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PENGARUH ENTREPRENEURIAL MINDSET TERHADAP MINAT BERWIRAUSAHA DAN IMPLIKASINYA TERHADAP KEPUTUSAN BERWIRAUSAHA 创业精神对企业家利益的影响及其对企业家决策的影响
Pub Date : 2023-03-31 DOI: 10.55047/jekombital.v1i3.476
G. Ramdani, Ati Sadiah, Astri Srigustini
The research aims to assess the impact of Entrepreneurial Mindset on Interest in Entrepreneurship and the subsequent implications for Entrepreneurial Decisions. The research methodology employs a survey approach with a descriptive design. The targeted population comprises students from Siliwangi University FKIP, who belong to the 2019-2022 batch, totaling 6,700 individuals. Non-probability sampling, specifically the purposive sampling technique, was used to select a sample size of 376 participants based on the researcher's considerations. Questionnaires were utilized for data collection, and path analysis was employed as the statistical method, encompassing both direct and indirect hypotheses. The study's findings reveal the following: 1) Direct hypothesis calculations indicate that Entrepreneurial Mindset significantly influences Entrepreneurial Decisions, as well as Entrepreneurial Mindset's impact on interest in entrepreneurship and interest in entrepreneurship on entrepreneurial decisions. 2) Indirect hypothesis calculations demonstrate that Entrepreneurial Mindset indirectly influences entrepreneurial decisions through its effect on interest in entrepreneurship.
本研究旨在评估创业心态对创业兴趣的影响及其对创业决策的启示。研究方法采用描述性设计的调查方法。目标人群包括西里万吉大学FKIP的学生,他们属于2019-2022批次,总计6700人。非概率抽样,特别是有目的抽样技术,根据研究人员的考虑,选择了376名参与者的样本量。数据收集采用问卷调查,统计方法采用通径分析,包括直接假设和间接假设。研究发现:1)直接假设计算表明,创业心态显著影响创业决策,创业心态对创业兴趣的影响显著,创业兴趣对创业决策的影响显著。2)间接假设计算表明,创业心态通过对创业兴趣的影响间接影响创业决策。
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引用次数: 0
PENGARUH LITERASI KEUANGAN, TEMAN SEBAYA DAN DISONANSI KOGNITIF TERHADAP PERILAKU KONSUMTIF 经济素养、同侪和认知失调对消费行为的影响
Pub Date : 2023-03-31 DOI: 10.55047/jekombital.v1i3.466
Fajriyatul Barokah, Yoni Hermawan, Astri Srigustini
The problem addressed in this study is the excessive consumption of non-essential needs among high school students in Tasikmalaya, coupled with their inability to establish a priority scale for their consumption patterns. This research employs a quantitative survey method with an explanatory survey design. The study's target population includes all public high school students in Tasikmalaya City, specifically those in class XI. The sampling technique utilized in this study is probability sampling, employing proportionate random sampling, resulting in a sample size of 367 students. Data collection is carried out through the use of questionnaires, while data analysis is performed using the SPSS 25.0 for Windows program. The results indicate the following: 1) There exists a significant correlation between financial literacy and consumptive behavior, with a significance value of 0.045. 2) Peers exert a notable influence on consumptive behavior, as evidenced by a significance value of 0.029. 3) Cognitive dissonance also significantly impacts consumptive behavior, with a significance value of 0.029. 4) The combined effect of financial literacy, peers, and cognitive dissonance on consumptive behavior is significant, demonstrated by a significance value of 0.000.
本研究解决的问题是,在Tasikmalaya的高中生中,非必要需求的过度消费,加上他们无法为自己的消费模式建立一个优先级。本研究采用定量调查法和解释性调查设计。该研究的目标人群包括Tasikmalaya市的所有公立高中学生,特别是11年级的学生。本研究采用的抽样技术是概率抽样,采用比例随机抽样,样本量为367名学生。数据收集采用问卷调查的方式进行,数据分析采用SPSS 25.0 for Windows程序进行。结果表明:1)理财素养与消费行为存在显著相关,显著值为0.045。2)同伴对消费行为有显著影响,显著性值为0.029。3)认知失调对消费行为也有显著影响,显著值为0.029。4)金融素养、同伴、认知失调对消费行为的综合影响显著,显著值为0.000。
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引用次数: 0
PENGARUH PENGGUNAAN SHOPEE PAYLATER DAN PROMO HARBOLNAS (HARI BELANJA ONLINE NASIONAL) TERHADAP IMPULSE BUYING PENGGUNA SHOPEE DI KOTA MEDAN
Pub Date : 2023-03-30 DOI: 10.55047/jekombital.v1i3.463
Simon Partahi Panjaitan, Nicholas Marpaung
This study aims to analyze the influence of Use Of Shopee PayLater and Harbolnas promos on Shopee users in Medan. The influence between Shopee PayLater and the Harbolnas promo will be analyzed partially and simultaneously on impulse buying for Shopee Users in Medan City. The research method used in this research is quantitative research with an associative approach. Sampling was carried out using a non-probability sampling technique, and the method used was purposive sampling with 100 respondents as a sample. The data collection method used in this study was primary data obtained through questionnaires through Google form, while secondary data was obtained through library research. The analytical method used is the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) have a partial and significant effect on Impulse Buying (Y), the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) also have a simultaneous and significant effect on Impulse. Buying (Y), the value of this coefficient shows the relationship between Use Of Shopee PayLater (X1) and the Harbolnas promo (X2) to Impulse Buying (Y) is very strong with an R value of 0.724 or 72.4%. It is also known that the Adjusted R Square value of Use Of Shopee PayLater (X1) and Harbolnas promos (X2) can explain the Impulse Buying variable by 51.4%. At the same time, the rest is influenced by other variables not discussed in this study.
本研究旨在分析使用Shopee PayLater和Harbolnas促销对棉兰Shopee用户的影响。同时分析Shopee PayLater与Harbolnas促销对棉兰市Shopee用户冲动购买的影响。本研究采用的研究方法是定量研究和关联研究。抽样采用非概率抽样技术,使用的方法是有目的抽样,以100名受访者为样本。本研究使用的数据收集方法是通过谷歌表格问卷调查获得一手数据,二手数据通过图书馆调研获得。分析方法为效度检验、信度检验、经典假设检验、多元线性回归分析和假设检验。研究结果表明,Shopee PayLater变量(X1)和Harbolnas促销活动(X2)的使用对冲动购买(Y)有部分且显著的影响,Shopee PayLater变量(X1)和Harbolnas促销活动(X2)的使用对冲动也有同时且显著的影响。购买(Y),该系数的值表明Shopee PayLater (X1)的使用与Harbolnas促销(X2)对冲动购买(Y)的关系非常强,R值为0.724或72.4%。我们还知道Shopee PayLater (X1)和Harbolnas promos (X2)的使用调整后R方值可以解释51.4%的冲动购买变量。同时,其余部分受到本研究未讨论的其他变量的影响。
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引用次数: 0
ANALYSIS OF THE UTILIZATION OF SHOPEEFOOD FEATURES ON THE REVENUE OF MICRO, SMALL, AND MEDIUM-SIZED CULINARY BUSINESSES IN SOUTH JAKARTA 利用商店食品特色对雅加达南部中小微餐饮企业收入的影响分析
Pub Date : 2023-03-17 DOI: 10.55047/jekombital.v1i3.451
Auliya Rahma Warni
Shopee is an online Marketplace application for buying and selling on mobile phones easily and quickly. Shopee has a food delivery service called Shopee Food which has the same function and purpose as other food delivery services. This study aims to explore the benefits of the ShopeeFood feature on the income of micro, small and medium enterprises in the culinary field in South Jakarta. The place of this research was conducted at the location of MSMEs in the culinary field in the South Jakarta area, DKI Jakarta, named Rena Foodies. This research will be conducted in July 2022. This research uses 3 types of informants, namely main informants, key informants, and additional informants. This research data was obtained from interviews, observations and documentation. This research was conducted by collecting data through interviews with three resource persons, namely MSMEs, ShopeeFood parties, and ShopeeFood users. The research was conducted. From the analysis of the data collected, three main studies were produced, namely the influence obtained by MSME entrepreneurs in the South Jakarta area in developing ShopeeFood features, the condition of the sales level of culinary MSMEs in the city of South Jakarta after joining ShopeeFood and the obstacles experienced by culinary MSMEs while joining the ShopeeFood program.
Shopee是一个在线市场应用程序,方便快捷地在手机上购买和销售。Shopee有一种叫Shopee food的送餐服务,其功能和目的与其他送餐服务相同。本研究旨在探讨ShopeeFood功能对雅加达南部烹饪领域中小微企业收入的好处。这项研究的地点是在南雅加达地区烹饪领域的中小微企业,DKI雅加达,名为Rena Foodies。这项研究将于2022年7月进行。本研究使用了三种类型的告密者,即主要告密者、关键告密者和附加告密者。本研究数据来自访谈、观察和文献资料。本研究通过访谈三种资源方,即中小微企业、ShopeeFood合作方和ShopeeFood用户来收集数据。这项研究进行了。通过对收集到的数据进行分析,主要进行了三项研究,分别是南雅加达地区的中小微企业在发展ShopeeFood特色方面所获得的影响,南雅加达市烹饪类中小微企业加入ShopeeFood后的销售水平状况,以及烹饪类中小微企业加入ShopeeFood计划时遇到的障碍。
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引用次数: 0
MOTIVASI PENONTON VICE INDONESIA DENGAN KETERIKATAN MENONTON
Pub Date : 2023-03-15 DOI: 10.55047/jekombital.v1i3.443
Bernardus Aji Mahardika, M. Safira
YouTube is a social media platform that offers a wide variety of video content, providing entertainment and information to its users. One of the media channels on YouTube is Vice Indonesia, which observes the evolution of mass media from traditional to digital platforms. This study aims to investigate the correlation between viewing motivation and watching attachment among viewers of Vice Indonesia content. A quantitative approach is utilized, and data is collected through an online survey. The research sample consists of 100 respondents who are viewers of Video Vice Indonesia content. Statistical Analysis Techniques, using the Statistical Standard Solution Program (SPSS), are employed for data analysis. The research findings and hypothesis testing reveal that the calculated r value for the relationship between motivation (X) and attachment (Y) is 0.510, which is greater than the critical r-table value of 0.195. Therefore, it can be concluded that there is a significant correlation between the motivation variable and the attachment variable. This result indicates a promising avenue for further research to explore the impact of viewing motivation on viewing engagement, particularly in documentary content.
YouTube是一个社交媒体平台,提供各种各样的视频内容,为用户提供娱乐和信息。YouTube上的一个媒体频道是Vice Indonesia,它观察大众媒体从传统平台到数字平台的演变。本研究旨在探讨Vice印尼内容观众的观看动机与观看依恋之间的关系。采用定量方法,通过在线调查收集数据。研究样本包括100名受访者,他们是Video Vice印尼内容的观众。统计分析技术,使用统计标准解决方案(SPSS),用于数据分析。研究结果和假设检验表明,动机(X)与依恋(Y)关系的计算r值为0.510,大于临界r表值0.195。因此,可以得出动机变量与依恋变量之间存在显著相关的结论。这一结果为进一步研究观看动机对观看参与度的影响提供了一条有希望的途径,特别是在纪录片内容中。
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引用次数: 0
ANALISIS MANAJEMEN STRATEGIK BISNIS TERHADAP UMKM GRAND PET SHOP 商业战略管理分析与UMKM大宠物店
Pub Date : 2023-03-13 DOI: 10.55047/jekombital.v1i3.426
Florensia Sutjiali, Nathania Jocelyn, Sherlyca Styvani, Vonnylia, Windy Wihue Tarekar
This study discusses the industry analysis of Grand Pet Shop, a pet shop located in Batam City, Indonesia. The analysis focuses on the Five Forces Competition Model, Customer Value, and Industry Analysis of Grand Pet Shop as a small and medium-sized enterprise (UMKM). The results of the analysis indicate that Grand Pet Shop falls into the moderate-level strategic category. However, it is also classified as an unattractive business due to the high levels of competition, the threat of new entrants, and the threat of substitute products. Grand Pet Shop has effectively implemented customer value in its business operations. To further improve customer satisfaction and attract more clients, the author suggests that Grand Pet Shop should collaborate with veterinarians to provide services for sick or vaccinated pets. Additionally, offering discounts, rewards, and other incentives could be a viable strategy to increase the number of customers. Overall, despite the challenges in the industry, Grand Pet Shop has the potential to thrive with the right strategic adjustments and a focus on enhancing customer value.
本研究探讨位于印尼巴淡市的宠物店Grand Pet Shop的产业分析。分析的重点是五力竞争模型,客户价值,和大宠物店作为一个中小企业(UMKM)的行业分析。分析结果表明,大宠物店属于中等战略范畴。然而,由于竞争激烈,新进入者的威胁以及替代产品的威胁,它也被归类为没有吸引力的业务。大宠物店在其业务运营中有效地实施了客户价值。为了进一步提高顾客满意度,吸引更多的顾客,作者建议Grand Pet Shop应该与兽医合作,为生病或接种疫苗的宠物提供服务。此外,提供折扣、奖励和其他激励措施可能是增加客户数量的可行策略。总体而言,尽管行业面临挑战,但Grand Pet Shop有潜力通过正确的战略调整和专注于提高客户价值而蓬勃发展。
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引用次数: 0
ANTESEDEN CUSTOMER LOYALTY 提高顾客忠诚度
Pub Date : 2023-02-15 DOI: 10.55047/jekombital.v1i3.371
Desi Lestari, Ganawati
The aim of this study is to determine the influence factors of e-commerce Service Quality Logistics on Customer Satisfaction and Customer Loyalty. The population in this study are Shopee e-commerce users in Bekasi. The sampling technique used was purposive sampling with 198 respondents. This type of research is quantitative research with data collection techniques distributing questionnaires via Google form using a Likert scale of 1 to 5. This research uses the Structural Equation Modeling (SEM) method through the AMOS software program to process data. The results showed that Order Accuracy had no positive effect on Customer Satisfaction, Order Condition had no positive effect on Customer Satisfaction, Timeliness had no positive effect on Customer Satisfaction, Order Discrepancy Handling had a positive effect on Customer Satisfaction, Customer Satisfaction had a positive effect on Customer Loyalty.
本研究的目的是确定电子商务服务质量物流对顾客满意和顾客忠诚的影响因素。本研究的人群为贝卡西的Shopee电商用户。抽样方法为有目的抽样,共198人。这种类型的研究是数据收集技术的定量研究,通过谷歌表格使用1到5的李克特量表分发问卷。本研究采用结构方程建模(SEM)方法,通过AMOS软件程序对数据进行处理。结果显示,订单准确性对顾客满意无正向影响,订单条件对顾客满意无正向影响,及时性对顾客满意无正向影响,订单差异处理对顾客满意有正向影响,顾客满意对顾客忠诚有正向影响。
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引用次数: 0
PENGARUH MOTIVASI KERJA, MANAJEMEN WAKTU, DAN STRES KERJA TERHADAP KINERJA PERKERJA PARUH WAKTU YANG BERSTATUS MAHASISWA DI MAGELANG 工作动机、时间管理和工作压力对马格朗大学学生的兼职工作表现的影响
Pub Date : 2023-02-01 DOI: 10.55047/jekombital.v1i3.356
Miftachul Huda Adi Prasetya, Alkadri Kusalendra Siharis
This study aims to look at the effect of work motivation, time management, and work stress on the performance of part-time student workers in Magelang and provide references related to improving part-time student performance for part-time students and business owners. This study uses a quantitative methodology. 60 people were studied using a purposive sampling technique. Multiple regression analysis was performed for data analysis. The test results show that work motivation has a sizable positive impact on the performance of part-time students. Part-time student workers will be motivated to work effectively, thereby increasing their performance, if they have goals to achieve and a sense of purpose.
本研究旨在探讨工作动机、时间管理、工作压力对马格朗兼职学生工绩效的影响,为在职学生及企业主提供改善兼职学生绩效的参考。本研究采用定量方法。使用有目的的抽样技术对60人进行了研究。对数据进行多元回归分析。测试结果表明,工作动机对非全日制学生的学习成绩有相当大的正向影响。如果他们有目标和使命感,兼职学生工作者将被激励有效地工作,从而提高他们的表现。
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引用次数: 0
ANALISIS PENGENAAN PAJAK PADA PELAKU E-COMMERCE 对E-COMMERCE肇事者的税务分析
Pub Date : 2023-02-01 DOI: 10.55047/jekombital.v1i3.359
Dea Cindi Amelia Ginting, Muhammad Irwan Padli Nasution, S. Sundari
In Indonesia, the use of information technology in business is growing rapidly. One of the impacts of technological advances is e-commerce. E-commerce allows customers to buy at smart brokers more conveniently. However, the rise of e-commerce raises concerns about how e-commerce businesses should be taxed. The tax base of e-commerce businesses is examined in this study. This study aims to analyze the analysis of tax imposition on e-commerce actors. The research method used in this study is the normative legal research method. The legal analysis is based on Regulation of the Minister of Finance of the Republic of Indonesia Number 210/PMK.010/2018 concerning Market Platform Providers and VAT NPWP. Legal basis for taxing online retailers. As a result, the implementation of tax collection on e-Commerce actors has not been efficient. According to Regulation Number 210/PMK issued by the Minister of Finance of the Republic of Indonesia. PMK 010/2018 Obligation to pay income tax in excess of non-taxable income in connection with tax procedures or procedures for carrying out online transactions through electronic systems. However, there are still many taxpayers who do not pay or avoid income tax. This problem is caused by non-compliance and lack of understanding of tax law in Indonesia.
在印度尼西亚,信息技术在商业中的应用正在迅速增长。科技进步的影响之一是电子商务。电子商务使客户可以更方便地在智能经纪人那里购买。然而,电子商务的兴起引发了人们对电子商务企业应如何征税的担忧。本研究考察了电子商务企业的税基。本研究旨在分析电子商务行为主体的税收征收分析。本研究采用的研究方法是规范法研究方法。法律分析基于印度尼西亚共和国财政部长第210/PMK号条例。2018年10月10日,关于市场平台提供商和增值税NPWP。对网络零售商征税的法律依据。因此,对电子商务行为主体的税收征收实施效率不高。根据印度尼西亚共和国财政部长颁布的第210/PMK号条例。PMK 010/2018与税务程序或通过电子系统进行在线交易的程序有关的非应税收入以外的所得税缴纳义务。然而,仍有许多纳税人不缴纳或逃避所得税。这个问题是由于不遵守和缺乏对印度尼西亚税法的了解造成的。
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引用次数: 0
PENGARUH USAHA KECIL MENENGAH DAN SEKTOR PARIWISATA TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI KABUPATEN PROBOLINGGO 小企业和旅游业对PROBOLINGGO区国内生产总值(PDRB)产品的影响
Pub Date : 2023-01-11 DOI: 10.55047/jekombital.v1i2.355
Failur Rahman
The GRDP (Gross Regional Domestic Product) of Probolinggo Regency has been impacted by the pandemic's influence on the number of tourists. If the drop in economic growth in the Probolinggo district is contrasted with the decline in the national economy, it becomes clear that the decline in economic growth in the Probolinggo district is smaller. Based on a comparison of processed data, the Probolinggo district's economic growth decreased by -2.12% while the nation's economic growth decreased by -4.25%. In comparison to other national tourism priorities like Bali, which saw a fall in economic growth of 11.06%, the area that is part of the national tourism priority has experienced a comparatively minor decline in economic growth. Because the Probolinggo district is categorized as experiencing a relatively smaller decline in economic growth when compared to Bali and several other national priority tourist areas, it can be said that this phenomenon is unique to study in the regency that has an international tourist area and is a national priority tourism area, namely Mount Bromo. In order to ascertain how the tourism industry and SMEs affect economic growth in the Probolinggo district, this research was carried out. Regression analysis using time series data is the technique employed. The results of the regression analysis reveal that the expansion of the MSME and tourist industries in the Probolinggo district is significantly influenced. However, only the MSME sector and not the tourism industry has a substantial and partial impact on the GRDP. Therefore, it can be concluded that the decline in economic growth in Probolinggo district, which is smaller than the decline in national economic growth, and in regions that have national priority tourism areas can be proven, namely that the tourism sector only influences the MSME sector simultaneously on GRDP but not partially.
由于疫情对游客数量的影响,Probolinggo县的地区国内生产总值(GRDP)受到了影响。如果将Probolinggo地区的经济增长下降与国民经济的下降进行对比,很明显,Probolinggo地区的经济增长下降幅度较小。根据处理后的数据比较,在全国经济增长下降-4.25%的情况下,探老区的经济增长下降了-2.12%。与巴厘岛等其他国家旅游重点地区相比,巴厘岛的经济增长率下降了11.06%,而作为国家旅游重点地区的一部分,该地区的经济增长率下降幅度相对较小。因为与巴厘岛和其他几个国家优先旅游区相比,Probolinggo地区被归类为经历相对较小的经济增长下降,可以说,这种现象在拥有国际旅游区和国家优先旅游区的摄政地区是独一无二的,即Bromo山。为了确定旅游业和中小企业如何影响Probolinggo地区的经济增长,本研究进行了。使用时间序列数据的回归分析是所采用的技术。回归分析结果表明,微中小企业和旅游业的扩张受到了显著的影响。然而,只有中小微企业部门而不是旅游业对国内生产总值有实质性和部分影响。因此,可以得出结论,Probolinggo地区经济增长的下降幅度小于全国经济增长的下降幅度,并且在拥有国家优先旅游区的地区可以得到证明,即旅游部门对GRDP的影响仅是同时的,而不是部分的。
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引用次数: 1
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