Pub Date : 2024-06-21DOI: 10.1109/TCSS.2024.3409383
Junwei Li;Le Wu;Yulu Du;Richang Hong;Weisheng Li
Social network services (SNSs) provide platforms where users engage in social link behavior (e.g., predicting social relationships) and consumption behavior. Recent advancements in deep learning for recommendation and link prediction explore the symbiotic relationships between these behaviors, leveraging social influence theory and user homogeneity, i.e., users tend to accept recommendations from social friends and connect with like-minded users. These studies yield positive feedback for users and platforms, fostering practical applications and economic development. While previous works jointly model these behaviors, most studies often overlook the evolution of social relationships and users’ preferences in dynamic scenes and the correlations inside, as well as the higher order information within the social network and preference network (consumption history). To address this, we propose the dynamic graph neural joint behavior prediction model (DGN-JBP). Specifically, we actively disentangle and initialize user embeddings from multiple perspectives to refine information for modeling. Additionally, we design an attentive graph neural network and combine it with gate recurrent units (GRUs) to extract high-order dynamic information. Finally, we design a dual framework and purposefully fuse embeddings to mutually enhance the effectiveness of predictions on two prediction tasks. Extensive experimental results on two real-world datasets clearly demonstrate the effectiveness of our proposed model.
{"title":"Dual Graph Neural Networks for Dynamic Users’ Behavior Prediction on Social Networking Services","authors":"Junwei Li;Le Wu;Yulu Du;Richang Hong;Weisheng Li","doi":"10.1109/TCSS.2024.3409383","DOIUrl":"https://doi.org/10.1109/TCSS.2024.3409383","url":null,"abstract":"Social network services (SNSs) provide platforms where users engage in social link behavior (e.g., predicting social relationships) and consumption behavior. Recent advancements in deep learning for recommendation and link prediction explore the symbiotic relationships between these behaviors, leveraging social influence theory and user homogeneity, i.e., users tend to accept recommendations from social friends and connect with like-minded users. These studies yield positive feedback for users and platforms, fostering practical applications and economic development. While previous works jointly model these behaviors, most studies often overlook the evolution of social relationships and users’ preferences in dynamic scenes and the correlations inside, as well as the higher order information within the social network and preference network (consumption history). To address this, we propose the dynamic graph neural joint behavior prediction model (DGN-JBP). Specifically, we actively disentangle and initialize user embeddings from multiple perspectives to refine information for modeling. Additionally, we design an attentive graph neural network and combine it with gate recurrent units (GRUs) to extract high-order dynamic information. Finally, we design a dual framework and purposefully fuse embeddings to mutually enhance the effectiveness of predictions on two prediction tasks. Extensive experimental results on two real-world datasets clearly demonstrate the effectiveness of our proposed model.","PeriodicalId":13044,"journal":{"name":"IEEE Transactions on Computational Social Systems","volume":"11 5","pages":"7020-7031"},"PeriodicalIF":4.5,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142368357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-20DOI: 10.1109/TCSS.2024.3390931
Syed Shafat Ali;Ajay Rastogi;Tarique Anwar
We often see rumors rapidly spreading in online social networks. These are harmful for our society in many ways. Infection source detection is the task of identifying the sources of rumors or any other such infections in social networks, so that appropriate intervention could be performed to control the harm. Researchers have studied this problem under various scenarios, where multisource detection has been of special importance. In this article, we propose a novel infection rate controlled label propagation method for multisource detection called FROST