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ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG 社交媒体和消费者分析
Pub Date : 2023-01-03 DOI: 10.55047/jekombital.v1i2.350
Dionna Flowerensia, Jessy, Nadiva Surya Permata, Rovina, Fitriana Aidnilla Sinambela, Renza Fahlevi
Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
Croffle Eat SME是一家小吃型企业,即Croffle,位于Bengkong Laut。这家店从2021年就成立了,但似乎还有很多人不知道Croffle Eat这个品牌。因此,进行这项研究是为了帮助合作伙伴通过使用数字营销来发展他们的业务,例如在社交媒体上建立品牌档案和广告,以增加消费者的兴趣。关于在Croffle Eat增加营业额的方法,即通过促销组合策略的实施。通过对合作伙伴遇到的障碍进行分析,发现存在障碍,即缺乏社交媒体上的推广,导致这些中小微企业的品牌知名度较弱。因此,这项研究是为了整合推广组合营销策略的实施,通过创造有趣的内容以及正确的消费者目标,并根据消费者调查的结果来增加合作伙伴的销售。
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引用次数: 0
PENGARUH PENDEKATAN KUALITATIF DALAM RISET PEMASARAN DAN PENGUKURAN PADA KINERJA BISNIS 营销研究和衡量业务表现的定性方法的影响
Pub Date : 2023-01-03 DOI: 10.55047/jekombital.v1i2.344
Ahmad Baiza, Alfonsus Vianey Nara Uran, M. Fadhilah
This study aims to discuss qualitative approaches in marketing research as part of measuring business performance today. This research examines the similarities and differences between three qualitative research methods: phenomenology, grounded theory, and ethnography. Research will be beneficial to the development of theories and will assist in the making of sound business decisions. This study demonstrates that qualitative research methods are now considered appropriate for use in consumer research as well as marketing in general. This article presents a research method that takes a qualitative approach and discusses some of the potential applications of that method in marketing research and the measurement of business success.
本研究旨在讨论定性方法在营销研究作为衡量企业绩效的一部分。本研究探讨了三种定性研究方法:现象学、扎根理论和民族志之间的异同。研究将有利于理论的发展,并将有助于制定合理的商业决策。本研究表明,定性研究方法现在被认为适用于消费者研究以及一般的市场营销。本文提出了一种采用定性方法的研究方法,并讨论了该方法在市场研究和商业成功测量中的一些潜在应用。
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引用次数: 0
ANALISIS SEKTOR EKONOMI UNGGULAN DALAM MENDORONG PERTUMBUHAN EKONOMI KABUPATEN MAGELANG TAHUN 2015-2019 2011 -2019年马格朗区经济增长的主要经济部门分析
Pub Date : 2022-12-26 DOI: 10.55047/jekombital.v1i2.345
Maulana Yusuf, Jihad Lukis Panjawa
The development process of an area cannot run smoothly and optimally if the process does not match its potential. Magelang Regency actually has potential sectors to be developed and is able to make a good contribution to GRDP. This study aims to analyze and identify leading, competitive sectors which are then used as a driver for economic growth and regional development of Magelang Regency. The data used in this research is secondary data. While the research method uses Location Quotient (LQ) analysis and Shift-Share analysis.Based on the results of the analysis, it shows that there are several prominent economic sectors in the Magelang Regency, namely 1) the agriculture, forestry and fisheries, 2) the mining and quarrying 3) the clean water supply, waste processing and recycling, 4) the transportation and warehousing sector, 5) accommodation and food and drink provision, 6) information and communication, 7) real estate, 8) government administration, 9) education services  and 10) other services. Apart from that it is a non-base sector. Meanwhile, in the calculation of the shift share analysis, there are several sectors that have experienced a shift. One of them is the agriculture, forestry and fisheries sectors. However, as a whole, all sectors in Magelang regency are related to one another and have a positive influence on the overall regional output growth.
如果一个地区的发展过程不能与其潜力相匹配,那么这个地区的发展过程就不能顺利和最佳地进行。实际上,马格朗县有潜力发展的行业,能够对gdp做出很好的贡献。本研究旨在分析和确定领先的、有竞争力的部门,然后将其用作马格朗地区经济增长和区域发展的驱动力。本研究使用的数据为二手数据。研究方法采用区位商分析法和偏移份额分析法。根据分析结果,马格郎县有几个突出的经济部门,即1)农业,林业和渔业,2)采矿和采石业,3)清洁水供应,废物处理和回收,4)运输和仓储业,5)住宿和食品饮料供应,6)信息和通信,7)房地产,8)政府管理,9)教育服务和10)其他服务。除此之外,这是一个非基地部门。同时,在转移份额分析的计算中,有几个行业经历了转移。其中之一是农业、林业和渔业部门。然而,作为一个整体,麦哲郎地区的所有部门都是相互关联的,对整个地区的产出增长有积极的影响。
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引用次数: 0
PENGARUH STRATEGI BISNIS,KEMAMPUAN MANAJERIAL PELAKU UMKM TERHADAP KINERJA UMKM PADA BIDANG KNALPOT DI KABUPATEN PURBALINGGA 商业战略的影响,UMKM经营者在PURBALINGGA区的消声器方面的管理能力
Pub Date : 2022-12-26 DOI: 10.55047/jekombital.v1i2.339
Alifa Aulia Rahman, Heni Hirawati
Purbalingga Regency has good potential in terms of its metal industry, one of the superior products with this metal base material is exhaust. This automotive component promises an opportunity in developing a business in the exhaust sector, so this research was conducted with the aim of testing the effect of business strategy and managerial capabilities of MSME actors on the performance of MSMEs in the exhaust sector in Purbalingga Regency. This study's sample was drawn from the population of MSME actors in the exhaust industry in Purbalingga Regency. Using the Slovin algorithm to determine the number of samples, 38 responders were gathered. The testing procedure employs multiple regression analysis. The findings of this study reveal that business strategy has no effect on the performance of MSMEs, however managerial skill has a substantial and significant effect on the performance of MSMEs in the exhaust sector in Purbalingga Regency. Simultaneously, the results shows that business strategy and managerial ability have a significant effect on the performance of MSMEs in MSMEs in the exhaust sector in Purbalingga Regency. The results of this study indicate that MSME actors in the exhaust sector have not implemented a business strategy in managing their business. Lack of work experience is a factor in the absence of a set strategy to help the process of running the business. On the other hand, MSME actors have good managerial skills.
Purbalingga Regency在其金属工业方面具有良好的潜力,这种金属基材的优势产品之一是废气。这一汽车零部件承诺了在排气行业发展业务的机会,因此本研究旨在测试中小微企业行为者的商业战略和管理能力对中小微企业在Purbalingga reggency排气行业绩效的影响。本研究的样本来自Purbalingga reggency废气行业的MSME参与者。使用Slovin算法确定样本数量,收集了38个响应者。测试过程采用多元回归分析。本研究发现,经营策略对中小微企业的绩效没有影响,而管理技能对中小微企业在Purbalingga reggency废气行业的绩效有实质性的显著影响。同时,研究结果表明,企业战略和管理能力对普巴灵加县中小企业废气行业的绩效有显著影响。本研究的结果表明,废气行业的中小微企业行为者在管理其业务时没有实施商业战略。缺乏工作经验是一个因素,在缺乏一个固定的战略,以帮助经营业务的过程。另一方面,中小微企业演员有良好的管理技能。
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引用次数: 0
PENGARUH EKSPOR, IMPOR, DAN INFLASI TERHADAP PERTUMBUHAN EKONOMI INDONESIA 出口、进口和通货膨胀对印尼经济增长的影响
Pub Date : 2022-12-24 DOI: 10.55047/jekombital.v1i2.332
Fita Faelasufa Kusuma Dhea
The study's goal is to examine how long- and short-term changes in exports, imports, and inflation affect Indonesia's economic growth. Data was compiled from secondary sources including Central Statistics Agency and the World Bank's records from 1995-2020. EViews 10 was used to conduct a regression analysis utilizing an ARDL (Autoregressive Distributed Lag) model. According to the findings of the test of the analysis's short-term relevance, exports have a negative and insignificant influence, but imports and inflation have a positive and insignificant effect. Exports have a positive and major influence in the long run, whereas imports and inflation have a negative and major influence.
这项研究的目的是考察出口、进口和通货膨胀的长期和短期变化对印尼经济增长的影响。数据来自二手来源,包括中央统计局和世界银行1995年至2020年的记录。使用EViews 10进行回归分析,采用ARDL (Autoregressive Distributed Lag)模型。根据分析的短期相关性检验结果,出口具有负向且不显著的影响,而进口和通货膨胀具有正向且不显著的影响。从长远来看,出口具有积极和重大的影响,而进口和通货膨胀则具有消极和重大的影响。
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引用次数: 0
DAMPAK KEBIJAKAN PENGALIHAN SUBSIDI BBM DI TENGAH KRISIS MULTINASIONAL TERHADAP INFLASI DAN PERTUMBUHAN EKONOMI DI INDONESIA 在跨国危机中,石油补贴转移政策对印尼通货膨胀和经济增长的影响
Pub Date : 2022-12-22 DOI: 10.55047/jekombital.v1i2.343
Wahyu Harmono
The transfer of fuel subsidies of Indonesia’s State Budget (APBN) has been carried out several times with purpose to balance the ability of the government's State Budget in facing the challenges of the global economy. In the middle of Indonesia's economic recovery, the government re-implemented the transfer of fuel subsidies which was triggered by an increase in the price of crude oil commodities due to the geopolitical war between Russia and Ukraine. The limited capacity of the APBN and to improve the distributing of the subsidies, then Rp. 502.4 trillion of the subsidy budget allocation stipulated in Presidential Regulation 98 of 2022 has been diverted. The multiplier effect due to rising fuel prices which has the potential to increase other commodity prices resulting in a significant increase in national inflation and a slowdown in economic growth due to inflation are the main risks of this policy. Utilizing government fiscal instruments, as well as improve collaboration between institutions in the monetary sector (Indonesian Bank), the government of the Republic of Indonesia succeeded in implementing the transfer of fuel subsidies while maintaining the national inflation rate below 6 percent until November 2022 and maintaining the national economic growth rate in the third quarter of 2022.
印度尼西亚国家预算(APBN)的燃料补贴转移已经进行了几次,目的是平衡政府国家预算面对全球经济挑战的能力。在印尼经济复苏中期,政府重新实施了燃料补贴的转移,这是由于俄罗斯和乌克兰之间的地缘政治战争导致原油商品价格上涨而引发的。由于APBN的能力有限,为了改善补贴的分配,2022年第98号总统条例规定的补贴预算拨款中有502.4万亿卢比被转移。这一政策的主要风险是燃料价格上涨带来的乘数效应,这有可能推高其他商品价格,导致国家通货膨胀大幅上升,以及通货膨胀导致经济增长放缓。利用政府财政工具,以及加强货币部门机构之间的合作(印度尼西亚银行),印度尼西亚共和国政府成功地实施了燃料补贴转移,同时在2022年11月之前将国家通货膨胀率保持在6%以下,并在2022年第三季度保持了国家经济增长率。
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引用次数: 1
STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN SEBLAK CEU EDAH
Pub Date : 2022-12-16 DOI: 10.55047/jekombital.v1i2.328
Gandara Muhammad Faradias Manggala, Finna Maulani
MSMEs are one of the backbone sectors of the economy in Indonesia. The MSME sector was able to survive the 1998 monetary crisis. The development of MSMEs has increased from year to year. This development occurs throughout Indonesia and including in the City of Tasikmalaya. This has become the government's attention to develop the MSME sector, including in terms of marketing. The increase in MSMEs occurred in all fields, including in the culinary field. One of the culinary fields that is developing is seblak. One of the long standings seblak in Tasikmalaya City is Seblak Ceu Edah. The marketing strategy carried out by Seblak Ceu Edah is a key in maintaining business, including during the Covid-19 pandemic. The research method used is qualitative research with a descriptive approach by conducting interviews and observations as primary data and documentation as secondary data. The results showed that there was an alignment of marketing strategies with the 4P method (product, price, place, and promotion) on the sales volume of Seblak Ceu Edah. The implication of the research that has been done is that it is expected to improve marketing strategies to increase sales volume of Seblak Ceu Edah.
中小微企业是印尼经济的支柱产业之一。中小微企业在1998年的金融危机中幸存了下来。中小微企业的发展逐年加快。这种发展发生在整个印度尼西亚,包括在Tasikmalaya市。这已经成为政府对发展中小微企业的关注,包括在营销方面。微型中小企业的增长发生在所有领域,包括烹饪领域。其中一个正在发展的烹饪领域是黑檀。Tasikmalaya市历史悠久的seblak之一是seblak Ceu Edah。Seblak Ceu Edah实施的营销策略是维持业务的关键,包括在2019冠状病毒病大流行期间。使用的研究方法是定性研究,采用描述性方法,通过访谈和观察作为主要数据,文件作为次要数据。结果表明,Seblak Ceu Edah的销量与4P方法(产品,价格,地点和促销)的营销策略一致。所做的研究的含义是,它有望改善营销策略,以增加Seblak Ceu Edah的销量。
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引用次数: 0
INFLUENCE OF HUMAN CAPITAL MANAGEMENT AND CHARACTERISTICS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT SYARIAH MEDAN, KATAMSO BRANCH 银行人力资本管理及组织文化特征对员工绩效的影响
Pub Date : 2022-12-13 DOI: 10.55047/jekombital.v1i2.323
Shavira Puspita Citra, Nana Dyki Dirbawanto
This study aims to determine how the influence of Human Capital Management on Employee Performance PT. Bank SUMUT Syariah Medan Katamso Branch, analyzed the influence of Organizational Culture Characteristics on Employee Performance of PT. Bank SUMUT Syariah Medan Katamso Branch and analyze the influence of Human Capital Management and Organizational Culture Characteristics Performance of PT. Bank SUMUT Syariah Medan Katamso Branch.  This research uses quantitative research methods. The population in this study were employees of PT. Bank SUMUT Syariah Medan Katamso Branch with samples taken as many as 30 respondents. The sampling technique in this research is purposive sampling. The data collection method used a questionnaire method which was measured using a Likert scale. The analytical method used in this study is the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The results of this study indicate that Human Resource Management and Organizational Culture have an effect on employee performance. Based on the results of the determination test, the Adjusted R Square value of 0.547 means 54.7%, so it can be concluded that there is a direct relationship between the variables of Human Capital Management, Organizational Culture Characteristics, and Performance Personnel. R Square value of 0.578 (57.8%) the independent variables of Human Capital Management and Organizational Culture Characteristics simultaneously have an effect of 57.8% on the dependent variable, namely Employee Performance, while the rest is influenced by other variables not examined in this study.
本研究旨在确定人力资本管理对员工绩效的影响,分析组织文化特征对员工绩效的影响,分析人力资本管理和组织文化特征对员工绩效的影响。本研究采用定量研究方法。本研究的人口是PT. Bank SUMUT Syariah Medan Katamso分行的员工,样本抽取了多达30名受访者。本研究采用的抽样技术是有目的抽样。数据收集方法采用问卷调查法,采用李克特量表进行测量。本研究使用的分析方法是经典假设检验、多元线性回归分析、多元相关分析和SPSS假设检验。本研究结果表明,人力资源管理和组织文化对员工绩效有影响。根据决定检验的结果,调整后的R方值为0.547,即54.7%,因此可以得出人力资本管理、组织文化特征和绩效人员变量之间存在直接关系的结论。R平方值为0.578(57.8%),人力资本管理和组织文化特征的自变量同时对因变量即员工绩效产生57.8%的影响,其余受本研究未考察的其他变量的影响。
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引用次数: 0
A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS OF MANAGEMENT PERFORMANCE 管理绩效的系统文献综述与文献计量学分析
Pub Date : 2022-12-13 DOI: 10.55047/jekombital.v1i2.324
Aslinda, Sopiah
Performance control is an critical a part of human capital control and a essential constructing block of erson overall performance. Performance control is the factor of controlling overall performance inside an organization. Employee overall performance, each in phrases of effectiveness, operations, and worker productivity, is inspired through the control competencies of a company's senior control. This is supported through administrative overall performance, which influences effectiveness and efficiency. The motive of this take a look at is to describe and talk overall performance control using the PRISMA method and techniques of econometric literature analysis. Journal screening using the PRISMA method resulting 30 journals with 76 authors. Results for these variables revealed that the variables were related to employee performance and leadership.
绩效控制是人力资本控制的重要组成部分,是人的整体绩效的重要组成部分。绩效控制是控制组织内部整体绩效的因素。员工的整体表现,包括效率、操作和工作效率,都是通过公司高级控制人员的控制能力来激励的。这是通过影响效力和效率的管理总体绩效来支持的。本研究的目的是利用计量经济学文献分析的PRISMA方法和技术来描述和讨论整体绩效控制。使用PRISMA方法筛选了30篇期刊,共76位作者。结果表明,这些变量与员工绩效和领导能力相关。
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引用次数: 0
A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSS OF WORK FAMILY CONFLICT 工作家庭冲突的系统文献回顾与文献计量分析
Pub Date : 2022-12-13 DOI: 10.55047/jekombital.v1i2.325
Abidatur Rosyida, Sopiah
The purposee of thiss systematicc literature revieww is to summarizeesome of theepublished research on the subject of family work. Conflict professionnFamilyyis an individual role that arises from the pressure of family roles and work role conflictss. This study aims to describe the impact of conflicttbetween jobssanddfamilies using the PRISMA method determined through bibliometriccanalysis. A total of 33 journals and 147 authors participated in screening journal results using the PRISMA method. The outcome variables related to work-family conflict are multi-role conflict, gender and mental health. Overall, the authors expect research resultssthisscan be useddas an ingredienttfutureewritten lessons and reflections.
本系统文献综述的目的是总结一些已发表的关于家庭工作的研究。冲突职业家庭是由于家庭角色和工作角色冲突的压力而产生的个体角色。本研究旨在利用文献计量学分析确定的PRISMA方法来描述工作与家庭冲突的影响。共有33种期刊和147位作者使用PRISMA方法筛选期刊结果。与工作-家庭冲突相关的结果变量为多角色冲突、性别和心理健康。总的来说,作者希望研究结果,这可以作为一个成分,用于未来的书面教训和反思。
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引用次数: 0
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JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL
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