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Journal of Food Products Marketing最新文献

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Influence of Trust, Perceived Value, and Attitude on Customers’ Repurchase Intention for E-Grocery 信任、感知价值和态度对消费者电子杂货再购买意愿的影响
IF 2.9 Q2 BUSINESS Pub Date : 2021-03-24 DOI: 10.1080/10454446.2021.1922325
Wilda Paras Asti, P. W. Handayani, F. Azzahro
ABSTRACT E-grocery users are increasing due to the coronavirus 2019 pandemic. In the first quarter of 2020, the e-grocery business saw a 20% increase in users from before the pandemic. This study, therefore, aims to determine the factors that influence users’ repurchase intentions (RIs) for electronic store (e-grocery) applications. The research results were processed from 427 valid respondents. The data is then analyzed using the Covariance Based Structural Equation Modeling method with the help of AMOS 24 software. The results of data processing and data analysis show that factors that influence users’ RIs for e-grocery applications are trust to e-grocery, perceived value, and attitude. This research can guide e-grocery providers on the development of their applications’ features and services.
由于2019年冠状病毒大流行,电子杂货用户正在增加。2020年第一季度,电子杂货业务的用户比疫情前增加了20%。因此,本研究旨在确定影响电子商店(电子杂货)应用的用户再购买意愿(RIs)的因素。研究结果是对427名有效受访者进行处理后得出的。采用基于协方差的结构方程建模方法,借助AMOS 24软件对数据进行分析。数据处理和分析的结果表明,影响用户对电子杂货应用的RIs的因素是对电子杂货的信任、感知价值和态度。这项研究可以指导电子杂货供应商开发其应用程序的功能和服务。
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引用次数: 25
How about Cultivated Meat? the Effect of Sustainability Appeal, Environmental Awareness and Consumption Context on Consumers’ Intention to Purchase 人造肉怎么样?可持续发展诉求、环保意识和消费语境对消费者购买意愿的影响
IF 2.9 Q2 BUSINESS Pub Date : 2021-03-24 DOI: 10.1080/10454446.2021.1921090
Caio Rodrigues da Silva, Elder Semprebon
ABSTRACT In order to understand the acceptance of cultivated meat, we propose experiments regarding (i) a sustainability appeal to increase consumer’s purchase intention, (ii) private consumption as a mediator, and (iii) awareness of environmental issues related to the production process and the use of antibiotics and hormones in the production process as moderators. The results showed that the sustainability appeal of cultivated meat raises consumers’ intention to buy it, while private consumption explains their low intention to buy it. In addition, the low awareness of the production process and the use of antibiotics and hormones in the production process reduce the consumers’ intention to purchase cultivated meat, both directly and indirectly. These results contribute to the literature on the adoption of cultivated meat and sustainable appeals, thus expanding the discoveries regarding a more efficient way of placing it on the market.
摘要为了了解人们对养殖肉的接受程度,我们提出了以下实验:(i)提高消费者购买意愿的可持续性吸引力;(ii)将私人消费作为媒介;(iii)将生产过程中的环境问题以及生产过程中抗生素和激素的使用作为调节因素。结果表明,养殖肉的可持续性吸引力提高了消费者的购买意愿,而私人消费解释了他们购买意愿的低。此外,对生产过程的低认识以及生产过程中抗生素和激素的使用直接和间接降低了消费者购买养殖肉的意愿。这些结果有助于有关采用栽培肉类和可持续吸引力的文献,从而扩大了关于将其推向市场的更有效方法的发现。
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引用次数: 11
Acceptance of Unpackaged Food Products 未包装食品的验收
IF 2.9 Q2 BUSINESS Pub Date : 2021-03-24 DOI: 10.1080/10454446.2021.1912680
Silvia Boßow-Thies, Marion Preuss, J. Schwarz
ABSTRACT This article examines the willingness of consumers in Germany to purchase unpackaged food products. A two-step approach was used to determine and analyze factors potentially influencing the purchase intention: a focus group was asked about aspects and motives for purchasing intentions as a qualitative method. Starting with this research, hypotheses were derived based on the gained insights as well as the theory of planned behavior (TPB). Thus, an explanatory model was set up. To test our hypotheses, a data set of 1,894 persons was generated using an online survey. The study integrates various perspectives on unpackaged food from the consumers’ point of view, such as ethical and egoistic motives for buying in relation to attitude, subjective norm as well as limitations of personal and external resources and explains their effects on the intention to buy. Since consumer decisions play a key role in product success in the food industry, the results of the study support existing marketing strategies and allow new approaches to address potential customers within this special market.
摘要本文考察了德国消费者购买无包装食品的意愿。采用两步方法来确定和分析可能影响购买意图的因素:将购买意图的方面和动机作为一种定性方法询问焦点小组。从这项研究开始,假设是基于所获得的见解以及计划行为理论得出的。因此,建立了一个解释模型。为了验证我们的假设,使用在线调查生成了一组1894人的数据集。该研究从消费者的角度综合了对无包装食品的各种观点,如购买的道德和利己主义动机与态度、主观规范以及个人和外部资源的限制有关,并解释了它们对购买意愿的影响。由于消费者的决策在食品行业的产品成功中起着关键作用,研究结果支持了现有的营销策略,并允许采用新的方法来解决这个特殊市场中的潜在客户。
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引用次数: 3
Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior 新冠肺炎大流行期间使用移动送餐应用程序:计划行为的扩展模型
IF 2.9 Q2 BUSINESS Pub Date : 2021-02-12 DOI: 10.1080/10454446.2021.1906817
Md. Al Amin, Md. Shamsul Arefin, Md. Razib Alam, Taslim Ahammad, Md. Rakibul Hoque
ABSTRACT The purpose of this study was to identify the factors influencing consumers’ behavioral and continuance intention to use mobile food delivery applications (MFDAs) during COVID-19 pandemic. Based on the theory of Planned Behavior, we examined the impact of social isolation, food safety, delivery hygiene, subjective norms, dining attitudes, and behavioral control on behavioral and continuous intention to use MFDAs. Data were collected from 432 users and analyzed using Structured Equation Modeling. The results showed that delivery hygiene, subjective norms, attitudes, and behavioral control were related to both behavioral and continuance intention to use MFDAs, whereas perceived food safety was related to behavioral intention and social isolation was related to continuance intention. Moreover, behavioral intention mediated the impact of perceived food safety, delivery hygiene, attitudes, and behavioral control on continuance intention. This study incorporated situational factors into theory of Planned Behavior, which might guide the practitioners to use MFDAs during COVID-19.
摘要本研究旨在确定新冠肺炎大流行期间影响消费者使用移动送餐应用程序(MFDA)的行为和持续意向的因素。基于计划行为理论,我们研究了社会隔离、食品安全、配送卫生、主观规范、用餐态度和行为控制对使用MFDA的行为和持续意图的影响。数据收集自432名用户,并使用结构化方程建模进行分析。结果表明,分娩卫生、主观规范、态度和行为控制与使用MFDA的行为意向和持续意向均相关,而感知食品安全与行为意向相关,社会隔离与持续意向相关。此外,行为意向介导了感知食品安全、配送卫生、态度和行为控制对持续意向的影响。这项研究将情境因素纳入计划行为理论,这可能会指导从业者在新冠肺炎期间使用MFDA。
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引用次数: 67
Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity 多渠道超市的网上杂货购物:零售商品牌资产的影响
IF 2.9 Q2 BUSINESS Pub Date : 2021-02-12 DOI: 10.1080/10454446.2021.1894296
Anne Badenhop, M. Frasquet
ABSTRACT Online shopping for food products is quickly accelerating worldwide, particularly following the impact of COVID-19 pandemic. Most e-grocers are multichannel supermarkets that have developed the online channel. This paper aims to investigate the intention to purchase at the online channel of a multichannel supermarket as a function of retailer brand equity and technology acceptance model (TAM)-based variables. The model was tested through structural equation modeling using EQS. Results based on a survey answered by 154 customers of a leading multichannel supermarket in Germany show that variables defining retailer brand equity, i.e., retailer awareness, retailer associations, retailer perceived quality, and retailer loyalty contribute, together with perceived usefulness, to explain intentions to shop online at multichannel supermarkets.
摘要食品在线购物在全球范围内迅速加速,特别是在新冠肺炎疫情的影响下。大多数电子杂货商都是开发了在线渠道的多渠道超市。本文旨在研究多渠道超市的在线渠道购买意愿与零售商品牌资产和基于技术接受模型(TAM)的变量之间的关系。该模型使用EQS通过结构方程建模进行了测试。基于对德国一家领先的多渠道超市154名顾客的调查结果显示,定义零售商品牌资产的变量,即零售商意识、零售商协会、零售商感知质量和零售商忠诚度,以及感知有用性,解释在多渠道超市网上购物的意图。
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引用次数: 16
How Explaining the Nature and Benefits of Organic Food in Advertising for Processed Products May Increase Purchase Intent 在加工产品广告中解释有机食品的性质和好处如何提高购买意愿
IF 2.9 Q2 BUSINESS Pub Date : 2021-02-12 DOI: 10.1080/10454446.2021.1888366
Jessica L. Beyer, Rebecca R. Ortiz
ABSTRACT The purpose of this study was to determine to what extent providing more information about the nature and benefits of an organic food item in an advertisement would move a U.S. consumer closer to the point of purchase. Four other dependent variables were tested using varying amounts of information (low, medium, high). Results indicated that category of food (processed vs. non-processed) was an influencing factor. Concerning processed foods, it was found that any amount of information accompanying the USDA label moved the consumer closer to the point of purchase, as well as increased level of interest, understanding, desire to share the ad, and perceived usefulness of the ad. It was deduced that for non-processed foods level of interest, understanding, and perceived usefulness of the ad went up when any amount of information was included, while purchase intent and willingness to share the ad yielded no significance at any level of information.
摘要本研究的目的是确定在广告中提供更多关于有机食品的性质和益处的信息会在多大程度上促使美国消费者更接近购买点。使用不同数量的信息(低、中、高)对其他四个因变量进行了测试。结果表明,食品类别(加工食品与非加工食品)是一个影响因素。关于加工食品,研究发现,美国农业部标签上的任何数量的信息都会使消费者更接近购买点,并增加了对广告的兴趣、理解、分享广告的愿望和感知广告的有用性,当包含任何数量的信息时,广告的有用性都会上升,而购买意愿和分享广告的意愿在任何级别的信息中都没有显著性。
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引用次数: 1
The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam 选定的营销组合要素在以消费者为基础的品牌资产创造中的作用:越南的牛奶行业
IF 2.9 Q2 BUSINESS Pub Date : 2021-02-12 DOI: 10.1080/10454446.2021.1892007
Bang Nguyen Viet, Tuan Nguyen Anh
ABSTRACT This study defines and measures marketing mix elements in consumer-based brand equity. It undertakes qualitative research through focus group discussions with 10 consumers. It conducts quantitative research through direct interviews with 477 consumers. The results reveal that brand awareness, brand associations, perceived quality, brand trust, and brand loyalty affect brand equity, while brand awareness, and brand trust affect brand loyalty. Advertising impacts brand awareness, brand associations, perceived quality, brand trust, while distribution intensity impacts brand awareness, brand associations, brand trust. However, the limited resources in conducting the research result in a small sample size of only 477 consumers. As a sampling technique, this study employs direct interview methods.
本研究定义并测量了基于消费者的品牌资产中的营销组合要素。它通过与10位消费者的焦点小组讨论进行定性研究。通过对477名消费者的直接访谈进行定量研究。结果显示,品牌意识、品牌联想、感知质量、品牌信任和品牌忠诚影响品牌资产,而品牌意识和品牌信任影响品牌忠诚。广告影响品牌意识、品牌联想、感知质量、品牌信任,分销强度影响品牌意识、品牌联想、品牌信任。然而,在进行研究时,由于资源有限,样本量很小,只有477名消费者。本研究采用直接访谈法作为抽样方法。
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引用次数: 20
Superfoods: Drivers for Consumption 超级食品:消费驱动力
IF 2.9 Q2 BUSINESS Pub Date : 2021-01-02 DOI: 10.1080/10454446.2020.1869133
Bárbara Franco Lucas, Jorge Costa, T. Brunner
ABSTRACT The goal of this study was to identify the drivers for the consumption of superfoods. A comprehensive (paper-and-pencil) survey was mailed to German- and French-speaking Swiss residents, yielding a final sample size of N = 442. A multiple regression, using the backward elimination method, was applied to verify the influence of 18 predictors, including behavioral patterns and socio-demographics, on superfoods consumption. The results indicate that consumers interested in superfoods believe in their health benefits; these consumers also showed high nutritional knowledge. Furthermore, they are creative while cooking and consume meals that result in positive emotions and a relaxed mood. They accept new food technologies and are not concerned about eating non-traditional or not-easily-accessible meals. Superfood consumers are also characterized by their interest in organic and natural ingredients. The findings contribute to the existing literature by expanding the knowledge about the drivers of superfood consumption and help marketers setting strategies.
本研究的目的是确定超级食品消费的驱动因素。一份全面的(纸笔)调查邮寄给说德语和法语的瑞士居民,最终样本量为N = 442。采用反向消去法进行多元回归,验证了包括行为模式和社会人口统计在内的18个预测因素对超级食品消费的影响。研究结果表明,对超级食品感兴趣的消费者相信它们对健康有益;这些消费者也表现出较高的营养知识。此外,他们在烹饪和用餐时也很有创造力,从而产生积极的情绪和放松的心情。他们接受新的食品技术,不关心吃非传统的或不容易获得的食物。超级食品消费者的另一个特点是他们对有机和天然成分感兴趣。这些发现通过扩大对超级食品消费驱动因素的了解,帮助营销人员制定策略,对现有文献做出了贡献。
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引用次数: 21
NEXT TIME IT MIGHT NOT BE HERE: EXPLORING MOTIVATIONS TO PURCHASE LIMITED EDITION FOOD AND BEVERAGE PRODUCTS 下一次可能不在这里:探索购买限量版食品和饮料的动机
IF 2.9 Q2 BUSINESS Pub Date : 2021-01-02 DOI: 10.1080/10454446.2021.1884160
Ş. Köse, Ece Özer Çizer
ABSTRACT In competitive environments, food and beverage brands frequently launch limited-edition products to increase market share. Within this context, this study aims to investigate the antecedents of purchasing limited-edition food and beverage products in general. Data were collected via copies of questionnaires from 399 Turkish customers. The population of the study is actual and/or potential buyers of limited-edition food and beverage products. Convenience sampling method was used for data collection and the data were analyzed with structural equation modeling method. The study found positive relationships between perceived scarcity, anticipated regret, attitude, and purchase intention of limited-edition food and beverage products (FABP). Results show that attitude is a partial mediator in the relationship between perceived scarcity-purchase intention as well as anticipated regret-purchase intention. The study also presented the moderating role of desire for unique consumer products in the relationship between attitude and purchase intention for limited-edition FABP. Food and beverage brands should consider perceived scarcity, anticipated regret, attitude, and desire for unique consumer product variables while implementing limited-edition strategies.
摘要在竞争激烈的环境中,食品饮料品牌频繁推出限量版产品,以提高市场份额。在此背景下,本研究旨在调查购买限量版食品和饮料的一般前因。数据是通过399名土耳其客户的问卷副本收集的。研究对象是限量版食品和饮料的实际和/或潜在买家。数据采集采用方便抽样法,采用结构方程建模法对数据进行分析。研究发现,限量版食品和饮料(FABP)的感知稀缺性、预期后悔、态度和购买意愿之间存在正相关关系。结果表明,态度是感知稀缺性购买意愿和预期后悔性购买意愿之间关系的部分中介。该研究还提出了对独特消费品的渴望在限量版FABP的态度和购买意愿之间的关系中的调节作用。食品和饮料品牌在实施限量版策略时,应考虑感知到的稀缺性、预期的遗憾、态度和对独特消费产品变量的渴望。
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引用次数: 0
Understanding the Role of Purchasing Predictors in the Consumer’s Preferences for PDO Labelled Honey 了解购买预测因素在消费者对PDO标签蜂蜜的偏好中的作用
IF 2.9 Q2 BUSINESS Pub Date : 2021-01-02 DOI: 10.1080/10454446.2021.1884161
G. Di Vita, L. Pippinato, Simone Blanc, Raffaele Zanchini, A. Mosso, Filippo Brun
ABSTRACT In recent years, honey consumption has attracted an increasing interest among consumers, due to its beneficial properties for health and to the multiplicity of its use. Given the high importance that consumers ascribe to the Protected Designation of Origin (PDO) label, considered as one of the most relevant attributes for agro-food consumers, this study aims at detecting the main variables that influence the attitudes of honey consumers toward the PDO label by analyzing the purchasing intention of a convenience sample of northern Italian consumers. With this purpose, a logistic regression model analysis was performed, based on the consumers’ stated preference for PDO honey. The research highlights that those consumers who give their preference to PDO honey, also associate this label with aspects linked to environmental sustainability and to its organic production. Moreover, only gender, among the socio-demographic characteristics, had a significant effect on consumer attitudes toward the PDO label.
摘要近年来,蜂蜜因其有益健康的特性和用途的多样性,越来越引起消费者的兴趣。鉴于消费者对原产地保护标签的高度重视,该标签被认为是农产品消费者最相关的属性之一,本研究旨在通过分析意大利北部消费者的便利样本的购买意愿,检测影响蜂蜜消费者对原产地保护标签态度的主要变量。为此,基于消费者对PDO蜂蜜的偏好,进行了逻辑回归模型分析。研究强调,那些偏爱PDO蜂蜜的消费者,也会将这个标签与环境可持续性及其有机生产联系起来。此外,在社会人口特征中,只有性别对消费者对PDO标签的态度有显著影响。
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引用次数: 14
期刊
Journal of Food Products Marketing
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