Pub Date : 2022-04-17DOI: 10.1080/08911762.2022.2064385
M. Ju
Abstract Exploration and exploitation are key innovation strategies of foreign ventures operating in emerging markets. In this study, we focus on organizational ambidexterity, the simultaneous pursuit of exploration and exploitation, and examine the effects of the combined and balance dimensions of ambidexterity on performance in emerging markets. We further investigate which dimension, the combined or balance, foreign ventures should adopt with different levels of marketing capability and strategic flexibility. Using a survey of foreign ventures operating in manufacturing industries in China, we find that both dimensions of organizational ambidexterity have no direct effects on performance. However, marketing capability and strategic flexibility moderate the organizational ambidexterity–firm performance relationship. The combined dimension can foster performance when foreign ventures have high levels of marketing capability and strategic flexibility. Interestingly, the balance dimension of organizational ambidexterity profitably contributes to performance when foreign ventures possess low levels of marketing capability and strategic flexibility.
{"title":"Organizational Ambidexterity and Its Performance Implication of Foreign Ventures in an Emerging Market","authors":"M. Ju","doi":"10.1080/08911762.2022.2064385","DOIUrl":"https://doi.org/10.1080/08911762.2022.2064385","url":null,"abstract":"Abstract Exploration and exploitation are key innovation strategies of foreign ventures operating in emerging markets. In this study, we focus on organizational ambidexterity, the simultaneous pursuit of exploration and exploitation, and examine the effects of the combined and balance dimensions of ambidexterity on performance in emerging markets. We further investigate which dimension, the combined or balance, foreign ventures should adopt with different levels of marketing capability and strategic flexibility. Using a survey of foreign ventures operating in manufacturing industries in China, we find that both dimensions of organizational ambidexterity have no direct effects on performance. However, marketing capability and strategic flexibility moderate the organizational ambidexterity–firm performance relationship. The combined dimension can foster performance when foreign ventures have high levels of marketing capability and strategic flexibility. Interestingly, the balance dimension of organizational ambidexterity profitably contributes to performance when foreign ventures possess low levels of marketing capability and strategic flexibility.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"408 - 426"},"PeriodicalIF":0.0,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48647905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-02DOI: 10.1080/08911762.2022.2051157
Md. Al Amin
Abstract The study aims to explore the predictors of customers’ online shopping attitudes and their influence on customers’ e-satisfaction, behavioral intention, and continuance intention to use online shopping applications during coronavirus outbreaks. A unique integrated model was validated by incorporating the expectation-confirmation model, Health Belief Model, and technology acceptance model, along with psychological (i.e., perceived threats), situational (e.g., physical distance), and the interactive technological feedback-related variables (i.e., online review). The data were collected from 410 respondents and analyzed by Structural Equation Modeling using SMART PLS3. The results depicted that attitude is predicted by usefulness and ease of use, while the behavioral intention was predicted by online review, physical distance, perceived threats, ease of use, usefulness, and attitudes. Moreover, the customers’ expectation’s confirmation influences e-satisfaction and usefulness. Similarly, the ease of use, usefulness and attitudes, e-satisfaction, and intention predicted continuance intention. Besides, behavioral intention mediated the influence of online review, ease of use, usefulness, threats, and physical distance except attitudes on continuance intention. Finally, usefulness and e-satisfaction mediate the influence of confirmation on continuance intention. The study contributes to the existing literature integrating psychological, situational, and interactive technological feedback-related variables into expectation confirmation theory, Health Belief Model, and technology acceptance model.
{"title":"The Influence of Psychological, Situational and the Interactive Technological Feedback-Related Variables on Customers’ Technology Adoption to Use Online Shopping Applications","authors":"Md. Al Amin","doi":"10.1080/08911762.2022.2051157","DOIUrl":"https://doi.org/10.1080/08911762.2022.2051157","url":null,"abstract":"Abstract The study aims to explore the predictors of customers’ online shopping attitudes and their influence on customers’ e-satisfaction, behavioral intention, and continuance intention to use online shopping applications during coronavirus outbreaks. A unique integrated model was validated by incorporating the expectation-confirmation model, Health Belief Model, and technology acceptance model, along with psychological (i.e., perceived threats), situational (e.g., physical distance), and the interactive technological feedback-related variables (i.e., online review). The data were collected from 410 respondents and analyzed by Structural Equation Modeling using SMART PLS3. The results depicted that attitude is predicted by usefulness and ease of use, while the behavioral intention was predicted by online review, physical distance, perceived threats, ease of use, usefulness, and attitudes. Moreover, the customers’ expectation’s confirmation influences e-satisfaction and usefulness. Similarly, the ease of use, usefulness and attitudes, e-satisfaction, and intention predicted continuance intention. Besides, behavioral intention mediated the influence of online review, ease of use, usefulness, threats, and physical distance except attitudes on continuance intention. Finally, usefulness and e-satisfaction mediate the influence of confirmation on continuance intention. The study contributes to the existing literature integrating psychological, situational, and interactive technological feedback-related variables into expectation confirmation theory, Health Belief Model, and technology acceptance model.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"384 - 407"},"PeriodicalIF":0.0,"publicationDate":"2022-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49238275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-17DOI: 10.1080/08911762.2022.2051156
A. Razzak, Salman Yousaf
Abstract Drawing on theoretical streams of compensatory control theory, regulatory focus theory, and cognitive load theory, this study proposes and validates a model to illustrate the underlying mechanism of panic buying behavior in an online context during the COVID-19 pandemic. Building on the scholarly research on compensatory control theory, regulatory focus theory, and cognitive load theory, this study is one of the preliminary attempts to investigate the relationship between consumer’s perceived resilience and vulnerability with COVID-19 threat perceptions and panic buying. This paper also provides a novel empirical inquiry into the moderating role of COVID-19 conspiracy beliefs. Using an online survey, a total of 395 usable responses were collected. The data were collected during the lockdown imposed in May-June 2021 in Pakistan after the country was hit with the second wave of the COVID-19 pandemic. Overall findings signaled that resilient consumers perceived a lesser threat of COVID-19 as compared to vulnerable consumers, and consequently, panic buying disposition was more prevalent among the vulnerable consumers. COVID-19 conspiracy beliefs exhibited significant interaction effects. The implications for the e-commerce sector in general and online retailers, mainly, are discussed regarding panic buying and personality type of consumers.
{"title":"Perceived Resilience and Vulnerability during the Pandemic-Infused Panic Buying and the Role of COVID Conspiracy Beliefs. Evidence from Pakistan","authors":"A. Razzak, Salman Yousaf","doi":"10.1080/08911762.2022.2051156","DOIUrl":"https://doi.org/10.1080/08911762.2022.2051156","url":null,"abstract":"Abstract Drawing on theoretical streams of compensatory control theory, regulatory focus theory, and cognitive load theory, this study proposes and validates a model to illustrate the underlying mechanism of panic buying behavior in an online context during the COVID-19 pandemic. Building on the scholarly research on compensatory control theory, regulatory focus theory, and cognitive load theory, this study is one of the preliminary attempts to investigate the relationship between consumer’s perceived resilience and vulnerability with COVID-19 threat perceptions and panic buying. This paper also provides a novel empirical inquiry into the moderating role of COVID-19 conspiracy beliefs. Using an online survey, a total of 395 usable responses were collected. The data were collected during the lockdown imposed in May-June 2021 in Pakistan after the country was hit with the second wave of the COVID-19 pandemic. Overall findings signaled that resilient consumers perceived a lesser threat of COVID-19 as compared to vulnerable consumers, and consequently, panic buying disposition was more prevalent among the vulnerable consumers. COVID-19 conspiracy beliefs exhibited significant interaction effects. The implications for the e-commerce sector in general and online retailers, mainly, are discussed regarding panic buying and personality type of consumers.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"368 - 383"},"PeriodicalIF":0.0,"publicationDate":"2022-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47303753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-20DOI: 10.1080/08911762.2022.2037806
O. Al-kwifi, P. Koku, Allam K. Abu Farha, Salem Mohamed Al Halbadi
Abstract Ethics have a significant influence on business practices and consumption behavior. This influence is increasing as evidenced in the growing global demand for ethical products, particularly Halal products. We, in this study, use the functional Magnetic Resonance Imaging (fMRI) technique to investigate consumers’ reaction to advertising messages of ethical products, specifically Halal products. We used a blocked design approach to measure brain activities when consumers are presented with images of Halal and non-Halal food products. The level of brain activation in the ventromedial prefrontal cortex (vmPFC) increased significantly for Muslim participants (9.51) compared to non-Muslims participants (2.94), when both groups were presented with Halal images. The elevated activity in the vmPFC of Muslim consumers in this study supports the hypothesis that ethical obligations significantly impact the consumption behavior of Muslims. Furthermore, the fact that the reaction of Muslims to images of Halal foods results in elevated activities in the vmPFC suggests that their reaction is cerebral instead of emotional. The results of this study suggest that, to improve their chances of success in Muslim markets, marketing managers of multinational companies should use advertising messages that 1) highlight the ethical dimensions of their offerings, and 2) use cognitive instead emotional appeals.
{"title":"Do Islamic Ethics Influence Consumers’ Reaction to Advertising Messages of Certain Foods? Tracking Consumers’ Reaction Using fMRI Technology","authors":"O. Al-kwifi, P. Koku, Allam K. Abu Farha, Salem Mohamed Al Halbadi","doi":"10.1080/08911762.2022.2037806","DOIUrl":"https://doi.org/10.1080/08911762.2022.2037806","url":null,"abstract":"Abstract Ethics have a significant influence on business practices and consumption behavior. This influence is increasing as evidenced in the growing global demand for ethical products, particularly Halal products. We, in this study, use the functional Magnetic Resonance Imaging (fMRI) technique to investigate consumers’ reaction to advertising messages of ethical products, specifically Halal products. We used a blocked design approach to measure brain activities when consumers are presented with images of Halal and non-Halal food products. The level of brain activation in the ventromedial prefrontal cortex (vmPFC) increased significantly for Muslim participants (9.51) compared to non-Muslims participants (2.94), when both groups were presented with Halal images. The elevated activity in the vmPFC of Muslim consumers in this study supports the hypothesis that ethical obligations significantly impact the consumption behavior of Muslims. Furthermore, the fact that the reaction of Muslims to images of Halal foods results in elevated activities in the vmPFC suggests that their reaction is cerebral instead of emotional. The results of this study suggest that, to improve their chances of success in Muslim markets, marketing managers of multinational companies should use advertising messages that 1) highlight the ethical dimensions of their offerings, and 2) use cognitive instead emotional appeals.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"349 - 367"},"PeriodicalIF":0.0,"publicationDate":"2022-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44151373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The purpose of this study is to examine the antecedents of customers’ continuance intention to use mobile banking services applications (MBSAs) during the COVID-19 pandemic. Grounding on the Technology Acceptance Model, Theory of Planned Behavior, and Cognitive Load Theory, an integrated conceptual framework was proposed and tested incorporating psychological factors (i.e., cyberchondria, perceived anxiety) and situational factors (i.e., social distance, institutional support). Data were collected from 250 rural customers and analyzed with Structural Equation Modeling. The results showed that subjective norms, perceived ease of use, social distance, attitudes, cyberchondria, and institutional support influenced users’ continuance intention. Moreover, the results showed that perceived anxiety, subjective norms, perceived ease of use, and perceived usefulness influenced users’ attitudes. Besides, the findings suggested that attitudes mediate the influence of subjective norms, usefulness, ease of use, and social distance on users’ intention. This study is unique in terms of investigating pandemic-specific psychological and situational factors in explaining consumers’ continuance intention. Therefore, the service providers and professionals should be cautious in designing MBSAs so that consumers’ usage behaviors may not vary during an unprecedented situation (e.g., COVID-19). The theoretical and practical implications were discussed.
{"title":"Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic","authors":"Md. Al Amin, Md. Shamsul Arefin, Md. Shariful Alam, Tareq Rasul","doi":"10.1080/08911762.2021.2018750","DOIUrl":"https://doi.org/10.1080/08911762.2021.2018750","url":null,"abstract":"Abstract The purpose of this study is to examine the antecedents of customers’ continuance intention to use mobile banking services applications (MBSAs) during the COVID-19 pandemic. Grounding on the Technology Acceptance Model, Theory of Planned Behavior, and Cognitive Load Theory, an integrated conceptual framework was proposed and tested incorporating psychological factors (i.e., cyberchondria, perceived anxiety) and situational factors (i.e., social distance, institutional support). Data were collected from 250 rural customers and analyzed with Structural Equation Modeling. The results showed that subjective norms, perceived ease of use, social distance, attitudes, cyberchondria, and institutional support influenced users’ continuance intention. Moreover, the results showed that perceived anxiety, subjective norms, perceived ease of use, and perceived usefulness influenced users’ attitudes. Besides, the findings suggested that attitudes mediate the influence of subjective norms, usefulness, ease of use, and social distance on users’ intention. This study is unique in terms of investigating pandemic-specific psychological and situational factors in explaining consumers’ continuance intention. Therefore, the service providers and professionals should be cautious in designing MBSAs so that consumers’ usage behaviors may not vary during an unprecedented situation (e.g., COVID-19). The theoretical and practical implications were discussed.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"324 - 347"},"PeriodicalIF":0.0,"publicationDate":"2022-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45637213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-29DOI: 10.1080/08911762.2021.2009609
P. Harikrishnan, P. Dewani, Abhishek Behl
Abstract Marketers use scarcity promotions to increase the sales by increasing the value of the products and services for the customers. These scarcity promotions create the value of the offerings but trigger competition among consumers to secure the limited quantity product, which in-turn leads to aggression among consumers. Scarcity promotions of Big Billion Day (India), Boxing Days (UK) and Black Fridays in the US point to negative sentiments, scary moments, verbal and physical abuse, violence and even incidents of shooting leading to death. Such negative emotions are neglected as an object of research. Prior literature on the dark side of scarcity promotions affirmed the presence of aggression in general. This research advances a step further by (i) highlighting the presence of: “Instrumental Aggression” than generic aggression (ii) providing a conceptual framework of effect of scarcity promotions on consumer behavior and equity restoration, and (iii) defining aggression in consumption context. The study uncovers the underlying causal mechanism behind aggression and provides recommendations for firms to inhibit aggression among consumers triggered because of scarcity promotions.
{"title":"Scarcity Promotions and Consumer Aggressions: A Theoretical Framework","authors":"P. Harikrishnan, P. Dewani, Abhishek Behl","doi":"10.1080/08911762.2021.2009609","DOIUrl":"https://doi.org/10.1080/08911762.2021.2009609","url":null,"abstract":"Abstract Marketers use scarcity promotions to increase the sales by increasing the value of the products and services for the customers. These scarcity promotions create the value of the offerings but trigger competition among consumers to secure the limited quantity product, which in-turn leads to aggression among consumers. Scarcity promotions of Big Billion Day (India), Boxing Days (UK) and Black Fridays in the US point to negative sentiments, scary moments, verbal and physical abuse, violence and even incidents of shooting leading to death. Such negative emotions are neglected as an object of research. Prior literature on the dark side of scarcity promotions affirmed the presence of aggression in general. This research advances a step further by (i) highlighting the presence of: “Instrumental Aggression” than generic aggression (ii) providing a conceptual framework of effect of scarcity promotions on consumer behavior and equity restoration, and (iii) defining aggression in consumption context. The study uncovers the underlying causal mechanism behind aggression and provides recommendations for firms to inhibit aggression among consumers triggered because of scarcity promotions.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"306 - 323"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43026536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-08DOI: 10.1080/08911762.2021.1980932
M. Rana, Nilesh Arora
Abstract With the growing usage of the internet and smartphones, social media platforms have become essential marketing and advertising tools in the present times. Marketing practitioners have been invariably using various social media platforms to promote their products and alter consumer attitudes and buying behavior toward their brands. However, planning a compelling and rewarding social media advertising campaign is challenging in a highly cluttered and competitive market scenario. Thus, the present study tries to predict consumer attitude and purchase intentions based on an integrated approach wherein six important antecedents have been identified from the literature: informativeness, hedonic value, interactivity, trustworthiness, perceived relevance, and emotional appeal. The study also explores the moderating role of corporate reputation, privacy concerns, and intrusiveness concerns on the association between social media advertising antecedents and consumer attitude toward social media advertisements. The results of structural equation modeling primarily supported the influences of critical social media antecedents on consumer attitude except trustworthiness. Findings also observed a considerable impact of consumer attitude toward social media advertising on buying intentions. Corporate reputation, privacy concerns, and intrusiveness concerns also play a vital role in moderating the association between some of the social media antecedents and consumer attitudes toward social media advertising. The study offers substantial theoretical and practical contributions in the social media marketing domain.
{"title":"How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness","authors":"M. Rana, Nilesh Arora","doi":"10.1080/08911762.2021.1980932","DOIUrl":"https://doi.org/10.1080/08911762.2021.1980932","url":null,"abstract":"Abstract With the growing usage of the internet and smartphones, social media platforms have become essential marketing and advertising tools in the present times. Marketing practitioners have been invariably using various social media platforms to promote their products and alter consumer attitudes and buying behavior toward their brands. However, planning a compelling and rewarding social media advertising campaign is challenging in a highly cluttered and competitive market scenario. Thus, the present study tries to predict consumer attitude and purchase intentions based on an integrated approach wherein six important antecedents have been identified from the literature: informativeness, hedonic value, interactivity, trustworthiness, perceived relevance, and emotional appeal. The study also explores the moderating role of corporate reputation, privacy concerns, and intrusiveness concerns on the association between social media advertising antecedents and consumer attitude toward social media advertisements. The results of structural equation modeling primarily supported the influences of critical social media antecedents on consumer attitude except trustworthiness. Findings also observed a considerable impact of consumer attitude toward social media advertising on buying intentions. Corporate reputation, privacy concerns, and intrusiveness concerns also play a vital role in moderating the association between some of the social media antecedents and consumer attitudes toward social media advertising. The study offers substantial theoretical and practical contributions in the social media marketing domain.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"248 - 267"},"PeriodicalIF":0.0,"publicationDate":"2021-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47877197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-07DOI: 10.1080/08911762.2021.1996670
Swetarupa Chatterjee, Naman Sreen, Pradip H. Sadarangani, Bidyut Jyoti Gogoi
Abstract The gap between concern for the environmental degradation and green purchase intention has been pointed previously in the literature. This gap is concerning and must be addressed to boost green product sales. This study adapts the behavioral reasoning theory (BRT) to address the attitude-intention gap. This study develops a framework to examine the impact of green consumption value, reasons for purchasing green products and reasons against purchasing green products on consumer attitude toward green product and green purchase intention. A cross-sectional survey was filled by 322 respondents from India. The findings indicate that green consumption value positively associate with reasons for purchasing green products, and attitude toward green products, which, in turn, has a positive effect on green purchase intention. Reasons for purchasing green product has a positive impact on attitude toward green products and green purchase intention. Reasons against purchasing green products do not mediate the relationship between green consumption value and green purchase intention, and also do not have direct influence on attitude toward green products and green purchase intention. The findings of the study provide theoretical and managerial implications that can benefit academicians and practitioners.
{"title":"Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective","authors":"Swetarupa Chatterjee, Naman Sreen, Pradip H. Sadarangani, Bidyut Jyoti Gogoi","doi":"10.1080/08911762.2021.1996670","DOIUrl":"https://doi.org/10.1080/08911762.2021.1996670","url":null,"abstract":"Abstract The gap between concern for the environmental degradation and green purchase intention has been pointed previously in the literature. This gap is concerning and must be addressed to boost green product sales. This study adapts the behavioral reasoning theory (BRT) to address the attitude-intention gap. This study develops a framework to examine the impact of green consumption value, reasons for purchasing green products and reasons against purchasing green products on consumer attitude toward green product and green purchase intention. A cross-sectional survey was filled by 322 respondents from India. The findings indicate that green consumption value positively associate with reasons for purchasing green products, and attitude toward green products, which, in turn, has a positive effect on green purchase intention. Reasons for purchasing green product has a positive impact on attitude toward green products and green purchase intention. Reasons against purchasing green products do not mediate the relationship between green consumption value and green purchase intention, and also do not have direct influence on attitude toward green products and green purchase intention. The findings of the study provide theoretical and managerial implications that can benefit academicians and practitioners.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"285 - 305"},"PeriodicalIF":0.0,"publicationDate":"2021-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45389245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-19DOI: 10.1080/08911762.2021.1953663
Yanjiao Yang, Carlyle A. J. Farrell, Xiaohua Lin
Abstract The authors examine if need for cognition predisposes consumers to take positions concerning economic nationalism and the role cosmopolitanism might play in the process, especially when consumers experience attitudinal ambivalence. Prior research has focused on need for cognition as a moderating variable in attitude process. The present study departs from this tradition, asking if need for cognition might be associated with the likelihood of attitude formation, independent of the direction of an attitude. The hypotheses are tested using structural equation modeling. The authors identify two distinct factors in the original scale of need for cognition - cognitive appreciation and cognitive sophistication. Increased appreciation for cognitive activities is negatively associated with consumer economic nationalism. In contrast, increased cognitive sophistication has no direct impact on the likelihood of holding economic nationalistic views or committing to economic nationalistic behavior, but would decrease the likelihood of holding economic nationalistic views through a positive impact on cosmopolitanism. Implications for global marketing theory and practice are discussed.
{"title":"Antecedents of Consumer Economic Nationalism: The Role of Need for Cognition and Cosmopolitanism","authors":"Yanjiao Yang, Carlyle A. J. Farrell, Xiaohua Lin","doi":"10.1080/08911762.2021.1953663","DOIUrl":"https://doi.org/10.1080/08911762.2021.1953663","url":null,"abstract":"Abstract The authors examine if need for cognition predisposes consumers to take positions concerning economic nationalism and the role cosmopolitanism might play in the process, especially when consumers experience attitudinal ambivalence. Prior research has focused on need for cognition as a moderating variable in attitude process. The present study departs from this tradition, asking if need for cognition might be associated with the likelihood of attitude formation, independent of the direction of an attitude. The hypotheses are tested using structural equation modeling. The authors identify two distinct factors in the original scale of need for cognition - cognitive appreciation and cognitive sophistication. Increased appreciation for cognitive activities is negatively associated with consumer economic nationalism. In contrast, increased cognitive sophistication has no direct impact on the likelihood of holding economic nationalistic views or committing to economic nationalistic behavior, but would decrease the likelihood of holding economic nationalistic views through a positive impact on cosmopolitanism. Implications for global marketing theory and practice are discussed.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"148 - 168"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47731005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1080/08911762.2021.1983686
Marc Arul Weissmann, Rodney Lim Thiam Hock
ABSTRACT Lack of product availability is cited in the literature as a major factor that prevents consumers from purchasing sustainable products. Yet, little empirical research exists to document the potential behavioral consequences that result from lack of product availability, such as when consumers intend to purchase sustainable products but none are immediately available (see intention-behavior gap). Based on a survey of 630 consumers, this study examines how product availability affects consumer purchase intention for sustainable products within a behavior-intention model. The alternative mode of product acquisition, online rental, is offered to consumers to assess its moderating effect on purchase intention when the product is not physically available at the point-of-sale (POS). Using an experimental research design, we find that consumer purchase intention is positively affected by product availability. Additionally, rental is found to be an ineffective moderator, as consumers prefer traditional ownership over partial ownership when considering the purchase of sustainable products.
{"title":"Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention","authors":"Marc Arul Weissmann, Rodney Lim Thiam Hock","doi":"10.1080/08911762.2021.1983686","DOIUrl":"https://doi.org/10.1080/08911762.2021.1983686","url":null,"abstract":"ABSTRACT Lack of product availability is cited in the literature as a major factor that prevents consumers from purchasing sustainable products. Yet, little empirical research exists to document the potential behavioral consequences that result from lack of product availability, such as when consumers intend to purchase sustainable products but none are immediately available (see intention-behavior gap). Based on a survey of 630 consumers, this study examines how product availability affects consumer purchase intention for sustainable products within a behavior-intention model. The alternative mode of product acquisition, online rental, is offered to consumers to assess its moderating effect on purchase intention when the product is not physically available at the point-of-sale (POS). Using an experimental research design, we find that consumer purchase intention is positively affected by product availability. Additionally, rental is found to be an ineffective moderator, as consumers prefer traditional ownership over partial ownership when considering the purchase of sustainable products.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"269 - 284"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49020494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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