·罗琳通过社交媒体传播“回溯重建”(retcon)言论,似乎是为了扩大《哈利·波特》系列跨媒体魔法世界中的角色多样性。作为回应,粉丝们在推特上指出了罗琳主张的多样性与他们认为权威或“经典”的实际多样性之间的区别。因此,罗琳的反驳言论并没有提高她的声誉和观众体验,反而给公共关系带来了挑战。以罗琳2019年在《神奇动物:格林德沃之罪》中关于邓布利多和格林德沃关系的评论以及他们在推特上引发的公关危机为重点,通过库姆斯的情境危机传播理论,研究了罗琳在应对她的推特言论造成的声誉损害的公关挑战时的传播策略。
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引用次数: 0
An hibernal update 内部更新
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-04-03 DOI: 10.1080/22041451.2023.2226968
Terence Lee
Welcome to Issue No. 2 of 2023. In this issue, you will find a diverse selection of scholarly articles emanating from different places across our Asia-Pacific region as well as from Africa. This issue opens with a methodological piece that considers if a new research paradigm is needed to study the creative industries. It then shifts into a ‘representational’ mode, with one comparative piece examining media power in the construction of the aged-care debate in Australian and Malaysia, followed by a fascinating discussion of autism in Vietnamese digital news media. Discussion on COVID-19 continues in this issue with an article critiquing strategic tweets and stories from Chinese authorities during the pandemic. We also have an interesting qualitative study on the use of extension agents in connecting rural people to food security programs in eastern Tigray, Ethiopia. The issue concludes with two papers focusing on two different aspects of Aotearoa New Zealand: biodiversity conservation and post-gay identities. The former explores the communication of the Predator Free 2050 Strategy by the Department of Conservation, while the latter undertakes a narrative analysis of homomasculinity among gay and queer men in Aotearoa New Zealand. I am certain you will enjoy most, if not all, of the papers in this issue. Speaking of Aotearoa New Zealand, the 2023 Annual Conference of the Australian and New Zealand Communication Association (ANZCA) will take place in Wellington, the nation’s capital. The conference theme is ‘Ka mua, ka muri: Bridging communication pasts and futures’. As most of our readers know, Communication Research and Practice is an ANZCA journal and we would usually reserve a special issue dedicated to papers presented at the conference. There is nothing like being in-attendance and in-person, so do consider joining us in November 2023. More information can be obtained from the conference website (www.anzca2023. com), which notes on the homepage:
欢迎来到2023年第2期。在这一期中,你会发现来自亚太地区和非洲不同地方的各种学术文章。这个问题以方法论的部分开始,考虑是否需要一种新的研究范式来研究创意产业。然后,它转变为一种“代表性”模式,其中一篇比较文章研究了澳大利亚和马来西亚在老年人护理辩论中构建的媒体力量,随后是越南数字新闻媒体中自闭症的有趣讨论。关于新冠肺炎的讨论在本期中继续进行,一篇文章批评了中国当局在大流行期间的战略推文和故事。我们还开展了一项有趣的定性研究,内容是利用推广机构将埃塞俄比亚提格雷东部的农村人口与粮食安全项目联系起来。这期杂志以两篇论文结尾,重点关注新西兰奥特罗阿的两个不同方面:生物多样性保护和后同性恋身份。前者探讨了环境保护部的“2050年无捕食者战略”的传播,而后者则对新西兰奥特罗阿的同性恋和酷儿男性中的男同性恋进行了叙事分析。我相信你会喜欢本期的大部分文章,如果不是全部的话。说到新西兰,澳大利亚和新西兰通信协会(ANZCA)的2023年年会将在新西兰首都惠灵顿举行。会议的主题是“Ka mua, Ka muri:连接沟通的过去和未来”。我们的大多数读者都知道,《传播研究与实践》是ANZCA的期刊,我们通常会为会议上发表的论文预留一个特刊。没有什么比亲临现场更好的了,所以请考虑在2023年11月加入我们。更多信息可从会议网站(www.anzca2023)获得。),并在网页上注明:
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引用次数: 0
Assembling stories tweet by tweet: strategic narratives from Chinese authorities on Twitter during the COVID-19 pandemic 一条条推文聚合故事:新冠肺炎大流行期间中国当局在推特上的战略叙事
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-03-29 DOI: 10.1080/22041451.2023.2188699
Pablo Moral, Guillermo Marco
ABSTRACT Combining computational and qualitative methods, this research presents a novel approach to the analysis of China’s digital diplomacy. The study explores the main strategic narratives disseminated by the Chinese Communist Party on Twitter during the first year of the COVID-19 pandemic. To identify the narratives, a sequential design was conducted. First, topic modelling was implemented to a sample of 189,708 tweets in English published by 163 Chinese authorities from January 1st, 2020, to March 11th, 2021. Second, the strategic narratives framework was applied to distinguish thematic and structural patterns among the most representative tweets of the main topics revealed. The findings expose how China tried to rationalise challenging events in accordance with its pre-established system and identity narratives. The antagonism to the West, the promotion of a new style of global leadership, the rejection of criticism, and the legitimation of projects abroad characterised China’s digital endeavours to influence international audiences.
本研究将计算方法与定性方法相结合,提出了一种分析中国数字外交的新方法。该研究探讨了中国共产党在2019冠状病毒病大流行的第一年在推特上传播的主要战略叙事。为了确定叙事,进行了顺序设计。首先,对163个中国权威机构从2020年1月1日至2021年3月11日发布的189708条英文推文进行主题建模。其次,运用战略叙事框架,在揭示的主要话题中最具代表性的推文中区分主题和结构模式。研究结果揭示了中国如何试图根据其预先建立的制度和身份叙事来合理化具有挑战性的事件。与西方的对抗,推动一种新的全球领导风格,拒绝批评,以及将海外项目合法化,这些都是中国影响国际受众的数字努力的特点。
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引用次数: 0
Passivity and exclusion: media power in the construction of the aged-care debate in Australia and Malaysia 被动性与排他性:媒体权力在澳洲与马来西亚养老辩论建构中的作用
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-03-29 DOI: 10.1080/22041451.2023.2188702
M. Imran, Kathryn Bowd
ABSTRACT This article explores relationships between media power and older people in Western and non-Western settings, utilising the examples of Australia and Malaysia. Drawing on Fairclough’s three-dimensional critical discourse analysis and a dataset of articles from Australian and Malaysian newspapers, it reveals that despite differences in journalistic practices in the two countries there is a common thread of disparate representation of voices of older people and elites in news about older people. This demonstrates the exercise of power by journalists – and the influence of broader media and socio-political environments – in sustaining and reproducing social inequalities, including opportunities for people to have their stories and issues portrayed fairly and accurately. While the lack of critical engagement by Malaysian journalists can be linked to social norms and ideas of Asian-based development journalism, the absence of critical engagement from the Australian news media can be seen as conflicting with their Fourth Estate watchdog role.
本文以澳大利亚和马来西亚为例,探讨了西方和非西方背景下媒体权力与老年人之间的关系。利用费尔克劳的三维批判性话语分析和澳大利亚和马来西亚报纸的文章数据集,它揭示了尽管两国的新闻实践存在差异,但在关于老年人的新闻中,老年人和精英的声音的不同代表是一条共同的线索。这表明记者行使权力——以及更广泛的媒体和社会政治环境的影响——维持和再现社会不平等,包括人们的故事和问题得到公平和准确描绘的机会。虽然马来西亚记者缺乏批判性参与可能与亚洲发展新闻的社会规范和理念有关,但澳大利亚新闻媒体缺乏批判性参与可能被视为与其第四等级监督角色相冲突。
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引用次数: 1
Extended-mixed methods: a new research paradigm for the creative industries 扩展混合方法:创意产业研究的新范式
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-03-17 DOI: 10.1080/22041451.2023.2167512
J. Fulton, S. Kerrigan, P. McIntyre
ABSTRACT Quantitative, qualitative and mixed methods designs are accepted approaches to researching the creative industries. However, while these bring a depth of understanding, they do not generally include an understanding of the ‘making’ of a creative artefact; practitioners in the creative industries make creative products. A first-hand examination of the ‘making’, via an approach such as creative practice as research, provides a much-needed account of creative activity in the creative industries. But we take this argument further and provide a rationale for using creative practice as research alongside quantitative and qualitative approaches in a new research approach called extended-mixed methods. This paper discusses this approach and demonstrates that it can be defended within a constructionist epistemology.
定量、定性和混合方法是研究创意产业的常用方法。然而,尽管这些方法能够带来深度理解,但它们通常不包括对创造性人工制品“制作”的理解;创意产业的从业者制作创意产品。通过创造性实践研究等方法,对“制作”进行第一手检查,为创造性产业中的创造性活动提供了急需的说明。但我们将这一论点进一步深入,并在一种名为扩展混合方法的新研究方法中,为将创造性实践与定量和定性方法一起作为研究提供了一个基本原理。本文讨论了这一方法,并证明它可以在建构主义认识论中进行辩护。
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引用次数: 0
Post-gay identities: narrative analysis of homomasculinity among gay and queer men in Aotearoa New Zealand 后同性恋身份:新西兰奥特罗阿男同性恋和酷儿男同性恋的叙事分析
IF 1.2 Q3 COMMUNICATION Pub Date : 2023-02-07 DOI: 10.1080/22041451.2023.2167509
Martin Kaulback, Elena Maydell
ABSTRACT The development of queer theory in gender studies has provided multiple possibilities to investigate different aspects of gender construction and performance among people who identify as different from the dominant heterosexual norm. This narrative inquiry examines the identities of gay and queer men in Aotearoa New Zealand, as narrated in semi-structured interviews, with most of them recorded via virtual interactions during the COVID-19 lockdown in March-April of 2020. Narrative analysis of the participants’ stories focuses on how gay and queer individuals navigate their lives as non-normative men who are Othered by traditional, hegemonic and hierarchical masculinity. This research explores how these narratives of post-gay identities contest and move beyond heteronormativity, striving for a liberated presentation of individual self where sexuality is no longer a defining characteristic but one of many on a spectrum.
酷儿理论在性别研究中的发展为研究不同于主流异性恋规范的人群的性别建构和表现提供了多种可能性。这一叙事调查研究了新西兰奥特罗阿男同性恋和酷儿的身份,以半结构化采访的方式进行了叙述,其中大部分采访是在2020年3月至4月COVID-19封锁期间通过虚拟互动记录的。参与者的故事的叙事分析侧重于同性恋和酷儿个人如何导航他们的生活作为非规范的男人,他们是由传统的,霸权的和等级森严的男子气概。本研究探讨了这些后同性恋身份的叙述是如何竞争并超越异性恋规范的,在性取向不再是一个定义特征,而是众多特征之一的情况下,努力实现个人自我的解放。
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引用次数: 0
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Communication Research and Practice
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