{"title":"Pharmaceutical companies Twitter communications: Engagement and message frames","authors":"Sun-A Park","doi":"10.5897/jmcs2024.0813","DOIUrl":"https://doi.org/10.5897/jmcs2024.0813","url":null,"abstract":"","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"93 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140360321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to assess practical communication interventions used by development agents in the agricultural sector in the Sidama Region. Using the descriptive design, the researchers employed a quantitative data-gathering method. A cluster random sampling technique was used to identify two 'districts' from the region. All development agents found in the two woredas were selected and included in the survey. A questionnaire was developed using a five-point Likert scale. The results indicate that not all development agents frequently employed a participatory communication approach. Development agents exhibited less information-seeking behavior and did not have a high level of confidence in their ability to communicate with farmers. Moreover, agents were found using limited communication delivery techniques. In light of the findings, it was recommended that Development agents implement a participatory communication strategy effectively and develop better information-seeking habits. The Office of Agriculture must develop a strategy for the future that could assist development agents in becoming better information seekers. An increase in information-seeking behavior is required by learning more about agriculture from various outside sources. Development agents should continuously raise their level of competence; they must overcome the setbacks that make them less confident. To help the rural community effectively, development agents must use various communication techniques.
{"title":"Assessment of communication interventions to improve the livelihood of rural community in Ethiopia: The case of Sidama Region","authors":"Zewedie Gebeyehu Hailemesekel, Shiferaw Jira Yohannes","doi":"10.5897/jmcs2023.0804","DOIUrl":"https://doi.org/10.5897/jmcs2023.0804","url":null,"abstract":"This study aims to assess practical communication interventions used by development agents in the agricultural sector in the Sidama Region. Using the descriptive design, the researchers employed a quantitative data-gathering method. A cluster random sampling technique was used to identify two 'districts' from the region. All development agents found in the two woredas were selected and included in the survey. A questionnaire was developed using a five-point Likert scale. The results indicate that not all development agents frequently employed a participatory communication approach. Development agents exhibited less information-seeking behavior and did not have a high level of confidence in their ability to communicate with farmers. Moreover, agents were found using limited communication delivery techniques. In light of the findings, it was recommended that Development agents implement a participatory communication strategy effectively and develop better information-seeking habits. The Office of Agriculture must develop a strategy for the future that could assist development agents in becoming better information seekers. An increase in information-seeking behavior is required by learning more about agriculture from various outside sources. Development agents should continuously raise their level of competence; they must overcome the setbacks that make them less confident. To help the rural community effectively, development agents must use various communication techniques.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"2 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examined how the use of social media among youth influences their offline civic participation outside the election period in Tanzania. Unlike previous studies, this study used multidimensional aspects of civic participation. Civic participation was studied using the concurrent qualitative dominant mixed-methods approach. The study conducted four focus group discussions (FGD) with the aid of an FGD guide and surveyed 372 young people with the help of a questionnaire. Narrative responses were analyzed thematically with the aid of NVivo-12, whereas statistical data were analyzed with the aid of SPSS 26 software. The participants in this study agreed that they comment and share messages, photos, voice messages and videos related to civic activities using social media, and that they actively participate in their own community offline. The research findings confirmed the connection between the social media interactivity of youth and their active offline civic participation. This study lays the foundation for further research and theory development.
{"title":"Social media engagement and democracy: Understanding the impact of social media on youth civic engagement in Tanzania","authors":"Rajendran J. Britto","doi":"10.5897/jmcs2023.0795","DOIUrl":"https://doi.org/10.5897/jmcs2023.0795","url":null,"abstract":"This study examined how the use of social media among youth influences their offline civic participation outside the election period in Tanzania. Unlike previous studies, this study used multidimensional aspects of civic participation. Civic participation was studied using the concurrent qualitative dominant mixed-methods approach. The study conducted four focus group discussions (FGD) with the aid of an FGD guide and surveyed 372 young people with the help of a questionnaire. Narrative responses were analyzed thematically with the aid of NVivo-12, whereas statistical data were analyzed with the aid of SPSS 26 software. The participants in this study agreed that they comment and share messages, photos, voice messages and videos related to civic activities using social media, and that they actively participate in their own community offline. The research findings confirmed the connection between the social media interactivity of youth and their active offline civic participation. This study lays the foundation for further research and theory development.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128222106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Film Noir has always been an elusive category, determined by vague definitions. Even scholarly work has its focus on thematic connections, and standards of tone and mood and periodization of both ‘classical noir’ and ‘neo-noir’ has always been problematic. Kathrina Glitre and Patrick Keating have championed an approach that categorizes ‘noir’ as a visual category, determined by changing technical standards. This article will compare these arguments against changes in filmmaking technique and cinematography from the fifties onwards and will argue that – save for some nuances the technical evidence undergirds an approach to ‘noir’ and ‘neo-noir’ in which the visual element is maybe not a sufficient, but at least a necessary condition for any form of ‘noir’.
{"title":"Looking for low-key: Noir and Neo-Noir from a cinematographic perspective","authors":"Vanden Bossche David","doi":"10.5897/jmcs2022.0788","DOIUrl":"https://doi.org/10.5897/jmcs2022.0788","url":null,"abstract":"Film Noir has always been an elusive category, determined by vague definitions. Even scholarly work has its focus on thematic connections, and standards of tone and mood and periodization of both ‘classical noir’ and ‘neo-noir’ has always been problematic. Kathrina Glitre and Patrick Keating have championed an approach that categorizes ‘noir’ as a visual category, determined by changing technical standards. This article will compare these arguments against changes in filmmaking technique and cinematography from the fifties onwards and will argue that – save for some nuances the technical evidence undergirds an approach to ‘noir’ and ‘neo-noir’ in which the visual element is maybe not a sufficient, but at least a necessary condition for any form of ‘noir’.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121278578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Effectiveness and compliance to intervention measures that mitigate the spread of COVID-19 has heavily relied on awareness and willingness of the public to adhere to directives. In this study, Behaviour Change Communication (BCC) interventions in response to COVID-19 are analyzed with the aim of identifying opportunities and gaps that can inform on going and future efforts. The study focuses on a BCC campaign rolled out between June and October 2020 in select coastal counties of Kenya by the Ministry of Health. The aim is to establish the communication activities undertaken in the campaign as well as analyse the messaging. The study employs a qualitative approach whereby the campaign materials and related documents are subjected to content analysis. Data gathered shows that several key activities were undertaken before, during and after the campaign. Further, the campaign messaging created awareness instructed and persuaded. The analysis concludes that the dissemination of the IEC materials was largely successful. However, within the scope of this study, the impact of the campaign in improving adherence to COVID-19 protection measures and ultimately reduced positive cases cannot be ascertained.
{"title":"Interventions and messaging in behaviour change communication response to COVID-19: A qualitative analysis of covid campaign in Kenya coastal counties","authors":"Samuel Siringi, A. Waithaka","doi":"10.5897/jmcs2022.0782","DOIUrl":"https://doi.org/10.5897/jmcs2022.0782","url":null,"abstract":"Effectiveness and compliance to intervention measures that mitigate the spread of COVID-19 has heavily relied on awareness and willingness of the public to adhere to directives. In this study, Behaviour Change Communication (BCC) interventions in response to COVID-19 are analyzed with the aim of identifying opportunities and gaps that can inform on going and future efforts. The study focuses on a BCC campaign rolled out between June and October 2020 in select coastal counties of Kenya by the Ministry of Health. The aim is to establish the communication activities undertaken in the campaign as well as analyse the messaging. The study employs a qualitative approach whereby the campaign materials and related documents are subjected to content analysis. Data gathered shows that several key activities were undertaken before, during and after the campaign. Further, the campaign messaging created awareness instructed and persuaded. The analysis concludes that the dissemination of the IEC materials was largely successful. However, within the scope of this study, the impact of the campaign in improving adherence to COVID-19 protection measures and ultimately reduced positive cases cannot be ascertained.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127885592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rate at which cancer claims the lives of people around the world has been a matter of global concerns. In keeping with the desire to fight cancer and save the world, the United Nations and Union for International Cancer Control (UICC) established world cancer day aimed to unite the global community on the fight against cancer. As a global fight and awareness creation for preventive measures, this study aims to investigate the coverage of world cancer day in Nigerian newspapers. Using content analysis research method, the study analysed This-day, The Nation, Guardian and Vanguard newspapers between 2012 and 2021. Relying on the social responsibility and agenda setting theories, the study found that although, the media gave adequate coverage to the world cancer day; stories on the event are buried inside pages. It was also found that awareness and persuasive purpose dominated the purpose of coverage while episodic and thematic frames dominated the framing of cancer in the newspapers. The study concluded that the newspapers did not give enough coverage of the cancer day. It was recommended that the media should intensify efforts to provide adequate and prominent coverage of the event and as well endeavor to engage in reports that can draw government attention to the need for sound health facilities to enhance early cancer detection and control.
{"title":"Analysis of newspaper coverage of world cancer day: A study of select newspapers in Nigeria","authors":"C. Uzochukwu, P. Ikegbunam","doi":"10.5897/jmcs2022.0781","DOIUrl":"https://doi.org/10.5897/jmcs2022.0781","url":null,"abstract":"The rate at which cancer claims the lives of people around the world has been a matter of global concerns. In keeping with the desire to fight cancer and save the world, the United Nations and Union for International Cancer Control (UICC) established world cancer day aimed to unite the global community on the fight against cancer. As a global fight and awareness creation for preventive measures, this study aims to investigate the coverage of world cancer day in Nigerian newspapers. Using content analysis research method, the study analysed This-day, The Nation, Guardian and Vanguard newspapers between 2012 and 2021. Relying on the social responsibility and agenda setting theories, the study found that although, the media gave adequate coverage to the world cancer day; stories on the event are buried inside pages. It was also found that awareness and persuasive purpose dominated the purpose of coverage while episodic and thematic frames dominated the framing of cancer in the newspapers. The study concluded that the newspapers did not give enough coverage of the cancer day. It was recommended that the media should intensify efforts to provide adequate and prominent coverage of the event and as well endeavor to engage in reports that can draw government attention to the need for sound health facilities to enhance early cancer detection and control.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133852866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.35905/jourmics.v1i2.3533
Nurbatin, Nurhakki, A.Dian Fitriana
Communication patterns are ways of conveying messages from a communicator to communicants directly or by using tools and facilities as media. The purpose of this research is to find out the communication patterns of coaches in increasing compliance with Ma'had Al Jamiah IAIN Parepare students. This research use desciptive qualitative approach. using observation, interview and documentation data collection techniques, the informants were students and supervisors of the Ma'had Al Jamiah IAIN Parepare hostel . The results of the research included; (1) The description of student compliance shows non-compliance with programs/activities carried out by the dormitory, the form of student disobedience is not participating in learning activities optimally including not depositing Arabic and English memorization and not participating in learning programs. (2) The communication patterns used by the coach are group communication patterns using a lecture and advice approach to students of Ma'had Al-Jamiah IAIN Parepare, communication techniques like this are very important, and are able to change the mindset of students from previously only taking regulations lightly to being more understand the rules themselves. (3) Obstacles that affect student compliance, namely; obstacles due to the busyness of the campus where students do not take part in learning on the grounds of being busy outside the dormitory, and the self-awareness factor, namely self-awareness determines great motivation and willingness for students to be present in student dormitory program activities.
通信模式是直接或使用工具和设施作为媒介将信息从传播者传递给传播者的方式。本研究的目的是找出教练的沟通模式，以提高对Ma'had Al Jamiah IAIN parepares学生的依从性。本研究采用描述性定性方法。举报人采用观察、面谈和文件数据收集技术，是Ma'had Al Jamiah IAIN Parepare旅馆的学生和主管。研究结果包括:(1)学生依从性描述为不遵守宿舍开展的项目/活动，学生不服从的形式为不参加学习活动，最理想的形式为不记阿拉伯语和英语，不参加学习项目。(2)教练使用的沟通方式是对Ma'had Al-Jamiah IAIN pareparea学员采用讲座和建议的方式进行的小组沟通方式，这样的沟通技巧非常重要，能够改变学员的思维方式，从以前只对规则看轻到更了解规则本身。(3)影响学生依从性的障碍，即;由于校园繁忙，学生在宿舍外也很忙，所以没有参与到学习中来，而自我意识因素，即自我意识，决定了学生参加学生宿舍项目活动的积极性和意愿很大。
{"title":"Pola Kendali Komunikatif Pembina Dalam Meningkatkan Kepatuhan Aturan Mahasiswa Ma’had Al Jamiah IAIN Parepare","authors":"Nurbatin, Nurhakki, A.Dian Fitriana","doi":"10.35905/jourmics.v1i2.3533","DOIUrl":"https://doi.org/10.35905/jourmics.v1i2.3533","url":null,"abstract":"Communication patterns are ways of conveying messages from a communicator to communicants directly or by using tools and facilities as media. The purpose of this research is to find out the communication patterns of coaches in increasing compliance with Ma'had Al Jamiah IAIN Parepare students. This research use desciptive qualitative approach. using observation, interview and documentation data collection techniques, the informants were students and supervisors of the Ma'had Al Jamiah IAIN Parepare hostel . The results of the research included; (1) The description of student compliance shows non-compliance with programs/activities carried out by the dormitory, the form of student disobedience is not participating in learning activities optimally including not depositing Arabic and English memorization and not participating in learning programs. (2) The communication patterns used by the coach are group communication patterns using a lecture and advice approach to students of Ma'had Al-Jamiah IAIN Parepare, communication techniques like this are very important, and are able to change the mindset of students from previously only taking regulations lightly to being more understand the rules themselves. (3) Obstacles that affect student compliance, namely; obstacles due to the busyness of the campus where students do not take part in learning on the grounds of being busy outside the dormitory, and the self-awareness factor, namely self-awareness determines great motivation and willingness for students to be present in student dormitory program activities.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128738494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.35905/jourmics.v1i2.3525
M. Saukani, Sulvina Jayanti, Afidatul Asmar
Kebebasan dalam mengunggah konten youtube menjadi salah satu sebab menurunnya kualitas konten. Fenomena ini dikritik oleh skinnyindonesia24 dengan membuat konten youtube’s got talent untuk mengkritik konten-konten youtube yang dianggap menurunkan standar konten kreator youtube. Tujuan penelitian ini untuk mengkaji makna dan mengetahui satire perspektif etika dan komunikasi Islam pada youtube’s got talent. Penelitian ini menggunakan analisis wacana deskriptif dengan menganalisis ketiga part konten youtube’s got talent untuk mendapatkan data penelitian. Teknik pengumpulan data pada penelitian ini dilakukan melalui tahap observasi dengan menonton secara berulang kali dan dokumentasi dengan mengambil screenshoot suasana serta dialog yang relevan dengan penelitian ini. Hasil penelitian ini menunjukkan satire halus dan satire keras yang digunakan bermakna kritikan kepada konten youtube yang dianggap menurunkan standar konten creator. Pada konten ini juga terdapat beberapa dialog yang tidak sesuai dengan etika komunikasi seperti sifat, tindakan, moral dan relasi. Beberapa dialog juga keluar dari kaidah prinsip komunikasi Islam.
{"title":"Satire Content Youtube’s Got Talent Channel Skinny Indonesia24 Perspektif Etika Dan Komunikasi Islam","authors":"M. Saukani, Sulvina Jayanti, Afidatul Asmar","doi":"10.35905/jourmics.v1i2.3525","DOIUrl":"https://doi.org/10.35905/jourmics.v1i2.3525","url":null,"abstract":"Kebebasan dalam mengunggah konten youtube menjadi salah satu sebab menurunnya kualitas konten. Fenomena ini dikritik oleh skinnyindonesia24 dengan membuat konten youtube’s got talent untuk mengkritik konten-konten youtube yang dianggap menurunkan standar konten kreator youtube. Tujuan penelitian ini untuk mengkaji makna dan mengetahui satire perspektif etika dan komunikasi Islam pada youtube’s got talent. Penelitian ini menggunakan analisis wacana deskriptif dengan menganalisis ketiga part konten youtube’s got talent untuk mendapatkan data penelitian. Teknik pengumpulan data pada penelitian ini dilakukan melalui tahap observasi dengan menonton secara berulang kali dan dokumentasi dengan mengambil screenshoot suasana serta dialog yang relevan dengan penelitian ini. Hasil penelitian ini menunjukkan satire halus dan satire keras yang digunakan bermakna kritikan kepada konten youtube yang dianggap menurunkan standar konten creator. Pada konten ini juga terdapat beberapa dialog yang tidak sesuai dengan etika komunikasi seperti sifat, tindakan, moral dan relasi. Beberapa dialog juga keluar dari kaidah prinsip komunikasi Islam.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132140982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.35905/jourmics.v1i2.3529
Siti Nurhalizah, Siti Jamilah, Suhardi
Hiperrealitas simulakra merupakan gambaran runtuhnya realitas-realitas yang diambil alih oleh rekayasa model-model (citraan, halusinasi, simulasi) yang dianggap lebih nyata dari realitas itu sendiri sehingga perbedaan keduanya menjadi kabur sebagai konstruksi dalam media.Tujuan penelitian ini untuk mengetahui bagaimana bentuk hiperrealitas simulakra pengguna instagram dan faktor-faktor apa saja yang memengaruhi perilaku hiperrealitas pada pengguna instagram Mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Parepare. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pendekatan kualitatif ialah sebuah penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan orang, dan perilaku yang dapat diamati. Teknik yang digunakan berupa teknik pengumpulan data observasi dan dokumentasi. Observasi terhadap postingan yang bersifat hiperrealitas.Hasil penelitian ini menunjukkan bahwa bentuk hiperrealitas simulakra pengguna instagram mahasiswa Fakultas Ushuluddin, Adab dan Dakwah IAIN Parepare meliputi, mahasiswa merefleksikan realitas dasar (simulasi), menutupi dan memutarbalikkan realitas dasar (simulakra), menutupi ketiadaan realitas dasar (hiperrealitas), dan menunjukkan lenyapnya hubungan dengan kenyataan apapun dan apa yang ditampilkan. Hasil penelitian selanjutnya yaitu adanya faktor yang mempengaruhi terjadinya hiperrealitas berupa followers, engagements, dan variasi konten.
{"title":"Hiperrealitas Simulakra Pengguna Instagram Mahasiswa Fakultas Ushuluddin Adab Dan Dakwah IAIN Parepare","authors":"Siti Nurhalizah, Siti Jamilah, Suhardi","doi":"10.35905/jourmics.v1i2.3529","DOIUrl":"https://doi.org/10.35905/jourmics.v1i2.3529","url":null,"abstract":"Hiperrealitas simulakra merupakan gambaran runtuhnya realitas-realitas yang diambil alih oleh rekayasa model-model (citraan, halusinasi, simulasi) yang dianggap lebih nyata dari realitas itu sendiri sehingga perbedaan keduanya menjadi kabur sebagai konstruksi dalam media.Tujuan penelitian ini untuk mengetahui bagaimana bentuk hiperrealitas simulakra pengguna instagram dan faktor-faktor apa saja yang memengaruhi perilaku hiperrealitas pada pengguna instagram Mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Parepare. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pendekatan kualitatif ialah sebuah penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan orang, dan perilaku yang dapat diamati. Teknik yang digunakan berupa teknik pengumpulan data observasi dan dokumentasi. Observasi terhadap postingan yang bersifat hiperrealitas.Hasil penelitian ini menunjukkan bahwa bentuk hiperrealitas simulakra pengguna instagram mahasiswa Fakultas Ushuluddin, Adab dan Dakwah IAIN Parepare meliputi, mahasiswa merefleksikan realitas dasar (simulasi), menutupi dan memutarbalikkan realitas dasar (simulakra), menutupi ketiadaan realitas dasar (hiperrealitas), dan menunjukkan lenyapnya hubungan dengan kenyataan apapun dan apa yang ditampilkan. Hasil penelitian selanjutnya yaitu adanya faktor yang mempengaruhi terjadinya hiperrealitas berupa followers, engagements, dan variasi konten.","PeriodicalId":126106,"journal":{"name":"Journal of Media and Communication Studies","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124753746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.35905/jourmics.v1i2.3535
Zulkifli Zainuddin, Ramli, Iskandar
Film merupakan media komunikastif dalam penyampaian pesan, karena pesan yang ingin disampaikan divisualisasikan melalui adegan-adegan visual ataupun suara film. Film Uang Panai merupakan film regional yang mengangkat isu kearifan lokal Suku Bugis Makassar mengenai mahar pernikahan bergenre komedi romantis dan religi. Film ini menceritakan tentang fenomena tradisi Bugis Makassar yang secara umum menjadi hal terpenting di dalam sebuah acara pernikahan, dimana laki laki yang hendak menikah harus mempersiapkan Uang Panai sebagai syarat pernikah. Penelitian ini adalah penelitian kualitatif yang menjadikan film Uang Panai sebagai objek penelitian dan difokuskan pada analisis naratif dengan teknik pengumpulan data observasi dan dokumentasi. Sumber data penelitian ini adalah keseluruhan isi dari film Uang Panai’ karya Halim Gani Safia yang dirilis pada tanggal 25 Agustus 2016 diseluruh bioskop Indonesia dengan durasi 119 menit atau 1 jam 59 menit. Hasil penelitian menunjukkan berbagai adegan dan dialog yang ditampilkan dalam film Uang Panai menunjukkan bahwa film merepresentasikan kisah pasangan kekasih yang hendak menikah, dimana pihak lelaki harus mengumpulkan Uang Panai sebagai syarat pernikahan (uang belanja) untuk diberikan kepada mempelai wanita sesuai dengan adat yang berlaku dalam masyarakat Bugis-Makassar. Adapun Nilai nilai Islam dalam film Uang Panai dimana Anca penuh dengan Ikhtiar, menggerahkan segala usahanya dalam memperjuangkan cintanya kepada Risna, teguh pendirian serta tidak mengeluh menghadapi segala cobaan dan permasalahan dalam mengumpulkan Uang Panai, dan bertanggung jawab atas segala keputusan yang ia ambil, membuktikan Taro Ada Taro Gau (berpegang teguh pada apa yang dikatakan). Penerapan prinsip prinsip komunikasi Islam dalam film Uang Panai terlihat pada setiap permasalah yang muncul diselesaikan dengan komunikasi yang baik,lemah lembut,efektif, dan mudah dimengerti.
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