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Company-Sponsored Online Co-Creation and Financial Incentives: The Impact of Intrinsic Motivation on Participation Intention 公司赞助的网络共同创造与财务激励:内在动机对参与意愿的影响
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-10-02 DOI: 10.1080/10864415.2021.1967002
Siddharth Baswani, A. Townsend, A. Luse
ABSTRACT Participation in sponsored online co-creation is said to be driven primarily by an individual’s intrinsic motivation, which in turn may be crowded-out, or undermined by financial incentives. The effect of financial incentives, specifically in a company-sponsored online co-creation brainstorming (COCB) context, however, remains unexplored. In this study, we use LEGO Ideas, a prominent COCB, as an exemplar and employ a between-subjects randomized experimental design to examine the effect of different types of financial incentives on intrinsic motivation’s impact on participation intention in a COCB context, either directly or indirectly through personal innovativeness in the domain of information technology. Our findings suggest that focused financial incentives, representing situations where financial rewards are administered exclusively on the basis of excellent performance, offer the best outcome for predicting participation intention. These findings contribute to our knowledge of the use of financial incentives in sponsored online co-creation generally, and specifically in COCBs.
摘要参与赞助的在线共创据说主要是由个人的内在动机驱动的,而这种动机反过来可能会被挤出,或者被经济激励所削弱。然而,财务激励的效果,特别是在公司赞助的在线共创头脑风暴(COCB)背景下,仍未得到探索。在这项研究中,我们以著名的COCB乐高创意为例,并采用受试者之间的随机实验设计来检验不同类型的经济激励对COCB背景下内在动机对参与意愿的影响的影响,无论是直接还是间接通过个人在信息技术领域的创新。我们的研究结果表明,集中的财务激励,代表了完全基于出色表现来管理财务奖励的情况,为预测参与意愿提供了最佳结果。这些发现有助于我们了解在赞助的在线共创中,特别是在COCB中,财务激励的使用。
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引用次数: 5
Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in Online Marketplaces 易起步,难坚持:网络市场创业坚持的前提和结果
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-10-02 DOI: 10.1080/10864415.2021.1967003
Yiwen Chen, Li Chen, Shaoming Zou, Haozhong Hou
ABSTRACT Online marketplaces, as two-sided platforms connecting sellers and buyers electronically, have become a fierce battlefield for entrepreneurs to launch a business. However, existing studies on electronic commerce have mainly focused on consumer behavior; literature is sparse regarding why some entrepreneurial sellers have withdrawn from the online marketplaces while others persist. In this paper, we investigate the antecedents and outcomes of entrepreneurial persistence in online marketplaces. Using primary survey data and secondary store traffic and trade volume data from a large online marketplace, we find that entrepreneurial persistence enhances performance in online marketplaces. Instrumental support from peer entrepreneurs in the same online community strengthens this positive link. Entrepreneurial passion and sense of belonging to online marketplaces are significant precursors of entrepreneurial persistence. This study advances knowledge development in digital entrepreneurship by offering a systematic investigation of entrepreneurial persistence in online marketplaces. It also provides implications to individual entrepreneurs in terms of how to sustain efforts and succeed, and to platform companies in terms of how to better serve their entrepreneurial sellers.
摘要在线市场作为连接买卖双方的电子平台,已成为企业家创业的激烈战场。然而,现有的电子商务研究主要集中在消费者行为方面;关于为什么一些创业卖家退出了在线市场,而另一些则坚持下去,文献很少。在本文中,我们调查了在线市场中创业持续性的前因和结果。使用来自大型在线市场的主要调查数据、二级商店流量和交易量数据,我们发现创业的持续性可以提高在线市场的表现。来自同一在线社区的同行企业家的工具性支持加强了这种积极的联系。创业激情和对在线市场的归属感是创业毅力的重要前兆。本研究通过对在线市场中的创业持续性进行系统调查,促进了数字创业中的知识开发。它还为个体企业家提供了如何持续努力和成功的启示,并为平台公司提供了如何更好地为其创业卖家服务的启示。
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引用次数: 6
Consumer Vigilance and Choice Overload in Online Shopping 网上购物中的消费者警惕与选择超载
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-07-03 DOI: 10.1080/10864415.2021.1943189
Fenghua Wang, Mohan Wang, Yujie Zheng, Jia Jin, Yu Pan
Abstract Are there too many options in online shopping? Although extant studies have largely focused on the effects of choice overload, few shed light on choice overload in online shopping situations. In light of online shopping’s untouchable nature and sorting mechanisms, we argue that choice overload in online shopping is associated with consumer vigilance and assortment desirability. Across four experiments, we found that the size of the online choice set significantly influences consumers’ choice difficulty and choice deferral. We also discovered that consumer vigilance and assortment desirability moderate these relationships. Specifically, high vigilance increases the negative impact of assortment size on consumer decision, whereas assortment product desirability alleviates this consequence. We contribute to the literature by extending prior predictions of choice overload and proposing a framework involving choice overload, vigilance, and desirability for future research.
网上购物是否有太多的选择?尽管现有的研究主要集中在选择过载的影响上,但很少有研究揭示在线购物情况下的选择过载。鉴于网络购物的不可接触性和分类机制,我们认为网络购物中的选择过载与消费者的警惕性和分类可取性有关。通过四个实验,我们发现在线选择集的大小显著影响消费者的选择难度和选择延迟。我们还发现,消费者的警惕性和对分类的渴望调节了这些关系。具体而言,高警惕性增加了分类规模对消费者决策的负面影响,而分类产品的可取性则减轻了这一后果。我们通过扩展先前对选择过载的预测,并提出一个涉及选择过载、警惕性和可取性的框架,为未来的研究做出贡献。
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引用次数: 6
Understanding the Role of Affordances in Promoting Social Commerce Engagement 理解绿化在促进社会商业参与中的作用
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-07-03 DOI: 10.1080/10864415.2021.1943170
Xiayu Chen, Zhaoyang Liu, Shaobo Wei, Yezheng Liu
ABSTRACT This study investigates how different types of affordances (i.e., utilitarian, hedonic, and connective) affect users’ platform and social identity and ultimately boost their social commerce engagement. To test our proposed model, we collected longitudinal data from 228 users of the Little Red Book, China’s leading social commerce platform. Results indicate that users’ perception of different affordances with the social commerce platform can influence their identity with the platform and certain social groups differently, which subsequently affect their social commerce engagement behavior. Our study contributes to the identity and the social commerce literature by exploring the roles of both platform and social identity in shaping users’ engagement behavior in the social commerce context.
摘要本研究调查了不同类型的可供性(即功利性、享乐性和连接性)如何影响用户的平台和社交身份,并最终提高他们的社交商业参与度。为了测试我们提出的模型,我们收集了228名中国领先的社交商务平台小红书用户的纵向数据。结果表明,用户对社交商务平台不同可供性的感知会不同地影响他们对平台和某些社交群体的认同,进而影响他们的社交商务参与行为。我们的研究通过探索平台和社交身份在社交商业背景下塑造用户参与行为中的作用,为身份和社交商业文献做出了贡献。
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引用次数: 13
Editor’s Introduction 编辑器的介绍
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-07-03 DOI: 10.1080/10864415.2021.1943164
Vladimir Zwass
Crowdsourcing, or co-creation of value with the firm’s external stakeholders and other contributors, has been gaining in importance over the past two decades. Enabled by the ecosystems of the web, crowdsourcing brings the wider and more diverse pool of knowledge and experience than any firm can muster internally. The creativity of the crowdsourcing community is a key to its actual contribution. Opening this issue of International Journal of Electronic Commerce, Sut I Wong, Aldijana Bunjak, Matej Černe, and Christian Fieseler present their study of some of the prerequisites to the crowdworkers’ creativity. More specifically, the researchers examine the role of feedback received by the contributing participants on the digital crowdwork platforms. Their theory-driven empirics and analysis bring out a highly nuanced picture. Feedback may actually be perceived as an expression of surveillance, with all the negative results ensuing, including diminished creativity. At the same time, as shown by the researchers, negative feedback can serve as a stimulant to better performance by well-defined categories of contributors to the crowdsourcing platforms. The companies that increasingly seek ideas on their crowdsourcing platforms may take heed as the authors discuss how to stimulate creativity in the full light of their findings. The key to the long-term success of social commerce platforms is user engagement. What platform features foster it? This is the research question posed in the next paper, by Xiayu Chen, Zhaoyang Liu, Shaobo Wei, and Yezheng Liu. Drilling down, the authors’ empirics aim to answer the question, What platform affordances, classified as utilitarian, hedonic, and connective, support users’ sense of the platform and social identities, which in turn promote the engagement with the platform? The model offered and tested here is theory based and leads to normative advice to the platform offerors with respect to supporting different groups of their users as participants in the social commerce enterprise, rather than merely shoppers. The dark side of online lives has become an important area of research, simply because it has been increasingly affecting the lives of all of us. One of the phenomena on the dark side is the “collaborative” online attacks on brands, known as firestorms. There are numerous examples of such behavior and of its detrimental effects on the affected companies. Clearly, high-running user emotions are involved, but their nature had not been investigated. Here, we present such an investigation. Elena DelgadoBallester, Inés LópezLópez, and Alicia Bernal-Palazón study empirically the role of sadness, anger, and dislike in initiating an online firestorm. The appraisal theory of emotions serves as the foundation of the work. The nuanced findings help us both understand and—one hopes—contend with this revenge phenomenon. In the next paper, Miao Cui, Xin Li, and Ken Kamoche present a case study in their investigation of the digit
众包,或与公司的外部利益相关者和其他贡献者共同创造价值,在过去二十年中变得越来越重要。在网络生态系统的推动下,众包带来了比任何公司内部都更广泛、更多样的知识和经验库。众包社区的创造力是其实际贡献的关键。在本期《国际电子商务杂志》的开篇,Sut I Wong、Aldijana Bunjak、MatejČerne和Christian Fieseler介绍了他们对众包工作者创造力的一些先决条件的研究。更具体地说,研究人员检查了参与者在数字众筹平台上收到的反馈的作用。他们的理论驱动的经验和分析呈现出一幅高度微妙的画面。反馈实际上可能被视为监视的表现,随之而来的是所有负面结果,包括创造力的下降。与此同时,正如研究人员所表明的那样,负面反馈可以通过众包平台的明确贡献者类别来刺激更好的表现。越来越多在众包平台上寻求创意的公司可能会注意到,作者们会充分考虑他们的发现,讨论如何激发创造力。社交商务平台长期成功的关键是用户参与度。什么平台功能促进了它?这是陈夏雨、刘兆阳、魏少波和刘业正在下一篇论文中提出的研究问题。深入研究,作者的经验旨在回答这样一个问题:哪些平台可供性,被归类为功利性、享乐性和连接性,支持用户的平台感和社会身份,从而促进与平台的互动?这里提供和测试的模型是基于理论的,并为平台提供者提供了规范性建议,以支持作为社交商业企业参与者的不同用户群体,而不仅仅是购物者。网络生活的黑暗面已经成为一个重要的研究领域,因为它越来越多地影响着我们所有人的生活。黑暗面现象之一是对品牌的“协同”网络攻击,即所谓的风暴。此类行为及其对受影响公司的不利影响的例子不胜枚举。很明显,高运行的用户情绪也参与其中,但其性质尚未得到调查。在这里,我们提出这样一个调查。Elena DelgadoBallester、Inés LópezLópez和Alicia Bernal Palazón实证研究了悲伤、愤怒和厌恶在引发网络风暴中的作用。情感评价理论是这部作品的基础。这些细致入微的发现有助于我们理解并——人们希望——应对这种复仇现象。在下一篇论文中,苗翠、辛丽和Ken Kamoche对传统中介向电子中介的数字化转型进行了案例研究。《2021国际电子商务杂志》,第25卷,第3期,261-262https://doi.org/10.1080/10864415.2021.1943164
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引用次数: 0
Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective 从资源编排角度看传统中介向电子中介的转变
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-07-03 DOI: 10.1080/10864415.2021.1943175
Miao Cui, Xin Li, Ken Kamoche
ABSTRACT The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand.
摘要数字技术的发展迫使越来越多的传统中介机构转型为电子中介机构以生存。本研究采用资源编排的视角,采用案例研究的方法,研究数字化转型的过程和机制。我们的研究结果表明,中介机构的数字化转型需要战略逻辑、资源调配和能力之间的契合,并揭示了信息技术和战略逻辑在转型过程中的作用。本研究为重新配置组织资源和能力以满足电子中介机构的要求提供了一个全面的框架,有助于数字化转型的理论建设。我们的研究结果还为中介机构在以资源为重点的行动和资源组合方面提供了有用的管理见解,以弥合供需。
{"title":"Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective","authors":"Miao Cui, Xin Li, Ken Kamoche","doi":"10.1080/10864415.2021.1943175","DOIUrl":"https://doi.org/10.1080/10864415.2021.1943175","url":null,"abstract":"ABSTRACT The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"25 1","pages":"338 - 363"},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49560366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike 为什么人们会发起网络风暴?悲伤、愤怒和厌恶的作用
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-07-03 DOI: 10.1080/10864415.2021.1943173
E. Delgado-Ballester, I. López-López, Alicia Bernal-Palazón
ABSTRACT Brands have become the target of online collaborative attacks performed by networked consumers who share negative brand content, leading to the so-called online firestorms (OF). Its detrimental effects on reputation, sales, and stock market performance make the understanding of OF emergence a managerial priority as well as an interesting area for academic research. We adopt a novel perspective in the analysis by drawing on the appraisal theory of emotions to dig in the emotional nature of the phenomena. Specifically, our research analyzes the role of three specific negative brand emotions (sadness, dislike, and anger) in a model that encapsulates cognitive, emotional, and motivational drivers of the initiation of an OF. The findings obtained from a sample of 303 individuals exposed to a brand misconduct episode suggest that openly expressed feelings of anger, dislike, and sadness emerge in response to outrage appraisals associated to the episode. However, only anger and dislike provided the impetus for taking revenge on the brand in the form of an OF. These findings contribute to a better understanding of the phenomenon since the role of emotions as a basis for explaining the act of initiating an OF has been overlooked. To practitioners, we offer some guidelines to monitor and manage the negative emotional content posted by individuals as mitigating them reduces the desire for revenge, which is the force behind their intentions to foster an OF.
品牌已经成为网络消费者通过分享负面品牌内容进行在线协同攻击的目标,导致了所谓的在线火风暴(of)。它对声誉、销售和股票市场表现的不利影响使得对of emergence的理解成为管理层的优先事项,也是学术研究的一个有趣领域。我们在分析中采用了一种新颖的视角,利用情绪评价理论来挖掘现象的情感本质。具体来说,我们的研究分析了三种特定的负面品牌情绪(悲伤、厌恶和愤怒)在一个模型中的作用,该模型包含了发起of的认知、情感和动机驱动因素。研究人员对303名经历过品牌不当行为事件的人进行了抽样调查,结果表明,在与事件相关的愤怒评价中,人们会公开表达愤怒、厌恶和悲伤的情绪。然而,只有愤怒和厌恶提供了以of的形式对品牌进行报复的动力。这些发现有助于更好地理解这一现象,因为情绪作为解释启动of行为的基础的作用一直被忽视。对于从业者,我们提供了一些指导方针来监控和管理个人发布的负面情绪内容,以减轻这些内容,减少报复的欲望,这是他们培养OF的意图背后的力量。
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引用次数: 10
Fostering Creative Performance of Platform Crowdworkers: The Digital Feedback Dilemma 培养平台人群的创新绩效:数字反馈困境
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-07-03 DOI: 10.1080/10864415.2021.1942674
Sut I. Wong, Aldijana Bunjak, M. Černe, Christian Fieseler
ABSTRACT With crowdsourcing increasingly contributing to organizations’ innovative performance, it becomes more and more important for them to cultivate the creativity of their crowdsourcing communities. While digital feedback is the main, if not the only, two-way channel of communication between the platforms and the crowdworkers, little is yet known about how to use digital feedback to manage and foster the creative performance of crowdworkers. This study examines how the provision and nature of feedback, provided virtually through online interfaces, influence creative performance. We argue that the alleged positive relationship between the creative self-efficacy of crowdworkers and creative performance is conditional upon the joint effect of digital feedback valence and the degree to which crowdworkers focus on learning as achievement outcomes. We conducted a two-stage experimental study with 298 participants in a crowdsourcing setting. The results show that feedback provided in virtual settings, irrespective of whether the feedback is positive or negative, can be perceived as surveillance and thus hurt the creative performance of crowdworkers with high creative self-efficacy but low mastery goal orientation. However, the results also show that when receiving negative feedback, community members who have high creative self-efficacy and mastery goal orientation try harder in subsequent creative tasks. Accordingly, we advocate for nurturing platform cultures that emphasize both confidence in the contributor’s own competence and the abilities to learn and develop.
随着众包对组织创新绩效的贡献越来越大,培养众包社区的创造力变得越来越重要。虽然数字反馈是平台和众包工作者之间主要的(如果不是唯一的)双向沟通渠道,但人们对如何利用数字反馈来管理和培养众包工作者的创造性表现知之甚少。本研究考察了通过在线界面虚拟提供的反馈的提供和性质如何影响创造性表现。我们认为,所谓的创造性自我效能与创造性绩效之间的正相关关系取决于数字反馈效价的共同作用和众包工作者将学习作为成就结果的关注程度。我们在众包环境中对298名参与者进行了两阶段的实验研究。结果表明,在虚拟环境中提供的反馈,无论反馈是积极的还是消极的,都可能被视为监视,从而损害了创意自我效能高、掌握目标导向低的众包工作者的创意绩效。然而,研究结果也显示,当收到负面反馈时,具有高创造性自我效能感和掌握目标取向的社区成员在后续的创造性任务中会更加努力。因此,我们提倡培养平台文化,既强调对贡献者自身能力的信心,又强调学习和发展的能力。
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引用次数: 7
Are you keeping your Facebook passions and habit under control? A dual-system perspective on Facebook addiction-like symptoms 你是否控制住了你在Facebook上的热情和习惯?脸书成瘾症状的双重系统视角
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/10864415.2021.1887697
Nikolaos A. Mylonopoulos, V. Theoharakis
ABSTRACT After many years of techno-enthusiasm, public discourse has turned to the dark side of technology and notably the dysfunctional consequences (e.g., addiction-like symptoms) of excessive social media use. Recent research in this area draws on dual-system theory and demonstrates that while habit predicts use, it does not directly predict addiction-like symptoms. This is not surprising, since habit lacks valence and its measurement does not discriminate between desirable and undesirable use. To clarify the antecedents of addiction-like symptoms, this paper extends prior research by drawing on the dualistic theory of passions and argues that habit is a manifestation of harmonious and obsessive passions that are anchored in the user’s identity. By applying structural equation modeling on survey responses from 225 U.S.-based users, we first replicate and confirm the main findings of prior studies and then proceed to show that harmonious and obsessive passion drive Facebook habit and use. Moreover, obsessive passion emerges as the exclusive driver of addiction-like Facebook symptoms while the restraining effect of self-control is mediated by the two passions, as well as habit and use. The main finding is that the dual-system explaining Facebook addiction-like symptoms comprises of obsessive passion as the direct driving force and self-control as the indirect preventative restraining force. Our analysis contributes to the debate about mitigating the negative effects of social media and opens up new questions for further research.
摘要经过多年的技术狂热,公众话语已经转向了技术的黑暗面,尤其是过度使用社交媒体带来的功能失调后果(如成瘾症状)。最近在这一领域的研究借鉴了双重系统理论,并表明虽然习惯可以预测使用,但它并不能直接预测成瘾样症状。这并不奇怪,因为习惯缺乏效价,而且它的测量并不能区分理想用途和不理想用途。为了阐明成瘾样症状的前因,本文借鉴了激情的二元理论,扩展了先前的研究,并认为习惯是植根于用户身份的和谐和痴迷激情的表现。通过对225名美国用户的调查结果应用结构方程模型,我们首先复制并证实了先前研究的主要发现,然后继续表明,和谐和痴迷的激情驱动着Facebook的习惯和使用。此外,痴迷的激情是类似Facebook症状的成瘾的唯一驱动因素,而自我控制的抑制作用是由这两种激情以及习惯和使用介导的。主要发现,解释脸书成瘾症状的双重系统包括作为直接驱动力的痴迷激情和作为间接预防抑制力的自制力。我们的分析有助于关于减轻社交媒体负面影响的辩论,并为进一步研究开辟了新的问题。
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引用次数: 6
Why Can’t I Stop Using Social Media Problematically? The Impact of Norm and Neutralization from the Regulatory Focus Perspective 为什么我不能停止使用社交媒体有问题?监管焦点视角下的规范与中立的影响
IF 5 3区 管理学 Q2 BUSINESS Pub Date : 2021-04-03 DOI: 10.1080/10864415.2021.1887698
Zilong Liu, Xuequn Wang, Jing Chen
ABSTRACT Problematic social media use has increasingly become an issue in schools and companies. Individuals often attempt to reduce their problematic use, but some may not be successful. This implies that there are both impeding and maintaining factors influencing problematic use and that different individuals may follow different mechanisms during problematic use. Drawing on cognitive dissonance theory and regulatory focus theory, our study develops a theoretical model to describe how impeding factors (here, injunctive norms) and maintaining factors (neutralization) influence individuals’ intention to reduce problematic use through guilt, as well as how the effects of these factors are moderated by individuals’ regulatory focus. The results provide strong support for our model. While injunctive norms have a stronger effect on prevention-focused users, the effect of neutralization is stronger on promotion-focused users. Our study highlights the importance of regulatory focus to our understanding of the differential impact of injunctive norms and neutralization and suggests that future studies further examine how individuals experience cognitive dissonance following different mechanisms. Our results suggest that when trying to reduce students’ problematic social media use, teachers need to follow different approaches for individuals with different types of regulatory focus.
摘要社交媒体使用问题日益成为学校和公司的一个问题。个人经常试图减少有问题的使用,但有些可能并不成功。这意味着影响有问题使用的因素既有阻碍因素,也有维持因素,不同的人在有问题使用期间可能遵循不同的机制。基于认知失调理论和调节焦点理论,我们的研究开发了一个理论模型来描述阻碍因素(这里是禁令规范)和维持因素(中和)如何影响个人通过内疚减少问题使用的意图,以及这些因素的影响如何由个人的调节焦点调节。结果为我们的模型提供了有力的支持。禁令规范对以预防为重点的用户有更强的作用,而对以推广为重点的使用者则有更强的中和作用。我们的研究强调了监管重点对我们理解禁令规范和中和的不同影响的重要性,并建议未来的研究进一步研究个体如何在不同机制下经历认知失调。我们的研究结果表明,在试图减少学生有问题的社交媒体使用时,教师需要对具有不同类型监管重点的个人采取不同的方法。
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引用次数: 5
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International Journal of Electronic Commerce
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