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Strategi Pemasaran dan Pengengembangan Kemasan UMKM Pie Susu Kering Khas Desa Rejoagung Rejoagung 村中小微企业典型奶酥的营销策略和包装开发
Pub Date : 2023-08-20 DOI: 10.47233/jpmittc.v2i2.1115
Sukma Wahyuning Tyas, Winarti Winarti, Amanda Faidah, Ayu Eka Rizky A, Nur Kholis
Rejoagung Village is an area located in the Ploso. There are many industries that still home-scale or micro, small and medium enterprises (MSMEs). This service activity collaborates with milk pie business actors. However, business actors experience several obstacles, namely related to marketing and packaging. So that the purpose of this community service activity is to provide training to strategy MSMEs in using social media as digital marketing to introduce products to a wider range of consumers. And also provide training to MSMEs in terms of packaging renewal. The method used in this activity is Assets Based Community Development (ABCD), which is an approach model in community development. The output resulting from this community service activity is that business actors identify and are skilled at marketing through social media as well as updating more attractive packaging.
reagung Village是普洛索的一个地区。有许多行业仍然是家庭规模或微型,中小企业(MSMEs)。此服务活动与牛奶派业务参与者协作。然而,业务参与者会遇到一些障碍,即与营销和包装相关的障碍。因此,这个社区服务活动的目的是为战略中小微企业提供培训,让他们利用社交媒体作为数字营销,向更广泛的消费者介绍产品。同时也为中小微企业提供包装更新方面的培训。该活动使用的方法是基于资产的社区发展(ABCD),这是社区发展的一种方法模型。这种社区服务活动的结果是,商业行为者识别并熟练地通过社会媒体进行营销,以及更新更有吸引力的包装。
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引用次数: 0
Peningkatan Produktifitas Umkm Jamu Gendong Melalui Edukasi Digital Marketing Di Desa Losari 通过卢萨里村的数字营销促进柄草药生产率
Pub Date : 2023-08-20 DOI: 10.47233/jpmittc.v2i2.1111
Izzatul Lutfiyah, Winarti Winarti, Misbah Bahauddin Faqih, Nyimmas Darah Antin, Anisa Atifatur Rahmania Fatimatuz Zahrah, Yunita Adinda Sari Alfiani
The lack of knowledge of the local community in Losari Village, Ploso District, is one of the things that prompted writed to carry out this activity, namely by providing education on packaging and marketing of Jamu Gendong products. The method used is the ABCD (Asset Based Community Development) Method. This approach focuses on an inventory of assets in the community which are assumed to be very supportive of community empowerment activities. In order to develop the potential of local Jamu Gendong products, a problem-solving framework is implemented which includes three things. First, observations regarding production, packaging and marketing that are usually carried out by partners. Second, educating partners regarding good packaging methods. Third, Education to partners regarding digital-based marketing methods. Digital-based packaging and marketing education can be a new innovation for them to be applicable to society
Ploso区Losari村的当地社区缺乏知识,这是促使write开展这项活动的原因之一,即提供有关Jamu Gendong产品包装和营销的教育。使用的方法是ABCD(基于资产的社区发展)方法。这种方法侧重于社区资产清单,这些资产被认为非常支持社区授权活动。为了开发本地Jamu Gendong产品的潜力,实施了一个解决问题的框架,其中包括三件事。首先,通常由合作伙伴进行的关于生产、包装和销售的观察。第二,教育合作伙伴关于良好的包装方法。第三,对合作伙伴进行数字化营销方法的教育。数字化的包装与营销教育可以成为一种新的创新,使其适用于社会
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引用次数: 0
Pemanfaatan Digital Branding UMKM Barongan Wisanggeni Guna Mendukung Tercapainya SDGs Desa Kewirausahaan 数字品牌UMKM baranggeni支持实现创业村可持续发展
Pub Date : 2023-08-08 DOI: 10.47233/jpmittc.v2i2.1086
Muhammad Handito Perwira Negara, Dewi Deniaty Sholihah
SMALL AND MEDIUM ENTERPRISES (UMKM) play a crucial role in creating jobs, distributing income, and supporting economic growth. The mastery of information and communication technology provides opportunities for UMKM through social media platforms like YouTube and Instagram. Digital strength and effective branding strategies are essential for UMKM Barongan Wisanggeni Art Gallery to face technological advancements and meet the demands of sophisticated consumers. In the context of sustainable development, Kelompok KKNT 27 supports the Sustainable Development Goals (SDGS) of Entrepreneurship Village by empowering the local economy and creating a competitive environment for future generations. The objective of this initiative is to provide education on branding for entrepreneurs and enhance the target market through product branding. The target beneficiaries are the general public in Ngadirejo Village, Blitar City. The implementation of the SDGS of Entrepreneurship Village and digital branding is expected to achieve economic independence and support sustainable development. This activity represents a tangible step in supporting UMKM and the local economy towards inclusive development.
中小企业在创造就业、分配收入和支持经济增长方面发挥着至关重要的作用。对信息和通信技术的掌握为UMKM提供了通过YouTube和Instagram等社交媒体平台的机会。UMKM Barongan Wisanggeni画廊要面对技术进步,满足成熟消费者的需求,数字实力和有效的品牌战略是必不可少的。在可持续发展的背景下,Kelompok KKNT 27支持创业村的可持续发展目标(SDGS),赋予当地经济权力,为子孙后代创造竞争环境。这一举措的目的是为企业家提供品牌教育,并通过产品品牌扩大目标市场。目标受益者是布利塔尔市恩加迪雷霍村的普通民众。创业村的可持续发展目标和数字品牌的实施有望实现经济独立并支持可持续发展。这项活动是支持UMKM和当地经济走向包容性发展的切实步骤。
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引用次数: 0
Upaya Peningkatan Literasi-Numerasi Peserta Didik dengan Pembuatan Pojok Baca dan Majalah Dinding Berhitung Kelas 5 di SD Negeri Pilang 1 在北京小学(小学)设立阅读角和墙壁计算类(五年级)的学习者努力提高读写能力
Pub Date : 2023-08-05 DOI: 10.47233/jpmittc.v2i2.1084
Ribut Prastiwi Sriwijayanti, Dita Refani Putri, Errina Dinda Festawanti, Rita Sholeha, Iwing Ade Miranda, Firli Maulidiana, Rr. Ghina Ayu P.T.K, Moh. Umar Alfaruqi
Literacy and Numeracy are things that are not common in the world of education. Literacy and numeracy are needed when implementing the learning process in the classroom to increase students' insight in receiving learning. Therefore, as teachers must have innovation so that students can improve literacy and numeracy, for example by using interesting learning media as student insights. This article was created with the aim of improving students' literacy and numeracy by creating reading corners and counting mading in the classroom using qualitative research methods of classroom actions and case studies with data collection carried out through class observation and class AKM tests. The results obtained from the writing and implementation of this article achieved results with an average of 78 literacy competencies and 80 for numeracy competencies.
读写和计算能力在教育界并不常见。在课堂上实施学习过程时,需要识字和计算能力,以增加学生对接受学习的洞察力。因此,作为教师必须有创新,使学生能够提高读写能力和计算能力,例如通过使用有趣的学习媒体作为学生的见解。本文的目的是通过课堂行动和案例研究的定性研究方法,通过课堂观察和课堂AKM测试收集数据,通过在课堂上创建阅读角和计数制作,提高学生的读写和计算能力。从本文的写作和实施中获得的结果是,读写能力平均为78分,计算能力为80分。
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引用次数: 0
Identifikasi Masalah Dan Potensi Desa Jarak Dalam Upaya Menjadikan Desa Jarak Sebagai Desa Wisata di Kabupaten Jombang 确定距离村的问题和潜力,使距离村成为约邦区的旅游村庄
Pub Date : 2023-07-27 DOI: 10.47233/jpmittc.v2i2.1046
Affiva Lindi Damayanti, R Yuniardi Rusdianto
Jarak Village is one of the villages in Wonosalam District, Jombang Regency. Jarak Village has the potential to become a Tourism Village because it has one of the aspects needed to become a Tourism Village namely the authenticity of its culture, customs, and natural tourism potentials. However, based on surveys and observations from researchers, Jarak Village still has problems or obstacles in developing it into a Tourism Village. Therefore, the purpose of this research is to plan strategies that can be applied to make the Jarak Village feasible to become a Tourism Village in Wonosalam District, Jombang Regency. In this study a qualitative descriptive method was used to get a complete picture of the village of the Distance. The data used is from primary and secondary data obtained through surveys, observations, interviews, documentation, as well as literature studies from previous related studies. The data that has been collected is processed and analyzed using a SWOT study to produce a strategic direction to develop the Distance Village into a Tourism Village. The results of this study are that there are several strategies and detailed descriptions that can be applied, namely in the form of competitive strategies, diversification strategies, overview strategies, and defensive strategies.
Jarak村是中邦县Wonosalam区的一个村庄。Jarak村具有成为旅游村的潜力,因为它具有成为旅游村所需的一个方面,即其文化,习俗和自然旅游潜力的真实性。然而,根据研究人员的调查和观察,Jarak村在发展为旅游村方面仍然存在问题或障碍。因此,本研究的目的是规划可应用的策略,使Jarak村成为可行的旅游村,在中邦县的Wonosalam区。本研究采用定性描述的方法,以获得一个完整的村庄的距离。使用的数据来自于通过调查、观察、访谈、文献以及以往相关研究的文献研究获得的一手和二手数据。对收集到的数据进行处理和分析,使用SWOT研究,以产生一个战略方向,发展成为一个旅游村的距离村。本研究的结果是,有几种策略和详细的描述可以应用,即竞争战略,多元化战略,概述战略和防御战略的形式。
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引用次数: 0
Digitalisasi Marketing Sebagai Strategi dalam Meningkatkan Penjualan UMKM Kuliner di Cafe Uniang Pasca Pandemi Covid - 19 : GOFOOD DAN SHOPEEFOOD 数字化营销作为 Covid 大流行后 Cafe Uniang 提高烹饪中小微企业销售额的战略 - 19:GOFOOD和shopeefood
Pub Date : 2023-07-26 DOI: 10.47233/jpmittc.v2i2.1042
Ullya Rahmi Aswin, Leni Gustina, Muthia Rahma Dianti
Community Service is a form of the Tridharma of Higher Education. This PKM is proposed to carry out activities that are socialization of digital product marketing post Covid-19 pandemic. Covid-19 pandemic impact turnover decrease and limited consumers, cause restrictions on interactions between producers and consumers, especially in Putra Indonesia University (YPTK) Padang campus. Jl Aru RT 04 RW 09 in Lubuk Begalung has a significant culinary business development and near on the campus of UPI YPTK Padang. The pandemic situation had a major impact on the development of Culinary cause learning activities through online classes. If this happens continuously without anticipation, the culinary business will suffer losses. So there must a strategy for SME’s to survive in the face of new habits. The use of digital media is an alternative for SME’s to survive along pandemic. The aim of this community service is  increasing the knowledge and skills of Culinary Entrepreneurs, so they can implement more effective and efficient digital marketing strategies. The service method is a training. The training stages are divided into 4 (four) stages, there are preparation stage, implementation stage, program evaluation stage and reporting stage. The expected results are to increase the knowledge, understanding, and skills of culinary entrepreneurs regarding how to determine and implement digital marketing strategies more effectively and efficiently for their culinary products.
社区服务是高等教育三原则的一种形式。本 PKM 建议在 Covid-19 大流行后开展数字产品营销社会化活动。Covid-19大流行影响了营业额的下降和消费者的有限,导致生产者和消费者之间的互动受到限制,尤其是在印尼普特拉大学巴东校区。位于 Lubuk Begalung 的 Jl Aru RT 04 RW 09 是一个重要的烹饪商业发展区,靠近印尼普特拉大学巴东校区。大流行病对通过在线课程开展烹饪事业学习活动产生了重大影响。如果这种情况在没有预料的情况下持续发生,烹饪企业将蒙受损失。因此,面对新的习惯,中小型企业必须制定生存战略。使用数字媒体是中小企业在大流行中求生存的一种选择。这项社区服务的目的是提高烹饪企业家的知识和技能,使他们能够实施更有效、更高效的数字营销战略。服务方式是培训。培训阶段分为四个阶段:准备阶段、实施阶段、项目评估阶段和报告阶段。预期成果是提高烹饪企业家对如何更有效、更高效地为其烹饪产品确定和实施数字营销战略的认识、理解和技能。
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引用次数: 0
Sosialisasi Penerapan Pemasaran Digital Pada Cafe Uni 咖啡馆大学数字营销实施的社会化
Pub Date : 2023-07-26 DOI: 10.47233/jpmittc.v2i2.1043
Jum’adil Dwi Zulstra, Muthia Rahma Dianti, Hamidah Rahim Dianti
Community Service is a form of the Tridharma of Higher Education. This program is proposed to carry out activities that are socialized to cafe partners in the city of Padang. This community service is made with the aim of increasing the knowledge and skills of Cafe Owners in maximizing digital marketing that is more effective and efficient. The service method used is in the form of socialization. The training stages are divided into 4 (four) stages, namely the preparation stage, the implementation stage, the program evaluation stage, and the reporting stage. The benefits of this PKM program were felt by partners who were initially ignorant of technology, and after socializing the partners' knowledge increased about the importance of digital marketing for business development.
社区服务是高等教育的一种形式。该计划旨在为巴东市的咖啡馆合作伙伴开展社会化活动。这项社区服务旨在提高咖啡馆业主的知识和技能,最大限度地提高数字营销的效果和效率。采用的服务方式是社会化。培训阶段分为四个阶段,即准备阶段、实施阶段、项目评估阶段和报告阶段。最初对技术一无所知的合作伙伴感受到了这一 PKM 计划的益处,在社会化之后,合作伙伴对数字营销对业务发展的重要性有了更多的了解。
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引用次数: 0
Pemberdayaan Masyarakat Melalui Pelatihan Dasar Pemandu Wisata Lokal Di Dusun Mendiro Desa Panglungan 通过对 Panglungan 村 Mendiro Hamlet 的当地导游进行基础培训增强社区能力
Pub Date : 2023-07-23 DOI: 10.47233/jpmittc.v2i2.1032
Dhian Satria Yudha Kartika, Fathika Endriana, Azaria Ainun Halila, Virgiawan Yoga Pratama, Aidha Kiftia Rengganis
Community empowerment aims to increase the ability and skills independently to develop and innovate, through basic local tour guide training activities as a community empowerment program that will help the people in Dusun Mendiro know the basics of tour guides which will later be used to improve the economy of the surrounding community. However, the basic training for local tour guides held by KKN students from the East Java "Veteran" National Development University invited academics from the tourism sector to become speakers in this training. Apart from that, there is also assistance from the Forestry Service Branch of the Nganjuk Working Area. From this training activity, it was concluded that the local tour guides in Mendiro Hamlet still lack a sense of trust when communicating and lack detailed knowledge about existing attractions. So that the interpretation and intonation skills possessed by local tour guides in Mendiro Hamlet still need to be considered and trained independently, through the basic material presented it is hoped that this will become a provision for preparation for local tour guides when guiding tourists. This study uses 3 stages, namely planning, implementation, and evaluation. With a qualitative approach, it helps researchers find results that are in accordance with the conditions that occur in the field.
社区赋权旨在提高独立开发和创新的能力与技能,通过开展当地导游基础培训活动,作为一项社区赋权计划,帮助 Dusun Mendiro 的人们了解导游的基本知识,并在日后用于改善周边社区的经济。不过,由来自东爪哇 "老兵 "国家发展大学的 KKN 学生为当地导游举办的基础培训邀请了旅游部门的学者担任主讲人。除此之外,还得到了 Nganjuk 工作区林业服务处的协助。通过此次培训活动,总结出门迪罗哈姆雷特当地导游在沟通时仍缺乏信任感,对现有景点缺乏详细了解。因此,门迪罗哈姆雷特当地导游所掌握的口译和语调技巧仍需独立考虑和培训,希望通过介绍基本材料,为当地导游在引导游客时做好准备。本研究分为三个阶段,即规划、实施和评估。采用定性方法有助于研究人员找到符合实地情况的结果。
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引用次数: 0
Kepemimpinan Berbasis Nilai Dan Etika, Bagi Anak Dan Remaja Di Panti Asuhan Pelangi III, Kota Sorong, Papua Barat Daya 巴布亚西南部索龙市 Pelangi III 孤儿院儿童和青年的价值观和道德领导力
Pub Date : 2023-07-20 DOI: 10.47233/jpmittc.v2i2.1026
Natasya Virginia Leuwol, Sherly Gasperzs, Windy Wonmaly, Mahasiswa Indonesia
Basically, every child already has the potential to become a leader. Therefore, leadership skills in children must be applied from an early age as a solid foundation to realize their dreams and goals in life. The spirit of leadership can basically train a sense of responsibility, discipline, and perseverance that are beneficial for the future of children. According to experts, the age of children is the right time to teach the importance of having a leadership attitude in themselves, because the age of children is the initial phase of the character formation process. So do not be surprised if we see in schools the subject matter and learning methods that are applied emphasize more on the formation of children's character. This study aims to cultivate children's  values-based leadership and ethic. This type of service is descriptive qualitative. There are many ways that can be done by the younger generation in developing a leadership spirit, one of which is through compromise and tolerance with others. This is important today because of the development of globalization, the ways of thinking, behavior, attitudes, and lifestyles are also increasingly worrying. Therefore, children's  values-based leadership and ethic can be used as references on how to develop leadership attitudes in the younger generation so that in the future they will become a generation of bright leaders.
基本上,每个孩子都有成为领导者的潜质。因此,必须从小培养孩子的领导能力,为实现他们的梦想和人生目标打下坚实的基础。领导精神可以从根本上培养孩子的责任感、纪律性和毅力,这对孩子的未来大有裨益。专家认为,儿童时期正是教育孩子具备领导力的重要时期,因为儿童时期是性格形成过程的初始阶段。因此,如果我们在学校里看到所应用的学科和学习方法更加强调儿童性格的形成,请不要感到惊讶。本研究旨在培养儿童以价值观为基础的领导力和道德。这类服务属于描述性定性服务。年轻一代在培养领导精神方面有很多方法,其中之一就是与他人妥协和宽容。这在今天非常重要,因为随着全球化的发展,人们的思维方式、行为方式、态度和生活方式也越来越令人担忧。因此,如何培养年轻一代的领导态度,使他们将来成为一代优秀的领导者,可以参考儿童的价值观领导力和道德观。
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引用次数: 0
Pelatihan Pengembangan Kemampuan Komunikasi Interpersonal Peserta Didik Di Rumah Tahfiz Qur’an (RTQ) Mushola Nurul Iman Kelurahan Penaraga Kecamatan Raba Kota Bima 培训比马市拉巴区佩纳拉加村古兰经学校(RTQ)穆索拉-努鲁-伊曼(Mushola Nurul Iman)学员的人际沟通技能
Pub Date : 2023-07-12 DOI: 10.47233/jpmittc.v2i2.995
Lubis Hermanto, Ariani Rosadi, Junaidin Junaidin, I. Irham, M. Mas’ud, S. Syamsuddin
Interpersonal communication suggests that communication is important for building self-concept, for survival, self-actualization, for obtaining happiness, avoiding pressure and dependency, among others through entertaining communication, and fostering relationships with other people. Through interpersonal communication we can work together with community members to achieve common goals. Through communication with other people, we can fulfill our emotional and intellectual needs, by cultivating warm relationships with those around us. Interpersonal communication indicates that communication is done for self-fulfillment, to feel entertained, comfortable and at ease with oneself and also others. The methods used include varied lectures, demonstrations, and exercises. The results of this training will benefit students and youth, so that the communication delivered is better and has a clear meaning, which is easily understood by the other person. The process of learning and teaching in training activities will be more interesting by understanding the concepts and knowledge conveyed by professional lecturers in their fields. Besides that, with training activities for developing interpersonal communication skills, it is hoped that it will increase students' knowledge, especially communication science so that students can maximize their potential, develop their public speaking and be able to communicate well.
人际沟通表明,沟通对于建立自我概念、生存、自我实现、获得幸福、避免压力和依赖等都很重要,通过娱乐性的沟通,还能促进与他人的关系。通过人际沟通,我们可以与社区成员共同努力,实现共同目标。通过与他人的交流,我们可以与周围的人建立温暖的关系,满足我们的情感和智力需求。人际沟通表明,沟通是为了自我实现,是为了让自己和他人感到愉快、舒适和自在。所采用的方法包括各种讲座、示范和练习。这种培训的结果将使学生和青年受益,从而使所进行的交流更好,意思更清楚,更容易被对方理解。通过了解专业讲师在其领域所传达的概念和知识,培训活动中的学习和教学过程将变得更加有趣。此外,通过开展人际沟通技能培训活动,希望能增加学生的知识面,尤其是传播学知识,从而最大限度地发挥学生的潜能,培养他们的公众演讲能力和良好的沟通能力。
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引用次数: 0
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Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat
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