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代谢工程改造大肠杆菌生产橙花醇和乙酸橙花酯 代谢工程改造大肠杆菌生产橙花醇和乙酸橙花酯
Pub Date : 2020-01-01 DOI: 10.27131/d.cnki.ghugc.2020.001100
宗朕
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引用次数: 0
豆粕固态发酵及其蛋白乳化特性研究 豆粕固态发酵及其蛋白乳化特性研究
Pub Date : 2020-01-01 DOI: 10.27131/d.cnki.ghugc.2020.000984
张梦媛
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引用次数: 0
亲水胶体对含脂食品晚期糖基化终末产物的形成研究 亲水胶体对含脂食品晚期糖基化终末产物的形成研究
Pub Date : 2019-01-01 DOI: 10.27131/d.cnki.ghugc.2019.000093
李茜
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引用次数: 0
分枝杆菌转化植物甾醇途径关键酶鉴定与应用 分枝杆菌转化植物甾醇途径关键酶鉴定与应用
Pub Date : 2019-01-01 DOI: 10.27131/d.cnki.ghugc.2019.000179
王宏伟
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引用次数: 0
原花青素抑制晚期糖基化终末产物形成和吸收的分子作用机制研究 原花青素抑制晚期糖基化终末产物形成和吸收的分子作用机制研究
Pub Date : 2019-01-01 DOI: 10.27131/d.cnki.ghugc.2019.000220
陈媛媛
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引用次数: 0
玉米蛋白深加工制备蛋白发泡粉的工艺研究 玉米蛋白深加工制备蛋白发泡粉的工艺研究
Pub Date : 2018-01-01 DOI: 10.27131/d.cnki.ghugc.2018.000007
付刚
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引用次数: 0
The Green Marketing Strategies under Driving Force of Corporate Social Responsibility 企业社会责任驱动下的绿色营销策略
Pub Date : 1900-01-01 DOI: 10.1109/esiat.2010.5568861
Tang Ling-yun
Taking the social responsibilities as an important driving force,the author puts forward a new dynamic factor conducive to the development of enterprises.This paper,under the guidance of scientific development,states how to drive enterprise to carry out green marketing through the discussion of the role evolution of government,enterprises and consumers.And it also offers a new way for the development of green marketing.To some extent,"green" means "differential",especially in the background of the financial crisis.Green enterprises have more social responsibilities as well as more distinct competitive advantages,which will make one enterprises different from another.
将社会责任作为企业发展的重要动力,提出了有利于企业发展的新的动力因素。本文在科学发展观的指导下,通过对政府、企业和消费者三者角色演变的探讨,阐述了如何推动企业开展绿色营销。同时也为绿色营销的发展提供了一条新的途径。在某种程度上,“绿色”意味着“差异化”,尤其是在金融危机的背景下。绿色企业具有更大的社会责任和更明显的竞争优势,这将使企业区别于其他企业。
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引用次数: 1
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