Pub Date : 2024-06-01DOI: 10.24867/jged-2024-2-005
Ana Žnidaršič, Urška Vrabič-Brodnjak
The purpose of developing the colour coding system is to create better awareness and help consumers monitor and understand the sugar content of foods. Our research focused on food products (dairy products and cereal products on the Slovenian market) that contain so-called hidden sugars, as these can cause many health risks. The aim of the study was to raise awareness of the sugar content in dairy products and cereals through a packaging design with a uniform labelling and coding system. During the process of this research, few answers were provided to the following questions: How can a labelling system be designed to be clear and impartial, what is the hierarchy and layout of food information on packaging, and how can the system be coherently integrated with existing packaging? The impact of the information design on the consumer in the food packaging industry, which helps in further execution, was analysed. Based on the research, variants of a multi-colour labelling system were created, differing in primary information graphics, colour, placement and formats. The packaging for an imaginary brand and the placement of the code system were designed. Finally, the packaging design was implemented in the 3D models for each food group. The result of this research is a collection of packaging models with a labelling system that informs consumers about sugar content, facilitates decision-making and helps them control their food intake. The colour-coded labels were applied to the packaging in a uniform and coherent manner, which can provide sufficient attention and information.
{"title":"Analysis of packaging design its colour coding and labelling of contained sugar in dairy and cereal products","authors":"Ana Žnidaršič, Urška Vrabič-Brodnjak","doi":"10.24867/jged-2024-2-005","DOIUrl":"https://doi.org/10.24867/jged-2024-2-005","url":null,"abstract":"The purpose of developing the colour coding system is to create better awareness and help consumers monitor and understand the sugar content of foods. Our research focused on food products (dairy products and cereal products on the Slovenian market) that contain so-called hidden sugars, as these can cause many health risks. The aim of the study was to raise awareness of the sugar content in dairy products and cereals through a packaging design with a uniform labelling and coding system. During the process of this research, few answers were provided to the following questions: How can a labelling system be designed to be clear and impartial, what is the hierarchy and layout of food information on packaging, and how can the system be coherently integrated with existing packaging? The impact of the information design on the consumer in the food packaging industry, which helps in further execution, was analysed. Based on the research, variants of a multi-colour labelling system were created, differing in primary information graphics, colour, placement and formats. The packaging for an imaginary brand and the placement of the code system were designed. Finally, the packaging design was implemented in the 3D models for each food group. The result of this research is a collection of packaging models with a labelling system that informs consumers about sugar content, facilitates decision-making and helps them control their food intake. The colour-coded labels were applied to the packaging in a uniform and coherent manner, which can provide sufficient attention and information.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"14 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.24867/jged-2024-2-039
Guangzhou Li, Ratthai Porncharoen
Mortice-tenons are the main structural forms of ancient buildings, furniture, and woodwork in China. They are the inheritance of China's craft and cultural spirit, follow the principles of mechanics and have strong practicability. How-ever, mortice-tenons have gradually disappeared from modern life, mainly be-cause they cannot meet the specific needs of users. The purpose of this study is to establish a set of mortice-tenons structure innovation and product design for modern people. By analyzing the types and structural characteristics of mortice-tenon structure, based on the user's needs, using modern creative design methods, and combining with practice, we can verify how to further improve the market acceptance of mortice-tenon structure innovation prod-ucts, constantly explore the combination of modern technology and material experiments, and explore the emotional design of China traditional cultural creative products. Finally, it is proposed that further research is needed in this field to fully understand the user's behavior of using mortice-tenon structure innovation products, and at the same time, mortice-tenon structure innova-tion is applied to daily necessities and furniture products to meet the needs of a wider range of user scenarios.
{"title":"Emotional design of traditional Chinese cultural creative products based on user demand","authors":"Guangzhou Li, Ratthai Porncharoen","doi":"10.24867/jged-2024-2-039","DOIUrl":"https://doi.org/10.24867/jged-2024-2-039","url":null,"abstract":"Mortice-tenons are the main structural forms of ancient buildings, furniture, and woodwork in China. They are the inheritance of China's craft and cultural spirit, follow the principles of mechanics and have strong practicability. How-ever, mortice-tenons have gradually disappeared from modern life, mainly be-cause they cannot meet the specific needs of users. The purpose of this study is to establish a set of mortice-tenons structure innovation and product design for modern people. By analyzing the types and structural characteristics of mortice-tenon structure, based on the user's needs, using modern creative design methods, and combining with practice, we can verify how to further improve the market acceptance of mortice-tenon structure innovation prod-ucts, constantly explore the combination of modern technology and material experiments, and explore the emotional design of China traditional cultural creative products. Finally, it is proposed that further research is needed in this field to fully understand the user's behavior of using mortice-tenon structure innovation products, and at the same time, mortice-tenon structure innova-tion is applied to daily necessities and furniture products to meet the needs of a wider range of user scenarios.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"52 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141278390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.24867/jged-2024-2-051
Maria Vorobchuk, K. Pashkevych, O. Yezhova, Bogdan Protsyk
Classification of design codes by the level of complexity of their design was cre-ated for the first time. The obtained results are key to understanding the role of the QR code as a full-fledged work of art in the context of modern design. In the future, this will allow us to single out the most noticeable trends in the development of coded information in the conditions of modern visual culture.
{"title":"QR code design: From digital graphics to environmental, product and fashion design","authors":"Maria Vorobchuk, K. Pashkevych, O. Yezhova, Bogdan Protsyk","doi":"10.24867/jged-2024-2-051","DOIUrl":"https://doi.org/10.24867/jged-2024-2-051","url":null,"abstract":"Classification of design codes by the level of complexity of their design was cre-ated for the first time. The obtained results are key to understanding the role of the QR code as a full-fledged work of art in the context of modern design. In the future, this will allow us to single out the most noticeable trends in the development of coded information in the conditions of modern visual culture.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"29 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141276152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.24867/jged-2024-2-031
Florista F. Marimba, Ahmad Faizin, A. S. Widodo, Lulu Purwaningrum
One of the initial problems faced by young interior designers is to make a creative pattern to draw potential consumers’ attention. Their belief in the creative pattern should fit consumers’ expectations. This study scrutinized the relationship between young interior designers and potential consumers about both expectation, designers’ capital, and designers’ strategy to cap-ture the pattern in the design market. To this end, young interior designers (n=100) and potential design consumers (n=100) were recruited as respon-dents. Multiple linear regression and ordinal logisic regression were applied. The data analysis result demonstrated young designers’ marketing patterns to draw potential consumers’ attention. A correlation was found between young designers and design consumers. The expectation, capital, and strategy of designers were found to be interrelated by 48.1%, while those of consumers were interrelated by 28.6%. The research variables, which are designer capital, designer strategy and the two respondent groups, were found to have an impact on the expectation by 94.5%. This study concludes that young designers have a marketing pattern to draw poten-tial consumers’ attention. It showed a relationship between designers’ and consumers’ expectations, designers’ capital or information received by consumers, and designers’ strategy. This study may serve as a refer-ence for young designers’ behaviors when entering the market design.
{"title":"Young interior designers’ creative pattern to draw potential consumers’ attention: Expectation, capital, and strategy","authors":"Florista F. Marimba, Ahmad Faizin, A. S. Widodo, Lulu Purwaningrum","doi":"10.24867/jged-2024-2-031","DOIUrl":"https://doi.org/10.24867/jged-2024-2-031","url":null,"abstract":"One of the initial problems faced by young interior designers is to make a creative pattern to draw potential consumers’ attention. Their belief in the creative pattern should fit consumers’ expectations. This study scrutinized the relationship between young interior designers and potential consumers about both expectation, designers’ capital, and designers’ strategy to cap-ture the pattern in the design market. To this end, young interior designers (n=100) and potential design consumers (n=100) were recruited as respon-dents. Multiple linear regression and ordinal logisic regression were applied. The data analysis result demonstrated young designers’ marketing patterns to draw potential consumers’ attention. A correlation was found between young designers and design consumers. The expectation, capital, and strategy of designers were found to be interrelated by 48.1%, while those of consumers were interrelated by 28.6%. The research variables, which are designer capital, designer strategy and the two respondent groups, were found to have an impact on the expectation by 94.5%. This study concludes that young designers have a marketing pattern to draw poten-tial consumers’ attention. It showed a relationship between designers’ and consumers’ expectations, designers’ capital or information received by consumers, and designers’ strategy. This study may serve as a refer-ence for young designers’ behaviors when entering the market design.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"130 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141281753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.24867/jged-2024-2-017
Avijit Kar, A. K. Pal
Within the modern commercial printing press, a common problem is the ef-ficient management of the maintenance of different machines of newspaper printing press. If Effective Maintenance Management is applied, productivity of the machines can be increased by reducing breakdown time of the ma-chine. Productivity Management is an organizational framework that helps machines to improve productivity. Productivity of a machine is dependent on the failure probability which can be controlled by technical and management actions. The present investigation is established by the analysis of productivi-ty, effectiveness and failure probability on the basis of Pareto Analysis. Pareto chart is also developed to understand the actual scenario where highest prior-ity events are sequentially arranged. It has been observed that the web-offset printing machine has the highest productivity and effectiveness with less failure probability while the exposure unit has the highest failure probability having low productivity and effectiveness. Based on the reduction of proba-bility of failure to meet the acceptable criteria, further maintenance planning can be suggested. This approach confirms that productivity and effectivity of the machines of newspaper printing press can be increased by considering consequences of the machines and their corresponding failure assessments.
{"title":"A new approach for effective productivity management of newspaper printing press","authors":"Avijit Kar, A. K. Pal","doi":"10.24867/jged-2024-2-017","DOIUrl":"https://doi.org/10.24867/jged-2024-2-017","url":null,"abstract":"Within the modern commercial printing press, a common problem is the ef-ficient management of the maintenance of different machines of newspaper printing press. If Effective Maintenance Management is applied, productivity of the machines can be increased by reducing breakdown time of the ma-chine. Productivity Management is an organizational framework that helps machines to improve productivity. Productivity of a machine is dependent on the failure probability which can be controlled by technical and management actions. The present investigation is established by the analysis of productivi-ty, effectiveness and failure probability on the basis of Pareto Analysis. Pareto chart is also developed to understand the actual scenario where highest prior-ity events are sequentially arranged. It has been observed that the web-offset printing machine has the highest productivity and effectiveness with less failure probability while the exposure unit has the highest failure probability having low productivity and effectiveness. Based on the reduction of proba-bility of failure to meet the acceptable criteria, further maintenance planning can be suggested. This approach confirms that productivity and effectivity of the machines of newspaper printing press can be increased by considering consequences of the machines and their corresponding failure assessments.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"12 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.24867/jged-2024-1-033
T. Tomašegović, S. M. Poljaček, Tomislav Hudika, Andrea Marče
Surface interactions of the materials during and after the printing process are extremely important for understanding and optimizing the process of graphic reproduction. In screen printing on porous and absorbent substrates, mesh type and ink composition significantly influence the properties of the printed product. To protect the absorbent printing substrates such as board from moisture penetration and to ensure the optimal interaction of the printed ink layer and the substrate, board substrates can be coated with protective primers before printing. In this research, biodegradable primers made of poly(ɛ‐caprolactone) and poly(lactic acid) were applied on the board substrate which was then screen‐printed using two screen rulings of the mesh and two different types of water‐based printing inks on unprimed and primed board substrates. Printed ink layer thickness, surface roughness, water vapor transmission rate, surface free energy and adhesion parameters were measured/calculated on all produced samples. Microscopy of the printed elements was performed to visualize the influence of the primers on the printed line edge. Results of the research have shown that the primers influence the roughness reduction of the printed ink layer. Furthermore, thickness of the printed ink layers increased when the primers were applied on the substrate, pointing to the decreased permeability of the board, which was confirmed by the reduced water vapor transmission rate of the primed and printed substrates. The surface free energies of the tested surfaces and the adhesion parameters between biodegradable primers and prepared printing inks differed depending on the type of the ink and primer, pointing to the optimal combination of the primer and ink for the favorable acceptance of printing ink on the substrate. Results of this research have enabled the optimization of the quality of screen‐printed board product.
{"title":"Properties and interaction of layers in board-biodegradable primer-printing ink screen-printed system","authors":"T. Tomašegović, S. M. Poljaček, Tomislav Hudika, Andrea Marče","doi":"10.24867/jged-2024-1-033","DOIUrl":"https://doi.org/10.24867/jged-2024-1-033","url":null,"abstract":"Surface interactions of the materials during and after the printing process are extremely important for understanding and optimizing the process of graphic reproduction. In screen printing on porous and absorbent substrates, mesh type and ink composition significantly influence the properties of the printed product. To protect the absorbent printing substrates such as board from moisture penetration and to ensure the optimal interaction of the printed ink layer and the substrate, board substrates can be coated with protective primers before printing. In this research, biodegradable primers made of poly(ɛ‐caprolactone) and poly(lactic acid) were applied on the board substrate which was then screen‐printed using two screen rulings of the mesh and two different types of water‐based printing inks on unprimed and primed board substrates. Printed ink layer thickness, surface roughness, water vapor transmission rate, surface free energy and adhesion parameters were measured/calculated on all produced samples. Microscopy of the printed elements was performed to visualize the influence of the primers on the printed line edge. Results of the research have shown that the primers influence the roughness reduction of the printed ink layer. Furthermore, thickness of the printed ink layers increased when the primers were applied on the substrate, pointing to the decreased permeability of the board, which was confirmed by the reduced water vapor transmission rate of the primed and printed substrates. The surface free energies of the tested surfaces and the adhesion parameters between biodegradable primers and prepared printing inks differed depending on the type of the ink and primer, pointing to the optimal combination of the primer and ink for the favorable acceptance of printing ink on the substrate. Results of this research have enabled the optimization of the quality of screen‐printed board product.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"33 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140086173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.24867/jged-2024-1-015
John Adjah, Stephen Bekoe, Agnes Decardi-Nelson, Lucy Afeafa Ry-Kottoh, Joshua Kalognia
This paper presents a study on color preferences among a sample of Ghanaian adults. Two surveys were conducted, with a total of 143 participants (50 in Survey 1, and 93 in Survey 2). The participants completed both printed and digital questionnaires to gather data on their color preferences. The results showed that blue was the most preferred color by both males and females in general, but not for specific items. In survey 2, a chi-square test on categorical variables revealed a significant relationship between gender and preference for light, dark, or bright colors (p=0.025), as well as gender and number of preferred colors per personal item (p=0.02). However, no significant relationships were found between gender and change of colors from childhood (p=0.73), gender and number of preferred colors (p=0.204), gender and most preferred colors (p=0.216), age, and the number of preferred colors (p=0.19). Interestingly, 66.3% of the participants in Survey 2 indicated that their preferred colors were based on innate attraction, regardless of whether their color preferences had changed or remained the same since childhood. Overall, blue and red were the most preferred colors, with a score of 34.4%. These findings provide valuable insights for design practitioners and communicators and offer a basis for future research on color preferences among Ghanaians.
{"title":"Color preferences among selected adults in Ghana","authors":"John Adjah, Stephen Bekoe, Agnes Decardi-Nelson, Lucy Afeafa Ry-Kottoh, Joshua Kalognia","doi":"10.24867/jged-2024-1-015","DOIUrl":"https://doi.org/10.24867/jged-2024-1-015","url":null,"abstract":"This paper presents a study on color preferences among a sample of Ghanaian adults. Two surveys were conducted, with a total of 143 participants (50 in Survey 1, and 93 in Survey 2). The participants completed both printed and digital questionnaires to gather data on their color preferences. The results showed that blue was the most preferred color by both males and females in general, but not for specific items. In survey 2, a chi-square test on categorical variables revealed a significant relationship between gender and preference for light, dark, or bright colors (p=0.025), as well as gender and number of preferred colors per personal item (p=0.02). However, no significant relationships were found between gender and change of colors from childhood (p=0.73), gender and number of preferred colors (p=0.204), gender and most preferred colors (p=0.216), age, and the number of preferred colors (p=0.19). Interestingly, 66.3% of the participants in Survey 2 indicated that their preferred colors were based on innate attraction, regardless of whether their color preferences had changed or remained the same since childhood. Overall, blue and red were the most preferred colors, with a score of 34.4%. These findings provide valuable insights for design practitioners and communicators and offer a basis for future research on color preferences among Ghanaians.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140272041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.24867/jged-2024-1-023
S. Aryani, Arif Kusumawanto, J. A. Suryabrata, D. D. A. Wijaya
Mood affects an individual's performance, whether relaxed/tense or alert/fatigued. This article was based on research to study a correlation between the lighting setting with relaxed-tense and alert/fatigued moods in the workplace by observing the illuminance level, the correlated color temperature (CCT), and the overhead/peripheral placement of lighting. The research was conducted with two online image-based questionnaire evaluations of 7 different lighting settings specifying their illuminance level, CCT, and placement as overhead or peripheral lighting depicted in images from the DIALux simulation. In the first questionnaire, subjects were asked to rate the difference between the two lighting displays being compared and the combination of the seven lighting settings. In the second questionnaire, subjects were also asked to rate their relaxed-tense and alert-fatigued perceptions of the lighting diplayed in the image. The results of these two questionnaires were analyzed by multidimensional scaling and correlation analysis. This image-based research concluded that a relaxed/tense perceived mood correlated negatively with the CCT, and an alert/fatigued perceived mood correlated negatively with the illuminance level and the CCT.
{"title":"The correlation of lighting and mood in the workplace: digital image-based research","authors":"S. Aryani, Arif Kusumawanto, J. A. Suryabrata, D. D. A. Wijaya","doi":"10.24867/jged-2024-1-023","DOIUrl":"https://doi.org/10.24867/jged-2024-1-023","url":null,"abstract":"Mood affects an individual's performance, whether relaxed/tense or alert/fatigued. This article was based on research to study a correlation between the lighting setting with relaxed-tense and alert/fatigued moods in the workplace by observing the illuminance level, the correlated color temperature (CCT), and the overhead/peripheral placement of lighting. The research was conducted with two online image-based questionnaire evaluations of 7 different lighting settings specifying their illuminance level, CCT, and placement as overhead or peripheral lighting depicted in images from the DIALux simulation. In the first questionnaire, subjects were asked to rate the difference between the two lighting displays being compared and the combination of the seven lighting settings. In the second questionnaire, subjects were also asked to rate their relaxed-tense and alert-fatigued perceptions of the lighting diplayed in the image. The results of these two questionnaires were analyzed by multidimensional scaling and correlation analysis. This image-based research concluded that a relaxed/tense perceived mood correlated negatively with the CCT, and an alert/fatigued perceived mood correlated negatively with the illuminance level and the CCT.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"15 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140278059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.24867/jged-2024-1-005
S. S. Shaharuddin, Ahmad Azaini Abdul Manaf
This project was implemented to help low-income and underprivileged women grow their small businesses. This project aims to identify and analyse the problems faced by underprivileged women, focusing on food packaging. The participants were from Kampung Pinggan Jaya, Kuching Sarawak in Malaysia, who run small and medium food businesses. The food categories were based on dry and frozen foods, which were mainly homemade. The participants were housewives aged between 30 and 45 years with low monthly household incomes ranging from US $45 (MYR 200) to US $168 (MYR 750). Thus, the project's main objective is to improve product packaging to establish itself in the local market. Empathy mapping was the technique of choice as it demonstrates collaborative visualisation. Consequently, an entrepreneurship workshop was organised to identify potential products and participants interested in the project. Some problems and constraints during project implementation were due to financial concerns, attitudes, and illiteracy.
{"title":"Challenges of Implementing Packaging Design in Rural Food Entrepreneurship Owned by Underprivileged Women – A Case Study","authors":"S. S. Shaharuddin, Ahmad Azaini Abdul Manaf","doi":"10.24867/jged-2024-1-005","DOIUrl":"https://doi.org/10.24867/jged-2024-1-005","url":null,"abstract":"This project was implemented to help low-income and underprivileged women grow their small businesses. This project aims to identify and analyse the problems faced by underprivileged women, focusing on food packaging. The participants were from Kampung Pinggan Jaya, Kuching Sarawak in Malaysia, who run small and medium food businesses. The food categories were based on dry and frozen foods, which were mainly homemade. The participants were housewives aged between 30 and 45 years with low monthly household incomes ranging from US $45 (MYR 200) to US $168 (MYR 750). Thus, the project's main objective is to improve product packaging to establish itself in the local market. Empathy mapping was the technique of choice as it demonstrates collaborative visualisation. Consequently, an entrepreneurship workshop was organised to identify potential products and participants interested in the project. Some problems and constraints during project implementation were due to financial concerns, attitudes, and illiteracy.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140084763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.24867/jged-2023-4-005
Indriana Anggun Febriant, Andreas Slamet Widodo, Ahmad Faizin
Studies recently focused on the important roles of graphic design elements in drawing consumers’ attention. The present study focuses on finding out the effectiveness of graphic design elements and colors of canned coffee packaging in consumers' decision-making process. This study was performed in two stages. The first stage included making graphic design elements: image, shape, and typography. In the second stage, the values were modified to see which color was the most attractive to the consumer by distributing questionnaires to 135 respondents. The study demonstrates the importance of packaging visuals, implying the need for attractive graphic design elements. Regarding the image, respondents preferred the photograph over the illustration. Meanwhile, regarding shape, respondents preferred fluid rather than pattern, and regarding typography, they preferred display over text. To conclude, respondents preferred light-colored photography, pattern and display. This result could be used as a reference in designing beverage packaging.
{"title":"The effectiveness of Canned Coffee packaging's graphic design elements in consumers' decision-making process","authors":"Indriana Anggun Febriant, Andreas Slamet Widodo, Ahmad Faizin","doi":"10.24867/jged-2023-4-005","DOIUrl":"https://doi.org/10.24867/jged-2023-4-005","url":null,"abstract":"Studies recently focused on the important roles of graphic design elements in drawing consumers’ attention. The present study focuses on finding out the effectiveness of graphic design elements and colors of canned coffee packaging in consumers' decision-making process. This study was performed in two stages. The first stage included making graphic design elements: image, shape, and typography. In the second stage, the values were modified to see which color was the most attractive to the consumer by distributing questionnaires to 135 respondents. The study demonstrates the importance of packaging visuals, implying the need for attractive graphic design elements. Regarding the image, respondents preferred the photograph over the illustration. Meanwhile, regarding shape, respondents preferred fluid rather than pattern, and regarding typography, they preferred display over text. To conclude, respondents preferred light-colored photography, pattern and display. This result could be used as a reference in designing beverage packaging.","PeriodicalId":16019,"journal":{"name":"Journal of graphic engineering and design","volume":" 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138620953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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