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Make It Happen: A Study of Verbal and Non-Verbal Signs Representing Feminism in an English Language Advertisement in ESL Setting 实现:英语广告中代表女权主义的语言和非语言符号研究
Pub Date : 2021-09-22 DOI: 10.52462/jlls.112
Desak Putu Eka Pratiwi, I. K. Sulatra, I. P. A. P. Rahayu
Advertisements are a powerful medium of communication because they often embed social messages in a few words or visuals. One such advertisement is the focus of the current study: Maybelline’s Make It Happen advertisement which conveys strong feministic values via the use of verbal and nonverbal signs. Being a product of mainly women’s interest, the advertisers bank upon the prevalent geopolitics to convey a dominant ideology: Women are equal competitors to men, and they can achieve this without having to forego all that they identify with their ‘being’. The study set out to (1) identify verbal and nonverbal signs in the Maybelline Make it Happen advertisement and (2) examine how the verbal and nonverbal signs present feminism values. The study uses a qualitative method and two theories in analyzing the data: Semiotic Theory by Saussure as cited by Daniel (2002), and Theory of Feminism by Abramovitz (1996). The finding shows that the verbal signs in this advertisement typically use motivating sentences which represent feminism values, while the nonverbal signs use colors, body language, outfits of the models, and the circumstance around the models, all of which play an important role in portraying feminism values.
广告是一种强大的沟通媒介,因为它们通常在几个单词或图像中嵌入社会信息。其中一个这样的广告是当前研究的重点:美宝莲的Make It Happen广告通过使用语言和非语言符号传达了强烈的女权主义价值观。作为一种主要为女性利益服务的产品,广告商依靠流行的地缘政治来传达一种占主导地位的意识形态:女性与男性是平等的竞争对手,她们可以在不放弃所有她们认同的“存在”的情况下实现这一点。该研究旨在(1)识别美宝莲“让它发生”广告中的语言和非语言符号,(2)研究语言和非语言符号如何呈现女权主义价值观。本研究采用定性方法,并采用两种理论分析数据:Daniel(2002)引用的索绪尔的符号学理论和Abramovitz(1996)的女性主义理论。研究发现,该广告中的语言符号典型地使用了代表女权主义价值观的激励句,而非语言符号则使用了模特的颜色、肢体语言、服装以及模特周围的环境,这些都在塑造女权主义价值观方面发挥了重要作用。
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引用次数: 1
Strategies for second language learning in EFL textbooks of Saudi high school: A content analysis 沙特高中英语教材中第二语言学习策略的内容分析
Pub Date : 2021-09-22 DOI: 10.52462/jlls.113
Kholoud A. Alwehebi, Wafaa A. Ghareeb
This paper presents a content analysis study that aimed at investigating the L2 learning strategies (LLS) across three units in each of the six textbooks in the new set of secondary school EFL textbooks, ‘Mega Goal’, based on the lists of learning strategies adapted from Chamot and Schmitt: (vocabulary learning strategies, reading strategies and, speaking and writing strategies). Content analysis undertaken by the researchers brought to light the need to develop a framework and thereby embark upon evolving appropriate strategies for teaching-learning of EFL to the secondary school students in Saudi Arabia. The results also show that there is no explicit presentation of LLS. However, some vocabulary and most reading and writing strategies searched for are implicitly used in the instructions in the language activities in the analyzed books. The study concludes that the books need to be modified by adding explicit instruction of learning strategies and including more vocabulary strategies. It is suggested that teachers should be given orientation training programmes for proper appreciation of the teaching-learning strategies. The paper ends with suggestions for further research.
本文提出了一项内容分析研究,旨在根据Chamot和Schmitt改编的学习策略列表(词汇学习策略、阅读策略、口语和写作策略),调查新一套中学英语教材“Mega Goal”中六本教材中每本教材的三个单元的二语学习策略(LLS)。研究人员进行的内容分析揭示了制定一个框架的必要性,从而着手制定向沙特阿拉伯中学生教授英语学习的适当策略。结果还表明,LLS没有明确的表现形式。然而,在所分析的书籍中,一些词汇和大多数阅读和写作策略被隐含地用于语言活动的指令中。研究得出的结论是,这些书需要修改,增加明确的学习策略指导,并包括更多的词汇策略。建议对教师进行定向培训,以正确理解教学策略。文章最后提出了进一步研究的建议。
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引用次数: 0
Decision model using hierarchical fuzzy TOPSIS: Towards improving decision making in food waste management 基于层次模糊TOPSIS的食品垃圾管理决策模型研究
Pub Date : 2021-09-22 DOI: 10.52462/jlls.119
Mohd Faizal Omar, J. Shukor, Maznah Mat Kassim, Kasmaruddin Che Hussin
Technique for Order Performance by Similarity to Ideal Solution (TOPSIS) is based on decision model to measure alternative with shortest distance to positive ideal solution and the farthest distance from negative ideal solution. With growing complexity in decision making, vagueness and uncertainty often exist in human judgement. To manage conflicting criteria, a hierarchy structure in TOPSIS is proposed where the main criteria, sub-criteria, and alternatives are arranged in multi-level. To rate each alternatives, the weight of each criterion is evaluated using linguistic value before converted into fuzzy number as a way to measure the experts opinion. In this paper, we demonstrates our general framework for the development of hierarchal fuzzy TOPSIS. We also highlighted our initial finding on the criteria and alternatives in our case study i.e. selection of decomposition technology for food waste management. It is anticipates our work will contributes better decision making in the related area.
TOPSIS (Order Performance by Similarity by Ideal Solution)是一种基于决策模型来度量与正理想解距离最短和与负理想解距离最远的方案。随着决策的日益复杂,人类的判断往往存在模糊性和不确定性。为了管理相互冲突的标准,在TOPSIS中提出了一种层次结构,将主标准、子标准和备选标准分层排列。为了对每个备选方案进行评级,首先使用语言值来评估每个标准的权重,然后将其转换为模糊数来衡量专家的意见。在本文中,我们展示了我们开发层次模糊TOPSIS的一般框架。我们还强调了我们在案例研究中对标准和替代方案的初步发现,即选择用于食物垃圾管理的分解技术。预计我们的工作将有助于相关领域更好的决策。
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引用次数: 2
The pronunciation of English acronyms in Turkish 英语首字母缩略词在土耳其语中的发音
Pub Date : 2021-09-22 DOI: 10.52462/jlls.82
Emin Yaş
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引用次数: 0
The Tempest: An examination of varied film adaptations as representative of contemporary socio-cultural ethos 《暴风雨》:对作为当代社会文化精神代表的各种电影改编作品的考察
Pub Date : 2021-09-22 DOI: 10.52462/jlls.115
Menia Mohammad Almenia
Like all art, movies are a representation of the society and vice versa. Among other things, movies entertain, educate, and inspire us, giving us role models or themes to follow. Accordingly, the ingredients that go into the making of a movie need to agree with and appeal to the cultural ethos of the viewers it is intended for. In book adaptations of movies, the very multiplicity of readings renders a variety of meanings to a text, giving it dimensions that were perhaps not envisaged by the original writer. This paper is an extended discussion and examination of kinds of alterations seen in two adaptations of Shakespeare’s play, The Tempest: The Forbidden Planet in (1956) as directed by Fred Wilcox, and The Tempest in (2010) as directed by Julie Taymor. These two versions are set apart by almost six decades, yet what brings them in close proximity is their interest with gender roles and their portrayal. These are tackled very differently as where the former tends to stay close to the mores of a male centric American society of 1950s while at the same time giving the viewers a good dose of a newfound love of science fiction, the latter indulges in completely feministic fantasy with a central figure like Prospero being portrayed as a female. Although the two versions can be compared and contrasted on many counts apart from this centrality, for ease of inquiry the current discussion was more focused on the representations of the main characters, Caliban, Ariel, and Prospero and their varied physical characteristics from one film to the other. This study examined the verbal and physical adaptations of these characters as mediums of interaction with the viewers throughout the showing mode. The study finally shines the spotlight on the contemporary political issues that are represented in yet another version of the same play, Prospero’s Books (1991). The study argues that The Tempest, in each of these film versions, represents different cultural agendas.
就像所有的艺术一样,电影是社会的一种表现,反之亦然。除其他外,电影娱乐、教育和激励我们,给我们树立榜样或主题。因此,制作电影的要素需要与观众的文化精神相一致,并吸引观众。在改编自电影的书籍中,阅读的多样性赋予了文本多种意义,赋予了它可能不是原作者所设想的维度。本文对莎士比亚戏剧的两部改编作品《暴风雨:禁忌星球》(1956年)和《暴风雨》(2010年)进行了深入的讨论和考察。这两个版本相隔近60年,但让他们非常接近的是他们对性别角色和形象的兴趣。处理这些问题的方式非常不同,因为前者倾向于接近20世纪50年代以男性为中心的美国社会的习俗,同时给观众一种新发现的对科幻小说的热爱,后者则沉迷于完全女性主义的幻想,像普罗斯彼罗这样的中心人物被描绘成女性。尽管除了这一中心性之外,这两个版本还可以在许多方面进行比较和对比,但为了便于查询,目前的讨论更多地集中在主要角色卡利班、阿里尔和普罗斯佩罗的表现,以及他们在不同电影中的不同身体特征上。这项研究考察了这些角色在整个表演模式中作为与观众互动的媒介的语言和身体适应。这项研究最终将焦点放在了同一戏剧的另一个版本《普罗斯彼罗的书》(1991)中所代表的当代政治问题上。该研究认为,在每一个电影版本中,《暴风雨》都代表了不同的文化议程。
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引用次数: 0
Category Shifts in Simultaneous Interpreting in One of Trudeau's Speeches 特鲁多演讲中同声传译的范畴转换
Pub Date : 2021-09-22 DOI: 10.52462/jlls.118
Fida Muhsin Matter al-Mawla
The present study tackles category shifts in simultaneous interpreting in one of the Canadian Prime Minster, Justin Trudeau's, speeches. Translation shifts, especially category shifts, are very common in simultaneous interpreting from English into Arabic. The four types of category shifts, i.e., structure shifts, unit shifts, class shifts and intrasystem shifts, are investigated and analyzed in this study. The interpreting is done from English which is Trudeau’s native language into Arabic. After analyzing Trudeau's speech both in his native language, English, and the target language, Arabic, the study comes up with some interesting results. For example, structure shift is shown to be the most common and widely used one; whereas intra-system shift is the least common one. However, this does not mean that the latter rarely occurs. All of the four shifts regularly occur in simultaneous interpreting but in different degrees. No one can say that those shifts undermine or belittle the interpreting process. On the contrary, they suggest that the interpreter is well qualified in both languages that he can smoothy shift between structures, units, classes and intra-systems of both source and target languages without affecting the quality of the interpreting.
本研究探讨了加拿大总理贾斯汀·特鲁多演讲中同声传译的类别变化。翻译转换,特别是类别转换,在从英语到阿拉伯语的同声传译中非常常见。本研究对四种类型的类别转移进行了调查和分析,即结构转移、单位转移、阶级转移和系统内转移。口译是从特鲁多的母语英语翻译成阿拉伯语。在分析了特鲁多的母语英语和目标语言阿拉伯语的演讲后,这项研究得出了一些有趣的结果。例如,结构转换被证明是最常见和最广泛使用的一种;而系统内偏移是最不常见的偏移。然而,这并不意味着后者很少发生。在同声传译中,所有的四种转换都有规律地发生,但程度不同。没有人可以说这些转变破坏或贬低了口译过程。相反,他们认为口译员在两种语言方面都很合格,他可以在不影响口译质量的情况下,在源语言和目标语言的结构、单元、类和系统内部平稳地转换。
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引用次数: 0
Potential of social networks’ use in the protest movements 社交网络在抗议运动中的应用潜力
Pub Date : 2021-09-22 DOI: 10.52462/jlls.96
Olha V. Harmatiy, Mykhailo M. Basarab, Bekzhigit K. Serdali, Altyn B. Akynbekova, Aliya T. Beldibekova
This article studies the problem of social networks use as a platform for political mobilization of society’s protest potential. Social networks are tools for spreading information. The aim of the article is to study the role of exposure and perspectives of social networks’ usage in the formation and implementation of the protest potential in the society. Disclosed technological aspects, forms and methods of social networks’ use as a means of formation and implementation of public protest potential. This article addressed practical experience of public’s political mobilization in Ukraine and the Middle East. Actualized the tendency to use social networks as a medium of dissent formation and processes control instrument of political mobilization of the society. It was shown the basic directions of social networks’ usage to achieve policy objectives (the promotion of political projects, work with target audiences) through the activation of dissent. It was determined that the use of social networks for political mobilization of society allows you to do it quickly enough, given existing precedents in other countries, factors and opportunities, ways to influence audience’s opinion in the organization and carrying out protest campaigns, aligned at the main protest target audience of social networks – the young and the middle class.
本文研究了社会网络作为政治动员社会抗议潜力的平台的问题。社交网络是传播信息的工具。本文的目的是研究社会网络使用的暴露和视角在社会抗议潜力的形成和实施中的作用。公开了社会网络作为公共抗议潜力形成和实施手段的技术方面、形式和方法。本文探讨了乌克兰和中东地区公众政治动员的实践经验。实现了社会网络作为社会政治动员的异议形成媒介和过程控制工具的倾向。它显示了社交网络的基本使用方向,以实现政策目标(促进政治项目,与目标受众合作)通过激活异议。考虑到其他国家已有的先例、因素和机会、在组织和开展抗议活动中影响受众意见的方法,以及与社交网络的主要抗议目标受众——年轻人和中产阶级——保持一致,确定使用社交网络进行社会政治动员可以让你足够快地做到这一点。
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引用次数: 6
A contemporary teaching and learning approach to enhance active learning using the newly proposed O-P-A (Optical, Physical and Acoustic) model 采用新提出的O-P-A(光学、物理和声学)模型,提高主动学习的当代教学方法
Pub Date : 2021-09-22 DOI: 10.52462/jlls.97
Francis Chuah, Joyce Cheah Lynn Sze, Ch'ng Chee Keong, Teh Raihana Nazirah Roslan
This study introduces a new model namely O-P-A (Optical, Physical and Acoustic) model to enhance active learning. The newly proposed model contributes to extend the current literature of the V-K-A model (Visual, Kinaesthetic and Auditory) for active learning. Three activities are implemented at three stages of the research, with each one involves in different approaches and methods to active learning. The impact of the newly proposed O-P-A model in overcoming passive learners in the Media and Society course is also investigated. Preliminary survey were carried out prior to implementation of approach to get a feel of the existing class delivery problem and post implementation survey is carried out to obtained feedback on the implementation of the new approaches Positive findings about the interactive classrooms are often confounded with active learning pedagogy. Our findings confirm that the interactive and active learning approaches create a positive learning environment which induces great outcomes.
本研究引入了一种新的模型,即O-P-a(光学、物理和声学)模型来增强主动学习。新提出的模型有助于扩展当前关于主动学习的V-K-A模型(视觉、视觉和听觉)的文献。在研究的三个阶段实施了三项活动,每一项活动都涉及不同的主动学习方法。还调查了新提出的O-P-A模型在克服媒体与社会课程中的被动学习者方面的影响。在实施方法之前进行了初步调查,以了解现有的课堂交付问题,并在实施后进行了调查,以获得对新方法实施的反馈。关于互动课堂的积极发现往往与积极的学习教学法相混淆。我们的研究结果证实,互动和积极的学习方法创造了一个积极的学习环境,从而产生了巨大的成果。
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引用次数: 0
Bullying in trump’s tweets through Covid-19: A pragmatic perspective 特朗普推文中的欺凌:一个务实的视角
Pub Date : 2021-09-22 DOI: 10.52462/jlls.114
Hussein Hameed Ma’yuuf, Ibtihal Jasim Abbas
Nowadays, everyone can witness the importance of the internet and the role it plays as a means of communication. Tweeter is one of the best social networking websites now. This type of social media, people create an online profile through enlisting personal facts and interests, connect with other users, and sharing updates of information that is posted daily (Hargittai and Hsieh, 2011: 47). Besides the positive sides that such media have, there are some negative issues that these media may reflect. Bulling is one of these negatives. Pragmatically, this paper concerns itself with studying cyberbullying in Trump’s tweeters. Consequently, the data will be analyzed according to some pragmatic theories like politeness, implicature, and pragmatic metaphor. The questions that the paper tries to answer are: (1) Does Trump use a direct bully or indirect one? (2) What are the polite strategies that Trump tries to use in order to minimize the effect of bullying? (3) Are there any implied meanings in Trump’s tweeters that he wants to convey? To answer these questions, the following aims are put: (1) showing whether Trump uses an explicit bullying or an implicit one, (2) clarifying the polite strategies that Trump may use in his tweeters, (3) shedding light on the implied meanings in Trump’s tweeters. Working on these aims, the following hypotheses are suggested: (1) Trump uses explicit and implicit bullying in his tweeters, (2) there are certain strategies that Trump follows in his bullying, and (3) there are some implied meanings (implicature) that Trump is behind.
如今,每个人都能看到互联网的重要性,以及它作为一种交流手段所扮演的角色。推特是目前最好的社交网站之一。这种类型的社交媒体,人们通过收集个人事实和兴趣,与其他用户建立联系,并分享每天发布的信息更新来创建在线个人资料(Hargittai和Hsieh,2011:47)。除了这些媒体有积极的一面之外,这些媒体还可能反映出一些消极的问题。欺凌就是其中一个负面因素。务实地说,本文关注的是研究特朗普推特用户中的网络欺凌。因此,我们将根据礼貌、隐含和语用隐喻等语用理论对数据进行分析。论文试图回答的问题是:(1)特朗普使用的是直接欺凌还是间接欺凌?(2) 特朗普试图使用哪些礼貌策略来最大限度地减少欺凌的影响?(3) 特朗普的推特上有什么他想传达的隐含含义吗?为了回答这些问题,提出了以下目的:(1)展示特朗普使用的是显性欺凌还是隐性欺凌;(2)澄清特朗普在推特用户中可能使用的礼貌策略;(3)阐明特朗普推特用户的隐含含义。基于这些目标,提出了以下假设:(1)特朗普在推特上使用了显性和隐性的欺凌,(2)特朗普在欺凌中遵循了某些策略,(3)特朗普背后有一些隐含的含义。
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引用次数: 4
A proposed model for “Competition” factor as moderator on the influence to English language learning quality of students - A Case of higher education in Vietnam “竞争”因素对学生英语学习质量影响的模型——以越南高等教育为例
Pub Date : 2021-09-22 DOI: 10.52462/jlls.108
Le Thi Bich Diep, Tran Hieu, Vu Minh Hieu
Resulting from the Industrial Revolution 4.0, English is evolving into a global language and is detected from multi-aspects consisting of technological, scientific, and business aspects, and completely, English language learning quality must be enhanced. Thus, this paper focuses on constructing a conceptual framework in which competition is presenting as a moderator on the influence on the English language learning quality of students in the context of higher education in Vietnam. To achieve this objective, the paper employs a qualitative approach through tools of the meta-analysis, systematic review, from 86 publications as research papers, theses/ dissertations, books, and other relevant publications in the focused subject from prominent and reliable databases, including Google Scholar, Research Gate, Scopus, Web of Science, EBSCO, Cengage and Springer, etc. and direct observation with 55 English language classes, 5 interviews are conducted by using a semistructured questionnaire with 135 students and 55 lecturers and 5 educational/ English teaching experts. The paper hopes to contribute to English learning quality enhancement and extends its contribution to the educational quality in higher education.
在工业革命4.0的推动下,英语正在向一种全球性语言发展,并从技术、科学和商业等多个方面进行检测,必须全面提高英语学习质量。因此,本文侧重于构建一个概念框架,在该框架中,竞争是越南高等教育背景下对学生英语学习质量影响的调节因素。为了实现这一目标,本文采用了定性方法,通过荟萃分析、系统综述等工具,从谷歌学者、研究门、Scopus、科学网、EBSCO、圣智和施普林格等知名可靠数据库中的86篇研究论文、论文/学位论文、书籍和其他相关出版物中,采用半结构化问卷对135名学生、55名讲师和5名教育/英语教学专家进行了5次访谈。本文希望能为提高英语学习质量做出贡献,并为高等教育的教育质量做出贡献。
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引用次数: 0
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Journal of Language and Linguistic Studies
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