Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.925
M. Muzakkir
The article is a study in the background with observations of good citizen journalism, by preaching information that can provide positive value for the development of publications. Not a stove that always heats the situation and situation. "Citizen journalism" is arguably the most recent finding in the current journalistic domain. A term where people intervene to share information is like a reporter. Various sources view differently about who actually started this trend. There are sources who say citizen journalism was pioneered by the tsunami of 26 December 2004 in Aceh. At that time, Acehnese people through a personal documentation video recorded water scenes that devastated Aceh and its surroundings. These videos play an important role in the supply of news for mainstream / mainstream media. There is another source who mentions that one of the private television sets opened video shipments of citizens who reported the incident in their respective homes through their own citizen journalism platform. Whatever claims to who initiates "Citizen Journalism", mainstream media seems to be seriously working on this fairly new market share. All may be one view that the future of the journalistic world is in "Citizen Journalism". A distinctive feature of citizen journalism lies in the framing of the news. Framing is a term in the world of journalism about how a media frame / construct / process the reality that occurs in society into a story, which is certainly in line with the tendency of the media concerned. In the case of citizen journalism which positions itself as a freestanding reporter, it is not bound by any media institution. From there, a personal framing is formed, which is nothing but the framing of the citizen itself which incidentally tends to construct reality in the field without any inclination. That is to say, something that is not reduced or exaggerated for certain purposes. The earthquake in Meulaboh was reported not only to have caused a tsunami in the western region of Aceh, but also struck the island of Sabang. At that time, the Satlak for Disaster Management and Refugee (PBP) Region III of West Aceh, until March 13, 2005 reported that the death toll reached 12,873 people, 2,403 people missing and 73,915 people displaced. Keyword: : Journalisme, Citizen, dan Tsunami
{"title":"JURNALISME WARGA DAMPAK TSUNAMI DI ACEH (STUDI KASUS MEULABOH)","authors":"M. Muzakkir","doi":"10.35308/source.v4i2.925","DOIUrl":"https://doi.org/10.35308/source.v4i2.925","url":null,"abstract":"The article is a study in the background with observations of good citizen journalism, by preaching information that can provide positive value for the development of publications. Not a stove that always heats the situation and situation. \"Citizen journalism\" is arguably the most recent finding in the current journalistic domain. A term where people intervene to share information is like a reporter. Various sources view differently about who actually started this trend. There are sources who say citizen journalism was pioneered by the tsunami of 26 December 2004 in Aceh. At that time, Acehnese people through a personal documentation video recorded water scenes that devastated Aceh and its surroundings. These videos play an important role in the supply of news for mainstream / mainstream media. There is another source who mentions that one of the private television sets opened video shipments of citizens who reported the incident in their respective homes through their own citizen journalism platform. Whatever claims to who initiates \"Citizen Journalism\", mainstream media seems to be seriously working on this fairly new market share. All may be one view that the future of the journalistic world is in \"Citizen Journalism\". A distinctive feature of citizen journalism lies in the framing of the news. Framing is a term in the world of journalism about how a media frame / construct / process the reality that occurs in society into a story, which is certainly in line with the tendency of the media concerned. In the case of citizen journalism which positions itself as a freestanding reporter, it is not bound by any media institution. From there, a personal framing is formed, which is nothing but the framing of the citizen itself which incidentally tends to construct reality in the field without any inclination. That is to say, something that is not reduced or exaggerated for certain purposes. The earthquake in Meulaboh was reported not only to have caused a tsunami in the western region of Aceh, but also struck the island of Sabang. At that time, the Satlak for Disaster Management and Refugee (PBP) Region III of West Aceh, until March 13, 2005 reported that the death toll reached 12,873 people, 2,403 people missing and 73,915 people displaced. Keyword: : Journalisme, Citizen, dan Tsunami","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121413032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.921
Noveri Faikar Urfan
Roland Barthes is widely known as a semiotic figure who succeeded in renewing the thoughts of his predecessor Ferdinand de Saussure by introducing the concept of myth. Myth is a second level of signification system, which is built from reading the first level sign. Barthes considers that the reading of signs does not stop at the level of denotative meaning, but also needs to be directed to probe the connotative meaning that is hidden or which is often unconscious behind the object. Reading the signs to the level of myth is also an attempt to dismantle the existence of ideology. Ideology in the context of reading signs is interpreted as a forced meaning to be accepted as something natural. In the end, reading the signs in Roland Barthes's approach challenges us to apply them to reading contemporary objects such as advertising, photography, film and others. Sign readers are challenged to combine interpretive models on two levels, namely reading denotative meanings in reading language levels and connotative meanings in reading mythical levels. Keywords: Roland Barthes, Semiotic, Significancy System, Myth
{"title":"SEMIOTIKA MITOLOGIS SEBUAH TINJAUAN AWAL BAGI ANALISIS SEMIOTIKA BARTHESIAN","authors":"Noveri Faikar Urfan","doi":"10.35308/source.v4i2.921","DOIUrl":"https://doi.org/10.35308/source.v4i2.921","url":null,"abstract":"Roland Barthes is widely known as a semiotic figure who succeeded in renewing the thoughts of his predecessor Ferdinand de Saussure by introducing the concept of myth. Myth is a second level of signification system, which is built from reading the first level sign. Barthes considers that the reading of signs does not stop at the level of denotative meaning, but also needs to be directed to probe the connotative meaning that is hidden or which is often unconscious behind the object. Reading the signs to the level of myth is also an attempt to dismantle the existence of ideology. Ideology in the context of reading signs is interpreted as a forced meaning to be accepted as something natural. In the end, reading the signs in Roland Barthes's approach challenges us to apply them to reading contemporary objects such as advertising, photography, film and others. Sign readers are challenged to combine interpretive models on two levels, namely reading denotative meanings in reading language levels and connotative meanings in reading mythical levels. Keywords: Roland Barthes, Semiotic, Significancy System, Myth","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124294058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.927
Rahma Hidayati, Reni Juliani, Nidar Nidar
Aceh is a region rich in tradition. One of the traditions that continues to be practiced is the meandering tradition. But in practice this tradition has undergone innovation. The ancient traditions were carried out by bringing a meaningful message that has a high meaning and now this tradition is carried out by bringing a "betel tree" print invitation. This happened to Cot Lagan community of Woyla Subdistrict of Aceh Barat District, so there was a cultural shift in the mega-uroh tradition. The purpose of this study is to know the cause of the cultural shift. This research uses qualitative method with data collection technique through interview and documentation. The results of the study show that the shift in cultural use of batee ranup in the tradition of meu-uroh is caused by the lack of understanding and love of the people about the culture so it is very easy to accept the new culture that enters and develops among them. This shift in culture is also due to the rapid development of technology that has brought many changes in the life of the community, including in terms of culture. The development of this technology brings betel arts to the middle of the community as an invitation and gradually replaces the batee ranup position in the meu-uroh tradition. In addition, the use of betel arts invitations is also considered as cheaper and more practical in comparison to using the batee ranup. Keywords: Innovasion, Cultural, Batee Ranup, Meu-uroh.
{"title":"DIVUSI INOVASI DAN BUDAYA: PENGGUNAAN BATEE RANUP DALAM TRADISI MEU-UROH (STUDI KASUS DI DESA COT LAGAN KECAMATAN WOYLA KABUPATEN ACEH BARAT)","authors":"Rahma Hidayati, Reni Juliani, Nidar Nidar","doi":"10.35308/source.v4i2.927","DOIUrl":"https://doi.org/10.35308/source.v4i2.927","url":null,"abstract":"Aceh is a region rich in tradition. One of the traditions that continues to be practiced is the meandering tradition. But in practice this tradition has undergone innovation. The ancient traditions were carried out by bringing a meaningful message that has a high meaning and now this tradition is carried out by bringing a \"betel tree\" print invitation. This happened to Cot Lagan community of Woyla Subdistrict of Aceh Barat District, so there was a cultural shift in the mega-uroh tradition. The purpose of this study is to know the cause of the cultural shift. This research uses qualitative method with data collection technique through interview and documentation. The results of the study show that the shift in cultural use of batee ranup in the tradition of meu-uroh is caused by the lack of understanding and love of the people about the culture so it is very easy to accept the new culture that enters and develops among them. This shift in culture is also due to the rapid development of technology that has brought many changes in the life of the community, including in terms of culture. The development of this technology brings betel arts to the middle of the community as an invitation and gradually replaces the batee ranup position in the meu-uroh tradition. In addition, the use of betel arts invitations is also considered as cheaper and more practical in comparison to using the batee ranup. Keywords: Innovasion, Cultural, Batee Ranup, Meu-uroh.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132989146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.922
Angga Intueri Mahendra Purbakusuma
Practice of Public Relations have recently tended to blur the original concept launched by Public Relations founders. Even though a practice of a Public Relations take a crucial role in run management functions so that the relationship between the companies concerned with the public can be harmoniously intertwined. Hence, the purpose of this research is to determining how the form of deviations from duties and functions of Public Relations in build corporate image. The research was conducted using a qualitative approach with descriptive methods, descriptive analysis which describes the role of Operational Secretary (OPS) as Public Relations in enhancing the corporate image for a supplier company engaged in construction services business in Batam and the data analysis techniques used by investigators are components of the data analysis by Miles and Huberman Interactive Model. The results of this research indicate that the implementation of the duties and functions of Public Relations as an effort to build corporate image. Implementation of Public Relations activities can not be said optimal because does not have a special section in handling the tasks and functions of Public Relations, but delegate tasks and functions of Public Relations is the Operational Secretary (OPS). The absence of a separate section of Public Relations, limited resources that can be used, and other administrative work that must be done by Operational Secretary (OPS) which takes time and focus is the obstacle faced by Operational Secretary (OPS) in performing duties and functions as Public Relations. The conclusion of this research shows that public relations is a very important to role in build a corporate image. Public Relations role maintaining good communication and relationship with internal and external public companies, to increase the company's existence. With emphasis on quality of service for consumers, establish good relationships with various public companies and tried to give a good impression in the community. So thus a positive corporate image will be formed in accordance with the expectations of the company. Keywords: Deviations, Public Relations, Corporate Image
{"title":"ANALISIS PENYIMPANGAN TUGAS DAN FUNGSI PUBLIC RELATIONS DALAM MEMBENTUK CITRA PERUSAHAAN","authors":"Angga Intueri Mahendra Purbakusuma","doi":"10.35308/source.v4i2.922","DOIUrl":"https://doi.org/10.35308/source.v4i2.922","url":null,"abstract":"Practice of Public Relations have recently tended to blur the original concept launched by Public Relations founders. Even though a practice of a Public Relations take a crucial role in run management functions so that the relationship between the companies concerned with the public can be harmoniously intertwined. Hence, the purpose of this research is to determining how the form of deviations from duties and functions of Public Relations in build corporate image. The research was conducted using a qualitative approach with descriptive methods, descriptive analysis which describes the role of Operational Secretary (OPS) as Public Relations in enhancing the corporate image for a supplier company engaged in construction services business in Batam and the data analysis techniques used by investigators are components of the data analysis by Miles and Huberman Interactive Model. The results of this research indicate that the implementation of the duties and functions of Public Relations as an effort to build corporate image. Implementation of Public Relations activities can not be said optimal because does not have a special section in handling the tasks and functions of Public Relations, but delegate tasks and functions of Public Relations is the Operational Secretary (OPS). The absence of a separate section of Public Relations, limited resources that can be used, and other administrative work that must be done by Operational Secretary (OPS) which takes time and focus is the obstacle faced by Operational Secretary (OPS) in performing duties and functions as Public Relations. The conclusion of this research shows that public relations is a very important to role in build a corporate image. Public Relations role maintaining good communication and relationship with internal and external public companies, to increase the company's existence. With emphasis on quality of service for consumers, establish good relationships with various public companies and tried to give a good impression in the community. So thus a positive corporate image will be formed in accordance with the expectations of the company. Keywords: Deviations, Public Relations, Corporate Image","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123803097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.919
Fiandy Mauliansyah
When the transitional political climate is now sweeping Indonesia, the media is often an instant reference for public attitudes to certain social phenomena due to the crisis of their direct communication with public officials. The media can also be subjects who manipulate political statements or events because of the pressure of the economic and political interests of their owners or managers. In a transitional political climate, there is media feudalistic behavior in the form of giving more expression space to public figures (extra ordinary people), opinion leaders rather than ordinary people in society. Political leaders are placed as active subjects as producers of information and issues that can always be correlated on a macro and constituent basis as objects that accept the top-down flow of information. Keywords: Politic of Media, Media Oligarchy, Presidential Election
{"title":"POLITIK MEDIA; SEBUAH PELAJARAN KEBERPIHAKAN MEDIA DALAM PEMILIHAN PRESIDEN TAHUN 2014","authors":"Fiandy Mauliansyah","doi":"10.35308/source.v4i2.919","DOIUrl":"https://doi.org/10.35308/source.v4i2.919","url":null,"abstract":"When the transitional political climate is now sweeping Indonesia, the media is often an instant reference for public attitudes to certain social phenomena due to the crisis of their direct communication with public officials. The media can also be subjects who manipulate political statements or events because of the pressure of the economic and political interests of their owners or managers. In a transitional political climate, there is media feudalistic behavior in the form of giving more expression space to public figures (extra ordinary people), opinion leaders rather than ordinary people in society. Political leaders are placed as active subjects as producers of information and issues that can always be correlated on a macro and constituent basis as objects that accept the top-down flow of information. Keywords: Politic of Media, Media Oligarchy, Presidential Election","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"1987 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125482211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.923
Asmaul Husna
Implementation of periodically election periodically show that Indonesia is one of the countries which embrace democratic system. Meanwhile in the process, election requires political participation presences from citizen to declare and define their desire as a source of the legitimacy. However the facts, political participation of the citizen in 2017’s election tend to decrease than a couple years before. This matter occur because amount of corruption news that to be exposed in mass media. It was impact to disappearance of political trust and interest the beginner voters who didn’t realize that their apathetic attitude would aggravate to political environtment in Indonesia. This research aim to analysis how the corruption news which reported in mass media take effect about the apathetic attitude of beginner voters. Which uses cultivation theory, this research apply the quantitative approach and positivism paradigm that use survey research. Data collection techniques of probability sampling with 93 respondents samples. With simple linear regression method, was indicate a positive and significant dominant influence about the media access experience of beginner voters with political apathetic tendency, with contribution of influence 73,1%, R 2=0.0731, ß=0,855 and p<0,01. Keywords: Beginner Voters, Corruption, Media Effect, Political Apathetic.
{"title":"APATISME POLITIK PEMILIH PEMULA DAN PAPARAN DRAMA KASUS KORUPSI DI LAYAR KACA","authors":"Asmaul Husna","doi":"10.35308/source.v4i2.923","DOIUrl":"https://doi.org/10.35308/source.v4i2.923","url":null,"abstract":"Implementation of periodically election periodically show that Indonesia is one of the countries which embrace democratic system. Meanwhile in the process, election requires political participation presences from citizen to declare and define their desire as a source of the legitimacy. However the facts, political participation of the citizen in 2017’s election tend to decrease than a couple years before. This matter occur because amount of corruption news that to be exposed in mass media. It was impact to disappearance of political trust and interest the beginner voters who didn’t realize that their apathetic attitude would aggravate to political environtment in Indonesia. This research aim to analysis how the corruption news which reported in mass media take effect about the apathetic attitude of beginner voters. Which uses cultivation theory, this research apply the quantitative approach and positivism paradigm that use survey research. Data collection techniques of probability sampling with 93 respondents samples. With simple linear regression method, was indicate a positive and significant dominant influence about the media access experience of beginner voters with political apathetic tendency, with contribution of influence 73,1%, R 2=0.0731, ß=0,855 and p<0,01. Keywords: Beginner Voters, Corruption, Media Effect, Political Apathetic.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121608310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.924
Mursyidin Mursyidin
Decentralization has become one of the important phenomena that must be mentioned in the era of the last 10 years, where the great power of the central government in the past (precisely in the New Order era) has now been replaced with the introduction of regional autonomy, although this work is still being carried out, revised here and there , while we also see the phenomenon of more regional leaders (mayors, regents, or governors) who are suspected of corruption cases in various regions. Inevitably corruption becomes something decentralized too. In this situation, where is the position of the local press? Did he participate in guarding the existing democratization process, or did he also become part of the existing problem? Exactly whether we are talking about the role of the local press as a solution to the problem of corruption, or whether the local press is actually part of the problem of corruption. Keywords: Decentralitation, Media, Local Politic
{"title":"GENEOLOGI KEBIJAKAN DESENTRALISASI DARI KOLONIALISTIK HINGGA PASCAKOLONIALISTIK DEMOKRATIK DI INDONESIA","authors":"Mursyidin Mursyidin","doi":"10.35308/source.v4i2.924","DOIUrl":"https://doi.org/10.35308/source.v4i2.924","url":null,"abstract":"Decentralization has become one of the important phenomena that must be mentioned in the era of the last 10 years, where the great power of the central government in the past (precisely in the New Order era) has now been replaced with the introduction of regional autonomy, although this work is still being carried out, revised here and there , while we also see the phenomenon of more regional leaders (mayors, regents, or governors) who are suspected of corruption cases in various regions. Inevitably corruption becomes something decentralized too. In this situation, where is the position of the local press? Did he participate in guarding the existing democratization process, or did he also become part of the existing problem? Exactly whether we are talking about the role of the local press as a solution to the problem of corruption, or whether the local press is actually part of the problem of corruption. Keywords: Decentralitation, Media, Local Politic","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133269967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.926
Rivga Agusta
Media ownership is closely related to political-economic interests. Whether it involves power over the economic industry that encompasses its fields, as well as power in the political sphere. Ownership of subscription satellite TV also has its own advantages in the sphere of media-political economy. In the momentum of the 2014 legislative and presidential elections, subscription satellite TV Indovision as a subsidiary of broadcast media owned by Harry Tanoesodibjo has its own role. In this article, Indovision's role in the democratic party was analyzed by looking at the theory of commodification of audiences and the commodification of content, both of which are interrelated in perfecting the commodification of political advertising content in Indovision subscription TV. The analysis was carried out using a qualitative descriptive research method with the presentation of several points, including Indovision Domination in the Subscribed Satellite TV Market; Indovision Commodification (covering commodification of audiences and content); and Commodification of Political Advertising Content. Keywords: Political Economy of Media,, TV Cable, Content Commocification, Audiens Commodification.
{"title":"KONGLOMERASI MEDIA DAN POLITIK: ANALISIS KOMODIFIKASI TV SATELIT BERLANGGANAN INDOVISION DALAM PESTA DEMOKRASI","authors":"Rivga Agusta","doi":"10.35308/source.v4i2.926","DOIUrl":"https://doi.org/10.35308/source.v4i2.926","url":null,"abstract":"Media ownership is closely related to political-economic interests. Whether it involves power over the economic industry that encompasses its fields, as well as power in the political sphere. Ownership of subscription satellite TV also has its own advantages in the sphere of media-political economy. In the momentum of the 2014 legislative and presidential elections, subscription satellite TV Indovision as a subsidiary of broadcast media owned by Harry Tanoesodibjo has its own role. In this article, Indovision's role in the democratic party was analyzed by looking at the theory of commodification of audiences and the commodification of content, both of which are interrelated in perfecting the commodification of political advertising content in Indovision subscription TV. The analysis was carried out using a qualitative descriptive research method with the presentation of several points, including Indovision Domination in the Subscribed Satellite TV Market; Indovision Commodification (covering commodification of audiences and content); and Commodification of Political Advertising Content. Keywords: Political Economy of Media,, TV Cable, Content Commocification, Audiens Commodification.","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124423074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-01DOI: 10.35308/source.v4i2.918
Aminah Aminah
This research aims to explain about to examine about the role of social media in making public decisions ahead of the legislative election 2019 in the district of Aceh Jaya. The data that is required in writing is obtained through library research and field. Library research done with how to read text books, legislation, and other reading material related to this research. While field research done by interviewing informants. The results of the study showed that the process of forming public opinion cannot be formed by itself. The process of forming public opinion consists of several stages, namely Phase I which is caused by several factors: cultural background, past, espoused values and news that develops. Stage 2 the formation of perception in the community, the third stage is formed, the fourth stage is the consensus, namely the last and last process or agreement on a public opinion. Through Facebook media, the process of forming public opinion is very fast. This happens to the maximum extent possible for people who use social media
{"title":"PERAN MEDIA SOSIAL “FACEBOOK” DALAM PROSES PEMBENTUKAN OPINI PUBLIK MENJELANG PEMILIHAN UMUM LEGISLATIF 2019 DI KABUPATEN ACEH JAYA","authors":"Aminah Aminah","doi":"10.35308/source.v4i2.918","DOIUrl":"https://doi.org/10.35308/source.v4i2.918","url":null,"abstract":"This research aims to explain about to examine about the role of social media in making public decisions ahead of the legislative election 2019 in the district of Aceh Jaya. The data that is required in writing is obtained through library research and field. Library research done with how to read text books, legislation, and other reading material related to this research. While field research done by interviewing informants. The results of the study showed that the process of forming public opinion cannot be formed by itself. The process of forming public opinion consists of several stages, namely Phase I which is caused by several factors: cultural background, past, espoused values and news that develops. Stage 2 the formation of perception in the community, the third stage is formed, the fourth stage is the consensus, namely the last and last process or agreement on a public opinion. Through Facebook media, the process of forming public opinion is very fast. This happens to the maximum extent possible for people who use social media","PeriodicalId":148767,"journal":{"name":"SOURCE : Jurnal Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133740143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-30DOI: 10.35308/SOURCE.V2I3.615
Cut Irna Liyana
Penelitian ini berjudul “Analisis Wacana pada Iklan Komersial Pendek”. Adapun tujuan dari penelitian ini adalah untuk menganalisis struktur wacana yang digunakan pada iklan komersial, untuk mengetahui penggunaan bahasa pada iklan komersial, dan untuk mengetahui teknik persuasi apa yang digunakan pada iklan komersial tersebut. Periklanan adalah salah satu bentuk komunikasi non- personal, yang berkaitan dengan penjualan produk kepada konsumen melalui media massa. Iklan dibagi menjadi berbagai jenis. Dalam penelitian ini, penulis mengkhususkan pada iklan yang bertujuan untuk menjual produk barang atau jasa, yang disebut dengan iklan komersial. Setiap iklan menggunakan bahasa dan teknik tertentu untuk menarik perhatian calon konsumen. Dua komponen itulah yang menentukan kesuksesan iklan komersial. Penelitian ini merupakan penelitian kualitatif yang dilakukan dengan menggunakan metode observasi. Peneliti melakukan pengamatan pada iklan komersial dalam bentuk rekaman video. Guna mempermudah jalannya penelitian, peneliti juga mentranskripsikan narasi iklan komersial tersebut. Langkah terakhir, peneliti menganalisis struktur dan penggunaaan bahasa pada iklan tersebut. Adapun iklan komersial yang dianalisis pada penelitian ini adalah iklan diaper yang sangat terkenal di Indonesia, yaitu iklan Pampers. Berdasarkan analisis data, penulis menemukan bahwa; pertama, struktur dari iklan terdiri dari tiga bagian, yaitu: bagian judul, badan iklan dan penutup. Bagian judul bertujuan untuk menarik perhatian target pasar tertentu, badan iklan menunjukkan hal yang menarik dari produk dan penutup menggunakan teknik penjualan yang halus; kedua, iklan komersial Pampers menggunakan bahasa Inggris nonformal; dan ketiga, teknik persuasi yang digunakan dalam iklan komersial Pampers adalah teknik logos.Kata Kunci : Wacana, Struktur, Persuasif, Bahasa, Iklan Komersial.
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