Journal of Sensory Studies最新文献

The review examines consumer buying behavior towards eco-friendly packaging over the last 10 years using the PRISMA framework. A total of 141 studies were analyzed to map theoretical and methodological progress in the field. The thematic analysis is conducted, which identified three major themes: marketing and branding influence, psychological drivers, and green purchase behavior across seven sub-themes. The findings indicate that eco-labelling, green advertising, green brand image, and product aesthetics are significant factors shaping sustainable purchase decisions. However, barriers such as green skepticism, distrust, limited product availability, higher pricing, and inadequate packaging knowledge collectively contribute to the intention-behavior gap. The trend highlights the growing scholarly attention in emerging economies like China and India, with most empirical research grounded in the theory of planned behavior and employing quantitative methods. Additionally, a conceptual model illustrating the green purchase behavior is proposed, and 20 future directions are suggested utilizing the TCCM framework.

In the context of rapid digital transformation, Generation Z, as digital natives, seeks AI-driven personalized experiences that align with ESG values, yet how they perceive this integration remains underexplored. This research adopts a quantitative design, with 538 survey responses collected from young participants in Can Tho City, Vietnam, utilizing an online questionnaire disseminated through Google Forms. The acquired data was coded and processed in Microsoft Excel before being analyzed using SPSS and AMOS. Analytical approaches include Cronbach's alpha, EFA, CFA, SEM, independent sample t-tests, one-way ANOVA, and descriptive statistics. Theoretically, the study draws upon and contrasts the UTAUT and TPB models to establish general principles, which are subsequently tested with empirical data. The results highlight key SEM findings, including the significant effects of personalization (β = 0.312, p < 0.001) and brand love (β = 0.411, p < 0.001) on customer experience. The findings contribute to enhancing customer experience personalization for businesses while effectively integrating ESG values into marketing strategies. Furthermore, the research provides implications for educational initiatives aimed at raising awareness and fostering responsible consumption behaviors among Generation Z.

Cultured meat has become a possible solution to global sustainability, animal welfare, and the challenges that face the population's health, but its perception by consumers is still uncertain. This review summarizes the evidence base of 179 peer-reviewed articles published between 2015 and 2025 to investigate the psychological, cultural, and perceptual drivers of attitudes toward cultured meat. The most important factors, including food neophobia, naturalness, disgust, trust, and labeling, are measured, as well as cultural norms and religious dietary models that contribute to acceptance in different societies. The review outlines the interaction between sensory expectations and communication cues and underlying beliefs about authenticity, purity, and technological intervention with food. Approaches to the challenge of methodology in current sensory and consumer studies are distinguished, including the use of hypothetical testing conditions, a lack of cross-cultural verification, and a lack of consistency in the measurement of naturalness and disgust. Taking into account the contributions of psychology, sensory science, cultural studies, and consumer behavior, this review will allow gaining a better idea of the complex barriers to adoption and the directions of further research that can enhance the validity of cultured meat, its cultural sensitivity, and its practical relevance.

Understanding consumer fragrance preferences is essential for successful product development, yet traditional external preference mapping often falls short when dealing with complex, multi-dimensional perceptions. This study introduces an enhanced framework that integrates expert-derived “meta-variables” into preference mapping to capture higher-order constructs beyond basic sensory attributes. The approach involves three steps: identifying relevant meta-variables through expert input and literature, constructing them from sensory data, and assessing their predictive value. A case study on 15 skincare creams compares conventional sensory-based mapping with the proposed meta-variable approach. Results show that meta-variables provide equal or superior explanatory power while offering a more interpretable and actionable representation of fragrance space. This approach bridges the gap between objective sensory measures and subjective consumer experience, enabling more strategic fragrance design.

This study examines how scarcity and atmospheric cues in live streaming commerce (LSC) influence impulse behavior, guided by the stimulus-organism-response (S-O-R) theory. Using data collected from 2419 Chinese consumers and analyzed using partial least squares (PLS), the results show that both cues significantly enhance consumers' impulse buying tendencies. Furthermore, perceived competition and bandwagon effect mediate these relationships, revealing a distinct psychological pathway through which LSC features stimulate impulsive purchases. By integrating environmental and social triggers into a unified framework, this research extends theoretical understanding of consumer impulsivity in digital contexts. The findings also offer strategic guidance for e-retailers and platform managers seeking to optimize live streaming settings to encourage spontaneous buying behavior.

This study investigates the impact of food attributes on customer satisfaction and revisit intentions, with storytelling examined as a mediating factor. Grounded in the Stimulus–Organism–Response (S–O–R) framework, the study conceptualizes food attributes as external stimuli that shape customers' internal evaluations (satisfaction) and subsequent behavioral responses (storytelling and revisit intentions). This theoretical lens provides a structured understanding of how environmental cues in the dining experience translate into emotional and behavioral outcomes. Adopting a quantitative approach, data were collected through a questionnaire targeting customers of local and international restaurants in Jordan. A total of 321 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Conducted within the Jordanian restaurant sector, this study provides insights into a region that has received limited empirical attention in hospitality research. Findings reveal that food quality, preparation and presentation, and authenticity significantly enhance customer satisfaction, with food quality exerting the strongest effect. Moreover, customer satisfaction is positively associated with revisit intentions, and storytelling plays a significant mediating role in this relationship. This study advances theoretical understanding of customer loyalty in the restaurant sector by introducing storytelling as a novel mediator and offers practical insights for restaurant managers on leveraging food quality and narrative-driven engagement to strengthen satisfaction, loyalty, and long-term retention.

This study used a mixed-method approach, combining focus groups for in-depth discussion with e-commerce comment reviews to capture broader, real-world perspectives to examine how consumers perceive freshness in home care scent products. Findings indicate that freshness is understood through a combination of emotional, environmental, sensory, contextual, and functional considerations. Consumers often associate freshness with positive emotions, comfort, and nostalgia while also linking it to perceptions of cleanliness, safety, and air quality that contribute to overall well-being. Sensory experiences such as crispness, lightness, and floral, fruity, or citrus notes play a central role in how freshness is perceived, alongside contextual factors including usage occasions, scent longevity, and perceived complexity. In addition, the ability of home scents to mask unwanted odors remains a key functional driver of freshness perceptions. By integrating qualitative insights with online consumer commentary, this research clarifies how freshness-related features can be distinguished from broader fragrance attributes, offering guidance for future research and home care product development.

This paper examines how the perceived temperature of scents influences cognitive performance. In an experimental study, we find that participants exposed to a cool scent (peppermint) reported significantly higher levels of concentration compared to those exposed to a warm scent (vanilla). Concentration emerged as the underlying mechanism driving the effect of ambient scent. Our findings provide novel empirical evidence for the role of olfactory perception in cognitive functioning, highlighting the importance of cues in shaping psychological processes.