Pub Date : 2019-11-04DOI: 10.32999/ksu2307-8030/2019-35-8
Ekouaghe Matthnai
This article deals with practical features of the use of marketing technologies in the management of a tourism enterprise. More than a technological shift, digital technology is a disruption of the entire ecosystem of tourism stakeholders and involves an awareness and mobilization of all stakeholders to cope to this challenge. The marketing strategy of the destination must determine which tourist resources are at the destination, which tourist product can work on their basis, on whom this tourist product is oriented, how will it progress and what technological resources are needed for this. Increasingly, both political conditions and technological developments are influencing demand behaviour and buyer potential in ever shorter cycles. Strategic marketing and the agile competitive strategy of a company are thus becoming increasingly important, especially since the markets themselves are reacting more and more dynamically. The purpose of this article is to understand and analyze practical features of the use of marketing technologies in the management of a tourism enterprise.
{"title":"PRACTICAL FEATURES OF THE USE OF MARKETING TECHNOLOGIES IN THE MANAGEMENT OF A TOURISM ENTERPRISE","authors":"Ekouaghe Matthnai","doi":"10.32999/ksu2307-8030/2019-35-8","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-8","url":null,"abstract":"This article deals with practical features of the use of marketing technologies in the management of a tourism enterprise. More than a technological shift, digital technology is a disruption of the entire ecosystem of tourism stakeholders and involves an awareness and mobilization of all stakeholders to cope to this challenge. The marketing strategy of the destination must determine which tourist resources are at the destination, which tourist product can work on their basis, on whom this tourist product is oriented, how will it progress and what technological resources are needed for this. Increasingly, both political conditions and technological developments are influencing demand behaviour and buyer potential in ever shorter cycles. Strategic marketing and the agile competitive strategy of a company are thus becoming increasingly important, especially since the markets themselves are reacting more and more dynamically. The purpose of this article is to understand and analyze practical features of the use of marketing technologies in the management of a tourism enterprise.","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"150 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125959345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-04DOI: 10.32999/ksu2307-8030/2019-35-13
Solovyov Igor, S. Andrii
{"title":"CO-MARKETING AS A MODERN STAGE OF MARKETING CONCEPT DEVELOPMENT","authors":"Solovyov Igor, S. Andrii","doi":"10.32999/ksu2307-8030/2019-35-13","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-13","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130768732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-04DOI: 10.32999/ksu2307-8030/2019-35-7
Stamatin Oleksandr
{"title":"ECONOMIC EFFICIENCY OF JOINT APPLICATION OF E-TICKET AND GPS IN PUBLIC TRANSPORT","authors":"Stamatin Oleksandr","doi":"10.32999/ksu2307-8030/2019-35-7","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-7","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131787649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-04DOI: 10.32999/ksu2307-8030/2019-35-16
D. Oleksandr
{"title":"VALUATION OF THE INVESTED CAPITAL IN THE MODEL OF THE FUNDAMENTAL AND STAKEHOLDER VALUE ADDED OF ENTERPRISES","authors":"D. Oleksandr","doi":"10.32999/ksu2307-8030/2019-35-16","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-35-16","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131857613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-26DOI: 10.32999/ksu2307-8030/2019-34-13
Katsemir Yana
{"title":"RESEARCH OF THE EXTERNAL FACTORS OF THE DEVELOPMENT OF THE TOURIST INDUSTRY OF UKRAINE","authors":"Katsemir Yana","doi":"10.32999/ksu2307-8030/2019-34-13","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-34-13","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126585858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-26DOI: 10.32999/ksu2307-8030/2019-34-15
Kostyuk Maxim
{"title":"ORGANIZATIONAL AND ECONOMIC MANAGEMENT MECHANISM FOR THE PROCESSES OF COST-EFFECTIVE USE OF RESOURCES AT THE MACHINE-BUILDING ENTERPRISES","authors":"Kostyuk Maxim","doi":"10.32999/ksu2307-8030/2019-34-15","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-34-15","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131235681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-26DOI: 10.32999/ksu2307-8030/2019-34-7
Strilets Viktoriia
{"title":"CURRENT-CONSEQUENCES OF EXISTENCE ARE PREVENTING THE ACTIVITIES OF A SMALL ENTERPRISE IN THE PROCESS OF SUBJECT-RELATED RELATIONS","authors":"Strilets Viktoriia","doi":"10.32999/ksu2307-8030/2019-34-7","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-34-7","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133408565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-26DOI: 10.32999/ksu2307-8030/2019-34-22
Kubiniy Nataliia, Zavadyak Roman, B. Milán
{"title":"CULTURE, TOURIZM AND ECONOMY AS A TRIUMVIRATE OF REGIONAL STRATEGIC DEVELOPMENT","authors":"Kubiniy Nataliia, Zavadyak Roman, B. Milán","doi":"10.32999/ksu2307-8030/2019-34-22","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-34-22","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115540775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-26DOI: 10.32999/ksu2307-8030/2019-34-27
Lepokhin Oleksandr, I. Olga
{"title":"IMPACT OF THE MODEL OF SOCIO-ECONOMIC DEVELOPMENT OF THE COUNTRY ON ENSURING THE TAX SECURITY OF THE STATE","authors":"Lepokhin Oleksandr, I. Olga","doi":"10.32999/ksu2307-8030/2019-34-27","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2019-34-27","url":null,"abstract":"","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124210942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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