Every State Civil Apparatus must be ready to serve the country and provide the best service to the community. Moreover, in this millennial era, ASN must be able to adapt to rapidly changing times. Current changes have an impact on work, workers and the workplace. Head of BKN Aria Wibisana, in a Discussion and Socialization event on Civil Servant Management Strengthening the Foundations of HR Management Towards a Merit System on April 9 2018, emphasized that every ASN needs to have work skills such as: the ability to solve complex problems, critical thinking, creativity, people management, the ability to coordinate , emotional intelligence, judgment and decision making, service orientation, negotiation, and cognitive flexibility. Key Indicator Achievements are a measure of the success of an organization's strategic goals and objectives. Every government institution or agency is required to formulate Key Performance Indicators as a priority program and activity that refers to the strategic targets in the RPJMD and RENSTRA of Regional Work Units. Achievements of the main indicators are calculated based on the number of achievements divided by the target and multiplied by 100%, as is the case at the Alak sub-district office, Kupang City. Information technology is used at the Alak Subdistrict Office, the electronic application must be used properly and correctly. HR's success in using information technology will be an indicator of the success of an organization's strategic goals and objectives. This research aims to obtain empirical evidence of the influence of the use of information technology and work skills on the performance of civil servants in managing financial administration with work motivation as a moderating variable. The research uses a quantitative approach. The research population of employees at the Alak Subdistrict Office was 35 people. The sampling technique is the census sample method. Questionnaires were used as a data collection technique. The hypothesis was tested using statistical testing tools, namely the variance-based structural equation test or better known as Partial Least Square (PLS) using Smart PLS 3.2.8 software
{"title":"THE INFLUENCE OF THE USE OF INFORMATION TECHNOLOGY, WORK SKILLS, ON THE PERFORMANCE OF STATE CIVIL APPARATUS IN FINANCIAL ADMINISTRATION MANAGEMENT IN THE ALAK DISTRICT OFFICE, KUPANG CITY WITH WORK MOTIVATION AS A MODERATION VARIABLE","authors":"Eugenia Hendrini, Agnes Kidi Beda Mudamakin","doi":"10.30996/die.v14i2.9610","DOIUrl":"https://doi.org/10.30996/die.v14i2.9610","url":null,"abstract":"Every State Civil Apparatus must be ready to serve the country and provide the best service to the community. Moreover, in this millennial era, ASN must be able to adapt to rapidly changing times. Current changes have an impact on work, workers and the workplace. Head of BKN Aria Wibisana, in a Discussion and Socialization event on Civil Servant Management Strengthening the Foundations of HR Management Towards a Merit System on April 9 2018, emphasized that every ASN needs to have work skills such as: the ability to solve complex problems, critical thinking, creativity, people management, the ability to coordinate , emotional intelligence, judgment and decision making, service orientation, negotiation, and cognitive flexibility. Key Indicator Achievements are a measure of the success of an organization's strategic goals and objectives. Every government institution or agency is required to formulate Key Performance Indicators as a priority program and activity that refers to the strategic targets in the RPJMD and RENSTRA of Regional Work Units. Achievements of the main indicators are calculated based on the number of achievements divided by the target and multiplied by 100%, as is the case at the Alak sub-district office, Kupang City. Information technology is used at the Alak Subdistrict Office, the electronic application must be used properly and correctly. HR's success in using information technology will be an indicator of the success of an organization's strategic goals and objectives. This research aims to obtain empirical evidence of the influence of the use of information technology and work skills on the performance of civil servants in managing financial administration with work motivation as a moderating variable. The research uses a quantitative approach. The research population of employees at the Alak Subdistrict Office was 35 people. The sampling technique is the census sample method. Questionnaires were used as a data collection technique. The hypothesis was tested using statistical testing tools, namely the variance-based structural equation test or better known as Partial Least Square (PLS) using Smart PLS 3.2.8 software","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135294299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Accounting transformation in the digital era is required to utilize technology in accounting processes such as bookkeeping, data entry and closing. Data management in the accounting process is a complex and monotonous management of large amounts of power, so an automation process is needed. Accounting today requires real time information and integrated reports. Therefore, the existence of accounting software will help in the accounting process. Facing these developments in the 4.0 era, education managers must improve and prepare competent graduates such as resources who are able to work using technology. One of the efforts made is to use accounting computer courses in every lecture process. So this research will assess the factors that influence accounting students' interest in using accounting software in the learning process. The variables used are computer disquiet, computer attitude and computer self-efficacy. The research sample was students who had taken computer accounting courses and to collect data, researchers used a questionnaire. The results of the research show that computer disquiet and computer self-efficacy influence students' interest in using accounting software, while computer attitude does not influence students' interest in using accounting software..
{"title":"ACCOUNTING STUDENTS' INTEREST IN USING ACCOUNTING SOFTWARE IN THE LEARNING PROCESS (STUDY ON ACCOUNTING DEPARTMENT STUDENTS OF KUPANG STATE POLYTECHNIC)","authors":"Agnes Kidi Beda Mudamakin, Wilsna Rupilu","doi":"10.30996/die.v14i2.9609","DOIUrl":"https://doi.org/10.30996/die.v14i2.9609","url":null,"abstract":"Accounting transformation in the digital era is required to utilize technology in accounting processes such as bookkeeping, data entry and closing. Data management in the accounting process is a complex and monotonous management of large amounts of power, so an automation process is needed. Accounting today requires real time information and integrated reports. Therefore, the existence of accounting software will help in the accounting process. Facing these developments in the 4.0 era, education managers must improve and prepare competent graduates such as resources who are able to work using technology. One of the efforts made is to use accounting computer courses in every lecture process. So this research will assess the factors that influence accounting students' interest in using accounting software in the learning process. The variables used are computer disquiet, computer attitude and computer self-efficacy. The research sample was students who had taken computer accounting courses and to collect data, researchers used a questionnaire. The results of the research show that computer disquiet and computer self-efficacy influence students' interest in using accounting software, while computer attitude does not influence students' interest in using accounting software..","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135294146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study was conducted to develop previous findings in the form of building communities with insignificant innovations that can be mediated by knowledge-sharing variables. The sample used in this study were 105 owners of Small and Medium Enterprises (SMEs) in Bantul Regency, Yogyakarta which was collected through research questionnaires. The research method used is the quantitative method. Data were collected and analyzed using PLS. The results of the study indicate that the concept of knowledge sharing can increase the innovation of SMEs. With the view of the theory of Self-Determination Theory (SDT) means the illustrated model for self-determination motivation. SDT describes the externally controlled motivators provided by the organization, described resources which include assets, capital, finance, human resources, and so on.
{"title":"Sharing Knowledge and Creating Community: A Self-Determination Theory (SDT) Perspective","authors":"Febriani Wahyusari Nurcahyanti","doi":"10.30996/die.v13i2.7294","DOIUrl":"https://doi.org/10.30996/die.v13i2.7294","url":null,"abstract":"This study was conducted to develop previous findings in the form of building communities with insignificant innovations that can be mediated by knowledge-sharing variables. The sample used in this study were 105 owners of Small and Medium Enterprises (SMEs) in Bantul Regency, Yogyakarta which was collected through research questionnaires. The research method used is the quantitative method. Data were collected and analyzed using PLS. The results of the study indicate that the concept of knowledge sharing can increase the innovation of SMEs. With the view of the theory of Self-Determination Theory (SDT) means the illustrated model for self-determination motivation. SDT describes the externally controlled motivators provided by the organization, described resources which include assets, capital, finance, human resources, and so on.","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75802530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to analyze the effective and efficient lot sizing method for determining raw material requirements in implementing MRP. The research stages are through testing 3 lot sizing methods namely LFL, EOQ, and POQ. The initial stage of data processing is in the form of a MPS obtained from demand recap data and BOM which are components of the product as input. The next step is the MRP process, namely the netting process, the lotting process, the offsetting process, and the explosion process. This stage is in the form of a MRP matrix in tabular form. The next step is to enter the inventory cost calculation process for each method consisting of the storage cost of each component per period and the ordering cost per message. Calculations are carried out for each method to determine the amount of absorption of inventory costs from each method. The results show that the LFL method absorbs inventory costs of Rp.240,000,000, the EOQ method absorbs inventory costs of Rp.251,503,100 and the POQ method absorbs inventory costs of Rp.261,027,683. In this case, LFL has the lowest absorption of inventory costs, according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL
{"title":"ANALYSIS OF DETERMINING RAW MATERIAL REQUIREMENTS EFFECTIVELY AND EFFICIENTLY BY APPLYING THE MRP METHOD","authors":"A. P. Widodo, Safrida Sugi Lestari","doi":"10.30996/die.v13i2.7300","DOIUrl":"https://doi.org/10.30996/die.v13i2.7300","url":null,"abstract":"This research aims to analyze the effective and efficient lot sizing method for determining raw material requirements in implementing MRP. The research stages are through testing 3 lot sizing methods namely LFL, EOQ, and POQ. The initial stage of data processing is in the form of a MPS obtained from demand recap data and BOM which are components of the product as input. The next step is the MRP process, namely the netting process, the lotting process, the offsetting process, and the explosion process. This stage is in the form of a MRP matrix in tabular form. The next step is to enter the inventory cost calculation process for each method consisting of the storage cost of each component per period and the ordering cost per message. Calculations are carried out for each method to determine the amount of absorption of inventory costs from each method. The results show that the LFL method absorbs inventory costs of Rp.240,000,000, the EOQ method absorbs inventory costs of Rp.251,503,100 and the POQ method absorbs inventory costs of Rp.261,027,683. In this case, LFL has the lowest absorption of inventory costs, according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85125639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Banyuwangi Regency which is located in the eastern sunrise of Java seeks synergistically to restore the economy after the Covid-19 pandemic, namely by echoing the Banyuwangi Rebound program which contains three main program for the era of revival, First, the pandemic handling ecosystem consists of various steps to deal with Covid-19 and improve the level of health of citizens in general, in addition to handling pandemics such as us towards one hundred percent of childhood vaccination, various preventive, promotive, curative, and rehabilitative measures we integrate. Including towards zero stunting, village midwife support, people's nutritional supplements, spurring sports activities, and revitalization of school health units, the next ecosystem is economic recovery. Starting from MSME development programs, agriculture, infrastructure, rural development, to tourism. They are designed to create jobs and restore the economic movement of citizens. The third ecosystem is harmony strengthens social solidarity, develops human resources in terms of education, maintains environmental sustainability, to strengthen harmony between religious people. Banyuwangi Rebound is a comprehensive movement reaching all sectors and stakeholders to bring Banyuwangi able to Rebound amoung various challenges. Economic growth is starting to return positively. The wheels of the economy began to move, one of the indicators is financing from banks to MSME that are soaring. Banyuwangi's banking credit growth is far above the national average. In addition, the culture of innovation developed by the government continues to develop, in the midst of this pandemic, the poverty rate rose even though Banyuwangi experienced the lowest increase in East Java 0.1%.
{"title":"REBOUND MODEL TO TOWARD REGIONAL ECONOMIC RESURRECTION POST COVID-19 PANDEMIC IN BANYUWANGI REGENCY","authors":"E. Suprihatin, A. Hamid","doi":"10.30996/die.v13i2.7302","DOIUrl":"https://doi.org/10.30996/die.v13i2.7302","url":null,"abstract":"Banyuwangi Regency which is located in the eastern sunrise of Java seeks synergistically to restore the economy after the Covid-19 pandemic, namely by echoing the Banyuwangi Rebound program which contains three main program for the era of revival, First, the pandemic handling ecosystem consists of various steps to deal with Covid-19 and improve the level of health of citizens in general, in addition to handling pandemics such as us towards one hundred percent of childhood vaccination, various preventive, promotive, curative, and rehabilitative measures we integrate. Including towards zero stunting, village midwife support, people's nutritional supplements, spurring sports activities, and revitalization of school health units, the next ecosystem is economic recovery. Starting from MSME development programs, agriculture, infrastructure, rural development, to tourism. They are designed to create jobs and restore the economic movement of citizens. The third ecosystem is harmony strengthens social solidarity, develops human resources in terms of education, maintains environmental sustainability, to strengthen harmony between religious people. Banyuwangi Rebound is a comprehensive movement reaching all sectors and stakeholders to bring Banyuwangi able to Rebound amoung various challenges. Economic growth is starting to return positively. The wheels of the economy began to move, one of the indicators is financing from banks to MSME that are soaring. Banyuwangi's banking credit growth is far above the national average. In addition, the culture of innovation developed by the government continues to develop, in the midst of this pandemic, the poverty rate rose even though Banyuwangi experienced the lowest increase in East Java 0.1%.","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85103440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Currently, the economic downturn in various parts of the world has made human capital increasingly important with increasing globalization and the saturation of the job market.In order to increase economic growth by giving more time and effort, both developed and developing countries place an emphasis on human resource development.To enter the international arena, human resource development is one of the basic solutions.For this, companies need to invest the necessary resources to develop human resources that have a greater impact on performance.This paper reviews the effects of human capital having a direct impact on firm performance from various critical perspectives.Company performance in terms of financial and non-financial performance.Finally, this paper proposes an initial model that explains the relationship between human capital and firm performance.
{"title":"The Influence of Human Capital on Organizational Performance","authors":"M. T. Hidayat, A. P. Widodo","doi":"10.30996/die.v13i2.7301","DOIUrl":"https://doi.org/10.30996/die.v13i2.7301","url":null,"abstract":"Currently, the economic downturn in various parts of the world has made human capital increasingly important with increasing globalization and the saturation of the job market.In order to increase economic growth by giving more time and effort, both developed and developing countries place an emphasis on human resource development.To enter the international arena, human resource development is one of the basic solutions.For this, companies need to invest the necessary resources to develop human resources that have a greater impact on performance.This paper reviews the effects of human capital having a direct impact on firm performance from various critical perspectives.Company performance in terms of financial and non-financial performance.Finally, this paper proposes an initial model that explains the relationship between human capital and firm performance.","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90086413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hero Castle is a retail company that started its business on February 1, 2015, located in Raya Pemda street Singaparna Tasikmalaya. Hero Castle sells building finishing materials such as ceramic/granite for the floors and walls, sanitary and kitchen tools, paint, glue, and building accessories for doors and windows. As a new company that has been in operation for eight months, Hero Castle needs to maintain its growth with the right business strategies. This thesis will discuss about the implementation of business strategies in Hero Castle to improve sales. Based on the sales data per month from Hero Castle, a decrease in sales is evident in the second to fourth months. In this study has applied a hybrid strategy to improve sales in Hero Castle. This study is divided into two periods, namely the first period from February to May. The second period is from June to September. The first period is the period before the implementation of a hybrid strategy, while the second period is the period after treatment or after the application of a hybrid strategy. The result in the second period ( June – September ) shows the average sales increased to 71.38% from the previous period ( February – May ). The main weaknesses and threats found based on the results of the SWOT analysis are a lack of capital and technology. Thus the implementation plan will be focused to fix these two problems. To maintain and improve business performance Hero Castle has a strategic implementation plan which is divided into three steps, namely improving the quality of human resources, improving management distribution, and utilizing system technology.
{"title":"Business Development Strategy For Improving Sales In Start Up Retail Building Material (Case Study: Hero Castle)","authors":"Alfin Nur Arifah","doi":"10.30996/die.v13i2.7290","DOIUrl":"https://doi.org/10.30996/die.v13i2.7290","url":null,"abstract":"Hero Castle is a retail company that started its business on February 1, 2015, located in Raya Pemda street Singaparna Tasikmalaya. Hero Castle sells building finishing materials such as ceramic/granite for the floors and walls, sanitary and kitchen tools, paint, glue, and building accessories for doors and windows. As a new company that has been in operation for eight months, Hero Castle needs to maintain its growth with the right business strategies. This thesis will discuss about the implementation of business strategies in Hero Castle to improve sales. Based on the sales data per month from Hero Castle, a decrease in sales is evident in the second to fourth months. In this study has applied a hybrid strategy to improve sales in Hero Castle. This study is divided into two periods, namely the first period from February to May. The second period is from June to September. The first period is the period before the implementation of a hybrid strategy, while the second period is the period after treatment or after the application of a hybrid strategy. The result in the second period ( June – September ) shows the average sales increased to 71.38% from the previous period ( February – May ). The main weaknesses and threats found based on the results of the SWOT analysis are a lack of capital and technology. Thus the implementation plan will be focused to fix these two problems. To maintain and improve business performance Hero Castle has a strategic implementation plan which is divided into three steps, namely improving the quality of human resources, improving management distribution, and utilizing system technology.","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78107645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Study aims to see the relationship between macroeconomic, liquidity , asset structure variables, on firm value with profitability and capital structure as an intervening variable in the in the Heavy Construction & Civil Engineering Sub-Sector on the Indonesia Stock Exchange 2019-2021 The types of research are quantitative, the number of samples is 15 and the sampling technique is purposive sampling . This study uses SEM (Structural) analysis. Equation Modeling) based on component or variance, namely Partial Least Square (PLS), using Smart PLS 3.0 software. According to the findings of the study, macroeconomic variables had positive effect on firm value and capital structure but not significant, macroeconomic variables had a negative effect on profitability but not significant. Assets structure variables had a positive effect on profitability and capital structure but not significant. Assets structure variables had a negative effect on firm value but not significant. Liquidity had a negative effect on profitability and firm value but not significant, Liquidity had a negative effect on capital structure but significant . Profitability had a positif effect on firm value but not significant. capital structure variables had a negative effect on firm value but significant
{"title":"The Impact Of Macroeconomics, Liquidity, Asset Structure On Firm Value In The Heavy Construction & Civil Engineering Sub-Sector On The Indonesia Stock Exchange","authors":"Nekky Rahmiyati, Titiek Rachmawati, Erwin Dyah","doi":"10.30996/die.v13i2.7303","DOIUrl":"https://doi.org/10.30996/die.v13i2.7303","url":null,"abstract":"Study aims to see the relationship between macroeconomic, liquidity , asset structure variables, on firm value with profitability and capital structure as an intervening variable in the in the Heavy Construction & Civil Engineering Sub-Sector on the Indonesia Stock Exchange 2019-2021 The types of research are quantitative, the number of samples is 15 and the sampling technique is purposive sampling . This study uses SEM (Structural) analysis. Equation Modeling) based on component or variance, namely Partial Least Square (PLS), using Smart PLS 3.0 software. According to the findings of the study, macroeconomic variables had positive effect on firm value and capital structure but not significant, macroeconomic variables had a negative effect on profitability but not significant. Assets structure variables had a positive effect on profitability and capital structure but not significant. Assets structure variables had a negative effect on firm value but not significant. Liquidity had a negative effect on profitability and firm value but not significant, Liquidity had a negative effect on capital structure but significant . Profitability had a positif effect on firm value but not significant. capital structure variables had a negative effect on firm value but significant","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83859108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As consumers, everyone becomes the target of advertising, even all parts of the human body are targeted by advertisements. Producer use various advertising media hoping to influence consumer behavior. One of the advertising media is television. This study focuses on the problem of consumer attitudes towards consumers towards television advertising. This research was conducted in the city of Surabaya. Sampling was done by simple random sampling method. Data were collected by distributing questionnaires with data analysis using Fishbein's attitude model. The results of the study indicate that consumer attitudes towards television media advertising are based on advertising attributes: 1) Product information; 2) Social roles and image; 3) Entertainment; 4) Good for the economy; 5) Falsehood; 6) Corruption of values; 7) Materialism, is positive. Two things that need to be considered in advertising from the results of this study are: 1) Analysis of consumer attitudes towards advertising is important as a basis for preparing promotional strategies and programs, especially in the field of advertising; 2) Determination of advertising material needs to pay attention to the values that exist in the community.
{"title":"ANALYSIS OF CONSUMER ATTITUDES TOWARDS TELEVISION MEDIA ADVERTISING","authors":"M. Suyanto, M. Abdulrahim","doi":"10.30996/die.v13i2.7295","DOIUrl":"https://doi.org/10.30996/die.v13i2.7295","url":null,"abstract":"As consumers, everyone becomes the target of advertising, even all parts of the human body are targeted by advertisements. Producer use various advertising media hoping to influence consumer behavior. One of the advertising media is television. This study focuses on the problem of consumer attitudes towards consumers towards television advertising. This research was conducted in the city of Surabaya. Sampling was done by simple random sampling method. Data were collected by distributing questionnaires with data analysis using Fishbein's attitude model. \u0000The results of the study indicate that consumer attitudes towards television media advertising are based on advertising attributes: 1) Product information; 2) Social roles and image; 3) Entertainment; 4) Good for the economy; 5) Falsehood; 6) Corruption of values; 7) Materialism, is positive. Two things that need to be considered in advertising from the results of this study are: 1) Analysis of consumer attitudes towards advertising is important as a basis for preparing promotional strategies and programs, especially in the field of advertising; 2) Determination of advertising material needs to pay attention to the values that exist in the community.","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73676811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Karya, R. R. Mardhotillah, Yauwan Tobing Lukiyono, Endah Budi Permana Putri
This study investigates the role of entrepreneurial passion, self-skill awareness, and entrepreneurial self-efficacy on entrepreneurial intention. This study uses a quantitative method with a purposive sampling approach. The sample used in this study is the Surabaya community which does not yet have a business. The results showed that entrepreneurial passion had a significant positive effect on entrepreneurial self-efficacy, self-skill awareness had a significant positive effect on entrepreneurial self-efficacy, and entrepreneurial self-efficacy had an influence on entrepreneurial intention.
{"title":"ENTREPRENEUR PASSION, SKILL AWARENESS ON ENTREPRENEUR SELF EFFICACY AND ENTREPRENEUR INTENTION","authors":"D. Karya, R. R. Mardhotillah, Yauwan Tobing Lukiyono, Endah Budi Permana Putri","doi":"10.30996/die.v13i2.7297","DOIUrl":"https://doi.org/10.30996/die.v13i2.7297","url":null,"abstract":"This study investigates the role of entrepreneurial passion, self-skill awareness, and entrepreneurial self-efficacy on entrepreneurial intention. This study uses a quantitative method with a purposive sampling approach. The sample used in this study is the Surabaya community which does not yet have a business. The results showed that entrepreneurial passion had a significant positive effect on entrepreneurial self-efficacy, self-skill awareness had a significant positive effect on entrepreneurial self-efficacy, and entrepreneurial self-efficacy had an influence on entrepreneurial intention.","PeriodicalId":11384,"journal":{"name":"Die Medizinische","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72814676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：