Pub Date : 2022-05-01DOI: 10.53486/9789975155618.07
R. Dobrea, Maria-Loredana Popescu, O. Buzoianu, Cristina Dima
Before the idea of green marketing, companies had to be concerned with what happens to a product during and after its useful life. Companies can manifest this concern by experimenting with ways to re-evaluate and redesign the life stage of the product. Life cycle reassessment focuses on environmental considerations in product development and design, including energy and material inputs and achievements in production, consumption, and disposal of waste products (1994 corporate environmental practices). The implementation of the principles of ecological marketing has been achieved since the 70's of the last century once the concepts of social and societal marketing have been delimited. The challenges that globalization and excessive environmental pollution have caused to contemporary organizations have required the implementation of new business models and rethinking the strategic approach to their work. They have generated the rational and sustainable use of resources, the reduction of waste resulting from production processes, educating consumers towards the development of a mentality in favor of responsible consumption, protection and respect for the environment and the adoption of measures by all stakeholders in value chains. designed to help protect nature. Good practices in implementing green marketing strategies provide a set of principles, guidelines for action that are useful to any organization that wants to meet the challenges of the present century. In this sense, it is imperative to develop a marketing mix adapted to the requirements of the bioeconomy. In this context, this paper aims to present trends and good practices in the field of bioeconomy in the context of the large volumes of data that organizations have to manage more and more often.
{"title":"Green marketing in the romanian retail","authors":"R. Dobrea, Maria-Loredana Popescu, O. Buzoianu, Cristina Dima","doi":"10.53486/9789975155618.07","DOIUrl":"https://doi.org/10.53486/9789975155618.07","url":null,"abstract":"Before the idea of green marketing, companies had to be concerned with what happens to a product during and after its useful life. Companies can manifest this concern by experimenting with ways to re-evaluate and redesign the life stage of the product. Life cycle reassessment focuses on environmental considerations in product development and design, including energy and material inputs and achievements in production, consumption, and disposal of waste products (1994 corporate environmental practices). The implementation of the principles of ecological marketing has been achieved since the 70's of the last century once the concepts of social and societal marketing have been delimited. The challenges that globalization and excessive environmental pollution have caused to contemporary organizations have required the implementation of new business models and rethinking the strategic approach to their work. They have generated the rational and sustainable use of resources, the reduction of waste resulting from production processes, educating consumers towards the development of a mentality in favor of responsible consumption, protection and respect for the environment and the adoption of measures by all stakeholders in value chains. designed to help protect nature. Good practices in implementing green marketing strategies provide a set of principles, guidelines for action that are useful to any organization that wants to meet the challenges of the present century. In this sense, it is imperative to develop a marketing mix adapted to the requirements of the bioeconomy. In this context, this paper aims to present trends and good practices in the field of bioeconomy in the context of the large volumes of data that organizations have to manage more and more often.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125936959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.14
Roman Livandovschi
The outlook for the tourism sector remains highly uncertain. The coronavirus (COVID-19) pandemic continues to hit hard, with international tourism drastically decreasing in all tourism destinations. Domestic tourism is helping to soften the blow, at least partially, and governments have taken impressive immediate action to recover and strengthen the sector, while protecting jobs and businesses. Many countries are also now developing measures to build a more resilient tourism economy post COVID-19. These include preparing plans to support the sustainable recovery of tourism, promoting the digital transition and move to a greener tourism system, and rethinking tourism for the future. This research also provides insights on post-crisis recovery factors affecting travel behavioral intention and demand.
{"title":"Recovering and strengthening tourism during COVID-19 pandemic","authors":"Roman Livandovschi","doi":"10.53486/9789975155618.14","DOIUrl":"https://doi.org/10.53486/9789975155618.14","url":null,"abstract":"The outlook for the tourism sector remains highly uncertain. The coronavirus (COVID-19) pandemic continues to hit hard, with international tourism drastically decreasing in all tourism destinations. Domestic tourism is helping to soften the blow, at least partially, and governments have taken impressive immediate action to recover and strengthen the sector, while protecting jobs and businesses. Many countries are also now developing measures to build a more resilient tourism economy post COVID-19. These include preparing plans to support the sustainable recovery of tourism, promoting the digital transition and move to a greener tourism system, and rethinking tourism for the future. This research also provides insights on post-crisis recovery factors affecting travel behavioral intention and demand.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133664734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.23
Alexandru Leahovcenco
The development of civilized countries is taking place in the direction of creating an information society. In this regard, it becomes obvious that it is necessary to ensure effective management of informatization tools management-at all stages of their life cycle: it is the effectiveness of management in the field of informatization that largely determines the pace of scientific and technological progress. The presence of more powerful and efficient information systems that allow you to effectively create, accumulate and use operational and complete information gives companies an advantage over competitors, and inattention to the quality and efficiency of information systems leads to the loss of positions. The business models of many modern companies are strongly dependent on the applied methods of information technology management (IT). In developed countries, IT management has transformed over the past decade from a business support function to a tool for improving efficiency and (at least in some cases) driving business innovation and digital transformation. This article discusses the issues of information management and its features at audit enterprises.
{"title":"Peculiarities of information management sistem at audit entities","authors":"Alexandru Leahovcenco","doi":"10.53486/9789975155618.23","DOIUrl":"https://doi.org/10.53486/9789975155618.23","url":null,"abstract":"The development of civilized countries is taking place in the direction of creating an information society. In this regard, it becomes obvious that it is necessary to ensure effective management of informatization tools management-at all stages of their life cycle: it is the effectiveness of management in the field of informatization that largely determines the pace of scientific and technological progress. The presence of more powerful and efficient information systems that allow you to effectively create, accumulate and use operational and complete information gives companies an advantage over competitors, and inattention to the quality and efficiency of information systems leads to the loss of positions. The business models of many modern companies are strongly dependent on the applied methods of information technology management (IT). In developed countries, IT management has transformed over the past decade from a business support function to a tool for improving efficiency and (at least in some cases) driving business innovation and digital transformation. This article discusses the issues of information management and its features at audit enterprises.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131343370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.16
Elena Turcov
Tourism is the subject of research as part of the economic field, including the business of tourism, the cumulative effect of tourism in the destination. Leisure and tourism services are highly perishable. It not possible to keep stocks of unsold hotel rooms, aircraft. There is clearly a need for forecasting of demand for leisure and tourism goods and services. The COVID-19 pandemic has taken a significant toll on communities across the word and has had a devastating effect on Travel and Tourism.
{"title":"The coding trends of the international tourist demand in health crisis conditions","authors":"Elena Turcov","doi":"10.53486/9789975155618.16","DOIUrl":"https://doi.org/10.53486/9789975155618.16","url":null,"abstract":"Tourism is the subject of research as part of the economic field, including the business of tourism, the cumulative effect of tourism in the destination. Leisure and tourism services are highly perishable. It not possible to keep stocks of unsold hotel rooms, aircraft. There is clearly a need for forecasting of demand for leisure and tourism goods and services. The COVID-19 pandemic has taken a significant toll on communities across the word and has had a devastating effect on Travel and Tourism.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132718234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.18
Oxana Savciuc
Designing marketing research tools capable of generating as much accurate and real information as possible, helps to substantiate marketing decisions. Starting from this practical need for research in marketing, in the contemporary information society new directions of action and development appear, springing both from the evolution and from development of marketing and from the development of information technology, the evolution of imaging and scanning techniques of the human brain. The ethical nature of the neuromarketing approach is one of the biggest and most sensitive challenges of its application in the field of market research. Since its inception, neuromarketing has been a controversial field, raising many ethical issues for researchers. This reaction is due to the research methodology, which is considered, by some authors, to have a high potential for intrusion into the subject's mind.
{"title":"Neuromarketing and ethical aspects in conducting market research","authors":"Oxana Savciuc","doi":"10.53486/9789975155618.18","DOIUrl":"https://doi.org/10.53486/9789975155618.18","url":null,"abstract":"Designing marketing research tools capable of generating as much accurate and real information as possible, helps to substantiate marketing decisions. Starting from this practical need for research in marketing, in the contemporary information society new directions of action and development appear, springing both from the evolution and from development of marketing and from the development of information technology, the evolution of imaging and scanning techniques of the human brain. The ethical nature of the neuromarketing approach is one of the biggest and most sensitive challenges of its application in the field of market research. Since its inception, neuromarketing has been a controversial field, raising many ethical issues for researchers. This reaction is due to the research methodology, which is considered, by some authors, to have a high potential for intrusion into the subject's mind.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129080348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.37
Viorel Corbu
This paper represents a theoretical-practical incursion of the role and typology, efficiency and effectiveness of managerial strategies applied in the context of achieving competitiveness. The aim of the paper is to investigate the contribution of managerial strategies on achieving the competitiveness of the enterprise. Thus, a modern enterprise is a company that applies successful strategies, which helps it to adapt quickly to new changes, which helps it to anticipate the positions of competitors, but also creates multiple competitive advantages. A managerial strategy is the lever of focus and market viability of the company, it is the means that companies use to differentiate themselves from the competition but also to ensure a successful performance in the market. Each manager is obliged to adapt his managerial strategy according to the socio-economic context, but also according to the presence of competitors on the market, the size of the assortment range. The research methodology focused on the use of several methods such as: analysis, synthesis, induction, deduction, abduction, scientific abstraction, qualitative research. In conclusion, we can mention that an enterprise is competitive if it applies successful managerial strategies, adapted to the socioeconomic context.
{"title":"Modern management strategies applied in the context of achieving competitiveness","authors":"Viorel Corbu","doi":"10.53486/9789975155618.37","DOIUrl":"https://doi.org/10.53486/9789975155618.37","url":null,"abstract":"This paper represents a theoretical-practical incursion of the role and typology, efficiency and effectiveness of managerial strategies applied in the context of achieving competitiveness. The aim of the paper is to investigate the contribution of managerial strategies on achieving the competitiveness of the enterprise. Thus, a modern enterprise is a company that applies successful strategies, which helps it to adapt quickly to new changes, which helps it to anticipate the positions of competitors, but also creates multiple competitive advantages. A managerial strategy is the lever of focus and market viability of the company, it is the means that companies use to differentiate themselves from the competition but also to ensure a successful performance in the market. Each manager is obliged to adapt his managerial strategy according to the socio-economic context, but also according to the presence of competitors on the market, the size of the assortment range. The research methodology focused on the use of several methods such as: analysis, synthesis, induction, deduction, abduction, scientific abstraction, qualitative research. In conclusion, we can mention that an enterprise is competitive if it applies successful managerial strategies, adapted to the socioeconomic context.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125275391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.28
Profira Cristafovici, Cristina Panfil
The prospects for economic growth in the Republic of Moldova depend imperatively on the financing of entrepreneurship, especially from the internal sources provided by the financial-banking system. Under the influence of various factors, changes have taken place in the competitive environment of the banking products market, which must be analyzed and taken into account from the perspective of ensuring the economic development of different branches, as well as the economy as a whole. In this study we aim to analyze the market forces of financial - banking products, the process of adapt
{"title":"Analysis of the actual competitive environment of the financial - banking products market in the Republic of Moldova","authors":"Profira Cristafovici, Cristina Panfil","doi":"10.53486/9789975155618.28","DOIUrl":"https://doi.org/10.53486/9789975155618.28","url":null,"abstract":"The prospects for economic growth in the Republic of Moldova depend imperatively on the financing of entrepreneurship, especially from the internal sources provided by the financial-banking system. Under the influence of various factors, changes have taken place in the competitive environment of the banking products market, which must be analyzed and taken into account from the perspective of ensuring the economic development of different branches, as well as the economy as a whole. In this study we aim to analyze the market forces of financial - banking products, the process of adapt","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131754158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.13
Mihail Poisic
Three decades have passed since the collapse of the USSR. At the same time, in all post-Soviet states, already in the first decade, there was a landslide destruction of the production and scientific and technological potential, and the socio-economic situation deteriorated dramatically. Degradation processes have been most destructive in Ukraine, Georgia and the Republic of Moldova. This was largely a consequence of the disintegration of these states as a result of the so far unsettled armed confrontations with part of their territorial entities, as well as permanent political instability in general. The study is developed within the State Program (2020-2023) 20.80009.0807.21 “Migration, demographic change and stabilization policies”.
{"title":"Comparative analysis of the socio-economic development of Moldova and the countries CIS after the collapse of the USSR","authors":"Mihail Poisic","doi":"10.53486/9789975155618.13","DOIUrl":"https://doi.org/10.53486/9789975155618.13","url":null,"abstract":"Three decades have passed since the collapse of the USSR. At the same time, in all post-Soviet states, already in the first decade, there was a landslide destruction of the production and scientific and technological potential, and the socio-economic situation deteriorated dramatically. Degradation processes have been most destructive in Ukraine, Georgia and the Republic of Moldova. This was largely a consequence of the disintegration of these states as a result of the so far unsettled armed confrontations with part of their territorial entities, as well as permanent political instability in general. The study is developed within the State Program (2020-2023) 20.80009.0807.21 “Migration, demographic change and stabilization policies”.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125462274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.11
Amelia Diaconu, Gombos Svetlana Platagea, M. Dinu, S. Angheluţă, O. Sabie
The growth of the urban population, as well as the industrial growth, contributes to the increase of the quantities of generated waste. These can affect the environment. In the European Union, the population has a predominantly urban distribution. For this reason, the article analyzes issues related to municipal waste generated. Failure to use raw materials to the maximum leads to rapid depletion of natural resources. Also, in this situation the amounts of waste can increase. The degree of global warming is also influenced by the way the products are made. Thus, in addition to household waste, municipal waste also includes waste generated by small businesses and institutions. For European Union member states, the article presents an analysis of the degree to which municipal waste is treated.
{"title":"Aspects of municipal waste management","authors":"Amelia Diaconu, Gombos Svetlana Platagea, M. Dinu, S. Angheluţă, O. Sabie","doi":"10.53486/9789975155618.11","DOIUrl":"https://doi.org/10.53486/9789975155618.11","url":null,"abstract":"The growth of the urban population, as well as the industrial growth, contributes to the increase of the quantities of generated waste. These can affect the environment. In the European Union, the population has a predominantly urban distribution. For this reason, the article analyzes issues related to municipal waste generated. Failure to use raw materials to the maximum leads to rapid depletion of natural resources. Also, in this situation the amounts of waste can increase. The degree of global warming is also influenced by the way the products are made. Thus, in addition to household waste, municipal waste also includes waste generated by small businesses and institutions. For European Union member states, the article presents an analysis of the degree to which municipal waste is treated.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117008082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-01DOI: 10.53486/9789975155618.30
Elvira Jorovlea
Folosirea a unor astfel de tehnici, cum sunt antecedentele și consecințele, ajută la schimbare a comportamentului angajaților. Or, folosind antecedente potrivite situației, managerul trebuie să aleagă și să respecte și consecințe adecvate. Vorbele trebuie să se unească cu faptele, încât să devină motivații puternice în momentul în care ele se vor manifesta în realitate. Și, odată realizate, în următoarele situații asemănătoare, nu va fi nevoie să i se repete muncitorului de mai multe ori. El își va îndeplini munca calitativ și la timp doar din motivul că comportamentul său s-a schimbat pe baza încrederii care a căpătat-o în cuvintele managerului.
{"title":"Some techniques of changing employee behavior","authors":"Elvira Jorovlea","doi":"10.53486/9789975155618.30","DOIUrl":"https://doi.org/10.53486/9789975155618.30","url":null,"abstract":"Folosirea a unor astfel de tehnici, cum sunt antecedentele și consecințele, ajută la schimbare a comportamentului angajaților. Or, folosind antecedente potrivite situației, managerul trebuie să aleagă și să respecte și consecințe adecvate. Vorbele trebuie să se unească cu faptele, încât să devină motivații puternice în momentul în care ele se vor manifesta în realitate. Și, odată realizate, în următoarele situații asemănătoare, nu va fi nevoie să i se repete muncitorului de mai multe ori. El își va îndeplini munca calitativ și la timp doar din motivul că comportamentul său s-a schimbat pe baza încrederii care a căpătat-o în cuvintele managerului.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117286884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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