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Rhetorical Culture and Brand Slogan: An Analysis of the Slogans of all Commercial Banks from Nepal 修辞文化与品牌口号:尼泊尔各商业银行口号分析
Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41487
Yog Raj Lamichhane
Rhetoric is the artful deviation of information and ideas. It is commonly utilized in different forms of advertising. In this context, the study has examined how rhetorical devices are employed in the brand slogans of the 28 commercial banks in Nepal. To achieve their dominant theme there, it identifies and categorizes the devices following the taxonomy developed by James H. Leigh. The framework divides such figures of speech into 41 types under 2 major categories schemes and tropes. The finding from this descriptive analysis and has indicated that music, memory, association, emphasis, emotion and exaggeration are some popular constructs for designing the slogans. Moreover, Nepali private commercial banks seem more successful in utilizing such strategies as they have applied maximum rhetorical devices in comparison to foreign joint -venture and governmental banks. In this trajectory, foreign joint-venture banks have an international brand in the name itself, governmental banks can communicate with customers being people's banks and private banks appear smart in incorporating maximum wordplays in the slogans to play with the sentiment of the audience influencing them. The study simultaneously contributes to both the fields of creative writing and marketing communication literary world and marketing sector updating the current awareness about rhetorical culture. The study has only included the slogans of commercial banks from Nepal, but the comparative study between the slogans of all the banks from Nepal and the banks' slogans from other countries may reflect a clearer picture regarding rhetorical culture.
修辞是对信息和思想的巧妙偏离。它通常用于不同形式的广告中。在此背景下,本研究考察了尼泊尔28家商业银行的品牌口号中如何使用修辞手段。为了实现他们在那里的主导主题,它根据詹姆斯·h·利(James H. Leigh)开发的分类法对设备进行了识别和分类。该框架将修辞格分为图式和比喻两大类,共41种。这一描述性分析的结果表明,音乐、记忆、联想、强调、情感和夸张是一些流行的标语设计结构。此外,尼泊尔私人商业银行在利用这种策略方面似乎更成功,因为与外国合资企业和政府银行相比,它们使用了最大限度的修辞手段。在这一轨迹中,外资合资银行的名称本身就具有国际品牌,政府银行可以作为人民银行与客户沟通,而私人银行则在口号中加入了最大限度的文字游戏,以玩弄影响他们的受众的情绪。同时对创意写作和营销传播领域、文学界和营销界的修辞文化意识的更新做出了贡献。本研究仅包括尼泊尔商业银行的口号,但将尼泊尔所有银行的口号与其他国家银行的口号进行比较研究,可能会反映出更清晰的修辞文化图景。
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引用次数: 1
Determinants of Tax Compliance Behaviour among Rental Income Earners in Pokhara 博卡拉地区租金收入者纳税合规行为的决定因素
Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41491
Ghanashyam Tiwari
Rental tax is an important source of revenue for local government units. After Nepal adopted fiscal federalism, concerns have been shown by policymakers as well as academicians on the fiscal sustainability of the local government units. In this context, this study attempts to explore tax compliance behaviour among rental income owners in Pokhara. The study is based on a survey of 196 households located in wards 9, 11 and 17 of Pokhara Metropolitan City. The wards represent commercial, semi-urban, and densely populated areas of the city respectively. The required data were gathered employing a self-administered questionnaire comprising Likert scales to measure tax awareness, attitude towards tax, cost of non-compliance, peer influence for compliance, government incentives, and tax compliance behavior of the rental income earner. The data collected were analyzed employing ANOVA, correlation and multiple regression. The research revealed a positive relationship between tax awareness, attitude towards tax, peer influence, and government incentives with tax compliances. The study findings depict that the taxpayers’ awareness and perception towards tax are important variables that affect the compliance behavior of rental taxpayers. Moreover, the results reveal that the rental income earner in Pokhara does not comply with the tax rules due to the lower cost of non-compliance as negative relationship established was found between tax compliance and the cost of non-compliance. Metropolitan tax authority needs to focus on awareness and government incentives rather than the cost of non-compliance for better adherence to tax rules among rental taxpayers.
租赁税是地方政府的重要收入来源。尼泊尔实行财政联邦制后,政策制定者和学者对地方政府单位的财政可持续性表示担忧。在此背景下,本研究试图探讨博卡拉租金收入业主的税务合规行为。这项研究基于对博卡拉市第9、11和17区196个家庭的调查。这三个区分别代表了城市的商业区、半城区和人口稠密区。本研究采用李克特量表(Likert scale)进行问卷调查,以测量租金收入者的税收意识、税收态度、不合规成本、同行对合规的影响、政府激励和税收合规行为。收集的数据采用方差分析、相关分析和多元回归分析。该研究揭示了税收意识、税收态度、同行影响力和政府激励与税收合规之间的正相关关系。研究发现,纳税人的纳税意识和感知是影响租赁纳税人纳税行为的重要变量。此外,研究结果显示,博卡拉的租金收入者不遵守税收规则是因为不遵守成本较低,因为税收遵守与不遵守成本之间存在负相关关系。大都市税务当局需要关注意识和政府激励,而不是不合规的成本,以更好地遵守租赁纳税人的税收规则。
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引用次数: 1
The Effects of Telecommunication Service Quality Dimensions on Customer Satisfaction in Kathmandu Valley 加德满都谷地电信服务质量维度对顾客满意度的影响
Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41498
Gunja Kumari Sah, S. Pokharel
Telecommunications have become a vital tool for the success of any business. The 21st-century telecommunication business has been described by hi-tech competition, which has brought attention to customer satisfaction. The study aimed to identify major influential dimensions that affect customer satisfaction. It was accompanied by a descriptive and causal research design and used a structured questionnaire as a survey instrument of the service quality (SERVQUAL) model. The population of this research covered all customers of the Telecommunication industry located at Kathmandu valley, and the sample considered 400 customers through convenience sampling techniques. The survey questionnaire was set in three sections with 38 questions of various types to collect data. The result showed a noteworthy strong positive relationship between service quality dimensions and customer satisfaction. It also revealed security was the major influential dimension of customer satisfaction, followed by tangibles, assurance, and empathy. The finding of the study helps all telecommunication industries to enhance service quality and develop a strategy to increase customer satisfaction and value. Hence, it infers that security, tangibles, assurance, and empathy increase the customer's satisfaction in telecommunications services. Overall service quality dimensions are commonly considered as crucial features of customer satisfaction.
电信已经成为任何企业成功的重要工具。21世纪的电信业被描述为高科技竞争,这引起了对客户满意度的关注。本研究旨在找出影响顾客满意的主要影响因素。本研究附有描述性和因果性研究设计,并使用结构化问卷作为服务质量(SERVQUAL)模型的调查工具。本研究的人口覆盖了位于加德满都谷地的电信行业的所有客户,通过方便的抽样技术,样本考虑了400名客户。调查问卷分为三个部分,38个不同类型的问题来收集数据。结果显示服务品质各维度与顾客满意之间存在显著的正相关关系。调查还显示,安全是影响客户满意度的主要因素,其次是有形、保证和同理心。研究结果有助电讯业提升服务质素及制订策略以提升客户满意度及价值。由此推断,安全、有形、保证和移情会增加电信服务中的客户满意度。总体服务质量维度通常被认为是客户满意度的关键特征。
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引用次数: 0
Assessing Participation and Position of Vietnam in Global Value Chains 评估越南在全球价值链中的参与和地位
Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41486
Shashi Kant Chaudhary
Vietnam’s policy of openness to trade and investment has made it integrated very quickly with the global production networks, also known as global value chains, which has brought many visible fortunes to it in terms of socio-economic achievements. To have a deeper insight into the prospects and constraints of its integration into global value chains, and also to assess its degree of integration, this paper has employed Koopman et al. (2010) approach to measure the participation index, and position index. The analysis shows that the participation of Vietnam in global value chains has increased significantly in the last two decades based on strengthening FDI-led exports of Vietnam. It also shows that most of the exporting industries are located in the middle-stream in the value curve and are net buyers of intermediate products for exports, which infers the presence of predominant I2E practices in Vietnam. The paper also identifies and assesses the risk I2E practices are prone to. Scenario analysis suggests that Vietnam shall focus on upskilling of its labour force and developing indigenous industrial base. In the meantime, domestic firms shall be encouraged to collaborate with foreign firms and densify into global value chains.
越南对贸易和投资的开放政策使其迅速融入全球生产网络,也被称为全球价值链,这在社会经济成就方面给越南带来了许多看得见的财富。为了更深入地了解其融入全球价值链的前景和制约因素,并评估其整合程度,本文采用Koopman et al.(2010)的方法来衡量参与指数和地位指数。分析表明,在过去二十年中,越南在全球价值链中的参与度在加强外国直接投资主导的越南出口的基础上显著提高。它还表明,大多数出口行业位于价值曲线的中流,是出口中间产品的净买家,这推断越南存在主要的I2E做法。本文还识别和评估了I2E实践容易产生的风险。情景分析表明,越南应把重点放在提高劳动力技能和发展本土工业基础上。同时,应鼓励国内企业与外国企业合作,密集进入全球价值链。
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引用次数: 0
Does Model Reflect on Reality? Exploring Beneish M Score on Selected Private Commercial Banks in Nepal 模式能反映现实吗?尼泊尔选定私人商业银行的Beneish M评分研究
Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41485
Santosh Gyawali
This research explores if possible fraudulent financial statement is present in private commercial banks in Nepal. This study examines the viability of Beneish M-score model in detecting probable earning manipulation considering the sample of 16 private commercial banks including the joint ventures. The published annual report (income statement and balance sheet) of the year 2018 and 2019 of respective banks are used as a secondary source of information. This research employs Beneish M-score equation and threshold value -2.22 as keys to analysis. The result shows even four banks are engaging in income manipulation, the Beneish model cannot identify the deception on the financial statement. Though the given model is suggested for manufacturing companies, the researcher has used it to explore the Banks—this is the limitation of this research. Further investigation of these tools combined with other fraud detection models is suggested to discover financial manipulation and relationship with the stock market return.
本研究探讨如果可能的欺诈性财务报表存在于私人商业银行在尼泊尔。本研究以包括合资企业在内的16家民营商业银行为样本,检验了Beneish M-score模型在检测可能的盈余操纵中的可行性。各银行公布的2018年和2019年年度报告(损益表和资产负债表)被用作次要信息来源。本研究采用Beneish M-score方程和阈值-2.22作为分析的关键。结果显示,甚至有四家银行参与了收入操纵,贝尼什模型无法识别财务报表上的欺骗行为。虽然给出的模型是针对制造企业提出的,但研究者已经用它来探索银行——这是本研究的局限性。建议将这些工具与其他欺诈检测模型结合起来进一步研究,以发现金融操纵及其与股票市场收益的关系。
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引用次数: 2
A Fit between Logistics and Supply Chain Management Education and Jobs Market Need in Nepal 尼泊尔物流与供应链管理教育与就业市场需求的契合
Pub Date : 2021-12-20 DOI: 10.3126/jnbs.v14i1.41489
Subarna Bir Jbr, U. Yadav
The purpose of this paper is to explore a fit between Logistics and Supply Chain Management (LSCM) related course content and the industry needs in the Nepalese context. Since this study is undertaken using the Nepalese sample, the knowledge and skills prioritized by employers, it can be of value to educators while designing their LSCM course content. Desk-based research involving content analyses was done to understand the supply side information i.e. relative coverage of LSCM topics in business-related courses and degrees offered at selected five Nepalese Universities and for the demand side information i.e. analysis of job description of the LSCM related vacancies in the Nepalese job market over eighteen weeks. The study reveals that the inclusion of LSCM courses in the business programs at Nepalese Universities is currently negligible as none of them offered a separate program dedicated to LSCM. Besides, the LSCM courses were limited to just one course per program weighing not more than three credit hours. Instead, there seems to be an unprecedented number of business schools and colleges leaning towards more sellable traditional business degrees related to finance, marketing, human resource management, IT, and hospitality. Finally, when comparing the relative coverage of LSCM topics in the curriculum to the relative demand for such knowledge by the employers, there seems to be an over-emphasis or under-emphasis of courses related to LSCM both at the bachelors and masters level indicating a mismatch between the expectations of employers and education offered by the universities.
本文的目的是探讨物流与供应链管理(LSCM)相关课程内容与尼泊尔背景下的行业需求之间的契合度。由于本研究是使用尼泊尔样本进行的,雇主优先考虑的知识和技能,它可以为教育工作者在设计LSCM课程内容时提供价值。进行了涉及内容分析的桌面研究,以了解供应方信息,即在选定的五所尼泊尔大学提供的商业相关课程和学位中LSCM主题的相对覆盖范围,以及需求方信息,即对尼泊尔就业市场18周内LSCM相关职位空缺的职位描述进行分析。研究表明,目前尼泊尔大学在商业课程中纳入LSCM课程的情况可以忽略不计,因为没有一所大学提供专门的LSCM课程。此外,LSCM课程被限制为每个项目只有一门课程,不超过三个学分。相反,似乎有空前数量的商学院和大学倾向于与金融、市场营销、人力资源管理、IT和酒店管理相关的更有销路的传统商业学位。最后,当将课程中LSCM主题的相对覆盖范围与雇主对这些知识的相对需求进行比较时,无论是在学士还是硕士阶段,似乎都存在对LSCM相关课程的过度强调或低估,这表明雇主的期望与大学提供的教育之间存在不匹配。
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引用次数: 0
Accuracy of Moving Average Forecasting for NEPSE NEPSE移动平均预报的准确性
Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34706
Rashesh Vaidya
A simple moving average is one of the oldest and the simplest techniques of forecasting the trends of the stock market. The technical analysts follow mainly three types of moving averages, namely; simple, weighted, and exponential moving averages. Among these three types, as per the interest of investors, short-term and long-term time duration is used to calculate the trend using the moving average. All the mentioned moving averages are used by investors or analysts to predict the future trends of the market using historical data. Hence, for evaluating their forecasting accuracy, the paper has used both the short-term and the long-term moving average. The paper has used the NEPSE (closing) index values to calculate as well as plotted the moving averages to forecast the future trend and its accuracy with the help of Mean Absolute Percentage Error (MAPE). The paper found that there is a better crossover in the graphical representation of the moving average in the long-term moving average. In context to the Nepalese stock market, the MAPE results reflected a weekly (5-trading days) 5-SMA analysis of the market movement as the most relevant in short-term forecasting. Similarly, using the technique of moving average, 200-SMA (200-trading days of a year) was seen as the most effective to forecast long-term trends. The result of the long-term moving average MAPE pointed out that the annual reports of the listed companies better determine the trend of the market.
简单移动平均线是预测股票市场趋势最古老、最简单的技术之一。技术分析师主要遵循三种移动平均线,即;简单、加权和指数移动平均线。在这三种类型中,根据投资者的兴趣,使用移动平均线计算短期和长期时间持续时间的趋势。所有提到的移动平均线都是由投资者或分析师使用历史数据来预测市场的未来趋势。因此,为了评估其预测的准确性,本文同时使用了短期和长期移动平均线。本文利用NEPSE(收盘)指数值计算并绘制了预测未来趋势的移动平均线,并借助平均绝对百分比误差(MAPE)预测其准确性。本文发现,在长期移动平均线中,移动平均线的图形表示存在较好的交叉。在尼泊尔股票市场的背景下,MAPE结果反映了市场运动的每周(5个交易日)5-SMA分析是短期预测中最相关的。同样,使用移动平均线技术,200-SMA(一年的200个交易日)被认为是预测长期趋势最有效的方法。MAPE长期移动平均的结果指出,上市公司年报较好地决定了市场的走势。
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引用次数: 0
Effects of Microfinance Intervention on Multiple and Non-multiple Financing Clients: A Case of Gandaki Province of Nepal 小额信贷干预对多个和非多个融资客户的影响——以尼泊尔甘达基省为例
Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34703
Bharat Ram Dhungana, R. Chapagain, Deepesh Ranabhat
The objective of this study is to examine the effects of microfinance intervention on multiple and non-multiple borrowings clients in the Gandaki province of Nepal. Further, the study aims to explore the reasons for multiple borrowings and the impact of microfinance intervention on micro-enterprise creation, total investment, profit per month, income, and saving. The research is based on primary sources of data and confined to Muktinath Biikas Bank Limited (MBBL). Microfinance clients involving MBBL for the last five or more years are the respondents, and 311 MF clients were randomly selected from 10 branches of MBBL. Both descriptive and inferential statistics have been applied to find out the effects of microfinance intervention. The key reasons behind multiple financing are forced by friends, the presence of other MFIs, insufficient loan, meeting domestic requirements, repaying other MFIs loan, lending to others at high interest, and repaying a high-interest loan. There are significant differences between multiple and non-multiple financing clients in terms of micro-enterprise creation, total investment, profit per month, and saving. The result shows that non-multiple financing clients are more likely to earn more profit, create new business, and have the potential for large-scale investment. The mean score shows that non-multiple financing clients are saving more than multiple financing clients, indicating more commitment to saving for future funds requirement to expand the business. At last, the study concluded that the performance of non-multiple financing clients is significantly better than multiple financing clients. Since multiple financing creates problems if it is not controlled properly, so microfinance institutions (MFIs) and regulatory authorities should discourage multiple borrowing practices through proper regulation, adequate supply of loans, and its productive orientation.
本研究的目的是考察小额信贷干预对尼泊尔甘达基省多次和非多次借款客户的影响。此外,本研究旨在探讨多重借贷的原因,以及小额信贷干预对微型企业创建、总投资、月利润、收入和储蓄的影响。该研究基于主要数据来源,仅限于Muktinath Biikas银行有限公司(MBBL)。调查对象为MBBL近5年及以上小额信贷客户,从MBBL 10家分行中随机抽取311名MF客户。本文采用描述性统计和推理统计两种方法来研究小额信贷干预的效果。多重融资背后的关键原因是朋友逼、其他小额信贷机构存在、贷款不足、满足国内要求、偿还其他小额信贷机构贷款、高息贷款给他人、偿还高息贷款。多融资客户与非多融资客户在微企业创建、总投资、月利润、储蓄等方面存在显著差异。结果表明,非多重融资客户更有可能获得更多的利润,创造新的业务,并具有大规模投资的潜力。平均得分表明,非多重融资客户比多重融资客户储蓄更多,表明更多的储蓄致力于未来的资金需求,以扩大业务。最后,研究得出非多个融资客户的绩效显著优于多个融资客户。由于多重融资如果控制不当会产生问题,因此小额信贷机构(mfi)和监管当局应通过适当的监管、充足的贷款供应和其生产性导向来阻止多重借贷行为。
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引用次数: 1
Relationship between Knowledge Management Enablers and Knowledge Creation Internalisation in the Nepalese Hospitality Industry 尼泊尔酒店业知识管理推动者与知识创造内部化的关系
Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34697
Pushpa Maharjan
his paper examines the relationships between the knowledge management enablers and knowledge creation internalisation in the hospitality industry such as hotel, travel and trekking agencies in Nepal. The Nepalese hospitality industry is very competitive. Knowledge is a resource to gain a competitive advantage in this sector. It requires obtaining comprehensive information on how knowledge is managed and utilized in the hospitality industry. It is also necessary to examine the organisational culture, structure, information technology and knowledge creation internalisation that are essential in managing the performance in the hospitality industry to make it more efficient. The study is based on primary data with 382 responses. The self-administered questionnaires were used to collect the perceptive opinions from the respondents. The descriptive quantitative research designs and regression analysis were applied to develop an understanding of the research issue from 38 hotels and 59 travel and trekking agencies of Nepal stationed in the capital Valley of Kathmandu. The study concludes that the key knowledge management enablers such as collaboration, trust, learning, and information technology do influence the knowledge creationinternalization positively. Managers should promote collaboration, trust, learning and information technology facilities for employees to create knowledge in organisation.
他的论文考察了知识管理推动者和知识创造内部化在酒店业之间的关系,如尼泊尔的酒店、旅游和徒步旅行机构。尼泊尔的酒店业竞争非常激烈。知识是在这个领域获得竞争优势的资源。它需要获得关于如何在酒店业管理和利用知识的全面信息。它也有必要检查组织文化,结构,信息技术和知识创造内部化,这是必不可少的管理在酒店业的表现,使其更有效率。该研究基于382份回复的原始数据。采用自填问卷收集被调查者的感性意见。采用描述性定量研究设计和回归分析,对尼泊尔首都加德满都谷地的38家酒店和59家旅行和徒步旅行机构的研究问题进行了了解。研究发现,协作、信任、学习和信息技术等关键知识管理驱动因素对知识创造内部化具有积极影响。管理者应该促进员工在组织中创造知识的协作、信任、学习和信息技术设施。
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引用次数: 0
Perception of Consumers towards Nepalese Insurance Products 消费者对尼泊尔保险产品的看法
Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34702
Pitri Raj Adhikari
This paper examines the changing perception of consumers towards Nepalese insurance products. Descriptive and causal-comparative research designs are used to achieve the objectives and data are collected through a structured questionnaire from 400 respondents of Kathmandu valley and Parsa district. Descriptive statistics, as well as multiple regression models, are used to analyze the data. It is found that consumer perception (dependent variable) is positively correlated with independent variables (company loyalty, service quality, satisfaction level, company image and ease of procedures). Company image, company loyalty and satisfaction level are the most dominant factors that influence the perception of consumers towards insurance products in the context of Nepalese insurance companies. This study is an endeavor to extend the literature of changing the perception of consumers towards insurance products and it is the first to report the evidence from the combination of Kathmandu valley and Birgunj metropolitan city of Parsa district perspective.
本文考察了消费者对尼泊尔保险产品的看法的变化。使用描述性和因果比较研究设计来实现目标,并通过结构化问卷从加德满都山谷和Parsa地区的400名受访者中收集数据。使用描述性统计和多元回归模型对数据进行分析。研究发现,消费者知觉(因变量)与自变量(公司忠诚度、服务质量、满意度、公司形象、手续便利程度)正相关。在尼泊尔保险公司的背景下,公司形象、公司忠诚度和满意度是影响消费者对保险产品认知的最主要因素。本研究试图拓展有关消费者对保险产品认知改变的文献,并首次从加德满都谷地与柏尔甘吉市帕尔萨区结合的视角报道证据。
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引用次数: 1
期刊
Journal of Nepalese Business Studies
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