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Leveraging the Synergistic Effect of Menu Format and Visual Sensory Cues as a Potential Tool to Direct Consumers' Preferences Toward More Sustainable Options 利用菜单格式和视觉感官线索的协同效应,作为引导消费者偏好更可持续选择的潜在工具
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-05-19 DOI: 10.1111/joss.70049
Sibel Ozilgen, Atilay Askaroglu

The food industry uses visual sensory attributes of the products to communicate with consumers, both in physical locations and online platforms. Recent technological advancements, particularly interactive digital interfaces, have made visual cues even more influential in food marketing. This study evaluates the synergistic effects of different menu formats and visual sensory cues in shifting consumer preferences toward sustainable food options, addressing the need to reduce greenhouse gas emissions. A traditional Turkish rice pudding was used as a case study. Four sample variants with varying visual textural complexities were prepared by halving the standard portion size and layering it gradually with soft, crispy, crunchy, and airy foods. Using Blender software, two sets of 3D visuals—non-informative (photographs only) and informative (photographs with product information)—were created for control and four variants and placed side by side. These visuals were then transferred to three different menu formats: paper, 2D touch screen, and 3D touch screen. A total of 180 participants evaluated the visuals via the assigned menu formats. Multivariate ANOVA was used to analyze the results. Participants consistently preferred the variant with three textural layers (soft, crispy, and crunchy) over the traditional dessert, regardless of menu formats and experimental conditions (p > 0.05), leading to a reduction in carbon emissions by over 30%. The 2D touch screen slightly increased preference rates and reduced variability compared to other formats. This supports the Variety-Seeking Behavior Theory, Elaboration Likelihood Model, and Cognitive Load Theory, suggesting that this format imposes optimal cognitive load and is the most engaging.

食品行业利用产品的视觉感官属性与消费者进行沟通,无论是在实体店还是在线平台上。最近的技术进步,特别是交互式数字界面,使视觉线索在食品营销中更有影响力。本研究评估了不同菜单格式和视觉感官线索在将消费者偏好转向可持续食品选择方面的协同效应,解决了减少温室气体排放的需要。一种传统的土耳其米布丁被用作案例研究。四种具有不同视觉纹理复杂性的样品变体是通过将标准份量减半并逐渐将其与软,脆,脆和蓬松的食物分层来制备的。使用Blender软件,创建了两组3D视觉效果——非信息(只有照片)和信息(带有产品信息的照片)——作为对照组和四个变体,并排放置。然后将这些视觉效果转换为三种不同的菜单格式:纸质、2D触摸屏和3D触摸屏。共有180名参与者通过指定的菜单格式评估视觉效果。采用多元方差分析对结果进行分析。与传统甜点相比,无论菜单形式和实验条件如何(p > 0.05),参与者始终更喜欢有三层质地(软、脆、脆)的甜点,这导致碳排放量减少了30%以上。与其他格式相比,2D触摸屏略微增加了偏好率,减少了可变性。这支持了多样性寻求行为理论、精化可能性模型和认知负荷理论,表明这种形式施加了最佳的认知负荷,并且是最吸引人的。
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引用次数: 0
Consumer Perception and Sensory Profiling of Cassava Mealiness Attributes Using Hedonic, JAR, and CATA Methods 使用Hedonic, JAR和CATA方法的消费者感知和木薯粉质属性的感官分析
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-05-07 DOI: 10.1111/joss.70036
O. A. Osunbade, E. O. Alamu, W. Awoyale, M. Adesokan, G. Nwaoliwe, B. A. Akinwande, J. A. Adejuyitan, M. Lungaho, B. Maziya-Dixon

The ability of cassava root to be softened within a short period, being easy to chew, and dissolving easily upon biting, otherwise known as cassava root mealiness, is one of the major attributes of boiled cassava roots. This study aimed to identify the attributes of cassava root mealiness from consumers' end and evaluate consumer acceptability of boiled cassava roots. A well-structured questionnaire comprising of a 9-point hedonic, Just About Right (JAR) and Check-All-That-Apply (CATA) test was administered to 120 respondents to elicit information on cassava root mealiness (CRM) attributes and to evaluate four cassava varieties (danwarri, suppi, akpu, dangbo) for consumers' acceptability of boiled cassava in the selected LGAs of Benue State, Nigeria (Vandekya, Ushongo, Konshisha and Gwer East) using purposive sampling techniques. Data collected were subjected to Analysis of Variance (ANOVA) using statistical packages for social science (SPSS) and XLSTAT packages. CRM for the four cassava root varieties were dissolving easily, easy to chew, and softness. The CATA test showed that the most important mealiness attributes of boiled cassava roots were dissolving easily (80%) > being easy to chew (78%) > being moderately soft (76%). The JAR test results also revealed that the softness and chewiness of danwarri and suppi cassava varieties scored above 50%, just about right (JAR) values. The acceptability test showed that danwarri variety was scored 7.48 > suppi (6.68) > akpu (5.44) > dangbo (4.19) in that order. This information, with an in-depth laboratory characterization of the raw roots, will assist breeders in developing improved cassava varieties that are mealable and acceptable to the consumers.

木薯根在短时间内软化的能力,易于咀嚼,一咬就容易溶解,也被称为木薯根的粉质,是煮木薯根的主要属性之一。本研究旨在从消费者的角度确定木薯根的粉质属性,并评估消费者对煮木薯根的接受程度。采用有目的抽样技术,对120名受访者进行了一份结构良好的问卷调查,其中包括9分的快乐、恰到好处(JAR)和检查所有应用(CATA)测试,以获取有关木薯根粉度(CRM)属性的信息,并评估4个木薯品种(danwarri、suppi、akpu、dangbo),以了解消费者对尼日利亚贝努埃州(Vandekya、Ushongo、Konshisha和Gwer East)选定的地方州(lga)煮熟木薯的接受程度。使用社会科学统计软件包SPSS和XLSTAT进行方差分析(ANOVA)。4个木薯根品种的CRM具有易溶解、易咀嚼、柔软等特点。CATA测试表明,煮熟木薯根最重要的粉质属性是易溶解(80%);易咀嚼(78%);适中软(76%)。JAR测试结果还显示,丹瓦里和苏皮木薯品种的柔软性和咀嚼性得分在50%以上,正好符合(JAR)值。可接受性试验结果显示,丹瓦里品种得分依次为7.48;苏皮(6.68);阿克普(5.44);当波(4.19)。这些信息,加上对原料根的深入实验室特性分析,将有助于育种者开发可食用和消费者可接受的木薯改良品种。
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引用次数: 0
Apple Juice as a Potential Sweetening Ingredient in Fruit Nectars: Hedonic and Sensory Perception of Children and Adults 苹果汁作为一种潜在的蜜饯增甜成分:儿童和成人的享乐和感官知觉
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-05-06 DOI: 10.1111/joss.70045
Isabelle Esperança, Thaisa Marques, Ellen Ayres, Rosires Deliza

Reducing sugar consumption is a global need, especially given its relationship with the increase of chronic non-communicable diseases. The Brazilian industry has used apple juice as a substitute for added sugar in fruit beverages. This study aimed to elucidate whether and to what extent apple juice can be reduced without affecting sweetness perception and juice acceptance, thus providing new insights for developing products with a sugar substitute ingredient. Two studies were conducted, both with adults and children. First, five sequential difference thresholds for reducing apple juice into mixed grape nectar estimated the concentrations that could be reduced without affecting the perception of sweetness by 50 adults and 50 children. The second study evaluated the consumers' liking and sensory characteristics using the Check-All-That-Apply test of the five estimated thresholds, by 120 adults and 110 children. The results indicated that it was possible to reduce the apple juice of mixed grape nectar without affecting the perception of sweetness while keeping an adequate acceptance.

减少糖消费是一项全球需要,特别是考虑到它与慢性非传染性疾病增加的关系。巴西工业用苹果汁代替水果饮料中的添加糖。本研究旨在阐明在不影响甜味感知和果汁接受度的情况下,是否可以以及在多大程度上降低苹果汁的含糖量,从而为开发含糖替代成分的产品提供新的见解。进行了两项研究,分别针对成人和儿童。首先,将苹果汁还原为混合葡萄花蜜的五个连续差异阈值估计了在不影响50名成人和50名儿童对甜味感知的情况下可以降低的浓度。第二项研究对120名成人和110名儿童进行了5个估计阈值的“Check-All-That-Apply”测试,评估了消费者的喜好和感官特征。结果表明,在不影响甜度感知的情况下,可以减少混合葡萄花蜜中的苹果汁,同时保持足够的接受度。
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引用次数: 0
Music to My Lips: Effects of Musical Tempo on the Coffee Drinking Experience 唇边的音乐:音乐节奏对咖啡饮用体验的影响
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-27 DOI: 10.1111/joss.70040
Joanne Pei Sze Yeoh, Charles Spence

A study was designed to investigate the influence of music tempo on lone coffee drinkers' experience in a coffee shop. The study (N = 400) was a single-blind randomized experiment conducted at a specialty coffee shop. The results demonstrate that music tempo induced a positive experience in those coffee drinkers who may have been motivated by utilitarian (weekday) versus hedonic (weekend) needs. Specifically, slow tempo music on weekdays led to intentions to re-purchase coffee. Furthermore, customers lingered for longer in the coffee shop on weekends when slow tempo music was playing. These findings, and the implications for future research, are discussed in light of the current literature on environment congruency, motivations, and consumer behavior.

一项研究旨在调查音乐节奏对独自在咖啡店喝咖啡的人的影响。该研究(N = 400)是在一家特色咖啡店进行的单盲随机实验。研究结果表明,音乐节奏对那些可能受到功利主义(工作日)和享乐主义(周末)需求驱使的咖啡饮用者产生了积极的体验。具体来说,工作日的慢节奏音乐会让人想要重新购买咖啡。此外,周末播放慢节奏音乐时,顾客在咖啡店逗留的时间更长。这些发现,以及对未来研究的影响,将根据当前关于环境一致性、动机和消费者行为的文献进行讨论。
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引用次数: 0
Decoding Color Perception: An Eye Tracking Perspective 解码色彩感知:眼动追踪视角
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-27 DOI: 10.1111/joss.70044
Alessandro Bortolotti, Vien Cheung, Luwen Yu, Peter A. Rhodes, Riccardo Palumbo

Eye movements scan objects and features in our environment, with color being fundamental to visual experience. Individual variations in color vision create diverse perceptual interpretations. Eye tracking provides objective quantification of these perceptual differences through fixations and gaze patterns. This review consolidates research on eye tracking methodologies for assessing color discrimination abilities. Metrics like fixation duration, saccadic patterns, and pupillary responses have proven sensitive to variations in color perception. Distinctive eye movement patterns emerge as potential markers for color vision deficiencies, variations in color naming, and how context affects color perception. Eye tracking effectively measures color perception objectively and identifies anomalies in color vision. The technology reveals how individual differences in color processing influence visual attention, offering insights into the relationship between physiological color processing mechanisms and behavioral responses to colored stimuli.

眼球运动扫描我们环境中的物体和特征,颜色是视觉体验的基础。色彩视觉的个体差异产生了不同的感知解释。眼动追踪通过注视和凝视模式提供了这些感知差异的客观量化。这篇综述整合了眼动追踪方法在评估颜色辨别能力方面的研究。像注视时间、眼跳模式和瞳孔反应等指标已被证明对颜色感知的变化很敏感。独特的眼球运动模式是色觉缺陷、颜色命名变化以及环境如何影响颜色感知的潜在标志。眼动追踪能有效地客观测量色彩感知,识别色彩视觉异常。该技术揭示了色彩处理的个体差异如何影响视觉注意,为生理色彩处理机制与对色彩刺激的行为反应之间的关系提供了见解。
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引用次数: 0
Correction to “Exploring the Use of Verjuice for Reduced Sodium Pickle Production: Determination of Hedonic and Rejection Thresholds” 更正“探索使用葡萄汁减少钠泡菜生产:快感阈值和排斥阈值的测定”
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-25 DOI: 10.1111/joss.70043

Lassen, R.S., Sant'Anna, V., Leães, F.L., Lima Filho, T. and Dupas de Matos, A. (2025), Exploring the Use of Verjuice for Reduced Sodium Pickle Production: Determination of Hedonic and Rejection Thresholds. J Sens Stud, 40: e70030. https://doi.org/10.1111/joss.70030

In the Abstract, ~4 g/L should be corrected to ~10 g/L. The corrected sentence is: “Data from this study show that food producers can reduce salt content in pickles down to ~10 g/L by preserving them with either vinegar or verjuice, without impacting liking compared to levels currently available in the market (14 g/L).”

In the Conclusion, “For both acidifiers, results indicated that it is possible to reduce salt at similar levels (~ 4 g/L) without impacting overall liking, liking of saltiness, and acidity of pickles in relation to the control (14 g/L)” should be corrected to: “For both acidifiers, results indicated that it is possible to reduce salt by ~ 4 g/L without impacting overall liking, liking of saltiness, and acidity of pickles in relation to the control (14 g/L).”

We apologize for the errors.

Lassen, r.s., Sant’anna, V., le es, F.L, Lima Filho, T.和Dupas de Matos, A.(2025),探索使用葡萄汁减少钠泡菜生产:享乐和排斥阈值的测定。[J] .岩石力学与工程学报,2001,19(4):371 - 378。https://doi.org/10.1111/joss.70030In摘要,~4 g/L应校正为~10 g/L。更正后的句子是:“这项研究的数据表明,食品生产商可以通过用醋或葡萄汁保存泡菜,将其含盐量降低到10克/升左右,而与目前市场上的含盐量(14克/升)相比,不会影响人们的喜好。”在结论中,“对于两种酸化剂,结果表明有可能在相似水平(~ 4 g/L)下减少盐,而不影响总体喜欢度,咸味喜度和酸味相对于对照组(14 g/L)”应该修改为:“对于两种酸化剂,结果表明有可能在~ 4 g/L下减少盐,而不影响总体喜欢度,咸味喜度和酸味相对于对照组(14 g/L)。”我们为错误道歉。
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引用次数: 0
The Effects of Naturalness in Green Advertising: How Attention Restoration, Attention Concentration and Perceived Psychological Well-Being Enhance Consumers' Product Perceptions and Purchase Intentions 自然在绿色广告中的作用:注意恢复、注意集中和感知心理幸福感如何增强消费者的产品认知和购买意愿
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-21 DOI: 10.1111/joss.70038
Huei-ting Tsai

This study investigates why green advertising works by examining the effect of nature imagery in print advertisements on consumer attitudes and purchase intentions. Specifically, this research explores and classifies the role of attention restoration, attention concentration, and perceived psychological well-being to explain why green advertising works and the process of how these factors enhance consumer attitudes and purchase intentions toward advertised brands and products. Through the experimental studies with 352 participants, the results indicate that the naturalness of print advertisements brings about positive attention restoration, attention concentration, and perceived well-being. Meanwhile, these factors also mediate the relationship between nature imagery and consumer attitudes and purchase intentions toward advertised brands and products. The findings are helpful for advertisers to exploit an optimal green advertisement to increase new product sales.

本研究通过研究平面广告中的自然意象对消费者态度和购买意向的影响,探讨了绿色广告发挥作用的原因。具体而言,本研究探讨了注意力恢复、注意力集中和感知心理健康的作用,并对其进行了分类,以解释绿色广告为何有效,以及这些因素如何增强消费者对广告品牌和产品的态度和购买意向的过程。通过对 352 名参与者的实验研究,结果表明,平面广告的自然性会带来积极的注意力恢复、注意力集中和感知幸福感。同时,这些因素也是自然意象与消费者对广告品牌和产品的态度和购买意向之间关系的中介。研究结果有助于广告商开发最佳绿色广告,提高新产品销量。
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引用次数: 0
Exploring the Effects of Fruit Brand Names on Consumer Preferences: A Case Study of Apple Consumer Behavior 探究水果品牌名称对消费者偏好的影响:以苹果消费者行为为例
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-16 DOI: 10.1111/joss.70035
Masoumeh Bejaei, Jennifer Arthur

Despite the recognized impact of brand names on consumer behavior, limited research has specifically explored how brand names affect customers' fruit quality perceptions and preferences. The main objective of this study was to investigate the effects of apple brand names, as a case study, on consumers' brand recognition and preferences, considering their purchase and consumption behaviors and demographics. Consumer preferences toward four apple brand name categories were specifically investigated: sensory component names (SCN), metaphoric names (MN), non-metaphoric names (NMN), and innovative spelling names (ISN). A total of 526 Canadian residents participated in an online survey, and 517 submitted responses were accepted. Names from the SCN category were liked the most and disliked the least. Names from the MN category were disliked less than those from NMN and ISN categories. Names from the ISN category were disliked the most. Overall, the results highlighted the significance of brand names, with SCN being associated with greater recognition and preference.

尽管人们认识到品牌名称对消费者行为的影响,但有限的研究专门探讨了品牌名称如何影响消费者对水果质量的感知和偏好。本研究的主要目的是调查苹果品牌名称的影响,作为一个案例研究,对消费者的品牌认知和偏好,考虑到他们的购买和消费行为和人口统计学。本研究调查了消费者对四类苹果品牌名称的偏好:感官成分名称(SCN)、隐喻名称(MN)、非隐喻名称(NMN)和创新拼写名称(ISN)。共有526名加拿大居民参与了在线调查,517份提交的回复被接受。来自SCN类别的名字最受欢迎,最不受欢迎。来自MN类别的名字比来自NMN和ISN类别的名字更不受欢迎。来自ISN类别的名字最不受欢迎。总体而言,研究结果强调了品牌名称的重要性,品牌名称与更高的认可度和偏好有关。
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引用次数: 0
Influence of Honey Types on the Physicochemical Properties, Consumer Acceptance, and Sensory Profile of Meads Using Check-All-That-Apply 使用check - all - the - apply研究蜂蜜种类对蜂蜜理化性质、消费者接受度和感官特征的影响
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-10 DOI: 10.1111/joss.70039
Rodrigo Ribeiro Arnt Sant'Ana, Bruna Rafaela da Silva Monteiro Wanderley, Luciano Valdemiro Gonzaga, Ana Clara Nascimento Antunes, Ana Carolina Oliveira Costa, Renata Dias de Mello Castanho Amboni, Carlise Beddin Fritzen-Freire

This study aimed to evaluate the impact of different types of honey on the physicochemical properties and sensory profile of meads, using the Check-all-that-apply (CATA) method. Four meads were produced: WM—wildflower honey mead (multifloral), SM—stingless bee honey mead (Jataí—Tetragonisca angustula), OM—orange blossom mead (monofloral) and HM—honeydew mead (non-floral). The physicochemical analyses indicated significant differences (p < 0.05) between the formulations, with alcohol content ranging from 11.20% to 12.20% and diverse and complex organic acid profiles. The color of the meads varied, with HM standing out for its lower luminosity. All meads showed good acceptability (≥ 70%) and distinct sensory profiles, according to CATA. The study demonstrates the influence of different types of honey on the composition and sensory characteristics of mead, pioneering the application of the CATA method to describe the beverage.

本研究旨在利用check -all- thatapply (CATA)方法,评估不同类型蜂蜜对蜜蜂理化性质和感官特征的影响。制作了4种蜜酒:wm -野花蜜酒(多花)、sm -无刺蜜蜂蜜酒(Jataí-Tetragonisca angustula)、om -橙花蜜酒(单花)和hm -蜜露蜜酒(无花)。理化分析表明,两种配方之间存在显著差异(p < 0.05),酒精含量在11.20%至12.20%之间,有机酸谱多样而复杂。草地的颜色各不相同,HM因其较低的亮度而引人注目。根据CATA的数据,所有的测量结果都显示出良好的可接受性(≥70%)和不同的感觉特征。该研究展示了不同类型的蜂蜜对蜂蜜酒成分和感官特性的影响,开创了将CATA方法应用于描述这种饮料的先河。
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引用次数: 0
Descriptive Analysis of Sensory Properties of Wet-Boiled Peanut Sauce: The Effect of Boiling Time and the Presence of Kernel Coating 湿煮花生酱感官特性的描述性分析:煮制时间和仁包衣存在的影响
IF 1.6 3区 农林科学 Q3 FOOD SCIENCE & TECHNOLOGY Pub Date : 2025-04-07 DOI: 10.1111/joss.70034
Yula Ugembe, Claudia Lazarte, Candida Mavie, José da Cruz Francisco, Telma Magaia, Björn Bergenståhl

Descriptive sensory analysis was used to characterize the flavor changes of peanuts during boiling. The attributes investigated were rawness, astringency, and bitterness. Samples of peanut sauce prepared with seed coating and without seed coating and taken at different cooking times (1, 15, 30, 60, 90, and 120 min) were compared. A descriptive panel (N = 16 peanuts with coating and N = 17 peanuts without coating) evaluated 12 coded samples served in random order using a scale of 7 points. The average results showed that the rawness decayed during cooking and that obtaining a close-to-neutral sauce character took about 90–120 min. These times are longer than what is used during dry roasting of peanuts. The sensations of rawness, astringency, and bitterness are also perceived more strongly when peanuts are cooked in water than when peanuts are roasted under less humid conditions. Astringency and bitterness are the primary attributes contributing to the complex rawness sensation of the peanut sauce.

采用描述性感官分析方法对花生在煮煮过程中的风味变化进行了表征。调查的属性是生涩,涩味和苦味。比较不同烹饪时间(1、15、30、60、90和120 min)下涂有和未涂有种皮的花生酱样品。一个描述性小组(N = 16个涂有涂层的花生和N = 17个未涂有涂层的花生)用7分的量表随机评估了12个编码样本。平均结果表明,在烹调过程中生鲜度逐渐衰减,获得接近中性的酱料特性大约需要90-120 min。这些时间比干烤花生所用的时间要长。花生的生涩、涩味和苦味在水里煮比在不太潮湿的条件下烤更强烈。涩和苦是造成花生酱复杂的生涩感觉的主要因素。
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引用次数: 0
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Journal of Sensory Studies
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