Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.2387
Reza Arfiyan, Anam Miftakhul Huda
Sail to Indonesia 2019 in Bawean Island is a program implemented by the Indonesian Ministry of Tourism in collaboration with yacht rally organizer from New Zealand. Sail to Indonesia has the purpose to develop tourism sector, especially maritime tourism in the area that is the path and center of Sail to Indonesia. Sail to Indonesia 2019, Yachters sailed in 10 places in Indonesia for three months, one of that in Bawean Island and Bawean Island became the only place in East Java which was visited by the Yachters. This research uses descriptive qualitative method that aims to analyze and determine the formation of the Sail to Indonesia 2019 image on Bawean Island as an effort to increase tourist visits. The results of this study concluded that the Department of Tourism & Culture of Gresik in forming the image of Bawean Island not only applied the theory of uniqueness of events according to Getz such as hospitality, symboliysm, authenticity, theming, and festive spirit, but also there is an element of convenience. Department of Tourism & Culture of Gresik did efforts to increasing tourist visits are by using wish images to maximize expectations of Bawean Island so as to provide the best service during activities. In addition, through the current image, tourists will tell all their best experiences and memories while on Bawean Island with word of mouth marketing.
2019年在巴哇伊岛举行的“航行至印度尼西亚”是由印度尼西亚旅游部与新西兰游艇拉力赛组织者合作实施的一项计划。Sail to Indonesia的目的是发展旅游业，特别是该地区的海上旅游业，这是Sail to Indonesia的路径和中心。2019年印尼之行，Yachters在印尼的10个地方航行了三个月，其中一个地方是bawie岛，bawie岛成为了Yachters在东爪哇唯一参观的地方。本研究采用描述性定性方法，旨在分析和确定baewai岛上“2019年前往印度尼西亚”形象的形成，以增加游客访问量。研究结果表明，Gresik的旅游文化部门在塑造baeway岛形象时，不仅运用了Getz的事件独特性理论，如热情好客、象征主义、真实性、主题化、节日精神等，而且还有便利性的因素。Gresik旅游文化部门为增加游客访问量所做的努力是通过使用愿望图像来最大限度地提高对baeway岛的期望，以便在活动期间提供最好的服务。此外，通过目前的形象，游客将通过口碑营销，讲述他们在巴威岛的所有美好经历和回忆。
{"title":"CITY BRANDING SAIL TO INDONESIA 2019 DI PULAU BAWEAN SEBAGAI UPAYA MENINGKATKAN KUNJUNGAN WISATAWAN","authors":"Reza Arfiyan, Anam Miftakhul Huda","doi":"10.35308/SOURCE.V6I2.2387","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.2387","url":null,"abstract":"Sail to Indonesia 2019 in Bawean Island is a program implemented by the Indonesian Ministry of Tourism in collaboration with yacht rally organizer from New Zealand. Sail to Indonesia has the purpose to develop tourism sector, especially maritime tourism in the area that is the path and center of Sail to Indonesia. Sail to Indonesia 2019, Yachters sailed in 10 places in Indonesia for three months, one of that in Bawean Island and Bawean Island became the only place in East Java which was visited by the Yachters. This research uses descriptive qualitative method that aims to analyze and determine the formation of the Sail to Indonesia 2019 image on Bawean Island as an effort to increase tourist visits. The results of this study concluded that the Department of Tourism & Culture of Gresik in forming the image of Bawean Island not only applied the theory of uniqueness of events according to Getz such as hospitality, symboliysm, authenticity, theming, and festive spirit, but also there is an element of convenience. Department of Tourism & Culture of Gresik did efforts to increasing tourist visits are by using wish images to maximize expectations of Bawean Island so as to provide the best service during activities. In addition, through the current image, tourists will tell all their best experiences and memories while on Bawean Island with word of mouth marketing.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134633095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.2601
J. Junaidi
The phenomenon of preaching message content on Instagram is currently a process of changing the use of media in conveying religious messages to the public. Where the use of preaching media previously was more manual (pulpit and recitation forums) in a limited context and only carried out by certain people. However, with the development of information and communication technology today, the use of dakwah media is more modern, able to reach more mad'u and can be done by anyone, especially the younger generation. This research wants to answer about how the use of Instagram among students in West Aceh Regency? This research uses a qualitative descriptive approach, the research data is collected through a process of observation, questionnaires, and in-depth interviews. The results showed, of the 55 respondents studied answered, the use of Instagram is still at the level to show self-existence with personal identity motives. Where uploads on student Instagram accounts in West Aceh are still dominant with personal content. Although they rarely upload da'wah content, some have never even accessed it at all, they often access it on other accounts, accompanied by giving likes on the content. Most of the student Instagram accounts in West Aceh District are linked to other social media accounts, such as Facebook and Twitter. This makes it easy for users to create automatic posts between Instagram and other social media accounts.
{"title":"PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DAKWAH DI KALANGAN MAHASISWA KABUPATEN ACEH BARAT","authors":"J. Junaidi","doi":"10.35308/SOURCE.V6I2.2601","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.2601","url":null,"abstract":"The phenomenon of preaching message content on Instagram is currently a process of changing the use of media in conveying religious messages to the public. Where the use of preaching media previously was more manual (pulpit and recitation forums) in a limited context and only carried out by certain people. However, with the development of information and communication technology today, the use of dakwah media is more modern, able to reach more mad'u and can be done by anyone, especially the younger generation. This research wants to answer about how the use of Instagram among students in West Aceh Regency? This research uses a qualitative descriptive approach, the research data is collected through a process of observation, questionnaires, and in-depth interviews. The results showed, of the 55 respondents studied answered, the use of Instagram is still at the level to show self-existence with personal identity motives. Where uploads on student Instagram accounts in West Aceh are still dominant with personal content. Although they rarely upload da'wah content, some have never even accessed it at all, they often access it on other accounts, accompanied by giving likes on the content. Most of the student Instagram accounts in West Aceh District are linked to other social media accounts, such as Facebook and Twitter. This makes it easy for users to create automatic posts between Instagram and other social media accounts.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115789375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.1728
Riski Damastuti
Marketing communication media develops as technology develops. Adaptation and adoption of digital marketing communication media is a challenge for the kelompok UMKM batik jumputan Tahunan Yogyakarta. Tthe purpose of this study is to find out how the process of adoption of digital marketing communication media in kelompok UMKM batik jumputan Tahunan, Yogyakarta. The method used in this research is descriptive qualitative. The data in this study were obtained through in-depth interviews with parties related to kelompok UMKM batik jumputan Tahunan, Yogyakarta, as well as direct or indirect observations of the digital marketing communication process carried out. The results of this study, it is known that the adoption of digital marketing communication media by kelompok UMKM batik jumputan Tahunan, Yogyakarta are still very low.Keywords: UMKM, adoption of innovation, marketing communication
{"title":"ADOPSI INOVASI MEDIA KOMUNIKASI PEMASARAN UMKM BATIK JUMPUTAN DI ERA DIGITALISASI","authors":"Riski Damastuti","doi":"10.35308/SOURCE.V6I2.1728","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.1728","url":null,"abstract":"Marketing communication media develops as technology develops. Adaptation and adoption of digital marketing communication media is a challenge for the kelompok UMKM batik jumputan Tahunan Yogyakarta. Tthe purpose of this study is to find out how the process of adoption of digital marketing communication media in kelompok UMKM batik jumputan Tahunan, Yogyakarta. The method used in this research is descriptive qualitative. The data in this study were obtained through in-depth interviews with parties related to kelompok UMKM batik jumputan Tahunan, Yogyakarta, as well as direct or indirect observations of the digital marketing communication process carried out. The results of this study, it is known that the adoption of digital marketing communication media by kelompok UMKM batik jumputan Tahunan, Yogyakarta are still very low.Keywords: UMKM, adoption of innovation, marketing communication","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127326978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.2064
Attia Nabilla Yasmin, Rhae Ayu Fardani
ABSTRACTLove yourself / self love is interpreted as a condition when we can accept and appreciate ourselves, accept the advantages and disadvantages. BTS is a Korean boy band that has garnered international success, and is one of the bands that diligently voiced campaigns for ARMY (BTS fans) about self love through an album titled Love Yourself. The purpose of this study was to study how the ARMY had the meaning of Love Yourself and Mental Health Awareness of BTS songs. The method in this study is a qualitative method that addresses descriptive phenomena. The theory used to support this research is Dialogue Theory by Carl Rogers. In this study, it is used to discuss communication interactions that are formed from the actions and interactions of ARMY fans in interpreting self-love from the Love Yourself album series by BTS.Keywords : Love Yourself, Self-Love, Mental Health Awareness, BTS, Konstruksi Makna, ARMY.
【摘要】爱自己/自爱被解释为我们能够接受和欣赏自己，接受自己的优点和缺点。防弹少年团是在国际上获得成功的韩国男团，也是通过专辑《爱你自己》(love Yourself)为ARMY(防弹少年团的粉丝们)积极宣传爱自己的乐队之一。本研究的目的是研究ARMY如何具有防弹少年团歌曲的“爱你自己”和“心理健康意识”的意义。在本研究的方法是一个定性的方法，解决描述性现象。支持这项研究的理论是卡尔·罗杰斯的对话理论。本研究以防弹少年团《Love Yourself》系列专辑中ARMY粉丝的行动与互动，来探讨诠释自爱所形成的沟通互动。关键词:爱自己，自爱，心理健康意识，防弹少年团，Konstruksi Makna, ARMY
{"title":"KONSTRUKSI MAKNA LOVE YOYSELF DAN MENTAL HEALTH AWARNESS BAGI ARMY (KELOMPOK PENGGEMAR BTS) TERHADAP LAGU DAN CAMPAIGN MILIK BTS","authors":"Attia Nabilla Yasmin, Rhae Ayu Fardani","doi":"10.35308/SOURCE.V6I2.2064","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.2064","url":null,"abstract":"ABSTRACTLove yourself / self love is interpreted as a condition when we can accept and appreciate ourselves, accept the advantages and disadvantages. BTS is a Korean boy band that has garnered international success, and is one of the bands that diligently voiced campaigns for ARMY (BTS fans) about self love through an album titled Love Yourself. The purpose of this study was to study how the ARMY had the meaning of Love Yourself and Mental Health Awareness of BTS songs. The method in this study is a qualitative method that addresses descriptive phenomena. The theory used to support this research is Dialogue Theory by Carl Rogers. In this study, it is used to discuss communication interactions that are formed from the actions and interactions of ARMY fans in interpreting self-love from the Love Yourself album series by BTS.Keywords : Love Yourself, Self-Love, Mental Health Awareness, BTS, Konstruksi Makna, ARMY.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128841263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/source.v6i2.2722
Tim Editorial
Silahkan download di sini.
请在这里下载。
{"title":"Dewan Redaksi dan Daftar Isi","authors":"Tim Editorial","doi":"10.35308/source.v6i2.2722","DOIUrl":"https://doi.org/10.35308/source.v6i2.2722","url":null,"abstract":"Silahkan download di sini.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116871691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.2690
P. Maulina, Reni Juliani
AbstractPemerintah dan DPRD Aceh tengah menyusun Qanun Hukum Keluarga yang nantinya akan disahkan dan berlaku di Aceh. Salah satu isi bab dalam Qanun tersebut adalah melegalkan poligami. Wacana tersebut menarik perhatian khalayak ramai setelah Harian Serambi Indonesia mempublikasikannya sebagai berita headline pada edisi 6 Juli 2019. Suara perempuan memang sangat penting dalam menyikapi Qanun ini. Mengingat perencangan qanun tersebut berlandaskan atas memberikan perlindungan untuk perempuan. Selain itu atas nama keadilan, suara perempuan Aceh seharusnya didengar dengan seksama. Hal yang ditakutkan adalah sistem partiarki yang masih berlaku di negara ini. Sistem patriarki yang mendominasi kebudayaan mendorong terbentuknya kesenjangan dan ketidakadilan gender dimana memposisikan perempuan sebagai subordinat sedangkan posisi laki-laki yang memegang kontrol yang lebih besar. Hal ini yang menjadikan suara perempuan lemah dalam masyarakat dan keluarganya. Tujuan dari penelitian ini adalah untuk menggali lebih dalam mengenai persepsi perempuan mengenai berita wacana pelegalan poligami di Aceh dengan menggunakan pendekatan konsep Persepsi dan Teori Spiral of Silence. Penelitian ini nantinya akan menggunakan metode campuran dengan menyebar kuisioner dan wawancara. Hasil penelitian menunjukkan keberagaman persepsi dari kalangan perempuan dalam menanggapi wacana pelegalan poligami.
{"title":"PERSEPSI PEREMPUAN MENGENAI BERITA WACANA PELEGALAN POLIGAMI DI ACEH","authors":"P. Maulina, Reni Juliani","doi":"10.35308/SOURCE.V6I2.2690","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.2690","url":null,"abstract":"AbstractPemerintah dan DPRD Aceh tengah menyusun Qanun Hukum Keluarga yang nantinya akan disahkan dan berlaku di Aceh. Salah satu isi bab dalam Qanun tersebut adalah melegalkan poligami. Wacana tersebut menarik perhatian khalayak ramai setelah Harian Serambi Indonesia mempublikasikannya sebagai berita headline pada edisi 6 Juli 2019. Suara perempuan memang sangat penting dalam menyikapi Qanun ini. Mengingat perencangan qanun tersebut berlandaskan atas memberikan perlindungan untuk perempuan. Selain itu atas nama keadilan, suara perempuan Aceh seharusnya didengar dengan seksama. Hal yang ditakutkan adalah sistem partiarki yang masih berlaku di negara ini. Sistem patriarki yang mendominasi kebudayaan mendorong terbentuknya kesenjangan dan ketidakadilan gender dimana memposisikan perempuan sebagai subordinat sedangkan posisi laki-laki yang memegang kontrol yang lebih besar. Hal ini yang menjadikan suara perempuan lemah dalam masyarakat dan keluarganya. Tujuan dari penelitian ini adalah untuk menggali lebih dalam mengenai persepsi perempuan mengenai berita wacana pelegalan poligami di Aceh dengan menggunakan pendekatan konsep Persepsi dan Teori Spiral of Silence. Penelitian ini nantinya akan menggunakan metode campuran dengan menyebar kuisioner dan wawancara. Hasil penelitian menunjukkan keberagaman persepsi dari kalangan perempuan dalam menanggapi wacana pelegalan poligami. ","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128597399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.1861
Dian Lorinsa
In digital era like now, internet and millennial generation are inseparable, the use of the internet of things adopted into wearable devices such as Applewatch products is very interesting to explore. This article tries to analyze the extent of the use of the internet of things for Applewatch users in Indonesia, especially among millennial generation. This research article uses a meta-analysis method that reveals previous research related to the concept and object of research, which is complemented by observations and interviews with individuals belonging to millennials, namely those born between 1980-2000. The results of 18 previous research articles related to research on the internet of things, wearable devices in the millennial generation, have not found research that focuses on the use of wearable devices in this case Applewatch. The results of interviews with millennial samples of Applewatch users in Indonesia found that the use of Applewatch is primarily as an alternative and complement to smartphones and is used for notification and wearable fast response tools. Applewatch users have not utilized the technology and health features available to the full.
{"title":"PENGGUNAAN WEARABLE INTERNET OF THINGS (WIoT) OLEH KAUM MILENIAL","authors":"Dian Lorinsa","doi":"10.35308/SOURCE.V6I2.1861","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.1861","url":null,"abstract":"In digital era like now, internet and millennial generation are inseparable, the use of the internet of things adopted into wearable devices such as Applewatch products is very interesting to explore. This article tries to analyze the extent of the use of the internet of things for Applewatch users in Indonesia, especially among millennial generation. This research article uses a meta-analysis method that reveals previous research related to the concept and object of research, which is complemented by observations and interviews with individuals belonging to millennials, namely those born between 1980-2000. The results of 18 previous research articles related to research on the internet of things, wearable devices in the millennial generation, have not found research that focuses on the use of wearable devices in this case Applewatch. The results of interviews with millennial samples of Applewatch users in Indonesia found that the use of Applewatch is primarily as an alternative and complement to smartphones and is used for notification and wearable fast response tools. Applewatch users have not utilized the technology and health features available to the full.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134582378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-31DOI: 10.35308/SOURCE.V6I2.1609
A. Lestari, I. Irwansyah
Because of internet and smartphones, various industries and their products have changed. Comics as one form of the reading industry also experienced this impact. Conventional comics are changing into digital comics, which can be read via cellphones. One of the digital comic services is LINE Webtoon, which has successfully become a popular comic application in various countries, including Indonesia. The purpose of this study is to provide an overview, deepen and develop the concept of Webtoon, especially LINE Webtoon. This research using qualitative descriptive as method. The results showed that the Webtoon was developed from a conventional form of comics in South Korea called manhwa. Manhwa change into digital because the decline of conventional comic market and technological advancements that developed in South Korea. As an industry, LINE Webtoon expanded its business with presenting paid content, creating advertisements, looking for talented comics, and adapting across media to popular Webtoon works.
{"title":"LINE WEBTOON SEBAGAI INDUSTRI KOMIK DIGITAL","authors":"A. Lestari, I. Irwansyah","doi":"10.35308/SOURCE.V6I2.1609","DOIUrl":"https://doi.org/10.35308/SOURCE.V6I2.1609","url":null,"abstract":"Because of internet and smartphones, various industries and their products have changed. Comics as one form of the reading industry also experienced this impact. Conventional comics are changing into digital comics, which can be read via cellphones. One of the digital comic services is LINE Webtoon, which has successfully become a popular comic application in various countries, including Indonesia. The purpose of this study is to provide an overview, deepen and develop the concept of Webtoon, especially LINE Webtoon. This research using qualitative descriptive as method. The results showed that the Webtoon was developed from a conventional form of comics in South Korea called manhwa. Manhwa change into digital because the decline of conventional comic market and technological advancements that developed in South Korea. As an industry, LINE Webtoon expanded its business with presenting paid content, creating advertisements, looking for talented comics, and adapting across media to popular Webtoon works.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124229996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-01DOI: 10.35308/source.v6i1.2234
Tim Editorial
Silahkan mendownload file untuk melihat halaman redaksi dan daftar isi dari jurnal edisi ini.
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Pub Date : 2020-04-28DOI: 10.35308/SOURCE.V6I1.1701
Alvian Alrasid Ajibulloh
Kesuksesan iklan dalam hard sell tidak bisa dikatakan hanya berdasarkan faktor pada pemilihan medianya saja. Melainkan pesan yang dikontruksi harus menarik, mampu melibatkan dan memicu reaksi yang pada akhirnya terjadi pendapatan. Oleh karena itu, strategi yang paling rekomendasi untuk digunakan adalah strategi transmedia storytelling dengan menggunakan media augmented reality. Penelitian ini akan menggunakan pendekatan penelitian deskriptif kualitatif dengan metode observasi. Teknik pengumpulan data pada penelitian ini menggunakan observasi dokumen iklan HiLo School Augmented Reality Draw & Play 2 dan juga studi kepustakaan/literatur. Dari hasil penelitian yang dilakukan dapat di peroleh kesimpulan bahwa transmedia storytelling dan media augmented reality mampu menciptakan experiential marketing.
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