Pub Date : 2021-10-02DOI: 10.1080/10864415.2021.1967005
Chris Lazaris, P. Sarantopoulos, Adam P. Vrechopoulos, Georgios I. Doukidis
ABSTRACT We examine how the integration of retail channels affects crucial firm outcomes, such as customer satisfaction and loyalty intentions, with a particular focus on the impact of different levels of offline-to-online channel integration. Across three experimental studies, one of them in an operating physical store, accommodating comparisons of several omnichannel configurations, increasing the level of omnichannel integration positively influences customer satisfaction and loyalty intentions. Flow experience mediates the effects. The impact of increasing the level of omnichannel integration on customer satisfaction and loyalty intentions is more pronounced among consumers who perceive the channels as complementary and for consumers with a goal-directed shopping orientation. This article contributes to extant omnichannel literature by experimentally investigating the impact of increasing levels of omnichannel integration—as compared to adopting a binary, “either-or” approach—and by demonstrating that omnichannel retail environments provide a fertile ground for flow experiences in physical stores. Furthermore, this article establishes the role of perceived channel complementarity and shopping orientation as boundary conditions for the realization of flow in omnichannel retail environments.
{"title":"Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions","authors":"Chris Lazaris, P. Sarantopoulos, Adam P. Vrechopoulos, Georgios I. Doukidis","doi":"10.1080/10864415.2021.1967005","DOIUrl":"https://doi.org/10.1080/10864415.2021.1967005","url":null,"abstract":"ABSTRACT We examine how the integration of retail channels affects crucial firm outcomes, such as customer satisfaction and loyalty intentions, with a particular focus on the impact of different levels of offline-to-online channel integration. Across three experimental studies, one of them in an operating physical store, accommodating comparisons of several omnichannel configurations, increasing the level of omnichannel integration positively influences customer satisfaction and loyalty intentions. Flow experience mediates the effects. The impact of increasing the level of omnichannel integration on customer satisfaction and loyalty intentions is more pronounced among consumers who perceive the channels as complementary and for consumers with a goal-directed shopping orientation. This article contributes to extant omnichannel literature by experimentally investigating the impact of increasing levels of omnichannel integration—as compared to adopting a binary, “either-or” approach—and by demonstrating that omnichannel retail environments provide a fertile ground for flow experiences in physical stores. Furthermore, this article establishes the role of perceived channel complementarity and shopping orientation as boundary conditions for the realization of flow in omnichannel retail environments.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41858458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/10864415.2021.1967002
Siddharth Baswani, A. Townsend, A. Luse
ABSTRACT Participation in sponsored online co-creation is said to be driven primarily by an individual’s intrinsic motivation, which in turn may be crowded-out, or undermined by financial incentives. The effect of financial incentives, specifically in a company-sponsored online co-creation brainstorming (COCB) context, however, remains unexplored. In this study, we use LEGO Ideas, a prominent COCB, as an exemplar and employ a between-subjects randomized experimental design to examine the effect of different types of financial incentives on intrinsic motivation’s impact on participation intention in a COCB context, either directly or indirectly through personal innovativeness in the domain of information technology. Our findings suggest that focused financial incentives, representing situations where financial rewards are administered exclusively on the basis of excellent performance, offer the best outcome for predicting participation intention. These findings contribute to our knowledge of the use of financial incentives in sponsored online co-creation generally, and specifically in COCBs.
{"title":"Company-Sponsored Online Co-Creation and Financial Incentives: The Impact of Intrinsic Motivation on Participation Intention","authors":"Siddharth Baswani, A. Townsend, A. Luse","doi":"10.1080/10864415.2021.1967002","DOIUrl":"https://doi.org/10.1080/10864415.2021.1967002","url":null,"abstract":"ABSTRACT Participation in sponsored online co-creation is said to be driven primarily by an individual’s intrinsic motivation, which in turn may be crowded-out, or undermined by financial incentives. The effect of financial incentives, specifically in a company-sponsored online co-creation brainstorming (COCB) context, however, remains unexplored. In this study, we use LEGO Ideas, a prominent COCB, as an exemplar and employ a between-subjects randomized experimental design to examine the effect of different types of financial incentives on intrinsic motivation’s impact on participation intention in a COCB context, either directly or indirectly through personal innovativeness in the domain of information technology. Our findings suggest that focused financial incentives, representing situations where financial rewards are administered exclusively on the basis of excellent performance, offer the best outcome for predicting participation intention. These findings contribute to our knowledge of the use of financial incentives in sponsored online co-creation generally, and specifically in COCBs.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42258624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/10864415.2021.1967003
Yiwen Chen, Li Chen, Shaoming Zou, Haozhong Hou
ABSTRACT Online marketplaces, as two-sided platforms connecting sellers and buyers electronically, have become a fierce battlefield for entrepreneurs to launch a business. However, existing studies on electronic commerce have mainly focused on consumer behavior; literature is sparse regarding why some entrepreneurial sellers have withdrawn from the online marketplaces while others persist. In this paper, we investigate the antecedents and outcomes of entrepreneurial persistence in online marketplaces. Using primary survey data and secondary store traffic and trade volume data from a large online marketplace, we find that entrepreneurial persistence enhances performance in online marketplaces. Instrumental support from peer entrepreneurs in the same online community strengthens this positive link. Entrepreneurial passion and sense of belonging to online marketplaces are significant precursors of entrepreneurial persistence. This study advances knowledge development in digital entrepreneurship by offering a systematic investigation of entrepreneurial persistence in online marketplaces. It also provides implications to individual entrepreneurs in terms of how to sustain efforts and succeed, and to platform companies in terms of how to better serve their entrepreneurial sellers.
{"title":"Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in Online Marketplaces","authors":"Yiwen Chen, Li Chen, Shaoming Zou, Haozhong Hou","doi":"10.1080/10864415.2021.1967003","DOIUrl":"https://doi.org/10.1080/10864415.2021.1967003","url":null,"abstract":"ABSTRACT Online marketplaces, as two-sided platforms connecting sellers and buyers electronically, have become a fierce battlefield for entrepreneurs to launch a business. However, existing studies on electronic commerce have mainly focused on consumer behavior; literature is sparse regarding why some entrepreneurial sellers have withdrawn from the online marketplaces while others persist. In this paper, we investigate the antecedents and outcomes of entrepreneurial persistence in online marketplaces. Using primary survey data and secondary store traffic and trade volume data from a large online marketplace, we find that entrepreneurial persistence enhances performance in online marketplaces. Instrumental support from peer entrepreneurs in the same online community strengthens this positive link. Entrepreneurial passion and sense of belonging to online marketplaces are significant precursors of entrepreneurial persistence. This study advances knowledge development in digital entrepreneurship by offering a systematic investigation of entrepreneurial persistence in online marketplaces. It also provides implications to individual entrepreneurs in terms of how to sustain efforts and succeed, and to platform companies in terms of how to better serve their entrepreneurial sellers.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49445408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/10864415.2021.1943189
Fenghua Wang, Mohan Wang, Yujie Zheng, Jia Jin, Yu Pan
Abstract Are there too many options in online shopping? Although extant studies have largely focused on the effects of choice overload, few shed light on choice overload in online shopping situations. In light of online shopping’s untouchable nature and sorting mechanisms, we argue that choice overload in online shopping is associated with consumer vigilance and assortment desirability. Across four experiments, we found that the size of the online choice set significantly influences consumers’ choice difficulty and choice deferral. We also discovered that consumer vigilance and assortment desirability moderate these relationships. Specifically, high vigilance increases the negative impact of assortment size on consumer decision, whereas assortment product desirability alleviates this consequence. We contribute to the literature by extending prior predictions of choice overload and proposing a framework involving choice overload, vigilance, and desirability for future research.
{"title":"Consumer Vigilance and Choice Overload in Online Shopping","authors":"Fenghua Wang, Mohan Wang, Yujie Zheng, Jia Jin, Yu Pan","doi":"10.1080/10864415.2021.1943189","DOIUrl":"https://doi.org/10.1080/10864415.2021.1943189","url":null,"abstract":"Abstract Are there too many options in online shopping? Although extant studies have largely focused on the effects of choice overload, few shed light on choice overload in online shopping situations. In light of online shopping’s untouchable nature and sorting mechanisms, we argue that choice overload in online shopping is associated with consumer vigilance and assortment desirability. Across four experiments, we found that the size of the online choice set significantly influences consumers’ choice difficulty and choice deferral. We also discovered that consumer vigilance and assortment desirability moderate these relationships. Specifically, high vigilance increases the negative impact of assortment size on consumer decision, whereas assortment product desirability alleviates this consequence. We contribute to the literature by extending prior predictions of choice overload and proposing a framework involving choice overload, vigilance, and desirability for future research.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44276972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/10864415.2021.1943170
Xiayu Chen, Zhaoyang Liu, Shaobo Wei, Yezheng Liu
ABSTRACT This study investigates how different types of affordances (i.e., utilitarian, hedonic, and connective) affect users’ platform and social identity and ultimately boost their social commerce engagement. To test our proposed model, we collected longitudinal data from 228 users of the Little Red Book, China’s leading social commerce platform. Results indicate that users’ perception of different affordances with the social commerce platform can influence their identity with the platform and certain social groups differently, which subsequently affect their social commerce engagement behavior. Our study contributes to the identity and the social commerce literature by exploring the roles of both platform and social identity in shaping users’ engagement behavior in the social commerce context.
{"title":"Understanding the Role of Affordances in Promoting Social Commerce Engagement","authors":"Xiayu Chen, Zhaoyang Liu, Shaobo Wei, Yezheng Liu","doi":"10.1080/10864415.2021.1943170","DOIUrl":"https://doi.org/10.1080/10864415.2021.1943170","url":null,"abstract":"ABSTRACT This study investigates how different types of affordances (i.e., utilitarian, hedonic, and connective) affect users’ platform and social identity and ultimately boost their social commerce engagement. To test our proposed model, we collected longitudinal data from 228 users of the Little Red Book, China’s leading social commerce platform. Results indicate that users’ perception of different affordances with the social commerce platform can influence their identity with the platform and certain social groups differently, which subsequently affect their social commerce engagement behavior. Our study contributes to the identity and the social commerce literature by exploring the roles of both platform and social identity in shaping users’ engagement behavior in the social commerce context.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46250259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/10864415.2021.1943164
Vladimir Zwass
Crowdsourcing, or co-creation of value with the firm’s external stakeholders and other contributors, has been gaining in importance over the past two decades. Enabled by the ecosystems of the web, crowdsourcing brings the wider and more diverse pool of knowledge and experience than any firm can muster internally. The creativity of the crowdsourcing community is a key to its actual contribution. Opening this issue of International Journal of Electronic Commerce, Sut I Wong, Aldijana Bunjak, Matej Černe, and Christian Fieseler present their study of some of the prerequisites to the crowdworkers’ creativity. More specifically, the researchers examine the role of feedback received by the contributing participants on the digital crowdwork platforms. Their theory-driven empirics and analysis bring out a highly nuanced picture. Feedback may actually be perceived as an expression of surveillance, with all the negative results ensuing, including diminished creativity. At the same time, as shown by the researchers, negative feedback can serve as a stimulant to better performance by well-defined categories of contributors to the crowdsourcing platforms. The companies that increasingly seek ideas on their crowdsourcing platforms may take heed as the authors discuss how to stimulate creativity in the full light of their findings. The key to the long-term success of social commerce platforms is user engagement. What platform features foster it? This is the research question posed in the next paper, by Xiayu Chen, Zhaoyang Liu, Shaobo Wei, and Yezheng Liu. Drilling down, the authors’ empirics aim to answer the question, What platform affordances, classified as utilitarian, hedonic, and connective, support users’ sense of the platform and social identities, which in turn promote the engagement with the platform? The model offered and tested here is theory based and leads to normative advice to the platform offerors with respect to supporting different groups of their users as participants in the social commerce enterprise, rather than merely shoppers. The dark side of online lives has become an important area of research, simply because it has been increasingly affecting the lives of all of us. One of the phenomena on the dark side is the “collaborative” online attacks on brands, known as firestorms. There are numerous examples of such behavior and of its detrimental effects on the affected companies. Clearly, high-running user emotions are involved, but their nature had not been investigated. Here, we present such an investigation. Elena DelgadoBallester, Inés LópezLópez, and Alicia Bernal-Palazón study empirically the role of sadness, anger, and dislike in initiating an online firestorm. The appraisal theory of emotions serves as the foundation of the work. The nuanced findings help us both understand and—one hopes—contend with this revenge phenomenon. In the next paper, Miao Cui, Xin Li, and Ken Kamoche present a case study in their investigation of the digit
众包，或与公司的外部利益相关者和其他贡献者共同创造价值，在过去二十年中变得越来越重要。在网络生态系统的推动下，众包带来了比任何公司内部都更广泛、更多样的知识和经验库。众包社区的创造力是其实际贡献的关键。在本期《国际电子商务杂志》的开篇，Sut I Wong、Aldijana Bunjak、MatejČerne和Christian Fieseler介绍了他们对众包工作者创造力的一些先决条件的研究。更具体地说，研究人员检查了参与者在数字众筹平台上收到的反馈的作用。他们的理论驱动的经验和分析呈现出一幅高度微妙的画面。反馈实际上可能被视为监视的表现，随之而来的是所有负面结果，包括创造力的下降。与此同时，正如研究人员所表明的那样，负面反馈可以通过众包平台的明确贡献者类别来刺激更好的表现。越来越多在众包平台上寻求创意的公司可能会注意到，作者们会充分考虑他们的发现，讨论如何激发创造力。社交商务平台长期成功的关键是用户参与度。什么平台功能促进了它？这是陈夏雨、刘兆阳、魏少波和刘业正在下一篇论文中提出的研究问题。深入研究，作者的经验旨在回答这样一个问题：哪些平台可供性，被归类为功利性、享乐性和连接性，支持用户的平台感和社会身份，从而促进与平台的互动？这里提供和测试的模型是基于理论的，并为平台提供者提供了规范性建议，以支持作为社交商业企业参与者的不同用户群体，而不仅仅是购物者。网络生活的黑暗面已经成为一个重要的研究领域，因为它越来越多地影响着我们所有人的生活。黑暗面现象之一是对品牌的“协同”网络攻击，即所谓的风暴。此类行为及其对受影响公司的不利影响的例子不胜枚举。很明显，高运行的用户情绪也参与其中，但其性质尚未得到调查。在这里，我们提出这样一个调查。Elena DelgadoBallester、Inés LópezLópez和Alicia Bernal Palazón实证研究了悲伤、愤怒和厌恶在引发网络风暴中的作用。情感评价理论是这部作品的基础。这些细致入微的发现有助于我们理解并——人们希望——应对这种复仇现象。在下一篇论文中，苗翠、辛丽和Ken Kamoche对传统中介向电子中介的数字化转型进行了案例研究。《2021国际电子商务杂志》，第25卷，第3期，261-262https://doi.org/10.1080/10864415.2021.1943164
{"title":"Editor’s Introduction","authors":"Vladimir Zwass","doi":"10.1080/10864415.2021.1943164","DOIUrl":"https://doi.org/10.1080/10864415.2021.1943164","url":null,"abstract":"Crowdsourcing, or co-creation of value with the firm’s external stakeholders and other contributors, has been gaining in importance over the past two decades. Enabled by the ecosystems of the web, crowdsourcing brings the wider and more diverse pool of knowledge and experience than any firm can muster internally. The creativity of the crowdsourcing community is a key to its actual contribution. Opening this issue of International Journal of Electronic Commerce, Sut I Wong, Aldijana Bunjak, Matej Černe, and Christian Fieseler present their study of some of the prerequisites to the crowdworkers’ creativity. More specifically, the researchers examine the role of feedback received by the contributing participants on the digital crowdwork platforms. Their theory-driven empirics and analysis bring out a highly nuanced picture. Feedback may actually be perceived as an expression of surveillance, with all the negative results ensuing, including diminished creativity. At the same time, as shown by the researchers, negative feedback can serve as a stimulant to better performance by well-defined categories of contributors to the crowdsourcing platforms. The companies that increasingly seek ideas on their crowdsourcing platforms may take heed as the authors discuss how to stimulate creativity in the full light of their findings. The key to the long-term success of social commerce platforms is user engagement. What platform features foster it? This is the research question posed in the next paper, by Xiayu Chen, Zhaoyang Liu, Shaobo Wei, and Yezheng Liu. Drilling down, the authors’ empirics aim to answer the question, What platform affordances, classified as utilitarian, hedonic, and connective, support users’ sense of the platform and social identities, which in turn promote the engagement with the platform? The model offered and tested here is theory based and leads to normative advice to the platform offerors with respect to supporting different groups of their users as participants in the social commerce enterprise, rather than merely shoppers. The dark side of online lives has become an important area of research, simply because it has been increasingly affecting the lives of all of us. One of the phenomena on the dark side is the “collaborative” online attacks on brands, known as firestorms. There are numerous examples of such behavior and of its detrimental effects on the affected companies. Clearly, high-running user emotions are involved, but their nature had not been investigated. Here, we present such an investigation. Elena DelgadoBallester, Inés LópezLópez, and Alicia Bernal-Palazón study empirically the role of sadness, anger, and dislike in initiating an online firestorm. The appraisal theory of emotions serves as the foundation of the work. The nuanced findings help us both understand and—one hopes—contend with this revenge phenomenon. In the next paper, Miao Cui, Xin Li, and Ken Kamoche present a case study in their investigation of the digit","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42017959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/10864415.2021.1943175
Miao Cui, Xin Li, Ken Kamoche
ABSTRACT The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand.
{"title":"Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective","authors":"Miao Cui, Xin Li, Ken Kamoche","doi":"10.1080/10864415.2021.1943175","DOIUrl":"https://doi.org/10.1080/10864415.2021.1943175","url":null,"abstract":"ABSTRACT The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process. This study contributes to theory-building in digital transformation by providing a comprehensive framework for reconfiguring organizational resources and capabilities to cope with the requirements of e-intermediaries. Our findings also provide useful managerial insights for intermediaries in terms of resource-focused actions and resource portfolios to bridge supply and demand.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49560366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/10864415.2021.1943173
E. Delgado-Ballester, I. López-López, Alicia Bernal-Palazón
ABSTRACT Brands have become the target of online collaborative attacks performed by networked consumers who share negative brand content, leading to the so-called online firestorms (OF). Its detrimental effects on reputation, sales, and stock market performance make the understanding of OF emergence a managerial priority as well as an interesting area for academic research. We adopt a novel perspective in the analysis by drawing on the appraisal theory of emotions to dig in the emotional nature of the phenomena. Specifically, our research analyzes the role of three specific negative brand emotions (sadness, dislike, and anger) in a model that encapsulates cognitive, emotional, and motivational drivers of the initiation of an OF. The findings obtained from a sample of 303 individuals exposed to a brand misconduct episode suggest that openly expressed feelings of anger, dislike, and sadness emerge in response to outrage appraisals associated to the episode. However, only anger and dislike provided the impetus for taking revenge on the brand in the form of an OF. These findings contribute to a better understanding of the phenomenon since the role of emotions as a basis for explaining the act of initiating an OF has been overlooked. To practitioners, we offer some guidelines to monitor and manage the negative emotional content posted by individuals as mitigating them reduces the desire for revenge, which is the force behind their intentions to foster an OF.
{"title":"Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike","authors":"E. Delgado-Ballester, I. López-López, Alicia Bernal-Palazón","doi":"10.1080/10864415.2021.1943173","DOIUrl":"https://doi.org/10.1080/10864415.2021.1943173","url":null,"abstract":"ABSTRACT Brands have become the target of online collaborative attacks performed by networked consumers who share negative brand content, leading to the so-called online firestorms (OF). Its detrimental effects on reputation, sales, and stock market performance make the understanding of OF emergence a managerial priority as well as an interesting area for academic research. We adopt a novel perspective in the analysis by drawing on the appraisal theory of emotions to dig in the emotional nature of the phenomena. Specifically, our research analyzes the role of three specific negative brand emotions (sadness, dislike, and anger) in a model that encapsulates cognitive, emotional, and motivational drivers of the initiation of an OF. The findings obtained from a sample of 303 individuals exposed to a brand misconduct episode suggest that openly expressed feelings of anger, dislike, and sadness emerge in response to outrage appraisals associated to the episode. However, only anger and dislike provided the impetus for taking revenge on the brand in the form of an OF. These findings contribute to a better understanding of the phenomenon since the role of emotions as a basis for explaining the act of initiating an OF has been overlooked. To practitioners, we offer some guidelines to monitor and manage the negative emotional content posted by individuals as mitigating them reduces the desire for revenge, which is the force behind their intentions to foster an OF.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47868143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/10864415.2021.1942674
Sut I. Wong, Aldijana Bunjak, M. Černe, Christian Fieseler
ABSTRACT With crowdsourcing increasingly contributing to organizations’ innovative performance, it becomes more and more important for them to cultivate the creativity of their crowdsourcing communities. While digital feedback is the main, if not the only, two-way channel of communication between the platforms and the crowdworkers, little is yet known about how to use digital feedback to manage and foster the creative performance of crowdworkers. This study examines how the provision and nature of feedback, provided virtually through online interfaces, influence creative performance. We argue that the alleged positive relationship between the creative self-efficacy of crowdworkers and creative performance is conditional upon the joint effect of digital feedback valence and the degree to which crowdworkers focus on learning as achievement outcomes. We conducted a two-stage experimental study with 298 participants in a crowdsourcing setting. The results show that feedback provided in virtual settings, irrespective of whether the feedback is positive or negative, can be perceived as surveillance and thus hurt the creative performance of crowdworkers with high creative self-efficacy but low mastery goal orientation. However, the results also show that when receiving negative feedback, community members who have high creative self-efficacy and mastery goal orientation try harder in subsequent creative tasks. Accordingly, we advocate for nurturing platform cultures that emphasize both confidence in the contributor’s own competence and the abilities to learn and develop.
{"title":"Fostering Creative Performance of Platform Crowdworkers: The Digital Feedback Dilemma","authors":"Sut I. Wong, Aldijana Bunjak, M. Černe, Christian Fieseler","doi":"10.1080/10864415.2021.1942674","DOIUrl":"https://doi.org/10.1080/10864415.2021.1942674","url":null,"abstract":"ABSTRACT With crowdsourcing increasingly contributing to organizations’ innovative performance, it becomes more and more important for them to cultivate the creativity of their crowdsourcing communities. While digital feedback is the main, if not the only, two-way channel of communication between the platforms and the crowdworkers, little is yet known about how to use digital feedback to manage and foster the creative performance of crowdworkers. This study examines how the provision and nature of feedback, provided virtually through online interfaces, influence creative performance. We argue that the alleged positive relationship between the creative self-efficacy of crowdworkers and creative performance is conditional upon the joint effect of digital feedback valence and the degree to which crowdworkers focus on learning as achievement outcomes. We conducted a two-stage experimental study with 298 participants in a crowdsourcing setting. The results show that feedback provided in virtual settings, irrespective of whether the feedback is positive or negative, can be perceived as surveillance and thus hurt the creative performance of crowdworkers with high creative self-efficacy but low mastery goal orientation. However, the results also show that when receiving negative feedback, community members who have high creative self-efficacy and mastery goal orientation try harder in subsequent creative tasks. Accordingly, we advocate for nurturing platform cultures that emphasize both confidence in the contributor’s own competence and the abilities to learn and develop.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2021.1942674","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46196717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/10864415.2021.1887697
Nikolaos A. Mylonopoulos, V. Theoharakis
ABSTRACT After many years of techno-enthusiasm, public discourse has turned to the dark side of technology and notably the dysfunctional consequences (e.g., addiction-like symptoms) of excessive social media use. Recent research in this area draws on dual-system theory and demonstrates that while habit predicts use, it does not directly predict addiction-like symptoms. This is not surprising, since habit lacks valence and its measurement does not discriminate between desirable and undesirable use. To clarify the antecedents of addiction-like symptoms, this paper extends prior research by drawing on the dualistic theory of passions and argues that habit is a manifestation of harmonious and obsessive passions that are anchored in the user’s identity. By applying structural equation modeling on survey responses from 225 U.S.-based users, we first replicate and confirm the main findings of prior studies and then proceed to show that harmonious and obsessive passion drive Facebook habit and use. Moreover, obsessive passion emerges as the exclusive driver of addiction-like Facebook symptoms while the restraining effect of self-control is mediated by the two passions, as well as habit and use. The main finding is that the dual-system explaining Facebook addiction-like symptoms comprises of obsessive passion as the direct driving force and self-control as the indirect preventative restraining force. Our analysis contributes to the debate about mitigating the negative effects of social media and opens up new questions for further research.
{"title":"Are you keeping your Facebook passions and habit under control? A dual-system perspective on Facebook addiction-like symptoms","authors":"Nikolaos A. Mylonopoulos, V. Theoharakis","doi":"10.1080/10864415.2021.1887697","DOIUrl":"https://doi.org/10.1080/10864415.2021.1887697","url":null,"abstract":"ABSTRACT After many years of techno-enthusiasm, public discourse has turned to the dark side of technology and notably the dysfunctional consequences (e.g., addiction-like symptoms) of excessive social media use. Recent research in this area draws on dual-system theory and demonstrates that while habit predicts use, it does not directly predict addiction-like symptoms. This is not surprising, since habit lacks valence and its measurement does not discriminate between desirable and undesirable use. To clarify the antecedents of addiction-like symptoms, this paper extends prior research by drawing on the dualistic theory of passions and argues that habit is a manifestation of harmonious and obsessive passions that are anchored in the user’s identity. By applying structural equation modeling on survey responses from 225 U.S.-based users, we first replicate and confirm the main findings of prior studies and then proceed to show that harmonious and obsessive passion drive Facebook habit and use. Moreover, obsessive passion emerges as the exclusive driver of addiction-like Facebook symptoms while the restraining effect of self-control is mediated by the two passions, as well as habit and use. The main finding is that the dual-system explaining Facebook addiction-like symptoms comprises of obsessive passion as the direct driving force and self-control as the indirect preventative restraining force. Our analysis contributes to the debate about mitigating the negative effects of social media and opens up new questions for further research.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2021.1887697","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43685985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：