Pub Date : 2023-10-26DOI: 10.1080/10454446.2023.2273518
Natasha Gandhi, Caroline Meyer, Piotr Bogdanski, Lukasz Walasek
What do berries, avocado, quinoa, and ginger have in common? These food items are often regarded as superfoods, a marketing term that overstates the importance of single food items for one’s health and wellbeing. In the present paper, we set out to investigate how purported superfoods are represented in the discourse of online news. We use computational language models to extract the unique topics and terms used to discuss superfoods. Our results show that news coverage is dominated by many specific claims about the healing properties of superfoods. The structural topic model further demonstrates that articles mentioning superfoods are more likely to include topics about a) nutrients, physical appearance, and health in the same context, b) retail strategies, and c) scientific research about the health benefits of superfoods. These results illustrate complex representations of superfoods in news media.
{"title":"Computational Analysis of Superfood Representations in News Media","authors":"Natasha Gandhi, Caroline Meyer, Piotr Bogdanski, Lukasz Walasek","doi":"10.1080/10454446.2023.2273518","DOIUrl":"https://doi.org/10.1080/10454446.2023.2273518","url":null,"abstract":"What do berries, avocado, quinoa, and ginger have in common? These food items are often regarded as superfoods, a marketing term that overstates the importance of single food items for one’s health and wellbeing. In the present paper, we set out to investigate how purported superfoods are represented in the discourse of online news. We use computational language models to extract the unique topics and terms used to discuss superfoods. Our results show that news coverage is dominated by many specific claims about the healing properties of superfoods. The structural topic model further demonstrates that articles mentioning superfoods are more likely to include topics about a) nutrients, physical appearance, and health in the same context, b) retail strategies, and c) scientific research about the health benefits of superfoods. These results illustrate complex representations of superfoods in news media.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136381133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-20DOI: 10.1080/10454446.2023.2273517
Edward Shih-Tse Wang, Jia-Yi Lin, Yu-Ting Liao
ABSTRACTBrand communication activities and brand equity influence purchase intention; however, few studies have investigated the effects of the valence and intensity of brand communication activities on brand equity and purchase intention. The present study investigated how the intensity and valence (or attitude) of brand communication activities influenced brand awareness, brand image, and purchase intention in the beer market. Convenience sampling was used to collect beer consumer data, and valid data from 433 individuals were gathered. Data were analyzed using structural equation modeling. Brand awareness and brand image were positively correlated with purchase intention, with brand image having the stronger association of the two. Furthermore, the intensity and valence of WOM and advertising attitude were associated with brand image, with advertising attitude having the stronger association of the three. Finally, advertising intensity and advertising attitude but not WOM intensity were associated with brand awareness.KEYWORDS: Word-of-mouthadvertisingintensityvalencebrand equity Disclosure statementNo potential conflict of interest was reported by the author(s).Ethics approval statementAll the participants in the survey were fully informed about the aims of the research and they were informed of the confidentiality and anonymity of the collected responses. The anonymization was done to prevent the study results being linked to any individual. According to standard socio-economic studies, no ethical concerns are involved other than preserving the participants’ anonymity.Additional informationFundingThe author(s) reported there is no funding associated with the work featured in this article.
{"title":"The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions","authors":"Edward Shih-Tse Wang, Jia-Yi Lin, Yu-Ting Liao","doi":"10.1080/10454446.2023.2273517","DOIUrl":"https://doi.org/10.1080/10454446.2023.2273517","url":null,"abstract":"ABSTRACTBrand communication activities and brand equity influence purchase intention; however, few studies have investigated the effects of the valence and intensity of brand communication activities on brand equity and purchase intention. The present study investigated how the intensity and valence (or attitude) of brand communication activities influenced brand awareness, brand image, and purchase intention in the beer market. Convenience sampling was used to collect beer consumer data, and valid data from 433 individuals were gathered. Data were analyzed using structural equation modeling. Brand awareness and brand image were positively correlated with purchase intention, with brand image having the stronger association of the two. Furthermore, the intensity and valence of WOM and advertising attitude were associated with brand image, with advertising attitude having the stronger association of the three. Finally, advertising intensity and advertising attitude but not WOM intensity were associated with brand awareness.KEYWORDS: Word-of-mouthadvertisingintensityvalencebrand equity Disclosure statementNo potential conflict of interest was reported by the author(s).Ethics approval statementAll the participants in the survey were fully informed about the aims of the research and they were informed of the confidentiality and anonymity of the collected responses. The anonymization was done to prevent the study results being linked to any individual. According to standard socio-economic studies, no ethical concerns are involved other than preserving the participants’ anonymity.Additional informationFundingThe author(s) reported there is no funding associated with the work featured in this article.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135569534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-12DOI: 10.1080/10454446.2023.2234850
Jackie Yenerall, Rita Chen
ABSTRACT In United States (U.S.) household food waste, which is generated in part from food purchased from food retailers, is believed to be a major contributor to national food waste. Understanding the relationship between household food shopping behavior and food waste is important for developing food waste reduction programs, particularly given the impact of the COVID-19 pandemic on households’ use of online grocery shopping and restaurants. Data from a sample of U.S. households in 2022 was analyzed using probit regression for the probability of any household food waste and a log-linear regression for mean household food waste, conditional on any food waste. This study found that online grocery shopping was associated with greater quantities of food waste overall and specifically fruit and vegetable waste. We also find the use of restaurants was associated with greater food waste, while short planning durations for grocery shopping were associated with less food waste.
{"title":"Food Retailer, Restaurant, and Online Grocery Shopping Use and Household Food Waste: Evidence from U.S. Households in 2022","authors":"Jackie Yenerall, Rita Chen","doi":"10.1080/10454446.2023.2234850","DOIUrl":"https://doi.org/10.1080/10454446.2023.2234850","url":null,"abstract":"ABSTRACT In United States (U.S.) household food waste, which is generated in part from food purchased from food retailers, is believed to be a major contributor to national food waste. Understanding the relationship between household food shopping behavior and food waste is important for developing food waste reduction programs, particularly given the impact of the COVID-19 pandemic on households’ use of online grocery shopping and restaurants. Data from a sample of U.S. households in 2022 was analyzed using probit regression for the probability of any household food waste and a log-linear regression for mean household food waste, conditional on any food waste. This study found that online grocery shopping was associated with greater quantities of food waste overall and specifically fruit and vegetable waste. We also find the use of restaurants was associated with greater food waste, while short planning durations for grocery shopping were associated with less food waste.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"232 - 254"},"PeriodicalIF":2.9,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48264102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.1080/10454446.2023.2227583
Gabriel Gaiato, Carlos Marcelo Ardigó, P. F. Limberger
ABSTRACT This research aimed to analyze how consumer perception of the animal welfare (AW) certification seal impacts brand equity (BE). It was conducted in two stages: a causal (experimental) research with a 2x2 design involving two scenarios and two brands, and a descriptive stage exploring the relationships between variables, such as prior knowledge about AW and BE, and BE and price. The sample included 334 Brazilian consumers of chicken breast fillet, randomly assigned to either a Control Group (CG) without the AW certification seal or an Experimental Group (EG) with the seal. The t-test and Kruskal-Wallis test were used in the respective stages. The results revealed that the presence of the AW certification seal did not have a positive impact on BE across brands. However, considering different levels of consumer knowledge about AW, higher knowledge was associated with greater BE. Plausible explanations for the findings include low consumer awareness, understanding, confusion, and skepticism regarding the authenticity of the seal, suggesting directions for future research.
{"title":"Animal Welfare Certification Seal and the Effect on Brand Equity: Consumer Perspective of Chicken Commodity","authors":"Gabriel Gaiato, Carlos Marcelo Ardigó, P. F. Limberger","doi":"10.1080/10454446.2023.2227583","DOIUrl":"https://doi.org/10.1080/10454446.2023.2227583","url":null,"abstract":"ABSTRACT This research aimed to analyze how consumer perception of the animal welfare (AW) certification seal impacts brand equity (BE). It was conducted in two stages: a causal (experimental) research with a 2x2 design involving two scenarios and two brands, and a descriptive stage exploring the relationships between variables, such as prior knowledge about AW and BE, and BE and price. The sample included 334 Brazilian consumers of chicken breast fillet, randomly assigned to either a Control Group (CG) without the AW certification seal or an Experimental Group (EG) with the seal. The t-test and Kruskal-Wallis test were used in the respective stages. The results revealed that the presence of the AW certification seal did not have a positive impact on BE across brands. However, considering different levels of consumer knowledge about AW, higher knowledge was associated with greater BE. Plausible explanations for the findings include low consumer awareness, understanding, confusion, and skepticism regarding the authenticity of the seal, suggesting directions for future research.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"197 - 218"},"PeriodicalIF":2.9,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45789131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1080/10454446.2023.2228731
K. Hossain, Jianhong Xue, Md. Ghulam Rabbany
ABSTRACT Consumers’ concerns about food safety have recently escalated in many developing nations as a result of repeated food safety incidents. Many countries, including Bangladesh, are trying to introduce more stringent food safety control measures such as food traceability. However, not much is known about the preferences of Bangladeshi consumers for food traceability, including whether they are willing to pay for traceable foods. This study attempts to fill this gap by evaluating factors that may influence consumers’ preferences and WTP for traceable liquid milk. Based on survey data obtained from 384 consumers in Dhaka in 2021, our results indicate that consumers are ready to pay almost 12% price premium for traceable liquid milk than for non-traceable liquid milk. Interval regression analysis reveals that international third-party certification, branding, price, information on contaminants, income, and milk consumption are important factors in determining consumers’ WTP for traceable liquid milk.
{"title":"Consumers’ Preferences and Willingness to Pay (WTP) for Traceable Liquid Milk: A Survey in Dhaka, Bangladesh","authors":"K. Hossain, Jianhong Xue, Md. Ghulam Rabbany","doi":"10.1080/10454446.2023.2228731","DOIUrl":"https://doi.org/10.1080/10454446.2023.2228731","url":null,"abstract":"ABSTRACT Consumers’ concerns about food safety have recently escalated in many developing nations as a result of repeated food safety incidents. Many countries, including Bangladesh, are trying to introduce more stringent food safety control measures such as food traceability. However, not much is known about the preferences of Bangladeshi consumers for food traceability, including whether they are willing to pay for traceable foods. This study attempts to fill this gap by evaluating factors that may influence consumers’ preferences and WTP for traceable liquid milk. Based on survey data obtained from 384 consumers in Dhaka in 2021, our results indicate that consumers are ready to pay almost 12% price premium for traceable liquid milk than for non-traceable liquid milk. Interval regression analysis reveals that international third-party certification, branding, price, information on contaminants, income, and milk consumption are important factors in determining consumers’ WTP for traceable liquid milk.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"219 - 231"},"PeriodicalIF":2.9,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47794216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-21DOI: 10.1080/10454446.2023.2227575
Katrin Brückner, A. Emberger-Klein, K. Menrad
ABSTRACT A strong link between emotions and eating behavior has been previously found, however there is a lack of research investigating how emotions influence food product choice in a retail setting. An online questionnaire including a choice-based conjoint analysis and self-reported consumer emotions was used to assess the importance of different product attributes to yogurt consumers in Germany in 2021. The analysis consisted of a Hierarchical Bayes approach and a cluster analysis. The results revealed that yogurt consumers placed most importance on ingredients, followed by price, Nutri-Score, flavour, and finally production method. Based on the self-reported consumer emotions, a positive, a rather positive and an indifferent emotion cluster was found. The positive cluster preferred the highest quality in terms of ecological and health values and was willing to pay more for such a yogurt. The rather positive cluster preferred these options as well, however was not always willing to pay more for them. The indifferent cluster was more driven by lower prices and was more willing to trade other qualities for the cheapest option. These findings are insightful for food marketing and health interventions as shopping experience, as well as product choice could be enhanced through emotion induction.
{"title":"The Role of Emotions in Food-Related Decision-Making: A Choice-Based Conjoint Analysis of Yogurt Preferences","authors":"Katrin Brückner, A. Emberger-Klein, K. Menrad","doi":"10.1080/10454446.2023.2227575","DOIUrl":"https://doi.org/10.1080/10454446.2023.2227575","url":null,"abstract":"ABSTRACT A strong link between emotions and eating behavior has been previously found, however there is a lack of research investigating how emotions influence food product choice in a retail setting. An online questionnaire including a choice-based conjoint analysis and self-reported consumer emotions was used to assess the importance of different product attributes to yogurt consumers in Germany in 2021. The analysis consisted of a Hierarchical Bayes approach and a cluster analysis. The results revealed that yogurt consumers placed most importance on ingredients, followed by price, Nutri-Score, flavour, and finally production method. Based on the self-reported consumer emotions, a positive, a rather positive and an indifferent emotion cluster was found. The positive cluster preferred the highest quality in terms of ecological and health values and was willing to pay more for such a yogurt. The rather positive cluster preferred these options as well, however was not always willing to pay more for them. The indifferent cluster was more driven by lower prices and was more willing to trade other qualities for the cheapest option. These findings are insightful for food marketing and health interventions as shopping experience, as well as product choice could be enhanced through emotion induction.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"177 - 196"},"PeriodicalIF":2.9,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44902504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1080/10454446.2023.2222069
Kinga Nolan, J. Hobbs
ABSTRACT A Product of Canada label can be used on food if all major ingredients are grown or raised in Canada and the product is processed in a Canadian facility. A Made in Canada label is permissible when the final processing step occurs in Canada. Using survey data, we examine whether Canadian consumers understand the difference between these labels, their effectiveness as quality cues, and the relative importance of country-of-origin labels. A best-worst scaling experiment reveals a positive response to origin labels in general, and a Product of Canada label in particular. Nevertheless, few consumers understand the meaning of the labels or the difference between them. Probit regression models find little evidence of a relationship between valuing the source of ingredients or location of processing and choosing Product of Canada or Made in Canada labels. Consumers may be responding to the “Canadianness” of the labels, rather than what the labels signify.
{"title":"Signaling Origin: Consumer Perceptions of Product of Canada and Made in Canada Food Labels","authors":"Kinga Nolan, J. Hobbs","doi":"10.1080/10454446.2023.2222069","DOIUrl":"https://doi.org/10.1080/10454446.2023.2222069","url":null,"abstract":"ABSTRACT A Product of Canada label can be used on food if all major ingredients are grown or raised in Canada and the product is processed in a Canadian facility. A Made in Canada label is permissible when the final processing step occurs in Canada. Using survey data, we examine whether Canadian consumers understand the difference between these labels, their effectiveness as quality cues, and the relative importance of country-of-origin labels. A best-worst scaling experiment reveals a positive response to origin labels in general, and a Product of Canada label in particular. Nevertheless, few consumers understand the meaning of the labels or the difference between them. Probit regression models find little evidence of a relationship between valuing the source of ingredients or location of processing and choosing Product of Canada or Made in Canada labels. Consumers may be responding to the “Canadianness” of the labels, rather than what the labels signify.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"155 - 175"},"PeriodicalIF":2.9,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42472160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-05DOI: 10.1080/10454446.2023.2222067
Gauthier Casteran, D. Plotkina
ABSTRACT Demand for locally produced foods is increasing. Thus, mobile apps that help consumers order local foods are more and more common. Research shows that proximity (access-, identity-, production-, and relationship-related) plays a central role in local food consumption. Questions that arise are whether these apps can create proximity between users and producers and whether such perceived proximity improves users’ attitudes toward the app, and intention to continue using it. To test this, we conducted two studies. We ran an online survey using a fictional local food app as well as a field test with consumers of an actual local food app. In both studies, we used the app’s perceived proximity as independent variables, the technology acceptance model (TAM)’s app evaluation as mediators, and consumer attitude toward the app as dependent variable. We found that perceived proximity has an impact on most TAM dimensions. The impact is further differentiated across consumers.
{"title":"The Importance of Perceived Proximity in Local Food Mobile Apps","authors":"Gauthier Casteran, D. Plotkina","doi":"10.1080/10454446.2023.2222067","DOIUrl":"https://doi.org/10.1080/10454446.2023.2222067","url":null,"abstract":"ABSTRACT Demand for locally produced foods is increasing. Thus, mobile apps that help consumers order local foods are more and more common. Research shows that proximity (access-, identity-, production-, and relationship-related) plays a central role in local food consumption. Questions that arise are whether these apps can create proximity between users and producers and whether such perceived proximity improves users’ attitudes toward the app, and intention to continue using it. To test this, we conducted two studies. We ran an online survey using a fictional local food app as well as a field test with consumers of an actual local food app. In both studies, we used the app’s perceived proximity as independent variables, the technology acceptance model (TAM)’s app evaluation as mediators, and consumer attitude toward the app as dependent variable. We found that perceived proximity has an impact on most TAM dimensions. The impact is further differentiated across consumers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"139 - 154"},"PeriodicalIF":2.9,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45056675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Online grocery sales have witnessed a significant surge during the pandemic, and older consumers are among the online shoppers with the quickest growth. Importantly, this study is possibly among the first to explore how the stimulus-organization-behavior-consequence framework can be used to assess the impact of product experience, website experience, and delivery experience on their online grocery shopping experience, which further strengthens seniors’ satisfaction and impacts their ”webstore loyalty”. It is tested through an analysis of cross-sectional data collected from 282 elderly online grocery shoppers from India. Findings reveal that webstore design, physical environment, personalised communication, and customer service responsiveness are more significant in creating a positive affective experience, while competitive pricing and product information details are more significant in forming a cognitive experience. As a result of the pandemic, consumers prefer stores that provide them with food product knowledge, diversity, and a secure shopping environment. Our research can aid online retailers in identifying essential aspects of online grocery services in order to better serve older customers. The findings have interesting implications for online grocery retailers who wish to expand into emerging markets, particularly for the senior cohort, and can create differentiating service experiences to address emerging shopper experiences.
{"title":"Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population","authors":"Mahima Shukla, Richa Misra, Renuka Mahajan, Rahul Gupta","doi":"10.1080/10454446.2023.2209775","DOIUrl":"https://doi.org/10.1080/10454446.2023.2209775","url":null,"abstract":"ABSTRACT Online grocery sales have witnessed a significant surge during the pandemic, and older consumers are among the online shoppers with the quickest growth. Importantly, this study is possibly among the first to explore how the stimulus-organization-behavior-consequence framework can be used to assess the impact of product experience, website experience, and delivery experience on their online grocery shopping experience, which further strengthens seniors’ satisfaction and impacts their ”webstore loyalty”. It is tested through an analysis of cross-sectional data collected from 282 elderly online grocery shoppers from India. Findings reveal that webstore design, physical environment, personalised communication, and customer service responsiveness are more significant in creating a positive affective experience, while competitive pricing and product information details are more significant in forming a cognitive experience. As a result of the pandemic, consumers prefer stores that provide them with food product knowledge, diversity, and a secure shopping environment. Our research can aid online retailers in identifying essential aspects of online grocery services in order to better serve older customers. The findings have interesting implications for online grocery retailers who wish to expand into emerging markets, particularly for the senior cohort, and can create differentiating service experiences to address emerging shopper experiences.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"115 - 137"},"PeriodicalIF":2.9,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43627256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-03DOI: 10.1080/10454446.2023.2207489
W. Ladeira, F. Santini, G. Perin
ABSTRACT The present study investigated how different nutrition information influences consumer attention. This study aims to provide a meta-analytic model to understand nutrition information as a stimulus element for visual attention. This paper explores the literature about nutrition information while debating four divergent questions regarding levels of visual attention, such as: which labeling systems generate the most visual attention? Are there differences in visual attention between vice and virtue nutrition information? Monochromatic create more attention than polychromatic labels? Does the position of the label influence visual attention? The findings contribute additional information to the results on perceived nutrition information from previous studies indicating that consumer attention tends to be increased (reduced) by the non-directive system (directive system), vice nutrition information (virtue nutrition), and nutritional information at the top of the package (nutritional information at the bottom of the package).
{"title":"Nutrition Information and Visual Attention: Insights from a Meta-Analytical Approach","authors":"W. Ladeira, F. Santini, G. Perin","doi":"10.1080/10454446.2023.2207489","DOIUrl":"https://doi.org/10.1080/10454446.2023.2207489","url":null,"abstract":"ABSTRACT The present study investigated how different nutrition information influences consumer attention. This study aims to provide a meta-analytic model to understand nutrition information as a stimulus element for visual attention. This paper explores the literature about nutrition information while debating four divergent questions regarding levels of visual attention, such as: which labeling systems generate the most visual attention? Are there differences in visual attention between vice and virtue nutrition information? Monochromatic create more attention than polychromatic labels? Does the position of the label influence visual attention? The findings contribute additional information to the results on perceived nutrition information from previous studies indicating that consumer attention tends to be increased (reduced) by the non-directive system (directive system), vice nutrition information (virtue nutrition), and nutritional information at the top of the package (nutritional information at the bottom of the package).","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"29 1","pages":"101 - 114"},"PeriodicalIF":2.9,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47184395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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