Pub Date : 2021-07-14DOI: 10.37641/jipkes.v2i2.869
Selvia Naca Rusliana, M. Mashadi
The coffee shop business that is growing very rapidly lately has also made competition to continue to increase. So that requires every coffee shop owner to pay attention and balance every need and desire of consumers in order to create satisfaction and trust. Service quality and sales promotion is one of the factors that can influence purchasing decisions. The purpose of this study was to determine the effect of each indicator (1) Service Quality on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (2) Sales Promotion on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (3) to determine how the Effect of Service Quality and Sales Promotion together on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). This study uses quantitative methods and data collection is carried out by distributing online questionnaires to visitors to the Kromosom cafe, with a total sample of 150 people. With the analysis technique using multiple regression analysis processed with the Statistical Package for the Social Sciences (SPPS 23) program. The results obtained from this study are as follows: (1) Service quality has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.028 and a significant value of 0.000. (2) Sales Promotion has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.845 and has a significance value of 0.000. (3) Service Quality and Sales Promotion have a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with an F value of 165.165 and greater than the F table value of 3.06 with a significance value of 0.000.
{"title":"Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Keputusan Pembelian Konsumen Kromosom 78 Cafe","authors":"Selvia Naca Rusliana, M. Mashadi","doi":"10.37641/jipkes.v2i2.869","DOIUrl":"https://doi.org/10.37641/jipkes.v2i2.869","url":null,"abstract":"The coffee shop business that is growing very rapidly lately has also made competition to continue to increase. So that requires every coffee shop owner to pay attention and balance every need and desire of consumers in order to create satisfaction and trust. Service quality and sales promotion is one of the factors that can influence purchasing decisions. The purpose of this study was to determine the effect of each indicator (1) Service Quality on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (2) Sales Promotion on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). (3) to determine how the Effect of Service Quality and Sales Promotion together on Purchasing Decisions (Study at Kromosom 78 Cafe in Bogor City). This study uses quantitative methods and data collection is carried out by distributing online questionnaires to visitors to the Kromosom cafe, with a total sample of 150 people. With the analysis technique using multiple regression analysis processed with the Statistical Package for the Social Sciences (SPPS 23) program. The results obtained from this study are as follows: (1) Service quality has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.028 and a significant value of 0.000. (2) Sales Promotion has a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with a regression coefficient value of 0.845 and has a significance value of 0.000. (3) Service Quality and Sales Promotion have a positive and significant effect on Purchasing Decisions at Kromosom 78 Cafe with an F value of 165.165 and greater than the F table value of 3.06 with a significance value of 0.000.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116592446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-14DOI: 10.37641/jipkes.v2i2.867
Najmi Pratama, Sujana Sujana
The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits
{"title":"Studi Pengaruh Kendala Waktu Luang , Pengalaman Wisata, Citra Destinasi Dan Pengalaman Keluarga Terhadap Kunjungan Berulang","authors":"Najmi Pratama, Sujana Sujana","doi":"10.37641/jipkes.v2i2.867","DOIUrl":"https://doi.org/10.37641/jipkes.v2i2.867","url":null,"abstract":"The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. \u0000This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. \u0000In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. \u0000The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. \u0000Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"209 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134442454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-02DOI: 10.37641/jipkes.v2i2.510
S. Supriatna, Mumuh Mulyana, Wulandari Dwi Utari
Seiring dengan perkembangan zaman, Industri food and beverage di Indonesia turut mengalami perubahan ke arah yang lebih modern. Bahkan saat ini food and beverage berkembang menjadi industri yang memiliki banyak peminat khususnya di industry coffee. Bisnis food and beverage ini nyatanya menguntungkan bagi banyak pihak sehingga memiliki pengaruh terhadap ekonomi kreatif Indonesia. Tujuan dari penelitian ini adalah 1. Untuk mengetahui apakah Grup Referensi berpengaruh terhadap keputusan pembelian. 2. Untuk mengetahui atribut produk berpengaruh terhadap keputusan pembelian. 3. Untuk mengetahui Grup Referensi dan atribut produk berpengaruh terhadap keputusan pembelian. Hasil penelitian menunjukkan 1) Foresthree coffee memiliki banyak keuntungan dari jejaring grup referensi yang terbentuk secara alami dan memberikan dampak yang baik terhadap loyalitas serta berpengaru terhadap keputusan pembelian. 2) Keuntungan dari Grup Referensi yang dilakukan oleh konsumen loyal adalah sebagai bentuk promosi terhadap konsumen baru yang otomatis meningkatkan kepercayaan konsumen terhadap perusahaan maupun produk yang dikeluarkan oleh perusahaan untuk meningkatkan angka penjualan dan sebagai bukti kualitas perusahaan. 3) Dampak yang ditimbulkan adalah kepercayaan pasar terhadap perusahaan maupun produk yang dikeluarkan semakin meningkat dan meningkatnya jumlah konsumen yang mengenal produk dari Foresthree coffee. Kata kunci: grup referensi, foresthree coffee
{"title":"Evaluasi Kelompok Referensi Yang Mempengaruhi Keputusan Pembelian Konsumen Foresthree Coffee","authors":"S. Supriatna, Mumuh Mulyana, Wulandari Dwi Utari","doi":"10.37641/jipkes.v2i2.510","DOIUrl":"https://doi.org/10.37641/jipkes.v2i2.510","url":null,"abstract":"Seiring dengan perkembangan zaman, Industri food and beverage di Indonesia turut mengalami perubahan ke arah yang lebih modern. Bahkan saat ini food and beverage berkembang menjadi industri yang memiliki banyak peminat khususnya di industry coffee. Bisnis food and beverage ini nyatanya menguntungkan bagi banyak pihak sehingga memiliki pengaruh terhadap ekonomi kreatif Indonesia. Tujuan dari penelitian ini adalah 1. Untuk mengetahui apakah Grup Referensi berpengaruh terhadap keputusan pembelian. 2. Untuk mengetahui atribut produk berpengaruh terhadap keputusan pembelian. 3. Untuk mengetahui Grup Referensi dan atribut produk berpengaruh terhadap keputusan pembelian. \u0000Hasil penelitian menunjukkan 1) Foresthree coffee memiliki banyak keuntungan dari jejaring grup referensi yang terbentuk secara alami dan memberikan dampak yang baik terhadap loyalitas serta berpengaru terhadap keputusan pembelian. 2) Keuntungan dari Grup Referensi yang dilakukan oleh konsumen loyal adalah sebagai bentuk promosi terhadap konsumen baru yang otomatis meningkatkan kepercayaan konsumen terhadap perusahaan maupun produk yang dikeluarkan oleh perusahaan untuk meningkatkan angka penjualan dan sebagai bukti kualitas perusahaan. 3) Dampak yang ditimbulkan adalah kepercayaan pasar terhadap perusahaan maupun produk yang dikeluarkan semakin meningkat dan meningkatnya jumlah konsumen yang mengenal produk dari Foresthree coffee. \u0000Kata kunci: grup referensi, foresthree coffee","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116599259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-18DOI: 10.37641/jipkes.v2i1.584
Melani Melani, Sujana Sujana, Gen Gen Gendalasari
nies. The many competitors in similar companies make each golf club compete to provide services and facilities that support the satisfaction of the golfer and encourage each golfer to be loyal to the products or services offered from each golf course. The purpose of this study is (1) To find the influence of Physical Evidence of the Customer Loyalty (2) To find out the influence of Reliability of the Customer Loyalty, (3) To find the influence of Assurance of the Customer Loyalty. (4) To find out the magnitude of the effect of Responsiveness of the Customer Loyalty. (5) To find out the influence of Empathy of the Customer Loyalty. (6) To find out the influence of Physical Evidence, Reliability, Assurance, Responsiveness and Empathy together of the Customer Loyalty. Keywords: Tangibles, Reliability, Assurance, Responsiveness, Empathy and Customer Loyalty.
{"title":"Pengaruh Bukti Fisik, Reliabilitas, Assurance, Daya Tanggap Dan Empati Terhadap Loyalitas Pelanggan Emeralda Golf","authors":"Melani Melani, Sujana Sujana, Gen Gen Gendalasari","doi":"10.37641/jipkes.v2i1.584","DOIUrl":"https://doi.org/10.37641/jipkes.v2i1.584","url":null,"abstract":"nies. The many competitors in similar companies make each golf club compete to provide services and facilities that support the satisfaction of the golfer and encourage each golfer to be loyal to the products or services offered from each golf course. The purpose of this study is (1) To find the influence of Physical Evidence of the Customer Loyalty (2) To find out the influence of Reliability of the Customer Loyalty, (3) To find the influence of Assurance of the Customer Loyalty. (4) To find out the magnitude of the effect of Responsiveness of the Customer Loyalty. (5) To find out the influence of Empathy of the Customer Loyalty. (6) To find out the influence of Physical Evidence, Reliability, Assurance, Responsiveness and Empathy together of the Customer Loyalty. Keywords: Tangibles, Reliability, Assurance, Responsiveness, Empathy and Customer Loyalty.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130914307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-14DOI: 10.37641/jipkes.v2i1.583
Annisa Budiansari, Sujana Sujana
This study aims to determine : The effect of perception of service quality on customer satisfaction, The effect of customer value perception on customer satisfaction, and And the impact of customer satisfaction on customer loyalty. This study uses the independent variable (service quality perception, customer value perception), and the dependent variable (customer satisfaction and customer loyalty). The sample method used in this study is the roscoe method and the Analysis Tool used in this study is AMOS version 23. With the number of 200 respondents selected are people who have used Batik Air Indonesia's flight services in the city of Bogor. Based on the research, it can be concluded that there are three hypotheses that have positive and significant influence, namely: The first hypothesis is the perception of service quality and customer satisfaction has an influence and significant with the results of the t-test of 4.039 greater than t-table. The second hypothesis is the perception of customer value on customer satisfaction has an influence with a negative t-test that is equal to -1.529 smaller than t-table. The third hypothesis is customer satisfaction Customer loyalty has a positive and significant impact with the t-test result of 4.039 greater than t-table. Keywords: Perception, influence, impact, Service Quality, Customer Value, Customer Satisfaction, Customer Loyalty, Batik Air Indonesia.
本研究旨在确定服务质量感知对顾客满意的影响，顾客价值感知对顾客满意的影响，以及顾客满意对顾客忠诚的影响。本研究采用自变量(服务质量感知、顾客价值感知)和因变量(顾客满意和顾客忠诚)。本研究使用的样本方法为roscoe法，本研究使用的分析工具为AMOS version 23。选择的200名受访者是在茂物市使用印尼蜡染航空的航班服务的人。通过研究，可以得出三个假设对服务质量感知与顾客满意度有正向显著影响，即:第一假设服务质量感知与顾客满意度有影响且显著，其t检验结果为4.039大于t表。第二个假设是顾客价值感知对顾客满意度有影响，负t检验等于-1.529小于t表。第三个假设是顾客满意。顾客忠诚对公司有正向显著的影响，t检验结果为4.039大于t表。关键词:感知、影响、冲击、服务质量、顾客价值、顾客满意度、顾客忠诚度、印尼蜡染航空
{"title":"Pengaruh Persepsi Kualitas Pelayanan dan Persepsi Nilai Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Maskapai Penerbangan","authors":"Annisa Budiansari, Sujana Sujana","doi":"10.37641/jipkes.v2i1.583","DOIUrl":"https://doi.org/10.37641/jipkes.v2i1.583","url":null,"abstract":"This study aims to determine : The effect of perception of service quality on customer satisfaction, The effect of customer value perception on customer satisfaction, and And the impact of customer satisfaction on customer loyalty. This study uses the independent variable (service quality perception, customer value perception), and the dependent variable (customer satisfaction and customer loyalty). The sample method used in this study is the roscoe method and the Analysis Tool used in this study is AMOS version 23. With the number of 200 respondents selected are people who have used Batik Air Indonesia's flight services in the city of Bogor. Based on the research, it can be concluded that there are three hypotheses that have positive and significant influence, namely: The first hypothesis is the perception of service quality and customer satisfaction has an influence and significant with the results of the t-test of 4.039 greater than t-table. The second hypothesis is the perception of customer value on customer satisfaction has an influence with a negative t-test that is equal to -1.529 smaller than t-table. The third hypothesis is customer satisfaction Customer loyalty has a positive and significant impact with the t-test result of 4.039 greater than t-table. \u0000 \u0000Keywords: Perception, influence, impact, Service Quality, Customer Value, Customer Satisfaction, Customer Loyalty, Batik Air Indonesia.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"4 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117028685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-14DOI: 10.37641/jipkes.v2i1.582
Adiyoga Pradana Sakti, Sulistiono Sulistiono, Danti Astrini, L. Stephanie
Tujuan penelitian ini adalah untuk mengetahui Pengaruh Service Excellence, Servicescape dan Handling Complaint Terhadap Kepuasan Pelanggan pada pelayanan Restoran Cimory Riverside. Penelitian ini menggunakan variabel independen (Service Excellence, Servicescape dan Handling Complaint) dan variabel dependen (Kepuasan Pelanggan). Total responden dalam penelitian ini adalah 100 Responden diambil dari pengunjung Restoran Cimory Riverside sebagai pengunjung restoran Cimory Riverside menggunakan Non-probability Sampling dengan menggunakan Purposive Sampling yaitu teknik dalam pengambilan sampel dengan pertimbangan kriteria tertentu yang telah ditetapkan terlebih dahulu oleh peneliti. Data yang digunakan dalam penelitian ini adalah data primer. Pengambilan sampel berdasarkan rumus Roscoe. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, koefisien korelasi, koefisien determinasi, analisis regresi berganda, uji T dan uji F. Pengolahan data menggunakan SPSS versi 22. Dari hasil analisis menunjukan bahwa secara parsial (1) terdapat hubungan positif dan signifikan antara Service Excellence dengan Kepuasan Pelanggan. (2) terdapat hubungan positif dan signifikan antara Servicescape dengan Kepuasan Pelanggan. (3) terdapat hubungan positif dan namun tidak signifikan antara Handling Complaint dengan Kepuasan Pelanggan. Dan secara simultan, (4) terdapat hubungan positif dan signifikan antara Service Excellence dan Servicescape dengan Kepuasan Pelanggan. (5) terdapat hubungan positif namun tidak signifikan antara Service Excellence dan Handling Complaint dengan Kepuasan Pelanggan. (6) terdapat hubungan positif dan signifikan antara Servicescape dan Handling Complaint dengan Kepuasan Pelanggan. (7) Service Excellence, Servicescape, Handling Complaint secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan Kata Kunci: Service Excellence, Servicescape, Handling Complaint dan Kepuasan Pelanggan
{"title":"Pengaruh Service Excellence, Servicescape Dan Handling Complaint Terhadap Kepuasan Pelanggan Restoran Cimory Riverside","authors":"Adiyoga Pradana Sakti, Sulistiono Sulistiono, Danti Astrini, L. Stephanie","doi":"10.37641/jipkes.v2i1.582","DOIUrl":"https://doi.org/10.37641/jipkes.v2i1.582","url":null,"abstract":"Tujuan penelitian ini adalah untuk mengetahui Pengaruh Service Excellence, Servicescape dan Handling Complaint Terhadap Kepuasan Pelanggan pada pelayanan Restoran Cimory Riverside. Penelitian ini menggunakan variabel independen (Service Excellence, Servicescape dan Handling Complaint) dan variabel dependen (Kepuasan Pelanggan). \u0000Total responden dalam penelitian ini adalah 100 Responden diambil dari pengunjung Restoran Cimory Riverside sebagai pengunjung restoran Cimory Riverside menggunakan Non-probability Sampling dengan menggunakan Purposive Sampling yaitu teknik dalam pengambilan sampel dengan pertimbangan kriteria tertentu yang telah ditetapkan terlebih dahulu oleh peneliti. Data yang digunakan dalam penelitian ini adalah data primer. Pengambilan sampel berdasarkan rumus Roscoe. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, koefisien korelasi, koefisien determinasi, analisis regresi berganda, uji T dan uji F. Pengolahan data menggunakan SPSS versi 22. \u0000Dari hasil analisis menunjukan bahwa secara parsial (1) terdapat hubungan positif dan signifikan antara Service Excellence dengan Kepuasan Pelanggan. (2) terdapat hubungan positif dan signifikan antara Servicescape dengan Kepuasan Pelanggan. (3) terdapat hubungan positif dan namun tidak signifikan antara Handling Complaint dengan Kepuasan Pelanggan. Dan secara simultan, (4) terdapat hubungan positif dan signifikan antara Service Excellence dan Servicescape dengan Kepuasan Pelanggan. (5) terdapat hubungan positif namun tidak signifikan antara Service Excellence dan Handling Complaint dengan Kepuasan Pelanggan. (6) terdapat hubungan positif dan signifikan antara Servicescape dan Handling Complaint dengan Kepuasan Pelanggan. (7) Service Excellence, Servicescape, Handling Complaint secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan \u0000Kata Kunci: Service Excellence, Servicescape, Handling Complaint dan Kepuasan Pelanggan","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126610889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-14DOI: 10.37641/jipkes.v2i1.586
Widhia Andrian, A. Fadillah
Penelitian ini bertujuan untuk mengetahui apakah faktor Citra Merek, Pengalaman Merek dan Nilai Pelanggan dapat mempengaruhi Kepuasan Pelanggan AirAsia. Penelitian ini menggunakan variabel independen (Citra Merek, Pengalaman Merek, dan Nilai Pelanggan) dan variabel dependen (Kepuasan Pelanggan). Penelitian ini dilakukan di Kota Bogor dengan metode sampel yang digunakan dalam penelitian ini adalah dengan membagikan kuesioner pada 100 responden yaitu yang berstatus yang pernah menggunakan jasa maskapai penerbangan AirAsia dan pengisian kuesioner dilakukan dengan cara didampingi oleh peneliti. Faktor-faktor tersebut adalah Citra Merek t-hitung lebih besar dari pada t-tabel (2,111>1,66), yang berarti berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Pengalaman Merek t-hitung lebih besar dari pada t-tabel (2,661>1,66), yang berartiberpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan variabel Nilai Pelanggan mempunyai pengaruh positif dan signifikan terhadap Kepuasan Pelanggan yaitu variabel Nilai Pelanggan dengan perolehan t-hitung lebih besar dari pada t-tabel (3,654>1,66). Kata Kunci : Citra Merek, Pengalaman Merek, Nilai Pelanggan, Kepuasan Pelanggan.
{"title":"Pengaruh Citra Merek, Pengalaman Merek, Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Airasia","authors":"Widhia Andrian, A. Fadillah","doi":"10.37641/jipkes.v2i1.586","DOIUrl":"https://doi.org/10.37641/jipkes.v2i1.586","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui apakah faktor Citra Merek, Pengalaman Merek dan Nilai Pelanggan dapat mempengaruhi Kepuasan Pelanggan AirAsia. Penelitian ini menggunakan variabel independen (Citra Merek, Pengalaman Merek, dan Nilai Pelanggan) dan variabel dependen (Kepuasan Pelanggan). Penelitian ini dilakukan di Kota Bogor dengan metode sampel yang digunakan dalam penelitian ini adalah dengan membagikan kuesioner pada 100 responden yaitu yang berstatus yang pernah menggunakan jasa maskapai penerbangan AirAsia dan pengisian kuesioner dilakukan dengan cara didampingi oleh peneliti. Faktor-faktor tersebut adalah Citra Merek t-hitung lebih besar dari pada t-tabel (2,111>1,66), yang berarti berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Pengalaman Merek t-hitung lebih besar dari pada t-tabel (2,661>1,66), yang berartiberpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan variabel Nilai Pelanggan mempunyai pengaruh positif dan signifikan terhadap Kepuasan Pelanggan yaitu variabel Nilai Pelanggan dengan perolehan t-hitung lebih besar dari pada t-tabel (3,654>1,66). \u0000 \u0000Kata Kunci : Citra Merek, Pengalaman Merek, Nilai Pelanggan, Kepuasan Pelanggan.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"34 1-2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134262972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-14DOI: 10.37641/jipkes.v2i1.585
Christian Andi Wijaya, Anton Widio Pratomo
The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh. Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty. Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty
本研究的目的是找出物证、房间气氛和价格对顾客忠诚度的影响程度。研究的数据类型是定量解释的研究工具，采用问卷调查。本研究的样本是100名受访者，他们是茂物居民，访问并在Warunk Upnormal茂物购物。分析工具在本研究中使用回归分析和测试结果，使用公式t计数结果物理证据(5,343>1,66)，房间气氛(-0,6101,66)和f计数结果(31,909>2,70)，使用SPSS程序版本23 for macintosh。根据研究结果发现，实物证据和价格对顾客忠诚度有显著的正向影响，而房间气氛对顾客忠诚度没有影响，这三个自变量都能从因变量中决定价值的变化高达49.9%。而部分物证变量对顾客忠诚有正向影响且显著，房间气氛变量对顾客忠诚无影响，价格变量对顾客忠诚有正向影响且显著。这表明自变量和因变量之间同时存在直接影响，部分物证和价格对顾客忠诚有直接影响，而房间气氛对顾客忠诚没有直接影响。关键词:物证，房间氛围，价格，顾客忠诚度
{"title":"Pengaruh Bukti Fisik, Suasana Ruangan, Dan Harga Terhadap Loyalitas Pelanggan Warunk Upnormal Bogor","authors":"Christian Andi Wijaya, Anton Widio Pratomo","doi":"10.37641/jipkes.v2i1.585","DOIUrl":"https://doi.org/10.37641/jipkes.v2i1.585","url":null,"abstract":"The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh. \u0000 Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty. \u0000 \u0000Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115317475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-29DOI: 10.37641/jipkes.v1i2.918
Destriana Linda Hutagalung, A. Fadillah
Penelitian ini bertujuan untuk menguji pengaruh antara Harga, Keragaman Produk Tas, dan Kestrategisan Lokasi terhadap Keputusan Pembelian di Terminal Tas Bogor. Tujuan penelitian ini adalah 1) Untuk mengetahui besar pengaruh harga, keragaman produk dan kestrategisan lokasi terhadap keputusan pembelian, 2) Untuk mengetahui besar pengaruh pengaruh harga, terhadap keputusan pembelian 3) Untuk mengetahui besar pengaruh keragaman produk, terhadap keputusan pembelian, 4) Untuk mengetahui besar pengaruh kestrategisan lokasi, terhadap keputusan pembelian. Penelitian ini dilakukan di Terminal Tas Bogor dan menggunakan variabel bebas yaitu Harga, Keragaman Produk, dan Kestrategisan Lokasi. Variabel terikatnya adalah Keputusan Pembelian. Populasi dalam penelitian ini adalah para konsumen di Terminal Tas Bogor dan Sampel yang digunakan adalah konsumen yang membeli tas di Terminal Tas Bogor, dengan menyebar kuisioner kepada 130 responden. Metode statistik menggunakan analisis regresi berganda, dengan hipotesis uji statistik t dan uji statistif f. Hasil penelitian uji statistik t ini menunjukkan positif dan signifikan pada variabel Harga (X1) dengan t-hitung lebih besar dari t-tabel (4,991>1,656), Keragaman Produk (X2) t-hitung lebih besar dari t-tabel (3,345>1,656), Kestrategisan Lokasi (X3) t-hitung lebih besar dari tabel (2,693>1,656). Dan hasil penelitian uji statistik F ini menunjukkan positif dan signifikan dengan F-hitung lebih besar dari F-tabel atau (39,176>2,68). Dapat disimpulkan bahwa semua variabel bebas mempunyai pengaruh yang signifikan secara simultan terhadap variabel terikatnya yang berarti ada hubungan yang positif dan signifikan antara Harga, Keragaman Produk, Kestrategisan Lokasi terhadap Keputusan Pembelian.
{"title":"Pengaruh Harga, Keragaman Produk Tas, Dan Kestrategisan Lokasi Terhadap Keputusan Pembelian Di Terminal Tas Bogor","authors":"Destriana Linda Hutagalung, A. Fadillah","doi":"10.37641/jipkes.v1i2.918","DOIUrl":"https://doi.org/10.37641/jipkes.v1i2.918","url":null,"abstract":"Penelitian ini bertujuan untuk menguji pengaruh antara Harga, Keragaman Produk Tas, dan Kestrategisan Lokasi terhadap Keputusan Pembelian di Terminal Tas Bogor. Tujuan penelitian ini adalah 1) Untuk mengetahui besar pengaruh harga, keragaman produk dan kestrategisan lokasi terhadap keputusan pembelian, 2) Untuk mengetahui besar pengaruh pengaruh harga, terhadap keputusan pembelian 3) Untuk mengetahui besar pengaruh keragaman produk, terhadap keputusan pembelian, 4) Untuk mengetahui besar pengaruh kestrategisan lokasi, terhadap keputusan pembelian. \u0000Penelitian ini dilakukan di Terminal Tas Bogor dan menggunakan variabel bebas yaitu Harga, Keragaman Produk, dan Kestrategisan Lokasi. Variabel terikatnya adalah Keputusan Pembelian. Populasi dalam penelitian ini adalah para konsumen di Terminal Tas Bogor dan Sampel yang digunakan adalah konsumen yang membeli tas di Terminal Tas Bogor, dengan menyebar kuisioner kepada 130 responden. Metode statistik menggunakan analisis regresi berganda, dengan hipotesis uji statistik t dan uji statistif f. \u0000Hasil penelitian uji statistik t ini menunjukkan positif dan signifikan pada variabel Harga (X1) dengan t-hitung lebih besar dari t-tabel (4,991>1,656), Keragaman Produk (X2) t-hitung lebih besar dari t-tabel (3,345>1,656), Kestrategisan Lokasi (X3) t-hitung lebih besar dari tabel (2,693>1,656). Dan hasil penelitian uji statistik F ini menunjukkan positif dan signifikan dengan F-hitung lebih besar dari F-tabel atau (39,176>2,68). Dapat disimpulkan bahwa semua variabel bebas mempunyai pengaruh yang signifikan secara simultan terhadap variabel terikatnya yang berarti ada hubungan yang positif dan signifikan antara Harga, Keragaman Produk, Kestrategisan Lokasi terhadap Keputusan Pembelian.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128750739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-29DOI: 10.37641/jipkes.v1i2.920
Pauliccia Priska Isyana, Sujana Sujana
Tujuan dalam penelitian ini (1) Untuk mengetahui pengaruh Gaya hidup konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (2) Untuk mengetahui pengaruh Kelas sosial konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (3) Untuk mengetahui pengaruh hubungan antara Gaya hidup dan Kelas sosial terhadap Keputusan pembelian Produk Starbucks. Jumlah responden dalam penelitian ini berjumlah 350 responden yang diambil dari masyarakat di Kota Bogor. Data penelitian diolah menggunakan SPSS dan tools LISREL 8.80. Hasil dari penelitian (1) Gaya hidup dan kelas sosial berpengaruh positif terhadap keputusan Pembelian pada Starbucks Coffee Shop di Kota Bogor. (2)Gaya hidup mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. (3) Kelas sosial mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. Berdasarkan dari persamaan ini, pengaruh gaya hidup terhadap keputusan pembelian sebesar 0.78, serta besar pengaruhnya kelas sosial terhadap keputusan pembelian sebesar 0.14 dan selanjutnya besarnya kontribusi gaya hidup dan kelas sosial secara bersama- sama sebesar 0.81 dan sisanya 0.19% dipengaruhi oleh faktor yang tidak diteliti. Kata kunci : Gaya Hidup, Kelas Sosial, dan Keputusan Pembelian.
{"title":"Pengaruh Gaya Hidup Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Coffee Shop Starbucks Di Kota Bogor","authors":"Pauliccia Priska Isyana, Sujana Sujana","doi":"10.37641/jipkes.v1i2.920","DOIUrl":"https://doi.org/10.37641/jipkes.v1i2.920","url":null,"abstract":"Tujuan dalam penelitian ini (1) Untuk mengetahui pengaruh Gaya hidup konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (2) Untuk mengetahui pengaruh Kelas sosial konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (3) Untuk mengetahui pengaruh hubungan antara Gaya hidup dan Kelas sosial terhadap Keputusan pembelian Produk Starbucks. Jumlah responden dalam penelitian ini berjumlah 350 responden yang diambil dari masyarakat di Kota Bogor. Data penelitian diolah menggunakan SPSS dan tools LISREL 8.80. Hasil dari penelitian (1) Gaya hidup dan kelas sosial berpengaruh positif terhadap keputusan Pembelian pada Starbucks Coffee Shop di Kota Bogor. (2)Gaya hidup mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. (3) Kelas sosial mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. Berdasarkan dari persamaan ini, pengaruh gaya hidup terhadap keputusan pembelian sebesar 0.78, serta besar pengaruhnya kelas sosial terhadap keputusan pembelian sebesar 0.14 dan selanjutnya besarnya kontribusi gaya hidup dan kelas sosial secara bersama- sama sebesar 0.81 dan sisanya 0.19% dipengaruhi oleh faktor yang tidak diteliti. \u0000 \u0000Kata kunci : Gaya Hidup, Kelas Sosial, dan Keputusan Pembelian.","PeriodicalId":165316,"journal":{"name":"Jurnal Ilmiah Pariwisata Kesatuan","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121604424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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