Pub Date : 2021-01-02DOI: 10.1080/10864415.2021.1846854
Nathan J. Mcneese, Mustafa Demir, Erin K. Chiou, Nancy J. Cooke
ABSTRACT This study aims to better understand trust in human–autonomy teams, finding that trust is important for team performance. A Wizard of Oz approach was used to simulate an autonomous agent team member, in a remotely piloted aircraft system research environment, to study the relationship between trust and team performance in human–autonomy teams. Results show that (1) there are lower levels of trust in the autonomous agent in low-performing teams compared with medium- or high-performing teams; (2) there is a loss of trust in the autonomous agent over time across low-, medium-, and high-performing teams; and (3) both low- and medium-performing teams indicated lower levels of trust in their human team members. These findings indicate that trust in a teammate (autonomous or human) is associated with team performance and that trust may evolve over time irrespective of team performance.
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Pub Date : 2020-10-01DOI: 10.1080/10864415.2020.1806463
Vladimir Zwass
The health of online reviews is highly important to e-commerce, and extensive research has been done to date on their helpfulness, soundness, and effectiveness. At their best, online reviews tell us not only about their subject but also about the expertise available for value cocreation by consumers and about the better angels of our nature as their writers extend their help to people they do not know. At their worst, the reviews aim to deceive in behalf of a brand they describe or of its competitor. Much research has been done to understand this form of the electronic word-of-mouth. The barrier to novel contributions has risen significantly. Two articles that open this issue of International Journal of Electronic Commerce have stepped over this threshold. The first of them, by Marcello M. Mariani and Matteo Borghi, relates the helpfulness of reviews to the financial performance of firms in a service industry, specifically the hotel industry. The innovation of this outcomes-oriented work consists in addressing a service industry and in the nuanced analysis of the review aspects that influence this performance of the reviewed brands. The second article compares and contrasts the mobile and nonmobile reviews. Its authors—Jong Min Kim, Jeongsoo Han, and Mina Jun—focus on the cognitive effort and cost of review posting on a mobile device as the determinants of the relative extremity of the mobile reviews. With the mobile environment expanding rapidly, we need to clearly understand the differences analyzed here and be able to normalize across the two different categories of platforms. Taken together, the two contributions expand our field of vision in the analysis of online reviews. Cryptocurrencies have entered the pragmatic arena of e-commerce almost a decade ago, much as the work in which they are grounded had been conducted during the preceding decades. The emblematic Bitcoin system generates digital objects of considerable value, if we look at their often vertiginous price. The objects are intended to and serve as currency, with some of the traditional aspects of currencies significantly curtailed. There is no individual or collective sovereign authority behind this and other common cryptocurrencies and their value derives to a large degree from the worldview of the people who use them. What do we mean by “value”? Who is indeed “we”? What is the typology of “we”? These are the questions addressed here by Stephen C. Wingreen, Donncha Kavanagh, Paul Jones Ennis, and Gianluca Miscione, who use concourse theory over the survey empirics to surface five types of value systems within the Bitcoin community. Notably, the value systems do not point to the wide expansion of the use of bitcoins to challenge the traditional currencies. As the central banks of several nations and of the supranational aggregates are working to develop their own digital currencies, the insights generated here are certain to help, largely by contrast. Product presentations online
在线评论的健康对电子商务非常重要，迄今为止已经对其有用性、健全性和有效性进行了广泛的研究。在最好的情况下，在线评论不仅告诉我们他们的主题，还告诉我们消费者共同创造价值的专业知识，以及当他们的作者向他们不认识的人伸出援助之手时，我们本性中更好的一面。在最糟糕的情况下，这些评论的目的是代表他们所描述的品牌或其竞争对手进行欺骗。人们做了很多研究来了解这种形式的电子口碑。新作品的门槛已经大大提高了。本期《国际电子商务杂志》的两篇文章已经跨过了这个门槛。Marcello M. Mariani和Matteo Borghi的第一篇论文将评价对服务行业(特别是酒店业)公司财务绩效的帮助联系起来。这项以结果为导向的工作的创新之处在于解决了一个服务行业的问题，并对影响被评估品牌业绩的评估方面进行了细致入微的分析。第二篇文章比较和对比了移动和非移动评论。它的作者jong Min Kim, Jeongsoo Han和Mina jun专注于在移动设备上发布评论的认知努力和成本，这是移动评论相对极端的决定因素。随着移动环境的快速扩展，我们需要清楚地理解这里分析的差异，并能够在两种不同类型的平台之间进行标准化。综上所述，这两篇论文拓展了我们分析在线评论的视野。近十年前，加密货币进入了电子商务的实用领域，就像它们赖以基础的工作在过去几十年里进行的一样。象征性的比特币系统产生了相当有价值的数字对象，如果我们看看它们往往令人眩晕的价格。这些物品是用来充当货币的，而货币的一些传统方面被大大削弱了。这种和其他常见的加密货币背后没有个人或集体的主权权威，它们的价值在很大程度上来自使用它们的人的世界观。我们所说的“价值”是什么意思?谁才是真正的“我们”?“我们”的类型学是什么?这些都是Stephen C. Wingreen、Donncha Kavanagh、Paul Jones Ennis和Gianluca Miscione在这里提出的问题，他们利用汇流理论(concourse theory)和调查经验，揭示了比特币社区内五种类型的价值体系。值得注意的是，价值体系并没有指出比特币的广泛使用会挑战传统货币。随着几个国家的中央银行和超国家集团正在努力开发自己的数字货币，这里产生的见解肯定会有所帮助，主要是相比之下。在线产品演示影响销售。在下一篇文章中，Daniel Brylla和Gianfranco Walsh对这一说法的一个方面进行了实证研究。哪一个对卖家更有利:孤立的产品描述还是在一个场景中描述的产品，有空间背景?研究结果挑战了孤立描述产品的既定做法。在适当的空间背景下展示产品被发现是国际电子商务杂志2020,VOL. 24, NO. 5。4,419 - 420 https://doi.org/10.1080/10864415.2020.1806463
{"title":"Editor’s Introduction","authors":"Vladimir Zwass","doi":"10.1080/10864415.2020.1806463","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806463","url":null,"abstract":"The health of online reviews is highly important to e-commerce, and extensive research has been done to date on their helpfulness, soundness, and effectiveness. At their best, online reviews tell us not only about their subject but also about the expertise available for value cocreation by consumers and about the better angels of our nature as their writers extend their help to people they do not know. At their worst, the reviews aim to deceive in behalf of a brand they describe or of its competitor. Much research has been done to understand this form of the electronic word-of-mouth. The barrier to novel contributions has risen significantly. Two articles that open this issue of International Journal of Electronic Commerce have stepped over this threshold. The first of them, by Marcello M. Mariani and Matteo Borghi, relates the helpfulness of reviews to the financial performance of firms in a service industry, specifically the hotel industry. The innovation of this outcomes-oriented work consists in addressing a service industry and in the nuanced analysis of the review aspects that influence this performance of the reviewed brands. The second article compares and contrasts the mobile and nonmobile reviews. Its authors—Jong Min Kim, Jeongsoo Han, and Mina Jun—focus on the cognitive effort and cost of review posting on a mobile device as the determinants of the relative extremity of the mobile reviews. With the mobile environment expanding rapidly, we need to clearly understand the differences analyzed here and be able to normalize across the two different categories of platforms. Taken together, the two contributions expand our field of vision in the analysis of online reviews. Cryptocurrencies have entered the pragmatic arena of e-commerce almost a decade ago, much as the work in which they are grounded had been conducted during the preceding decades. The emblematic Bitcoin system generates digital objects of considerable value, if we look at their often vertiginous price. The objects are intended to and serve as currency, with some of the traditional aspects of currencies significantly curtailed. There is no individual or collective sovereign authority behind this and other common cryptocurrencies and their value derives to a large degree from the worldview of the people who use them. What do we mean by “value”? Who is indeed “we”? What is the typology of “we”? These are the questions addressed here by Stephen C. Wingreen, Donncha Kavanagh, Paul Jones Ennis, and Gianluca Miscione, who use concourse theory over the survey empirics to surface five types of value systems within the Bitcoin community. Notably, the value systems do not point to the wide expansion of the use of bitcoins to challenge the traditional currencies. As the central banks of several nations and of the supranational aggregates are working to develop their own digital currencies, the insights generated here are certain to help, largely by contrast. Product presentations online","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"419 - 420"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806463","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47014829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/10864415.2020.1806469
Stephen C. Wingreen, D. Kavanagh, Paul J. Ennis, Gianluca Miscione
ABSTRACT Cryptocurrencies are a hotly debated topic because it is not clear why they should be valued as they are. Bitcoin, by far the most prominent cryptocurrency, currently trades around $9,500 USD. “Why is Bitcoin valuable?” is a question often heard but seldom answered well. It is not the legal tender of any nation, nor does it represent anything of physical or intrinsic value. Some people attribute its value to its scarcity, others to its anonymity, and others to its immutability, all of which are created and managed by a computer algorithm. Current theories fail to explain Bitcoin’s value, or it is not immediately apparent how they might explain it. We are therefore motivated to investigate the sources of cryptocurrency value through the emergent value systems of the Bitcoin community. We use concourse theory and Q-methodology to discover five types of Bitcoin value systems that are complementary and coexisting facets of a collective whole, each type being its own internally consistent “theory” of value, and therefore our typology avoids simplistic generalizations about cryptocurrencies and the motivations behind those involved. We named the types: Fintech, Libertarians, Purists, Average Joe, and Gentrifier. Of interest, four of the five types we identified appear not to value Bitcoin for its monetary or market value, despite what is usually assumed. Instead, Bitcoin is associated with its potential as an alternative currency that may be used to exchange value, to mitigate various forms of risk, or as a force for social and cultural change. These five types may also underlie broader digital innovation processes and provide a basis from which to understand them.
{"title":"Sources of Cryptocurrency Value Systems: The Case of Bitcoin","authors":"Stephen C. Wingreen, D. Kavanagh, Paul J. Ennis, Gianluca Miscione","doi":"10.1080/10864415.2020.1806469","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806469","url":null,"abstract":"ABSTRACT Cryptocurrencies are a hotly debated topic because it is not clear why they should be valued as they are. Bitcoin, by far the most prominent cryptocurrency, currently trades around $9,500 USD. “Why is Bitcoin valuable?” is a question often heard but seldom answered well. It is not the legal tender of any nation, nor does it represent anything of physical or intrinsic value. Some people attribute its value to its scarcity, others to its anonymity, and others to its immutability, all of which are created and managed by a computer algorithm. Current theories fail to explain Bitcoin’s value, or it is not immediately apparent how they might explain it. We are therefore motivated to investigate the sources of cryptocurrency value through the emergent value systems of the Bitcoin community. We use concourse theory and Q-methodology to discover five types of Bitcoin value systems that are complementary and coexisting facets of a collective whole, each type being its own internally consistent “theory” of value, and therefore our typology avoids simplistic generalizations about cryptocurrencies and the motivations behind those involved. We named the types: Fintech, Libertarians, Purists, Average Joe, and Gentrifier. Of interest, four of the five types we identified appear not to value Bitcoin for its monetary or market value, despite what is usually assumed. Instead, Bitcoin is associated with its potential as an alternative currency that may be used to exchange value, to mitigate various forms of risk, or as a force for social and cultural change. These five types may also underlie broader digital innovation processes and provide a basis from which to understand them.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"474 - 496"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806469","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46925396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/10864415.2020.1806472
Joe Boden, Erik Maier, Florian Dost
ABSTRACT Today’s retailers have a strategic imperative to integrate their channels. Some have implemented electronic shelf labels (ESL) to replace paper tags to technologically enable the omnichannel transformation by aligning the presentation of price and product information between online and offline channels. However, consumer reactions to ESL are yet unexplored. They could be positive or negative: on one hand, the fear of frequent price changes, a known phenomenon in e-commerce, could spread to offline channels and reduce consumer purchase intent and overall revenue; on the other hand, ESL could prevent showrooming by signaling price consistency and offering consistent information (e.g., including reviews) between the on- and offline channels. We explore a retailer data set that allows isolating the “mere ESL effect”, as the retailer’s pricing strategy remained unchanged over the introduction of ESL (i.e., no dynamic pricing), but the presentation of the price and product information was integrated through ESL. A difference-in-difference analysis establishes that revenue in product categories in which ESL was introduced grows at the expense of those product categories in which it was not introduced. Visitor numbers are not affected by introducing ESL. This finding supports the adoption of e-commerce capabilities in a brick-and-mortar store as it could help prevent shopper behavior aimed at exploiting channel differences (i.e., showrooming for price or more information).
{"title":"The Effect of Electronic Shelf Labels on Store Revenue","authors":"Joe Boden, Erik Maier, Florian Dost","doi":"10.1080/10864415.2020.1806472","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806472","url":null,"abstract":"ABSTRACT Today’s retailers have a strategic imperative to integrate their channels. Some have implemented electronic shelf labels (ESL) to replace paper tags to technologically enable the omnichannel transformation by aligning the presentation of price and product information between online and offline channels. However, consumer reactions to ESL are yet unexplored. They could be positive or negative: on one hand, the fear of frequent price changes, a known phenomenon in e-commerce, could spread to offline channels and reduce consumer purchase intent and overall revenue; on the other hand, ESL could prevent showrooming by signaling price consistency and offering consistent information (e.g., including reviews) between the on- and offline channels. We explore a retailer data set that allows isolating the “mere ESL effect”, as the retailer’s pricing strategy remained unchanged over the introduction of ESL (i.e., no dynamic pricing), but the presentation of the price and product information was integrated through ESL. A difference-in-difference analysis establishes that revenue in product categories in which ESL was introduced grows at the expense of those product categories in which it was not introduced. Visitor numbers are not affected by introducing ESL. This finding supports the adoption of e-commerce capabilities in a brick-and-mortar store as it could help prevent shopper behavior aimed at exploiting channel differences (i.e., showrooming for price or more information).","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"527 - 550"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806472","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48781298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/10864415.2020.1806464
Marcello M. Mariani, M. Borghi
ABSTRACT This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms’ financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality sector are virtually nonexistent, this work intends to offer insights to eWOM researchers by analyzing if and to what extent ORH affects the financial performance of hospitality firms. Based on a re-visitation of the antecedents of ORH stemming from information adoption models, social influence theory and dual process theory, we analyze the moderating effects of the degree of ORH on the relationships between online review valence/volume and firms’ financial performance. Based on the examination of 395,964 online reviews related to 261 higher-end hotels located in London, the third most visited destination worldwide, we find that the degree of ORH positively moderates the positive effect of the reviews’ valence on financial performance, while it does not moderate significantly the positive effect of the reviews’ volume on financial performance. Theoretical contributions to the nascent research stream taking an outcome-oriented approach to the study of eWOM helpfulness and managerial implications are discussed.
{"title":"Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry","authors":"Marcello M. Mariani, M. Borghi","doi":"10.1080/10864415.2020.1806464","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806464","url":null,"abstract":"ABSTRACT This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms’ financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality sector are virtually nonexistent, this work intends to offer insights to eWOM researchers by analyzing if and to what extent ORH affects the financial performance of hospitality firms. Based on a re-visitation of the antecedents of ORH stemming from information adoption models, social influence theory and dual process theory, we analyze the moderating effects of the degree of ORH on the relationships between online review valence/volume and firms’ financial performance. Based on the examination of 395,964 online reviews related to 261 higher-end hotels located in London, the third most visited destination worldwide, we find that the degree of ORH positively moderates the positive effect of the reviews’ valence on financial performance, while it does not moderate significantly the positive effect of the reviews’ volume on financial performance. Theoretical contributions to the nascent research stream taking an outcome-oriented approach to the study of eWOM helpfulness and managerial implications are discussed.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"421 - 449"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806464","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45769739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/10864415.2020.1806470
D. Brylla, G. Walsh
ABSTRACT Online retailers work to optimize product presentations; this study relies on scene perception theory to predict that product images with spatial backgrounds lead to more favorable consumer responses than isolated product images, in which products appear to be floating in the air, because spatial backgrounds facilitate visual processing and aesthetic experiences. Three experiments test these predictions and reveal that consumers evaluate products more favorably, express higher purchase intentions, are willing to pay more, and are more likely to choose a product depicted on a spatial background, even when product characteristics were considered. This effect is robust to short and long exposure times and for durable and consumable products. It is mediated by processing fluency and aesthetic experience and moderated by two variables: shoppers’ purchase involvement and online experience. These findings challenge an established industry practice to use isolated images and suggest that retailers instead should depict products in scenes to facilitate consumers’ perceptions and enhance their own revenues. Moreover, this study highlights the importance of scene perception for efficient and effective information processing in online retailing.
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Pub Date : 2020-10-01DOI: 10.1080/10864415.2020.1806468
Jong Min Kim, Jeongsoo Han, Mina Jun
ABSTRACT This study investigates how the characteristics of mobile devices influence consumer review-posting behavior. We propose that the characteristics of mobile devices affect a consumer’s perceived review-posting cost in terms of time and cognitive effort. Our empirical analysis, using field data from Booking.com, shows that the relative ratio of extremely positive and negative reviews via mobile devices is significantly higher than those through nonmobile devices. Of interest, the increased ratio of extremely negative reviews is smaller than that of extremely positive reviews. Our subsequent analyses, using three experimental studies, reveal that our empirical findings can be explained by the changes in perceived review-posting cost via mobile devices. This study provides theoretical implications by demonstrating how the development of mobile technology influences the review rating extremity and revealing its underlying mechanism, which is perceived as the review-posting cost. Our findings also provide useful managerial insights for e-commerce companies in terms of building an effective strategy to encourage consumers to post reviews based on changes in consumers’ perceived review-posting costs.
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Pub Date : 2020-07-02DOI: 10.1080/10864415.2020.1767434
Jianghua Wu, Chenchen Zhao, Xinghao Yan, Lifei Wang
ABSTRACT Omni-channel supply chains provide customers with increased convenience to experience products and gather price information. Having more information under omni-channel retailing means customers can strategically choose where to purchase (which retail channel) and when to purchase (purchase now or later), which makes channel integration a challenge for omni-channel retailers. This paper focuses on the joint pricing optimization for omni-channel retailers. Specifically, we propose a randomized pricing strategy for omni-channel retailers by considering manufacturer’s wholesale price, customers’ discrepant perception between two channels, and customers’ strategic-waiting behavior. Under this strategy, while the retailer offers a fixed price in the offline channel, it may randomly provide a discount according to a preset probability in the online channel to discriminate between customers and gain more profit. This study explores how the manufacturer’s wholesale price and strategic customer behavior affect the randomized pricing strategy and profits for both omni-channel retailer and manufacturer. We show that if a randomized pricing strategy exists, it can benefit both the retailer and manufacturer. Finally, hiding the promotion probability is not always beneficial to the retailer. However, the retailer can benefit from price differentiation. Therefore, this study also provides guidelines to develop effective pricing strategies for omni-channel retailing.
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Pub Date : 2020-07-02DOI: 10.1080/10864415.2020.1767425
Vladimir Zwass
The marketplace for mobile payments services is an arena of intense competition among many multinational and national players. The attractiveness of this marketplace to the providing brands takes in the fact that this provision is a gateway to other fintech services and markets. Thus branding is vital to a lasting embedding and continuing success. The authors of the opening paper of this International Journal of Electronic Commerce issue examine the effects of cross-side network effects on brand equity and consumer loyalty in the mobile payments marketplace. Xiang Gong, Christy M.K. Cheung, Kem Z.K. Zhang, Chongyang Chen, and Matthew K.O. Lee develop a multilevel characterization of the supplyside components leading to the cross-side network effects in the present context. They proceed to examine empirically the impact of these complementary components on brand equity and consumer loyalty as the demand-side effects. A nuanced treatment of the three aspects of consumer loyalty is offered. The paper both expands our understanding of the contextualized cross-side network effects and helps in strategic action in an increasingly vital marketplace. Human–computer negotiation (HCN) has been underplayed both in research and practice of e-commerce. The human negotiators can act in their own behalf or on behalf of organizations. With the complexities of the “human element,” HCN is far more difficult to realize than the computer-to-computer negotiation, the future of which is expected to be bright as more advanced blockchain applications come on stream. Therefore, the next paper’s contribution is important not only by offering a tested design of a software agent for HCN but also by furthering the agenda of automating the dynamics of the human–computer interaction in e-commerce transactions. Mukun Cao, Qing Hu, Melody Y. Kiang, and Hong Hong follow the precepts of design science and demonstrate the effectiveness of an automated agent that can dynamically select from an assortment of four negotiation strategies. In the experiments run by the authors, their agent outperforms the benchmark single-strategy models with respect to the settlement ratio and joint negotiation outcomes. Shopping online, consumers generally encounter numerous websites to buy from. How to choose? Various attributes of the website, such as trust-enhancing labels, should play a role. They do not if they will not be noticed. The sellers may attempt to differentiate themselves by offering superior delivery terms or return benefits. This will be in vain if not easily seen by the website visitor. Leonard Maaya, Michel Meulders, and Martina Vandebroek deploy the attribute nonattendance approach to study empirically the effects of providing the holistic website information in an accessible format. The authors model the potential switching behavior of consumers in a novel fashion that renders a more nuanced understanding of the better information provision by the websites to the consumers of dif
{"title":"Editor’s Introduction","authors":"Vladimir Zwass","doi":"10.1080/10864415.2020.1767425","DOIUrl":"https://doi.org/10.1080/10864415.2020.1767425","url":null,"abstract":"The marketplace for mobile payments services is an arena of intense competition among many multinational and national players. The attractiveness of this marketplace to the providing brands takes in the fact that this provision is a gateway to other fintech services and markets. Thus branding is vital to a lasting embedding and continuing success. The authors of the opening paper of this International Journal of Electronic Commerce issue examine the effects of cross-side network effects on brand equity and consumer loyalty in the mobile payments marketplace. Xiang Gong, Christy M.K. Cheung, Kem Z.K. Zhang, Chongyang Chen, and Matthew K.O. Lee develop a multilevel characterization of the supplyside components leading to the cross-side network effects in the present context. They proceed to examine empirically the impact of these complementary components on brand equity and consumer loyalty as the demand-side effects. A nuanced treatment of the three aspects of consumer loyalty is offered. The paper both expands our understanding of the contextualized cross-side network effects and helps in strategic action in an increasingly vital marketplace. Human–computer negotiation (HCN) has been underplayed both in research and practice of e-commerce. The human negotiators can act in their own behalf or on behalf of organizations. With the complexities of the “human element,” HCN is far more difficult to realize than the computer-to-computer negotiation, the future of which is expected to be bright as more advanced blockchain applications come on stream. Therefore, the next paper’s contribution is important not only by offering a tested design of a software agent for HCN but also by furthering the agenda of automating the dynamics of the human–computer interaction in e-commerce transactions. Mukun Cao, Qing Hu, Melody Y. Kiang, and Hong Hong follow the precepts of design science and demonstrate the effectiveness of an automated agent that can dynamically select from an assortment of four negotiation strategies. In the experiments run by the authors, their agent outperforms the benchmark single-strategy models with respect to the settlement ratio and joint negotiation outcomes. Shopping online, consumers generally encounter numerous websites to buy from. How to choose? Various attributes of the website, such as trust-enhancing labels, should play a role. They do not if they will not be noticed. The sellers may attempt to differentiate themselves by offering superior delivery terms or return benefits. This will be in vain if not easily seen by the website visitor. Leonard Maaya, Michel Meulders, and Martina Vandebroek deploy the attribute nonattendance approach to study empirically the effects of providing the holistic website information in an accessible format. The authors model the potential switching behavior of consumers in a novel fashion that renders a more nuanced understanding of the better information provision by the websites to the consumers of dif","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"277 - 278"},"PeriodicalIF":5.0,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1767425","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46161599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-02DOI: 10.1080/10864415.2020.1767427
Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee
ABSTRACT Given the intense competition in the mobile payment market, researchers have been exploring strategies to maintain brand equity and consumer loyalty. By considering the characteristics of mobile payment, we incorporate cross-side network effects (CNEs) and the complementarity actions (i.e., platform-application, application-service, and service-strategy complementarities) to examine mobile payment brand equity and consumer loyalty. We test the research model using survey data collected from Alipay Wallet (n = 647) and WeChat Wallet (n = 327). The results show that platform-application, application-service, and service-strategy complementarities positively influence brand equity, which in turn leads to consumer loyalty. In addition, service-strategy complementarity reinforces the impacts of platform-application and application-service complementarities on brand equity. This study contributes to the literature by introducing CNEs in the mobile payment context and examining the relations between CNEs, brand equity, and consumer loyalty. Furthermore, the results provide practitioners with insights into consumer loyalty in the mobile payment context.
{"title":"Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market","authors":"Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee","doi":"10.1080/10864415.2020.1767427","DOIUrl":"https://doi.org/10.1080/10864415.2020.1767427","url":null,"abstract":"ABSTRACT Given the intense competition in the mobile payment market, researchers have been exploring strategies to maintain brand equity and consumer loyalty. By considering the characteristics of mobile payment, we incorporate cross-side network effects (CNEs) and the complementarity actions (i.e., platform-application, application-service, and service-strategy complementarities) to examine mobile payment brand equity and consumer loyalty. We test the research model using survey data collected from Alipay Wallet (n = 647) and WeChat Wallet (n = 327). The results show that platform-application, application-service, and service-strategy complementarities positively influence brand equity, which in turn leads to consumer loyalty. In addition, service-strategy complementarity reinforces the impacts of platform-application and application-service complementarities on brand equity. This study contributes to the literature by introducing CNEs in the mobile payment context and examining the relations between CNEs, brand equity, and consumer loyalty. Furthermore, the results provide practitioners with insights into consumer loyalty in the mobile payment context.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"279 - 304"},"PeriodicalIF":5.0,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1767427","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46595128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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