Pub Date : 2016-11-28DOI: 10.1007/s40547-016-0069-0
M. Hababou, Nawel Amrouche, K. Jedidi
{"title":"Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach","authors":"M. Hababou, Nawel Amrouche, K. Jedidi","doi":"10.1007/s40547-016-0069-0","DOIUrl":"https://doi.org/10.1007/s40547-016-0069-0","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127982726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-26DOI: 10.1007/s40547-017-0076-9
Nicholas H. Lurie, Jonah A. Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, J. Pancras, Ann E. Schlosser, Baohong Sun, R. Venkatesan
{"title":"Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice","authors":"Nicholas H. Lurie, Jonah A. Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant Packard, J. Pancras, Ann E. Schlosser, Baohong Sun, R. Venkatesan","doi":"10.1007/s40547-017-0076-9","DOIUrl":"https://doi.org/10.1007/s40547-017-0076-9","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117078158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-19DOI: 10.1007/s40547-016-0067-2
Vishal Bindroo, Xin He, Raj Echambadi
{"title":"Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness","authors":"Vishal Bindroo, Xin He, Raj Echambadi","doi":"10.1007/s40547-016-0067-2","DOIUrl":"https://doi.org/10.1007/s40547-016-0067-2","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128628798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-08DOI: 10.1007/s40547-016-0068-1
Kunter Gunasti, H. Baumgartner
{"title":"The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion","authors":"Kunter Gunasti, H. Baumgartner","doi":"10.1007/s40547-016-0068-1","DOIUrl":"https://doi.org/10.1007/s40547-016-0068-1","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116491372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-08-01DOI: 10.1007/s40547-016-0066-3
Qi Wang, Huazhong Zhao, Jinhong Xie
{"title":"Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects","authors":"Qi Wang, Huazhong Zhao, Jinhong Xie","doi":"10.1007/s40547-016-0066-3","DOIUrl":"https://doi.org/10.1007/s40547-016-0066-3","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"20 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120930224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-03-15DOI: 10.1007/s40547-016-0065-4
A. Krieger, L. Lodish, Ye Hu
{"title":"An Integrated Procedure to Pretest and Select Advertising Campaigns for TV","authors":"A. Krieger, L. Lodish, Ye Hu","doi":"10.1007/s40547-016-0065-4","DOIUrl":"https://doi.org/10.1007/s40547-016-0065-4","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120915010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-15DOI: 10.1007/s40547-015-0062-z
Min Ding
{"title":"Serving Customers by Going Where We Have Not Gone Before","authors":"Min Ding","doi":"10.1007/s40547-015-0062-z","DOIUrl":"https://doi.org/10.1007/s40547-015-0062-z","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128160030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-11-20DOI: 10.1007/s40547-015-0061-0
Yuanfang Lin, A. Pazgal
{"title":"Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs","authors":"Yuanfang Lin, A. Pazgal","doi":"10.1007/s40547-015-0061-0","DOIUrl":"https://doi.org/10.1007/s40547-015-0061-0","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123838121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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