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Market Orientation of Tribhuvan University Colleges 特里布万大学学院的市场导向
Pub Date : 2020-12-31 DOI: 10.3126/JNBS.V13I1.34725
Sushil Awale
Tribhuvan University is the largest university in Nepal. The marketing of educational services is still a debatable issue in Nepal. This study analyzes the market orientation of Tribhuvan University’s constituent colleges and affiliated colleges. The relationship among various dimensions of market orientation like customer focus, addressing student employer need, competition-oriented strategies, integration of organizational activities were examined and the impact of these dimensions was measured in terms of student satisfaction. This study is a quantitative causal analysis. Students of Tribhuvan University affiliated colleges were surveyed on the market orientation of the college. The study found that most of the colleges were not market-oriented. The study showed a positive correlation among student orientation, employer orientation and integrated activities. Further studies could analyze the market orientation of other Nepalese universities and the market orientation of particular faculty of the university.
特里布万大学是尼泊尔最大的大学。在尼泊尔,教育服务的营销仍然是一个有争议的问题。本研究分析了特里布万大学组成学院和附属学院的市场定位。市场导向的各个维度之间的关系,如客户关注,解决学生雇主的需要,竞争导向的战略,组织活动的整合进行了检查,并在学生满意度方面衡量了这些维度的影响。本研究为定量因果分析。对特里布万大学附属学院的学生进行了关于学院市场定位的调查。研究发现,大多数高校并不以市场为导向。本研究发现学生导向、雇主导向与整合活动呈正相关。进一步的研究可以分析尼泊尔其他大学的市场导向,以及该大学特定教师的市场导向。
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引用次数: 1
The Impact of Merger and Acquisition on Customer Satisfaction in Post- Merger Phase in Banking Sector of Nepal 尼泊尔银行业并购对并购后阶段客户满意度的影响
Pub Date : 2018-12-31 DOI: 10.3126/JNBS.V11I1.24202
Krishnan Sharma
Mergers and acquisitions among financial institutions have been increased due to the introduction of merger by-law in May 2011 and capital enhancement through monetary policy of Nepal Rastra Bank in 2015. Bank and financial institutions need to be fully approachable and reactive that banking merger has not hampered customer service. Since the entire business depends on the customer’s positive feedback and satisfaction, good customer service is essential in this kind of business. It is always being argued that the impact of mergers and acquisitions on the customer is difficult to measure due to the direct influence of external factors like global competition or technological advancement. Bearing this consideration, the paper evaluates the impact of bank mergers and acquisitions on customers by using survey method. Customer satisfaction and service quality after mergers have been measured by summative scale calculated by a simple arithmetic mean and by using the weighted average method. Similarly, five point Likert-type scales have been used for measuring the satisfaction level of customer. Customers were asked to rank the various factors affecting satisfaction level on the five point scale which was further analyzed using SPSS and MS Excel. Results suggest that the merger program was successful from customers’ point of view in Nepal because it has benefited them through economies of scale, expansion of working area and advancement in technology. Another perspective regarding the service quality of banks in post-merger found that customers are enjoying competitive interest rate due to the enhanced capital base.
由于2011年5月引入合并章程和2015年尼泊尔拉斯特拉银行通过货币政策增资,金融机构之间的并购有所增加。银行和金融机构需要充分接近和反应,银行合并不会妨碍客户服务。由于整个业务依赖于客户的积极反馈和满意度,良好的客户服务在这种业务中是必不可少的。人们一直认为,由于全球竞争或技术进步等外部因素的直接影响,并购对客户的影响难以衡量。鉴于此,本文采用调查法评估银行并购对客户的影响。合并后的顾客满意度和服务质量采用简单算术平均数和加权平均法计算的总结性量表来衡量。同样,五点李克特式量表已被用于测量客户的满意度水平。客户被要求在五分制上对影响满意度的各种因素进行排名,并使用SPSS和MS Excel进一步分析。结果表明,从尼泊尔客户的角度来看,合并计划是成功的,因为它通过规模经济、扩大工作区域和技术进步使他们受益。从另一个角度来看,合并后银行的服务质量发现,由于资本基础的增强,客户享受到有竞争力的利率。
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引用次数: 5
Editorial Note Vol.11(1) 编者按第11卷(1)
Pub Date : 2018-12-31 DOI: 10.3126/jnbs.v11i1.24192
I. Sharma
Not Available.
不可用。
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引用次数: 0
Customer Impulse Buying Behavior in Kathmandu 加德满都的消费者冲动购买行为
Pub Date : 2018-12-31 DOI: 10.3126/JNBS.V11I1.24204
S. Shrestha
This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and to test the hypotheses. The research confirmed that window display, in-store display and promotional signage had significanct influence on impulse buying of customers. No support was found for floor merchandising.
本研究考察了加德满都零售业的消费者冲动购买行为。与位于加德满都市的百货商店接洽并收集数据。采用判断抽样技术,从250个样本中收集数据。使用描述性统计和多元回归分析来总结数据的性质并检验假设。研究证实橱窗陈列、店内陈列和促销标牌对顾客的冲动购买有显著影响。没有发现对地板销售的支持。
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引用次数: 1
Rights Offering and Its Effect on Share Price Movement: A Study of Commercial Banks 配股及其对股价变动的影响:以商业银行为例
Pub Date : 2018-12-31 DOI: 10.3126/jnbs.v11i1.24195
H. Pathak, Sweta Gupta
This paper examines the effect of rights share issue on share price movement in the banking sector covering the period 2007/08 to 2016/17. In order to find out the share price movement in different selected points of time, pre and post right issue and price relatives were calculated considering the price of 90 days before the right announcement date as the beginning index. Five different points of time were selected to observe the share price movements assuming the announcement date as the reference point of time. Stock price data were obtained from the website of NEPSE. The paper uses correlation coefficient to examine whether the overall market movement has any relationship with the individual share price change. Coefficient of determination is used to identify what proportion of the variation in the share price is explained by the event of right share issue. The result shows that right offering announcements have the signaling effect, but it is negative. The share price of Nepalese commercial banks decreases after the announcement of right in spite of the increase in the market index in the corresponding period. The results highlight the information asymmetry behavior which induces a negative change in share price after the rights announcements. The implication of the result is that investors can anticipate the nature of change in share price after rights issue announcements and develop strategic plans to improve the trading activity.
本文考察了2007/08至2016/17年间银行部门配股对股价变动的影响。为了了解不同选择时间点的股价走势,以配股公告日前90天的价格为起始指标,计算配股前后和价格关联度。以公告日期为参考时间点,选取五个不同的时间点观察股价走势。股价数据来源于NEPSE网站。本文使用相关系数来检验市场整体走势与个别股价变动是否存在关系。决定系数用于确定股票价格变动的比例是由配股事件解释的。结果表明,配股公告具有信号效应,但具有负向信号效应。尼泊尔商业银行的股价在权利宣布后下跌,尽管同期市场指数上涨。结果表明,信息不对称行为导致了配股公告后股价的负变动。该结果的含义是,投资者可以预测配股公告后股价变化的性质,并制定战略计划以改善交易活动。
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引用次数: 1
Impact of Micro-Finance Intervention on Livelihood Status of Women Households 小额信贷干预对妇女家庭生计状况的影响
Pub Date : 2018-12-31 DOI: 10.3126/JNBS.V11I1.24200
R. Chapagain, Pradeep Sapkota, Mukta Raj Gautam
This study attempts to examine the impact of micro finance intervention on the livelihood status of the women households. With the purpose of measuring the impact of micro-finance, 60 non-intervened and the rest 60 intervened respondents having minimum five years attachment with Chhimek Laghubitta Bittiya Sanstha Limited established in the rural area of Pokhara Metropolitan City and nearby VDCs has been selected. Primary data were collected by a semi-structured questionnaire, and both qualitative and quantitative data were used to assess the impact of micro-finance intervention. The study is based on the interventional research design and used randomized control trial approach. Respondents were selected through stratified random sampling. The collected data were analyzed by using parametric (t-test) and non-parametric (Chi-square test) test. The findings of the research show that micro-finance intervention has positive impact on income level, consumption expenses, capital expenditure and savings. The research also shows that micro-finance intervention has positive association with occupational status and micro enterprise creation. One sample t-test on respondent’s rating indicates that micro finance has reached to the remote areas, enhances financial inclusion, facilitates to poverty reduction and ultimately increases the livelihood status of women of rural areas of Pokhara Metropolitan City and nearby VDCs.
本研究试图考察小额信贷干预对妇女家庭生计状况的影响。为了衡量小额信贷的影响,我们选择了60名非干预受访者和其余60名干预受访者,他们与在博卡拉大都市农村地区和附近的dcs建立的Chhimek Laghubitta Bittiya Sanstha Limited有至少5年的联系。通过半结构化问卷收集原始数据,并采用定性和定量数据评估小额信贷干预的影响。本研究采用介入性研究设计,采用随机对照试验方法。调查对象采用分层随机抽样的方式选取。收集的资料采用参数检验(t检验)和非参数检验(卡方检验)进行分析。研究结果表明,小额信贷干预对收入水平、消费支出、资本支出和储蓄均有正向影响。研究还表明,小额信贷干预与职业地位和微型企业创建呈正相关。对受访者评级的一个样本t检验表明,小额信贷已经到达偏远地区,增强了金融包容性,促进了减贫,并最终提高了博卡拉大都会市和附近vdc农村地区妇女的生计地位。
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引用次数: 0
Women Empowerment in Tourism: Special Reference to Pokhara Metropolitan City 旅游业中的妇女赋权:以博卡拉市为例
Pub Date : 2018-12-31 DOI: 10.3126/jnbs.v11i1.24199
Amin Palikhe
This article examines women empowerment in tourism with reference to the Pokhara Metropolitan City, Nepal. The major objective is to identify the women in tourism, their situation, problem, and obstacle and future perspective in the tourism industry. The descriptive and analytical research design is used. Primary and secondary sources of data are used. Fifty-two samples have been taken from the tourism industry (hotel, lodge, travel, and trekking) and a questionnaire distributed to women. Some women are entrepreneurs and some are employees in the tourism field in Pokhara. Women are gradually being motivated to involve themselves in tourism-related business. These days, women’s contribution does not equate males when they are compared. Most of the women work at a lower level and they are satisfied with their work and their contribution. Women face different obstacles that hamper them to move, initiate and run their business. Women have better potentiality in different tourism sectors like direct and indirect, such as framing, planting, travel, and trekking, rural tourism, home stay, medication, and hospitability. But they have various causes and reasons to work at a lower level.
本文以尼泊尔博卡拉市为例,考察妇女在旅游业中的赋权。主要目标是确定旅游业中的妇女,她们的处境、问题和障碍以及旅游业的未来前景。采用描述性和分析性研究设计。使用主要和次要数据源。从旅游业(旅馆、旅馆、旅行和徒步旅行)中抽取了52个样本,并向妇女分发了一份问卷。在博卡拉,有些妇女是企业家,有些是旅游业的雇员。妇女逐渐被鼓励参与与旅游有关的业务。如今,女性的贡献在比较时并不等同于男性。大多数妇女工作在较低的层次,她们对自己的工作和贡献感到满意。妇女面临着各种各样的障碍,阻碍她们搬家、创办和经营自己的企业。妇女在不同的直接和间接旅游部门有更大的潜力,如框架、种植、旅行和徒步旅行、农村旅游、寄宿家庭、医疗和招待。但他们有各种各样的原因和理由在较低的层次上工作。
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引用次数: 6
Stochastic and Momentum Analysis of Nepalese Stock Market 尼泊尔股市的随机动量分析
Pub Date : 2018-12-31 DOI: 10.3126/JNBS.V11I1.24196
Rashesh Vaidya
The stochastic oscillator is one of the popular tools used by technical analysts. The tools are used mainly to find the overbought and oversold position in the stock market. The stochastic values are between 0-100 which helps to determine the market scenario. The two stochastic indicators are comprised of two lines namely; %K and %D. The investors using the short-term moving average follows %K and for long-term moving average for %D. Though, both are used for buy signal or sell signal by the investors. The basic concept is if, the value of %K is seen above %D, which reflects to sell position, which in context to Nepalese stock market, the scenario is seen during the month of June-July of every fiscal year. At the same time, momentum uses transaction signal or trade signal or the zero ‘0’ line to find the bearish or bullish trend of the market. The momentum of NEPSE index clearly pictures out the bullish and the bearish trend for a specific duration. If the momentum line touches the ‘zero line’, the NEPSE has changed its trend.
随机振荡器是技术分析师常用的工具之一。这些工具主要用于发现股票市场的超买和超卖头寸。随机值在0-100之间,这有助于确定市场情景。两个随机指标由两条线组成,即;%K和%D。投资者使用短期移动平均线跟随%K,使用长期移动平均线跟随%D。然而,两者都被投资者用作买入信号或卖出信号。基本概念是,如果%K的值高于%D,这反映了卖出头寸,在尼泊尔股票市场的背景下,这种情况发生在每个财政年度的6月至7月。与此同时,动量利用交易信号或交易信号或零“0”线来寻找市场的看跌或看涨趋势。NEPSE指数的势头清楚地描绘了特定时间内的看涨和看跌趋势。如果动量线触及“零线”,则NEPSE已改变其趋势。
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引用次数: 1
Impact of Micro-Finance on Business Creation: A Case of Nepal 小额信贷对创业的影响:尼泊尔案例
Pub Date : 2018-12-31 DOI: 10.3126/JNBS.V11I1.24197
Bharat Ram Dhungana
The paper examines the impact of micro-finance on business creation in Nepal through paired sample t-test, chi-square test and Wilcoxon signed rank test. The research is based on primary data collected through structured questionnaires. The survey includes 500 micro-finance clients from four districts of western development region who have been involved in micro-finance programme for last five years. There is a positive association between loan size and its application. The clients who have taken small size of loans, they have mostly spent their loans on domestic purposes and found poor application of loans in micro-business whereas big loan size clients have greater application of loans in productive sectors. The study concludes that micro-business and enterprises creation of people have been significantly improved after involvement in micro-finance programme. Micro finance institutions should give equal priority for non-financial services such as financial literacy and provision of entrepreneurship skills through government and non-government organizations that ultimately helps to utilize micro-credit into productive sectors.
本文通过配对样本t检验、卡方检验和Wilcoxon符号秩检验检验了尼泊尔小额信贷对创业的影响。本研究基于通过结构化问卷收集的原始数据。调查对象为来自西部大开发地区4个地区的500名小额信贷客户,他们在过去5年里一直参与小额信贷项目。贷款规模与其应用之间存在正相关关系。获得小额贷款的客户,他们大多将贷款用于国内用途,并且发现小额企业的贷款申请情况较差,而大贷款规模的客户在生产部门的贷款申请情况较多。该研究的结论是,参与小额信贷方案后,人们的微型商业和企业创建得到了显着改善。微型金融机构应同样优先重视非金融服务,如金融知识和通过政府和非政府组织提供创业技能,最终有助于利用微型信贷进入生产部门。
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引用次数: 3
Tax Payers’ Knowledge Towards Value Added Tax in Nepal 尼泊尔纳税人对增值税的认知
Pub Date : 2018-12-31 DOI: 10.3126/JNBS.V11I1.24205
Achyut Gnawali
Value added tax (VAT) has been the most essential choice as an ingredient of tax reforms of developing countries like Nepal, which leads to revenue enhancement and sustainable economic development. As VAT was a new concept in Nepal, a comprehensive taxpayer education program was launched to impart knowledge regarding the various aspects of VAT to parliamentarians, industrialists, businesspersons, consumers as well as various sections of the society. The study used descriptive and survey research design. Data were collected through questionnaires. Statistical tools were used to make a proper analysis. It is found that more than 88 percent of respondents are aware enough to ask tax invoice after purchasing goods or services. Most of them ask for tax invoice to get the authenticity of sellers. VAT must be successful and this largely depends upon the public awareness, honesty, faith and morality of tax officials and the business community. There is a need for willpower and action. It is also found that taxpayers’ awareness programme and tax education play prime role to increase the VAT revenue in Nepal.
增值税(VAT)作为尼泊尔等发展中国家税制改革的重要组成部分,已成为其税收增加和经济可持续发展的最基本选择。由于增值税在尼泊尔是一个新概念,因此启动了一项全面的纳税人教育计划,向议员、实业家、商人、消费者以及社会各阶层传授有关增值税各个方面的知识。本研究采用描述性和调查性研究设计。通过问卷调查收集数据。使用统计工具进行适当的分析。调查发现,超过88%的受访者在购买商品或服务后会询问税务发票。他们大多要求税务发票,以获得卖家的真实性。增值税必须成功,这在很大程度上取决于公众意识、诚实、信仰和税务官员和商界的道德。我们需要意志力和行动。研究还发现,纳税人的意识计划和税务教育在增加尼泊尔的增值税收入方面发挥着主要作用。
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引用次数: 0
期刊
Journal of Nepalese Business Studies
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