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2020 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)最新文献

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Random Forest-based Approach for Classifying Customers in Social CRM 基于随机森林的社会化CRM客户分类方法
S. Lamrhari, Hamid Elghazi, Abdellatif El Faker
Social Customer Relationship Management (social CRM) has become one of the central points for many companies seeking to improve their customer experience. It comprises a set of processes that allows decision-makers to analyze customer data in order to launch an efficient customer-centric and cost-effective marketing strategy. However, targeting all potential customers with one general marketing strategy seems to be inefficient. While targeting each potential customer with a specific strategy can be cost demanding. Thus, it is essential to group customers into specific classes and target each class according to its respective customer needs. In this paper, we develop a Random Forest- based approach to classify potential customers into three main categories namely, prospects, satisfied and unsatisfied customers. The proposed model has been trained, tested, and compared to some state-of-the-art classifiers viz., Artificial Neural Network (ANN), Support Vector Machine (SVM), and K-Nearest Neighbor (KNN) based on several metrics including accuracy, sensitivity, specificity, false positive rate, and false negative rate. The reported results were satisfactory with an accuracy of 98.46%, a sensitivity of 97.69%, and a specificity of 98.84%.
社交客户关系管理(Social Customer Relationship Management,简称Social CRM)已经成为许多公司寻求改善客户体验的中心问题之一。它包括一组流程,使决策者能够分析客户数据,以便推出有效的以客户为中心和具有成本效益的营销策略。然而,用一个通用的营销策略瞄准所有潜在客户似乎是低效的。虽然用特定的策略瞄准每个潜在客户可能需要花费大量的成本。因此,必须将客户划分为特定的类别,并根据各自的客户需求定位每一类。在本文中,我们开发了一种基于随机森林的方法,将潜在客户分为三大类,即潜在客户、满意客户和不满意客户。所提出的模型已经经过训练、测试,并与一些最先进的分类器进行了比较,即人工神经网络(ANN)、支持向量机(SVM)和k近邻(KNN),这些分类器基于几个指标,包括准确性、灵敏度、特异性、假阳性率和假阴性率。结果满意,准确率为98.46%,灵敏度为97.69%,特异性为98.84%。
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引用次数: 0
Data Science and Strategic Complexity 数据科学与战略复杂性
Christophe Bisson, Thierry Warin
Big data and noise are becoming a nuisance for companies, with devastating consequences. Companies are not only wasting vast amounts of their money on detecting irrelevant signals but are also forced into a false competition on mastering information. Such a phenomenon, if gone undetected, can unwittingly create occupational 'blindness' and 'deafness', allowing data issues to become a burden rather than an advantage. Hybridizing strategy and A.I. will lead decision intelligence to the next level as a new paradigm, strategic complexity.
大数据和噪音正在成为企业的麻烦,并带来毁灭性的后果。企业不仅在寻找无关信号上浪费了大量资金,而且还被迫陷入了掌握信息的虚假竞争。这种现象如果不被发现,可能会在不知不觉中造成职业“失明”和“失聪”,使数据问题成为一种负担,而不是优势。战略和人工智能的混合将把决策智能作为一种新的范式、战略复杂性引领到下一个层次。
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引用次数: 1
Innovation and technology transfer: a framework for clustering intermediation roles 创新与技术转移:中介角色聚集的框架
João F. Soares, F. Romero, Manuel Lopes Nunes
Intermediation has become a key role in the complex realm of technology transfer projects. In innovation and technology transfer literature the number of mentions on intermediaries and their involvement in the process have expanded, which has triggered a surge in specific literature on the intermediation roles. Several authors have not only proposed new intermediation roles but also complemented and clarified previous ones. In this research, a review of the literature is made, focused on the role and involvement of intermediaries in innovation and technology transfer, covering more than thirty years and referring to four major databases. Following the analysis and discussion of the findings, the results are synthetized in a conceptual framework proposal, clustering thirteen key intermediation roles. Each of these role clusters describes a set of responsibilities, functions and main intermediation activities. Findings show that when it comes to intermediation roles, literature is yet too fragmented and scattered, with little to no connections between the proposed roles. The main contribution of this paper is to contribute to and to provide a comprehensive overview of otherwise scattered and disperse knowledge about the intermediation role.
在技术转让项目的复杂领域中,中介已成为一个关键角色。在创新和技术转让文献中,提到中介人及其参与这一过程的次数有所增加,这导致关于中介人作用的具体文献激增。一些作者不仅提出了新的中介角色,而且补充和澄清了以前的中介角色。在本研究中,对文献进行了回顾,重点关注中介机构在创新和技术转让中的作用和参与,涵盖了三十多年,并参考了四个主要数据库。在对研究结果进行分析和讨论之后,将结果综合成一个概念框架建议,聚类了13个关键的中介作用。这些角色组中的每一个都描述了一组职责、功能和主要的中介活动。研究结果表明,当涉及到中介角色时,文献仍然过于碎片化和分散,所提出的角色之间几乎没有联系。本文的主要贡献是对关于中介作用的分散和分散的知识作出贡献并提供全面的概述。
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引用次数: 1
Experiential learning for sustainable urban mobility in industrial engineering education 工业工程教育中可持续城市交通的体验式学习
D. Salinas-Navarro, C. Garay-Rondero
Sustainability is of high importance because of the diverse implications for humanity and its endeavors. Urban mobility is one of these cases involving different modes of moving people and freight within cities. Urban mobility is a global challenge because of the increasing numbers of the urban population, circulating vehicles, and poor-air quality, in addition to the effects on people’s well-being, equality, and accessibility, among others. Improving urban mobility should involve the sustainability of cities and communities. From an educational perspective, professionals demand universities to educate for this type of challenge. Accordingly, relevant competencies in students require alternatives to deal with these issues in their present and future professional life. This work proposes to create learning experiences for industrial engineering education based on experiential learning for this purpose, mapping real-life situations onto students’ learning activities. For this purpose, this work offers a conceptual framework on sustainable urban mobility to develop learning experiences with an impact on transportation, accessibility, and connectivity. An application case exemplifies the use of the framework in a mobility conflicted zone in Mexico City. This work advances in bringing a relevant topic into industrial engineering education and contributes to the study of sustainable urban mobility from this discipline.
可持续性是非常重要的,因为它对人类及其努力有着不同的影响。城市交通就是其中一种情况,涉及城市内人员和货物的不同运输方式。城市交通是一项全球性挑战,因为城市人口、流动车辆和糟糕的空气质量不断增加,此外还对人们的福祉、平等和可达性等产生影响。改善城市机动性应涉及城市和社区的可持续性。从教育的角度来看,专业人士要求大学为这种挑战进行教育。因此,学生的相关能力需要在他们现在和未来的职业生涯中处理这些问题的替代方案。本研究提出以体验式学习为基础,为工业工程教育创造学习体验,将现实情境映射到学生的学习活动中。为此,本研究提供了一个可持续城市交通的概念框架,以发展对交通、可达性和连通性产生影响的学习经验。一个应用案例举例说明了该框架在墨西哥城移动冲突区域的使用。这项工作在将相关主题引入工业工程教育方面取得了进展,并有助于该学科对可持续城市交通的研究。
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引用次数: 1
Sustainability Performance of Rice Manufacturing in Nigerian Supply Chains 尼日利亚供应链中稻米生产的可持续性表现
O. O. Ojo, Satya Shah, S. Zigan, J. Orchard
The global battle of climate change is considered paramount, and one of the potential solutions to this could be the integration of sustainable practices at every level of operations in both manufacturing and service sectors. Adoption of sustainable practices is now of high importance in every industry, and various researchers have identified and percept sustainability as what every industry could consider ensuring a better future for better environment and prosperity within most sectors. Meanwhile, consideration of these sustainable practices within significant areas like food manufacturing industry will play a big role in improving the global environmental challenges and positively impact the economic and social aspect of most nations. This study, therefore, aims to evaluate sustainable food manufacturing supply chain environment proposing a set of Key Performance Indicators (KPIs) based on the triple bottom line of sustainability. The study carries out a survey seeking opinions from the experts in the industry and implements the use of common mean method to analyse and evaluate sustainability performance. The study ranks the performance by evaluating the triple bottom line of sustainability using the level of importance associated with the identified indicators of general food industry. The result identifies the top set of key performance indicators peculiar to rice manufacturing in Nigeria.
全球应对气候变化的斗争被认为是至关重要的,其中一个潜在的解决方案可能是在制造业和服务业的各个运营层面整合可持续实践。采用可持续实践现在在每个行业都非常重要,各种研究人员已经确定并认为可持续性是每个行业都可以考虑的,以确保大多数行业的更好环境和繁荣的更好未来。同时,在食品制造业等重要领域考虑这些可持续实践,将在改善全球环境挑战方面发挥重要作用,并对大多数国家的经济和社会方面产生积极影响。因此,本研究旨在评估可持续食品制造供应链环境,提出一套基于可持续性三重底线的关键绩效指标(kpi)。本研究进行了调查,征求了业内专家的意见,并采用共同均值法对可持续发展绩效进行了分析和评估。该研究通过使用与一般食品工业确定的指标相关的重要性水平来评估可持续性的三重底线,从而对绩效进行排名。该结果确定了尼日利亚大米制造业特有的一系列关键绩效指标。
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引用次数: 0
Signaling digitalisation through corporate websites: the effect on firm value 通过企业网站发出数字化信号:对企业价值的影响
Filippo Vitolla, M. Rubino, Anastasia Giakoumelou, Felice Petruzzella, Nicola Raimo
In the past decade, attention toward digitalisation and its positive effects on the ability of companies to create value has grown among both professionals and academics. Nevertheless, data related to the level of firm digitalisation is poorly captured by financial disclosure. As a consequence, corporate websites present the potential to represent an ideal communication channel to provide information on digitalisation for financial claimants. Despite the relevance of the topic, there is a lack of studies on the impact of digitalisation-related information, implicitly or explicitly provided on corporate websites, and its impact on firm value. This paper aims to fill such gap through a content analysis of digitalisation-related information of 114 corporate websites. Results demonstrate that information dissemination regarding corporate digitalisation processes through corporate websites can increase firm value. Concluding, this study contributes to existing literature by identifying a major effect of digitalisation and relevant information on firm performance.
在过去十年中,专业人士和学术界都越来越关注数字化及其对企业创造价值能力的积极影响。然而,财务披露很难捕捉到与企业数字化水平相关的数据。因此,企业网站有可能成为向财务索赔人提供数字化信息的理想沟通渠道。尽管这一主题具有相关性,但缺乏对企业网站上隐含或明确提供的数字化相关信息的影响及其对企业价值的影响的研究。本文旨在通过对114家企业网站数字化相关信息的内容分析来填补这一空白。结果表明,通过企业网站传播有关企业数字化进程的信息可以增加企业价值。最后,本研究通过确定数字化和相关信息对公司绩效的主要影响,对现有文献做出了贡献。
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引用次数: 2
Knowledge behaviors when the commons are at stake: Insights from the Covid-19 crisis 公地危在旦夕时的知识行为:来自Covid-19危机的见解
Francesca Ricciardi, A. Bertello, Canio Forliano, P. Bernardi
How do people’s beliefs on the likely system-level consequences of circulating a certain piece of knowledge influence those people’s knowledge behaviors? To address this question, we leverage the most recent developments of the theory of the commons as learning systems. According to this theory, people are strongly responsive to perceived threats to the commons they (may) benefit from, and strive to learn and respond accordingly. Through this theoretical lens, we analyze thick qualitative data (January-April 2020) from the Covid-19 crisis, which resulted in unprecedented visibility of commons-related knowledge behaviors. The contribution of this inductive study is fourfold. First, we identify a new emerging taxonomy of knowledge behaviors, including knowledge unleashing and knowledge curbing behaviors. Second, we identify a new emerging taxonomy of commons-related postures, that is, specific cognitive and behavioral attitudes that an individual may display about a certain commons. Third, we identify interesting emerging regularities in the relationships between specific commons-related postures and specific knowledge behaviors. Fourth, we show that the empirical data, analyzed in the light of the theory of the commons, strongly suggest disentangling knowledge behaviors from their consequences: for example, knowledge withholding proved far from being "intrinsically" counter-productive. We argue that these results open up promising research paths and opportunities for new knowledge management approaches in a wide range of organized and self-organizing contexts, such as innovation ecosystems, sustainability transitions, open innovation, or crisis management.
人们对传播某种知识可能产生的系统级后果的信念是如何影响这些人的知识行为的?为了解决这个问题,我们利用了公地理论作为学习系统的最新发展。根据这一理论,人们对感知到的对他们(可能)受益的公地的威胁有强烈的反应,并努力学习和做出相应的反应。通过这一理论视角,我们分析了2019冠状病毒病危机(2020年1月至4月)的大量定性数据,这导致了与公共相关的知识行为的前所未有的可见性。这个归纳研究的贡献有四个方面。首先,我们确定了一种新的知识行为分类,包括知识释放行为和知识抑制行为。其次,我们确定了一种新的公共相关姿势分类,即个体可能对某些公共表现出的特定认知和行为态度。第三,我们在特定的公共相关姿势和特定的知识行为之间的关系中发现了有趣的新规律。第四,我们表明,根据公地理论分析的经验数据强烈建议将知识行为与其后果分开:例如,知识隐瞒被证明远非“本质上”适得其反。我们认为,这些结果为创新生态系统、可持续性转型、开放式创新或危机管理等广泛的有组织和自组织背景下的新知识管理方法开辟了有希望的研究路径和机会。
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引用次数: 1
Knowledge, diffusion and interest towards blockchain technology in SMEs 中小企业对区块链技术的知识、传播和兴趣
Mouhcine Tallaki, E. Bracci, Riccardo Ievoli, Sonia Diplotti
Blockchain technology could can lead to radical changes by improving business model and process. Employing this technology in small and medium enterprises (SMEs) still represents a novel idea. Moreover, not much is actually known about the benefits brought by technology to SMEs. This research focuses on how SMEs perceive the new technology, in doing that we analyze the degree of knowledge, diffusion, and interest of the blockchain by SMEs. We designed and addresses a questionnaire to a sample of 300 SMEs in Italy. Results show that blockchain technology is quite well known, but the level of knowledge is quite limited. Moreover, the research reveals that the rate of adoption is very low. Regarding the interest to implement blockchain in the future results are optimistic.
区块链技术可以通过改善商业模式和流程来带来根本性的变化。在中小企业(SMEs)中使用这种技术仍然是一种新颖的想法。此外,人们对技术给中小企业带来的好处知之甚少。本研究的重点是中小企业如何看待这项新技术,在此过程中,我们分析了中小企业对区块链的知识程度、扩散程度和兴趣。我们设计了一份问卷,并对意大利300家中小企业进行了抽样调查。结果表明,区块链技术是相当知名的,但知识水平相当有限。此外,研究表明,采用率非常低。关于未来实施区块链的兴趣,结果是乐观的。
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引用次数: 0
Dynamic Group Formation with Suitability Constraints in large Social Networks 大型社会网络中具有适宜性约束的动态群体形成
Reshawn Ramjattan, Nicholas Hosein, Patrick Hosein, A. Knoesen
For people seeking to form a team for a specific purpose, like a side project or study group, challenges quickly arise once they have exhausted their social circle in the search for teammates. In the wake of the current pandemic, meeting new people that are right for a specific team is even more difficult than before due to the lack of in-person events. On social media platforms, users often have large networks of friends but have very few close personal relationships in them. So, posting on those to look for people that are compatible, share the same goal and are interested in the niche group, is being hopeful at best. We present a scalable framework for establishing small online groups that balances two objectives, making the best group recommendations to users and guiding group hosts to the best users for their group. We illustrate this framework using three use cases and evaluate a server-less implementation using a large social media dataset to simulate a production environment.
对于那些为了特定目的而组建团队的人来说,比如一个业余项目或学习小组,一旦他们在寻找队友的过程中耗尽了自己的社交圈,挑战就会很快出现。在当前的大流行之后,由于缺乏面对面的活动,结识适合特定团队的新人比以前更加困难。在社交媒体平台上,用户通常拥有庞大的朋友网络,但其中很少有亲密的个人关系。所以,在那些帖子上寻找那些兼容的人,分享相同的目标,对利基群体感兴趣,充其量是有希望的。我们提出了一个可扩展的框架,用于建立小型在线小组,平衡两个目标,向用户提供最佳小组推荐,并指导小组主持人为他们的小组找到最佳用户。我们使用三个用例来说明这个框架,并使用大型社交媒体数据集来评估无服务器实现,以模拟生产环境。
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引用次数: 1
A Hierarchical Blockchain of Things Network For Unified Carbon Emission Trading (HBUETS):A Conceptual Framework 用于统一碳排放交易(HBUETS)的分层物链网络:一个概念框架
Alia Al Sadawi, B. Madani, Sara Saboor, M. Ndiaye, G. Abu-Lebdeh
Climate change is a major issue that has serious disastrous implications on the environment, which if continues on the same pattern, will cause severe consequences. One of the leading causes of climate change is the emissions of harmful gases, especially CO2. In 1997 the Kyoto protocol was signed where 192 countries created a system that monetizes CO2 emissions with an aim to control them. A carbon trading scheme was signed by most countries, but the scheme fell short of its goals due to corruption, manipulation, and lack of integrity. This work presents an improved blockchain-based approach to achieve the objective of reducing carbon emissions. Blockchain’s distinct features such as security, immutability, transparency, traceability, and trust, make it a robust and reliable solution for the in-hand carbon trading market. Previous Blockchain-based proposals were not comprehensive, practical, applicable, or efficient enough to form an effective solution. This research addresses the current gaps and proposes a comprehensive framework that employs smart contracts in Blockchain of Things (BoT) to ensure integrity in the system and reach fair trade status that favors the environment over companies’ cost reductions and profit-making. The result is an optimized carbon emission trading framework, fully transparent with automated trading and control mechanisms.
气候变化是一个对环境具有严重灾难性影响的重大问题,如果继续以同样的方式发展下去,将会造成严重后果。造成气候变化的主要原因之一是有害气体的排放,尤其是二氧化碳。1997年,192个国家签署了《京都议定书》,建立了一个将二氧化碳排放货币化的体系,目的是控制它们。大多数国家都签署了碳交易计划,但由于腐败、操纵和缺乏诚信,该计划未能实现其目标。这项工作提出了一种改进的基于区块链的方法来实现减少碳排放的目标。区块链独特的特性,如安全性、不变性、透明度、可追溯性和可信度,使其成为手持碳交易市场的一个强大而可靠的解决方案。以前基于区块链的提案不够全面、实用、适用或高效,无法形成有效的解决方案。本研究解决了目前的差距,并提出了一个全面的框架,该框架在区块链物联网(BoT)中采用智能合约,以确保系统的完整性,并达到有利于环境而不是公司降低成本和盈利的公平贸易地位。其结果是一个优化的碳排放交易框架,具有完全透明的自动化交易和控制机制。
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引用次数: 7
期刊
2020 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)
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