首页 > 最新文献

Management of Organizations: Systematic Research最新文献

英文 中文
Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior 消费者相信健康行为但不付诸行动:了解态度形成因素对消费者健康行为的影响
Pub Date : 2022-06-01 DOI: 10.2478/mosr-2022-0003
A. Bakanauskas, Edita Kondrotienė, Edita Jezukevičienė
Abstract The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.
摘要本文探讨了态度形成的理论、影响消费者态度形成的因素及其与消费者健康行为的关系。文章的第二部分提出了一项实证研究的结果,揭示了消费者相信健康行为但不执行的趋势。利用态度形成因素和态度形成与健康行为的因果关系,评价和介绍了态度形成对健康行为的影响。
{"title":"Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior","authors":"A. Bakanauskas, Edita Kondrotienė, Edita Jezukevičienė","doi":"10.2478/mosr-2022-0003","DOIUrl":"https://doi.org/10.2478/mosr-2022-0003","url":null,"abstract":"Abstract The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114795393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conflict Management by Increasing its Functionality in Case of Lithuanian Organizations 通过增加立陶宛组织的功能来管理冲突
Pub Date : 2022-06-01 DOI: 10.2478/mosr-2022-0007
S. Staniulienė, Inga Kurienė
Abstract The paper analyses how to manage conflict by increasing the level of conflict functionality. A quantitative survey of employees in Lithuanian organizations case revealed the functionality of different conflict types and conflict management strategies as well as the characteristics of the organizational environment that reduce it.
本文分析了如何通过提高冲突功能的层次来管理冲突。通过对立陶宛组织案例中的员工进行定量调查,揭示了不同冲突类型和冲突管理策略的功能,以及减少冲突的组织环境特征。
{"title":"Conflict Management by Increasing its Functionality in Case of Lithuanian Organizations","authors":"S. Staniulienė, Inga Kurienė","doi":"10.2478/mosr-2022-0007","DOIUrl":"https://doi.org/10.2478/mosr-2022-0007","url":null,"abstract":"Abstract The paper analyses how to manage conflict by increasing the level of conflict functionality. A quantitative survey of employees in Lithuanian organizations case revealed the functionality of different conflict types and conflict management strategies as well as the characteristics of the organizational environment that reduce it.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130651805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dignity of Labour as the Bedrock of a Productive Society: Perspectives from the Nigerian Experience 劳动尊严是生产社会的基石:来自尼日利亚经验的观点
Pub Date : 2022-06-01 DOI: 10.2478/mosr-2022-0006
Abiodun Adekunle Ogunola
Abstract The work that an individual engages in shapes and fulfils human dignity by providing for one’s need and that of his/her family as it allows an individual to contribute his/her own quota to the progress of a business venture, enterprise, or organization either personal or otherwise, and to appreciate the usefulness of such contributions. The respect for, protection of, and promotion of the dignity of the individual in the workplace should therefore be the ultimate aim that individual and organizations must strive for as this will help in creating Nigerian workplaces that are dignified, and when there are dignified workplaces, the society becomes more and more productive, as they continue to experience success, growth, progress, and development.
个人从事的工作,通过满足自己和家庭的需要,塑造和实现人类尊严,因为它允许个人为个人或其他商业冒险、企业或组织的进步贡献自己的份额,并欣赏这种贡献的有用性。因此,在工作场所尊重、保护和促进个人尊严应该成为个人和组织必须努力实现的最终目标,因为这将有助于创造有尊严的尼日利亚工作场所,当有尊严的工作场所时,社会变得越来越富有成效,因为他们继续经历成功、成长、进步和发展。
{"title":"Dignity of Labour as the Bedrock of a Productive Society: Perspectives from the Nigerian Experience","authors":"Abiodun Adekunle Ogunola","doi":"10.2478/mosr-2022-0006","DOIUrl":"https://doi.org/10.2478/mosr-2022-0006","url":null,"abstract":"Abstract The work that an individual engages in shapes and fulfils human dignity by providing for one’s need and that of his/her family as it allows an individual to contribute his/her own quota to the progress of a business venture, enterprise, or organization either personal or otherwise, and to appreciate the usefulness of such contributions. The respect for, protection of, and promotion of the dignity of the individual in the workplace should therefore be the ultimate aim that individual and organizations must strive for as this will help in creating Nigerian workplaces that are dignified, and when there are dignified workplaces, the society becomes more and more productive, as they continue to experience success, growth, progress, and development.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132082565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Lithuanian Real Estate Crowdfunding Investors’ Rationality 探索立陶宛房地产众筹投资者的合理性
Pub Date : 2022-06-01 DOI: 10.2478/mosr-2022-0005
Renata Legenzova, Gintarė Leckė
Abstract The research aims to assess how rational investors are in making real estate crowdfunding investment decisions and weather similar rationality investors share common individual-level characteristics. The research data was collected through an online survey and investors’ rationality was assessed according to risk & return and behavioral biases criteria. Results revealed that 18% of the respondents were rational and as much as 78.1% of them demonstrated bounded rationality behavior. Further clustering of bounded rationality investors identified three distinct clusters and suggested that bounded rationality proved to be largely based on established behavioral biases rather than on failing to understand and apply risk and return criteria. In terms of individual-level characteristics, rationality of real estate crowdfunding investors significantly related to their financial knowledge, but not to their age, sex, income level, education, occupation, residence and interface with finance sector.
摘要本研究旨在评估理性投资者在房地产众筹投资决策中的行为,以及相似理性投资者是否具有共同的个人层面特征。研究数据通过在线调查收集,并根据风险回报和行为偏差标准评估投资者的理性。结果显示,18%的受访者是理性的,78.1%的受访者表现出有限理性的行为。有限理性投资者的进一步聚类确定了三个不同的聚类,并表明有限理性被证明主要基于既定的行为偏见,而不是未能理解和应用风险和回报标准。在个体层面特征上,房地产众筹投资者的理性与其金融知识显著相关,而与其年龄、性别、收入水平、教育程度、职业、居住地以及与金融行业的接触程度无关。
{"title":"Exploring Lithuanian Real Estate Crowdfunding Investors’ Rationality","authors":"Renata Legenzova, Gintarė Leckė","doi":"10.2478/mosr-2022-0005","DOIUrl":"https://doi.org/10.2478/mosr-2022-0005","url":null,"abstract":"Abstract The research aims to assess how rational investors are in making real estate crowdfunding investment decisions and weather similar rationality investors share common individual-level characteristics. The research data was collected through an online survey and investors’ rationality was assessed according to risk & return and behavioral biases criteria. Results revealed that 18% of the respondents were rational and as much as 78.1% of them demonstrated bounded rationality behavior. Further clustering of bounded rationality investors identified three distinct clusters and suggested that bounded rationality proved to be largely based on established behavioral biases rather than on failing to understand and apply risk and return criteria. In terms of individual-level characteristics, rationality of real estate crowdfunding investors significantly related to their financial knowledge, but not to their age, sex, income level, education, occupation, residence and interface with finance sector.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128283126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior 员工作为品牌大使:员工沟通对消费者行为影响的个案研究
Pub Date : 2022-06-01 DOI: 10.2478/mosr-2022-0008
Migle Sontaite-Petkeviciene, Aušrinė Vaščėgaitė
Abstract The paper analyses the impact of employees’, as brand ambassadors’, communication on consumer behavior by empirically evaluating and comparing it from the view of customers. The theoretical part of the paper discusses the concept of brand ambassadors, specifics of employees as brand ambassadors and communication features related to it. After discussing theoretical insights on the topic, it is continued with the findings of the study from the selected Lithuanian case addressing main research question – how communication of employees as brand ambassadors affects consumer behavior. Research results proved that communication of employees as brand ambassadors increase customer interest and trust towards the company, however the impact towards purchase intention is not significant.
摘要本文从顾客的角度,通过实证评价和比较,分析了作为品牌大使的员工沟通对消费者行为的影响。本文的理论部分讨论了品牌大使的概念、员工作为品牌大使的具体特点以及与之相关的传播特征。在讨论了关于该主题的理论见解之后,继续从选定的立陶宛案例中研究发现,解决了主要的研究问题——作为品牌大使的员工的沟通如何影响消费者行为。研究结果证明,员工作为品牌大使的沟通增加了客户对公司的兴趣和信任,但对购买意愿的影响不显著。
{"title":"Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees’ Communication on Consumer Behavior","authors":"Migle Sontaite-Petkeviciene, Aušrinė Vaščėgaitė","doi":"10.2478/mosr-2022-0008","DOIUrl":"https://doi.org/10.2478/mosr-2022-0008","url":null,"abstract":"Abstract The paper analyses the impact of employees’, as brand ambassadors’, communication on consumer behavior by empirically evaluating and comparing it from the view of customers. The theoretical part of the paper discusses the concept of brand ambassadors, specifics of employees as brand ambassadors and communication features related to it. After discussing theoretical insights on the topic, it is continued with the findings of the study from the selected Lithuanian case addressing main research question – how communication of employees as brand ambassadors affects consumer behavior. Research results proved that communication of employees as brand ambassadors increase customer interest and trust towards the company, however the impact towards purchase intention is not significant.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128830736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Assessment of Factors Determining the Level of Private Credit in European Union Countries 决定欧盟国家私人信贷水平的因素评估
Pub Date : 2022-06-01 DOI: 10.2478/mosr-2022-0004
Lina Garšvienė, Kristina Balčiūnaitė, Kristina Matuzevičiūtė, Dovilė Ruplienė
Abstract This paper aims to evaluate the factors determining countries’ private credit level as well as to identify the differences of their effect during the periods when the levels of country private credit exceeded 100 percent of GDP or were below. The research methodology relies on two modifications of the multiple regression model with log differences of variables. Research results showed a negative impact of economic growth and a positive impact of consumer prices and housing prices on the level of private credit. It has also been found that in the first period when the level of private credit to GDP exceeds the 100 per cent threshold households tend to borrow more than in other periods. In the second model distinguishing between periods when the level of country’s private credit was below 100 per cent of GDP and when this level was reached or exceeded the research showed that the effects of economic growth do not differ between periods of high and low indebtedness, but the difference becomes apparent when assessing the impact of household income and expenditure, thus confirming the impact of the marginal financial depth.
摘要本文旨在评价决定国家私人信贷水平的因素,并确定在国家私人信贷水平超过GDP的100%或低于GDP的100%期间,这些因素的影响差异。研究方法依赖于变量对数差的多元回归模型的两个修改。研究结果表明,经济增长的负面影响和消费价格和住房价格对私人信贷水平的积极影响。研究还发现,在私人信贷与国内生产总值之比超过100%门槛的第一个时期,家庭往往会比其他时期借贷更多。在第二个模型中,通过区分国家私人信贷水平低于国内总产值100%的时期和达到或超过这一水平的时期,研究表明,经济增长的影响在高负债和低负债时期之间没有差别,但在评估家庭收入和支出的影响时,这种差别变得明显,从而证实了边际金融深度的影响。
{"title":"Assessment of Factors Determining the Level of Private Credit in European Union Countries","authors":"Lina Garšvienė, Kristina Balčiūnaitė, Kristina Matuzevičiūtė, Dovilė Ruplienė","doi":"10.2478/mosr-2022-0004","DOIUrl":"https://doi.org/10.2478/mosr-2022-0004","url":null,"abstract":"Abstract This paper aims to evaluate the factors determining countries’ private credit level as well as to identify the differences of their effect during the periods when the levels of country private credit exceeded 100 percent of GDP or were below. The research methodology relies on two modifications of the multiple regression model with log differences of variables. Research results showed a negative impact of economic growth and a positive impact of consumer prices and housing prices on the level of private credit. It has also been found that in the first period when the level of private credit to GDP exceeds the 100 per cent threshold households tend to borrow more than in other periods. In the second model distinguishing between periods when the level of country’s private credit was below 100 per cent of GDP and when this level was reached or exceeded the research showed that the effects of economic growth do not differ between periods of high and low indebtedness, but the difference becomes apparent when assessing the impact of household income and expenditure, thus confirming the impact of the marginal financial depth.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127278396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Work-Life Balance: Coping Strategies of Female Academics in Selected Universities in Ogun State in Nigeria 工作与生活的平衡:尼日利亚奥贡州大学女学者的应对策略
Pub Date : 2021-12-01 DOI: 10.1515/mosr-2021-0013
S. Oladejo
Abstract This article examined how female academics in some selected universities in Ogun State, in Nigeria, cope with the stress of balancing their work and family life. Data was obtained using a semi-structured questionnaire. Relying on the findings of this study, a proposition was made that utilizing more coping strategies would allow female academics to achieve a balance in both their work and family life.
本文研究了尼日利亚奥贡州一些选定大学的女学者如何应对平衡工作和家庭生活的压力。数据采用半结构化问卷。根据本研究的结果,提出了一个建议,即利用更多的应对策略可以使女性学者在工作和家庭生活中取得平衡。
{"title":"Work-Life Balance: Coping Strategies of Female Academics in Selected Universities in Ogun State in Nigeria","authors":"S. Oladejo","doi":"10.1515/mosr-2021-0013","DOIUrl":"https://doi.org/10.1515/mosr-2021-0013","url":null,"abstract":"Abstract This article examined how female academics in some selected universities in Ogun State, in Nigeria, cope with the stress of balancing their work and family life. Data was obtained using a semi-structured questionnaire. Relying on the findings of this study, a proposition was made that utilizing more coping strategies would allow female academics to achieve a balance in both their work and family life.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131013352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Regionalization Measurement Methods’ Comparative Analysis 区域化测度方法的比较分析
Pub Date : 2021-12-01 DOI: 10.1515/mosr-2021-0009
Asta Gaigalienė, Otilija Jurakovaitė
Abstract Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.
区域化是指在明显全球化的世界中出现的某些子系统。研究的目的是比较以往研究中使用的区划测量方法。结果表明,可以通过增加加权网络度量来改进最常用的重力方程方法,以捕捉研究现象的复杂性。
{"title":"Regionalization Measurement Methods’ Comparative Analysis","authors":"Asta Gaigalienė, Otilija Jurakovaitė","doi":"10.1515/mosr-2021-0009","DOIUrl":"https://doi.org/10.1515/mosr-2021-0009","url":null,"abstract":"Abstract Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123356533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivational Background of Workaholism: A Systematic Review 工作狂的动机背景:系统回顾
Pub Date : 2021-12-01 DOI: 10.1515/mosr-2021-0012
Modesta Morkevičiūtė, A. Endriulaitienė
Abstract There are contradictory results of previous studies concerning the effect of work motivation on workaholism. Moreover, the existing reviews did not generate a comprehensive discussion around this particular theme. Therefore, this study aims to systematically review the scientific literature on the relationship between work motivation and employees’ workaholism.
关于工作动机对工作狂的影响,以往的研究结果相互矛盾。此外,现有的审查并没有围绕这一特定主题产生全面的讨论。因此,本研究旨在系统回顾有关工作动机与员工工作狂关系的科学文献。
{"title":"Motivational Background of Workaholism: A Systematic Review","authors":"Modesta Morkevičiūtė, A. Endriulaitienė","doi":"10.1515/mosr-2021-0012","DOIUrl":"https://doi.org/10.1515/mosr-2021-0012","url":null,"abstract":"Abstract There are contradictory results of previous studies concerning the effect of work motivation on workaholism. Moreover, the existing reviews did not generate a comprehensive discussion around this particular theme. Therefore, this study aims to systematically review the scientific literature on the relationship between work motivation and employees’ workaholism.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115318977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania 立陶宛Youtube播客整合品牌内容的可能性
Pub Date : 2021-12-01 DOI: 10.1515/mosr-2021-0015
Erikas Stumbras, Justinas Kisieliauskas
Abstract As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.
随着消费者对互联网上大多数形式的广告免疫,营销人员寻求新的方法来吸引品牌内容的注意力。随着YouTube上的播客内容在全球和立陶宛获得越来越多用户的关注,这促使营销专业人士和营销领域的研究人员分析品牌及其内容在播客中整合的可能性。分析的问题是如何有效地将品牌内容整合到立陶宛的Youtube播客中。因此,本文旨在分析立陶宛You-Tube播客中的品牌内容整合现象,并揭示其可能性。
{"title":"Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania","authors":"Erikas Stumbras, Justinas Kisieliauskas","doi":"10.1515/mosr-2021-0015","DOIUrl":"https://doi.org/10.1515/mosr-2021-0015","url":null,"abstract":"Abstract As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114429791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Management of Organizations: Systematic Research
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1