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Society of Sensory Professionals 感官专业人员协会
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-04-02 DOI: 10.1111/joss.12914
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引用次数: 0
Age-related changes in sweetness perception: Exploring the role of cross-modal interactions 甜味感知中与年龄有关的变化:探索跨模态相互作用的作用
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-22 DOI: 10.1111/joss.12903
Elena Romeo-Arroyo, María Mora, Òscar Boronat, Laura Vázquez-Araújo

Crossmodal strategies have been proven to be useful to enhance sweetness perception, although, in general, the segmentation of consumers is not an essential part of this kind of research. The aim of the present study was to determine if a set of crossmodal strategies could be useful to modify sweetness perception in three different age groups: young, middle-aged, and senior adults. A butter cookie and a milkshake sample were reformulated (appearance and aroma of both samples, and the mouthfeel of the milkshake) to assess liking and perception of overall flavor and sweetness intensities. Results suggested that adding a sweet-related aroma enhanced sweet taste/flavor intensity, without affecting liking ratings, for all the studied age groups. Liking and the ratings for flavor and sweetness intensity were significantly different among age groups, but no interactions “sample x age” were identified, suggesting that crossmodal interactions were similar for all age groups.

Practical Applications

The growing demand for low-sugar foods has led food companies to reformulate their products, requiring research into the best ways to develop successful low-sugar alternatives. Research on potential crossmodal interactions is useful to guide companies to attend consumers' demands, but there is a lack of information on how to adapt the most successful strategies to each consumer segment (beyond cross-cultural studies). Results of the present research include interesting data on three different consumers' segments and their perception of two kinds of products in which cross-modal strategies were used to reformulate a control sample: a solid food -exemplified using a butter cookie- and a beverage -exemplified using a milkshake-.

跨模态策略已被证明有助于增强甜味感知,不过一般来说,对消费者进行细分并不是这类研究的重要组成部分。本研究的目的是确定一套跨模态策略是否有助于改变三个不同年龄组(年轻人、中年人和老年人)的甜味感知。研究人员对黄油饼干和奶昔样品进行了重新配制(两种样品的外观和香味以及奶昔的口感),以评估对整体风味和甜度强度的喜好和感知。结果表明,在所有研究的年龄组中,添加与甜味相关的香气会增强甜味/风味强度,但不会影响喜欢度评分。不同年龄组的喜欢程度以及对风味和甜味强度的评分有显著差异,但没有发现 "样本 x 年龄 "的交互作用,这表明所有年龄组的跨模态交互作用相似。 实际应用 对低糖食品日益增长的需求促使食品公司重新配置其产品,这就需要研究开发成功的低糖替代品的最佳方法。关于潜在的跨模态互动的研究有助于指导企业满足消费者的需求,但关于如何针对每个消费群体调整最成功的策略(除跨文化研究外),目前还缺乏相关信息。本研究的结果包括三个不同消费者群体的有趣数据,以及他们对两种产品的看法,在这两种产品中,跨模态策略被用于重新配制对照样本:固体食品(以黄油饼干为例)和饮料(以奶昔为例)。
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引用次数: 0
Differences in olfactory functioning: The role of personality and gender 嗅觉功能的差异:个性和性别的作用
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-19 DOI: 10.1111/joss.12907
Pankaj Tyagi, Sonal Bansal, Anju Sharma, Uma Shanker Tiwary, Pritish Kumar Varadwaj

This study aimed to investigate the relationship between the gender and personality traits of individuals and their ability to detect, identify, and discriminate odors. The dataset on olfactory performance was compiled from a panel of 207 healthy human volunteers. The dataset for the odor identification test was collected using a set of 10 distinct odorants, and the odor discrimination test dataset was collected using a well-established “Sniffin sticks” (Burghardt®, Wedel, Germany) odor discrimination test kit. To assess the Big Five personality traits of study participants, a self-report survey questionnaire based on the International Personality Item Pool-Neuroticism, Extraversion, and Openness (IPIP-NEO) was used. Here, we conducted a statistical analysis to investigate the role of personality measures and gender on olfactory performance, as well as the relationship between olfactory performance and perceived odor intensity, pleasantness, and familiarity. The findings of the study suggest the existence of some relationships between gender and personality traits and odor discrimination and identification, but not odor detection. Conscientiousness and openness to experience personality traits were positively correlated with odor identification, while agreeableness and conscientiousness personality traits were positively correlated with odor discrimination. The extroversion personality scale was negatively correlated with odor discrimination. Additionally, male participants performed better than females in odor identification tasks, while females performed better in odor discrimination. The neuroticism personality domain was associated with odor identification tasks in males but not in females when analyzed separately. Correct identification of odors was also associated with their perceived familiarity.

Practical Applications

The results of this study may have important practical implications for a range of industries, including the fragrance and food industries. These findings may help tailor products to specific consumer preferences based on personality and gender, enhancing product appeal. Further, the fragrance and food industries can develop targeted marketing campaigns using fragrances and flavors associated with particular personality types or genders. Similarly, product testing can also be improved by representing a diverse range of personality types and genders to obtain more accurate feedback. The study insights can further guide the development of flavor and taste pairings that resonate with specific personality and gender groups. Overall, by considering olfactory differences related to personality and gender, the fragrance and food industries can segment their target markets more effectively and design products that appeal to different consumer g

本研究旨在调查个体的性别和个性特征与其检测、识别和辨别气味的能力之间的关系。嗅觉能力数据集由 207 名健康的人类志愿者组成。气味识别测试数据集是使用一组 10 种不同的气味来收集的,气味辨别测试数据集是使用成熟的 "Sniffin sticks"(Burghardt®,德国 Wedel 公司)气味辨别测试工具来收集的。为了评估研究参与者的五大人格特质,我们使用了基于国际人格项目库--神经质、外向性和开放性(IPIP-NEO)的自我报告调查问卷。在此,我们进行了统计分析,以研究人格测量和性别对嗅觉表现的影响,以及嗅觉表现与感知气味强度、愉快度和熟悉度之间的关系。研究结果表明,性别和人格特质与气味辨别和识别存在一定的关系,但与气味检测无关。自觉性和经验开放性人格特质与气味识别呈正相关,而宜人性和自觉性人格特质与气味辨别呈正相关。外向型人格量表与气味辨别呈负相关。此外,男性受试者在气味识别任务中的表现优于女性,而女性受试者在气味辨别任务中的表现则优于男性。单独分析时,男性神经质人格领域与气味识别任务相关,而女性则不相关。正确识别气味还与气味的熟悉程度有关。 实际应用 本研究的结果可能会对包括香料和食品行业在内的一系列行业产生重要的实际影响。这些发现可能有助于根据消费者的个性和性别偏好来定制产品,从而提高产品的吸引力。此外,香料和食品行业还可以利用与特定性格类型或性别相关的香料和口味,开展有针对性的营销活动。同样,还可以通过代表不同性格类型和性别来改进产品测试,从而获得更准确的反馈。研究结果可以进一步指导开发能与特定性格和性别群体产生共鸣的香味和口味搭配。总之,通过考虑与个性和性别相关的嗅觉差异,香水和食品行业可以更有效地细分目标市场,设计出吸引不同消费群体的产品。
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引用次数: 0
The association between well-being and olfactory sensitivity 幸福感与嗅觉灵敏度之间的关系
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-19 DOI: 10.1111/joss.12905
Akshita Joshi, Thomas Hummel

Well-being (WB) is defined as a healthy state of mind and body. It consists of mental, physical, and social domains. In our everyday life, we perceive millions of odors from our environment, which have a role in social communication, protecting us from the environmental hazards and in our quality of life. A lot is known about the association between olfaction and depression; however, the relation between WB and olfaction remains unexplored. In the study, we reanalyzed 122 healthy subjects (mean age of 26 ± 3 years; 58 men/64 women). WB state was examined using the 42-item, General habitual well-being questionnaire and olfactory sensitivity was assessed using the Sniffin' Sticks test. We found out a significant positive correlation between the WB and olfactory sensitivity r119 = .21, p = .023. Therefore, it is evident that even in healthy subjects, there exist a positive relationship between the sense of smell and the WB state. This connection may offer valuable insights into potential indicators of future mental health conditions.

Practical Applications

The sense of smell plays a critical role in establishing social connections, including kin recognition and the development of sexual relationships. Olfactory loss serves as an early indicator for depression. Likewise, in individuals without apparent health issues, assessing smell function can serve as a potential precursor for identifying mental health conditions. Consequently, it is advisable to integrate smell testing into routine medical simulation training.

幸福(WB)被定义为一种健康的身心状态。它包括精神、身体和社会领域。在日常生活中,我们从环境中感知到数以百万计的气味,这些气味在社会交流、保护我们免受环境危害和提高生活质量方面发挥着作用。嗅觉与抑郁之间的关系已广为人知,但 WB 与嗅觉之间的关系仍未得到研究。在这项研究中,我们重新分析了 122 名健康受试者(平均年龄为 26 ± 3 岁;58 名男性/64 名女性)。我们使用 42 个项目的 "一般习惯幸福感问卷 "考察了 WB 状态,并使用 "嗅觉棒测试 "评估了嗅觉灵敏度。我们发现 WB 与嗅觉敏感度之间存在明显的正相关 r119 = .21,p = .023。由此可见,即使是健康受试者,嗅觉与 WB 状态之间也存在正相关。这种联系可能会为未来精神健康状况的潜在指标提供有价值的见解。 实际应用 嗅觉在建立社会联系(包括亲属识别和性关系发展)方面起着至关重要的作用。嗅觉丧失是抑郁症的早期指标。同样,对于没有明显健康问题的人来说,评估嗅觉功能可作为识别精神健康状况的潜在前兆。因此,将嗅觉测试纳入常规医学模拟训练是明智之举。
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引用次数: 0
Enhancing operational rations for Special Operations Forces: A qualitative analysis and roadmap for product improvement 改进特种作战部队的作战口粮:定性分析和产品改进路线图
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-19 DOI: 10.1111/joss.12909
Vitor Luiz F. De Abreu, Elson R. Tavares Filho, Sabrina S. Monteiro, Erick A. Esmerino

Ninety-eight (n = 98) military personnel from the Brazilian Army Special Operations Forces (SOF) participated in 10 Focus Groups to discuss the suitability of Combat Operational Rations with the service doctrine. The operational rations provided partially meet the operational and doctrinal demands of the SOF. Although the military personnel felt secure with the rations provided, the need to customize kits with locally sourced food items before the start of the mission and complaints about the excessive packaging volume were the categories that showed the highest level of engagement. The insights obtained for improving the rations indicated the need for adjustments in palatability, menu variety, modularization, practicality, and an increase in the nutritional content of macro and micronutrients. Further studies should be conducted in partnership with military technical sectors and strategic defense companies to assess the feasibility of developing rations better aligned with the SOF doctrine.

Practical Applications

Addressing the challenges identified in the Rations used by the Brazilian Army Special Operations Forces (SOF) is crucial for improving the readiness and performance of elite military units and offers valuable insights for academic research. This benefits the academic community by demonstrating the real-world relevance of nutrition science, food technology, and logistics in military settings. Furthermore, the collaboration between military technical sectors and strategic defense companies presents an opportunity for industrial innovation. Companies involved in producing and supplying rations can use these findings to develop more suitable, efficient, and cost-effective products tailored to the unique demands of SOF units.

来自巴西陆军特种作战部队(SOF)的 98 名军事人员(n = 98)参加了 10 个焦点小组,讨论作战口粮是否适合部队理论。所提供的作战口粮部分满足了特种作战部队的作战和理论要求。虽然军事人员对所提供的口粮感到放心,但在任务开始前需要用当地采购的食品定制口粮包以及对包装体积过大的抱怨是参与度最高的类别。为改进口粮而获得的见解表明,有必要在适口性、菜单多样性、模块化、实用性方面进行调整,并增加宏观和微观营养素的含量。应与军事技术部门和战略防御公司合作开展进一步研究,以评估开发更符合 SOF 理论的口粮的可行性。 实际应用 解决巴西陆军特种作战部队(SOF)所使用的口粮中发现的挑战对于提高精英军事部队的战备状态和表现至关重要,并为学术研究提供了宝贵的见解。这有利于学术界展示营养科学、食品技术和后勤在军事环境中的现实意义。此外,军事技术部门与战略防御公司之间的合作也为工业创新提供了机会。参与生产和供应口粮的公司可以利用这些研究成果,开发出更适合、更高效、更具成本效益的产品,以满足 SOF 部队的独特需求。
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引用次数: 0
Product categorization of Korean rice wine (makgeolli) compared to beer and wine using sensory evaluation methods 用感官评价方法对韩国米酒(makgeolli)与啤酒和葡萄酒进行产品分类
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-12 DOI: 10.1111/joss.12904
Barry Wong, Megan Phillips, Rothman Kam

This study aims to investigate the product categorization and characterization of makgeolli (Korean rice wine [KRW]) among beer and wine samples. Projective mapping with ultra-flash profiling (PM with UFP) (n = 68) was conducted with 12 alcoholic beverage samples, including wines, beers, and makgeolli, and showed that participants characterized wine based on fruitiness, beer on bitterness, and makgeolli on sourness. s showed that PM with UFP had a combined explained variance of 47.4% with beer, wine, and makgeolli grouped separately. However, when participants were separated based on wine knowledge, low wine knowledge participants placed Shiraz close to makgeolli indicating participants were using a different metric in grouping the alcoholic beverage samples. When participants were tasked with using polarized sensory positioning (n = 91) to characterize makgeolli and wines, participants regardless of wine knowledge showed that wine and makgeolli had unique sensory traits and thus should be categorized differently.

Practical Applications

Research on KRW (makgeolli) is relatively limited in Western societies and this study attempts to understand how participants categorize makgeolli in New Zealand among different alcoholic beverages using projective and characterizing methods. Based on the categorization theory, it is important to position the product properly in the food and beverage categories as consumers may use the category cues to evaluate makgeolli and use products such as beer or wine within the same category as price anchors for makgeolli's price in the market. The results showed that participants categorize makgeolli differently compared to wine and beer; therefore, it would be beneficial to position makgeolli separately. Practical applications may include creating a separate section on a restaurant beverage menu, a webpage on an alcoholic beverage seller's website, or a small sub-section on the retail store shelf. Placing makgeolli in the wine section as previously suggested is not recommended.

本研究旨在调查啤酒和葡萄酒样品中 makgeolli(韩国米酒 [KRW])的产品分类和特征。研究结果表明,参与者根据果味对葡萄酒进行定性,根据苦味对啤酒进行定性,根据酸味对米曲酒进行定性。然而,当根据葡萄酒知识对参与者进行分组时,葡萄酒知识水平较低的参与者将设拉子酒放在了makgeolli附近,这表明参与者在对酒精饮料样品进行分组时使用了不同的标准。当让参与者使用极化感官定位(n = 91)来描述红酒和葡萄酒时,无论参与者是否具有葡萄酒知识,他们都认为葡萄酒和红酒具有独特的感官特征,因此应进行不同的分类。 本研究试图通过投射法和特征描述法,了解新西兰的参与者如何对不同酒精饮料中的玛歌利进行分类。根据分类理论,在食品和饮料类别中对产品进行正确定位非常重要,因为消费者可能会使用类别线索来评估玛格利酒,并使用同一类别中的啤酒或葡萄酒等产品作为玛格利酒在市场上的价格锚。研究结果表明,与葡萄酒和啤酒相比,参与者对红曲的分类不同;因此,对红曲进行单独定位是有益的。实际应用可能包括在餐厅饮料菜单上设立一个单独的部分,在酒类销售商的网站上设立一个网页,或者在零售店的货架上设立一个小的分区。不建议按照之前的建议将麦芽酒放在葡萄酒区。
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引用次数: 0
Effects of sensory test conditions and cooking methods on consumer acceptance, sensory profiling, and emotional response of home meal replacement foods 感官测试条件和烹饪方法对消费者对家庭代餐食品的接受程度、感官特征和情绪反应的影响
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-11 DOI: 10.1111/joss.12906
Jungmin Oh, JeongAe Heo, Seyeong Park, Manyoel Lim, Han Sub Kwak

The increased demand for home meal replacement (HMR) foods due to demographic changes requires research focusing on sensory evaluation. This study compares consumer acceptance, sensory profile, and emotional response of HMR based on test conditions (central location test; CLT or home-use test; HUT) and cooking methods (microwave or pan cooking). The sensory evaluation involved 204 panels, and significant differences were observed in acceptance ratings between CLT and HUT (p < .05). Texture liking was the only significantly different attribute between cooking methods (p < .05). Sensory profiling indicated highly similar characteristics across test conditions and cooking methods. Emotional responses varied depending on the test conditions and cooking methods. In the HUT, positive emotions such as ‘active,’ ‘enthusiastic,’ and ‘happy’ were stronger than those in the CLT (p < .05). Active and positive attitudes such as ‘adventurous,’ ‘aggressive,’ ‘enthusiastic,’ ‘interested,’ and ‘wild’ were stronger in microwave cooking than in pan cooking (p < .05). The results showed that the ‘IKEA effect’ exists in the self-cooking process, leading to higher liking scores and positive emotions in the HUT compared to the CLT, while intrinsic sensory qualities of the samples were unaffected by external factors, test conditions, and cooking methods.

Practical applications

Our research findings provide practical cooking guidelines for food developers who aim to enhance consumers' acceptance and evoke positive emotions during HMR food cooking. In addition, it was shown how the cooking process affects the evaluation of the products in liking, sensory profiling, and emotional responses by comparing CLT and HUT conditions.

由于人口结构的变化,人们对家庭代餐(HMR)食品的需求不断增加,这就需要开展以感官评估为重点的研究。本研究根据测试条件(中心位置测试;CLT 或家庭使用测试;HUT)和烹饪方法(微波或平底锅烹饪)比较了消费者对家庭代餐食品的接受程度、感官特征和情绪反应。感官评估涉及 204 个面板,在中心位置测试和家庭使用测试之间观察到了显著的接受度差异(p <.05)。质地喜好是不同烹饪方法之间唯一存在显著差异的属性(p <.05)。感官分析表明,不同的测试条件和烹饪方法具有高度相似的特征。情绪反应因测试条件和烹饪方法而异。在 HUT 中,"积极"、"热情 "和 "快乐 "等积极情绪比在 CLT 中更为强烈(p < .05)。在微波烹饪中,"冒险"、"积极"、"热情"、"感兴趣 "和 "狂野 "等积极主动的态度比平底锅烹饪更强烈(p < .05)。结果表明,自我烹饪过程中存在 "宜家效应",与 CLT 相比,在 HUT 中会产生更高的喜好得分和积极情绪,而样品的内在感官品质则不受外部因素、测试条件和烹饪方法的影响。 实际应用 我们的研究结果为食品开发商提供了实用的烹饪指南,他们可以在烹饪 HMR 食品时提高消费者的接受度并唤起他们的积极情绪。此外,通过比较CLT和HUT条件,还显示了烹饪过程如何影响产品在喜好、感官特征和情绪反应方面的评价。
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引用次数: 0
Individuals who have been infected with SARS-CoV-2 remain with lowered taste and smell sensory-processing sensitivity: A case study 感染了 SARS-CoV-2 的人对味觉和嗅觉的感觉处理敏感度仍然较低:病例研究
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-04 DOI: 10.1111/joss.12902
Betsy Gois Santos, Valéria Paula Rodrigues Minim, Tarcísio Lima Filho, Suzana Maria Della Lucia

This research aimed to investigate the occurrence and prevalence of possible changes in the sensory perception of individuals who presented total or partial loss of smell or taste when infected by SARS-CoV-2, comparing the results with those of individuals who were not diagnosed with the disease and did not show typical symptoms of the infection. One hundred volunteers were recruited, of whom 50 were from the group of people who had COVID-19 and had signs of smell or taste dysfunction (COVID group), and 50 were from the group of people who did not have the disease and did not show symptoms of the disease (Control group). Gustatory tests were performed to evaluate four primary tastes: sweet, salty, sour, and bitter, and olfactory tests were performed to assess odors: coffee, pineapple, lime, and cinnamon. To determine the detection and recognition thresholds, three-alternative forced-choice sessions of tastes and odors were carried out, and intensity scales were used to verify the sensory perception of the participants. Significant differences were confirmed between the groups (Control and COVID) for the detection and recognition thresholds for all tastes and odors. Sour taste was significantly affected in terms of detection and recognition, suggesting that COVID group shows lower sensitivity concerning this taste. Pineapple odor was the most difficult of being recognized by COVID group. The intensity attributed to the stimuli by the COVID group were lower than those of the Control group and differed statistically at the highest concentrations. Data show that individuals in COVID group remained with gustatory and olfactory alterations in sensitivity, detection, and recognition capacity.

Practical Applications

This research demonstrated the prevalence of symptoms of sensory-processing disorders related to gustatory and/or olfactory functions in individuals who tested positive for COVID-19, even after been cured of the infection. They had sensory alterations in terms of detection and recognition capacity, as well as sensitivity. In practice, several factors associated with quality of life are impaired due to sensory-processing disorders, such as food, personal hygiene, safety, and physical or mental illnesses, which lead to a necessity of monitor these individuals as these factors are related to public health.

本研究旨在调查感染 SARS-CoV-2 病毒后出现嗅觉或味觉完全或部分丧失的人的感官可能发生的变化及其发生率,并将结果与未确诊感染该疾病且未表现出典型感染症状的人进行比较。研究人员招募了 100 名志愿者,其中 50 人来自感染 COVID-19 并出现嗅觉或味觉功能障碍症状的人群(COVID 组),另外 50 人来自未感染该疾病且未出现该疾病症状的人群(对照组)。味觉测试用于评估四种主要味道:甜、咸、酸和苦,嗅觉测试用于评估气味:咖啡、菠萝、青柠和肉桂。为了确定检测阈值和识别阈值,对味道和气味进行了三选一的强迫选择,并使用强度量表来验证参与者的感官知觉。结果表明,对照组和 COVID 组在所有味道和气味的检测和识别阈值上都存在显著差异。酸味在检测和识别方面受到明显影响,这表明 COVID 组对这种味道的敏感度较低。菠萝气味最难被 COVID 组识别。COVID 组的刺激强度低于对照组,并且在最高浓度时存在统计学差异。数据显示,COVID 组的个体在灵敏度、检测和识别能力方面仍然存在味觉和嗅觉改变。 实际应用 这项研究表明,在 COVID-19 检测呈阳性的人群中,即使在感染痊愈后,仍普遍存在与味觉和/或嗅觉功能相关的感觉处理失调症状。他们在检测和识别能力以及灵敏度方面都出现了感官改变。在实践中,与生活质量相关的几个因素都会因感觉处理失调而受到影响,如食物、个人卫生、安全、身体或精神疾病等,因此有必要对这些人进行监测,因为这些因素与公共卫生有关。
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引用次数: 0
Effects of repeated tasting sessions on acceptability, emotional responses, and purchasing behaviors of waste-to-value-addedSCOBY (symbiotic culture of bacteria and yeast) ice cream 重复品尝对变废为宝 SCOBY(细菌和酵母的共生培养)冰淇淋的可接受性、情感反应和购买行为的影响
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-03-04 DOI: 10.1111/joss.12901
Annu Mehta, Luca Serventi, Lokesh Kumar, Damir D. Torrico

This study investigated the effects of repeated exposure on acceptability, emotional responses, and purchase intention of a novel symbiotic culture of bacteria and yeast (SCOBY) ice cream, compared to a control (no extra additives) and a guar gum ice cream sample, using three sessions: a survey (SCOBY information) and two tasting sessions (repeated-exposure effect). Participants initially conducted blind evaluations of all samples, followed by an informed tasting. The blind tasting sessions evoked high arousal emotions for the SCOBY ice cream and positive emotions for the control and guar gum samples. The second session showed a rise in liking for sweetness (5.6–6.5) and texture (5.6–6.7) of the SCOBY samples. Sensory attributes such as flavor (odds ratio = 1.7) and texture (odds ratio = 1.7), coupled with positive emotions such as “happy” (odds ratio = 3.8), “pleasant” (odds ratio = 0.4), and “interested” (odds ratio = 3.8) affected purchase intention. The findings of this study provide valuable insights into participants' liking and emotional responses during repeated exposures to stimuli.

Practical Applications

The study's findings show that repeated exposure to novel products enhances consumer acceptance and emotional responses, challenging the current formats of traditional sensory studies. This implies that the introduction of novel products can be successful with repeated tasting exposure strategies. The focus on improving familiarity with sensory attributes, especially flavor and texture, can positively impact purchase intention. This insight can guide product positioning, marketing campaigns, and flavor development efforts, encouraging the successful integration of innovative products into the market.

本研究调查了重复接触对新型细菌和酵母共生培养物(SCOBY)冰淇淋的可接受性、情感反应和购买意向的影响,并与对照组(无额外添加剂)和瓜尔胶冰淇淋样品进行了比较,共分为三个环节:一次调查(SCOBY 信息)和两次品尝(重复接触效应)。参与者首先对所有样品进行盲评,然后进行知情品尝。在盲品环节中,人们对斯科比冰淇淋产生了高唤醒情绪,而对对照组和瓜尔胶样品则产生了积极情绪。第二个环节显示,对 SCOBY 样品的甜味(5.6-6.5)和口感(5.6-6.7)的好感度上升。味道(几率比=1.7)和质地(几率比=1.7)等感官属性以及 "快乐"(几率比=3.8)、"愉快"(几率比=0.4)和 "感兴趣"(几率比=3.8)等积极情绪影响了购买意向。本研究的结果为了解参与者在重复接触刺激物时的喜好和情绪反应提供了宝贵的见解。 实际应用 研究结果表明,重复接触新奇产品会增强消费者的接受度和情感反应,这对传统感官研究的现有模式提出了挑战。这意味着,采用重复品尝的策略可以成功地引入新产品。注重提高消费者对感官属性,尤其是风味和质地的熟悉程度,会对购买意向产生积极影响。这种洞察力可以指导产品定位、营销活动和风味开发工作,鼓励创新产品成功融入市场。
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引用次数: 0
Development of new frozen food products: The effects of product attributes and marketing factors on sales of frozen cooked rice and dumplings 开发新的速冻食品:产品属性和营销因素对速冻熟米饭和饺子销售的影响
IF 2 3区 农林科学 Q2 Agricultural and Biological Sciences Pub Date : 2024-02-11 DOI: 10.1111/joss.12900
Nayeong Kim, Hailey Hayeon Joo, Brian Hong Sok Kim, Junghoon Moon

For successful new product development, it is crucial to devise product attributes and marketing strategies appropriate for the expected consumption contexts. However, the impacts of product attributes and marketing factors on sales across the various consumption contexts are scarcely examined. Thus, this study aims to compare the product attributes and marketing factors affecting the sales of new frozen cooked rice (meal) and frozen dumpling (snack) products, which have different consumption contexts. This study used Nielsen point-of-sale data on new frozen cooked rice and dumpling products in Korea for weeks 1–48 in 2020. The results reveal distinct key factors influencing sales for each product category. The key factors driving the sales of frozen cooked rice are formulation, recipe type, package type, weight diversity, and distribution channel diversity. The key factors driving the sales of frozen dumplings are the main ingredient, dumpling shape, sauce flavor, claim, weight diversity, bundling promotion, and distribution channel diversity. These findings contribute to new product development by increasing the understanding of product attributes and marketing factors in different consumption contexts.

Practical Applications

This manuscript contributes to the field of food consumer studies by comparing the impact of product attributes and marketing factors on frozen food sales in different consumption contexts, such as meals and snacks. The information obtained from this study provides useful insights for researchers in the sensory and gastronomic fields, as well as for food experts and practitioners. The results of this study can be of interest to the gastronomy sector, as we highlighted sensory factors such as main ingredients, sauce flavors, recipe types, and formulations as product attributes that influence consumers' food purchases. These findings can aid researchers and new product developers in the food industry in developing innovative foods that can potentially be incorporated into the sensory experience.

要成功开发新产品,关键是要针对预期的消费环境设计出适合的产品属性和营销策略。然而,人们很少研究产品属性和营销因素对不同消费环境下销售额的影响。因此,本研究旨在比较影响具有不同消费背景的新型速冻炊饭(正餐)和速冻水饺(零食)产品销售的产品属性和营销因素。本研究使用了尼尔森公司关于 2020 年第 1-48 周韩国新型速冻熟米饭和饺子产品的销售点数据。研究结果揭示了影响每类产品销售的不同关键因素。影响速冻炊饭销售的关键因素包括配方、食谱类型、包装类型、重量多样性和分销渠道多样性。推动速冻饺子销售的关键因素是主要成分、饺子形状、酱汁口味、声称、重量多样性、捆绑促销和分销渠道多样性。这些发现加深了人们对不同消费环境下产品属性和营销因素的理解,有助于新产品开发。 实际应用 本手稿通过比较产品属性和营销因素在正餐和零食等不同消费环境下对冷冻食品销售的影响,为食品消费者研究领域做出了贡献。本研究获得的信息为感官和美食领域的研究人员以及食品专家和从业人员提供了有用的见解。本研究的结果可能会引起美食界的兴趣,因为我们强调了影响消费者购买食品的感官因素,如主要成分、酱汁口味、食谱类型和配方。这些研究结果可以帮助食品行业的研究人员和新产品开发人员开发出有可能融入感官体验的创新食品。
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引用次数: 0
期刊
Journal of Sensory Studies
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