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Conceptualising communication: a survey of introduction to communication university units 传播的概念化:传媒大学单元导论调查
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-04-03 DOI: 10.1080/22041451.2021.1964049
T. Thomson, Glen Thomas, L. Irvine
ABSTRACT Communication skills are essential to employment and to society’s smooth functioning. Universities are a prime environment for students to learn and hone these skills. However, communication within the academy has historically been conceptualised narrowly due to logocentric forces. When students experience different communication modes, it tends to be in a siloed fashion where they learn about one skill at a time, leading to a fragmented, uneven experience. As such, this study seeks to understand how communication is defined, assessed, and supported in Australian university introduction to communication classes. It does this first through reviewing relevant unit outlines to see how they define and position communication by mode (written, spoken, or visual). Second, using a national survey, academics who coordinate relevant units provided more concrete details about how their units are structured, supported, and about barriers that exist for equipping communication students to work in today’s multi-modal digital world.
沟通技巧对就业和社会的顺利运转至关重要。大学是学生学习和磨练这些技能的主要环境。然而,由于以符号为中心的力量,学院内部的交流在历史上一直被狭隘地概念化。当学生们经历不同的交流模式时,往往是一种孤立的方式,他们一次只学习一种技能,导致了一种支离破碎、不平衡的体验。因此,本研究旨在了解沟通是如何定义、评估和支持澳大利亚大学的沟通课程介绍的。它首先通过回顾相关单元大纲来了解它们如何定义和定位交流模式(书面、口头或视觉)。其次,通过一项全国调查,协调相关单元的学者提供了更多具体的细节,说明他们的单元是如何构建的,支持的,以及在当今多模式数字世界中装备通信专业学生工作的障碍。
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引用次数: 2
Smoke knows no boundaries: how Malaysian newspapers frame no-smoking policy 烟是没有边界的:马来西亚报纸是如何制定禁烟政策的
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-04-03 DOI: 10.1080/22041451.2021.1917804
Sheau Wen Ong
ABSTRACT Morbidity and mortality associated with tobacco use pose a serious health challenge worldwide, especially in low- and middle-income countries, including Malaysia. This empirical study examined how six major Malaysian newspapers presented a no-smoking policy issue using two key dimensions of framing: story theme and tone of coverage. The content analysis (N = 820 articles) revealed that the no-smoking policy was primarily depicted as a law enforcement issue rather than health effects, economic impact, or individual choice. Overall, no-smoking stories were described using a positive tone. Whereas mainstream media often presented a favourable view of the issue, alternative media were more likely to present it in a neutral and balanced manner. The findings of this study can help policymakers to comprehend the complexities surrounding the challenges of developing and sustaining public health policies, and more importantly, the importance of pursuing a policy devoid of partisan sentiment.
与烟草使用相关的发病率和死亡率在世界范围内构成了严重的健康挑战,特别是在包括马来西亚在内的低收入和中等收入国家。本实证研究考察了六家马来西亚主要报纸如何使用框架的两个关键维度:故事主题和报道基调来提出禁烟政策问题。内容分析(N = 820篇文章)显示,禁烟政策主要被描述为一个执法问题,而不是健康影响、经济影响或个人选择。总的来说,禁烟故事都是用积极的语气来描述的。虽然主流媒体经常对这个问题提出有利的看法,但替代媒体更可能以中立和平衡的方式提出这个问题。这项研究的结果可以帮助决策者理解围绕制定和维持公共卫生政策的挑战的复杂性,更重要的是,追求一项没有党派情绪的政策的重要性。
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引用次数: 2
Letting the team down? Examining sport fans reactions to Aaron Smith’s ‘Toilet Tryst’ on social media 让团队失望?调查体育迷对亚伦·史密斯在社交媒体上的“厕所幽会”的反应
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-04-03 DOI: 10.1080/22041451.2021.1905942
J. Jackson, Jagadish Thaker
ABSTRACT Recent scholarly attention in the field of sports crisis communication has focused on audience reception and participation in crisis communication messages in digital and social media. While studies find that fans launch their own defence of their favourite stars, a comparative analysis of fan enacted crisis communication across multiple social media networks is lacking. This study extends Situational Crisis Communication Theory in the context of athlete reputational crises (ARCs) and examines the use of crisis communication messages in the sporting arena through a study of New Zealand’s All Black Aaron Smith’s 2016 ‘Toilet Tryst’. It builds on previous findings by comparatively analysing 1) the crisis communication messages voiced by Smith and All Blacks management; 2) associated elite opinion in media coverage; and 3) comparative analysis of communication strategies used by fans across a range of social media networks. While Smith and All Blacks employed traditional strategies of apology, we found that fans on social media often defended Smith and the All Blacks, and used newer strategies of expression of disappointment and humour to diminish and curtail reputational impact. However, while there was a little variation in crisis response strategies between the social media networks, there was more within the sub-rhetorical spaces within a social media platform. Implications for and future research in sport fans social media crisis communication strategies are discussed.
近年来,体育危机传播领域的学术关注主要集中在数字和社交媒体中受众对危机传播信息的接受和参与。虽然研究发现,粉丝会为自己喜欢的明星发起自己的辩护,但缺乏对粉丝在多个社交媒体网络上发起的危机沟通的比较分析。本研究在运动员声誉危机(arc)的背景下扩展了情境危机沟通理论,并通过对新西兰全黑运动员亚伦·史密斯2016年“厕所约会”的研究,检验了危机沟通信息在体育竞技场上的使用。本文在前人研究成果的基础上,通过对比分析:1)史密斯和全黑队管理层发出的危机沟通信息;2)媒体报道中的关联精英意见;3)粉丝在各种社交媒体网络上的传播策略对比分析。虽然史密斯和全黑队采用了传统的道歉策略,但我们发现,社交媒体上的球迷经常为史密斯和全黑队辩护,并使用表达失望和幽默的新策略来减少和减少声誉影响。然而,尽管社交媒体网络之间的危机应对策略存在一些差异,但在社交媒体平台内的次修辞空间内存在更多差异。讨论了体育迷社交媒体危机传播策略的启示和未来研究。
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引用次数: 7
Signifying nothing: the hyperreal politics of ‘apolitical’ games 无意义:“非政治”游戏的超真实政治
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-03-22 DOI: 10.1080/22041451.2021.1902167
Adam W. Ruch
ABSTRACT Developers of AAA videogames which feature recognizable military forces, governmental law enforcement agencies, and geopolitical conflicts routinely make claims that their works do not make “political statements.” This article takes seriously the claims made by several developers, revealing their attempts to radically narrow the definition of the term “political.” Through a critical discourse analysis, this article will articulate several key theses held forth by the developers regarding systemic media and expressivity, the responsibility of the player, and the inevitable constraints of production and technology. These points are deployed by the developers to build an argument for a reduced scope of the term “political,” as well as to propose an ideological framing of videogames as an expressive medium, which ultimately serve to obscure the role that ideology plays in the production of videogames.
AAA级电子游戏的开发者通常会声称他们的作品不包含“政治声明”,这些游戏以公认的军事力量、政府执法机构和地缘政治冲突为特征。本文将认真对待一些开发者的声明,揭示他们试图从根本上缩小“政治”一词的定义。通过批判性话语分析,本文将阐述由开发者提出的关于系统媒体和表现力、玩家的责任以及制作和技术的不可避免的限制的几个关键论点。开发者利用这些观点来缩小“政治”一词的范围,并提出将电子游戏作为一种表达媒介的意识形态框架,这最终会模糊意识形态在电子游戏制作中的作用。
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引用次数: 2
Virtual gift donation on live streaming apps: the moderating effect of social presence 直播应用虚拟礼物捐赠:社交在场的调节作用
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-03-15 DOI: 10.1080/22041451.2021.1889190
L. Lin
ABSTRACT Some types of live streaming platforms allow viewers to purchase virtual gifts and donate them to streamers. In the Greater China area, the purchase and donation of virtual gifts have created a unique ecological system where streamers benefit from splitting earnings with the platforms. This study aims to explore viewers’ motivation to participate in such systems. The concept of parasocial relationships is employed to examine the relationships between these viewers and streamers, whereas social presence theory is used to examine the relationships among viewers. The results of an online survey confirm that social presence moderates the relationships between parasocial relationships and other constructs. Meanwhile, constructs such as enjoyment, loyalty, and trust positively influence the virtual gift donation intention. The findings have both theoretical and practical implications.
某些类型的直播平台允许观众购买虚拟礼物并将其捐赠给主播。在大中华区,虚拟礼物的购买和捐赠创造了一个独特的生态系统,主播从与平台的收益分成中受益。本研究旨在探讨观众参与此类系统的动机。准社会关系的概念被用来检验这些观众和主播之间的关系,而社会存在理论被用来检验观众之间的关系。一项在线调查的结果证实,社会存在调节了副社会关系和其他构式之间的关系。同时,享受、忠诚、信任等构念正向影响虚拟礼物捐赠意愿。这些发现具有理论和实践意义。
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引用次数: 13
Navigating good news, bad news, and no news: issues associated with public and private communication online 浏览好消息,坏消息和没有消息:与公共和私人在线交流相关的问题
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-01-02 DOI: 10.1080/22041451.2021.1894702
Colleen E. Mills
Social media platforms are certainly at the centre of some contentious topics at the moment. At the top of the ‘hot topics’ list, when this issue of Communication Research and Practice went to print, was Facebook’s latest audacious move which prevented news outlets’ content from being accessed via its platform. Commentary and condemnation have been widespread. Media scholars, journalists, and politicians did not hold back when it came to expressing their concerns about Facebook’s reaction to the Australian Federal Government’s plans to pass into law its News Media Bargaining Code which, if passed by the Senate, will require internet tech platforms like Facebook to negotiate compensation for news publishers whose content is accessed using the tech platform’s news sharing function. Facebook’s decision to follow through on its threat to block all news publishers’ in the face of this legislation being passed by the Australian House of Representatives, the lower house of the Australian Parliament, meant that the estimated 14 million Australians who use Facebook daily were unable to view or share news content produced by local or international news publishers and users outside Australia were denied the opportunity to view or post content sourced from Australian outlets for several days. While the Australian Prime Minister Scott Morrison described Facebook’s decision to block news rather than agree to negotiate payments for publishers as Google Search did as ‘arrogant’ (Quoted in the Sydney Morning Herald, 18/2/21), it has been more graphically described as the ‘nuclear option’ (See Tim Murphy, Co-Editor of Newsroom, 2021, 18/2/ 21). Misha Ketchell (2021, 18/2/21), the Executive director of the Australian Edition of The Commentator labelled it ‘aggressive’, ‘a muscle-flex’ and ‘an attempt to throw its weight around’, in an article informed by analysis from leading Australia media scholars including Diana Bossio, a member of Communication Research and Practice Editorial Advisory Group. The action was also described as ‘holding its users hostage’ (John Anthony, 2021, 18/2/21); ‘grossly irresponsible’ (Chris Cooper, Executive Director of Reset, quoted on www.abc.net.au/news) and ‘dangerous’ by Maryke Steffens (AU Edition of The Commentator, 18/2/21). Julien Knight, Chairperson of the British Parliament’s digital, culture, media and sport committee went so far as to describe Facebook’s move as ‘this bullyboy action’ and suggested it will motivate legislators around the World to follow Australia’s example (Quoted in The Guardian, 2021, 18/2/21). With The Guardian framing Facebook’s motivation as ‘an attempt to bully a democracy’ (18/2/20), and others describing the company’s operating style in less than complementary terms, it is little wonder Facebook is facing an epic public relations crisis. Even in neighbouring New Zealand, where commentary can be less virulent, we saw Duncan Greive (2021), host of media podcast The Fold, describe Facebook as operating l
目前,社交媒体平台无疑处于一些有争议话题的中心。当这期《传播研究与实践》出版时,排在“热门话题”榜首的是Facebook最新的大胆举动,即阻止新闻媒体的内容通过其平台访问。评论和谴责之声不绝于耳。媒体学者、记者和政界人士毫不掩饰地表达了他们对Facebook对澳大利亚联邦政府计划通过《新闻媒体议价法》(News Media Bargaining Code)的反应的担忧。该法案如果在参议院获得通过,将要求Facebook等互联网技术平台就使用该技术平台的新闻分享功能访问内容的新闻出版商进行赔偿谈判。面对澳大利亚众议院,即澳大利亚议会下院通过的这项立法,Facebook决定兑现其威胁,阻止所有新闻出版商,意味着每天使用Facebook的大约1400万澳大利亚人无法查看或分享当地或国际新闻出版商制作的新闻内容,澳大利亚以外的用户几天内被剥夺了查看或发布来自澳大利亚媒体的内容的机会。虽然澳大利亚总理斯科特·莫里森称Facebook决定屏蔽新闻而不是像谷歌搜索那样同意与出版商协商付款是“傲慢的”(引用自《悉尼先驱晨报》,21年2月18日),但它被更直白地描述为“核选项”(参见Tim Murphy, Newsroom的联合编辑,2021年2月18日)。Misha Ketchell(2021年2月18日),《评论员》澳大利亚版的执行董事,在一篇文章中称其为“咄咄逼人”、“虚张声势”和“试图施加影响力”,该文章引用了澳大利亚主要媒体学者的分析,其中包括传播研究与实践编辑咨询小组成员Diana Bossio。这种行为也被描述为“挟持用户为人质”(John Anthony, 2021, 18/2/21);“非常不负责任”(克里斯·库珀,Reset的执行董事,引用www.abc.net.au/news)和“危险”(Maryke Steffens, 21年2月18日《评论员》的非盟版)。英国议会数字、文化、媒体和体育委员会主席朱利安·奈特(Julien Knight)甚至将Facebook的举动形容为“流氓行为”,并表示这将激励世界各地的立法者效仿澳大利亚的做法。(见注21)《卫报》将Facebook的动机定义为“企图欺凌民主国家”(18/2/20),而其他媒体则对该公司的运营风格进行了不相匹配的描述,难怪Facebook正面临着一场史诗般的公关危机。即使在评论不那么恶毒的邻国新西兰,我们也看到媒体播客The Fold的主持人邓肯·格里夫(2021年)将Facebook描述为“顽固的骡子”(引用于Stuff 18/2/21)。《传播研究与实践》2021年第7卷第1期1,1 - 5 https://doi.org/10.1080/22041451.2021.1894702
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引用次数: 0
Challenging post-communication: Beyond focus on a ‘few bad apples’ to multi-level public communication reform 挑战后传播:从关注“少数害群之马”到多层次的公共传播改革
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-01-02 DOI: 10.1080/22041451.2021.1876404
J. Macnamara
ABSTRACT Since declaration of post-truth as Oxford Dictionaries’ word of the year in 2016, studies show that ‘fake news’, ‘alternative facts’, and disinformation have continued unabated – and even increased. Fingers have pointed at individuals such as Donald Trump and the activities of Russian ‘troll farms’. Also, global outrage has risen in relation to the deceptive and manipulative practices of organisations such as Cambridge Analytica and social media oligopolies, notably Facebook. However, transdisciplinary research challenges the ‘few bad apples’ argument and proposes that a wide range of culprits are responsible for what this study calls post-communication. Based on a review of reports related to public communication practices, and key informant interviews, this discussion proposes that reforms are required at three levels: top-down, such as updated regulation and legislation; bottom-up, including new approaches to media literacy; and increased attention to ethics and standards by professionals in advertising, marketing, public relations, government and political communication, and journalism.
自2016年《牛津词典》宣布后真相为年度词汇以来,研究表明,“假新闻”、“另类事实”和虚假信息的使用有增无减,甚至有所增加。人们把矛头指向了唐纳德·特朗普(Donald Trump)等个人以及俄罗斯“巨魔农场”(troll farms)的活动。此外,全球对剑桥分析公司(Cambridge Analytica)和社交媒体寡头(尤其是Facebook)等组织的欺骗和操纵行为的愤怒有所上升。然而,跨学科研究挑战了“少数坏苹果”的观点,并提出,该研究所称的“后沟通”是由多种罪魁祸首造成的。根据对与公共传播实践有关的报告的审查和对关键线人的采访,本文提出需要在三个层面进行改革:自上而下,如更新法规和立法;自下而上,包括媒体素养的新方法;广告、市场营销、公共关系、政府和政治沟通以及新闻专业人员对道德和标准的关注也在增加。
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引用次数: 3
Malaysian press laws violate social responsibility and press freedom 马来西亚的新闻法违反了社会责任和新闻自由
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-01-02 DOI: 10.1080/22041451.2020.1824436
Abhijit Mazumdar, Arron Richard Riffle
ABSTRACT This study researched how Malaysian press law prevents journalists from discharging their duties. Using social responsibility theory of the press, the research highlighted how the Malaysian press law can interfere with journalists providing objective news content to the audience. This research brought to the forefront how the country’s press law adversely impacts on press freedom and thereby ethical conduct of media outlets. The study brought out various provisions of the law that are an impediment to objective news reporting and suggested the setting up of a non-governmental organisation in Malaysia to arbitrate cases against the press in order to ensure press freedom in the country.
摘要本研究探讨马来西亚新闻法如何阻碍新闻记者履行其职责。运用新闻社会责任理论,研究强调了马来西亚新闻法如何干扰记者向受众提供客观的新闻内容。这项研究将该国的新闻法如何对新闻自由产生不利影响,从而对媒体的道德行为产生不利影响带到最前沿。这项研究提出了妨碍客观新闻报道的各种法律规定,并建议在马来西亚设立一个非政府组织,对针对新闻界的案件进行仲裁,以确保该国的新闻自由。
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引用次数: 2
‘Everything is dimming out, little by little:’ examining self-censorship among Venezuelan journalists “一切都在一点一点地黯淡下来”:审视委内瑞拉记者的自我审查
IF 1.2 Q3 COMMUNICATION Pub Date : 2021-01-02 DOI: 10.1080/22041451.2020.1824435
Paromita Pain, Ezequiel Korin
ABSTRACT Using the conceptual frameworks of professional reflexivity and collective professional autonomy, our in-depth interviews with 25 journalists from Venezuela show that years of anti-press violence have ensured an atmosphere where journalists self-censor as the norm and where, through different forms, self-censorship has become a part of news routines. Journalists, especially those with over ten years of experience, clearly distinguished between self-censorship and other forms of suppression, but self-censorship has become so prevalent and infused in daily news routines, and so deeply internalised and reinforced that younger journalists and recent entrants into the profession consider self-censorship an integral part of their professional identity.
利用专业反身性和集体专业自治的概念框架,我们对来自委内瑞拉的25名记者进行了深入采访,结果表明,多年的反新闻暴力确保了记者自我审查成为规范的氛围,并且通过不同形式,自我审查已成为新闻惯例的一部分。记者,特别是那些有十年以上经验的记者,清楚地区分了自我审查和其他形式的压制,但自我审查已经变得如此普遍,并融入了日常新闻程序,并且如此深刻地内化和加强,以至于年轻记者和新进入这一职业的人认为自我审查是他们职业身份的一个组成部分。
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引用次数: 8
Sharenting and parents’ digital literacy: an agenda for future research 分享和父母的数字素养:未来研究的议程
IF 1.2 Q3 COMMUNICATION Pub Date : 2020-12-01 DOI: 10.1080/22041451.2020.1847819
Renee Barnes, A. Potter
ABSTRACT The responsibility for protecting children in the digital environment is perceived to be that of parents who are provided with multiple guidelines for monitoring children’s screen time and online use. The societal understanding that parents are responsible for supervising– and controlling– their children’s online behaviour is clear. As a result, studies have tended to focus on parents’ digital literacy in relation to these policing and managing responsibilities. A growing body of research, however, has examined parents’ behaviour creating their own digital narratives using personal information and photographs of their children through ‘sharenting’. This paper contrasts parents’ digital literacy as publishers of personal information and narratives with their designated role in policing and managing their children’s media use. Parental power in this context inevitably extends to the control of their children’s privacy, however our study indicates breaches of children’s privacy by ‘sharenting’ practices is frequently not recognised or fully understood by parents.
在数字环境中保护儿童的责任被认为是父母的责任,父母需要提供多种指导方针来监控儿童的屏幕时间和在线使用情况。社会对父母有责任监督和控制孩子上网行为的理解是显而易见的。因此,研究倾向于关注父母的数字素养与这些监管和管理责任的关系。然而,越来越多的研究调查了父母通过“分享”的方式,利用孩子的个人信息和照片创造自己的数字故事的行为。本文将父母作为个人信息和叙述的发布者的数字素养与他们在监督和管理孩子的媒体使用方面的指定角色进行了对比。在这种情况下,父母的权力不可避免地延伸到对孩子隐私的控制,然而,我们的研究表明,父母通常不会意识到或完全理解“分享”行为对孩子隐私的侵犯。
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引用次数: 27
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