It's hard to believe it's been 12 months since hearing the astonishing words, ‘The winner this year, and team going to Germany to represent the UK, is… PlanEat!’ And what an incredible 12 months it's been too! Having won the UK round of Ecotrophelia 2023, our team were given the opportunity to represent the UK in the Ecotrophelia European finals in October. This was an experience I will never forget.
Although there was a period of 4 months between the UK leg of the Ecotrophelia competition and the European final, there was still a lot of work that needed to be done. For us though, this was a period of rapid change; we graduated and many of our team started roles within days or weeks of finishing our final university assignment, myself included! Now, without our university base, scattered all over the country and trying to adjust to new roles, sitting down all together was no longer the simple matter it had once been.
On the back of recommendations from the dragons at the UK final, we agreed to further optimise our formulation. Furthermore, we had been informed that the judges of the European final were looking for a slightly different set of criteria and ultimately answering the question, ‘is this product ready to be launched?’ The Healy Group kindly allowed us to optimise our product at their Innovation Centre in Leicestershire and to host a dress rehearsal pitch in the week running up to the final. Many of the industry dragons from the UK round of the competition attended, as well as new colleagues and guests from The Food Innovation Centre based at the University of Nottingham. We came away feeling ready for anything thrown our way, having answered questions from attendees of the dress rehearsal for just under an hour. I’d like to reiterate my thanks to the University of Nottingham and the Healy Group who supported us throughout our Ecotrophelia journey.
In early October, we headed to Cologne for the European finals! The competition itself took place over two very exciting but nerve-wracking days at the Anuga Food Fair. The products showcased to the industry dragons were created by 14 teams from across Europe. Like us, each team had won their national round and were now representing their country on the wider European stage. It was interesting to see the trend in products for 2023's competition, which predominately featured sustainable protein or products of waste valorisation, incorporated into beverages, desserts and snack products.
The competition itself was set up very differently from the UK round. As there was no product showcase, we had less opportunity to meet the other teams and get a sneak peak of their products. We were fortunate in being able to chat to a few teams who were very friendly and equally passionate about their products and innovation journey. The lack of a showcase though, also meant that we didn’t have an opportunity to show off our product or chat to the judges in a less formal