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Special Issue: Digital Collaboration 特刊:数字协作
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2021-01-02 DOI: 10.1080/10864415.2021.1846850
Robert M. Fuller, Souren Paul, Lina Zhou
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引用次数: 1
Trust and Team Performance in Human–Autonomy Teaming 人-自主团队合作中的信任与团队绩效
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2021-01-02 DOI: 10.1080/10864415.2021.1846854
Nathan J. Mcneese, Mustafa Demir, Erin K. Chiou, Nancy J. Cooke
ABSTRACT This study aims to better understand trust in human–autonomy teams, finding that trust is important for team performance. A Wizard of Oz approach was used to simulate an autonomous agent team member, in a remotely piloted aircraft system research environment, to study the relationship between trust and team performance in human–autonomy teams. Results show that (1) there are lower levels of trust in the autonomous agent in low-performing teams compared with medium- or high-performing teams; (2) there is a loss of trust in the autonomous agent over time across low-, medium-, and high-performing teams; and (3) both low- and medium-performing teams indicated lower levels of trust in their human team members. These findings indicate that trust in a teammate (autonomous or human) is associated with team performance and that trust may evolve over time irrespective of team performance.
本研究旨在更好地理解人类自主团队中的信任,发现信任对团队绩效有重要影响。采用《绿野仙踪》的方法,在遥控飞行器系统研究环境中模拟自主代理团队成员,研究人类自主团队中信任与团队绩效的关系。结果表明:(1)与中、高绩效团队相比,低绩效团队对自主代理的信任水平较低;(2)随着时间的推移,低绩效、中绩效和高绩效团队对自主代理的信任会丧失;(3)低绩效团队和中等绩效团队对其人类团队成员的信任水平都较低。这些发现表明,对队友(自主或人类)的信任与团队绩效有关,并且信任可能随着时间的推移而发展,而与团队绩效无关。
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引用次数: 26
Editor’s Introduction 编辑简介
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806463
Vladimir Zwass
The health of online reviews is highly important to e-commerce, and extensive research has been done to date on their helpfulness, soundness, and effectiveness. At their best, online reviews tell us not only about their subject but also about the expertise available for value cocreation by consumers and about the better angels of our nature as their writers extend their help to people they do not know. At their worst, the reviews aim to deceive in behalf of a brand they describe or of its competitor. Much research has been done to understand this form of the electronic word-of-mouth. The barrier to novel contributions has risen significantly. Two articles that open this issue of International Journal of Electronic Commerce have stepped over this threshold. The first of them, by Marcello M. Mariani and Matteo Borghi, relates the helpfulness of reviews to the financial performance of firms in a service industry, specifically the hotel industry. The innovation of this outcomes-oriented work consists in addressing a service industry and in the nuanced analysis of the review aspects that influence this performance of the reviewed brands. The second article compares and contrasts the mobile and nonmobile reviews. Its authors—Jong Min Kim, Jeongsoo Han, and Mina Jun—focus on the cognitive effort and cost of review posting on a mobile device as the determinants of the relative extremity of the mobile reviews. With the mobile environment expanding rapidly, we need to clearly understand the differences analyzed here and be able to normalize across the two different categories of platforms. Taken together, the two contributions expand our field of vision in the analysis of online reviews. Cryptocurrencies have entered the pragmatic arena of e-commerce almost a decade ago, much as the work in which they are grounded had been conducted during the preceding decades. The emblematic Bitcoin system generates digital objects of considerable value, if we look at their often vertiginous price. The objects are intended to and serve as currency, with some of the traditional aspects of currencies significantly curtailed. There is no individual or collective sovereign authority behind this and other common cryptocurrencies and their value derives to a large degree from the worldview of the people who use them. What do we mean by “value”? Who is indeed “we”? What is the typology of “we”? These are the questions addressed here by Stephen C. Wingreen, Donncha Kavanagh, Paul Jones Ennis, and Gianluca Miscione, who use concourse theory over the survey empirics to surface five types of value systems within the Bitcoin community. Notably, the value systems do not point to the wide expansion of the use of bitcoins to challenge the traditional currencies. As the central banks of several nations and of the supranational aggregates are working to develop their own digital currencies, the insights generated here are certain to help, largely by contrast. Product presentations online
在线评论的健康对电子商务非常重要,迄今为止已经对其有用性、健全性和有效性进行了广泛的研究。在最好的情况下,在线评论不仅告诉我们他们的主题,还告诉我们消费者共同创造价值的专业知识,以及当他们的作者向他们不认识的人伸出援助之手时,我们本性中更好的一面。在最糟糕的情况下,这些评论的目的是代表他们所描述的品牌或其竞争对手进行欺骗。人们做了很多研究来了解这种形式的电子口碑。新作品的门槛已经大大提高了。本期《国际电子商务杂志》的两篇文章已经跨过了这个门槛。Marcello M. Mariani和Matteo Borghi的第一篇论文将评价对服务行业(特别是酒店业)公司财务绩效的帮助联系起来。这项以结果为导向的工作的创新之处在于解决了一个服务行业的问题,并对影响被评估品牌业绩的评估方面进行了细致入微的分析。第二篇文章比较和对比了移动和非移动评论。它的作者jong Min Kim, Jeongsoo Han和Mina jun专注于在移动设备上发布评论的认知努力和成本,这是移动评论相对极端的决定因素。随着移动环境的快速扩展,我们需要清楚地理解这里分析的差异,并能够在两种不同类型的平台之间进行标准化。综上所述,这两篇论文拓展了我们分析在线评论的视野。近十年前,加密货币进入了电子商务的实用领域,就像它们赖以基础的工作在过去几十年里进行的一样。象征性的比特币系统产生了相当有价值的数字对象,如果我们看看它们往往令人眩晕的价格。这些物品是用来充当货币的,而货币的一些传统方面被大大削弱了。这种和其他常见的加密货币背后没有个人或集体的主权权威,它们的价值在很大程度上来自使用它们的人的世界观。我们所说的“价值”是什么意思?谁才是真正的“我们”?“我们”的类型学是什么?这些都是Stephen C. Wingreen、Donncha Kavanagh、Paul Jones Ennis和Gianluca Miscione在这里提出的问题,他们利用汇流理论(concourse theory)和调查经验,揭示了比特币社区内五种类型的价值体系。值得注意的是,价值体系并没有指出比特币的广泛使用会挑战传统货币。随着几个国家的中央银行和超国家集团正在努力开发自己的数字货币,这里产生的见解肯定会有所帮助,主要是相比之下。在线产品演示影响销售。在下一篇文章中,Daniel Brylla和Gianfranco Walsh对这一说法的一个方面进行了实证研究。哪一个对卖家更有利:孤立的产品描述还是在一个场景中描述的产品,有空间背景?研究结果挑战了孤立描述产品的既定做法。在适当的空间背景下展示产品被发现是国际电子商务杂志2020,VOL. 24, NO. 5。4,419 - 420 https://doi.org/10.1080/10864415.2020.1806463
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引用次数: 0
Sources of Cryptocurrency Value Systems: The Case of Bitcoin 加密货币价值体系的来源:以比特币为例
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806469
Stephen C. Wingreen, D. Kavanagh, Paul J. Ennis, Gianluca Miscione
ABSTRACT Cryptocurrencies are a hotly debated topic because it is not clear why they should be valued as they are. Bitcoin, by far the most prominent cryptocurrency, currently trades around $9,500 USD. “Why is Bitcoin valuable?” is a question often heard but seldom answered well. It is not the legal tender of any nation, nor does it represent anything of physical or intrinsic value. Some people attribute its value to its scarcity, others to its anonymity, and others to its immutability, all of which are created and managed by a computer algorithm. Current theories fail to explain Bitcoin’s value, or it is not immediately apparent how they might explain it. We are therefore motivated to investigate the sources of cryptocurrency value through the emergent value systems of the Bitcoin community. We use concourse theory and Q-methodology to discover five types of Bitcoin value systems that are complementary and coexisting facets of a collective whole, each type being its own internally consistent “theory” of value, and therefore our typology avoids simplistic generalizations about cryptocurrencies and the motivations behind those involved. We named the types: Fintech, Libertarians, Purists, Average Joe, and Gentrifier. Of interest, four of the five types we identified appear not to value Bitcoin for its monetary or market value, despite what is usually assumed. Instead, Bitcoin is associated with its potential as an alternative currency that may be used to exchange value, to mitigate various forms of risk, or as a force for social and cultural change. These five types may also underlie broader digital innovation processes and provide a basis from which to understand them.
摘要加密货币是一个备受争议的话题,因为人们不清楚为什么它们应该按原样估值。比特币是迄今为止最著名的加密货币,目前交易价格约为9500美元。“为什么比特币有价值?”这个问题经常被听到,但很少得到很好的回答。它不是任何国家的法定货币,也不代表任何物质或内在价值。一些人将其价值归因于其稀缺性,另一些人则将其匿名性,还有一些人则认为其不变性,所有这些都是由计算机算法创建和管理的。目前的理论无法解释比特币的价值,或者它们如何解释也不清楚。因此,我们有动机通过比特币社区的新兴价值体系来调查加密货币价值的来源。我们使用大厅理论和Q方法论来发现五种类型的比特币价值体系,它们是集体整体的互补和共存方面,每种类型都是其内部一致的价值“理论”,因此我们的类型学避免了对加密货币及其背后动机的简单概括。我们命名了类型:金融科技、自由主义者、纯粹主义者、普通乔和绅士。令人感兴趣的是,我们确定的五种类型中有四种似乎没有按照比特币的货币或市场价值来评估比特币,尽管通常是这样假设的。相反,比特币与其作为一种替代货币的潜力有关,这种货币可以用来交换价值,减轻各种形式的风险,或者作为社会和文化变革的力量。这五种类型也可能是更广泛的数字创新过程的基础,并为理解它们提供了基础。
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引用次数: 7
The Effect of Electronic Shelf Labels on Store Revenue 电子货架标签对商店收入的影响
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806472
Joe Boden, Erik Maier, Florian Dost
ABSTRACT Today’s retailers have a strategic imperative to integrate their channels. Some have implemented electronic shelf labels (ESL) to replace paper tags to technologically enable the omnichannel transformation by aligning the presentation of price and product information between online and offline channels. However, consumer reactions to ESL are yet unexplored. They could be positive or negative: on one hand, the fear of frequent price changes, a known phenomenon in e-commerce, could spread to offline channels and reduce consumer purchase intent and overall revenue; on the other hand, ESL could prevent showrooming by signaling price consistency and offering consistent information (e.g., including reviews) between the on- and offline channels. We explore a retailer data set that allows isolating the “mere ESL effect”, as the retailer’s pricing strategy remained unchanged over the introduction of ESL (i.e., no dynamic pricing), but the presentation of the price and product information was integrated through ESL. A difference-in-difference analysis establishes that revenue in product categories in which ESL was introduced grows at the expense of those product categories in which it was not introduced. Visitor numbers are not affected by introducing ESL. This finding supports the adoption of e-commerce capabilities in a brick-and-mortar store as it could help prevent shopper behavior aimed at exploiting channel differences (i.e., showrooming for price or more information).
摘要今天的零售商有整合渠道的战略需求。一些公司已经实施了电子货架标签(ESL)来取代纸质标签,通过调整线上和线下渠道之间的价格和产品信息,在技术上实现全渠道转型。然而,消费者对ESL的反应尚未被探索。它们可能是积极的,也可能是消极的:一方面,对价格频繁变化的恐惧,这是电子商务中的一种已知现象,可能会蔓延到线下渠道,降低消费者的购买意愿和整体收入;另一方面,ESL可以通过在线上和线下渠道之间发出价格一致性的信号和提供一致的信息(例如,包括评论)来阻止展厅。我们探索了一个零售商数据集,该数据集允许隔离“纯粹的ESL效应”,因为零售商的定价策略在引入ESL期间保持不变(即没有动态定价),但价格和产品信息的呈现是通过ESL集成的。差异分析表明,引入ESL的产品类别的收入增长是以未引入ESL产品类别为代价的。游客数量不受引入ESL的影响。这一发现支持实体店采用电子商务功能,因为它有助于防止购物者利用渠道差异的行为(即为价格或更多信息提供展厅)。
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引用次数: 14
Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry 在线评论帮助与企业财务绩效:基于服务行业的实证研究
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806464
Marcello M. Mariani, M. Borghi
ABSTRACT This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms’ financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality sector are virtually nonexistent, this work intends to offer insights to eWOM researchers by analyzing if and to what extent ORH affects the financial performance of hospitality firms. Based on a re-visitation of the antecedents of ORH stemming from information adoption models, social influence theory and dual process theory, we analyze the moderating effects of the degree of ORH on the relationships between online review valence/volume and firms’ financial performance. Based on the examination of 395,964 online reviews related to 261 higher-end hotels located in London, the third most visited destination worldwide, we find that the degree of ORH positively moderates the positive effect of the reviews’ valence on financial performance, while it does not moderate significantly the positive effect of the reviews’ volume on financial performance. Theoretical contributions to the nascent research stream taking an outcome-oriented approach to the study of eWOM helpfulness and managerial implications are discussed.
摘要本研究旨在弥合电子口碑(eWOM)文献中的一个重大研究空白:测量在线评论的有用程度(ORH)对企业财务绩效的影响。由于在一般服务业,更具体地说,在酒店业,几乎不存在关于ORH对公司业绩影响的研究,这项工作旨在通过分析ORH是否以及在多大程度上影响酒店公司的财务业绩,为eWOM研究人员提供见解。基于信息采纳模型、社会影响理论和双过程理论对ORH的前因的重新考察,我们分析了ORH程度对在线评论价/量与企业财务绩效之间关系的调节作用。基于对位于全球第三大旅游目的地伦敦的261家高端酒店的395964条在线评论的调查,我们发现ORH的程度正调节评论价对财务业绩的积极影响,而它并没有显著调节评论量对财务绩效的积极影响。讨论了对新兴研究流的理论贡献,该研究流采用了以结果为导向的方法来研究电子口碑的有用性和管理含义。
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引用次数: 40
Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online 场景销售:为什么空间背景优于孤立的产品描述在线
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806470
D. Brylla, G. Walsh
ABSTRACT Online retailers work to optimize product presentations; this study relies on scene perception theory to predict that product images with spatial backgrounds lead to more favorable consumer responses than isolated product images, in which products appear to be floating in the air, because spatial backgrounds facilitate visual processing and aesthetic experiences. Three experiments test these predictions and reveal that consumers evaluate products more favorably, express higher purchase intentions, are willing to pay more, and are more likely to choose a product depicted on a spatial background, even when product characteristics were considered. This effect is robust to short and long exposure times and for durable and consumable products. It is mediated by processing fluency and aesthetic experience and moderated by two variables: shoppers’ purchase involvement and online experience. These findings challenge an established industry practice to use isolated images and suggest that retailers instead should depict products in scenes to facilitate consumers’ perceptions and enhance their own revenues. Moreover, this study highlights the importance of scene perception for efficient and effective information processing in online retailing.
在线零售商致力于优化产品展示;本研究基于场景感知理论预测,具有空间背景的产品图像比孤立的产品图像(产品看起来像是漂浮在空中)能带来更有利的消费者反应,因为空间背景有利于视觉处理和审美体验。三个实验对这些预测进行了验证,结果表明,消费者对产品的评价更有利,表达了更高的购买意愿,愿意支付更多的钱,并且更有可能选择在空间背景上描绘的产品,即使考虑了产品特征。这种影响对短时间和长时间的曝光以及耐用和消耗性产品都是强大的。它受加工流畅性和审美体验的调节,并受消费者购买投入和在线体验两个变量的调节。这些发现挑战了使用孤立图像的既定行业惯例,并建议零售商应该在场景中描绘产品,以促进消费者的感知并提高自己的收入。此外,本研究强调了场景感知对于在线零售中高效和有效的信息处理的重要性。
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引用次数: 4
Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs in Review-Posting 移动和非移动评论的差异:感知成本在评论发布中的作用
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806468
Jong Min Kim, Jeongsoo Han, Mina Jun
ABSTRACT This study investigates how the characteristics of mobile devices influence consumer review-posting behavior. We propose that the characteristics of mobile devices affect a consumer’s perceived review-posting cost in terms of time and cognitive effort. Our empirical analysis, using field data from Booking.com, shows that the relative ratio of extremely positive and negative reviews via mobile devices is significantly higher than those through nonmobile devices. Of interest, the increased ratio of extremely negative reviews is smaller than that of extremely positive reviews. Our subsequent analyses, using three experimental studies, reveal that our empirical findings can be explained by the changes in perceived review-posting cost via mobile devices. This study provides theoretical implications by demonstrating how the development of mobile technology influences the review rating extremity and revealing its underlying mechanism, which is perceived as the review-posting cost. Our findings also provide useful managerial insights for e-commerce companies in terms of building an effective strategy to encourage consumers to post reviews based on changes in consumers’ perceived review-posting costs.
摘要本研究调查了移动设备的特性如何影响消费者的评论发布行为。我们提出,移动设备的特性会影响消费者在时间和认知努力方面感知的评论发布成本。我们使用Booking.com的现场数据进行的实证分析表明,通过移动设备获得的极为正面和负面的评论的相对比率明显高于通过非移动设备获得。令人感兴趣的是,极负面评论的增加比例小于极正面评论。我们随后使用三项实验研究进行的分析表明,我们的经验发现可以用通过移动设备感知的评论发布成本的变化来解释。本研究通过展示移动技术的发展如何影响评论评分的极端性,并揭示其潜在机制,即评论发布成本,提供了理论启示。我们的研究结果还为电子商务公司提供了有用的管理见解,以制定有效的战略,鼓励消费者根据消费者感知的评论发布成本的变化发布评论。
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引用次数: 22
An Integrated Randomized Pricing Strategy for Omni-Channel Retailing 全渠道零售的综合随机定价策略
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-07-02 DOI: 10.1080/10864415.2020.1767434
Jianghua Wu, Chenchen Zhao, Xinghao Yan, Lifei Wang
ABSTRACT Omni-channel supply chains provide customers with increased convenience to experience products and gather price information. Having more information under omni-channel retailing means customers can strategically choose where to purchase (which retail channel) and when to purchase (purchase now or later), which makes channel integration a challenge for omni-channel retailers. This paper focuses on the joint pricing optimization for omni-channel retailers. Specifically, we propose a randomized pricing strategy for omni-channel retailers by considering manufacturer’s wholesale price, customers’ discrepant perception between two channels, and customers’ strategic-waiting behavior. Under this strategy, while the retailer offers a fixed price in the offline channel, it may randomly provide a discount according to a preset probability in the online channel to discriminate between customers and gain more profit. This study explores how the manufacturer’s wholesale price and strategic customer behavior affect the randomized pricing strategy and profits for both omni-channel retailer and manufacturer. We show that if a randomized pricing strategy exists, it can benefit both the retailer and manufacturer. Finally, hiding the promotion probability is not always beneficial to the retailer. However, the retailer can benefit from price differentiation. Therefore, this study also provides guidelines to develop effective pricing strategies for omni-channel retailing.
摘要:全渠道供应链为客户体验产品和收集价格信息提供了更多便利。在全渠道零售下拥有更多信息意味着客户可以战略性地选择在哪里购买(哪个零售渠道)和何时购买(现在或以后购买),这使得渠道整合成为全渠道零售商面临的挑战。本文主要研究全渠道零售商的联合定价优化问题。具体而言,我们通过考虑制造商的批发价格、客户在两个渠道之间的差异感知以及客户的战略等待行为,为全渠道零售商提出了一种随机定价策略。在这种策略下,当零售商在线下渠道提供固定价格时,它可以在在线渠道中根据预设的概率随机提供折扣,以区分客户并获得更多利润。本研究探讨了制造商的批发价格和战略客户行为如何影响全渠道零售商和制造商的随机定价策略和利润。我们证明,如果存在随机定价策略,它可以使零售商和制造商都受益。最后,隐藏促销概率并不总是对零售商有利。然而,零售商可以从价格差异中受益。因此,本研究也为制定有效的全渠道零售定价策略提供了指导。
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引用次数: 15
Editor’s Introduction 编辑器的介绍
IF 5 3区 管理学 Q1 Economics, Econometrics and Finance Pub Date : 2020-07-02 DOI: 10.1080/10864415.2020.1767425
Vladimir Zwass
The marketplace for mobile payments services is an arena of intense competition among many multinational and national players. The attractiveness of this marketplace to the providing brands takes in the fact that this provision is a gateway to other fintech services and markets. Thus branding is vital to a lasting embedding and continuing success. The authors of the opening paper of this International Journal of Electronic Commerce issue examine the effects of cross-side network effects on brand equity and consumer loyalty in the mobile payments marketplace. Xiang Gong, Christy M.K. Cheung, Kem Z.K. Zhang, Chongyang Chen, and Matthew K.O. Lee develop a multilevel characterization of the supplyside components leading to the cross-side network effects in the present context. They proceed to examine empirically the impact of these complementary components on brand equity and consumer loyalty as the demand-side effects. A nuanced treatment of the three aspects of consumer loyalty is offered. The paper both expands our understanding of the contextualized cross-side network effects and helps in strategic action in an increasingly vital marketplace. Human–computer negotiation (HCN) has been underplayed both in research and practice of e-commerce. The human negotiators can act in their own behalf or on behalf of organizations. With the complexities of the “human element,” HCN is far more difficult to realize than the computer-to-computer negotiation, the future of which is expected to be bright as more advanced blockchain applications come on stream. Therefore, the next paper’s contribution is important not only by offering a tested design of a software agent for HCN but also by furthering the agenda of automating the dynamics of the human–computer interaction in e-commerce transactions. Mukun Cao, Qing Hu, Melody Y. Kiang, and Hong Hong follow the precepts of design science and demonstrate the effectiveness of an automated agent that can dynamically select from an assortment of four negotiation strategies. In the experiments run by the authors, their agent outperforms the benchmark single-strategy models with respect to the settlement ratio and joint negotiation outcomes. Shopping online, consumers generally encounter numerous websites to buy from. How to choose? Various attributes of the website, such as trust-enhancing labels, should play a role. They do not if they will not be noticed. The sellers may attempt to differentiate themselves by offering superior delivery terms or return benefits. This will be in vain if not easily seen by the website visitor. Leonard Maaya, Michel Meulders, and Martina Vandebroek deploy the attribute nonattendance approach to study empirically the effects of providing the holistic website information in an accessible format. The authors model the potential switching behavior of consumers in a novel fashion that renders a more nuanced understanding of the better information provision by the websites to the consumers of dif
移动支付服务市场是许多跨国和国家参与者之间激烈竞争的舞台。该市场对提供服务的品牌的吸引力在于,该服务是通往其他金融科技服务和市场的门户。因此,品牌对于持久的嵌入和持续的成功至关重要。本期《国际电子商务杂志》的开篇论文的作者研究了移动支付市场中跨侧网络效应对品牌资产和消费者忠诚度的影响。龚、张、张、陈崇阳和李对当前背景下导致跨侧网络效应的供给侧成分进行了多层次表征。他们继续实证研究这些互补成分作为需求副作用对品牌资产和消费者忠诚度的影响。对消费者忠诚度的三个方面进行了细致入微的处理。本文既扩展了我们对情境化跨侧网络效应的理解,也有助于在日益重要的市场中采取战略行动。在电子商务的研究和实践中,人机协商一直被低估。人类谈判者可以代表自己或代表组织行事。由于“人为因素”的复杂性,HCN比计算机对计算机的谈判更难实现,随着更先进的区块链应用程序的出现,预计未来会很光明。因此,下一篇论文的贡献非常重要,不仅提供了HCN软件代理的测试设计,而且还推进了电子商务交易中人机交互动态自动化的议程。Mukun Cao、Qing Hu、Melody Y.Kiang和Hong Hong遵循设计科学的原则,展示了自动代理的有效性,该代理可以从四种谈判策略中动态选择。在作者进行的实验中,他们的代理在和解率和联合谈判结果方面优于基准单策略模型。在网上购物时,消费者通常会遇到许多可以购买的网站。如何选择?网站的各种属性,如增强信任的标签,应该发挥作用。如果他们不会被注意到,他们就不会。卖家可能试图通过提供优越的交货条件或退货优惠来区分自己。如果网站访问者不容易看到,这将是徒劳的。Leonard Maaya、Michel Meulders和Martina Vandebroek采用属性非注意力方法,实证研究以可访问格式提供整体网站信息的效果。作者以一种新颖的方式对消费者的潜在转换行为进行了建模,从而对网站向不同特征的消费者提供更好的信息有了更细致的理解。我们应该永远记住,电子商务领域主要包括组织内部子域。在这里,袁孙、吴丽霞、陈睿、林奎奎和尚荣安实证研究了企业社交软件的使用对部署这些平台(如Slack或Jive)的团队即兴创作能力的影响。《国际电子商务杂志2020》,第24卷,第3期,277–278https://doi.org/10.1080/10864415.2020.1767425
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引用次数: 0
期刊
International Journal of Electronic Commerce
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