The need for information communication skills development especially in Nigeria cannot be overemphasized. Information communication skill is the harnessing of electronic technology in its various forms to improve the operations in term of communication and profitability of the business as a whole. Organizations without staff with viable information communication skill may experience difficulty in facing modern challenges in the business environment. It is in this light that this paper anchors its objectives. The general objective of the study is to assess the effect of information communication skills on organizational performance in Bayelsa State. Using the simple random sampling technique, a total of 50 retail outlets were selected from the population as the sample size. The study made use of a validated structured questionnaire to generate data from respondents, which were analyzed using chi-square and correlation analysis. From the analysis, it was discovered that there is a significant effect of the variables of information communication technology and organizational performance. It was concluded that information communication skills has a significant effect on organizational performance in Bayelsa State. Among others, it was recommended that business owners should be given some training and retraining of the skills involved in the use of these information technology facilities for effective business performance. Also, efforts should be made by the State governments towards effective funding for information technology facilities and also towards the procurement of information technology facilities for effective business performance.
{"title":"Information Communication Skills and Organizational Performance in Bayelsa State","authors":"Banabo E., W. R.E.","doi":"10.52589/jarms-kx2ztifi","DOIUrl":"https://doi.org/10.52589/jarms-kx2ztifi","url":null,"abstract":"The need for information communication skills development especially in Nigeria cannot be overemphasized. Information communication skill is the harnessing of electronic technology in its various forms to improve the operations in term of communication and profitability of the business as a whole. Organizations without staff with viable information communication skill may experience difficulty in facing modern challenges in the business environment. It is in this light that this paper anchors its objectives. The general objective of the study is to assess the effect of information communication skills on organizational performance in Bayelsa State. Using the simple random sampling technique, a total of 50 retail outlets were selected from the population as the sample size. The study made use of a validated structured questionnaire to generate data from respondents, which were analyzed using chi-square and correlation analysis. From the analysis, it was discovered that there is a significant effect of the variables of information communication technology and organizational performance. It was concluded that information communication skills has a significant effect on organizational performance in Bayelsa State. Among others, it was recommended that business owners should be given some training and retraining of the skills involved in the use of these information technology facilities for effective business performance. Also, efforts should be made by the State governments towards effective funding for information technology facilities and also towards the procurement of information technology facilities for effective business performance.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126500958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Peer influence is a major contributing factor to the upsurge in risky alcohol behaviors among school-going adolescents. This trend has become a public health concern in many parts of the world. Debate continues as to whether peer influence, age, gender, and religion predict alcohol use in this adolescent group. The purpose of the study was to establish the relationship between peer influence and alcohol use among school-going adolescents in Kasese Municipality. Two -structured questionnaires; the Peer Inventory Tool (PPI) and the Alcohol Use Disorders Identification Test (AUDIT) were used to obtain information from 233 adolescents. Adolescents aged 12-19 years, were randomly sampled from 10 secondary schools. Results indicated that 35.6% were hazardous drinkers, 10.7% were harmful drinkers, and 5.2% were dependent drinkers. Pearson correlation analysis confirmed a weak positive correlation (r=0.18) between age and alcohol use among school-going adolescents. A positive peer influence was established between adolescents and their peers and friends (PPI score of 12.18, on a scaled range of -66 to +66). The Chi-square test confirmed that there was no association between religion (p>0.05) or gender (p>0.05), and alcohol use among school-going adolescents. The results provide outcomes that can be used to promote positive peer relationships among school-going adolescents and policy regulation of alcohol use and abuse in schools.
{"title":"The Relationship Between Peer Influence and Alcohol Use Among School-Going Adolescents in Kasese Municipality, Uganda","authors":"P. M., Novatus N., S. n","doi":"10.52589/jarms-5pbhj1xe","DOIUrl":"https://doi.org/10.52589/jarms-5pbhj1xe","url":null,"abstract":"Peer influence is a major contributing factor to the upsurge in risky alcohol behaviors among school-going adolescents. This trend has become a public health concern in many parts of the world. Debate continues as to whether peer influence, age, gender, and religion predict alcohol use in this adolescent group. The purpose of the study was to establish the relationship between peer influence and alcohol use among school-going adolescents in Kasese Municipality. Two -structured questionnaires; the Peer Inventory Tool (PPI) and the Alcohol Use Disorders Identification Test (AUDIT) were used to obtain information from 233 adolescents. Adolescents aged 12-19 years, were randomly sampled from 10 secondary schools. Results indicated that 35.6% were hazardous drinkers, 10.7% were harmful drinkers, and 5.2% were dependent drinkers. Pearson correlation analysis confirmed a weak positive correlation (r=0.18) between age and alcohol use among school-going adolescents. A positive peer influence was established between adolescents and their peers and friends (PPI score of 12.18, on a scaled range of -66 to +66). The Chi-square test confirmed that there was no association between religion (p>0.05) or gender (p>0.05), and alcohol use among school-going adolescents. The results provide outcomes that can be used to promote positive peer relationships among school-going adolescents and policy regulation of alcohol use and abuse in schools.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131806437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper examined the effect of automation on organisational structure, job performance and communication in university libraries in South West, Nigeria. The survey research design was adopted. A questionnaire and observation checklist was the instrument used to collect the data. The sample for the study consisted of 607 library personnel in six (6) university libraries in South West, Nigeria, stratified and judgemental sampling was used to sample 442 library staff for the study. Descriptive statistics were used to analyse data collected on the research questions developed while for inferential statistics, Kendall-tau was used to test hypotheses. Findings from the study revealed that none of the university libraries studied has been to implement full automation of their operations, only acquisitions have been automated across the board in the four (4) university libraries. Also, the findings revealed that automation has enabled a more flexible working environment, affected the pattern of staffing by specialisation, and bridged the gap between communication flow through the use of a variety of information and technology communication (ICT) tools. Furthermore, the study identified that the various constraints to automation in university libraries are irregular power supply, inadequate funding, lack of infrastructural facilities, and staff resistance to training. The study recommended that university and library management of the university libraries studied should make provision for full automation of library operations and services. This will go a long way in adopting new structures in line with technological advancements for greater flexibility, facilitating staff creativity at work, help improve collaboration and resource sharing through the use of automation tools for communication.
{"title":"Effect of Automation on Organisational Structure, Job Performance and Communication in University Libraries in South West Nigeria","authors":"Bayode Kehinde","doi":"10.52589/jarms-lopk93d9","DOIUrl":"https://doi.org/10.52589/jarms-lopk93d9","url":null,"abstract":"The paper examined the effect of automation on organisational structure, job performance and communication in university libraries in South West, Nigeria. The survey research design was adopted. A questionnaire and observation checklist was the instrument used to collect the data. The sample for the study consisted of 607 library personnel in six (6) university libraries in South West, Nigeria, stratified and judgemental sampling was used to sample 442 library staff for the study. Descriptive statistics were used to analyse data collected on the research questions developed while for inferential statistics, Kendall-tau was used to test hypotheses. Findings from the study revealed that none of the university libraries studied has been to implement full automation of their operations, only acquisitions have been automated across the board in the four (4) university libraries. Also, the findings revealed that automation has enabled a more flexible working environment, affected the pattern of staffing by specialisation, and bridged the gap between communication flow through the use of a variety of information and technology communication (ICT) tools. Furthermore, the study identified that the various constraints to automation in university libraries are irregular power supply, inadequate funding, lack of infrastructural facilities, and staff resistance to training. The study recommended that university and library management of the university libraries studied should make provision for full automation of library operations and services. This will go a long way in adopting new structures in line with technological advancements for greater flexibility, facilitating staff creativity at work, help improve collaboration and resource sharing through the use of automation tools for communication.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127093657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper reveals a personal thought gathered on some choral works, known and unknown processes, of Sam Asare-Bediako as far as choral writings are concerned. It is an analytical view point conducted from my study and teaching of such pieces which are of academic discourse. In my opinion, the features discussed in this paper reveal critically the elements that form the major fundamental constructions of the choral works of Sam Asare-Bediako. The works were examined through teaching, listening and critical observational study of some music scores of the Composer. Using Bent’s description of such a study as musical perception, the study reveals certain unique processes the composer adapted in creating his works. The fundamental significance of the study was to unearth some stylistic thoughts on choral music compositions which are envisaged to help future generation of composers as well as scholars in the composition discipline to address issues pertaining to compositional styles.
{"title":"Thoughts on Choral Music Writings of Sam Asare-Bediako","authors":"Alfred Patrick Addaquay","doi":"10.52589/jarms-78asjuyc","DOIUrl":"https://doi.org/10.52589/jarms-78asjuyc","url":null,"abstract":"This paper reveals a personal thought gathered on some choral works, known and unknown processes, of Sam Asare-Bediako as far as choral writings are concerned. It is an analytical view point conducted from my study and teaching of such pieces which are of academic discourse. In my opinion, the features discussed in this paper reveal critically the elements that form the major fundamental constructions of the choral works of Sam Asare-Bediako. The works were examined through teaching, listening and critical observational study of some music scores of the Composer. Using Bent’s description of such a study as musical perception, the study reveals certain unique processes the composer adapted in creating his works. The fundamental significance of the study was to unearth some stylistic thoughts on choral music compositions which are envisaged to help future generation of composers as well as scholars in the composition discipline to address issues pertaining to compositional styles.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127701713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the discovery of oil in the Niger Delta of Nigeria, there has been a steady increase in conflict between the communities hosting the multinational oil companies and the host communities. The conflicts have found expression in court disputes over the years. The dominant claims in these disputes are usually monetary compensation. The question has continued to arise as to whether there are consistent legal frameworks to guide the disputants in the process of getting compensated for oil spillages and other collateral damages that result from the exploratory activities of these multinational oil companies. Looking at the procedural laws, who and which is more favoured: the company or the victim? This paper which adopts the doctrinal method surveys the problem of monetary compensation in litigation involving victims of oil company operations and the companies. It was found that although there are skeletal procedural principles currently in force in the area, a well-developed statutory procedure governing the space has not been enacted leaving the victims largely short-changed and the companies given leeway to escape from the direct consequences of their actions on the socio-ecological structure of the Niger-Delta. A ‘new’ law in the area is therefore advocated.
{"title":"Monetary Compensation in Pollution Litigation in Nigeria: How Adequate?","authors":"Okwelum C.O.","doi":"10.52589/jarms-rzpc8ihj","DOIUrl":"https://doi.org/10.52589/jarms-rzpc8ihj","url":null,"abstract":"Since the discovery of oil in the Niger Delta of Nigeria, there has been a steady increase in conflict between the communities hosting the multinational oil companies and the host communities. The conflicts have found expression in court disputes over the years. The dominant claims in these disputes are usually monetary compensation. The question has continued to arise as to whether there are consistent legal frameworks to guide the disputants in the process of getting compensated for oil spillages and other collateral damages that result from the exploratory activities of these multinational oil companies. Looking at the procedural laws, who and which is more favoured: the company or the victim? This paper which adopts the doctrinal method surveys the problem of monetary compensation in litigation involving victims of oil company operations and the companies. It was found that although there are skeletal procedural principles currently in force in the area, a well-developed statutory procedure governing the space has not been enacted leaving the victims largely short-changed and the companies given leeway to escape from the direct consequences of their actions on the socio-ecological structure of the Niger-Delta. A ‘new’ law in the area is therefore advocated.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122915384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study investigates the students’ awareness of the career prospects in music education in secondary schools in Kogi State Senatorial Zone. To carry out the study, three (3) research questions are designed for data collection, while two (2) null hypotheses formulated and tested in the study. A total of one hundred and twenty (120) students is used as representatives of the population sample. The instrument to be used for data collection is questionnaire on the awareness of students on the career prospects in music education in Kogi State. The statistical weighted mean is used to analyze/answer the research questions; for testing of the null hypothesis, Z test is used. The researcher is optimistic that following an investigation into the awareness of students of the career prospects in music education in secondary schools in Kogi State, the secondary schools in Kogi State will be aware of teaching/instructing as a career prospect in music education though many do not opt for it. This investigation fully creates awareness that composing music is a career prospect in music education. They are fully aware that performance is a career prospect in music except on the aspect of being a concert performer. They are aware of employment with the media/music industry as a career prospect in music. However, some are not aware that working in the television/radio houses as music presenter or newscaster is a career prospect in music. They are fully aware of establishing a private music venture/business as a prospect in music education as a career, though not usually feasible due to huge financial involvement. There is no significant difference between the awareness of the urban and rural secondary school in Kogi State on the career prospect in music education. There is a significant difference between the female and male secondary school students in Kogi State on their awareness of the career prospects in music education. The findings had a lot of implications which were briefly discussed later. Therefore, based on these findings and their implications, recommendations are made followed by suggestions for further studies, summary and conclusion.
{"title":"An Investigation into the Awareness of Students of the Career Prospects in Music Education in Secondary Schools in Kogi State","authors":"Nwaneri Christian Mbamaonyeukwu","doi":"10.52589/jarms-9mn931lz","DOIUrl":"https://doi.org/10.52589/jarms-9mn931lz","url":null,"abstract":"The study investigates the students’ awareness of the career prospects in music education in secondary schools in Kogi State Senatorial Zone. To carry out the study, three (3) research questions are designed for data collection, while two (2) null hypotheses formulated and tested in the study. A total of one hundred and twenty (120) students is used as representatives of the population sample. The instrument to be used for data collection is questionnaire on the awareness of students on the career prospects in music education in Kogi State. The statistical weighted mean is used to analyze/answer the research questions; for testing of the null hypothesis, Z test is used. The researcher is optimistic that following an investigation into the awareness of students of the career prospects in music education in secondary schools in Kogi State, the secondary schools in Kogi State will be aware of teaching/instructing as a career prospect in music education though many do not opt for it. This investigation fully creates awareness that composing music is a career prospect in music education. They are fully aware that performance is a career prospect in music except on the aspect of being a concert performer. They are aware of employment with the media/music industry as a career prospect in music. However, some are not aware that working in the television/radio houses as music presenter or newscaster is a career prospect in music. They are fully aware of establishing a private music venture/business as a prospect in music education as a career, though not usually feasible due to huge financial involvement. There is no significant difference between the awareness of the urban and rural secondary school in Kogi State on the career prospect in music education. There is a significant difference between the female and male secondary school students in Kogi State on their awareness of the career prospects in music education. The findings had a lot of implications which were briefly discussed later. Therefore, based on these findings and their implications, recommendations are made followed by suggestions for further studies, summary and conclusion.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126163659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study assesses the social and livelihood implication of Covid-19 lockdown in Southern Kaduna State of Nigeria, with a view to providing information for sustainable living of the human population. Data for this study was collected through questionnaire survey, in-depth interview and direct field observation. The result shows that Covid-19 lockdown prevented many prospective couples from having their marriages/marriage ceremonies, forced many couples to have unwanted pregnancies, breaking away of many relationships, caused conflicts due to short supply of family needs, and forced many parents to have more time for the family. The result also indicated that the pandemic increased the level of rape cases, teenage pregnancies and prostitution among women in the study area. As such, it is recommended that proper education be given to people on the effects of any pandemic on women, young and adolescent children through their worship centers and schools, and finally, marriage counseling should involve issues related to the effects of any disease pandemic and how to maintain their livelihood sources.
{"title":"Social and Livelihood Implication of Covid-19 Lockdown on the People of Southern Kaduna State of Nigeria","authors":"Zankan J.A.A., Zaky K., Hassan N., Silas S.A.","doi":"10.52589/jarms-hewffytv","DOIUrl":"https://doi.org/10.52589/jarms-hewffytv","url":null,"abstract":"This study assesses the social and livelihood implication of Covid-19 lockdown in Southern Kaduna State of Nigeria, with a view to providing information for sustainable living of the human population. Data for this study was collected through questionnaire survey, in-depth interview and direct field observation. The result shows that Covid-19 lockdown prevented many prospective couples from having their marriages/marriage ceremonies, forced many couples to have unwanted pregnancies, breaking away of many relationships, caused conflicts due to short supply of family needs, and forced many parents to have more time for the family. The result also indicated that the pandemic increased the level of rape cases, teenage pregnancies and prostitution among women in the study area. As such, it is recommended that proper education be given to people on the effects of any pandemic on women, young and adolescent children through their worship centers and schools, and finally, marriage counseling should involve issues related to the effects of any disease pandemic and how to maintain their livelihood sources.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114704702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article seeks to unpack the effects the COVID-19 pandemic has had on Women in Informal Cross Border Trade (WICBT) in Zimbabwe while acknowledging the ripple effects on apparent disparate unrelated norms and realities. The research methodology utilised in this treatise unpacks the far-reaching impact of COVID-19 by providing a basis for the formulation of future theories on the interaction of COVID-19, WICBT and society in Zimbabwe as well as provide recommendations to remedy COVID-19’s ill effects. The systematic review of secondary data sources (journals, policy reports, humanitarian reports as well as newspaper articles and online media reports) formed the main basis for the positions articulated in this article. Broadly speaking, the COVID-19 pandemic has affected every facet of life including (formal and informal) trade. With a largely disputed unemployment rate, it is largely accepted that the informal sector has sheltered a significant proportion of Zimbabwe’s employable population. This demographic, traditionally dominated by WICBT, has increased exponentially as a result of COVID-19.
{"title":"Covid-19 Impact on Women in Informal Cross Border Trade in Zimbabwe","authors":"Levious Chiukira","doi":"10.52589/jarms-kpaop2bd","DOIUrl":"https://doi.org/10.52589/jarms-kpaop2bd","url":null,"abstract":"This article seeks to unpack the effects the COVID-19 pandemic has had on Women in Informal Cross Border Trade (WICBT) in Zimbabwe while acknowledging the ripple effects on apparent disparate unrelated norms and realities. The research methodology utilised in this treatise unpacks the far-reaching impact of COVID-19 by providing a basis for the formulation of future theories on the interaction of COVID-19, WICBT and society in Zimbabwe as well as provide recommendations to remedy COVID-19’s ill effects. The systematic review of secondary data sources (journals, policy reports, humanitarian reports as well as newspaper articles and online media reports) formed the main basis for the positions articulated in this article. Broadly speaking, the COVID-19 pandemic has affected every facet of life including (formal and informal) trade. With a largely disputed unemployment rate, it is largely accepted that the informal sector has sheltered a significant proportion of Zimbabwe’s employable population. This demographic, traditionally dominated by WICBT, has increased exponentially as a result of COVID-19.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121688487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Etuk A., Anyadighibe J.A., James E.E., Bassey E.B.
This study centered on corporate social responsibility and customer patronage in the telecommunications context. It was conducted to examine the effects of community development, corporate philanthropy, environmental responsibility, legal responsibility and ethical responsibility on customer patronage of telecommunication services. The study adopted survey research design. A structured questionnaire was used to obtain primary data from 246 telecommunication service subscribers. Data analysis was done using descriptive statistics while hypotheses testing was carried out using multiple linear regression. The findings of the study revealed that corporate philanthropy (β = .444; p-value = 0.000 < 0.05) had the highest significant positive influence on customer patronage of telecommunication services, followed in order of relative importance by environmental responsibility (β = .384; p-value = 0.003 < 0.05), community development (β = .352; p-value = 0.000 < 0.05), ethical responsibility (β = .301; p-value = 0.000 < 0.05) and legal responsibility (β = .210; p-value = 0.001 < 0.05). On the basis of these findings, therefore, the study provided practical implications for possible implementation.
{"title":"Corporate Social Responsibility and Customer Patronage in the Telecommunications Context","authors":"Etuk A., Anyadighibe J.A., James E.E., Bassey E.B.","doi":"10.52589/jarms-vy5k7top","DOIUrl":"https://doi.org/10.52589/jarms-vy5k7top","url":null,"abstract":"This study centered on corporate social responsibility and customer patronage in the telecommunications context. It was conducted to examine the effects of community development, corporate philanthropy, environmental responsibility, legal responsibility and ethical responsibility on customer patronage of telecommunication services. The study adopted survey research design. A structured questionnaire was used to obtain primary data from 246 telecommunication service subscribers. Data analysis was done using descriptive statistics while hypotheses testing was carried out using multiple linear regression. The findings of the study revealed that corporate philanthropy (β = .444; p-value = 0.000 < 0.05) had the highest significant positive influence on customer patronage of telecommunication services, followed in order of relative importance by environmental responsibility (β = .384; p-value = 0.003 < 0.05), community development (β = .352; p-value = 0.000 < 0.05), ethical responsibility (β = .301; p-value = 0.000 < 0.05) and legal responsibility (β = .210; p-value = 0.001 < 0.05). On the basis of these findings, therefore, the study provided practical implications for possible implementation.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133114361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examined marketing mix and subscribers’ satisfaction in the telecommunications industry. It assessed the relationship between marketing mix strategies (product variety, promotion, people and process) and subscribers’ satisfaction in the telecommunications industry. Cross sectional research design was adopted and primary data were obtained from 107 telecommunication subscribers using a structured questionnaire. Data analysis was done using descriptive statistics (frequency tables and simple percentages) and inferential statistics (Pearson’s product moment correlation) in the Statistical Package for the Social Sciences (SPSS 23). The findings of the study revealed that product variety, promotion, people and process had significant positive relationships with subscribers’ satisfaction in the telecommunications industry. In line with these findings, we made practical implications for possible implementation by players in the telecommunications industry.
{"title":"Marketing Mix and Subscribers' Satisfaction in the Telecommunications Industry","authors":"Etuk A., Anyadighibe J.A., James E.E., Ulo A.I.","doi":"10.52589/jarms-dpu9yw9n","DOIUrl":"https://doi.org/10.52589/jarms-dpu9yw9n","url":null,"abstract":"This study examined marketing mix and subscribers’ satisfaction in the telecommunications industry. It assessed the relationship between marketing mix strategies (product variety, promotion, people and process) and subscribers’ satisfaction in the telecommunications industry. Cross sectional research design was adopted and primary data were obtained from 107 telecommunication subscribers using a structured questionnaire. Data analysis was done using descriptive statistics (frequency tables and simple percentages) and inferential statistics (Pearson’s product moment correlation) in the Statistical Package for the Social Sciences (SPSS 23). The findings of the study revealed that product variety, promotion, people and process had significant positive relationships with subscribers’ satisfaction in the telecommunications industry. In line with these findings, we made practical implications for possible implementation by players in the telecommunications industry.","PeriodicalId":120234,"journal":{"name":"Journal of Advanced Research and Multidisciplinary Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115914723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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