Pub Date : 2024-04-15DOI: 10.55047/jekombital.v2i3.607
Novita Tri Rahayu, Oktarini Khamilah Siregar, Renny Maisyarah
This research aims to determine the effect of financial performance on share prices with dividend policy as a moderating variable in food and beverage sub-sector manufacturing companies listed on the IDX. This research uses seven independent variables of financial performance with ROA, ROE, CR, DAR, Asset Turnover, NPM, DER protection, with the dependent variables being stock price and dividend policy as moderating variables. The research method used is an associative quantitative method. This research uses linear regression analysis techniques. The population in this study were food and beverage sub-sector manufacturing companies registered on the IDX in the 2018-2022 period and the sampling technique was purposive sampling technique. The results of this research show that there is a simultaneous influence of ROE, CR, DAR, NPM, DER on stock prices, ROA, ROE, CR, DAR, Asset Turnover, NPM, DER have a simultaneous effect on stock prices, DPR is able to moderate ROA, ROE, CR, DAR, Asset Turnover, NPM, DER on share prices and there is no influence of ROA on share prices in food and beverage sub-sector manufacturing companies for the 2018-2022 period.
{"title":"PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR SUB-SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)","authors":"Novita Tri Rahayu, Oktarini Khamilah Siregar, Renny Maisyarah","doi":"10.55047/jekombital.v2i3.607","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.607","url":null,"abstract":"This research aims to determine the effect of financial performance on share prices with dividend policy as a moderating variable in food and beverage sub-sector manufacturing companies listed on the IDX. This research uses seven independent variables of financial performance with ROA, ROE, CR, DAR, Asset Turnover, NPM, DER protection, with the dependent variables being stock price and dividend policy as moderating variables. The research method used is an associative quantitative method. This research uses linear regression analysis techniques. The population in this study were food and beverage sub-sector manufacturing companies registered on the IDX in the 2018-2022 period and the sampling technique was purposive sampling technique. The results of this research show that there is a simultaneous influence of ROE, CR, DAR, NPM, DER on stock prices, ROA, ROE, CR, DAR, Asset Turnover, NPM, DER have a simultaneous effect on stock prices, DPR is able to moderate ROA, ROE, CR, DAR, Asset Turnover, NPM, DER on share prices and there is no influence of ROA on share prices in food and beverage sub-sector manufacturing companies for the 2018-2022 period.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"64 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140699052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.55047/jekombital.v2i3.612
Andi Herman Jaya, Kalvin A. Parinding
This study aims to analyze the impact of advertising and Celebrity Endorser on online shop revenue in Palu city. The method used in this research is multiple linear regression analysis. Data was collected through interviews and questionnaires given to 40 online shop actors in Palu city. The data analysis used includes classical assumption test, multiple linear regression test, hypothesis testing, and Determinant coefficient test (R2). The results showed that the advertising variable and the Celebrity Endorser variable contributed 0.49 percent to the revenue of online shops in Palu city. The regression coefficient of the advertising variable is 0.214 which shows a positive influence, while the regression coefficient of the Celebrity Endorser variable is 0.122 which also shows a positive influence. Thus, this study provides evidence that advertising and Celebrity Endorser have an important role in increasing online shop revenue in Palu city. Online shop actors in Palu city can utilize advertising strategies and Celebrity Endorsers to increase their income. This research also contributes to the understanding of the factors that influence online shop revenue and can be a reference for further research in this field.
{"title":"ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP PENDAPATAN ONLINE SHOP DI KOTA PALU","authors":"Andi Herman Jaya, Kalvin A. Parinding","doi":"10.55047/jekombital.v2i3.612","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.612","url":null,"abstract":"This study aims to analyze the impact of advertising and Celebrity Endorser on online shop revenue in Palu city. The method used in this research is multiple linear regression analysis. Data was collected through interviews and questionnaires given to 40 online shop actors in Palu city. The data analysis used includes classical assumption test, multiple linear regression test, hypothesis testing, and Determinant coefficient test (R2). The results showed that the advertising variable and the Celebrity Endorser variable contributed 0.49 percent to the revenue of online shops in Palu city. The regression coefficient of the advertising variable is 0.214 which shows a positive influence, while the regression coefficient of the Celebrity Endorser variable is 0.122 which also shows a positive influence. Thus, this study provides evidence that advertising and Celebrity Endorser have an important role in increasing online shop revenue in Palu city. Online shop actors in Palu city can utilize advertising strategies and Celebrity Endorsers to increase their income. This research also contributes to the understanding of the factors that influence online shop revenue and can be a reference for further research in this field.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"3 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140702453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.55047/jekombital.v2i3.616
Fre Derik P. Deniswara, Nurul Hildha Afifa, Moh. Hefni Munawar
Earned media is a marketing strategy that gets results naturally without the need to spend money to attract users through paid advertising or branding of owned media. This research method uses Systematic Analysis (SLR) which is a specialized research method to collect and evaluate research relevant to a particular focus and topic. The purpose of SLR is to identify various perspectives related to the subject under study and determine the strategies that will be used to help overcome the problems that arise. Researchers use various library sources and their variations to obtain the necessary data or information. By utilizing existing reference sources, writing this scientific article can be done smoothly. Data collection is done by documenting all articles that have similar research to the research report. There are 10 articles from reputable journals used in this research. Thus, this research not only provides academic contributions in the field of marketing, but also provides practical benefits for companies that want to utilize earned media as part of their marketing strategy.
{"title":"ADVERTISING ON EARNED MEDIA IN SOCIAL MEDIA: SYSTEMATIC LITERATURE REVIEW","authors":"Fre Derik P. Deniswara, Nurul Hildha Afifa, Moh. Hefni Munawar","doi":"10.55047/jekombital.v2i3.616","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.616","url":null,"abstract":"Earned media is a marketing strategy that gets results naturally without the need to spend money to attract users through paid advertising or branding of owned media. This research method uses Systematic Analysis (SLR) which is a specialized research method to collect and evaluate research relevant to a particular focus and topic. The purpose of SLR is to identify various perspectives related to the subject under study and determine the strategies that will be used to help overcome the problems that arise. Researchers use various library sources and their variations to obtain the necessary data or information. By utilizing existing reference sources, writing this scientific article can be done smoothly. Data collection is done by documenting all articles that have similar research to the research report. There are 10 articles from reputable journals used in this research. Thus, this research not only provides academic contributions in the field of marketing, but also provides practical benefits for companies that want to utilize earned media as part of their marketing strategy.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140702185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.55047/jekombital.v2i3.618
Alvin Darmawan, Wahyu Nur Indah Sari
The goal of international trade between nations is to promote economic expansion. Based on the trade balance's findings, indicators of a nation's performance in international trade can be examined. The rate of economic growth, which can be evaluated from a number of angles, including the value of imports and exports, which affect a nation's trade balance, can be used to characterize a country's degree of success. The purpose of this study is to ascertain the short- and long-term effects of GDP, exports, imports, exchange rates, and GDP on the trade balance in four emerging market nations. The ARDL Panel Method was used to collect data from the World Bank between 2012 and 2022 for this study. There are therefore both long-term and short-term relationships. Over an extended period, the trade balance is largely influenced by exports, GDP, and exchange rates. Exports, meanwhile, have an immediate impact on the trade balance.
国家间国际贸易的目标是促进经济扩张。根据贸易差额的结果，可以考察一个国家在国际贸易中的表现指标。经济增长率可以从多个角度进行评估，其中包括影响国家贸易平衡的进出口额，它可以用来描述一个国家的成功程度。本研究的目的是确定 GDP、出口、进口、汇率和 GDP 对四个新兴市场国家贸易平衡的短期和长期影响。本研究采用 ARDL 面板法从世界银行收集 2012 年至 2022 年的数据。因此，其中既有长期关系，也有短期关系。从长期来看，贸易平衡主要受出口、国内生产总值和汇率的影响。同时，出口对贸易平衡有直接影响。
{"title":"ANALISIS EKSPOR, IMPOR TERHADAP NERACA PERDAGANGAN DI EMPAT NEGARA EMERGING MARKET (RITI)","authors":"Alvin Darmawan, Wahyu Nur Indah Sari","doi":"10.55047/jekombital.v2i3.618","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.618","url":null,"abstract":"The goal of international trade between nations is to promote economic expansion. Based on the trade balance's findings, indicators of a nation's performance in international trade can be examined. The rate of economic growth, which can be evaluated from a number of angles, including the value of imports and exports, which affect a nation's trade balance, can be used to characterize a country's degree of success. The purpose of this study is to ascertain the short- and long-term effects of GDP, exports, imports, exchange rates, and GDP on the trade balance in four emerging market nations. The ARDL Panel Method was used to collect data from the World Bank between 2012 and 2022 for this study. There are therefore both long-term and short-term relationships. Over an extended period, the trade balance is largely influenced by exports, GDP, and exchange rates. Exports, meanwhile, have an immediate impact on the trade balance.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"2 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140700719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.55047/jekombital.v2i3.609
E. Putri, Hafiza Adlina
Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.
旅游业是一个国家繁荣的标志，因为旅游业对经济、经济改善和环境承载能力有着切实的影响。本研究旨在确定网络口碑和目的地形象对西博朗吉山公园旅游决策的影响。本研究采用的是定量研究技术。抽样技术采用目的抽样法，样本量为 100 名受访者。测试结果表明，网络口碑因素（X1）和目的地形象因素（X2）对游客决定（Y）有部分显著影响。网络口碑（X1）和目的地形象（X2）变量同时对游客决策（Y）产生显著影响。R 值为 0.724，表明网络口碑（X1）和目的地形象（X2）因素与游客决策（Y）的相关系数为 0.724，因此这些因素之间的关系可以归类为密切相关。通过 R 平方值可知，网络口碑（X1）和目的地形象（X2）占 51.4%，其余 48.6%受本研究未讨论的变量影响。
{"title":"PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT","authors":"E. Putri, Hafiza Adlina","doi":"10.55047/jekombital.v2i3.609","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.609","url":null,"abstract":"Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"313 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140703413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.55047/jekombital.v2i3.613
Eko Arianto Purba, Feby Aulia Safrin
This study aims to analyze how the influence of online customer reviews, prices and online customer ratting on consumer purchasing decisions Ventela store in Medan city. The influence between online costumer reviews, prices and online costumer ratting will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was done through non-probability sampling techniques and used 100 respondents as samples. The research findings show that: The results of this study indicate that Online customer review and Online customer review have a significant effect, both partially and simultaneously (together) on consumer purchasing decisions. However, price has no significant effect on consumer purchasing decisions. Thus, the results of this study make an important contribution to the management of Ventela stores in Medan city in improving marketing strategies and employee performance management. Ventela store management can utilize online customer reviews and ratings as one of the factors that can improve consumer purchasing decisions and employee performance.
{"title":"PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN ONLINE CUSTOMER RATTING TERHADAP KEPUTUSAN PEMBELIAN MELALUI TOKOPEDIA (Studi Pada Konsumen Toko Online Ventela Store Official di Kota Medan)","authors":"Eko Arianto Purba, Feby Aulia Safrin","doi":"10.55047/jekombital.v2i3.613","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.613","url":null,"abstract":"This study aims to analyze how the influence of online customer reviews, prices and online customer ratting on consumer purchasing decisions Ventela store in Medan city. The influence between online costumer reviews, prices and online costumer ratting will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was done through non-probability sampling techniques and used 100 respondents as samples. The research findings show that: The results of this study indicate that Online customer review and Online customer review have a significant effect, both partially and simultaneously (together) on consumer purchasing decisions. However, price has no significant effect on consumer purchasing decisions. Thus, the results of this study make an important contribution to the management of Ventela stores in Medan city in improving marketing strategies and employee performance management. Ventela store management can utilize online customer reviews and ratings as one of the factors that can improve consumer purchasing decisions and employee performance.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"51 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140699377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.55047/jekombital.v2i1.541
Nia Aisyah, Putri Handayani, Tia Astaivada, Mochammad Reza Adiyanto
This study aims to analyze the efficiency of raw material costs, direct labor costs and factory overhead costs on the profit margin ratio at Bakso Cak No Solo Chicken Noodle. By doing cost efficiency, it can increase maximum profit. The study used a qualitative approach and descriptive data analysis techniques. Analysis of production cost efficiency uses a comparison between actual production costs and budget production costs. In this study using data from observation, interviews and documentation. From this study obtained the results that the efficiency of production costs on raw materials at the meatball chicken noodle shop is inefficient with a percentage of 125%, this shows that there is a difference between the actual production costs of raw materials. Thus, causing the Cak No Solo Meatball Chicken Noodle shop to experience a loss of Rp. 500,000. After making the efficiency of raw material costs, it was found that the actual raw material costs decreased by IDR 505,000, because of this the production costs became efficient with a percentage of 99%. With the efficiency of production costs, the profit earned by business actors increased by 0.94%, namely IDR 505,000. The NPM result of 81.03% is also obtained, which means that business actors are more efficient in managing costs and generating maximum profits from sales. The higher the NPM value means that the finances in the business are healthier and better.
本研究旨在分析原材料成本、直接人工成本和工厂间接成本对 Bakso Cak No Solo 鸡肉面利润率的影响。通过提高成本效率，可以增加最大利润。研究采用了定性方法和描述性数据分析技术。生产成本效率分析采用实际生产成本和预算生产成本之间的比较。本研究使用的数据来自观察、访谈和文件。研究结果表明，肉丸鸡面馆的原材料生产成本效率为 125%，属于低效率，这表明原材料的实际生产成本与预算生产成本之间存在差异。因此，导致 Cak No Solo 肉丸鸡肉面店亏损 50 万印尼盾。在提高原材料成本效率后，发现实际原材料成本减少了 505,000 印尼盾，因此生产成本效率达到 99%。随着生产成本效率的提高，企业参与者赚取的利润增加了 0.94%，即 505 000 印尼盾。NPM 结果也达到了 81.03%，这意味着企业行为者在管理成本和从销售中获取最大利润方面更有效率。NPM 值越高，说明企业的财务状况越健康、越好。
{"title":"ANALISIS EFISIENSI BIAYA BAHAN BAKU, BIAYA TENAGA KERJA LANGSUNG DAN BIAYA OVERHEAD PABRIK TERHADAP RASIO PROFIT MARGIN PADA MIE AYAM BAKSO CAK NO SOLO","authors":"Nia Aisyah, Putri Handayani, Tia Astaivada, Mochammad Reza Adiyanto","doi":"10.55047/jekombital.v2i1.541","DOIUrl":"https://doi.org/10.55047/jekombital.v2i1.541","url":null,"abstract":"This study aims to analyze the efficiency of raw material costs, direct labor costs and factory overhead costs on the profit margin ratio at Bakso Cak No Solo Chicken Noodle. By doing cost efficiency, it can increase maximum profit. The study used a qualitative approach and descriptive data analysis techniques. Analysis of production cost efficiency uses a comparison between actual production costs and budget production costs. In this study using data from observation, interviews and documentation. From this study obtained the results that the efficiency of production costs on raw materials at the meatball chicken noodle shop is inefficient with a percentage of 125%, this shows that there is a difference between the actual production costs of raw materials. Thus, causing the Cak No Solo Meatball Chicken Noodle shop to experience a loss of Rp. 500,000. After making the efficiency of raw material costs, it was found that the actual raw material costs decreased by IDR 505,000, because of this the production costs became efficient with a percentage of 99%. With the efficiency of production costs, the profit earned by business actors increased by 0.94%, namely IDR 505,000. The NPM result of 81.03% is also obtained, which means that business actors are more efficient in managing costs and generating maximum profits from sales. The higher the NPM value means that the finances in the business are healthier and better.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"144 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139332609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.55047/jekombital.v1i4.498
Rizal Naibaho, Marlon Sihombing
The tourism sector is one of the largest contributors to regional income in Samosir district. Therefore, researchers conducted research at one of the most popular tourist attractions for tourists in Samosir district, namely Batu Hoda Beach. The purpose of this study was to analyze the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at the Batu Hoda Beach Samosir tourist attraction. This form of research is descriptive research with a qualitative approach. Researchers describe the results of the analysis of the two factors, namely location and diversity of facilities and the consequences that occur. Researchers emphasize research instruments on humans contained in the object of research which are used as informants in this study. This type of research is descriptive research with a qualitative approach. This research seeks to describe the results of the analysis with the consequences that occur. This is based on the consideration that researchers want to understand the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at micro, small and medium enterprises (MSMEs) at Batu Hoda Beach (Batu Hoda Beach) Samosir. The research results are summarized through 3 (three) stages of data collection techniques, namely interviews, observations, and literature studies. Furthermore, the data obtained in the field is then re-examined and described. From the results of data processing, the researcher summarizes the things that have been focused on to be presented and arranged systematically. Furthermore, researchers conducted a data verification stage by making conclusions based on the data obtained from the research results.
{"title":"ANALISIS LOKASI DAN KERAGAMAN FASILITAS DALAM MENINGKATKAN DAYA TARIK BERKUNJUNG WISATAWAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) PANTAI BATU HODA (BATU HODA BEACH) DI SAMOSIR","authors":"Rizal Naibaho, Marlon Sihombing","doi":"10.55047/jekombital.v1i4.498","DOIUrl":"https://doi.org/10.55047/jekombital.v1i4.498","url":null,"abstract":"The tourism sector is one of the largest contributors to regional income in Samosir district. Therefore, researchers conducted research at one of the most popular tourist attractions for tourists in Samosir district, namely Batu Hoda Beach. The purpose of this study was to analyze the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at the Batu Hoda Beach Samosir tourist attraction. This form of research is descriptive research with a qualitative approach. Researchers describe the results of the analysis of the two factors, namely location and diversity of facilities and the consequences that occur. Researchers emphasize research instruments on humans contained in the object of research which are used as informants in this study. This type of research is descriptive research with a qualitative approach. This research seeks to describe the results of the analysis with the consequences that occur. This is based on the consideration that researchers want to understand the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at micro, small and medium enterprises (MSMEs) at Batu Hoda Beach (Batu Hoda Beach) Samosir. The research results are summarized through 3 (three) stages of data collection techniques, namely interviews, observations, and literature studies. Furthermore, the data obtained in the field is then re-examined and described. From the results of data processing, the researcher summarizes the things that have been focused on to be presented and arranged systematically. Furthermore, researchers conducted a data verification stage by making conclusions based on the data obtained from the research results.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128262223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-23DOI: 10.55047/jekombital.v1i4.486
Mila Nurfatimah, Heti Suherti, Kurniawan
This study aims to investigate the extent to which self-concept and self-control influence online shopping consumptive behavior in e-commerce among students of the Faculty of Education at Universitas Siliwangi, Class of 2019, both partially and simultaneously. The research employs a quantitative survey method with an explanatory survey design. The population comprises all students of the Faculty of Education at Universitas Siliwangi, Class of 2019. The sampling technique used is nonprobability purposive sampling, involving 292 student participants. Data collection is conducted through questionnaires, and the data is analyzed using multiple linear regression analysis. The research findings indicate that: 1) Self-concept significantly influences online shopping consumptive behavior with a significance value of 0.000. 2) Self-control significantly influences online shopping consumptive behavior with a significance value of 0.000. 3) Both self-concept and self-control significantly influence online shopping consumptive behavior with a significance value of 0.000.
{"title":"PENGARUH SELF CONCEPT DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE DI E-COMMERCE","authors":"Mila Nurfatimah, Heti Suherti, Kurniawan","doi":"10.55047/jekombital.v1i4.486","DOIUrl":"https://doi.org/10.55047/jekombital.v1i4.486","url":null,"abstract":"This study aims to investigate the extent to which self-concept and self-control influence online shopping consumptive behavior in e-commerce among students of the Faculty of Education at Universitas Siliwangi, Class of 2019, both partially and simultaneously. The research employs a quantitative survey method with an explanatory survey design. The population comprises all students of the Faculty of Education at Universitas Siliwangi, Class of 2019. The sampling technique used is nonprobability purposive sampling, involving 292 student participants. Data collection is conducted through questionnaires, and the data is analyzed using multiple linear regression analysis. The research findings indicate that: 1) Self-concept significantly influences online shopping consumptive behavior with a significance value of 0.000. 2) Self-control significantly influences online shopping consumptive behavior with a significance value of 0.000. 3) Both self-concept and self-control significantly influence online shopping consumptive behavior with a significance value of 0.000.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122587544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.55047/jekombital.v1i3.454
Rahmad Nanda, Putra Perdana, Ati Sadiah, Kurniawan
This study addresses students' limited interest in technopreneurship and examines the impact of Digital Literacy and Conformity on Technopreneurship Interest. Using a quantitative survey approach with an explanatory design, the research involves 104 Economics Education students from Universitas Siliwangi (2019 cohort). Employing saturated sampling, data collection utilizes questionnaires and analysis includes multiple linear regression with t-test and F-test. Findings reveal high levels of Technopreneurship Interest (7.996), Digital Literacy (7.681), and Conformity (5.543). Digital Literacy significantly positively influences Technopreneurship Interest (p < 0.05), as does Conformity (p < 0.05). Simultaneously, Digital Literacy and Conformity collectively impact students' Technopreneurship Interest significantly (p < 0.05, coefficient of determination 60.9%). These outcomes emphasize the influential role of Digital Literacy and Conformity in shaping students' interest in technopreneurship.
{"title":"PENGARUH LITERASI DIGITAL DAN KONFORMITAS TERHADAP MINAT TECHNOPRENEURSHIP MAHASISWA","authors":"Rahmad Nanda, Putra Perdana, Ati Sadiah, Kurniawan","doi":"10.55047/jekombital.v1i3.454","DOIUrl":"https://doi.org/10.55047/jekombital.v1i3.454","url":null,"abstract":"This study addresses students' limited interest in technopreneurship and examines the impact of Digital Literacy and Conformity on Technopreneurship Interest. Using a quantitative survey approach with an explanatory design, the research involves 104 Economics Education students from Universitas Siliwangi (2019 cohort). Employing saturated sampling, data collection utilizes questionnaires and analysis includes multiple linear regression with t-test and F-test. Findings reveal high levels of Technopreneurship Interest (7.996), Digital Literacy (7.681), and Conformity (5.543). Digital Literacy significantly positively influences Technopreneurship Interest (p < 0.05), as does Conformity (p < 0.05). Simultaneously, Digital Literacy and Conformity collectively impact students' Technopreneurship Interest significantly (p < 0.05, coefficient of determination 60.9%). These outcomes emphasize the influential role of Digital Literacy and Conformity in shaping students' interest in technopreneurship.","PeriodicalId":133206,"journal":{"name":"JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128031925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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