The first batch of Tax Amnesty policy in Indonesia can affect the economy in other countries because of international cooperation, especially in ASEAN. This study tried to see the cointegration and the causality between stock market indices in the Big 5 ASEAN countries before the policy (October 5th 2015-July 01st 2016), during the policy (July 03rd 2016 - September 30th 2016), and after the policy (October 03rd 2016 - November 04th 2016). The data used is the closing value of daily stock market indices of the Big 5 countries in the ASEAN during those periods. The results showed that there is no cointegration relationship before and during the implementation of the first batch of Tax Amnesty policy. Otherwise, there is a cointegration relationship after the policy implemented. In addition, there is a causality relationship for the stock market index before the policy, such as Indonesia (JKSE) affects Singapore (STI) and Thailand (SET), while the Philippines (PSEi) affects Thailand (SET). During the policy, Thailand (SET) affects Indonesia (JKSE) and the Philippines (PSEi), while the Philippines (PSEi) affects Thailand (SET). After the policy, Thailand (SET) and Singapore (STI) affect each other, while Thailand (SET) affects Malaysia (KLCI).
{"title":"Kointegrasi dan kausalitas pasar saham Big 5 ASEAN: Tax Amnesty gelombang I","authors":"Loe Irene Kusuma, N. Anggun, G. Memarista","doi":"10.14414/JBB.V6I2.1300","DOIUrl":"https://doi.org/10.14414/JBB.V6I2.1300","url":null,"abstract":"The first batch of Tax Amnesty policy in Indonesia can affect the economy in other countries because of international cooperation, especially in ASEAN. This study tried to see the cointegration and the causality between stock market indices in the Big 5 ASEAN countries before the policy (October 5th 2015-July 01st 2016), during the policy (July 03rd 2016 - September 30th 2016), and after the policy (October 03rd 2016 - November 04th 2016). The data used is the closing value of daily stock market indices of the Big 5 countries in the ASEAN during those periods. The results showed that there is no cointegration relationship before and during the implementation of the first batch of Tax Amnesty policy. Otherwise, there is a cointegration relationship after the policy implemented. In addition, there is a causality relationship for the stock market index before the policy, such as Indonesia (JKSE) affects Singapore (STI) and Thailand (SET), while the Philippines (PSEi) affects Thailand (SET). During the policy, Thailand (SET) affects Indonesia (JKSE) and the Philippines (PSEi), while the Philippines (PSEi) affects Thailand (SET). After the policy, Thailand (SET) and Singapore (STI) affect each other, while Thailand (SET) affects Malaysia (KLCI).","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115151065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyse the influence of financial performance toward bond rating of banking industry in the Indonesia Stock Exchange. The financial performance variables examined in this study include liquidity, profitability, capitalization, and asset quality. The Sample was selected using purposive sampling method. Populations of this research were taken from the banks, listed in Indonesia Stock Exchange in 2011-2015. The total population was 42 banks and only 10 of them meet the criteria. The data were analyzed using multiple regression analysis to test the hypothesis. The results of the research show that profitability has a positive influence to the bond rating, while liquidity, capitalization, and asset quality has a negative influence to the bond rating. This study imply that banks need to improve their profitabilities while maintaining their liquity risk, capital level and asset quality in order to enhance their bond ratings.
{"title":"Pemeringkatan obligasi industri perbankan di Bursa Efek Indonesia berdasarkan kinerja keuangan bank","authors":"Rohyawati Sholihin Arpadika","doi":"10.14414/jbb.v6i2.995","DOIUrl":"https://doi.org/10.14414/jbb.v6i2.995","url":null,"abstract":"The purpose of this study is to analyse the influence of financial performance toward bond rating of banking industry in the Indonesia Stock Exchange. The financial performance variables examined in this study include liquidity, profitability, capitalization, and asset quality. The Sample was selected using purposive sampling method. Populations of this research were taken from the banks, listed in Indonesia Stock Exchange in 2011-2015. The total population was 42 banks and only 10 of them meet the criteria. The data were analyzed using multiple regression analysis to test the hypothesis. The results of the research show that profitability has a positive influence to the bond rating, while liquidity, capitalization, and asset quality has a negative influence to the bond rating. This study imply that banks need to improve their profitabilities while maintaining their liquity risk, capital level and asset quality in order to enhance their bond ratings.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124086754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Micro, Small, and Medium Entreprises (MSMEs) have a very important role for developing and increasing Indonesia economy. MSMEs contribution on the Gross Domestic Product (GDP) up to 60.64% and supply manpower up to 97%. However, this potency still accompanied by violations that occurred mainly in the food sector. One of the reason is there are a lot of bussiness activity is not in accordance with proper business ethics. This study analyzes the role of Islamic business ethics on the MSMEs performance. Descriptive analysis method is used to analyze the entrepreneur perception on Islamic Bussiness Ethics, while role of Islamic business ethics on the performance of MSMEs is analyzed with Partial Least Square-Structural Equation Modelling (PLS-SEM). Primary data were collected through online questionnaires and deep interviews to food SMEs muslim businessmen in Bogor City. Results show that the Islamic bussiness ethics has a positive effect on the MSMEs performance.
{"title":"Peran etika bisnis Islam terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) pangan di Kota Bogor","authors":"Salahuddin El Ayyubi, Sausan Anggi Anggraini","doi":"10.14414/JBB.V6I2.1299","DOIUrl":"https://doi.org/10.14414/JBB.V6I2.1299","url":null,"abstract":"Micro, Small, and Medium Entreprises (MSMEs) have a very important role for developing and increasing Indonesia economy. MSMEs contribution on the Gross Domestic Product (GDP) up to 60.64% and supply manpower up to 97%. However, this potency still accompanied by violations that occurred mainly in the food sector. One of the reason is there are a lot of bussiness activity is not in accordance with proper business ethics. This study analyzes the role of Islamic business ethics on the MSMEs performance. Descriptive analysis method is used to analyze the entrepreneur perception on Islamic Bussiness Ethics, while role of Islamic business ethics on the performance of MSMEs is analyzed with Partial Least Square-Structural Equation Modelling (PLS-SEM). Primary data were collected through online questionnaires and deep interviews to food SMEs muslim businessmen in Bogor City. Results show that the Islamic bussiness ethics has a positive effect on the MSMEs performance.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115618515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengkaji factor-faktor yang mempengaruhi perilaku investor ketika melakukan keputusan investasi ditinjau dari Teori Reasoned Action. Penelitian melibatkan 190 investor di pasar modal Indonesia dan analisis dilakukan dengan regresi linier berganda. Uji hipotesis dengan t-test untuk menguji pengaruh variabel independen secara parsial terhadap variabel dependen. Hasilnya menunjukkan bahwa Faktor Makro berpengaruh positif signifikan terhadap informasi teknikal. Informasi keuangan, faktor makro dan norma subyektif berpengaruh positif dan signifikan terhadap niat investor. Niat investor dan informasi keuangan berpengaruh positif signifikan terhadap keputusan investasi. Lebih jauh hasil penelitian ini menjelaskan bahwa informasi keuangan memegang kontribusi besar dalam membentuk niat investor dan keputusan investasi.
{"title":"Pengambilan keputusan investasi Investor di pasar modal indonesia ditinjau dari Teori reasoned action","authors":"Indra Listyarti","doi":"10.14414/JBB.V7I2.1461","DOIUrl":"https://doi.org/10.14414/JBB.V7I2.1461","url":null,"abstract":"Penelitian ini bertujuan untuk mengkaji factor-faktor yang mempengaruhi perilaku investor ketika melakukan keputusan investasi ditinjau dari Teori Reasoned Action. Penelitian melibatkan 190 investor di pasar modal Indonesia dan analisis dilakukan dengan regresi linier berganda. Uji hipotesis dengan t-test untuk menguji pengaruh variabel independen secara parsial terhadap variabel dependen. Hasilnya menunjukkan bahwa Faktor Makro berpengaruh positif signifikan terhadap informasi teknikal. Informasi keuangan, faktor makro dan norma subyektif berpengaruh positif dan signifikan terhadap niat investor. Niat investor dan informasi keuangan berpengaruh positif signifikan terhadap keputusan investasi. Lebih jauh hasil penelitian ini menjelaskan bahwa informasi keuangan memegang kontribusi besar dalam membentuk niat investor dan keputusan investasi.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125982810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini menganalisis kinerja keuangan dengan menggunakan metode Economic Value Added (EVA) dan Market Value Added (MVA), dan juga merupakan studi kasus yang menggunakan laporan keuangan perusahaan dalam perhitungannya. Penelitian ini bertujuan untuk mengukur dan membandingkan kinerja keuangan PT. Telekomunikasi Indonesia, Tbk, dan PT. Indosat, Tbk pada periode tahun 2013-2017 dengan menggunakan metode EVA dan MVA. Dari hasil penelitian menggunakan metode EVA dan MVA, hasil yang didapat bahwa PT. Telekomunikasi Indonesia, Tbk merupakan perusahaan yang mampu memberikan nilai EVA yang positif (EVA>0) selama lima tahun berturut-turut dan memberikan nilai pasar saham yang positif ditunjukkan dengan nilai MVA yang positif (MVA>0) pada 2013-2017. Diikuti dengan PT. Indosat, Tbk yang hanya mampu memberikan nilai EVA positif (EVA>0) pada tahun 2016-2017 saja dan memberikan nilai tambah pasar positif (MVA>0) pertahunnya dari periode tahun 2013-2017.
{"title":"Analisis kinerja keuangan menggunakan metode economic value added (eva) dan market value added (mva) pada pt. Telekomunikasi indonesia (persero) tbk dan pt. Indosat tbk periode 2013-2017","authors":"Mella Eka Crysdayanti","doi":"10.14414/jbb.v7i2.1272","DOIUrl":"https://doi.org/10.14414/jbb.v7i2.1272","url":null,"abstract":"Penelitian ini menganalisis kinerja keuangan dengan menggunakan metode Economic Value Added (EVA) dan Market Value Added (MVA), dan juga merupakan studi kasus yang menggunakan laporan keuangan perusahaan dalam perhitungannya. Penelitian ini bertujuan untuk mengukur dan membandingkan kinerja keuangan PT. Telekomunikasi Indonesia, Tbk, dan PT. Indosat, Tbk pada periode tahun 2013-2017 dengan menggunakan metode EVA dan MVA. Dari hasil penelitian menggunakan metode EVA dan MVA, hasil yang didapat bahwa PT. Telekomunikasi Indonesia, Tbk merupakan perusahaan yang mampu memberikan nilai EVA yang positif (EVA>0) selama lima tahun berturut-turut dan memberikan nilai pasar saham yang positif ditunjukkan dengan nilai MVA yang positif (MVA>0) pada 2013-2017. Diikuti dengan PT. Indosat, Tbk yang hanya mampu memberikan nilai EVA positif (EVA>0) pada tahun 2016-2017 saja dan memberikan nilai tambah pasar positif (MVA>0) pertahunnya dari periode tahun 2013-2017.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127640458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and celebrity endorsement on brand loyalty of Wardah face powder in Surabaya. Data collected with questionnaire which given to 97 respondents from community of Surabaya. The sample was selected by judgement sampling. The data were alanized by using MRA (Multiple Regression Analysis). The results found that brand trust has significant effect on brand loyalty. Brand image has no significant effect on brand loyalty and celebrity endorsement has no significant effect on brand loyalty. The results show that brand trust, brand image and celebrity endorsement effect significantly on brand loyalty. The implication is to improve the brand trust by holding event beauty class for consumert to get more trust in the facial powderof Wardah, and to increase the service for the consumers and adjust the price for them.
印尼化妆品行业的竞争日益激烈。市面上有很多牌子的爽身粉都很受欢迎，质量也很好。Wardah是印尼生产的清真化妆品之一。本研究旨在分析品牌信任、品牌形象、名人代言对泗水市Wardah face powder品牌忠诚度的影响。数据是通过问卷收集的，该问卷向泗水社区的97名受访者提供。采用判断抽样法选取样本。采用多元回归分析(MRA)对数据进行分析。结果发现，品牌信任对品牌忠诚有显著影响。品牌形象对品牌忠诚无显著影响，名人代言对品牌忠诚无显著影响。结果表明，品牌信任、品牌形象和名人代言对品牌忠诚有显著影响。其含义是通过举办活动美容课提高消费者对Wardah面粉的品牌信任度，增加对消费者的服务，为消费者调整价格。
{"title":"Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur wardah","authors":"Anggi Novitasari, Tatik Suryani","doi":"10.14414/JBB.V7I2.999","DOIUrl":"https://doi.org/10.14414/JBB.V7I2.999","url":null,"abstract":"The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and celebrity endorsement on brand loyalty of Wardah face powder in Surabaya. Data collected with questionnaire which given to 97 respondents from community of Surabaya. The sample was selected by judgement sampling. The data were alanized by using MRA (Multiple Regression Analysis). The results found that brand trust has significant effect on brand loyalty. Brand image has no significant effect on brand loyalty and celebrity endorsement has no significant effect on brand loyalty. The results show that brand trust, brand image and celebrity endorsement effect significantly on brand loyalty. The implication is to improve the brand trust by holding event beauty class for consumert to get more trust in the facial powderof Wardah, and to increase the service for the consumers and adjust the price for them. ","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121774354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Earnings Management is the selection accounting policies by management to achieve certain goals. The usual way of management to influence the numbers on the financial statements is to make earnings management one of them with income smoothing. The purpose of this research is to test empirically the influence of profitability, financial risk, and company size to the practice of income smoothing. Population in this research is all public company year 2012-2016, while for sample of research use purposive sampling method, with secondary data. Methods of data analysis using binary logistic regression. The result obtained is profitability does not affect the income smoothing action. Financial risk does not affect earnings smoothing. Firm size affects earnings smoothing action. Positive influence means that if the size of the company the higher the company doing income smoothing.
{"title":"Apakah profitabiltas, risiko keuangan dan ukuran perusahaan meningkatkan praktik perataan laba perusahaan?","authors":"Erliana Banjarnahor, Khirstina Curry","doi":"10.14414/jbb.v7i2.1235","DOIUrl":"https://doi.org/10.14414/jbb.v7i2.1235","url":null,"abstract":"Earnings Management is the selection accounting policies by management to achieve certain goals. The usual way of management to influence the numbers on the financial statements is to make earnings management one of them with income smoothing. The purpose of this research is to test empirically the influence of profitability, financial risk, and company size to the practice of income smoothing. Population in this research is all public company year 2012-2016, while for sample of research use purposive sampling method, with secondary data. Methods of data analysis using binary logistic regression. The result obtained is profitability does not affect the income smoothing action. Financial risk does not affect earnings smoothing. Firm size affects earnings smoothing action. Positive influence means that if the size of the company the higher the company doing income smoothing.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122502424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to examine the effect of Good Corporate Governance on manufacturing companies. The researchers used the boards of the commissioner, managerial ownership, independent commissioner, and foreign ownership as Good Corporate Governance’s proxy on the performance of the stock. The independent variables consist of the boards of the commissioner, managerial ownership, independent commissioner, and foreign ownership. The performance of stock is used by using stock return as measurement and dependent variable. The sample consists of manufacturing companies of the period of 2010-201. The hypothesis was tested by using multiple regression linear. Simultaneously, the boards of commissioners, managerial ownership, independent commissioner, and foreign ownership significantly affect the performance of the stock. Partially, the boards of commissioner negative significantly affect the performance of the stock. In addition, the managerial ownership and independent commissioner do not significantly affect the performance of the stock. Yet, the foreign ownership positively and significantly affects the performance of the stock.
{"title":"Studi good corporate governance dan kinerja saham perusahaan publik pada sektor manufaktur di Indonesia","authors":"Indhira Putri, Iramani Iramani","doi":"10.14414/JBB.V7I2.990","DOIUrl":"https://doi.org/10.14414/JBB.V7I2.990","url":null,"abstract":"This study aimed to examine the effect of Good Corporate Governance on manufacturing companies. The researchers used the boards of the commissioner, managerial ownership, independent commissioner, and foreign ownership as Good Corporate Governance’s proxy on the performance of the stock. The independent variables consist of the boards of the commissioner, managerial ownership, independent commissioner, and foreign ownership. The performance of stock is used by using stock return as measurement and dependent variable. The sample consists of manufacturing companies of the period of 2010-201. The hypothesis was tested by using multiple regression linear. Simultaneously, the boards of commissioners, managerial ownership, independent commissioner, and foreign ownership significantly affect the performance of the stock. Partially, the boards of commissioner negative significantly affect the performance of the stock. In addition, the managerial ownership and independent commissioner do not significantly affect the performance of the stock. Yet, the foreign ownership positively and significantly affects the performance of the stock.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115003344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tujuan peneliitian ini yaitu untuk melihat pengaruh dari pengungkapan sustainability report, kinerja keuangan dan kinerja lingkungan terhadap nilai perusahaan. Sampel penelitian ini adalah perusahaan yang masuk dalam index 30 pada tahun 2012 sampai dengan tahun 2016 dan metode pengambilan sampel menggunakan purposive sampling. Hasil penelitian ini ditemukan bahwa sustainability report tidak berpengaruh terhadap nilai perusahaan, hasil yang sama ditunjukkan pula oleh variabel kinerja lingkungan dimana kinerja lingkungan tidak berpengaruh terhadap nilai perusahaan sedangkan untuk variabel kinerja keuangan memiliki pengaruh signifikan terhadap nilai perusahaan
{"title":"Analisis Pengaruh Pengungkapan Sustainability Report, Kinerja Keuangan, Kinerja Lingkungan Terhadap Nilai Perusahaan","authors":"Aristha Purwanthari Sawitri, N. Setiawan","doi":"10.14414/JBB.V7I2.1397","DOIUrl":"https://doi.org/10.14414/JBB.V7I2.1397","url":null,"abstract":"Tujuan peneliitian ini yaitu untuk melihat pengaruh dari pengungkapan sustainability report, kinerja keuangan dan kinerja lingkungan terhadap nilai perusahaan. Sampel penelitian ini adalah perusahaan yang masuk dalam index 30 pada tahun 2012 sampai dengan tahun 2016 dan metode pengambilan sampel menggunakan purposive sampling. Hasil penelitian ini ditemukan bahwa sustainability report tidak berpengaruh terhadap nilai perusahaan, hasil yang sama ditunjukkan pula oleh variabel kinerja lingkungan dimana kinerja lingkungan tidak berpengaruh terhadap nilai perusahaan sedangkan untuk variabel kinerja keuangan memiliki pengaruh signifikan terhadap nilai perusahaan","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123667447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Salah satu persaingan usaha yang semakin ketat dan saling bersaing, dapat menimbulkan perilaku konsumen dalam mengambil keputusan untuk membeli suatu produk. Selain itu, dengan perkembangan jaman yang membuat teknologi semakin canggih dan dinamis, konsumen atau dituntut dengan cepat dan tidak salah untuk bertindak agar tidak kalah bersaing dengan konsumen yang lain. Begitu pula pada sektor garment atau konveksi, dimana setiap pengelola garment atau konveksi akan selalu berpikir dan melakukan inovasi untuk bersaing dan lebih baik.Para pelaku bisnis garment juga memilih tempat belajar untuk mendalami teknik dan teori tentang perkembangan dunia fashion. Hal itulah yang membuat para pelaku di bidang fashion untuk terus belajar dan menggali potensinya lebih banyak lagi mengembangkan bisnisnya. Salah satu cara mereka adalah dengan mengikuti kursus atau belajar di lembaga Arva School of Fashion Surabaya. Penelitian ini bertujuan untuk mengkaji pengaruh perilaku konsumen yang meliputi motivasi konsumen, sikap konsumen, dan persepsi terhadap keputusan pemilihan Arva School of Fashion Surabaya. Populasi dalam penelitian ini adalah siswa dan alumni Arva School of Fashion Surabaya dengan sampel sebanyak 130 orang responden yang rata-rata mereka berdomisili sekitar Surabaya. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda untuk menguji motivasi konsumen, sikap konsumen, dan persepsi yang signifikan baik secara simultan maupun parsial terhadap keputusan siswa dan alumni memilih Arva School of Fashion Surabaya. Berdasarkan hasil pengujian statistik, menunjukkan bahwa variabel motivasi konsumen, sikap konsumen, dan persepsi secara bersama-sama mempengaruhi keputusan pemilihan Arva. Selain itu, motivasi konsumen, sikap konsumen, dan persepsi secara parsial berpengaruh signifikan terhadap keputuan pemilihan Arva.
{"title":"Pengaruh motivasi konsumen, sikap konsumen, dan persepsi terhadap pemilihan lembaga Arva School of Fashion Surabaya","authors":"Ajeng Lailil Ismiar Rosida","doi":"10.14414/JBB.V7I2.1112","DOIUrl":"https://doi.org/10.14414/JBB.V7I2.1112","url":null,"abstract":"Salah satu persaingan usaha yang semakin ketat dan saling bersaing, dapat menimbulkan perilaku konsumen dalam mengambil keputusan untuk membeli suatu produk. Selain itu, dengan perkembangan jaman yang membuat teknologi semakin canggih dan dinamis, konsumen atau dituntut dengan cepat dan tidak salah untuk bertindak agar tidak kalah bersaing dengan konsumen yang lain. Begitu pula pada sektor garment atau konveksi, dimana setiap pengelola garment atau konveksi akan selalu berpikir dan melakukan inovasi untuk bersaing dan lebih baik.Para pelaku bisnis garment juga memilih tempat belajar untuk mendalami teknik dan teori tentang perkembangan dunia fashion. Hal itulah yang membuat para pelaku di bidang fashion untuk terus belajar dan menggali potensinya lebih banyak lagi mengembangkan bisnisnya. Salah satu cara mereka adalah dengan mengikuti kursus atau belajar di lembaga Arva School of Fashion Surabaya. Penelitian ini bertujuan untuk mengkaji pengaruh perilaku konsumen yang meliputi motivasi konsumen, sikap konsumen, dan persepsi terhadap keputusan pemilihan Arva School of Fashion Surabaya. Populasi dalam penelitian ini adalah siswa dan alumni Arva School of Fashion Surabaya dengan sampel sebanyak 130 orang responden yang rata-rata mereka berdomisili sekitar Surabaya. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda untuk menguji motivasi konsumen, sikap konsumen, dan persepsi yang signifikan baik secara simultan maupun parsial terhadap keputusan siswa dan alumni memilih Arva School of Fashion Surabaya. Berdasarkan hasil pengujian statistik, menunjukkan bahwa variabel motivasi konsumen, sikap konsumen, dan persepsi secara bersama-sama mempengaruhi keputusan pemilihan Arva. Selain itu, motivasi konsumen, sikap konsumen, dan persepsi secara parsial berpengaruh signifikan terhadap keputuan pemilihan Arva.","PeriodicalId":111528,"journal":{"name":"Journal of Business & Banking","volume":"423 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131740233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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