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Which leadership roles modify employee perceptions of CSR activities? Job satisfaction implications in the case of the tourism industry 哪些领导角色会改变员工对企业社会责任活动的看法?旅游业对工作满意度的影响
IF 2.6 Pub Date : 2021-10-11 DOI: 10.1108/ijqss-04-2020-0054
P. Trivellas, P. Dekoulou, Panagiotis Polychroniou, Vassileios Tokakis
PurposeThis paper aims to examine the influence of leadership roles on the corporate social responsibility (CSR) activities as perceived by employees, as well as their impact on job satisfaction.Design/methodology/approachDrawing upon a sample of 245 employees in the tourism industry, a structured questionnaire was developed to measure leadership roles and CSR activities as perceived by employees. The competing values model was adopted to operationalize leadership roles.FindingsResults indicate that different leadership roles are linked with different dimensions of CSR activities, although innovator role proved to prevail on this association. More specifically, innovator role is related to all CSR dimensions, followed by monitor which is associated with the philanthropic and environmental dimensions. The broker role is related only to environmental CSR actions.Research limitations/implicationsThe possibility to generalize the results to other countries with different characteristics (e.g. regulatory framework, economic development) needs to be investigated further by carrying out similar studies.Practical implicationsUnderstanding the nature of the association between leadership and CSR activities would enable practitioners to pursue or cultivate these roles and behaviors creating strategic value by fostering their multidimensional impact upon the social context.Originality/valueThe present research has led to the diagnosis of the leadership role profiles supporting CSR strategies in the tourism industry. Findings also highlighted the importance of the innovator leadership role in explaining the variance of different aspects of CSR activities.
目的研究领导角色对员工感知的企业社会责任活动的影响,以及对工作满意度的影响。设计/方法/方法以旅游业245名员工为样本,编制了一份结构化问卷,以衡量员工所感知的领导角色和企业社会责任活动。采用了相互竞争的价值观模式来发挥领导作用。研究结果表明,不同的领导角色与企业社会责任活动的不同维度有关,尽管创新者角色在这种关联中占主导地位。更具体地说,创新者的角色与企业社会责任的所有维度相关,其次是与慈善和环境维度相关的监督员。经纪人角色仅与环境CSR行动相关。研究局限性/含义需要通过进行类似的研究来进一步调查将结果推广到具有不同特征(如监管框架、经济发展)的其他国家的可能性。实践含义了解领导力和企业社会责任活动之间的关联性质,将使从业者能够追求或培养这些角色和行为,通过培养它们对社会环境的多维影响来创造战略价值。独创性/价值本研究对支持旅游业企业社会责任战略的领导角色进行了诊断。研究结果还强调了创新者领导作用在解释企业社会责任活动不同方面差异方面的重要性。
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引用次数: 2
Rewards and employee creativity among rural healthcare employees: the mediating role of organizational support for innovation and the moderating impact of supervisory support 农村医护人员薪酬与员工创造力:组织支持创新的中介作用和监督支持的调节作用
IF 2.6 Pub Date : 2021-09-23 DOI: 10.1108/ijqss-11-2020-0187
Samuel T. Opoku, Bettye A Apenteng, K. Boakye
PurposeThis paper aims to explore the mediating effect of organizational support for innovation and moderating impact of supervisory support on how rewards shape employee creativity among rural healthcare employees, a group with few resources and considerable expectations.Design/methodology/approachUsing a regression-based moderated path analysis, the authors tested the hypotheses with healthcare employee survey data from a large Southern rural hospital in the USA.FindingsThe empirical results suggest organizational support for innovation mediates the influence of rewards on employee creativity. In addition, the indirect effect of rewards on employee creativity via organizational support for innovation is moderated by supervisory support, such that the indirect effect is more pronounced at high levels of supervisory support than at low levels of supervisory support.Originality/valueThis study contributes to the organizational support and creativity literature by exploring the indirect relations of rewards on employee creativity through organizational support for innovation, and the moderating role of supervisory support in such relations.
目的探讨组织创新支持的中介作用和监督支持对奖励如何塑造农村医疗保健员工创造力的调节作用。农村医疗保健是一个资源较少、期望值较高的群体。设计/方法/方法使用基于回归的适度路径分析,作者用美国南方一家大型农村医院的医护人员调查数据检验了这些假设。此外,通过组织对创新的支持,奖励对员工创造力的间接影响受到监督支持的调节,因此,在高水平的监督支持下,这种间接影响比在低水平的监督支助下更明显。独创性/价值本研究通过探索组织支持创新对员工创造力的间接关系,以及监督支持在这种关系中的调节作用,为组织支持和创造力文献做出了贡献。
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引用次数: 2
Servitization in the creative and cultural industries 创意文化产业的服务化
IF 2.6 Pub Date : 2021-09-20 DOI: 10.1108/ijqss-01-2021-0017
Jon Sundbo, L. Rubalcaba, F. Gallouj
PurposeThis paper aims to develop a conceptual framework for understanding the role of servitization in the creative and cultural industries (CCI).Design/methodology/approachA conceptual model is proposed based on five elements: servitization drivers (digitalization in particular), agents, modes (based on the standardization/customization dynamics), servitization mechanisms (the authors provide a new classification) and service experiences.FindingsCCI is not considered a natural part of the service sector. They drive economic and social development and are part of the innovation ecosystem. They are confronting a set of emerging dynamics in which servitization plays a leading role. Servitization is a way to move toward value co-creation by transforming existing business models. Servitization – with digitalization facilitates the co-creation of CCI-based experiences for customers, users and other stakeholders.Research limitations/implicationsIn terms of further research implications, these theoretical and managerial considerations call for empirical research of the servitization of CCI to investigate how and how much it develops.Practical implicationsCCI companies need new business models that combine servitization, digitalization and value co-creation in the right mix. “One size fits all” does not work. Business models have to consider the right mix.Originality/valueThe proposed conceptual model provides a novel understanding of servitization and CCI and changes the focus from the “production” or push side (e.g. artistic creativity and messages) that has characterized much CCI theory toward the demand or pull side and buyers’ (users) increased power.
目的本文旨在建立一个概念框架来理解服务化在创意和文化产业(CCI)中的作用。设计/方法论/方法基于五个要素提出了一个概念模型:服务化驱动因素(特别是数字化)、代理、模式(基于标准化/定制动态),服务化机制(作者提供了一个新的分类)和服务经验。FindingsCCI不被认为是服务业的自然组成部分。它们推动经济和社会发展,是创新生态系统的一部分。他们面临着一系列新兴的动力,其中服务化发挥着主导作用。服务化是通过转变现有的商业模式来实现价值共同创造的一种方式。服务化——数字化有助于为客户、用户和其他利益相关者共同创造基于CCI的体验。研究局限性/含义就进一步的研究含义而言,这些理论和管理考虑要求对CCI的服务化进行实证研究,以调查它是如何发展的以及发展了多少。实际意义CCI公司需要新的商业模式,将服务化、数字化和价值共创结合在一起。“一刀切”是行不通的。商业模式必须考虑正确的组合。独创性/价值所提出的概念模型提供了对服务化和CCI的新理解,并将焦点从“生产”或推动方(如艺术创造力和信息)转变为需求或拉动方和买家(用户)增加的权力。
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引用次数: 4
Motivations for ISO 9001 quality management system implementation and certification – mapping the territory with a novel classification proposal ISO 9001质量管理体系实施和认证的动机-以新的分类建议映射区域
IF 2.6 Pub Date : 2021-08-30 DOI: 10.1108/ijqss-02-2021-0031
L. Fonseca, M. Cardoso, Maria Henriqueta Nóvoa
PurposeThis paper aims to identify and characterize the motivations for ISO 9001 quality management system (QMS) implementation and certification, with a novel, valid and business-oriented scale applied to a large sample. Instead of adopting a normative approach focusing on the internal/external nature of the motivation, this investigation aims to emphasize the ISO 9001 driving forces from an instrumental (productivity, market and competitiveness) perspective.Design/methodology/approachThis study is framed with a quantitative methodology supported by an email survey encompassing a sample of 526 Portuguese ISO 9001 certified organizations. Descriptive statistics, exploratory factorial analysis (EFA), t-tests and correlation analysis were performed according to the proposed research questions.FindingsRegarding the motivations, three factors were obtained by applying EFA: market, productivity and competitiveness. The respondent organizations consider the productivity factor (mainly related to internal motivations) to be the most important. Concerning the other factors, competitiveness in the sector is ranked second and the reasons related to the market come in third. Additionally, organizations of medium dimension (between 50 and 249 employees), certified up to 1999 or from the private sector, give greater relevance to motivations related to the market and competitiveness.Research limitations/implicationsThis investigation suffers from the limitations inherent to the survey methodology (e.g. potential bias) and a Portuguese sample’s restrictions. Moreover, this research does not cover organizations that have been certified after 2015, namely, with an initial ISO 9001:2015 certification. Nevertheless, most of the respondents’ organizations remain ISO 9001 certified today.Practical implicationsThe information provided allows managers to know the driving forces and motivations behind seeking ISO 9001 certification. It can assist certification bodies in fine-tuning their marketing strategies to attract new customers and support ISO 9001 stakeholders in the ISO 9001 revision cycles.Social implicationsPolicymakers can also adjust policies to foster ISO 9001 certification accordingly. Furthermore, as Wawak et al. (2020) suggested, with ISO starting a new revision cycle for ISO 9001, an increase in the research topic is expected. This study brings additional knowledge that can assist ISO stakeholders in that process.Originality/valueThis study presents a novel, valid and more business-oriented scale to characterize and identify the motivations for ISO 9001 QMS certification and maps the driving forces for ISO 9001 certification in a large sample size of diverse organizations. The instrumental nature of the scale (productivity, market and competitiveness) improves the consistency with recent research on ISO 9001 contributions for organizational performance compared with previous scales that focused on the internal/external nature of
本文旨在识别和描述ISO 9001质量管理体系(QMS)实施和认证的动机,并将其应用于大样本的新颖,有效和面向业务的规模。与采用专注于内部/外部动机性质的规范方法不同,本调查旨在从工具(生产力、市场和竞争力)的角度强调ISO 9001的驱动力。设计/方法/方法本研究采用定量方法,并以电子邮件调查为基础,其中包括526个葡萄牙ISO 9001认证组织的样本。根据提出的研究问题进行描述性统计、探索性因子分析(EFA)、t检验和相关分析。在动机方面,通过应用EFA获得了三个因素:市场、生产力和竞争力。受访者组织认为生产力因素(主要与内部动机有关)是最重要的。其他原因中,行业竞争力排在第二位,市场相关原因排在第三位。此外,1999年以前认证的中等规模组织(50至249名雇员)或来自私营部门的组织,与市场和竞争力有关的动机更为相关。研究局限性/影响本调查受到调查方法固有的局限性(例如潜在的偏见)和葡萄牙样本的限制。此外,本研究不包括2015年之后获得认证的组织,即首次获得ISO 9001:2015认证的组织。尽管如此,大多数受访者的组织今天仍然获得了ISO 9001认证。实际意义提供的信息使管理者了解寻求ISO 9001认证背后的驱动力和动机。它可以帮助认证机构微调其营销策略,以吸引新客户,并在ISO 9001修订周期中支持ISO 9001利益相关者。社会影响决策者也可以相应地调整政策以促进ISO 9001认证。此外,正如Wawak等人(2020)所建议的那样,随着ISO开始对ISO 9001进行新的修订周期,预计研究主题将会增加。这项研究带来了额外的知识,可以帮助ISO利益相关者在这一过程中。原创性/价值本研究提出了一种新颖、有效且更以业务为导向的量表,以表征和识别ISO 9001质量管理体系认证的动机,并在不同组织的大样本中绘制出ISO 9001认证的驱动力。该量表的工具性(生产率、市场和竞争力)提高了与ISO 9001对组织绩效贡献的最新研究的一致性,而之前的量表侧重于内部/外部动机的性质。
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引用次数: 6
Russian government quality award: 25 years towards organizational excellence 俄罗斯政府质量奖:25年来的卓越组织
IF 2.6 Pub Date : 2021-08-30 DOI: 10.1108/ijqss-07-2021-0101
T. Salimova, Su Mi Dahlgaard-Park, L. Biryukova, Julia R. Palkina, N. Vatolkina
PurposeThe purpose of this paper is to review the Russian Federation Government Quality Award (RFGQA) over its 25-year existence.Design/methodology/approachThis paper looks into the evolution, model and key provisions of RFGQA, based on the authors’ long-time experience as an Award assessor. Apart from that, methodologically, this study uses the desktop research method, comparative literature review.FindingsThe research results show that RFGQA over its 25 years has become the most popular approach to the development of organizational excellence for Russian enterprises and organizations, regardless of the sphere of activity.Research limitations/implicationsThis paper presents the core results of RFGQA’s 25-year existence. The comparison of the current Russian Quality Award model with the new European Foundation for Quality Management model is not analyzed.Originality/valueThis research paper extends current knowledge of national quality awards and presents an original set of information about RFGQA, its methodology and results.
本文的目的是回顾俄罗斯联邦政府质量奖(RFGQA) 25年来的存在。本文基于作者长期担任评奖员的经验,探讨了RFGQA的演变、模型和关键条款。除此之外,在方法论上,本研究采用桌面研究法、比较文献法。研究结果表明,在过去的25年里,RFGQA已经成为俄罗斯企业和组织发展卓越组织的最流行的方法,无论其活动领域如何。研究局限/启示本文介绍了RFGQA 25年来的核心成果。目前的俄罗斯质量奖模式与新的欧洲质量管理基金会模式的比较没有分析。原创性/价值本研究论文扩展了目前对国家质量奖的了解,并提供了一套关于RFGQA、其方法和结果的原始信息。
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引用次数: 1
Investigating service innovation, bank reputation and customer trust: evidence from Indian retail banking 调查服务创新、银行声誉和客户信任——来自印度零售银行业的证据
IF 2.6 Pub Date : 2021-08-30 DOI: 10.1108/ijqss-03-2021-0042
Abhijeet Biswas, Deepakshi Jaiswal, R. Kant
PurposeGlobal proliferation had a noteworthy impact on the Indian retail banking industry and mushrooming banks have entailed to emphasize on customer satisfaction (CS) quotient to remain competitive. This study aims to illuminate determinants of CS and customer trust (CT) and their denouement in Indian retail banking.Design/methodology/approachThe top six Indian private sector banks were selected hinged on market capitalization. A total of 460 responses from retail bank customers were gathered using a structured questionnaire. Direct and indirect relationships were analyzed with mediation and moderation by using structural equation modeling.FindingsThe study identifies determinants of CS and CT. The results manifest that perceived service innovation (PSI) and bank reputation (BR) considerably aggrandize CS and CT. Furthermore, CS strikingly magnifies customer loyalty (CL). The study also posits that CT partially mediates between the nexus of PSI and BR on the one side and CS on the other. Moreover, perceived risk moderates the association between CS and loyalty.Research limitations/implicationsThe study demonstrates indispensable drivers of CS, CT and CL which may encourage bank professionals to hold on to their customers and enhance profitability.Originality/valueHere is a dearth of literature on PSI and BR in the Indian banking industry. Thus, the study supplements literature by assimilating these constructs through a compendious conceptual model. The study is distinct as it evaluates mediating effects of CT in unfurling complexities of relationships among the underlying constructs.
目的全球扩散对印度零售银行业产生了显著影响,如雨后春笋般涌现的银行必须强调客户满意度(CS)商数以保持竞争力。本研究旨在阐明CS和客户信任(CT)的决定因素及其在印度零售银行业的结局。设计/方法/途径印度六大私营银行是根据市值选择的。我们使用结构化问卷收集了460份来自零售银行客户的回复。利用结构方程模型分析了直接关系和间接关系的中介和调节作用。该研究确定了CS和CT的决定因素。结果表明,感知服务创新(PSI)和银行声誉(BR)显著增强了CS和CT。此外,顾客服务显著地提高了顾客忠诚度。本研究还假设CT在PSI和BR的联系和CS的联系之间起到部分中介作用。此外,感知风险调节了CS与忠诚度之间的关系。研究的局限/启示本研究证明了客户服务、客户服务和客户服务三者不可或缺的驱动因素,它们可以鼓励银行专业人员留住客户并提高盈利能力。独创性/价值印度银行业缺乏关于PSI和BR的文献。因此,该研究通过一个简明的概念模型来吸收这些结构,从而补充了文献。这项研究是独特的,因为它评估了CT在揭示潜在构象之间关系复杂性方面的中介作用。
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引用次数: 13
The role of switching cost in the e-service recovery framework among banking customers 转换成本在银行客户电子服务恢复框架中的作用
IF 2.6 Pub Date : 2021-08-28 DOI: 10.1108/ijqss-11-2020-0172
A. Jose, S. Mathew, R. G, Dony Peter Chacko, Ajith K. Thomas
PurposeThe emergence of tech-driven initiatives in retail banking has created a vast spectrum of system-related service failures; hence, e-service recovery quality is of prime importance to banks to ensure e-service recovery satisfaction. However, e-service satisfaction is dependent on the ease of moving from one service provider to the other; thus, switching costs assume great significance. This study aims to probe the moderating role of switching cost on e-service recovery satisfaction by exploring e-service recovery quality antecedents.Design/methodology/approachA measurement model is suggested in the contextual settings of the Indian banking scenario and is estimated using structural equation modeling. Responses from 399 e-banking customers, who had experienced a service failure, were sought using a five-point Likert scale.FindingsThe result affirms that “recovery expectation” is the most significant predictor of e-service recovery satisfaction, and that switching cost moderates the relation between e-service recovery quality and e-service recovery satisfaction.Practical implicationsThe study highlights the high relevance of switching costs in the e-banking context and emphasizes investment in marketing strategies and campaigns to do away with switching intentions. It also highlights the relevance of recovery expectations as an antecedent of e-service recovery quality and thus stresses the need to satisfactorily address the same in the e-service recovery process.Originality/valueThis study contributes to the e-service recovery satisfaction literature in the banking context by empirically validating the moderating role of switching cost. It also identifies the critical antecedents of banking e-service recovery quality.
目的零售银行业技术驱动的举措的出现造成了大量与系统相关的服务故障;因此,电子服务回收质量对银行确保电子服务回收满意度至关重要。然而,电子服务的满意度取决于从一个服务提供商转移到另一个服务供应商的容易程度;因此,转换成本具有重要意义。本研究旨在通过探究电子服务回收质量的前因,探讨转换成本对电子服务回收满意度的调节作用。设计/方法论/方法在印度银行业务场景的背景下提出了一个测量模型,并使用结构方程模型进行了估计。399名经历过服务故障的电子银行客户使用Likert量表进行了问卷调查。研究结果证实,“恢复预期”是电子服务恢复满意度的最重要预测因子,转换成本调节了电子服务恢复质量与电子服务恢复满意之间的关系。实际含义该研究强调了转换成本在电子银行背景下的高度相关性,并强调了对营销策略和活动的投资,以消除转换意图。它还强调了作为电子服务恢复质量先决条件的恢复期望的相关性,因此强调需要在电子服务恢复过程中令人满意地解决这一问题。原创性/价值本研究通过实证验证转换成本的调节作用,为银行业背景下的电子服务恢复满意度文献做出了贡献。它还确定了银行电子服务恢复质量的关键因素。
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引用次数: 2
The synergetic effect of after sales service, customer satisfaction, loyalty and repurchase intention on word of mouth 售后服务、客户满意度、忠诚度和回购意愿对口碑的协同效应
IF 2.6 Pub Date : 2021-08-20 DOI: 10.1108/ijqss-01-2021-0015
M. Nasir, M. Adil, A. Dhamija
PurposeUnder a dynamic business environment that is seen today, organizations need to adopt the right blend of strategies to attract, retain and maintain customers. Extant marketing literature has shed light on some key roles that after-sale service and the larger customer support system could play in attaining the same. Specifically, this paper aims to attempt to model the linkages between after-sales service, service quality, customer satisfaction, customer loyalty and word of mouth (WOM).Design/methodology/approachA structured questionnaire was used to collect data from 280 two-wheeler owners, who had a recent experience of after sales service at their respective authorized service centers, through purposive sampling method.FindingsThe findings reveal that both customer loyalty and repurchase intention significantly and positively mediate the relationship between customer satisfaction and word of mouth. This indicates that satisfied customers are more likely to be loyal to the service firms and would spontaneously engage themselves with positive word of mouth.Originality/valueDespite the increasing importance of after-sales service, empirical researches on this subject have been quite limited. This study aims at filling the void in extant literature by examining the inter-relationships between after-sales service, service quality, customer satisfaction and WOM.
目的在当今充满活力的商业环境下,组织需要采用正确的战略组合来吸引、留住和维护客户。现有的营销文献揭示了售后服务和更大的客户支持系统在实现这一目标方面可以发挥的一些关键作用。具体而言,本文旨在尝试建立售后服务、服务质量、客户满意度、客户忠诚度和口碑(WOM)之间的联系模型,通过有目的的抽样方法。研究结果表明,顾客忠诚度和复购意愿对顾客满意度与口碑之间的关系具有显著的正向中介作用。这表明满意的客户更有可能忠于服务公司,并自发地与积极的口碑互动。原创性/价值尽管售后服务越来越重要,但对这一主题的实证研究却相当有限。本研究旨在通过研究售后服务、服务质量、客户满意度和口碑之间的相互关系来填补现有文献中的空白。
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引用次数: 13
Modeling spiritual intelligence on quality of work life of college teachers: a mediating role of psychological capital 精神智力对高校教师工作生活质量的影响:心理资本的中介作用
IF 2.6 Pub Date : 2021-08-19 DOI: 10.1108/ijqss-07-2020-0108
Himanshu Singla, M. D. Mehta, Pooja Mehta
PurposeThis paper aims to investigate the effect of spiritual intelligence on the quality of work life (QWL) of college teachers. Besides this, the mediating impact of psychological capital on improving their QWL and moderating effect of gender has also been examined in the study.Design/methodology/approachVariance-based structural equation modelling is used for testing the proposed structural model with a sample of 451 college teachers.FindingsThe findings of the study reveal that QWL is positively influenced by spiritual intelligence. Moreover, QWL can be augmented with the presence of psychological capital. Nevertheless, there exist no gender differences with respect to the relationships of the study.Practical implicationsThe study holds implications for the teachers and educational institutions as they can prepare themselves to cope up with the stressful events and experience a good QWL.Social implicationsA teacher’s role is said to be instrumental in bringing about a holistic development in pupil’s personality by instilling right value system in him/her. Nevertheless, such role of the teachers can only be justified if the teachers are equipped with higher levels of spiritual intelligence and are psychologically more active and satisfied with their work life.Originality/valueTo the best of the authors’ knowledge, this study is the first of its kind that makes an incremental contribution to the QWL literature by exploring a partial mediating role of psychological capital on the relationship between spiritual intelligence and QWL.
目的探讨精神智力对高校教师工作生活质量的影响。除此之外,心理资本对改善他们的QWL的中介作用和性别的调节作用也在研究中得到了检验。设计/方法/方法基于方差的结构方程模型用于对451名大学教师的样本进行测试。研究结果表明,QWL受到精神智力的积极影响。此外,心理资本的存在可以增强QWL。然而,在研究关系方面不存在性别差异。实践含义这项研究对教师和教育机构有启示,因为他们可以为应对压力事件做好准备,并体验良好的QWL。社会含义据说,教师的角色有助于通过向学生灌输正确的价值体系来促进学生个性的全面发展。然而,只有当教师具备更高水平的精神智力,在心理上更积极,对工作生活更满意时,教师的这种作用才是合理的。独创性/价值据作者所知,本研究首次通过探索心理资本在精神智力与QWL之间关系中的部分中介作用,对QWL文献做出了增量贡献。
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引用次数: 8
The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency 邮轮属性对冲动购买行为的影响:冲动购买倾向的中介作用
IF 2.6 Pub Date : 2021-08-17 DOI: 10.1108/ijqss-09-2020-0141
Jookyung Kwon, Jiseon Ahn
PurposeThis study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.Design/methodology/approachPartial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior.FindingsThe findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying.Originality/valueAlthough studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.
目的本研究旨在透过冲动购买倾向,检视邮轮属性对服务顾客冲动购买的影响。具体而言,本研究考察服务属性(选择的多样性和价格)是否通过刺激消费者的冲动购买倾向来影响消费者的冲动购买行为。设计/方法/方法偏最小二乘-结构方程模型使用143个邮轮客户的样本来检验假设。通过中介分析,检验顾客个人特质(冲动性)是否在服务属性与冲动性购买行为之间起中介作用。结果发现,价格归因对冲动性购买倾向和行为有显著的正向直接影响,而多种选择对冲动性购买行为有显著的直接影响。结果表明,冲动购买倾向在价格归因与冲动购买的关系中起着显著的中介作用。原创性/价值虽然对服务客户决策风格的研究已经被广泛讨论,但有限数量的研究已经检查了服务部门客户的冲动购买行为。考虑到冲动购买作为一种有价值的营销工具的重要性,本研究的结果可以帮助服务提供者和研究者增强他们对冲动购买行为机制的认识。
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引用次数: 3
期刊
International Journal of Quality and Service Sciences
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