Pub Date : 2021-09-28DOI: 10.1080/08911762.2021.1980640
Md. Al Amin, Md. Shamsul Arefin, S.M. Imran Hossain, Md. Rakibul Islam, Nayeem Sultana, M. Hossain
Abstract The study aims at determining the predictors of mobile grocery shopping applications (MGSAs) acceptance and their impact on behavioral intention to use MGSA during COVID-19 outbreaks. Based on the technology acceptance model and theory of planned behavior, we analyzed the influence of social distancing, fear of COVID-19, subjective norms, shopping attitudes, ease of use, usefulness on behavioral intention to use MGSAs. Data were collected from 565 users and analyzed with structured equation modeling (SEM) using SMART PLS 3 software. Findings depicted that shopping attitudes were predicted by subjective norms, ease of use, and usefulness. In contrast, behavioral intention is predicted by subjective norms, attitudes, ease of use, usefulness, fear of COVID-19, and social distancing. The study contributes to the extant literature incorporating fear of COVID-19 and social distancing as psychological and situational variables into the technology acceptance model and theory of planned behavior, which may guide the marketing practitioners to promote online sales in an unprecedented situation.
{"title":"Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic","authors":"Md. Al Amin, Md. Shamsul Arefin, S.M. Imran Hossain, Md. Rakibul Islam, Nayeem Sultana, M. Hossain","doi":"10.1080/08911762.2021.1980640","DOIUrl":"https://doi.org/10.1080/08911762.2021.1980640","url":null,"abstract":"Abstract The study aims at determining the predictors of mobile grocery shopping applications (MGSAs) acceptance and their impact on behavioral intention to use MGSA during COVID-19 outbreaks. Based on the technology acceptance model and theory of planned behavior, we analyzed the influence of social distancing, fear of COVID-19, subjective norms, shopping attitudes, ease of use, usefulness on behavioral intention to use MGSAs. Data were collected from 565 users and analyzed with structured equation modeling (SEM) using SMART PLS 3 software. Findings depicted that shopping attitudes were predicted by subjective norms, ease of use, and usefulness. In contrast, behavioral intention is predicted by subjective norms, attitudes, ease of use, usefulness, fear of COVID-19, and social distancing. The study contributes to the extant literature incorporating fear of COVID-19 and social distancing as psychological and situational variables into the technology acceptance model and theory of planned behavior, which may guide the marketing practitioners to promote online sales in an unprecedented situation.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"228 - 247"},"PeriodicalIF":0.0,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45185667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-28DOI: 10.1080/08911762.2021.1939470
Haeran Jae, Devon DelVecchio
Abstract This research investigates how aliterate consumers process drug risk information. An experimental approach and 398 participants were employed to assess the effects of manipulating drug risk presentation format. When drug risk information is presented in paragraph form, highly consumer aliterate individuals display lower levels of drug risk comprehension and different levels of perceived drug risk than their less-consumer aliterate peers. Providing the same information in a bullet format attenuated consumer aliteracy driven differences in comprehension and eliminated differences in perceived drug risk. These results hold important ethical implications regarding how risk information is disclosed in direct-to-consumer pharmaceutical advertising.
{"title":"Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising","authors":"Haeran Jae, Devon DelVecchio","doi":"10.1080/08911762.2021.1939470","DOIUrl":"https://doi.org/10.1080/08911762.2021.1939470","url":null,"abstract":"Abstract This research investigates how aliterate consumers process drug risk information. An experimental approach and 398 participants were employed to assess the effects of manipulating drug risk presentation format. When drug risk information is presented in paragraph form, highly consumer aliterate individuals display lower levels of drug risk comprehension and different levels of perceived drug risk than their less-consumer aliterate peers. Providing the same information in a bullet format attenuated consumer aliteracy driven differences in comprehension and eliminated differences in perceived drug risk. These results hold important ethical implications regarding how risk information is disclosed in direct-to-consumer pharmaceutical advertising.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"115 - 132"},"PeriodicalIF":0.0,"publicationDate":"2021-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48487957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-20DOI: 10.1080/08911762.2021.1949084
Yam B. Limbu, B. Huhmann
Abstract This systematic review of cross-disciplinary peer-reviewed quantitative research into pharmaceutical marketing ethical issues from 1990 to 2021 reveals a focus on direct-to-consumer advertising and physician-directed promotion. This review documents inconsistent findings across studies due to discrepancies and limitations in research designs, study populations, sampling procedures, and analytical approaches as well as discipline-specific biases and normative ethical ideologies. We present a comprehensive taxonomy of ethical issues from the systematic review, additional scholarly and industry publications, and expert interviews. We recommend that future research test causal inferences, use rigorous research designs, explore under-researched topics, resolve conflicting findings, and incorporate ethical theories.
{"title":"Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda","authors":"Yam B. Limbu, B. Huhmann","doi":"10.1080/08911762.2021.1949084","DOIUrl":"https://doi.org/10.1080/08911762.2021.1949084","url":null,"abstract":"Abstract This systematic review of cross-disciplinary peer-reviewed quantitative research into pharmaceutical marketing ethical issues from 1990 to 2021 reveals a focus on direct-to-consumer advertising and physician-directed promotion. This review documents inconsistent findings across studies due to discrepancies and limitations in research designs, study populations, sampling procedures, and analytical approaches as well as discipline-specific biases and normative ethical ideologies. We present a comprehensive taxonomy of ethical issues from the systematic review, additional scholarly and industry publications, and expert interviews. We recommend that future research test causal inferences, use rigorous research designs, explore under-researched topics, resolve conflicting findings, and incorporate ethical theories.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"1 - 20"},"PeriodicalIF":0.0,"publicationDate":"2021-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46030150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-20DOI: 10.1080/08911762.2021.1958971
Manveer Mann, Whitney Ginder, Sang-Eun Byun
Abstract We examined public reactions to the U.S. House vote to decriminalize cannabis at the federal level. Using Twitter data, we analyzed public sentiment, top hashtags used, and underlying themes in the discourse. Users with a wide range of profiles were engaged in this chatter, predominantly expressing positive sentiment with various thematic hashtags. The conversations were centered around five major topics: commentary on the House vote, legalization impediment in the Senate, expungement of marijuana-related criminal records, medical use of marijuana, and social and economic impact of the bill. We discussed ethical and regulatory implications for retailing and marketing.
{"title":"Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing","authors":"Manveer Mann, Whitney Ginder, Sang-Eun Byun","doi":"10.1080/08911762.2021.1958971","DOIUrl":"https://doi.org/10.1080/08911762.2021.1958971","url":null,"abstract":"Abstract We examined public reactions to the U.S. House vote to decriminalize cannabis at the federal level. Using Twitter data, we analyzed public sentiment, top hashtags used, and underlying themes in the discourse. Users with a wide range of profiles were engaged in this chatter, predominantly expressing positive sentiment with various thematic hashtags. The conversations were centered around five major topics: commentary on the House vote, legalization impediment in the Senate, expungement of marijuana-related criminal records, medical use of marijuana, and social and economic impact of the bill. We discussed ethical and regulatory implications for retailing and marketing.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"57 - 75"},"PeriodicalIF":0.0,"publicationDate":"2021-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46820318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-16DOI: 10.1080/08911762.2021.1968555
José I. Rojas-Méndez, Julia Kolotylo
Abstract This study’s purpose is four-fold: (1) To test the nomological validity of the X-Scale; (2) To assess the bi-dimensionality of the consumer xenocentrism construct in a new geographical setting; (3) To determine the predictive validity of consumer xenocentrism on the willingness to buy foreign-made products and preferences for foreign brands; and (4) To analyze the relationship between consumer xenocentrism and demographics variables. The conceptualization of this research is based on System Justification Theory and Social Dominance Theory. The study was carried out across Russia employing an online survey. Results support the bi-dimensionality of the X-Scale, and indicate that consumer xenocentrism is negatively related to the consumer disposition of ethnocentrism and positively with cosmopolitanism. The X-scale explains significantly more variance on foreign brand preferences than its related consumer dispositions. In addition, consumer xenocentrism is manifested toward preferences for products and brands coming from developed countries instead of developing or transitional ones. Russian consumers are xenocentric, and the ones significantly scoring higher in this construct are males and those speaking more than one language. These results lead to a discussion of the nature of Russian consumer xenocentrism and its potential managerial implications.
{"title":"Why Do Russian Consumers Prefer Foreign-Made Products and Brands?","authors":"José I. Rojas-Méndez, Julia Kolotylo","doi":"10.1080/08911762.2021.1968555","DOIUrl":"https://doi.org/10.1080/08911762.2021.1968555","url":null,"abstract":"Abstract This study’s purpose is four-fold: (1) To test the nomological validity of the X-Scale; (2) To assess the bi-dimensionality of the consumer xenocentrism construct in a new geographical setting; (3) To determine the predictive validity of consumer xenocentrism on the willingness to buy foreign-made products and preferences for foreign brands; and (4) To analyze the relationship between consumer xenocentrism and demographics variables. The conceptualization of this research is based on System Justification Theory and Social Dominance Theory. The study was carried out across Russia employing an online survey. Results support the bi-dimensionality of the X-Scale, and indicate that consumer xenocentrism is negatively related to the consumer disposition of ethnocentrism and positively with cosmopolitanism. The X-scale explains significantly more variance on foreign brand preferences than its related consumer dispositions. In addition, consumer xenocentrism is manifested toward preferences for products and brands coming from developed countries instead of developing or transitional ones. Russian consumers are xenocentric, and the ones significantly scoring higher in this construct are males and those speaking more than one language. These results lead to a discussion of the nature of Russian consumer xenocentrism and its potential managerial implications.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"208 - 227"},"PeriodicalIF":0.0,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44639226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-18DOI: 10.1080/08911762.2021.1958277
Jorge Vera-Martínez, Alejandro Alvarado-Herrera, Rafael Currás-Pérez
Abstract The present study assesses the relationship between the dimensions of perceived corporate social responsibility (PCSR) and consumer perceptions about a brand. The approach taken herein for PCSR is based on the sustain-centric paradigm. Under this model, PCSR comprises three dimensions: economic, social, and environmental. Accordingly, a system of 11 hypotheses embedded in a conceptual framework is proposed and empirically tested. Measurements for the constructs in the hypotheses are assessed using a structured questionnaire with 521 respondents. The participants evaluated the brands of two major companies in Mexico. Path structural equation modeling is used to test the hypotheses. The results show that, of the three dimensions of PCSR, only economic and social dimensions affect variables related to brand perceptions. The proposed model suggests an explanatory power over attitude toward a brand through firm credibility, brand identification, and perceived functional value. The results imply that consumers disregard firm environmental responsibility when evaluating brands despite growing social efforts attempting to encourage environmental consciousness.
{"title":"Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?","authors":"Jorge Vera-Martínez, Alejandro Alvarado-Herrera, Rafael Currás-Pérez","doi":"10.1080/08911762.2021.1958277","DOIUrl":"https://doi.org/10.1080/08911762.2021.1958277","url":null,"abstract":"Abstract The present study assesses the relationship between the dimensions of perceived corporate social responsibility (PCSR) and consumer perceptions about a brand. The approach taken herein for PCSR is based on the sustain-centric paradigm. Under this model, PCSR comprises three dimensions: economic, social, and environmental. Accordingly, a system of 11 hypotheses embedded in a conceptual framework is proposed and empirically tested. Measurements for the constructs in the hypotheses are assessed using a structured questionnaire with 521 respondents. The participants evaluated the brands of two major companies in Mexico. Path structural equation modeling is used to test the hypotheses. The results show that, of the three dimensions of PCSR, only economic and social dimensions affect variables related to brand perceptions. The proposed model suggests an explanatory power over attitude toward a brand through firm credibility, brand identification, and perceived functional value. The results imply that consumers disregard firm environmental responsibility when evaluating brands despite growing social efforts attempting to encourage environmental consciousness.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"193 - 207"},"PeriodicalIF":0.0,"publicationDate":"2021-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49443832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-06DOI: 10.1080/08911762.2021.1956665
Risqo M. Wahid, M. Gunarto
Abstract This study aims to investigate the effects of nonverbal information, verbal information, and content characteristics on social media engagement (i.e., likes and comments). The dataset comprised 486 posts, 373,235 likes, and 6,933 comments from 19 universities’ Instagram accounts in Indonesia. The results confirm that publishing content in carousel formats or sharing achievement can improve likes. Also, embedding questions in posts or sharing informational content can enhance likes and comments. The findings further show that transactional posts (i.e., competition and promotion) reduce likes. Moreover, rational content (i.e., coverage and holiday) decreases both likes and comments. Theoretical and practical implications are discussed.
{"title":"Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market","authors":"Risqo M. Wahid, M. Gunarto","doi":"10.1080/08911762.2021.1956665","DOIUrl":"https://doi.org/10.1080/08911762.2021.1956665","url":null,"abstract":"Abstract This study aims to investigate the effects of nonverbal information, verbal information, and content characteristics on social media engagement (i.e., likes and comments). The dataset comprised 486 posts, 373,235 likes, and 6,933 comments from 19 universities’ Instagram accounts in Indonesia. The results confirm that publishing content in carousel formats or sharing achievement can improve likes. Also, embedding questions in posts or sharing informational content can enhance likes and comments. The findings further show that transactional posts (i.e., competition and promotion) reduce likes. Moreover, rational content (i.e., coverage and holiday) decreases both likes and comments. Theoretical and practical implications are discussed.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"35 1","pages":"169 - 191"},"PeriodicalIF":0.0,"publicationDate":"2021-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46488805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Global Competitors","authors":"K. Gillespie, K. Swan","doi":"10.4324/9781003141709-6","DOIUrl":"https://doi.org/10.4324/9781003141709-6","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82722552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Global Markets","authors":"K. Gillespie, K. Swan","doi":"10.2307/j.ctt21kk2sh","DOIUrl":"https://doi.org/10.2307/j.ctt21kk2sh","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78628561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-02DOI: 10.4324/9781003141709-11
K. Gillespie, K. Swan
{"title":"Global Strategies for Services, Brands, and Social Marketing","authors":"K. Gillespie, K. Swan","doi":"10.4324/9781003141709-11","DOIUrl":"https://doi.org/10.4324/9781003141709-11","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"140 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77519206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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