Pub Date : 2022-10-30DOI: 10.21580/jdmhi.2022.4.2.12806
Cucu Susilawati, M. Abduh, M. Kamaruddin, Rosi Hasna Sari
This research is motivated by the trend of increasing the tourism sector to 16.11 million people in 2019, which makes halal tourism such as one of the profitable industries in the global market. However, since the confirmed case of Covid-19 in March 2020, the tourism sector has decreased by 66.02% in April 2020. It is known that tourists visiting during the COVID-19 pandemic are tourists from the millennial generation. This study aims to find out how to implement halal tourism in Indonesia and to find out how the millennial generation has the potential to increase halal tourism during the Covid-19 pandemic. This study uses a mixed-method i.e. a combination of quantitative and qualitative. Based on the distribution of questionnaires to 300 respondents, the results stated that the millennial generation was interested in and carried out halal tourism. The conclusion is the millennial Muslim generation continued to carry out tourism during the pandemic by implementing strict health protocols. This research implies that halal tourism can still revive even though a pandemic hits it.
{"title":"The Potential of Millennial Muslim’s Halal Tourism During The Covid-19 Pandemic","authors":"Cucu Susilawati, M. Abduh, M. Kamaruddin, Rosi Hasna Sari","doi":"10.21580/jdmhi.2022.4.2.12806","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.2.12806","url":null,"abstract":"This research is motivated by the trend of increasing the tourism sector to 16.11 million people in 2019, which makes halal tourism such as one of the profitable industries in the global market. However, since the confirmed case of Covid-19 in March 2020, the tourism sector has decreased by 66.02% in April 2020. It is known that tourists visiting during the COVID-19 pandemic are tourists from the millennial generation. This study aims to find out how to implement halal tourism in Indonesia and to find out how the millennial generation has the potential to increase halal tourism during the Covid-19 pandemic. This study uses a mixed-method i.e. a combination of quantitative and qualitative. Based on the distribution of questionnaires to 300 respondents, the results stated that the millennial generation was interested in and carried out halal tourism. The conclusion is the millennial Muslim generation continued to carry out tourism during the pandemic by implementing strict health protocols. This research implies that halal tourism can still revive even though a pandemic hits it.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"09 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127227514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-30DOI: 10.21580/jdmhi.2022.4.2.13140
A. Annisa, Sepia Hartiningsih, Siti Kholifah, Fatimah Rahmawati, I. Iskandar
The growth of the halal industry can be influenced by consumer behavior towards purchasing decisions for halal products. On the other hand, people's halal consumption patterns are influenced by halal literacy in heterogeneous societies. This study aims to find out how the attitudes of non-Muslim communities in Salatiga City regarding halal-certified products. The research method used is a qualitative method and is descriptive. The sample for this research was taken from 5 non-Muslim residents in the City of Salatiga who represented Catholicism, Protestant Christianity, Hinduism, Buddhism and Confucianism. This field research was carried out by asking questions through interviews with informants. The results of the study showed that the interviewees stated that they strongly agreed to choose halal-certified products, chose useful products and considered halal-certified products to be products with guaranteed quality and cleanliness. The resource person is neutral in feeling anxious when not consuming halal-certified products, and in choosing products that are not halal-certified. The concern of resource persons for halal-certified products is general in nature, each resource person has many considerations. Based on the research results, this can be used as a recommendation for halal literacy policies for heterogeneous communities. with a socio-cultural approach
{"title":"What Non-Muslims Say About Halal-Certified Products?","authors":"A. Annisa, Sepia Hartiningsih, Siti Kholifah, Fatimah Rahmawati, I. Iskandar","doi":"10.21580/jdmhi.2022.4.2.13140","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.2.13140","url":null,"abstract":"The growth of the halal industry can be influenced by consumer behavior towards purchasing decisions for halal products. On the other hand, people's halal consumption patterns are influenced by halal literacy in heterogeneous societies. This study aims to find out how the attitudes of non-Muslim communities in Salatiga City regarding halal-certified products. The research method used is a qualitative method and is descriptive. The sample for this research was taken from 5 non-Muslim residents in the City of Salatiga who represented Catholicism, Protestant Christianity, Hinduism, Buddhism and Confucianism. This field research was carried out by asking questions through interviews with informants. The results of the study showed that the interviewees stated that they strongly agreed to choose halal-certified products, chose useful products and considered halal-certified products to be products with guaranteed quality and cleanliness. The resource person is neutral in feeling anxious when not consuming halal-certified products, and in choosing products that are not halal-certified. The concern of resource persons for halal-certified products is general in nature, each resource person has many considerations. Based on the research results, this can be used as a recommendation for halal literacy policies for heterogeneous communities. with a socio-cultural approach","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124077913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally. Most of MSMEs in Semarang City or 73.61 percent admit that they experience difficulties in running their business. In order for MSMEs to survive and get superior marketing performance, MSMEs must understand and understand, and be observant in seeing the market, what consumers want, and what changes must be made in order to be able to compete and survive. This means that companies must innovate in developing their business which is the main strategy in business competition. The purpose of this research is to determine the effect of customer orientation, competitor orientation and product innovation on marketing performance. The number of respondents in this study were 100 respondents who were owners or leaders of MSMEs in Semarang. The research data is in the form of quantitative data with data analysis techniques using Structural Partial Least Squares (PLS-SEM). The results showed that the variable coefficients of customer orientation and competitor orientation had a positive and significant effect on product innovation. The variables of customer orientation, competitor orientation and product innovation have a positive and significant impact on marketing performance. Product innovation variable can mediate positively and significantly between customer orientation and competitor orientation with marketing performance.
{"title":"Increasing Marketing Performance Through Customer Orientation, Competitor Orientation and Product Innovation","authors":"Maltuf Fitri, Soya Angga Arifin Nuha, Nurudin Nurudin","doi":"10.21580/jdmhi.2022.4.2.13384","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.2.13384","url":null,"abstract":"The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally. Most of MSMEs in Semarang City or 73.61 percent admit that they experience difficulties in running their business. In order for MSMEs to survive and get superior marketing performance, MSMEs must understand and understand, and be observant in seeing the market, what consumers want, and what changes must be made in order to be able to compete and survive. This means that companies must innovate in developing their business which is the main strategy in business competition. The purpose of this research is to determine the effect of customer orientation, competitor orientation and product innovation on marketing performance. The number of respondents in this study were 100 respondents who were owners or leaders of MSMEs in Semarang. The research data is in the form of quantitative data with data analysis techniques using Structural Partial Least Squares (PLS-SEM). The results showed that the variable coefficients of customer orientation and competitor orientation had a positive and significant effect on product innovation. The variables of customer orientation, competitor orientation and product innovation have a positive and significant impact on marketing performance. Product innovation variable can mediate positively and significantly between customer orientation and competitor orientation with marketing performance.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133831725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-30DOI: 10.21580/jdmhi.2022.4.2.12591
A. Pramana, Dodi Sukma R.Ab, Y. Zamaya
Halal tourism destinations have grown quite significantly, although there are still various weaknesses. This research aims to map the potential of halal tourist destinations in Pekanbaru. This mapping is expected to be a reference for Pekanbaru City to develop the concept of halal tourism in Pekanbaru. The method in this research is the study of documentation, observation, and interviews. This documentation study is also intended to obtain the concept of mapping halal tourism zoning in the city of Pekanbaru. The results show that tourist attractions in Pekanbaru have very good and friendly facilities for visitors to halal tourism which must be linked to mapping. The potential of halal tourist destinations in Pekanbaru can be grouped into historical destinations, nature, shopping centers, mosques, sports centers and restaurants. Several destinations still need to continue to develop supporting facilities to increase the comfort of visitors to halal destinations while in these destinations. The mapping that has been done has a role as a travel route recommendation that makes it easier to direct halal tourists from arrival to returning to their homes.
{"title":"Zoning Potential Halal Tourism Evidence in Indonesia","authors":"A. Pramana, Dodi Sukma R.Ab, Y. Zamaya","doi":"10.21580/jdmhi.2022.4.2.12591","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.2.12591","url":null,"abstract":"Halal tourism destinations have grown quite significantly, although there are still various weaknesses. This research aims to map the potential of halal tourist destinations in Pekanbaru. This mapping is expected to be a reference for Pekanbaru City to develop the concept of halal tourism in Pekanbaru. The method in this research is the study of documentation, observation, and interviews. This documentation study is also intended to obtain the concept of mapping halal tourism zoning in the city of Pekanbaru. The results show that tourist attractions in Pekanbaru have very good and friendly facilities for visitors to halal tourism which must be linked to mapping. The potential of halal tourist destinations in Pekanbaru can be grouped into historical destinations, nature, shopping centers, mosques, sports centers and restaurants. Several destinations still need to continue to develop supporting facilities to increase the comfort of visitors to halal destinations while in these destinations. The mapping that has been done has a role as a travel route recommendation that makes it easier to direct halal tourists from arrival to returning to their homes.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127237273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jdmhi.2022.4.1.12493
K. Ismanto, Fachrurazi Fachrurazi, Muhammad Aunurrochim Mas’ad
Halal tourism has become a business trend in various countries, including Indonesia. Its existence requires the support of various sharia-based financial institutions, such as Islamic banks. However, its role in this industry has not yet been seen in the regions. The purpose of this paper is to analyze the role and position of Islamic banks in the development of halal tourism, especially in regions in Indonesia. This research was conducted in Central Java which includes three cities, namely Pekalongan City, Semarang City, and Surakarta City. Two types of data are needed in this study, both primary and secondary. Data were collected through observations at destinations, and interviews with Islamic banks and tourism business actors. Secondary data is collected through the assessment of documents, such as journal articles, books, research reports, and websites. The results of this study show that Islamic banks are an important part of regional halal tourism which acts as a supporting facility in the form of institutions. The role of Islamic banks in the development of halal tourism has not been maximized, because there has not been good cooperation with tourism business actors. However, existing Islamic banks have played an indirect role well for tourism business actors (SMEs) and visitors. The position of Islamic banks in the development of regional halal tourism is as a supporting facility. In the halal tourism ecosystem, Islamic banks are part of the ecosystem. This study implies that halal tourism will develop quickly if it is supported by Islamic banks that play a special role in supporting the implementation of halal tourism.
{"title":"The Role of Islamic Banks in Development of Halal Tourism: Evidence from Central Java Indonesia","authors":"K. Ismanto, Fachrurazi Fachrurazi, Muhammad Aunurrochim Mas’ad","doi":"10.21580/jdmhi.2022.4.1.12493","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.1.12493","url":null,"abstract":"Halal tourism has become a business trend in various countries, including Indonesia. Its existence requires the support of various sharia-based financial institutions, such as Islamic banks. However, its role in this industry has not yet been seen in the regions. The purpose of this paper is to analyze the role and position of Islamic banks in the development of halal tourism, especially in regions in Indonesia. This research was conducted in Central Java which includes three cities, namely Pekalongan City, Semarang City, and Surakarta City. Two types of data are needed in this study, both primary and secondary. Data were collected through observations at destinations, and interviews with Islamic banks and tourism business actors. Secondary data is collected through the assessment of documents, such as journal articles, books, research reports, and websites. The results of this study show that Islamic banks are an important part of regional halal tourism which acts as a supporting facility in the form of institutions. The role of Islamic banks in the development of halal tourism has not been maximized, because there has not been good cooperation with tourism business actors. However, existing Islamic banks have played an indirect role well for tourism business actors (SMEs) and visitors. The position of Islamic banks in the development of regional halal tourism is as a supporting facility. In the halal tourism ecosystem, Islamic banks are part of the ecosystem. This study implies that halal tourism will develop quickly if it is supported by Islamic banks that play a special role in supporting the implementation of halal tourism.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124171427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jdmhi.2022.4.1.10892
Heny Pujiastuti, A. Afendi, R. Junusi, Agus Mahardianto
The lifestyle of consumer behavior is growing very rapidly, especially with regard to the halal lifestyle. The purpose of this study was to test whether the halal label, lifestyle and word of mouth had an effect on purchasing decisions. The type of research used is quantitative research with multiple linear regression. The data in this study are primary data with 100 respondents from the State Islamic University of Walisongo, Semarang, who use Wardah halal cosmetic products. The sampling technique was carried out using the simple random sampling method. The results of this study indicate that the halal label and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, the word of mouth variable has no effect on purchasing decisions. The implications of this study provide an explanation that the use of halal cosmetic products is an option for the millennial generation (Gen-Z) in making a decision to purchase a beauty product.
{"title":"Consumers and Halal Cosmetic Products: Halal Label, Life Style and Word of Mouth Communication","authors":"Heny Pujiastuti, A. Afendi, R. Junusi, Agus Mahardianto","doi":"10.21580/jdmhi.2022.4.1.10892","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.1.10892","url":null,"abstract":"The lifestyle of consumer behavior is growing very rapidly, especially with regard to the halal lifestyle. The purpose of this study was to test whether the halal label, lifestyle and word of mouth had an effect on purchasing decisions. The type of research used is quantitative research with multiple linear regression. The data in this study are primary data with 100 respondents from the State Islamic University of Walisongo, Semarang, who use Wardah halal cosmetic products. The sampling technique was carried out using the simple random sampling method. The results of this study indicate that the halal label and lifestyle variables have a positive and significant effect on purchasing decisions. Meanwhile, the word of mouth variable has no effect on purchasing decisions. The implications of this study provide an explanation that the use of halal cosmetic products is an option for the millennial generation (Gen-Z) in making a decision to purchase a beauty product.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125647408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jdmhi.2022.4.1.10889
Q. Violinda, Annisa Alfadila, Erandi Jinadari Wattegama, Henry Casandra Gultom
The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction
{"title":"Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express","authors":"Q. Violinda, Annisa Alfadila, Erandi Jinadari Wattegama, Henry Casandra Gultom","doi":"10.21580/jdmhi.2022.4.1.10889","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.1.10889","url":null,"abstract":"The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130591574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jdmhi.2022.4.1.12383
Nabila Alma Zahira, K. Kurniawati
In the last few decades, the use of technology has advanced and developed to enter the world of payments to make payments more manageable. Face Recognition Payment (FRP) is now being used as an option for in-store cashless payment methods. Based on the information system and customer theory, this study aims to predict repurchase intention through e-satisfaction as a mediator on consumer attitudes in using FRP. This study used an online questionnaire distributed to participants, with 239 valid responses received in Indonesia from May to June 2022. The data results were analyzed using different statistical methods, including descriptive statistics, reliability and validity analysis, and SEM-PLS. In this test, it can be concluded that consumer satisfaction is the main reason consumers make repeated purchases at stores that use the Face Recognition payment method. Furthermore, consumer attitudes toward the Face Recognition payment method can be influenced by the consumer's perceived personal risk and innovation. In contrast, the perceived usefulness and ease of use do not affect consumer attitudes toward the Face Recognition payment method. This study contributes to the literature by predicting consumer repeat purchases through perceived satisfaction as a mediator and providing new insights tailored to the needs of stores in an increasingly modern and growing market regarding consumer attitudes toward Face Recognition digital payments.
{"title":"Predict Repurchase Intention Via E-satisfaction as a Mediator Against Consumer Attitudes in Use Face Recognition Payment","authors":"Nabila Alma Zahira, K. Kurniawati","doi":"10.21580/jdmhi.2022.4.1.12383","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.1.12383","url":null,"abstract":"In the last few decades, the use of technology has advanced and developed to enter the world of payments to make payments more manageable. Face Recognition Payment (FRP) is now being used as an option for in-store cashless payment methods. Based on the information system and customer theory, this study aims to predict repurchase intention through e-satisfaction as a mediator on consumer attitudes in using FRP. This study used an online questionnaire distributed to participants, with 239 valid responses received in Indonesia from May to June 2022. The data results were analyzed using different statistical methods, including descriptive statistics, reliability and validity analysis, and SEM-PLS. In this test, it can be concluded that consumer satisfaction is the main reason consumers make repeated purchases at stores that use the Face Recognition payment method. Furthermore, consumer attitudes toward the Face Recognition payment method can be influenced by the consumer's perceived personal risk and innovation. In contrast, the perceived usefulness and ease of use do not affect consumer attitudes toward the Face Recognition payment method. This study contributes to the literature by predicting consumer repeat purchases through perceived satisfaction as a mediator and providing new insights tailored to the needs of stores in an increasingly modern and growing market regarding consumer attitudes toward Face Recognition digital payments.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130903574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jdmhi.2022.4.1.10828
Singgih Muheramtohadi, Zuhdan Ady Fataron
In the last two decades there have been several social changes, such as the rise of industries based on sharia provisions from banking products, cosmetics, as well as Sharia tourism. Along with this growth, there have also been changes in attitudes and lifestyles such as the widespread use of the hijab which is often called the hijab revolution. This does not only occur in the lower economic class but also in the middle economic class. The economic lifestyle of the Muslim middle class also affects the demand for halal products. This paper aims to explain the relationship between the lifestyle of the Muslim economic middle class and its relationship with the opportunities for the halal tourism industry in Indonesia. The research method used is qualitative with a literature study and a descriptive approach. The results of this study are the relationship between middle class status, lifestyle and sharia products in Indonesia is very close. Halal tourism is also part of an industry that seeks to capture the opportunities generated by this market. Seeing the relationship between the middle class and the opportunities possessed by Halal Tourism is very large, and in the future it is expected that various industries that support sharia tourism will emerge, from lodging, restaurants, to various types of culinary delights that adapt to the needs of the Muslim middle class, which is always growing from year to year.
{"title":"The Islamic Lifestyle of the Muslim Middle Economy Class and the Opportunities for the Halal Tourism Industry in Indonesia","authors":"Singgih Muheramtohadi, Zuhdan Ady Fataron","doi":"10.21580/jdmhi.2022.4.1.10828","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.1.10828","url":null,"abstract":"In the last two decades there have been several social changes, such as the rise of industries based on sharia provisions from banking products, cosmetics, as well as Sharia tourism. Along with this growth, there have also been changes in attitudes and lifestyles such as the widespread use of the hijab which is often called the hijab revolution. This does not only occur in the lower economic class but also in the middle economic class. The economic lifestyle of the Muslim middle class also affects the demand for halal products. This paper aims to explain the relationship between the lifestyle of the Muslim economic middle class and its relationship with the opportunities for the halal tourism industry in Indonesia. The research method used is qualitative with a literature study and a descriptive approach. The results of this study are the relationship between middle class status, lifestyle and sharia products in Indonesia is very close. Halal tourism is also part of an industry that seeks to capture the opportunities generated by this market. Seeing the relationship between the middle class and the opportunities possessed by Halal Tourism is very large, and in the future it is expected that various industries that support sharia tourism will emerge, from lodging, restaurants, to various types of culinary delights that adapt to the needs of the Muslim middle class, which is always growing from year to year.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132988264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jdmhi.2022.4.1.8291
M. Trihudiyatmanto, Ari Prananditya, M. A. Iqbal
The theory of repurchase intention is one theory that explains customer behavior. Customers respond positively to the quality of service and intend to consume the company's products again. Many researchers study customer behavior influenced by service and product quality, but not much research has been conducted from an Islamic brand image perspective. An Islamic brand image is a form of brand image in the minds of consumers by using Islamic names. This research is causal research, which aims to analyze the relationship and influence of two or more phenomena through hypothesis testing. The sampling technique used was the accidental sampling method. Methods of data collection using a questionnaire using the Linkert scale. After being tested statistically using Structural Equation Modeling (SEM) analysis, the study results show that the quality of halal food products affects repurchase intentions. Islamic Brand Image mediates the effect of the relationship between the quality of halal food products on repurchase intentions at Yuasa Food Wonosobo. The halal aspect is one of the special considerations in the future, and this aspect needs to be developed further.
{"title":"Brand Image Islamic: Halal Food Product Quality in Relationship To Repurchase Intention","authors":"M. Trihudiyatmanto, Ari Prananditya, M. A. Iqbal","doi":"10.21580/jdmhi.2022.4.1.8291","DOIUrl":"https://doi.org/10.21580/jdmhi.2022.4.1.8291","url":null,"abstract":"The theory of repurchase intention is one theory that explains customer behavior. Customers respond positively to the quality of service and intend to consume the company's products again. Many researchers study customer behavior influenced by service and product quality, but not much research has been conducted from an Islamic brand image perspective. An Islamic brand image is a form of brand image in the minds of consumers by using Islamic names. This research is causal research, which aims to analyze the relationship and influence of two or more phenomena through hypothesis testing. The sampling technique used was the accidental sampling method. Methods of data collection using a questionnaire using the Linkert scale. After being tested statistically using Structural Equation Modeling (SEM) analysis, the study results show that the quality of halal food products affects repurchase intentions. Islamic Brand Image mediates the effect of the relationship between the quality of halal food products on repurchase intentions at Yuasa Food Wonosobo. The halal aspect is one of the special considerations in the future, and this aspect needs to be developed further.","PeriodicalId":137299,"journal":{"name":"Journal of Digital Marketing and Halal Industry","volume":"203 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121523831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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